市場營銷專業(yè)本科培養(yǎng)計劃

華中科技大學(xué)本科專業(yè)人才培養(yǎng)計劃PAGE·PAGE304·專業(yè)本科培養(yǎng)計劃一、培養(yǎng)目標(biāo)Ⅰ．EducationalObjectives市場營銷專業(yè)培養(yǎng)具備國際視野、較強分析能力和溝通能力、掌握規(guī)范科學(xué)研究方法、適應(yīng)科研工作和大型企業(yè)、跨國企業(yè)需求的高素質(zhì)營銷人才。通過本專業(yè)的培養(yǎng)，學(xué)生能在市場營銷的市場研究、消費行為分析、廣告與促銷、銷售渠道及物流管理等方面掌握系統(tǒng)的理論和實踐技能。本專業(yè)注重加強學(xué)生在外語、量化分析能力和人際溝通等方面的能力。Themarketingprogrampreparesstudentstobemarketingprofessionalsforlarge-sizedandcross-nationalcorporations,aswellasforscientificresearchorganizations,characterizedasbetterinternationalviews,stronginanalysisandcommunication,andgoodatscientificresearchmethodology.Thespecializedtraininggivesstudentssystematictheoriesandpracticalskillstoapplyonmarketresearch,consumptionbehavioranalysis,advertisementandpromotion,marketingchannelandlogisticmanagement.Theprogramemphasizestheabilitytouseaforeignlanguage,expertiseinquantitiveanalysisandcommunication.二、基本規(guī)格要求Ⅱ．SkillsProfile市場營銷專業(yè)學(xué)生主要學(xué)習(xí)市場營銷的基本理論和基本知識、受到營銷方法和技能方面的基本訓(xùn)練，具有分析解決營銷問題的基本能力。畢業(yè)生應(yīng)獲得以下幾方面的知識和能力：1.掌握管理學(xué)、經(jīng)濟學(xué)和現(xiàn)代企業(yè)管理的基本理論、基本知識；2.掌握市場營銷的定性、定量分析方法；3.掌握信息管理技術(shù)的基本理論和基本知識；4.具有較強的語言與文字表達、人際溝通以及組織管理的基本能力；5.熟悉我國有關(guān)市場營銷的方針、政策及法規(guī)以及了解國際市場營銷的慣例和規(guī)則；6.了解本學(xué)科的理論前沿及發(fā)展動態(tài)；7.掌握文獻檢索、資料查詢的基本方法，具有一定的科學(xué)研究和實際工作能力。Marketing：Asastudentofthisprogram,youwillgain：Knowledgeofmanagementscience,economicsandmodernenterprisemanagement；Skillsofqualitativeandquantitativeanalysisinmarketingmanagement；Skillsofgatheringinformationanditsmanagement；Abilityintheuseofmotherlanguagetoplan,conductandpresentabusinessproject,essentialskillsforeffectivecommunication,abilitytoworkasanorganizerandaleader；Understandingthepolicy,regulationsandlawsofChina,andtheroutinerulesofinternationalmarketing；Anawarenessofitscurrentstageofdevelopment；and Theskillstosearchdocumentsanddata,andabilitiestodoresearchandpracticaljob.三、培養(yǎng)特色Ⅲ．EducationCharacteristics1、實行通識教育基礎(chǔ)上的寬口徑專業(yè)教育；2、注重學(xué)生專業(yè)基礎(chǔ)理論知識的教育；3、注重學(xué)生專業(yè)基本技能和動手能力的訓(xùn)練；4、統(tǒng)一性和多樣性相結(jié)合，體現(xiàn)培養(yǎng)個性化；5、注重培養(yǎng)學(xué)生分析問題和解決問題的能力。1．Thisprogramcarriesoutthegeneraleducationmodelofwidescope;2．Thisprogrampaysmuchattentiontotheeducationofbasicprofessionaltheory;3．Thisprogramattachesmuchimportancetothetrainingofbasicskillsandpracticeability;4．Combineonenesswithdiversity，indicatetheeducationofindividuality;5．Thisprogramhighlightstheabilityofproblemanalysisandresolve.四、主干學(xué)科Ⅳ．MajorDisciplines管理學(xué)Management五、學(xué)制與學(xué)位Ⅴ．LengthofSchoolingandDegree修業(yè)年限：四年Duration：4years授予學(xué)位：管理學(xué)學(xué)士DegreesConferred：BachelorofManagement六、學(xué)時與學(xué)分Ⅵ．Hours/Credits完成學(xué)業(yè)最低課內(nèi)學(xué)分（含課程體系與集中性實踐教學(xué)環(huán)節(jié)）要求：183MinimumCreditsofCurricular(Comprisingcoursesystemandintensifiedinternshippracticaltraining)：183完成學(xué)業(yè)最低課外學(xué)分要求：5MinimumExtracurricularCredits：51.課程體系學(xué)時與學(xué)分Hours/CreditsofCourseSystem課程類別課程性質(zhì)學(xué)時/學(xué)分占課程體系學(xué)分比例（％）通識教育基礎(chǔ)課程必修1000/62.541.39選修160/106.62學(xué)科基礎(chǔ)課程學(xué)科大類基礎(chǔ)課程必修432/2717.88選修80/53.31學(xué)科專業(yè)基礎(chǔ)課程必修312/20.513.58專業(yè)課程必修416/2617.22合計2400/151100CourseClassifiedCourseNatureHrs/CrsPercentage(%)BasicCoursesinGeneralEducationRequired1000/62.541.39Elective160/106.62BasicCoursesinDisciplineBasicCoursesinGeneralDisciplineRequired432/2717.88Elective80/53.31BasicCoursesinDisciplineRequired312/20.513.58CoursesinSpecialtyRequired416/2617.22Total2400/1511002.集中性實踐教學(xué)環(huán)節(jié)周數(shù)與學(xué)分Weeks/CreditsofIntensifiedInternshipandPracticalTraining實踐教學(xué)環(huán)節(jié)名稱課程性質(zhì)周數(shù)/學(xué)分占實踐教學(xué)環(huán)節(jié)學(xué)分比例（％）軍事訓(xùn)練必修2/26.25公益勞動必修1/13.125金工實習(xí)必修2/26.25課程設(shè)計必修3/26.25生產(chǎn)實習(xí)必修4/412.5管理類綜合實驗（ERP）必修2/26.25畢業(yè)設(shè)計（論文）必修16/1650.0專業(yè)社會實踐必修1/13.125專業(yè)實驗必修2/26.25合計30/30100Internship&PracticalTrainingCourseNatureWeeks/CreditsPercentage(%)MilitaryTrainingRequired2/26.25LaboringforPublicBenefitRequired1/13.125MechanicalEngineeringTrainingRequired2/26.25CourseProjectRequired2/26.25EngineeringInternshipRequired4/412.5ManagementIntegratedExperimentRequired2/26.25UndergraduateThesisRequired16/1650.0ProfessionalSocialPracticeRequired1/13.125ProfessionalExperimentsRequired2/26.25Total30/301003.課外學(xué)分ExtracurricularCredits類別活動名稱活動要求課外學(xué)分基礎(chǔ)部分社會實踐完成一次社會實踐，提交社會實踐的活動總結(jié)或調(diào)查報告1演講或論文至少參加一次公眾演講或完成一篇規(guī)范的論文1競賽參加并完成一項科技、文化或體育競賽1領(lǐng)導(dǎo)者經(jīng)歷至少有一年領(lǐng)導(dǎo)者經(jīng)歷1獎勵部分社會實踐個人、團隊或?qū)嵺`成果被校團委評定為優(yōu)秀1個人、團隊或?qū)嵺`成果被團省委評定為優(yōu)秀2外語考試全國大學(xué)生英語六級考試，成績達標(biāo)2通過BEC商務(wù)英語中級考試（或相當(dāng)水平的英語考試）2通過BEC商務(wù)英語高級考試3通過日語二級，或德語、法語等四級考試3計算機考試全國計算機等級考試獲二級及以上證書2全國計算機軟件資格、水平考試獲程序員證書2獲高級程序員證書3獲系統(tǒng)分析員證書4競賽院級獲三等獎及以上1校級獲三等獎1獲二等獎2獲一等獎3省級、區(qū)域級（華中區(qū)、中南地區(qū)）獲三等獎2獲二等獎3獲一等獎4續(xù)表類別活動名稱活動要求課外學(xué)分獎勵部分競賽全國及以上獲三等獎3獲二等獎4獲一等獎6科研與學(xué)術(shù)成果科研項目參與本科生科研計劃1文學(xué)、藝術(shù)作品在全國性刊物發(fā)表1公開出版2論文全國性刊物公開發(fā)表2以第一作者在中文核心期刊發(fā)表3學(xué)術(shù)會議參加全國或國際學(xué)術(shù)會議并發(fā)表報告3專利個人或團隊在校期間獲得專利證書獲得實用新型專利3獲得發(fā)明專利4注：在校運動會上參加某項目獲得第一名、第二名，等同于校級競賽一等獎；獲得3－5名，等同于校級競賽二等獎；獲得6－8名，等同于校級競賽三等獎。CategoriesActivitiesRequirementsExtracurricularCreditsBaseSocialPracticeParticipateinONEsocialpracticeandsubmitasummaryorreport1PublicSpeakingorArticleAttendandfinishONEspeechcontestorsubmitaarticle1CompetitionAttendandfinishONEcompetition1LeaderExperienceasaleaderatlistONEyear1AwordSocialPracticeMembershipofthegroupentitledas“ExcellentSocialPracticeGroup”bytheCommunistYouthLeagueofHUST1Membershipofthegroupentitledas“ExcellentSocialPracticeGroup”bytheCommunistYouthLeagueofHubeiProvince2ExaminationsofForeignLanguagesCETBand-6scoresmeettheuniversity’srequirement2WinBECVantageCertificate(orotherEnglishcertificateofequivalentlevel)2WinBECHigherCertificate3PassJLPT2(Japanese),CGT4(German),CFT4(French)orotherexaminationofequivalentlevel3ExaminationsofComputerNationalComputerRankExaminationWincertificateofBand-2orhigherband2NationalComputerSoftwareQualificationWincertificateofprogrammer2WincertificateofAdvancedProgrammer3WincertificateofSystemAnalyst4CompetitionsSchoolLevelWinthirdorhigherprize1UniversityLevelWinthirdprize1Winsecondprize2Winfirstprize3ProvisionalorRegionalLevel(CentralChina,CentralSouth)Winthirdprize2Winsecondprize3Winfirstprize4NationalorHigherLevelWinthirdprize3Winsecondprize4Winfirstprize6continueCategoriesActivitiesRequirementsExtracurricularCreditsAwordScientificResearchResearchParticipateinScientificResearch1LiteratureorArtWorksThosewhoseworksappearsinnationalpublications1Thosewhoseworkspublishedasabook2ScientificResearchThesisThosewhosethesisappearsinnationalpublications2Leadauthorofthesisthatappearsinnationalcorepublications3ConferenceAttendandreportinnationalorinternationalconference3PatentGetcertificateofpatentduringstudyindividuallyorasmemberofagroupGetpatentrightforutilitymodels3Getpatentrightforinvention4Note:InHUSTSportsMeeting,thefirstandthesecondprize,thethirdtothefifthprizeandthesixthprizetotheeighthprizearedeemedrespectivelythefirstprize,thesecondprizeandthethirdprizeofuniversitylevel.七、主要課程Ⅶ．MajorCoursesinSpecialty管理經(jīng)濟學(xué)ManagerialEconomics、宏觀經(jīng)濟學(xué)Macro-economics、財務(wù)會計學(xué)FinancialAccounting、財務(wù)管理FinancialManagement、市場營銷學(xué)Marketing、運作管理OperationsManagement、組織行為與管理OrganizationalBehaviorandManagement、經(jīng)濟法LawofEconomy、運籌學(xué)OperationsResearch、計量經(jīng)濟學(xué)Econometrics八、主要實踐教學(xué)環(huán)節(jié)（含專業(yè)試驗）Ⅷ．MainInternshipandPracticalTraining(Includingexperiments)軍事訓(xùn)練MilitaryTraining、公益勞動LabouringforPublicBenefit、金工實習(xí)IndustrialPractice、專業(yè)實習(xí)ProfessionalSocialPractice、生產(chǎn)實習(xí)EngineeringInternship、課程設(shè)計CourseProject、畢業(yè)設(shè)計UndergraduateThesis九、教學(xué)進程計劃表Ⅸ．TableofTeachingSchedule院（系）：管理學(xué)院 專業(yè)：市場營銷School(Department)：SchoolofManagementSpecialty：Marketing課程類別課程性質(zhì)CourseNature課程代碼CourseCode課程名稱CourseName學(xué)時/學(xué)分Hrs/Crs其中Including各學(xué)期學(xué)時HoursDistributioninaSemester課外實驗Exp.上機一1st二2nd三3rd四4th五5th六6th七7th八8th必修0301901思想道德修養(yǎng)與法律基礎(chǔ)Morals&Ethics&FundamentalsofLaw48/31236必修0100721中國近現(xiàn)代史綱要SurveyofModernChineseHistory32/2824必修0100881馬克思主義基本原理BasicTheoryofMarxism48/31236續(xù)表課程類別課程性質(zhì)CourseNature課程代碼CourseCode課程名稱CourseName學(xué)時/學(xué)分Hrs/Crs其中Including各學(xué)期學(xué)時HoursDistributioninaSemester課外實驗Exp.上機一1st二2nd三3rd四4th五5th六6th七7th八8th通識教育基礎(chǔ)課程BasicCoursesinGeneralEducation必修0100931思政課社會實踐SocialPracticeofIdeologicalandPoliticalTheoriesCourse32/2284必修0100321毛澤東思想和中國特色社會主義理論體系概論GeneralIntroductiontoMaoZedongThoughtandSocialistTheorywithChineseCharacteristics64/464必修0100741形勢與政策CurrentAffairsandPolicy32/214333333必修0510071中國語文Chinese32/21022必修0512351基礎(chǔ)英語（一）FundamentalEnglish（Ⅰ）64/464必修0512361基礎(chǔ)英語（二）FundamentalEnglish（Ⅱ）64/464必修0512371基礎(chǔ)英語（三）FundamentalEnglish（Ⅲ）32/232必修0512381基礎(chǔ)英語（四）FundamentalEnglish（Ⅳ）32/232必修0700011微積分（一）上Calculus(Ⅰ)88/5.588必修0700012微積分（一）下Calculus(Ⅰ)88/5.588必修0833171數(shù)據(jù)庫技術(shù)及應(yīng)用DatabaseTechniquesandTheirApplications48/31648必修0400111大學(xué)體育（一）PhysicalEducation(Ⅰ)32/132必修0400121大學(xué)體育（二）PhysicalEducation(Ⅱ)32/132必修0400131大學(xué)體育（三）PhysicalEducation(Ⅲ)32/132必修0400141大學(xué)體育（四）PhysicalEducation(Ⅳ)32/132必修1100011軍事理論MilitaryTheory16/116必修0800171大學(xué)計算機基礎(chǔ)Fundamentalsofcomputertechnology32/21220續(xù)表課程類別課程性質(zhì)CourseNature課程代碼CourseCode課程名稱CourseName學(xué)時/學(xué)分Hrs/Crs其中Including各學(xué)期學(xué)時HoursDistributioninaSemester課外實驗Exp.上機一1st二2nd三3rd四4th五5th六6th七7th八8th必修0811161計算機網(wǎng)絡(luò)技術(shù)及應(yīng)用ComputerNetworkTechniquesandTheirApplications48/31648必修0700051線性代數(shù)（一）LinearAlgebra(Ⅰ)40/2.540必修0700063概率論與數(shù)理統(tǒng)計（三）ProbabilityandMathematics（Ⅲ）40/2.540必修0812313C++語言程序設(shè)計AdvanceProgrammingLanguage(C++)56/3.52056人文社科類選修課程ElectivesinHumanitiesandSocialScience160/10學(xué)科基礎(chǔ)課程·學(xué)科大類基礎(chǔ)BasicCoursesinGeneralDiscipline必修0400022學(xué)科（專業(yè)）概論IntroductiontoDiscipline16/116必修1204671組織行為與管理OrganizationalBehaviorandManagement48/348必修0200025管理經(jīng)濟學(xué)ManagementEconomics48/348必修1200024會計學(xué)原理Accounting48/348必修0200023宏觀經(jīng)濟學(xué)Macro-Economics40/2.540必修0700241運籌學(xué)OperationsResearch64/4864必修1200052財務(wù)管理FinancialManagement40/2.540必修1200091市場營銷學(xué)Marketing32/232必修1200121運作管理OperationsManagement40/2.540必修1200044管理信息系統(tǒng)ManagementInformationSystems40/2.5840必修0200302學(xué)科發(fā)展前沿專題研究CurrentIssuesinManagementSubject16/116學(xué)科基礎(chǔ)選修課程80/5選修1200372供應(yīng)鏈管理SupplyChainManagement32/232選修1201994管理統(tǒng)計學(xué)ManagementStatistics32/232續(xù)表課程類別課程性質(zhì)CourseNature課程代碼CourseCode課程名稱CourseName學(xué)時/學(xué)分Hrs/Crs其中Including各學(xué)期學(xué)時HoursDistributioninaSemester課外實驗Exp.上機一1st二2nd三3rd四4th五5th六6th七7th八8th學(xué)科基礎(chǔ)課程·學(xué)科大類基礎(chǔ)BasicCoursesinGeneralDiscipline選修0200094計量經(jīng)濟學(xué)Econometrics48/348選修0812072博弈論GameTheory32/232選修0300053經(jīng)濟法LawofEconomy32/232選修0700361數(shù)學(xué)實驗MathematicalExperiments32/232選修1204361高級財務(wù)成本管理AdvancedFinancialandCostManagement48/348選修1203981商業(yè)數(shù)據(jù)分析與挖掘BusinessDataAnalysisandMining40/2.540選修0700301隨機過程StochasticProcess40/2.540選修1204281公司戰(zhàn)略與風(fēng)險管理CorprateStrategyandRiskManagement32/232選修0812323VB語言程序設(shè)計AdvanceProgrammingLanguage（VB）40/2.540選修0509271商務(wù)禮儀BusinessEtiquette16/116選修0501032商務(wù)英語寫作BusinessEnglishWriting32/232選修0200232貨幣銀行學(xué)MonetaryBanking32/232選修1204041公共關(guān)系PublicRelationship32/232選修1200261證券投資分析PortfolioAnalysisandInvestment32/232選修1200871電算化會計ComputerizedAccounting32/21632選修0200152國際金融InternationalFinance32/232學(xué)科基礎(chǔ)課程·專業(yè)基礎(chǔ)必修1201421電子商務(wù)ElectronicCommerece32/232必修1200192管理心理學(xué)ManagementPsychology32/232必修0200421財務(wù)報表分析AnalysisofFinancialStatements32/232續(xù)表課程類別課程性質(zhì)CourseNature課程代碼CourseCode課程名稱CourseName學(xué)時/學(xué)分Hrs/Crs其中Including各學(xué)期學(xué)時HoursDistributioninaSemester課外實驗Exp.上機一1st二2nd三3rd四4th五5th六6th七7th八8th學(xué)科基礎(chǔ)課程·專業(yè)基礎(chǔ)BasicCoursesinDiscipline必修1200951項目管理ProjectManagement32/232必修1200351人力資源管理HumanResourceManagement32/232必修1204052案例分析方法CasestudyMethodology32/232必修0200182國際貿(mào)易與結(jié)算InternationalTrade32/232必修1204101國際商務(wù)InternationalB