全新途安創(chuàng)意提案

ALLNewTouranLDigitalCampaignsite&CooperationmaterialsCampaignSiteCreativeIframe階段上線時(shí)間項(xiàng)目類(lèi)型項(xiàng)目?jī)?nèi)容預(yù)熱期warmup3月11日互動(dòng)InteractionTeaser海報(bào)Poster倒計(jì)時(shí)countdown上市期Launch3月18日視頻VideoTVCViralVideozooCoffee

品牌合作cooperation品牌合作頁(yè)面CooperationpageCampaignSite

Plan本次互動(dòng)網(wǎng)站將承載于官網(wǎng)的車(chē)型頁(yè)端，分為預(yù)熱期和上市期。MinisitewillappearonofficialWebsite(warmupphaseandLaunch)CampaignSite—Op1摩登家庭大不同CampaignSite—Op1ModernFamilywithBigDifferenceCampaignSite—Op1摩登家庭大不同CampaignSite—Op1ModernFamilywithBigDifference創(chuàng)意說(shuō)明：以KV為主線，在其調(diào)性基礎(chǔ)上延展出更多家庭元素作為整個(gè)網(wǎng)站功能模塊的觸發(fā)點(diǎn)。預(yù)熱期，畫(huà)面隱約呈現(xiàn)，配合倒計(jì)時(shí)海報(bào)進(jìn)行展示。Description:basedonKV,extendmorefamilyelementsaslinkagepages.Duringwarm-upperiod,thebackgroundpictureisloomingup,alongwithcountdownposter.創(chuàng)意說(shuō)明：鼠標(biāo)移至不同位置，點(diǎn)擊跳轉(zhuǎn)至不同版塊。Description:differentlinkagesjumptodifferentsessionsCampaignSite—Op1摩登家庭大不同CampaignSite—Op1ModernFamilywithBigDifferenceApplyfortest-driveCampaignSite—Op2大當(dāng)家的日記本CampaignSite-Po2Dad’sDiaryCampaignSite—Op2大當(dāng)家的日記本CampaignSite-Po2Dad’sDiary創(chuàng)意說(shuō)明：以大當(dāng)家的日記本為創(chuàng)意主線，實(shí)時(shí)展現(xiàn)日期及天氣情況。預(yù)熱期，點(diǎn)擊日記本，配合倒計(jì)時(shí)海報(bào)展現(xiàn)給予期待。Description:usediarytodisplaydateandweather.Duringwarm-upperiod,usediaryalongwithcount-downposter.創(chuàng)意說(shuō)明：以大當(dāng)家的日記本為創(chuàng)意主線，實(shí)時(shí)展現(xiàn)日期及天氣情況，及手寫(xiě)體簡(jiǎn)短日記。日記本中元素均設(shè)定為各版塊觸發(fā)點(diǎn)，以立體書(shū)的展現(xiàn)形式從畫(huà)面中彈出。Description:usediarytodisplaydate,weatherandhandwritingdiary.Therearedifferentlineagesinthediary,intheformofpop-upbook.CampaignSite—Op2大當(dāng)家的日記本CampaignSite-Po2Dad’sDiaryreferenceApplyfortest-driveCampaignSite—Op2大當(dāng)家的日記本CampaignSite-Po2Dad’sDiary創(chuàng)意說(shuō)明：如zoocoffee品牌合作頁(yè)面，通過(guò)日記本展現(xiàn)一句話語(yǔ)錄，點(diǎn)擊動(dòng)物呈現(xiàn)活動(dòng)說(shuō)明等。Description:takezoocoffeepageasanexample.Onesentenceindiary,Clickanimalforactivityinstruction.CampaignSite—Op2大當(dāng)家的日記本CampaignSite-Po2Dad’sDiaryH5——根據(jù)選定創(chuàng)意方向延展配套手機(jī)互動(dòng)AccordingtotheselectedcreativedirectiontodevelopH5CountdownPoster—Op1創(chuàng)意說(shuō)明：每張海報(bào)均將品牌或產(chǎn)品點(diǎn)信息與數(shù)字結(jié)合，動(dòng)態(tài)呈現(xiàn)。Description:eachposterconnectsbrandorproductinformation,indynamicway.7：L與7的結(jié)合Land76：集成安全座椅Integratedsafetyseat5：大燈與倒影Headlightandreflection4：后備箱與氫氣球Trunkandhydrogenballoon3：星空全景天窗與星座連線Panoramasunroofandstarsign2：百變大空間與家庭元素Flexiblespaceandfamilyelements1：一鍵啟動(dòng)Start-stopbutton0（上市）：整車(chē)開(kāi)出Launch:displaywholecarreferenceCountdownPoster—Op2創(chuàng)意說(shuō)明：產(chǎn)品點(diǎn)的呈現(xiàn)與感性文案的結(jié)合，態(tài)度海報(bào)的形式。Description:combineproductpointswithemotionaldescription,intheformofattitudeposter360車(chē)型頁(yè)更新說(shuō)明UpdatingInstructionfor360ModelPage更新說(shuō)明instruction：根據(jù)現(xiàn)有feature及描述，將所有亮點(diǎn)豐富。Basedonthecurrentfeatureanddescription,enricheveryhighlights內(nèi)飾渲染及對(duì)應(yīng)內(nèi)部產(chǎn)品點(diǎn)更新updateinteriorinformationandaccordingproductpoints旋鈕設(shè)計(jì)Buttondesign豐富產(chǎn)品點(diǎn)如電動(dòng)尾門(mén)等Productpoinelectrictailgate豐富文字描述Enrichdescription調(diào)整旋鈕設(shè)計(jì)ButtonDesignCooperationmaterials-ZooCoffeeLogo馬克杯mugOnesideTheothersideOP1（推薦）OP2OP3SVMS01.03.2024Page28外帶杯takeawaycup桌面裝置op1articleontable異型立板Tablecard效果圖示意renderingop1op2桌面裝置op2articleontable實(shí)體車(chē)模+動(dòng)物玩具組合，置于精致透明亞克力盒中整體呈現(xiàn)PutCarmodelsandanimaltoysinaacrylicbox.效果1桌面裝置op2articleontable效果2CalendarApr.-Dec.Mar.Launch3.18CountdownPosterTeaserCampaignLaunchCampaignViralVideoDengchao’sintervi