蘇寧電器營銷現(xiàn)狀

蘇寧電器營銷現(xiàn)狀一、公司概況BriefIntroduction蘇寧電器1990年創(chuàng)立于江蘇南京，是中國3C（家電、電腦、通訊）家電連鎖零售企業(yè)的領(lǐng)先者，是國家商務(wù)部重點(diǎn)培育的“全國15家大型商業(yè)企業(yè)集團(tuán)”之一。截至2009年，蘇寧電器連鎖網(wǎng)絡(luò)覆蓋中國大陸30個(gè)省，300多個(gè)城市、香港和日本地區(qū)，擁有1100家連鎖店，80多個(gè)物流配送中心、3000家售后網(wǎng)點(diǎn)，經(jīng)營面積500萬平米，員工13萬多人，年銷售規(guī)模1200億元。品牌價(jià)值508.31億元，蟬聯(lián)中國商業(yè)連鎖第一品牌。名列中國上規(guī)模民企前三，中國企業(yè)500強(qiáng)第54位，入選《福布斯》亞洲企業(yè)50強(qiáng)、《福布斯》全球2000大企業(yè)中國零售企業(yè)第一。Foundedin1990,SuningApplianceistheleadingcompanyintheindustryof3C(consumerappliance,computerandcommunicationproducts)homeapplianceretailchaininChina,whichisoneoftheTop15ConglomeratesemphaticallysupportedbytheMinistryofCommerce.Upto2009,Suninghasbuiltupachainnetworkconsistedof1,100stores,coveringmorethan300citiesin30provincesandmunicipalitiesalloverChina’smainland,HongKongandalsoJapan,withover130thousandemployeesandannualsalesvolumeofabove120billionRMB.Boastingitsbrandvalueof50.831billionRMB,SuningretainsaheadoftheChinesecommercialchainindustry,andrankstheTop3domesticprivatecompaniesandNo.54amongtheTop500Chinesecompanies,furthertobeelectedintotheForbesTop50AsianEnterprisesandNo.1ChineseretailcompanyamongForbesGlobalTop2000Enterprises.2004年7月，蘇寧電器（002024）在深圳證券交易所上市。憑借優(yōu)良的業(yè)績，蘇寧電器得到了投資市場的高度認(rèn)可，是全球家電連鎖零售業(yè)市場價(jià)值最高的企業(yè)之一。SuningAppliance(002024)waslistedonShenzhenStockExchangeinJuly,2004.Relyingonitsexcellentperformance,SuningAppliancehasbeencomprehensivelyrecognizedintheinvestmentmarketthusbecomingoneofthehomeapplianceretailcompanieswiththehighestmarketvalueintheworld.二、連鎖發(fā)展ChainDevelopment圍繞市場需求，按照專業(yè)化、標(biāo)準(zhǔn)化的原則，蘇寧電器將電器連鎖店面劃分為旗艦店、社區(qū)店、專業(yè)店、專門店4大類、18種形態(tài)，旗艦店已發(fā)展到第七代。蘇寧電器采取“租、建、購、并”四位一體、同步開發(fā)的模式，保持穩(wěn)健、快速的發(fā)展態(tài)勢，每年新開200家連鎖店，同時(shí)不斷加大自建旗艦店的開發(fā)，以店面標(biāo)準(zhǔn)化為基礎(chǔ)，通過自建開發(fā)、訂單委托開發(fā)等方式，在全國數(shù)十個(gè)一、二級(jí)市場推進(jìn)自建旗艦店開發(fā)。預(yù)計(jì)到2020年，網(wǎng)絡(luò)規(guī)模將突破3000家，銷售規(guī)模突破3500億元。Centeredonmarketdemands,andinlinewiththeprinciplesofbeingprofessionalizedandstandardized,SuningAppliancedividesitschainstoreformatsinto4types,namely,flagshipstore,neighborhoodstore,specializedstoreandboutiquestorewith18specificforms,anditsflagshipstorehasbeenupgradedintothe7thgeneration.Relyingonthesynchronousdevelopmentof“l(fā)easing,construction,acquisitionandmerger”,Suningpursuesitsdevelopmentinasteadyandrapidpacewiththeplanofopening200newchainstoresannually.Meanwhile,Suningenhancesitsstrengthinself-constructedstores.Basedontheexistingstorestandardization,Suningpromotesitsself-constructedprojectsintenplusmajorcitiesnationwidethroughsuchwaysasselfdevelopmentandorder-commissioneddevelopment.Itisestimatedthatby2020,thecompanynetworkwillachieve3000storesnationwidewiththesalesvolumeofabove350billionRMB.三、市場經(jīng)營Marketing整合社會(huì)資源、合作共贏。滿足顧客需要、至真至誠。蘇寧電器堅(jiān)持市場導(dǎo)向、顧客核心，與全球近10000家知名家電供應(yīng)商建立了緊密的合作關(guān)系，通過高層互訪、B2B、聯(lián)合促銷、雙向人才培訓(xùn)等形式，打造價(jià)值共創(chuàng)、利益共享的高效供應(yīng)鏈。Integratingsocialresources,cooperationandall-win.Satisfyingcustomerneeds,sincerelyandgenuinely.Market-orientedandcustomer-centric,SuningAppliancehasestablishedcloserelationshipofcooperationwithnearly10,000famoushomeappliancesuppliershomeandabroad,furthertobuildupahighefficientsupplychainofmakingandsharingbenefitstogetherthroughvariouswaysincludinghigh-levelcommunication,B2B,combinepromotion,bilateralandtalenttraining,etc..與此同時(shí)，堅(jiān)持創(chuàng)新經(jīng)營，拓展服務(wù)品類，蘇寧電器承諾“品牌、價(jià)格、服務(wù)”一步到位，通過B2C、聯(lián)名卡、會(huì)員制營銷等方式，為消費(fèi)者提供質(zhì)優(yōu)價(jià)廉的家電商品，并多次召開行業(yè)峰會(huì)與論壇，與國內(nèi)外知名供應(yīng)商、專家學(xué)者、社會(huì)專業(yè)機(jī)構(gòu)共同探討行業(yè)發(fā)展趨勢與合作策略，促進(jìn)家電產(chǎn)品的普及與推廣，推動(dòng)中國家電行業(yè)提升與發(fā)展。目前，蘇寧電器經(jīng)營的商品包括空調(diào)、冰洗、彩電、音像、小家電、通訊、電腦、數(shù)碼、八個(gè)品類(包括自主產(chǎn)品)，上千個(gè)品牌，20多萬個(gè)規(guī)格型號(hào)。Meanwhile,persistinginbusinessinnovationsandexpandingservicecategories,Suningpromisestheoptimumintegrationof"brand,priceandservice",andresortstovariousmethodssuchasB2C,jointbankcardandmembershippromotionsoastoprovideabundantqualityproductswithrationalpricestocustomers.Withaseriesofindustrysummitsandforumssponsored,Suningalsomakeseffortstoexplorethedevelopmenttendencyandcooperationstrategytogetherwithmanyothersuppliers,expertandscholarsaswellassocialinstitutions,therebypromotingthedevelopmentoftheentirehomeapplianceindustryinChina.Currently,Suningoffers8majorcategoriesincludingair-conditioner,refrigerator,washingmachine,colorTV,Audio-videoproducts,smallhomeappliance,communicationproducts,computersanddigitalproductscoveringmorethan200thousandspecificationsofnearly1,000brands.四、終端服務(wù)TerminalService服務(wù)是蘇寧的唯一產(chǎn)品，顧客滿意是蘇寧服務(wù)的終極目標(biāo)。蘇寧電器立志服務(wù)品牌定位，連鎖店、物流、售后、客服四大終端為顧客提供涵蓋售前、售中、售后一體化的陽光服務(wù)。Suningconsidersserviceasitsuniqueproductandcustomersatisfactionasitsultimategoal.It’sdeterminedtolevelupitsservicebrandpositioning,furthertoprovidecustomerstheentirebefore,inandafterservice.連鎖店服務(wù)方面，蘇寧電器以客戶體驗(yàn)為導(dǎo)向，不斷創(chuàng)新店面環(huán)境與布局，制定了系列店面服務(wù)原則，率先推出5S服務(wù)模式，會(huì)員專區(qū)、VIP導(dǎo)購實(shí)現(xiàn)一站式購物。根據(jù)顧客多樣化需求，提供產(chǎn)品推薦、上門設(shè)計(jì)、延保承諾、家電顧問等服務(wù)。Customerexperiencedirected,Suninghasinnovatedtheenvironmentandlayoutofstores,establishingaseriesofserviceprinciples,furthertoinitiate5Sservice,membershipservice,VIPshoppingguideandone-stopshoppingservice.Tomeetthediversifiedcustomerneed,Suningalsoprovidessuchserviceslikeproductsrecommendation,visitingservice,extendedwarranty,homeapplianceconsultant,etc..物流是蘇寧電器的核心競爭力之一。蘇寧電器建立了區(qū)域配送中心、城市配送中心、轉(zhuǎn)配點(diǎn)三級(jí)物流網(wǎng)絡(luò)，依托WMS、TMS等先進(jìn)信息系統(tǒng)，實(shí)現(xiàn)了長途配送、短途調(diào)撥與零售配送到戶一體化運(yùn)作，平均配送半徑80—300公里日最大配送能力17萬臺(tái)套，實(shí)現(xiàn)24小時(shí)送貨到戶。LogisticsisoneofthecorecompetitivenessofSuningAppliance.Currently,Suninghassetupthenationaldistributionnetworkcomposedbyregionaldistributioncenter,citydistributioncenterandcrossdock,supportingthedistributionwithinaradiusof80to300kmwiththemaximumcapacityofabove150thousandsetsperdaythroughsuchadvancedinformationsystemslikeWMSandTMS,promisinghomedeliverywithin24hours.蘇寧電器相繼在杭州、北京、南京等地開發(fā)建設(shè)了現(xiàn)代化物流基地，上海、天津、沈陽、成都、長春、無錫、合肥、徐州、福州等地物流基地建設(shè)也全面鋪開。預(yù)計(jì)到2015年，完成全國60個(gè)物流基地的布局。通過專業(yè)化、機(jī)械化、信息化的運(yùn)作，蘇寧電器物流基地可支持50-200億元的年商品銷售規(guī)模，零售配送半徑最大可達(dá)150公里，同時(shí)還承擔(dān)、地區(qū)售后服務(wù)中心、地區(qū)呼叫中心、地區(qū)培訓(xùn)中心等功能。SuningAppliancehasdevelopedmodernizedlogisticscentersinHangzhou,BeijingandNanjing,whilesuchlikeprojectsarealsounderconstructioninShanghai,Tianjin,Shenyang,Chengdu,Changchun,Wuxi,Hefei,XuzhouandFuzhou.ItisexpectedthatSuningwillcompletetheconstructionandallocationof60logisticsanddistributioncentersinChinaby2015.Relyingontheprofessionalized,mechanizedandinformation-basedoperation,thelogisticscentersupportsanannualsalesvolumeof5-20billionRMBandtheretaildistributionwithintheradiusof150kmatmost.Italsohassuchfunctionsasregionalafter-salesservicecenter,regionalcallcenter,andregionaltrainingcenter,etc..“專業(yè)自營”是蘇寧電器售后服務(wù)的特點(diǎn)，目前，蘇寧電器全國擁有1800多個(gè)售后網(wǎng)點(diǎn)、30家高端技術(shù)服務(wù)中心，15000名服務(wù)人員、500名高技能電器技師，提供安裝、維修、保養(yǎng)等各項(xiàng)服務(wù)，服務(wù)品類涉及彩電、冰洗、小家電、通訊、IT五大品類、上百個(gè)品牌，擁有多項(xiàng)作業(yè)技術(shù)與國家發(fā)明專利，成為業(yè)內(nèi)首個(gè)國家職業(yè)技能鑒定資質(zhì)單位。Featuredbytheprofessionalandself-marketingservicemode,Suninghas1.8thousandaftersalesservicenetworksand30advancedtechnologyservicecenterswith15thousandengineersand500electriciansinmorethan300citieswhoprovidesinstallation,maintenanceandotherservicesreferringhundredsbrandsinfivecategoriesofcolorTV,refrigeratorandwashingmachine,smallhomeappliance,communicationandITproducts.Boastingseveralpracticaltechnologyandinventionpatentsaswell,SuningbecomesthefirstofitskindinChinaasavocationalskillappraisalsite.客戶服務(wù)方面，蘇寧電器建立了業(yè)內(nèi)首個(gè)以呼叫中心為平臺(tái)、以CRM為管理目標(biāo)的客戶服務(wù)體系。2007年，蘇寧電器率先建立了業(yè)內(nèi)最大的南京呼叫中心——坐席數(shù)約1000人，擁有1000多條電話線路，全國日最大信息量10萬條，實(shí)現(xiàn)了全國統(tǒng)一受理與回訪，全國統(tǒng)一服務(wù)熱線4008-365-365全天24小時(shí)真誠守候。SuninghassetupthecustomerservicesystemwhichisfirstofitskindembracingthecallcenterasaplatformandCRMasitsmanagementobjective.In2007,SuninginitiatedthelargestcallcenteroftheindustryinNanjing,having1000seatswithmorethan1000lineswhichcansupport100thousandpiecesofinformationperdayatmost,therebyachievingtheunifiedtransactionoftelephoneconsultationandsatisfactionsurveywiththehotline4008-365-365standbyalldaylong.五、信息化建設(shè)ITConstuction信息化是零售業(yè)的核心競爭力。蘇寧電器視信息化為企業(yè)神經(jīng)系統(tǒng)，建立了集數(shù)據(jù)、語音、視頻、監(jiān)控于一體的信息網(wǎng)絡(luò)系統(tǒng)，有效支撐了全國300多個(gè)城市、數(shù)千個(gè)店面、物流、售后、客服終端運(yùn)作和十多萬人的一體化管理，信息化建設(shè)先后入選中國商業(yè)科技100強(qiáng)、中國企業(yè)信息化500強(qiáng)（第44位）。依托蘇寧SAP/ERP系統(tǒng)，B2B、B2C、OA、SOA、HR、BI、WMS、TMS、CRM、CallCenter等信息應(yīng)用系統(tǒng)，實(shí)現(xiàn)了“供應(yīng)商、內(nèi)部員工、消費(fèi)者”三位一體“的全流程信息集中管理。此外，蘇寧電器先后攜手與IBM、微軟、SAP、思科等國際知名IT企業(yè)開展信息系統(tǒng)建設(shè)戰(zhàn)略合作，打造國際化智慧型企業(yè)。ITconstructionisthecorecompetitivenessforretailers.SuningregardsITconstructionastheitsnervoussystem,andhasestablishedaninformationnetworksystemintegratingthefunctionsofdataprocessing,audio,video,andmonitoring,whichsupportstheefficientoperationofthousandsofstores,logisticscenters,aftersalesserviceandcustomerserviceterminalsinmorethan300citieswithhundredsofthousandsofemployeesnationwide,rankingtheTop100ofChineseCommercialTechnologyandtheTop500(No.44)ChineseCompaniesinITApplicationsuccessively.BesidesSAP/ERPsystems,SuningalsoreliesonsuchapplicationsystemslikeB2B,B2C,OA,HR,BI,WMS,TMS,CRM,andCallCenter,therebyrealizingthecentralizedmanagementofentirebusinessprocessesinvolving"suppliers,employeesandconsumers”.Furthermore,SuninghasprogressivelycooperatedwithIBM,Microsoft,SAP,CISCOandsuchlikeworldfamousITcompaniestoestablishtheITmanagementsystemsoastobecomeaglobalintelligenceenterprise.六、人力資源與企業(yè)文化HumanResource&CompanyCulture百年蘇寧，人才為本。人力資源是蘇寧電器的核心競爭力，蘇寧電器將人力資源視為企業(yè)長久發(fā)展的戰(zhàn)略資本，建立了系統(tǒng)化的招聘選拔、培訓(xùn)培養(yǎng)、考核激勵(lì)與發(fā)展規(guī)劃體系。秉承人品優(yōu)先、能力適度、敬業(yè)為本、團(tuán)隊(duì)第一的用人理念，堅(jiān)持自主培養(yǎng)，內(nèi)部提拔的人才培養(yǎng)方針，蘇寧電器先后實(shí)施了1200工程、總經(jīng)理梯隊(duì)、采購經(jīng)理梯隊(duì)、店長梯隊(duì)、督導(dǎo)梯隊(duì)、銷售突擊隊(duì)、藍(lán)領(lǐng)工程等10多項(xiàng)人才梯隊(duì)計(jì)劃，倡導(dǎo)員工與企業(yè)共同成長、長遠(yuǎn)發(fā)展。MakingSuningacenturybrandreliesontalents.Suninghastakenhumanresourcesasthecorecompetitivenessandstrategiccapitalforitslong-termdevelopment,andhasestablishedthesystemsofrecruitment,training,cultivation,motivationandcareerplanning.InsistingontheHRpolicyofinternalcultivationandpromotion,Suningemphasizestheexcellentcharacter,moderatecapability,greatdevotionandstrongteamspirit,andhasinitiated10plustrainingprogramssuchas1200project,generalmanagerteam,purchasingmanagerteam,storemanagerteam,supervisorteam,salesteam,andbluecollarprojectforthefurtherdevelopmentofboththeemployeesandthecompany.1993年，蘇寧電器首次引進(jìn)大學(xué)應(yīng)屆畢業(yè)生，2003年起啟動(dòng)了面向大學(xué)畢業(yè)生的專項(xiàng)人才引進(jìn)培養(yǎng)計(jì)劃——1200工程。目前，1200工程連續(xù)實(shí)施8期，引進(jìn)培養(yǎng)了1萬多名高素質(zhì)大學(xué)畢業(yè)生。從引進(jìn)培養(yǎng)、考核任用到溝通激勵(lì)、發(fā)展規(guī)劃，蘇寧電器為1200員工建立了完善的招聘選拔、培訓(xùn)培養(yǎng)、薪資增長、住房資助等配套計(jì)劃。Suningfirstbegantorecruittheundergraduatesin1993,andofficiallyinitiatedthe1200projectin2003sincewhenithasbeenanannualrecruitmentprogram.Sofar,1200projecthasbeenlaunchedsuccessfullyfor8phasesthroughwhich10thousandhigh-qualifiedgraduateshavebeenintroducedandcultivated.Fromtherecruitment,toestimation,communication,andpromotion,Suninghassetupperfectplansofrecruitment,training,benefitsandhousinggrant.為提高員工綜合素質(zhì)與管理能力，打造學(xué)習(xí)型企業(yè)，蘇寧電器建立了企業(yè)文化、業(yè)務(wù)能力與領(lǐng)導(dǎo)力三大培訓(xùn)領(lǐng)域，涵蓋入職、在職、脫崗、E—Learning自學(xué)以及廠商聯(lián)合人才培訓(xùn)、校企合作、外部機(jī)構(gòu)合作等多種形式的培訓(xùn)體系，先后在北京、杭州、南京等地建設(shè)了現(xiàn)代化的培訓(xùn)基地，年培訓(xùn)人次達(dá)10多萬。Inordertoimprovethegeneralqualityandmanagementcapabilityofemployees,Suninghasinitiatedthreemajortrainingsystemsofcompanyculture,performanceandleadershipreferringintroductiontraining,on-the-jobtraining,off-the-jobtraining,E-learning,jointtrainingwithsuppliers,collegesandsocialinstitutions.IthasalsoconstructedthetrainingcenterswithmodernequipmentsinBeijing,HangzhouandNanjingboastingthetotaltrainingcapacityofmorethanahundredthousandemployeesannually.蘇寧電器樹立了“做百年蘇寧，國家、企業(yè)、員工，利益共享；樹家庭氛圍，溝通、指導(dǎo)、協(xié)助，責(zé)任共當(dāng)”的價(jià)值觀，倡導(dǎo)員工與企業(yè)共創(chuàng)價(jià)值，共享成長，堅(jiān)持激勵(lì)為先，大膽提拔，建立了涵蓋員工福利、各類獎(jiǎng)勵(lì)、晉升和發(fā)展等全方位的激勵(lì)體系；同時(shí)，通過制度化的各類員工活動(dòng)，倡導(dǎo)家庭式的氛圍，提升團(tuán)隊(duì)凝聚力?！癟obuildcenturybrand,benefitssharingacrossthecountry,companyandstaff;tocreatefamilyatmosphere,responsibilitysharingwithcommunication,instructionandassistance.”Basedonsuchcompanyphilosophy,SuningApplianceemphasizesthecommonbenefitsanddevelopmentwhileprioritizingmotivationandpromotion.Ithassetupacomprehensivemotivationsysteminvolvingwelfare,reward,andpromotion,andmadetheemployeeactivitiesinstitutionalizedtoenhancethefamilyatmosphereaswellastheteamspirit.企業(yè)文化是蘇寧電器管理和發(fā)展的靈魂。20年來，蘇寧電器在企業(yè)內(nèi)部塑造了執(zhí)著拼搏、踏實(shí)嚴(yán)謹(jǐn)?shù)墓ぷ鞣諊?，采取多種方式，不斷加強(qiáng)員工思想教育，企業(yè)立志打造百年品牌，全力打造事業(yè)經(jīng)理人團(tuán)隊(duì)，倡導(dǎo)員工與企業(yè)共同成長，長遠(yuǎn)發(fā)展。CompanycultureisthesoulofthemanagementanddevelopmentofSuningAppliance.Allthroughthe20years,Suninghassuccessfullyestablishedtheworkingatmosphereof“strivingpersistentlyandnevergivingup”,andcontinuouslystrengthenedideologicaltrainingthroughvariouswaysinordertocreateacentury-brand,thusrealizingthecommonandfurtherdevelopmentofboththeemployeesandthecompany.七、社會(huì)責(zé)任SocialResponsibility在企業(yè)做大做強(qiáng)的同時(shí)，蘇寧電器堅(jiān)持做負(fù)責(zé)任的企業(yè)公民，在吸納就業(yè)、繳納稅收和慈善公益等領(lǐng)域不斷回饋與服務(wù)社會(huì)，并努力通過企業(yè)的發(fā)展帶動(dòng)行業(yè)提升、城市發(fā)展與社會(huì)繁榮。目前，企業(yè)累計(jì)納稅近百億元，直接解決了就業(yè)12萬人，間接支撐就業(yè)人數(shù)上百萬，多次榮獲國家、省、市稅務(wù)部門頒布的納稅先進(jìn)企業(yè)稱號(hào)，在抗災(zāi)救民、捐資事業(yè)、扶貧助困、疾病防治、環(huán)境保護(hù)等領(lǐng)域累計(jì)捐贈(zèng)7億多元。2006年，蘇寧創(chuàng)立“1+1陽光行—蘇寧社工志愿者行動(dòng)”，號(hào)召全體員工每人每年捐出1天工資用于慈善捐贈(zèng)，每人每年奉獻(xiàn)1天時(shí)間參加社工服務(wù)，成為中國第一家將社會(huì)公益長期化、制度化推進(jìn)的企業(yè)。“1+1陽光行”自啟動(dòng)以來，全國共組建500支志愿者分隊(duì)，年平均活動(dòng)人數(shù)已達(dá)到12萬人次。SuningApplianceGroupinsistsonbeingaresponsiblecorporationcitizen,constantlyrewardingthesocietybyprovidingjobs,payingtaxationandpromotingpubliccharitiestodrivetheindustryandtheurbandevelopmentaswellasthesocialprosperity.IthasbeenawardedthetitleofAdvancedTaxpayingEnterpriseseveraltimesbynational,provincialandmunicipaltaxationauthoritieswiththepaymentaccumulatedoftenplusbillionRMB,accompaniedbythehonoroftheprivatecompanyprovidingthelargestjobopportunitiesinChinaasithasdirectlyrecruited120thousandpeopleandindirectlycreatedajobmarketformillionsofpeople.Furthermore,Suninghasdonatedaccumulatively700millionRMBindisasterresistanceandrefugeerescue,publiccharities,povertyalleviation,diseaseprevention,environmentreservationandsuchlike.Moreover,Suninghasmade“1+1SunshineTour–CommunityServiceVolunteerAction”along-standingandinstitutionalizedundertakingsince2006thatinvolvesmorethan120thousandparticipantsonaveragefrommorethan500volunteerserviceteamseveryyear.八、社會(huì)榮譽(yù)SocialAwards憑借快速穩(wěn)健的發(fā)展、優(yōu)秀的經(jīng)營業(yè)績和成熟的品牌形象，近年來，蘇寧電器被政府部門、行業(yè)權(quán)威機(jī)構(gòu)、管理學(xué)界、投資界、傳媒機(jī)構(gòu)的一致評(píng)定為優(yōu)秀企業(yè)，先后榮獲“中國最具競爭力上市公司”、“上市公司金牛百強(qiáng)榜首”、“中國企業(yè)管理杰出貢獻(xiàn)獎(jiǎng)與杰出創(chuàng)新企業(yè)獎(jiǎng)”、“中國最佳商業(yè)模式榜首”、《福布斯》亞洲50大最優(yōu)公司、《財(cái)富》雜志最受贊賞的中國企業(yè)、中國企業(yè)信息化500強(qiáng)、最具創(chuàng)新力公司30強(qiáng)、中國最佳售后服務(wù)獎(jiǎng)、中華慈善獎(jiǎng)等諸多榮譽(yù)，這些支持和認(rèn)可成為蘇寧電器不斷前進(jìn)的動(dòng)力。Byvirtueofthesoliddevelopment,outstandingperformanceandmaturebrandimage,SuningAppliancehasbeenrecognizedasanexcellententerpriseinChinabyrelevantgovernmentsectors,industryauthorities,managementsciencecircle,investmentcircle,andmediaorganizations.Suninghasbeenawardedmanyhonorsincluding“ChineseListedCompanywithBestCompetitiveEdge”in2006,No.1in“GoldenBull