新媒體時(shí)代下國(guó)產(chǎn)動(dòng)漫電影營(yíng)銷策略分析以《哪吒之魔童降世》為例

新媒體時(shí)代下國(guó)產(chǎn)動(dòng)漫電影營(yíng)銷策略分析以《哪吒之魔童降世》為例一、本文概述Overviewofthisarticle隨著新媒體時(shí)代的來(lái)臨，信息傳播的速度和方式發(fā)生了翻天覆地的變化，這為國(guó)產(chǎn)動(dòng)漫電影提供了新的發(fā)展機(jī)遇。在這一背景下，本文選取《哪吒之魔童降世》作為研究案例，深入剖析其在新媒體時(shí)代下的營(yíng)銷策略。Withtheadventofthenewmediaera,thespeedandmethodsofinformationdisseminationhaveundergoneearthshakingchanges,providingnewdevelopmentopportunitiesfordomesticanimefilms.Inthiscontext,thisarticleselects"Nezha'sDemonChildDescends"asaresearchcasetodeeplyanalyzeitsmarketingstrategyinthenewmediaera.《哪吒之魔童降世》作為一部國(guó)產(chǎn)動(dòng)漫電影，自上映以來(lái)便引發(fā)了廣泛的關(guān)注和討論。其獨(dú)特的創(chuàng)意、精良的制作以及深入人心的故事，使得它在觀眾中產(chǎn)生了巨大的影響。而在這背后，成功的營(yíng)銷策略同樣功不可沒(méi)。Asadomesticanimefilm,"Nezha'sDemonChildDescends"hasattractedwidespreadattentionanddiscussionsinceitsrelease.Itsuniquecreativity,excellentproduction,anddeeplyingrainedstoryhavemadeahugeimpactontheaudience.Behindthis,successfulmarketingstrategiesareequallyindispensable.本文將從多個(gè)角度對(duì)《哪吒之魔童降世》的營(yíng)銷策略進(jìn)行分析，包括其在社交媒體平臺(tái)上的推廣、與觀眾互動(dòng)的方式、口碑營(yíng)銷的策略等。本文還將探討新媒體時(shí)代下國(guó)產(chǎn)動(dòng)漫電影營(yíng)銷的新趨勢(shì)和挑戰(zhàn)，以期為我國(guó)動(dòng)漫產(chǎn)業(yè)的持續(xù)發(fā)展提供有益的啟示。Thisarticlewillanalyzethemarketingstrategiesof"Nezha'sDemonChildComestoEarth"frommultipleperspectives,includingitspromotiononsocialmediaplatforms,waysofinteractingwithaudiences,andword-of-mouthmarketingstrategies.Thisarticlewillalsoexplorethenewtrendsandchallengesinthemarketingofdomesticanimefilmsintheeraofnewmedia,inordertoprovideusefulinsightsforthesustainabledevelopmentofChina'sanimeindustry.通過(guò)對(duì)《哪吒之魔童降世》營(yíng)銷策略的深入研究，本文旨在為新媒體時(shí)代下的國(guó)產(chǎn)動(dòng)漫電影營(yíng)銷提供一些有益的參考和借鑒，同時(shí)也希望能夠推動(dòng)國(guó)產(chǎn)動(dòng)漫電影在新媒體時(shí)代的發(fā)展，進(jìn)一步提升其在國(guó)際市場(chǎng)上的競(jìng)爭(zhēng)力。Throughin-depthresearchonthemarketingstrategyof"NeZha'sDemonChildDescends",thisarticleaimstoprovidesomeusefulreferencesandinsightsforthemarketingofdomesticanimefilmsinthenewmediaera.Atthesametime,italsohopestopromotethedevelopmentofdomesticanimefilmsinthenewmediaeraandfurtherenhancetheircompetitivenessintheinternationalmarket.二、新媒體時(shí)代的營(yíng)銷策略特點(diǎn)TheCharacteristicsofMarketingStrategiesintheNewMediaEra新媒體時(shí)代以其獨(dú)特的傳播方式和互動(dòng)性，為國(guó)產(chǎn)動(dòng)漫電影的營(yíng)銷策略帶來(lái)了前所未有的變革。以《哪吒之魔童降世》為例，其成功的營(yíng)銷策略正是基于新媒體時(shí)代的鮮明特點(diǎn)。Thenewmediaerahasbroughtunprecedentedchangestothemarketingstrategiesofdomesticanimefilmswithitsuniquecommunicationmethodsandinteractivity.Forexample,thesuccessfulmarketingstrategyof"Nezha'sDemonChildDescends"isbasedonthedistinctivecharacteristicsofthenewmediaera.新媒體時(shí)代的營(yíng)銷策略更加注重多元化和個(gè)性化。社交媒體平臺(tái)的崛起使得電影宣傳不再局限于傳統(tǒng)的廣告渠道，而是可以通過(guò)微博、微信、抖音等社交平臺(tái)進(jìn)行多角度、全方位的推廣?！赌倪钢凳馈吩跔I(yíng)銷過(guò)程中，充分利用了這些新媒體平臺(tái)，不僅通過(guò)官方微博發(fā)布話題、互動(dòng)活動(dòng)吸引粉絲關(guān)注，還在微信、抖音等平臺(tái)上進(jìn)行短視頻推廣，充分展示了影片的個(gè)性和魅力。Themarketingstrategyintheeraofnewmediaplacesgreateremphasisondiversificationandpersonalization.Withtheriseofsocialmediaplatforms,filmpromotionisnolongerlimitedtotraditionaladvertisingchannels,butcanbepromotedfrommultipleperspectivesandinanall-roundwaythroughsocialplatformssuchasmicroblog,WeChat,andTiktok.Inthemarketingprocess,"Nezha'sDevilChildComestoEarth"madefulluseofthesenewmediaplatforms.Itnotonlyattractedfans'attentionthroughtheofficialmicroblogtoreleasetopicsandinteractiveactivities,butalsopromotedshortvideosonWeChat,Tiktokandotherplatforms,fullydemonstratingthefilm'spersonalityandcharm.新媒體時(shí)代的營(yíng)銷策略更加注重與觀眾的互動(dòng)和溝通。傳統(tǒng)的電影宣傳往往是一種單向的信息傳遞，而新媒體時(shí)代則使得電影方能夠與觀眾進(jìn)行實(shí)時(shí)互動(dòng)，收集觀眾的反饋和建議。《哪吒之魔童降世》在營(yíng)銷過(guò)程中，積極與粉絲互動(dòng)，回應(yīng)他們的疑問(wèn)和建議，這種雙向的溝通方式不僅增強(qiáng)了觀眾對(duì)影片的好感度，也提高了影片的口碑和影響力。Themarketingstrategyintheeraofnewmediaplacesmoreemphasisoninteractionandcommunicationwiththeaudience.Traditionalfilmpromotionisoftenaone-wayinformationtransmission,whiletheeraofnewmediaallowsfilmmakerstointeractwithaudiencesinreal-time,collectfeedbackandsuggestionsfromtheaudience.InthemarketingprocessofNezha'sDemonChild,activeinteractionwithfans,respondingtotheirquestionsandsuggestions,thistwo-waycommunicationmethodnotonlyenhancestheaudience'slikingforthefilm,butalsoenhancesitsreputationandinfluence.新媒體時(shí)代的營(yíng)銷策略更加注重?cái)?shù)據(jù)分析和精準(zhǔn)定位。通過(guò)對(duì)用戶數(shù)據(jù)的分析，可以更加準(zhǔn)確地了解觀眾的需求和喜好，從而制定更加精準(zhǔn)的營(yíng)銷策略?！赌倪钢凳馈吩跔I(yíng)銷過(guò)程中，充分利用了數(shù)據(jù)分析工具，對(duì)目標(biāo)觀眾進(jìn)行精準(zhǔn)定位，使得營(yíng)銷活動(dòng)更加有針對(duì)性和效果。Themarketingstrategyintheeraofnewmediaplacesmoreemphasisondataanalysisandprecisepositioning.Byanalyzinguserdata,wecanmoreaccuratelyunderstandtheaudience'sneedsandpreferences,andthusdevelopmoreprecisemarketingstrategies.InthemarketingprocessofNezha'sDemonChild,dataanalysistoolswerefullyutilizedtoaccuratelytargettheaudience,makingthemarketingactivitiesmoretargetedandeffective.新媒體時(shí)代的營(yíng)銷策略具有多元化、個(gè)性化、互動(dòng)性和精準(zhǔn)性等特點(diǎn)。這些特點(diǎn)使得電影營(yíng)銷更加靈活多樣，也更加符合當(dāng)代觀眾的消費(fèi)習(xí)慣和審美需求。因此，國(guó)產(chǎn)動(dòng)漫電影在新媒體時(shí)代要想取得成功，必須充分利用這些特點(diǎn)，制定符合時(shí)代要求的營(yíng)銷策略。Themarketingstrategyinthenewmediaerahascharacteristicssuchasdiversification,personalization,interactivity,andprecision.Thesecharacteristicsmakefilmmarketingmoreflexibleanddiverse,andalsomoreinlinewiththeconsumptionhabitsandaestheticneedsofcontemporaryaudiences.Therefore,inorderfordomesticanimatedfilmstosucceedintheeraofnewmedia,theymustfullyutilizethesecharacteristicsanddevelopmarketingstrategiesthatmeettherequirementsofthetimes.三、《哪吒之魔童降世》的營(yíng)銷策略分析MarketingStrategyAnalysisofNezha'sDemonChildDescends《哪吒之魔童降世》作為一部國(guó)產(chǎn)動(dòng)漫電影，在新媒體時(shí)代下的營(yíng)銷策略堪稱典范。該片通過(guò)精準(zhǔn)的市場(chǎng)定位、多元的傳播渠道以及創(chuàng)新的營(yíng)銷手段，成功地吸引了廣大觀眾的關(guān)注，實(shí)現(xiàn)了口碑與票房的雙豐收。Asadomesticanimefilm,Nezha'sDemonChildrenDescendscanberegardedasamodelofmarketingstrategyinthenewmediaera.Thefilmhassuccessfullyattractedtheattentionofalargeaudiencethroughprecisemarketpositioning,diversecommunicationchannels,andinnovativemarketingmethods,achievingadoubleharvestofword-of-mouthandboxoffice.影片在市場(chǎng)定位上非常精準(zhǔn)。針對(duì)年輕觀眾群體，影片以中國(guó)傳統(tǒng)文化中的神話故事為背景，通過(guò)現(xiàn)代化的改編手法，呈現(xiàn)出一個(gè)既熟悉又新穎的故事世界。同時(shí)，影片還注重家庭觀眾的需求，通過(guò)親情、友情等元素的融入，使得觀眾能夠在觀影過(guò)程中產(chǎn)生共鳴，進(jìn)一步擴(kuò)大了市場(chǎng)影響力。Thefilmhasaveryprecisemarketpositioning.Targetingayoungaudience,thefilmtakesmythologicalstoriesfromtraditionalChinesecultureasthebackgroundandpresentsafamiliarandnovelstoryworldthroughmodernadaptationtechniques.Atthesametime,thefilmalsofocusesontheneedsoffamilyaudiences,andthroughtheintegrationofelementssuchasfamilyandfriendship,theaudiencecanresonateduringtheviewingprocess,furtherexpandingtheirmarketinfluence.影片在傳播渠道上實(shí)現(xiàn)了多元化。除了傳統(tǒng)的院線放映外，影片還積極利用新媒體平臺(tái)進(jìn)行宣傳推廣。通過(guò)與各大視頻平臺(tái)合作，影片實(shí)現(xiàn)了線上線下的聯(lián)動(dòng)推廣，擴(kuò)大了受眾范圍。同時(shí)，影片還利用社交媒體等渠道與觀眾進(jìn)行互動(dòng)，收集觀眾反饋，及時(shí)調(diào)整營(yíng)銷策略，提高了營(yíng)銷效果。Thefilmhasachieveddiversificationinitsdisseminationchannels.Inadditiontotraditionalcinemascreenings,thefilmalsoactivelyutilizesnewmediaplatformsforpromotionandpublicity.Bycollaboratingwithmajorvideoplatforms,thefilmhasachievedonlineandofflinecollaborativepromotion,expandingitsaudience.Atthesametime,thefilmalsoutilizessocialmediaandotherchannelstointeractwiththeaudience,collectfeedbackfromtheaudience,adjustmarketingstrategiesinatimelymanner,andimprovemarketingeffectiveness.影片在營(yíng)銷手段上勇于創(chuàng)新。影片通過(guò)制作精美的預(yù)告片、海報(bào)等物料，吸引了觀眾的眼球。影片還通過(guò)舉辦各種線下活動(dòng)，如主題展覽、粉絲見面會(huì)等，增強(qiáng)了與觀眾的互動(dòng)，提高了觀眾的參與度和粘性。影片還積極與其他產(chǎn)業(yè)進(jìn)行合作，如與游戲、玩具等產(chǎn)業(yè)進(jìn)行合作，開發(fā)了衍生品市場(chǎng)，進(jìn)一步擴(kuò)大了影片的影響力。Thefilmdarestoinnovateinmarketingmethods.Thefilmattractedtheaudience'sattentionbyproducingexquisitematerialssuchastrailersandposters.Thefilmalsoenhancesinteractionwiththeaudienceandincreasestheirparticipationandstickinessbyorganizingvariousofflineactivities,suchasthemedexhibitionsandfanmeetings.Thefilmactivelycollaborateswithotherindustries,suchasgamingandtoys,todevelopaderivativemarketandfurtherexpanditsinfluence.《哪吒之魔童降世》在新媒體時(shí)代下的營(yíng)銷策略非常成功。通過(guò)精準(zhǔn)的市場(chǎng)定位、多元的傳播渠道以及創(chuàng)新的營(yíng)銷手段，影片成功地吸引了廣大觀眾的關(guān)注，實(shí)現(xiàn)了口碑與票房的雙豐收。這些成功的營(yíng)銷策略也為其他國(guó)產(chǎn)動(dòng)漫電影提供了有益的借鑒和啟示。ThemarketingstrategyofNezha'sDemonChildDescendsisverysuccessfulintheeraofnewmedia.Throughprecisemarketpositioning,diversecommunicationchannels,andinnovativemarketingmethods,thefilmhassuccessfullyattractedtheattentionofalargeaudience,achievingadoubleharvestofword-of-mouthandboxoffice.Thesesuccessfulmarketingstrategiesalsoprovideusefulreferenceandinspirationforotherdomesticanimefilms.四、新媒體時(shí)代下的國(guó)產(chǎn)動(dòng)漫電影營(yíng)銷挑戰(zhàn)與機(jī)遇TheMarketingChallengesandOpportunitiesofDomesticAnimeMoviesintheEraofNewMedia在新媒體時(shí)代，國(guó)產(chǎn)動(dòng)漫電影的營(yíng)銷策略面臨著前所未有的挑戰(zhàn)和機(jī)遇。以《哪吒之魔童降世》為例，我們可以清晰地看到這一點(diǎn)。Intheeraofnewmedia,themarketingstrategiesofdomesticanimefilmsfaceunprecedentedchallengesandopportunities.Taking"Nezha'sDemonChildDescends"asanexample,wecanclearlyseethispoint.挑戰(zhàn)方面，新媒體的崛起使得信息傳播的速度和范圍都得到了極大的提升，但同時(shí)也意味著信息的競(jìng)爭(zhēng)更加激烈。對(duì)于國(guó)產(chǎn)動(dòng)漫電影來(lái)說(shuō)，如何在新媒體平臺(tái)上吸引觀眾的注意力，成為了他們面臨的一大挑戰(zhàn)。新媒體平臺(tái)上的用戶口味多變，對(duì)于電影的品質(zhì)和內(nèi)容要求也越來(lái)越高，這也給國(guó)產(chǎn)動(dòng)漫電影的制作和營(yíng)銷帶來(lái)了壓力。Intermsofchallenges,theriseofnewmediahasgreatlyimprovedthespeedandscopeofinformationdissemination,butatthesametime,italsomeansthatthecompetitionforinformationisbecomingmoreintense.Fordomesticanimefilms,howtoattractaudienceattentiononnewmediaplatformshasbecomeamajorchallengetheyface.Thediversetastesofusersonnewmediaplatformshaveledtoincreasingdemandsforthequalityandcontentofmovies,whichhasalsoputpressureontheproductionandmarketingofdomesticanimatedfilms.然而，新媒體時(shí)代也為國(guó)產(chǎn)動(dòng)漫電影的營(yíng)銷帶來(lái)了前所未有的機(jī)遇。新媒體平臺(tái)上的用戶群體龐大，且覆蓋面廣，這為國(guó)產(chǎn)動(dòng)漫電影提供了廣闊的市場(chǎng)空間。新媒體平臺(tái)上的用戶互動(dòng)性強(qiáng)，可以通過(guò)各種方式與觀眾進(jìn)行互動(dòng)，提升觀眾的參與感和粘性，從而增加電影的曝光度和口碑。新媒體平臺(tái)上的營(yíng)銷手段多樣，可以通過(guò)短視頻、直播、社交媒體等多種方式進(jìn)行營(yíng)銷，提高電影的知名度和影響力。However,theeraofnewmediahasalsobroughtunprecedentedopportunitiesforthemarketingofdomesticanimefilms.Theuserbaseonnewmediaplatformsishugeandhasawidecoverage,whichprovidesabroadmarketspacefordomesticanimefilms.Theuserinteractiononnewmediaplatformsisstrong,andtheycaninteractwiththeaudienceinvariouswaystoenhancetheirsenseofparticipationandstickiness,therebyincreasingtheexposureandreputationofthemovie.Therearevariousmarketingmethodsonnewmediaplatforms,suchasshortvideos,livestreaming,socialmedia,etc.,toenhancethepopularityandinfluenceofmovies.《哪吒之魔童降世》就充分利用了新媒體時(shí)代的機(jī)遇，通過(guò)短視頻平臺(tái)、社交媒體等多種方式進(jìn)行了廣泛的營(yíng)銷。影片也通過(guò)高質(zhì)量的制作和深入人心的故事，贏得了觀眾的喜愛(ài)和口碑，進(jìn)一步提升了電影的知名度和影響力。Nezha'sDemonChildDescendsfullyutilizestheopportunitiesofthenewmediaeraandconductsextensivemarketingthroughvariousmeanssuchasshortvideoplatformsandsocialmedia.Thefilmhasalsowontheloveandreputationoftheaudiencethroughhigh-qualityproductionanddeeplyingrainedstories,furtherenhancingthefilm'spopularityandinfluence.新媒體時(shí)代為國(guó)產(chǎn)動(dòng)漫電影的營(yíng)銷帶來(lái)了挑戰(zhàn)和機(jī)遇。只有不斷創(chuàng)新營(yíng)銷策略，提升電影的品質(zhì)和內(nèi)容，才能在新媒體時(shí)代中脫穎而出，贏得市場(chǎng)的青睞。Thenewmediaerahasbroughtchallengesandopportunitiestothemarketingofdomesticanimatedfilms.Onlybycontinuouslyinnovatingmarketingstrategiesandimprovingthequalityandcontentofmoviescantheystandoutandwinthefavorofthemarketinthenewmediaera.五、國(guó)產(chǎn)動(dòng)漫電影在新媒體時(shí)代的營(yíng)銷策略建議MarketingStrategySuggestionsforDomesticAnimeMoviesintheNewMediaEra在新媒體時(shí)代，國(guó)產(chǎn)動(dòng)漫電影的營(yíng)銷策略應(yīng)緊跟時(shí)代步伐，結(jié)合新媒體的特點(diǎn)和受眾需求，制定更加精準(zhǔn)、多元和創(chuàng)新的營(yíng)銷策略。以《哪吒之魔童降世》為例，我們可以從以下幾個(gè)方面提出營(yíng)銷策略建議：Intheeraofnewmedia,themarketingstrategyofdomesticanimatedfilmsshouldkeeppacewiththetimes,combinethecharacteristicsofnewmediaandaudienceneeds,anddevelopmoreprecise,diverse,andinnovativemarketingstrategies.Taking"Nezha'sDemonChildDescends"asanexample,wecanproposemarketingstrategysuggestionsfromthefollowingaspects:強(qiáng)化社交媒體互動(dòng)營(yíng)銷：利用微博、微信、抖音等社交媒體平臺(tái)，發(fā)布電影預(yù)告、海報(bào)、幕后花絮等內(nèi)容，吸引粉絲關(guān)注和互動(dòng)。同時(shí)，通過(guò)與網(wǎng)紅、意見領(lǐng)袖合作，進(jìn)行電影推廣和口碑傳播，提高電影的知名度和影響力。Strengthensocialmediainteractivemarketing:usesocialmediaplatformssuchasWeibo,WeChatandTiktoktopublishmovietrailers,posters,behindthescenestidbitsandothercontenttoattractfans'attentionandinteraction.Atthesametime,bycollaboratingwithinternetcelebritiesandopinionleaders,filmpromotionandword-of-mouthdisseminationarecarriedouttoenhancethevisibilityandinfluenceofthefilm.利用大數(shù)據(jù)進(jìn)行精準(zhǔn)營(yíng)銷：通過(guò)收集和分析觀眾在新媒體平臺(tái)上的行為數(shù)據(jù)，了解他們的興趣愛(ài)好、觀影習(xí)慣等，制定更加精準(zhǔn)的營(yíng)銷策略。例如，針對(duì)喜歡動(dòng)漫的年輕觀眾，可以在他們常用的新媒體平臺(tái)上投放個(gè)性化的廣告，提高營(yíng)銷效果。Utilizingbigdataforprecisemarketing:Bycollectingandanalyzingaudiencebehaviordataonnewmediaplatforms,understandingtheirinterests,viewinghabits,etc.,moreprecisemarketingstrategiescanbedeveloped.Forexample,targetingyoungaudienceswholoveanime,personalizedadvertisementscanbeplacedontheircommonlyusednewmediaplatformstoimprovemarketingeffectiveness.創(chuàng)新跨界合作與營(yíng)銷方式：與游戲、玩具、服裝等產(chǎn)業(yè)進(jìn)行跨界合作，推出聯(lián)名產(chǎn)品，擴(kuò)大電影的衍生品市場(chǎng)。同時(shí)，可以嘗試新的營(yíng)銷方式，如虛擬現(xiàn)實(shí)（VR）體驗(yàn)、互動(dòng)劇情游戲等，讓觀眾在觀影前就能感受到電影的魅力。Innovativecross-bordercooperationandmarketingmethods:Engageincross-bordercooperationwithindustriessuchasgaming,toys,andclothing,launchjointproducts,andexpandthederivativemarketofmovies.Atthesametime,newmarketingmethodscanbetried,suchasvirtualreality(VR)experiences,interactivestorylinegames,etc.,sothattheaudiencecanfeelthecharmofthemoviebeforewatching.加強(qiáng)與觀眾的互動(dòng)與溝通：通過(guò)線上線下的活動(dòng)，如粉絲見面會(huì)、主題展覽等，與觀眾建立更加緊密的聯(lián)系。同時(shí)，積極回應(yīng)觀眾的反饋和建議，不斷改進(jìn)和優(yōu)化電影內(nèi)容和營(yíng)銷策略。Strengtheninteractionandcommunicationwiththeaudience:establishcloserconnectionswiththeaudiencethroughonlineandofflineactivitiessuchasfanmeetings,themedexhibitions,etc.Atthesametime,activelyrespondingtoaudiencefeedbackandsuggestions,continuouslyimprovingandoptimizingfilmcontentandmarketingstrategies.拓展國(guó)際市場(chǎng)與受眾群體：利用新媒體平臺(tái)的全球傳播優(yōu)勢(shì)，將國(guó)產(chǎn)動(dòng)漫電影推向國(guó)際市場(chǎng)。針對(duì)不同國(guó)家和地區(qū)的文化差異和觀眾需求，制定相應(yīng)的營(yíng)銷策略，提高電影的海外知名度和影響力。Expandinternationalmarketandaudience:Utilizetheglobalcommunicationadvantagesofnewmediaplatformstopushdomesticanimatedfilmstotheinternationalmarket.Developcorrespondingmarketingstrategiestoaddressculturaldifferencesandaudienceneedsindifferentcountriesandregions,andenhancetheoverseasvisibilityandinfluenceofthefilm.在新媒體時(shí)代，國(guó)產(chǎn)動(dòng)漫電影需要不斷創(chuàng)新營(yíng)銷策略，緊跟時(shí)代步伐，結(jié)合新媒體的特點(diǎn)和受眾需求，制定更加精準(zhǔn)、多元和創(chuàng)新的營(yíng)銷策略。只有這樣，才能在激烈的市場(chǎng)競(jìng)爭(zhēng)中脫穎而出，贏得更多觀眾的喜愛(ài)和支持。Intheeraofnewmedia,domesticanimatedfilmsneedtoconstantlyinnovatemarketingstrategies,keepupwiththepaceofthetimes,combinethecharacteristicsofnewmediaandaudienceneeds,anddevelopmoreaccurate,diverse,andinnovativemarketingstrategies.Onlyinthiswaycanwestandoutinfiercemarketcompetitionandwintheloveandsupportofmoreaudiences.六、結(jié)論Conclusion在新媒體時(shí)代的浪潮下，國(guó)產(chǎn)動(dòng)漫電影以其獨(dú)特的魅力和無(wú)限的創(chuàng)新空間，成為了電影市場(chǎng)中的一股新興力量?！赌倪钢凳馈返某晒?，不僅在于其精彩的故事情節(jié)和出色的制作技術(shù)，更在于其精準(zhǔn)而富有創(chuàng)意的營(yíng)銷策略。Inthewaveofthenewmediaera,domesticanimatedfilmshavebecomeanemergingforceinthefilmmarketwiththeiruniquecharmandunlimitedinnovationspace.Thesuccessof"Nezha'sDemonChildDescends"liesnotonlyinitsexcitingstorylineandexcellentpro