國際商務(wù)談判中口譯策略研究 An Analysis of Interpreting Strategy in International Business Negotiation

IIIChapterOneIntroductionWiththerapiddevelopmentoftheworldeconomy,businessactivitiesaroundtheworldaregraduallyincreasing,andbusinessexchangesbetweencountriesareincreasinglyfrequent,sobusinessnegotiationshavebecomeanessentialpartofmodernsocialeconomyandsociety.Businessnegotiationisanimportantforceforenterprisestodevelopthemarket,butalsoanimportantwayforenterprisestoobtainmarketinformation,andisanecessarymeansforenterprisestoachieveeconomicgoals.Inthiseraofincreasingglobalization,translationactivities,asanindispensabletoolforcross-culturalcommunicationbetweendifferentlanguages,areplayinganincreasinglyimportantroleineconomicandsocialdevelopment.Interpretationreferstotheoraltranslationoforalinformationororaltext.Unliketranslation,interpretationhasthecharacteristicofimmediacy,whichrequirestheinterpretertorespondinashorttimeafterthespeech.Intheexecutionofinterpretationtasks,toensurethefasterreactionspeed,onthebasisofensuringtheaccuracy,thefasterthereactiontime,thebettertheeffectachieved.Inaddition,interpretershaveanimportantcommunicativefunctioninthenegotiation,andintheprocessofinterpretingthisinformationdissemination,interpretersplaytheroleofcommunicationmedium.Theinterpreterisnotonlyadirectparticipantinthecommunication,butalsoanecessaryparticipantinthesmoothdialoguebetweenthetwosides.Asabridgeofcommunicationbetweenthetwosides,theworkqualityandfieldperformanceoftheinterpreterdirectlyaffectthequality,speedandeffectofthecommunication.Inbusinessactivities,interpretershavetheinitiativeandtherighttospeak,whichplaysakeyroleinpromotingthecooperationbetweenthetwosides.ChapterTwoInternationalBusinessNegotiationInrecentyears,theprocessofeconomicintegrationhasgraduallyaccelerated,internationalbusinessactivitiesaremoreandmorefrequent,andbusinessnegotiationsaregraduallyincreasing.Businessnegotiationisthemainmeansforenterprisestoachieveeconomicgoals.Successfulbusinessnegotiationcanbringhigheconomicbenefitstoenterprises,andthestrategyofbusinessnegotiationisparticularlyimportant.Inbusinessnegotiation,interpretationplaysakeyrole.2.1TheConceptoftheNegotiationNegotiationreferstobilateralormultilateraltalks,consultationsandexchangeofviewsonissuesofcommoninterestordisputestoreachanagreement.Inbusinessactivities,inordertocoordinatethebusinessrelationshipbetweeneachotherandmeettheirrespectivebusinessneeds,peoplenegotiateandstriveforabusinesstransaction.Thenegotiationshavegonedeepintoeveryareaofsociallife.Thenegotiationandthefinalagreementdependontheunmetneeds;thecommoninterestsanddifferences;thedesiretoresolveproblemsanddifferences;thewillingnesstotakeactiontoreachanagreement;andthefinalresultformutualbenefit.Negotiationisgenerallydividedintothreelevels,namely,competitivenegotiation,cooperativenegotiationandwin-winnegotiation.Mostofthenegotiationsarecompetitiveones.Thecompetitioninmodernsocietyisbecomingmoreandmorefierce,andthecompetitionbetweenenterprisesandthecompetitionbetweensimilarproductshavereachedawhite-hotdegree.Ifthecompetitionisnotstrongorthecompetitionabilityisnotstrong,itwillbeeliminated.Therefore,indailylife,peoplearefacedwithmoreandmorecompetitivenegotiations.Althoughtherearevariouscontradictionsandconflictsinthenegotiation,therearestillcooperationandexchangesbetweenthetwosides.Thetwosidesdiscussacorrespondingsolutionforacommongoal.Cooperativeresponsesaregenerallyapproving.Recognizeandappreciatetheotherside'srealisticattitudetowardsthenegotiations,butmustalsoemphasizetheneedforfurthernegotiations.Win-winnegotiationisthenegotiationasaprocessofcooperation,andwecanbelikepartnerstogethertofindthesolutiontomeettheneedsofbothsides.Win-winnegotiationemphasizesthatthenegotiationisnotonlytofindthebestwaytomeettheneedsofbothsides.Theresultofthewin-winnegotiationisthatbothsidesgetsatisfactoryresults.Today,asbusinesscontactsbecomemoreandmorefrequent,nationalbusinessnegotiationsarebecomingmoreandmorefrequent.AlthoughtherearemanydifferencesbetweenChineseandWesterncultures,theconvergenceofinterestsmakesthetwosideswillingtoovercomeobstaclestobuildabridgeofcommunication.Abridgeacrossthelanguagebarrieristranslation,amongwhichbusinessnegotiationinterpretationisthemostcommonandthemosttimelyformoftime.Allthedifferenttypesofbusinessnegotiationsareaimedatthesatisfactionofsomeinterest.Theinterpretershouldtryhisbesttoremovethebarrierstounderstandingamongthenegotiators,andthepurposeoftheinterpretermustservethepurposeofthenegotiator,thatis,themaximizationofbenefits.2.2InterpretationPrinciplesofInternationalBusinessNegotiationTheprincipleofcooperationproposedbyGriceandthecourtesyprincipleproposedbyLeecharetwoimportantresearchresultsinthefieldofpragmatics.Theyplayanormativeandguidingroleinguidingthespeechperformanceofspeakersininterpersonalcommunication.InthebusinessEnglishnegotiation,Leech,afamousBritishlinguist,putforwardthe"politeprinciple".Leechbelievesthatintheprocessoflanguagecommunication,bothsidesshouldpayattentiontoreflectthepoliteside,sothattheotherpartycantrulyfeeltheirgoodwill,andtrythebesttoavoidimpolitelanguagebehaviorexpression.Factshaveprovedthatthefulluseofthe"courtesyprinciple"inthebusinessEnglishnegotiationcanmakebothsidesofthenegotiationalwaysbeinafriendly,harmoniousandoptimisticatmosphere.Todifferentdegrees,itpromotesthetwosidestoseekcommongroundwhilereservingdifferencesandactivatetheinformationconducivetothecooperationofbothsides.Therefore,adheringtothe"principleofpoliteness"intheprocessofbusinessEnglishnegotiationcaneffectivelyensurethesmoothprogressoftheinitialstageofthenegotiation,soastopavethewayforthesuccessfulrealizationofbusinesstransactions.Theprincipleofcooperationisthebasicprinciplethatpeopleneedtofollowincommunication,whiletheprincipleofpoliteness,asasupplementtotheprincipleofcooperation,promotesthefriendlyatmosphereofconversationatahigherlevel.Ininternationalbusinessnegotiations,inordertoavoidmisunderstandingsandincreasethechanceofnegotiationsuccess,theinterpretersshouldnotonlyfollowthefourprinciplesundertheprincipleofcooperation,namely,quality,quantity,relevanceandmethods,butalsomakefulluseoftheprincipleofpolitenesstomaintainthefriendlyrelationshipbetweenthetwosides.2.3InterpretationCharacteristicsofInternationalBusinessNegotiationBusinessnegotiationinterpretationhasmanycharacteristics,suchas:instantaneous,interactive,accuracy,flexibility.Businessnegotiationisapurposefulbusinessactivitycarriedoutbythecompanyinordertoobtainthemaximumbenefits.Inbusinessnegotiation,theinterpreter,asthemediumofcommunicationbetweenthetwosides,needstotranslateimmediatelyatallstagesofthenegotiationtoachievetheeffectofconversationanddialogue.Therefore,theinstantaneousnatureisthefirstcharacteristicofbusinessnegotiationinterpretation.Businessnegotiationitselfisabusinessactivitywithstrongcommunicationandinteraction,especiallywhenthetwosidesestablisharelationshipandcreateafriendlyatmosphere,withthehighestinteraction.Theinterpretershouldpayattentiontoobservethecommunicationenvironmentatthenegotiationsite,andshowtheinteractiveatmospherebetweenthetwosidesthroughthetranslation.Tosomeextent,theinterpreterisalsotheatmosphereregulatorofthebusinessnegotiationsite.Mostofbusinessnegotiationinterpretationistwo-waycommunicationinterpretation,sohighinteractivityisthemainfeatureofbusinessnegotiationinterpretation.Intheinternationalbusinessnegotiations,professionalterms,professionaltradeterms,numbers,unitquantifieroftenappear.Thisinformationisveryimportantforbothsidesofthenegotiation,relatedtothesuccessorfailureofthenegotiation.Iftheinterpreterdoesnotunderstandtheprofessionaltermsortradeterms,oromitormisreadthefigures,itmayleadtothefailureofthenegotiation,andaslightdeviationmaybringhugelossestotheenterpriseandaffecttheeconomicandtradeexchanges.Therefore,theaccuracyofinterpretationisthethirdcharacteristicofbusinessnegotiationinterpretation.Theinterpretermustaccuratelyconveytheinformationtobothpartiesintheprocessofbusinessnegotiation.Internationalbusinessnegotiationisoneofthewaysforthegroupsofdifferentcountriestocommunicate,whichmustinvolvetheculturalcustomsandcommunicationmethodsofdifferentcountries.Whencompaniesorenterprisesindifferentcountriesconductbusinesscommunicationactivities,therearemanydifferencesinlanguage,cultureandbusinesscommunicationhabits.Differentculturalbackgroundswillaffectthebackground,company,andrelevantcontractsanddocuments.Therefore,flexibilityisthefourthcharacteristicofbusinessnegotiationinterpretation.Beforethenegotiation,translatorsmustmakesufficientpreparationstounderstandtheculturalbackgroundoftheotherside,sothatthecommunicationbetweenbothsides.ChapterThreeInterpretationStrategiesinInternationalBusinessNegotiationInviewoftheprinciplesandcharacteristicsofinternationalbusinessnegotiations,interpretersshouldadoptdifferentinterpretationstrategiesunderthedifferentpurposesofeachstage,especiallyintheprocessofsolvingthekeypointsanddifficultiesinthenegotiationanddealingwiththecontradictions,differencesanddeadlockinthenegotiation.Intheprocessofnegotiation,interpretersneedtousedifferentinterpretationstrategiesandskillsincombinationwithteleology,andneedtoadoptappropriateinterpretationstrategiesintheinterpretationprocessaccordingtothedifferentsentencecultureandexpressionhabits,suchasadding,omit,translating,etc.,soastoachievethetranslatedtargetlanguageandbebetterunderstoodbythelistener.3.1PolitenessStrategyBusinessnegotiationisanimportantpartofbusinessactivities,itsultimategoalissuccessfulnegotiation,negotiationsbothsidesachievewin-win,intheprocessofnegotiations,bothsideswillexpresstheopinionsofthepersonality,andindifferentform,astheinterpreter,thetaskisnotonlylimitedtothesimpleinterpretationactivities,butalsomakeoneselfplaytherightrole,safeguardtheinterestsofthemainparty,orpromptedthenegotiationssmoothly,therefore,intheprocessofinterpretationpersonneltofullygraspthenegotiationstrategyandskills.Negotiationiscomparedtoa"waronthetable,"whichmeansthatthetwosidesmaystalemateorargueatanytime,whichrequirestheinterpretertobalancethesidesandmaintainequalitywithoutonesidedominatingtheother.Theinterpretershouldusepolitelanguagethroughoutthenegotiations.Intheprocessofbusinessnegotiationsneedtocreateaharmoniousnegotiationenvironment,theinterpretermustbeflexibleinterpretationskillsforthenegotiationsmoothlyhasaveryimportantrole,throughtheinterpreterexpressedpolitecourtesytothenegotiationformenthusiasm,integrity,effect,isconducivetostrengthenthecooperationintention.Indeed,politenessshouldbeanaspectthateveryspeakerneedstofocusonsoastoexpresskindnessandavoidawkwardness.Consequently,thisisthecasewithbargainingnegotiationinterpreting.Thatistosay,althoughitisgenerallyknownthatPolitenessPrincipleplaysasignificantandnecessaryroleindailycommunication,itisextremelyimportantinbargainingnegotiationinterpreting.Thepolitenesslanguagecanincreasenegotiators’mutualtrust,heightennegotiatingconsciousnessandgetmorechancestosucceedinabusinessnegotiation.Therefore,PolitenessPrincipleshouldbeaperspectivetoanalyzeinthebargainingnegotiationinterpreting.Somesubjunctivetoneinthepast,suchas“might”,“cloud”,“would”andotherwords,canexpresstheeuphemistictoneofthenegotiator,showhisemotionandpoliteness,andimprovetheactualeffectofthenegotiation.Forexample:這是我們的小禮物，不成敬意，請您收下。Now,wehavesomepresentsforyouandhopeyouwouldlikethem.Beforetheformalnegotiation,bothpartieswillgreeteachotherandgivegiftstoshowfriendship.AccordingtoChinesecultureandcustoms,whenChinesenegotiatorsgivegiftstoguests,ThesurfaceofthemeaningisnottheChinesenegotiatortoexpressthetruemeaning,thisistheChinesetraditionaletiquettemodestlanguage,sotheinterpretertofamiliarwiththeChinesetraditionalculture,understandthenegotiationaftertherightmodification,bothexpressedthemeaningoftheChineserepresentative,alsocatertothepsychologicalneedsofnegotiatingrivals.sointhenegotiationprocessinterpretationwecanusethefollowingwordsharmoniousnegotiationatmosphere,suchas:Wewouldaskyoutomakeapromptshipment.etc.(2)Useaneasyandrelaxedtoneandintonation.Intheprocessofnegotiation,inordertoavoidexcessiveemphasisonthemselvesandstimulatetheemotionsoftheotherparty,theinterpretersshouldreasonablyusetherelaxedtoneandintonationwhenexpressingthemeaningclearly.Suchas:weareafraidofthat...;Itseemsthat...;Asweneedhardlypointoutthat...,etc.Suchas:Wemightsaythatourgoodsaretheverygoodonthecurrentmarket.3.2FlexibleStrategyInbusinessnegotiations,thetwopartiesarenotonlyabouttheprice,serviceandproductquality.Inordertoensurethesmoothprogressofnegotiations,itisoftennecessarytoexpresscertainideas,andcertaintendentiousopinionsareoftenimpliedinthediscourse.Inthenegotiation,thetaskoftheinterpreterisnotonlytocompletethetranslationprocess,butalsotoplaytheroleofthecoordinatorinthecommunicationbetweenthetwosides,andtoassistbothsidestoachievewin-winresultsonthebasisofsafeguardingtheinterestsoftheparty.Thisrequiresinterpreterstoneverforgettheultimategoalofnegotiationintheprocessofwork,adoptflexiblestrategiesanduseflexibletranslationmethods,ratherthanwordcorrespondence.Translatorsshouldalsotrytoavoidmisunderstandingsandcontradictionscausedbyculturaldifferencesandmaintainapeacefulandfriendlyatmosphereofnegotiation.Forexample,inanegotiation,thesupplierintheproductpackagingandotherdetailsarenotperfect,whentheothersidepointedoutthispoint,responded:（1）沒什么大礙，差不多就行了，何必這么斤斤計(jì)較。Theysaytheywilltrytheirbesttokeeptotheacceptednorms.（2）你頭腦發(fā)昏了吧，想什么美事呢！Thisisreallytoomuch.Ifyouinsist,I'mafraidwecan'tgoon.Theothersidewasverysatisfied,andthetwosidesfinallyreachedanagreement.Whentheculturaldifferencesbetweenthetwosidesarelargeandeasytocauseconflicts,theinterpretershouldproperlyadjusttheoriginalwordsandpromotethecommunicationtodeveloptowardsabeneficialreflectiononbothsides.Especiallywhenthenegotiationsarestalledandtheatmosphereistense,theinterpretershouldchangehistoneandwordingtoeasetheatmosphere.Forexample,whentherequestofonepartyistoohighandobviouslyunreasonable,theotherpartyisemotional,adoptsaninappropriatewayofspeaking,andevenusesuncivilizedwords.Itcanbeseenthattheinterpreter'srationalandflexiblewayofgivingfullplaytohisroleinthiscommunication,thusavoidingthepossibledisputesbetweenthetwosidesandpromotingthecommunicationandcooperationbetweenthetwosides.3.2.1AdditionIntheprocessofbusinessnegotiation,interpreterssometimesuseadditionskillinordertofullyexpresstheinformationofbothpartiesinthenegotiation.Theadditionskillistoaddsomewords,sentencesorparagraphstoaddcompleteinformation,sothatthenegotiatingpartiescanmoreintuitivelyunderstand,soastobetterexpressthemainideaandcompletethetranslation.Forexample:除了s500外，我們公司還有g(shù)750系列。一個(gè)是高端商用筆記本，另一個(gè)是家用筆記本。Inadditiontothes500,ourcompanyalsohasg750series,theoneishigh-endcommercialnotebookandtheotherishomenotebook.High-endcommerciallaptopshaveenteredthemarketearlieranditisourmainproduct,whichisthemostcompetitive.Beforetheconversation,thetwosideshadalreadydiscussedsomeelectronicproducts.CompanyAisawell-knownbusinesscompanyandhasnoplanstobuyag750homecomputer.Therefore,inthisdialogue,theinterpreteronceagainemphasizedthes500serieshigh-endcommercialnotebookcomputersasthemainsalesproductofourcompany,andusedtheadditionskilltoexpressthecompetitivenessofthes500seriesnotebookcomputers,leadingthetopicbacktothemainproducts,soastostrengthenthepurchaseintentionofACompany,andpromotethecooperationbetweenthetwosides.3.2.2OmissionSincetimeisoftencriticaltobusinessnegotiationconferenceorganizers,continuouslyworkinginterpretersmustdothetranslationworkefficiently.Comparedwithaddictionskill,omissionistoomitsomewords,sentencesorparagraphstoexpressthenegotiator'smessagemorebrieflyandmorefluentlyandfortranslationpurposes.Inordertonegotiate,exchangeviewsandreachcooperationduringscheduledmeetings,interpreterssometimesuseomissionskill.Whenansweringspecificquestionsthatneedtobeaccurate,suchasaskingabouttheshippingdate.ForExample：筆記本電腦發(fā)貨是9月，讓我看看，第36到37周，這是9月的第一或第二周。Laptopdeliverydateis1toweek2ofSeptember.Interpretingisrequiredtobeimmediateandefficientastimeislimited.Omissionisacceptableforsomeredundantinformationininterpreting.Theinterpretershouldsummarizekeyinformationinaccordancewiththerule,coherenceandfidelity.Inthisdialogue,CompanyAaskedaboutthedeliverydate,theinterpretergaveaccurateandconciseanswers,andusedomittedskillstotranslateeffectiveinformationmoreefficiently.3.2.3ParaphraseBusinessactivityisnotthananegotiationofquantityandquality.Inordertomakethenegotiationgoonsmoothlyandsignthecontractassoonaspossible,bothsidesofthenegotiationoftenexpressideaswithcertaintendenciesandclearpurpose.Therefore,comparedwithliteraltranslation,translationisoftenusedincommercialtranslation.BecauseofthedifferencesbetweenChineseandEnglish,interpreterssometimesrelayedthesourcelanguage.Example:貴公司以其電子產(chǎn)品而聞名，希望將來會(huì)更進(jìn)一步進(jìn)行合作。Yourcompany'selectronicproductsarefamous,inthefuture,ourcompanywillcontinuetobuyadditionalordersinyourcompany,Ihopetohaveamoreappropriateprice,wecanhavemorecooperation.Inthisdialogue,theinterpreterusestheparaphrasetranslationmethodtodescribethenegotiator'swords,followthethemeoftheoriginalsentence,andcompletethetranslation.3.3RetreatStrategyTheretreatstrategyisastrategyinwhichwecannotmakeamaturedecisionimmediatelyandtrytotemporarilyterminatethediscussiononacertaintopicinordertoavoidconflict.Whenbothpartiesencountersomeproblemsthatcannotbesolvedimmediately,theycanbypassthisproblemanddiscussotherproblemsfirst,andmakecorrespondingguidancetosolvethisproblembysolvingotherproblems.Inordertoavoidconflictsandreducemisunderstanding,suspendthediscussionofanissueandterminatetheissuewitheuphemisticexcuses.Thecontinuationofthediscussionseemstoreducetheefficiencyofthenegotiationandlengthenthenegotiationtime,butitconformstotheprincipleofpoliteness,suchas:Couldwecomebacktothattopiclater?Usethistonetocontinuethenegotiations.3.3.1TheUseofFuzzyLanguageFuzzyrestrictionmeansthatthecentralideaofthewordexpressionisclear,whiletheboundaryoftheobjectreflectedbythewordsisuncertain.InbusinessEnglishnegotiation,theuseoffuzzylanguagecangentlycoveruptheintention,testthepsychologyoftheotherparty,reducetheresponsibilityoftheparty,andavoidtheembarrassmentcausedbylimitedauthorization.InbusinessEnglishnegotiation,thebiggestadvantageoftheuseoffuzzylanguageisthatitcanenhancetheflexibilityoflanguageexpression,avoidspeakingtooabsolutely,easeandadjusttheatmosphereofthescene,andleavearoomforbothsidestoease.Inaddition,fuzzylanguagecanimprovetheexpressionefficiencyoflanguage,makeefficientjudgmentandprocessingofcomplexthings,andtransmitenoughinformationwithlesscost.Ininternationalbusinessnegotiation,fuzzystrategyreferstotheexpressionofclearcentralideasintheprocessoftranslation,buttheobjectofexpressionisnotclearlydefined.Fuzzylanguageisusuallyusedontopicsthataresensitivetobothsides.Thevaguesentencesmakethetonecalmandappearverysincereinthefaceofthenegotiations.Inbusinessnegotiation,fuzzylanguagehasmanypositivefunctions,whichcanimprovetheefficiencyoftranslationandexpression,andisalsoeffectiveinthehandlingofevents.Usefuzzylanguagetoimproveflexibility,sothattheotherpartycanaccepttheirownopinionsemotionally,soastoachievetheexpectedpurposeofnegotiation.Intheinternationalbusinessnegotiationinterpretation,theuseofstrategyoftendeterminesthesuccessorfailuretoacertainextent.Thecorrectuseoffuzzylanguagetoimproveobjectivity,solveproblemsandavoidconflicts,andmaintaincommercialrelationsneedtodynamicallygraspthenegotiationtrend.Firstofall,weshouldfollowtheprincipleofmutualbenefit,andthenaccuratelygrasptheintentionoftheotherpartyaccordingtothedevelopmentprocessandtrendofthenegotiation,andadoptappropriatefuzzylanguagestrategiestoachievethegoalsofimprovingobjectivityandaccuracy,solvingproblems,avoidingconflictsandmaintainingcommercialrelations.Forexample,whenthenegotiatingpartiestalkaboutproductquality,vaguerestrictionsareusedtoexpressproductquality.Whendealingwithbargaining,usefuzzylanguagetosolvetheproblemandavoidunnecessarytroubleandconflict.Fuzzylanguagecanimprovetheobjectivityandaccuracyofthenegotiation,solveproblemsandavoidconflicts,andmaintainagoodbusinesscooperationrelationship.TheleverandeffectiveuseoffuzzylanguagerequiresnotonlyasolidEnglishlanguagefoundation,butalsoanin-depthunderstandingofdifferentculturalbackgrounds,andalwaysinsightintotheinfluenceofdifferentfactors,andaccuratelygraspthenegotiationtrend.Usingfuzzylanguagestrategyaccordingtolocalconditionsisthekeytoachievenegotiationsuccess.So-calledfuzzylanguagereferstothepeopleusedincommunicationsemanticsisnotclearwords,usuallyfuzzylanguagecanbringnegativeeffects,butintheprocessofbusinessnegotiationinterpretation,whetherwrittenlanguageordailyoralshouldrequireaccurateexpression,butinsomecasessomeoccasionsisunabletoexpressclearly,orforsomepurposedon'twanttosayclear,inthiscase,choosefuzzylanguage,fuzzylanguageapplicationisusuallyappliedininternationalbusinessnegotiations,oftenusedinthefollowingsituations.(1)Itisnotsuitabletodirectlyindicatethatintheprocessofsomebusinessnegotiations,somenegotiationsareaffectedbytheoccasions,andthenegotiatorsarenotconvenienttoanswersomequestions.Inordertoavoidtheadverseeffectsofdirectanswers,theinterpretersshouldadoptfuzzylanguage.Forexample:“Idon'tthinktheenduserwouldacceptyourprice.Wearenotplayinginthesameballparkatthisprice.”(2)cannotdirectlyindicatethatinternationalbusinessnegotiationsinvolvemanycontents,theproceduresarecomplex,andsomeproblemscannotbemadeinashorttimeorcannotbeanswered.Insuchascenario,interpreterswhousefuzzylanguagecancreatemoreopportunitiesandspacefornegotiations.Suchas:“Ifyourproductsaregoodinqualityandreasonableinprice,We'llplacealargeorderatonce.”Insummary,Inthecourseofthebusinessnegotiations,Dependingonthespecificcontextofthenegotiations,Grasptheinterpretationskillsindifferentoccasions,Themasteryofinterpretationskillsrequirestranslatorstocontinuouslylearnprofessionalskillsandaccumulatepracticalexperience,Businessnegotiationinterpretationskillswillcontinuetoaccumulatewithincreasingpractice,Undertheguidanceofthetheory,Promotethebetterdevelopmentofbusinessnegotiations.3.3.2TheUseofEuphemismIntheprocessofinternationalbusinessnegotiations,bothsideswillbefullyprepared.Inordertomaximizetheinterestsoftheparty,itisinevitablethattherewillbeconfrontationinthenegotiationprocess,andnegotiationdeadlockoccursfromtimetotime.Atthispoint,politeanddecentlanguagewillfullyshowtherespectandunderstandingofthecustomer,sothatbothsidesfeelthefriendlinessandsincerity.Thetactfulandgentlenatureofeuphemismmakesrequests,suggestionsorcriticismsinnegotiationsmoreacceptabletotheotherparty.So,theinterpreterintheprocessofinterpretationreasonableuseofeuphemism,notonlycanmaintaintheself-esteemofbothsides,alsocanalleviatecontradictionsandconflicts,eliminatemisunderstandingandfriction,soastoreducethestiffscene,makebothsidesinarelaxedandharmoniousatmospheretosolvetheproblemsintheprocessofnegotiations,soastocompletethenegotiations.Therefore,nowmoreandmorebusinessnegotiatorsrealizetheimportanceofusingeuphemism,andmostofthemconsciouslywinthegoodwillofcustomerswithwarm,friendlyandpolitewordsinthenegotiation,establishanhonestandstablebusinessrelationship,andfinallyachieveproductpromotionandmarketexpansion.InourdailyChinese,itisoftenpossibletodeliberatelyemphasizeacertainwordtocriticize,criticizeorevaluateacertainthing.Forexample,helooksnotverystrong,butveryhandsome.Here,