《世紀商務英語》課件-第七章

世紀商務英語綜合教程基礎篇ⅡLearningObjectivesInthisunit,youarerequiredto:knowaboutthebusinessconferencecultureandetiquette;knowaboutthebenefitsofattendingbusinessconferences;understandthetworeadingpassagesandmastertheimportantwordsandexpressionsinthem;developskillsinusingmodalverbs;learntodesignabusinesscard.BusinessMeetingsWarm-upListeningandSpeakingIn-depthReadingFurtherReadingUnit7PracticalWritingReal-LifePractice1–2–5–6-74–8-103-91.Informalbusinessactivities,menshouldwear_________________________________.2.Whenreceivingguests,hostsshould________________________________________.3.Whenexchangingbusinesscards,boththecardholderandthereceivershould__________________________________________________________.4.Whenyouintroducepeopletoeachother,____________________________________shouldbeintroducedfirstto________________________________________.businesssuitsinbeige,brownordarkblue.extendhandsfirsttowelcomethem.giveorreceiveacardwithtwohands.theonewithlowerpositiontheonewithhigherposition.ScriptInthemorning4people.Mr.White,Anna,Jack,PeterThestatusquooftheprojectTheindustryshortageforsomeoftheequipmentPurchasingtheequipmentBackSeveralPeople:Goodmorning,Mr.White.Mr.White:Morning,everyone.Thanksforcomingtothisurgentmeeting.IjusthadameetingwiththeVicePresidentyesterday,andhewantstostartthisprojectassoonaspossible.Nowthatthestrategyhasbeendecided,Iwanttoknowwherewestand.Let’sstartwithyou,Anna.Anna:Yes,Mr.White.Ourfinalanalysisoftheresearchmaterialindicateswewererightontrackwithourpreliminaryestimates.Ihavethereportrighthere.Mr.White:Allright.Howaboutyou,Jack?Jack:I’vecontactedsuppliersabouttheequipmentwe’llhavetopurchase.There’llbenoproblemwithgettingitdeliveredassoonaswe’rereadytostart.Here’stheitemizedpricelist.Mr.White:That’sgood,Jack.Iwasalittleworriedabouttheindustryshortageforsomeoftheequipment.OK,itlookslikeeverything’sset.Whowillmanagetheproject,Peter?Peter:Lucy.She’sbeennotified,andshe’salreadydelegatedresponsibilityforthemajortasks.Mr.White:Great!I’lltalktoMarketingandhavethemprepareforsellingourproduct.Peter,talktoQualityControlandgettheminvolved.That’sit,then.Let’sdoit!

Ladiesandgentlemen,pleasefeelfreeto(1)

___________ifyouhaveanyquestions.Now,wouldyouplease(2)

_______________________tothescreen?

Overthepast3years,ourbusinessinEuropehasgrownbyleapsandbounds.20%ofourrevenuenowcomesfromthere,(3)_______________9%just3yearsago.You’llnoticefromthistrendchartthatthevolumeofbusinessinthismarketisprojectedtoincreaseby60%overthenext5years.Basedon(4)

_________________,wewouldnormallypickup40%ofthismarket.However,someofourEuropeanclientsarealreadycomplainingabout(5)____________________,butbecauseofourrelianceonforeign(6)

____________________,itisdifficulttodealwiththem.Ifwedon’tcorrectthissituation,westandtolosesomeexistingcustomers,andthelossofreputationcouldhurtusinacquiringnewones.Therefore,Iproposethatweimmediatelysetinmotionthecreationof3European(7)

_________________,inLondon,ParisandBerlin.Wecouldhavethem(8)

__________within6months,andbeinamuchbetterpositiontodealdirectlywithourcustomers.

Ladiesandgentlemen,ifwedon’tactonthisrightaway,I’mafraidwe’regoingtolosesome(9)

__________.OurmaincompetitorsalreadyhavetheirownEuropeandistributioncenters,andsomeofourcustomersmaybegravitatedtothemifwedon’t(10)

_______quickly.

Thankyou!Scriptinterruptdirectyourattentioncomparedtopastperformancesdeliverytimesdistributionfirmsdistributioncentersoperatedmarketshareact

Ladiesandgentlemen,pleasefeelfreetointerruptifyouhaveanyquestions.Now,wouldyoupleasedirectyourattentiontothescreen?

Overthepast3years,ourbusinessinEuropehasgrownbyleapsandbounds.20%ofourrevenuenowcomesfromthere,comparedto9%just3yearsago.You’llnoticefromthistrendchartthatthevolumeofbusinessinthismarketisprojectedtoincreaseby60%overthenext5years.Basedonpastperformances,wewouldnormallypickup40%ofthismarket.However,someofourEuropeanclientsarealreadycomplainingaboutdeliverytimes,butbecauseofourrelianceonforeigndistributionfirms,itisdifficulttodealwiththem.Ifwedon’tcorrectthissituation,westandtolosesomeexistingcustomers,andthelossofreputationcouldhurtusinacquiringnewones.Therefore,Iproposethatweimmediatelysetinmotionthecreationof3Europeandistributioncenters,inLondon,ParisandBerlin.Wecouldhavethemoperatedwithin6months,andbeinamuchbetterpositiontodealdirectlywithourcustomers.

Ladiesandgentlemen,ifwedon’tactonthisrightaway,I’mafraidwe’regoingtolosesomemarketshare.OurmaincompetitorsalreadyhavetheirownEuropeandistributioncenters,andsomeofourcustomersmaybegravitatedtothemifwedon’tactquickly.

Thankyou!BackScriptClubMeetingAgendaDate/Time:(1)

_________________________________________Location:TaylorO’Connor’shouse,at345SullivanDrive,Hamden,(2)

___________________________Attendees:LoganSmith,MeganMark,GabyMoore,SusanJohnson,TaylorO’Connor,KendallCarrollOBJECTIVE(3)___________________________________.Thisweek,it’sTheWednesdayLetters.Assignaleadertoaskdiscussionquestionsandhavelengthydiscussion.SCHEDULE19:00-19:15:Welcome;appetizersandcocktailsserved–SaraJane19:15-19:30:(4)__________________________________–GabyMoore19:30-20:20:Discussionofthebook–GabyMoore20:20-20:30:Introductionofthenextbook,FinalAppeal–KendallCarroll20:30-21:00:(5)_______________________________–SaraJaneROLES/RESPONSIBILITIESFoodset-up:TaylorO’ConnorDiscussionquestions:GabyMooreDessert:MeganMarkThursday,February28,7p.m.to9p.m.CT06518Weeklydiscussionofclub’sbookgiveanoverviewofbookDessertandwrap-up(M:Megan;S:Sara)M:Sara,couldyouhelpmeplanthemeeting?Idon’thavemuchexperienceplanningmeetingandIknowyouareanexpertatit.So…S:Whenwillthemeetingbeheld,Megan?M:Well,itwillbeonThursday,February28,from7pmto9pm.S:Thursday,hmm.Whatkindofmeetingisit?M:Wearegoingtoholdameetingwithourclubmemberstohaveourweeklydiscussionofabook.S:Well,whichbookwillwediscussthisweek?M:ItisTheWednesdayLetters.S:Soundsinteresting.OK.Thefirstthingweneedtodoistodraftanagendaforthemeetingandthengivethecopiesofittoeveryattendee.M:Noproblem.Ihavealistofallthepeoplerighthere.S:Ok.Butweshouldletthemknowassoonaspossible.Anddon’tforgettoaskthemiftheyaregoingtoneedanythingspecialforthemeeting,likethecopiesofthebook.Andwhereareyougoingtoholdthemeeting?M:IthinkweshoulduseTaylorO’Connor’shouse,at345SullivanDrive,Hamden,CT06518.S:Goodidea.Isourleadergoingtothemeeting?M:Sure.S:Ok.Let’swritetheagenda.Thefirstthingontheagendashouldbetowelcometheattendeesandserveappetizersandcocktails.M:Yes.Itwilltakeabout15minutes.Thenwediscussthebook.S:Ithinkweshouldgiveanoverviewofthebookbeforewediscuss,soitwillbeagoodwarm-upfordiscussion.M:That’sagoodidea.Afterthatweshouldleaveenoughtimefordiscussion.Oh.Iforgetwewillalsointroducethenextbook.S:Whatisthenextbook?M:FinalAppeal.Wewilldiscussitnexttime.S:Great.Afterthediscussion,wewillleavetenminutesforintroducingthenewbook.Oh,ifthemeetingisoverquicklythanexpected,youshouldgivetheattendeessometimefordessertandwrap-up.Halfanhour,isitok?M:Yes,halfanhourisenough.Hey,thisagendalooksgoodandIwillgotomakecopiesforeveryone.S:Ok.Don’tforgettomakesomeextracopiesforthenewmembersandanyonewhoforgetstobringtheirs.M:Iknow.Thanksforallyourhelp.BackReadthepassageaboutabusinessmeetingandanswerthefollowingquestions.1.Whatisthepurposeofbusinessmeetingetiquette?2.Doesbusinessmeetingetiquettedifferalotindifferentcountries?3.Givesomeexamplesofformalbusinessmeetings.4.Whatistheusualorderofpresentationsinabusinessmeeting?5.Whatisthecoreofbusinessmeetingetiquette?MyFirstBusinessMeetinginJapan

Beforearriving,Ireaduponallthedosanddon’tsofconductingbusinessinJapan.AtmyfirstbusinessmeetingIproceededtoforgetthemall.

Iarrivedwithmycolleagueataclient’sofficeandasmyJapaneseisverylimited,Ilethertake

the

lead.BowingcomesnaturallytoeveryoneandyoushouldusuallybowandwaitforyourJapanesecounterpart

toinitiateahandshake—Ibowedandofferedahandshakeatthesametimeofcourse.

IntheUKitisverynormaltoaskafewicebreakingquestionsatthebeginningofameeting,butthismaycomeacrossasrudeorabrasivehere.AsIspeakverylittleJapanese,Istayedquiet.Iwassurprisedathowquicklytheygotdowntobusinessandhowseriouseveryonelooked—notasmileinsight!

Businesscardsarealmostanextensionofpeople’sidentityhere.Ihadpractisedexchangingbusinesscardsbackattheoffice,soIwasprettyconfidentaboutthispart:

Step1:Acceptandofferthecardwithbothhands.

Step2:PresenttheJapaneseprintedsidefacingtheperson.

Step3:Readthecardandthenplaceitintoacardholder.Don’tputitdirectlyintoyourpocket.

Step4:Whenseated,placeitonthetablefor

the

duration

ofthemeetingandthenplaceitintoacardholder.

Seemsfairlysimple,right?However,IforgottopractisewhatIshoulddowhenIhave6peoplelininguptoexchangebusinesscards.Afterthefirsttwo,Iwasamess.AsIcan’treadJapanese,Iforgottobrieflyreadthecardbeforeplacingitintothecardholder.IthenplacedoneofthecardsdirectlyintomyshirtpocketsoIcouldtakemoreoutofthecardholder.Afterhavingacceptedallthecards,Icouldfinallybreatheasighofrelief.

Assoonasthebusinesscardsweregivenout,Igrabbedmyseatandsatdown,forgettingtowaitfortheinstructiontositdown.AssoonasIrealizednooneelsehadsatdown,Ipopped

rightupagainhopingthatnoonenoticed.Oncethemostseniorpersontooktheirseat,everyonefollowed.Eachperson’sseatingpositionisdeterminedbytheirstatus.

IwouldsayIsurvivedmyfirstJapanesebusinessmeetingwithonlysomeminormishaps.Keeping

an

eye

onthesmalldetailsandbeingpoliteatalltimesgoesalongwayhere.Displayingthatyouhavedoneyourhomeworkinregardtotheculturedemonstrates

yoursensibility

andflexibility,whichisverymuchappreciated.TheJapanesearegenerallyveryforgivingtoforeigners,soIaskedmycolleaguetoapologizeonmybehalfattheendofthemeeting.IpromisedtoknowafewmorewordsofJapaneseatthenextmeetingandtheypromisedtolearnafewmoreEnglishwordsinreturn.IamlookingforwardtomynextmeetingwhereIamdeterminedtonailthebusinesscardexchange.Part1Decidewhetherthefollowingstatementsaretrueorfalse.WriteTfortrueandFforfalse.FTTFTPart2Readthepassageagainandfilloutthetablebelow.Findthedetailsaboutthefollowingfivepointsandtrytosummarizethemainideaofthepassage.MyFirstBusinessMeetinginJapanGreetingcultureDifferenceinstartingameetingBusinesscardexchangecultureSeatingcultureLessonslearnedfromthemeetingBowandwaitforyourJapanesecounterparttoinitiateahandshake.Itisregardedasrudetoaskafewicebreakingquestionsatthebeginningofameeting;getdowntobusinessquickly.Readbusinesscardsafterreceivingandputthemonthetable.waitfortheinstructiontositdownandafterthemostseniorpersontakehis/herseat，everyonefollows;seatingpositionisdeterminedbytheirstatus.Keepaneyeonthesmalldetailsandbepoliteatalltimes;doyourhomeworkinregardstotheculturebeforehand;learnsomeJapanese.Part1Matchthewordsontheleftwiththedefinitionsontheright.Part2Completethefollowingsentenceswiththewordsorphrasesgiveninthebox.Changetheformwherenecessary.

(1)Language___________________istheabilitytobesensitizedtolanguage.

(2)You’dbetterstayathisdepartment.Firstly,youcan___________________

himandsecondly,youcanlearnsomethingfromhim.

(3)Ifwe___________________inthis,othersmayfollow.

(4)Womenareonlyaskingtobegivenequal___________________

withmen.

(5)He___________________

lowtotheassembledcrowd.sensibilitykeepaneyeontaketheleadtaketheleadbowedTranslatethefollowingsentencesintoChinese.

(1)Beforearriving,Ireaduponallthedosanddon’tsofconductingbusinessinJapan.

_______________________________________________________________________________________________

(2)IntheUKitisverynormaltoaskafewicebreakingquestionsatthebeginningofameeting,butthismaycomeacrossasrudeorabrasivehere.

_______________________________________________________________________________________________

(3)However,IforgottopractisewhatIshoulddowhenIhave6peoplelininguptoexchangebusinesscards.

_______________________________________________________________________________________________

(4)AssoonasIrealizednooneelsehadsatdown,Ipoppedrightupagainhopingthatnoonenoticed.

_______________________________________________________________________________________________

(5)IamlookingforwardtomynextmeetingwhereIamdeterminedtonailthebusinesscardexchange.

_______________________________________________________________________________________________動身之前，我研讀了所有關于在日本進行商務活動的注意事項。在英國，會議之前問幾個活躍氣氛的問題是很常見的，但是在這里卻被視為不禮貌的行為。然而，我忘記練習當有6個人排隊等著交換名片的時候我該怎樣做。意識到其他人沒人就座，我立刻又從椅子上跳起來并希望沒有人注意到我。期待下次的會議，到時我一定避免在交換名片時再出錯。情態(tài)動詞(ModalVerbs)在英語中，情態(tài)動詞數量不多，但用途廣泛。情態(tài)動詞主要有can(could)，may(might)，must，haveto，shall，should，will(would)，dare(dared)，need(needed)，oughtto等。使用時，情態(tài)動詞有以下特點：

1.無人稱和數的變化；

2.本身有一定的詞義，表示說話人的情緒、態(tài)度或語氣，但不能單獨作謂語，只能和其后面的動詞原形構成謂語；

3.是動詞，但不同于行為動詞。行為動詞是表示動作的動詞（如寫、讀、跑），而情態(tài)動詞表達的是想法、語氣和感情。下面我們一起來學習情態(tài)動詞的具體用法，如下面的表格所示。Choosethebestanswertocompleteeachofthefollowingsentences.

(1)Ihavelostoneofmygloves.I_______itsomewhere.

A.mustdrop

B.musthavedropped

C.mustbedropping

D.musthavebeendropped

(2)Oh,I’mnotfeelingwellinthestomach.I_____somuchfriedchickenjustnow.

A.shouldn’teat

B.mustn’thaveeaten

C.shouldn’thaveeaten

D.mustn’teat

(3)“Theinterest______bedividedintofiveparts,accordingtotheagreementmadebybothsides,”declaredthejudge.

A.may

B.should

C.must

D.shall

(4)Lucydoesn’tmindlendingyouherdictionary.

—She______.I’vealreadyborrowedone.

A.can’t

B.mustn’t

C.needn’t

D.shouldn’t

(5)Whenhewasthere,he___gotothatcoffeeshopatthecornerafterworkeveryday.

A.would

B.should

C.hadbetter

D.mightAfterlearningthepassage,youmayhavegotmoreideasaboutbusinessmeetingcultureinJapan.WorkinpairsanddiscussthedifferencesandsimilaritiesofbusinessmeetingculturebetweenChinaandJapan.DifferencesandSimilaritiesofBusinessMeetingCultureBetweenChinaandJapanDifferencesSimilaritiesChinesenodheadswhenmeeting,butJapanesebow.BothChineseandJapaneseshakehands.ChinesehavesomesmalltalkswhileJapanesestartbusinessdirectly.Wearformally.ChineseputbusinesscardsinpocketwhileJapanesehavealookatthecardbeforeputback.Seatingorderisdeterminedbythestatus.-------------------Don’tinterruptwhilesomeoneismakingapresentation.BeingThereIsEverything

Youdon’tbuildabondwithoutbeingpresent.—JamesEarlJones

In2014,Iwasfortunatetobeselectedtoattendtheactivation

spaceatTEDxSouthbankafterapplyingtobea“changemaker”alongwithhundredsofothersfromawidevarietyofbackgrounds.

Withintheactivationspace,attendeestouched,shookhandsandinteractedwitheachother,smelledandtastedMerloespressobrewed

on

site.Intheauditorium,speakersanddelegatessmiled,laughed,cried,sang,andinteracted.Eyecontactandrawhumanemotionelevatedthetalksabovemerewords,volume,tone,andgestures.

Inshort,beingtherewasanirreplaceableexperience.

Thankstoagreatbunchofsponsors,TEDxSouthbankdidnotcostafortunetoattendbutitdidrequireaninvestmentoftime.Thissmallinvestmentalongwithacommitmenttomakepositivechangesopened

upaworldofentertainment,learning,valuablenetworking,andadayoffocus.Inthisageofmultipledevicesandcompetitionforone’stime,energy,andattention,truefocusisbecominga“l(fā)ostart”.

Eachyear,Ipurchaseadditionalleavewiththeexpresspurposeofhavingtimeavailabletoattendconferencesrelevanttomywork.It’snotacoincidencethattheconferencesIattendareoftenoverseas.Gettingawaytoanothercountryorstatekeepsyouawayfromtheday-to-dayhappeningsofworkandfamily,andonlyservestoincreasefocusuponextractingmaximumvaluefromconferences.Attendingconferencesoverseasbringsnewperspectives,opensupnewconnections,andaddsvaluetorelationshipswhensharinguniquecontentwithclientsandcolleaguesbackhome.

Ofcourse,attendingaconferenceanywhereshoulddeliveranexperiencethatwillalwaystrump

anonlineone,butonlinecontentobviouslyhasaroletoplay.Wehave,however,gotusedtogettingonlinecontentforfreewhileattendingconferencesdoesrequirearealinvestmentintravel,accommodation,andregistrationfees.ThemostcommonquestionI’maskediswhethermyemployerispayingformetoattendconferencesand,moreoftenthannot,myansweris“nope”.

Weallinvestinourcareersindifferentways,throughstudy,subscriptions,etc..Doyourselfafavourandconsiderinvestinginaconferenceexperiencethatanonlineonewillneverquitereplicate.Meet,interact,engage,andhaveadrinkwiththosewhoshareyourdesiretolearnandgrow.Besuretohityouremployerupforsomesupportwithtimeofforacontributiontocosts,butdon’tholdbackwaitingforafullypaidjunkettoland

in

your

lap.Solookforopportunitiestosubmitanextractandgetyourselfonaconferenceagendafortheultimateget-out-of-your-comfort-zonelearningexperienceandacomplimentaryconferencepass.

Finally,whoeverpays,rememberthatwhilebeingthere(ataconference)deliversarealexperienceandcanbeagreatleveragepointforyourcareer,beingthereforyourfamilyismoreimportant.So,makesureyougettherealboss(es)athometoapproveyourleavebeforeyoubookaconferenceandensurethatyoupick

upsome“trinkets”tobringbackforyoursignificantothers.Readthepassageagainandfilloutthefollowingtable.AdvantagesandDisadvantagesofAttendingConferencesAdvantagesAttendingconferencesoverseaskeepsyouawayfrom(1)__________________________ofworkandfamilyandincreasesyourfocuson(2)____________________________________________.Attendingconferencesoverseasbrings(3)__________________,(4)__________________________,and(5)______________________________.Comparedwithonlinemeetings,attendingaconferenceanywhereshould(6)____________________________andcan(7)___________________________foryourcareer.Atthemeeting,youcan(8)____________________________________________________whoshareyourdesiretolearnandgrow.DisadvantagesAttendingconferencesrequires(9)________________________________________________________.theday-to-dayhappeningsextractingmaximumvaluefromconferencesnewperspectivesopensupnewconnectionsaddsvaluetorelationshipsdeliverabetterexperiencebeagreatleveragepointmeet,interact,engage,andhaveadrinkwiththosearealinvestmentintravel,accommodation,andregistrationfees(1)Theyhopeto_____________________

theprogramforGhana’scentralandwesterncoastline.(2)Googleoffersfreesnacksandchefsprepare_______________________

lunchanddinner.(3)Whata(an)

_______________________

!MyimmediatebossisthemanIknockeddowninthestreet.(4)Theschoolhasattemptedtobringamulticultural_______________________

toitscurriculum.(5)Hesoughtto______________________themaximumpoliticaladvantagefromthecutininterestrates.replicateCompletethefollowingsentenceswiththewordsgiveninthebox.Changetheformwherenecessary.complimentarycoincidenceperspectiveextractTranslatethefollowingsentencesintoEnglishwiththehelpoftheexpressionsinbrackets.

(1)該用戶界面將顯示出來，以便用戶能夠與每個任務交互。(interactwith)_______________________________________________________________________________________________

(2)對于想要直接參股海外公司的投資者們來說，新的機遇大門正向他們打開。(openup)_____________________