【家電報(bào)告】2023年11月中國(guó)廚余垃圾處理器市場(chǎng)總結(jié)報(bào)告

2023年11月中國(guó)廚余垃圾處理器市場(chǎng)總結(jié)奧維云網(wǎng)（AVC）呈送2023年12月市場(chǎng)整體：1-11月行業(yè)整體零售額7.6億元，同比下降26.5%2019-2023M1-10廚余垃圾處理器全渠道零售額規(guī)模零售額（億元）同比增長(zhǎng)20.018.016.014.012.010.08.0110.2%14.216.513.811.07.615.7%6.0-15.9%4.0-20.4%-26.5%2.00.02019年2020年2021年2022年2023M1-11數(shù)據(jù)來(lái)源：奧維云網(wǎng)（AVC）推總數(shù)據(jù)

-2-品牌競(jìng)爭(zhēng)格局：品牌集中度略有下降，線上CR5集中度達(dá)71.2%2022-2023M1-11廚余垃圾處理器線上市場(chǎng)TOP10品牌份額表現(xiàn)2022-2023M1-11廚余垃圾處理器線下KA市場(chǎng)TOP品牌份額表現(xiàn)23M1-1110.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%22M1-1123M1-1122M1-110.0%5.0%0.0%10.0%20.0%30.0%40.0%50.0%60.0%38.0%貝克巴斯愛(ài)適易海爾36.5%貝克巴斯卡薩帝愛(ài)適易唯斯特姆小祤11.1%9.5%22.9%19.2%6.3%唯斯特姆復(fù)旦申花余庫(kù)6.8%6.3%5.8%4.7%2.8%歐琳5.0%3.7%1.9%1.2%勒科斯德汰斯霍尼韋爾歐琳1.5%0.7%0.7%0.6%海爾西屋大胃王美的-3-數(shù)據(jù)來(lái)源：奧維云網(wǎng)（AVC）線上/線下監(jiān)測(cè)數(shù)據(jù)結(jié)構(gòu)表現(xiàn)-價(jià)格段：線上中端、線下高端價(jià)格段環(huán)比增長(zhǎng)明顯近一年分月線上市場(chǎng)分價(jià)格段零售額份額變化近一年分月線下KA市場(chǎng)分價(jià)格段零售額份額變化a.1000-b.1000-1499g.3500-3999c.1500-1999h.4000-4999d.2000-2499i.5000-5999e.2500-2999j.6000+a.1000-b.1000-1499g.3500-3999c.1500-1999h.4000-4999d.2000-2499i.5000-5999e.2500-2999j.6000+f.3000-3499f.3000-34991%8%1%3%5%5%11%6%7%7%1%8%8%9%1%1%2%6%7%7%3%0%9%12%7%5%7%7%8%4%8%10%9%19%8%11%16%

13%5%8%8%14%7%11%12%16%18%4%10%9%6%15%8%10%0%15%23%9%12%11%

10%7%10%26%11%11%11%14%20%17%12%18%13%5%10%15%3%10%5%13%3%13%15%13%14%12%16%4%16%

16%31%8%19%11%12%23%11%23%6%5%14%15%20%28%10%15%36%11%24%15%20%20%16%

19%23%20%15%16%

16%

18%

23%17%16%19%20%25%14%14%26%33%40%27%31%

26%26%26%23%

19%11%

14%15%28%

28%27%21%27%17%8%16%9%9%6%

12%10%4%10%8%7%9%8%7%5%15%6%9%6%5%7%10%5%5%6%9%5%8%5%8%5%8%5%13%2%8%4%2%10%5%4%10%6%6%5%22.12

23.01

23.02

23.03

23.04

23.05

23.06

23.07

23.08

23.09

23.10

23.1122.12

23.01

23.02

23.03

23.04

23.05

23.06

23.07

23.08

23.09

23.1

23.11數(shù)據(jù)來(lái)源：奧維云網(wǎng)（AVC）線上/線下監(jiān)測(cè)數(shù)據(jù)

-4-結(jié)構(gòu)表現(xiàn)-容量：線上1.1L、線下1.2L需求進(jìn)一步擴(kuò)大近一年分月線上市場(chǎng)分容積零售額份額變化近一年分月線下KA市場(chǎng)分容積零售額份額變化1L1.1L1.2L1.3L1.4L1.5L1.8L其他1L1.1L1.2L1.3L1.4L1.5L1.8L其他10%11%

10%12%12%

12%12%

11%14%14%14%14%4%6%1%5%1%5%3%6%3%2%15%11%14%5%4%3%8%19%6%6%4%5%4%7%6%7%18%15%22%5%17%12%5%9%5%11%

16%10%4%12%7%11%5%15%11%4%11%5%16%

8%3%7%43%

41%36%9%42%43%13%13%3%40%46%12%13%36%12%4%19%2%34%47%

39%47%13%2%33%9%13%3%7%14%16%

8%9%10%10%10%46%30%12%13%

12%

12%12%

14%

12%10%10%29%

37%9%37%8%34%28%

27%

39%31%8%7%10%5%

27%13%3%12%6%11%4%12%8%9%5%9%4%12%10%11%13%2%3%10%

11%6%5%2%12%6%5%13%10%13%

12%9%6%8%11%6%10%10%

9%

10%

10%

10%

9%22.12

23.01

23.02

23.03

23.04

23.05

23.06

23.07

23.08

23.09

23.1

23.1122.12

23.01

23.02

23.03

23.04

23.05

23.06

23.07

23.08

23.09

23.1

23.11數(shù)據(jù)來(lái)源：奧維云網(wǎng)（AVC）線上/線下監(jiān)測(cè)數(shù)據(jù)

-5-結(jié)構(gòu)表現(xiàn)-功能/開(kāi)關(guān)類型：直流電機(jī)、無(wú)線開(kāi)關(guān)份額進(jìn)一步擴(kuò)張線上市場(chǎng)零售額份額變化線下市場(chǎng)類型零售額份額變化交流電機(jī)直流電機(jī)交流電機(jī)直流電機(jī)14.0%18.3%23.2%11.3%電機(jī)類型開(kāi)關(guān)類型76.8%81.7%88.7%86.0%空氣開(kāi)關(guān)無(wú)線開(kāi)關(guān)空氣開(kāi)關(guān)無(wú)線開(kāi)關(guān)15.7%15.3%27.9%33.5%66.5%72.1%84.7%84.3%注：內(nèi)環(huán)為22M1-11，外環(huán)為23M1-11數(shù)據(jù)來(lái)源：奧維云網(wǎng)（AVC）線上/線下監(jiān)測(cè)數(shù)據(jù)

-6-暢銷榜TOP10機(jī)型2023M1-11線上市場(chǎng)零售額暢銷榜TOP10產(chǎn)品品牌機(jī)型E60EVOE100E70電機(jī)類型直流電機(jī)交流電機(jī)直流電機(jī)直流電機(jī)-開(kāi)關(guān)類型無(wú)線開(kāi)關(guān)空氣開(kāi)關(guān)無(wú)線開(kāi)關(guān)無(wú)線開(kāi)關(guān)無(wú)線開(kāi)關(guān)無(wú)線開(kāi)關(guān)無(wú)線開(kāi)關(guān)無(wú)線開(kāi)關(guān)無(wú)線開(kāi)關(guān)無(wú)線開(kāi)關(guān)研磨等級(jí)其他容積（L）1.4均價(jià)（元）1683額市占6.59%6.38%6.24%5.58%5.49%3.66%3.41%3.16%3.07%2.66%排名1貝克巴斯愛(ài)適易二級(jí)研磨四級(jí)研磨四級(jí)研磨其他138852貝克巴斯貝克巴斯復(fù)旦申花德汰斯1.421.422473EMAXF1S26754031135DTS-800E60直流電機(jī)直流電機(jī)直流電機(jī)直流電機(jī)直流電機(jī)其他1.451.415756貝克巴斯唯斯特姆四級(jí)研磨其他17027D5001.421128貝克巴斯勒科斯S680PLUSF500四級(jí)研磨其他1.43156911-11線下市場(chǎng)零售額暢銷榜TOP10產(chǎn)品品牌機(jī)型CLD550-A1CLD800-B1E200電機(jī)類型直流電機(jī)直流電機(jī)交流電機(jī)直流電機(jī)直流電機(jī)直流電機(jī)交流電機(jī)交流電機(jī)交流電機(jī)直流電機(jī)開(kāi)關(guān)類型無(wú)線開(kāi)關(guān)無(wú)線開(kāi)關(guān)空氣開(kāi)關(guān)無(wú)線開(kāi)關(guān)無(wú)線開(kāi)關(guān)無(wú)線開(kāi)關(guān)空氣開(kāi)關(guān)空氣開(kāi)關(guān)空氣開(kāi)關(guān)無(wú)線開(kāi)關(guān)研磨等級(jí)四級(jí)研磨四級(jí)研磨三級(jí)研磨四級(jí)研磨四級(jí)研磨其他容積（L）1.21.21.11.81.50均價(jià)（元）2652額市占7.95%7.88%7.18%7.05%4.44%4.39%3.12%3.07%3.05%2.99%排名1卡薩帝卡薩帝44822愛(ài)適易56013貝克巴斯貝克巴斯貝克巴斯愛(ài)適易F326964R-6531385F3PLUSE30031336三級(jí)研磨一級(jí)研磨二級(jí)研磨四級(jí)研磨1.20.98167417愛(ài)適易M6633168愛(ài)適易E15050169貝克巴斯R-851.8309810數(shù)據(jù)來(lái)源：奧維云網(wǎng)（AVC）線上/線下監(jiān)測(cè)數(shù)據(jù)

-7-歡迎試用奧