無(wú)線增值公司推廣方案

CompanyIntroduction公司介紹1CompanyOverview公司概況21CommunicationsenablescompaniestodistributecontentandadvertisingtoChinesemobilephoneusers21Communications為客戶提供面向中國(guó)手機(jī)用戶的增值服務(wù)內(nèi)容銷(xiāo)售和移動(dòng)營(yíng)銷(xiāo)服務(wù)。2CompanyOverview公司概況ServiceLines–服務(wù)領(lǐng)域 ContentDistribution–增值服務(wù)內(nèi)容開(kāi)發(fā)和銷(xiāo)售 MobileMarketing–移動(dòng)營(yíng)銷(xiāo)Founded–成立時(shí)間 2001Offices–辦公地點(diǎn) Shanghai–上海,Beijing–北京OfficialServiceProvider- 合作運(yùn)營(yíng)商

3UnmatchedExperience超越的經(jīng)驗(yàn)Brands–品牌Operators–運(yùn)營(yíng)商Media–媒體4OurClientsSpantheGlobe我們的客戶遍布全球.Helsinki.Singapore.HongKong.Taipei...GuangzhouBeijing.Shanghai.SanFrancisco.TorontoMalaysiaLondonMilan.5MobileMarketingOverview移動(dòng)營(yíng)銷(xiāo)總覽MobilePromotion無(wú)線商業(yè)推廣CustomerAcquisitionPortalAds/門(mén)戶站點(diǎn)廣告

PublisherAds/商業(yè)站點(diǎn)廣告MobileSearch/手機(jī)搜索MobileSiteDevelopment

WAP

站點(diǎn)開(kāi)發(fā)MobileCRM

目標(biāo)客戶管理BrandedContent品牌內(nèi)容Music–音樂(lè)Sports–體育Movies–電影Games–游戲YourCustomersWirelessDelivery用戶的獲取目標(biāo)用戶內(nèi)容發(fā)送6MobileMarketing移動(dòng)營(yíng)銷(xiāo)21Communicationsisthefirstcompany tocreateamobileadnetwork

andmanagementplatform

bringingmarketersandconsumerstogetherona

newmediachannel21Communications是第一家創(chuàng)立移動(dòng)營(yíng)銷(xiāo)和管理平臺(tái)的公司，她成功地將市場(chǎng)推廣和消費(fèi)者整合在一起，形成了一個(gè)新的媒體。

721Studio-theMobileMediaExperts

移動(dòng)媒體專家At21Communicationswe:我們提供：Create&localizecontentformobiledelivery原創(chuàng)和本地化的增值服務(wù)內(nèi)容Manageend-to-endmobileCRMprograms 端到端的移動(dòng)CRM項(xiàng)目Helpclientsgetnoticedwithnewadformats 用全新和有效的廣告模式幫助客戶提高關(guān)注度8CaseStudy:2006WinterOlympics實(shí)例：2006年冬奧會(huì)Figureskatingmobileportal(GEsponsored)花樣滑冰移動(dòng)門(mén)戶（GE贊助）Olympicimages,video,Javagames 奧運(yùn)會(huì)圖片、錄像、K-Java游戲Carrieron-deck(Monternet)advertising

移動(dòng)夢(mèng)網(wǎng)廣告Contentmanagement&CRMplatform內(nèi)容管理和CRM平臺(tái)Cross-carrierconnectivity&billing

跨運(yùn)營(yíng)商的連接和計(jì)費(fèi)200,000+visitorsinfirstmonth

第一個(gè)月就有超過(guò)20萬(wàn)次下載9MobileContentDistribution增值服務(wù)內(nèi)容銷(xiāo)售BRANDS/CONTENTOWNERS–代理品牌21COMMUNICATIONSSALESCHANNELS–銷(xiāo)售渠道

ContentProductionLocalization,Productization

MarketingBilling,MonitoringContentProvisionRevenueSharingOperatorsHandsetsSPsTV,Radio,PrintConsumerBrands500MillionChineseMobileSubscribers5億移動(dòng)用戶31Provinces31個(gè)省市EntertainmentGamesMovies Sports Music Financial10MobileContentProduction增值服務(wù)內(nèi)容開(kāi)發(fā)Music–音樂(lè)PolyphonicTrueTonesMP3RingbacksImages

–圖像ScreensaversWallpapersPostcardsIconsFlashGames

–游戲Java,BREWSMSMultiplayerVoice

–語(yǔ)音IVRJokesNewsAlertsVideo

–視頻HighlightsStreamingClipsProgramsCommunity

–社區(qū)ChatBlogsDatingApplications

–應(yīng)用GamesScreensaversJavaClientsFullRangeofMobileContent增值服務(wù)內(nèi)容領(lǐng)域11ChinaWirelessValue-AddedServicesMarket中國(guó)移動(dòng)增值服務(wù)市場(chǎng)US$mln.20052008SMS408.945%425.424%IVR159.517%281.616%PRBT56.66%184.311%MMS101.211%311.018%WAP166.518%381.022%Games23.73%159.79%Total:916.4100%1,743.1100%Source:DeutscheBank2005estimates1BillionUS$WVASMarketinChina–10億美元的移動(dòng)增值服務(wù)市場(chǎng)

}WAP,MMS,PRBT,gamesgaininginpopularityWAP、彩信、鈴聲、游戲已經(jīng)逐漸普及ChinaMobile&Unicomdominatemarket中國(guó)移動(dòng)和聯(lián)通占據(jù)大部分市場(chǎng)份額

Source:MIIApproachingaHalfBillionMobileUsers移動(dòng)用戶達(dá)5億12CaseStudy:ElectronicArts(EA)實(shí)例：美國(guó)藝電Leadingmobileportalforgamers,over40,000activemembers

領(lǐng)先的游戲者移動(dòng)門(mén)戶：超過(guò)4萬(wàn)的活躍用戶Gamenews,demos,MMSimages,downloads,SMSalerts 游戲新聞、演示、彩圖、下載、短信提醒Bulletinboard&communityfunctions

公告牌和社區(qū)功能Fullwebportalintegration全方位的網(wǎng)站集成1321CommunicationsIndustryLeadership行業(yè)領(lǐng)先領(lǐng)域FirsteverTV-SMS

voteHunanSatellite

TV,40,000participants2002Firstevermobilecoupon,KFC200320052006Firstcorporatemobileinternet

sites,GE&EAFirstMonternetadpromoattracts200,000WAPvisitorsChinaMobile&ChinaUnicomgrantofficialmobileservice

provider(SP)licenses2007Operatorgateways&platforminfradeployed......2008獲得中國(guó)移動(dòng)和中國(guó)聯(lián)通SP執(zhí)照

完成營(yíng)運(yùn)商網(wǎng)關(guān)和平臺(tái)部署

與湖南衛(wèi)視合作，開(kāi)創(chuàng)了電視短信投票先例，

有4萬(wàn)人參加第一張移動(dòng)折扣

卷（肯德基）

第一家企業(yè)無(wú)線網(wǎng)站–通用電器和EA第一家在移動(dòng)夢(mèng)網(wǎng)投放廣告，吸引了20萬(wàn)個(gè)夢(mèng)網(wǎng)用戶200414Completemobilecontent&advertisingdevelopmentplatform全方位的移動(dòng)增值服務(wù)內(nèi)容和廣告平臺(tái)WAP,video,Java/BREWcapable WAP、視頻、JAVA/BREW應(yīng)用MarketDirectSMS/MMSbroadcastMarketDirect短信/彩信營(yíng)銷(xiāo)Multiplehandsetformats 適用于多種手機(jī)的格式Multi-carriersupport廣泛的運(yùn)營(yíng)商支持MediaMax21:End-to-EndMobileTechnology

端到端的移動(dòng)技術(shù)15Multi-ChannelInfrastructure廣泛的渠道Carrier-gradeinfrastructure運(yùn)營(yíng)商Multi-channelcapability 廣泛的渠道OpenAPIforquickintegration

開(kāi)放的API，便于迅速整合Proven24/7reliability 已經(jīng)被證明的可靠性16CompetitiveAdvantages競(jìng)爭(zhēng)優(yōu)勢(shì)Unmatchedexperience:EA,KFC,SMG,GE,Adidas,Viacom超越的經(jīng)驗(yàn)：美國(guó)藝電、肯德基、上海文廣、通用電器、阿迪達(dá)斯、ViacomCross-carrierconnectivityplatformcovering80+%ofChinawirelessmarke