2023年環(huán)境健康電器市場(chǎng)分析報(bào)告

AVC界維網(wǎng)環(huán)境健康電器主要品類雙11開門紅銷售情況吸塵器5.76凈化澤掃地機(jī)器人洗地機(jī)凈水器凈飲機(jī)2.4飲水機(jī)電暖器掛燙機(jī)銷穎(億元）24.717.12.717.2%61.39.0%4404.31.71.210.4同比20.8%69.011.6%8.9%33.6§23.7%54.6%4.3%14.6%52.5銷量8.958.953.9%2831,4%（萬臺(tái)）73.157.306.0%21.850.0同比均價(jià)20.5%37.6%15.5%12.6%32.0%10.5%()3583Itez10053.,1%1980265319936.2%231同比18,9%0.8%18.7%7,5%6.9%0.3%最括本源，奧準(zhǔn)云網(wǎng)（AV）聯(lián)上監(jiān)測(cè)數(shù)據(jù)AVC奧維云同掃地機(jī)器人AVC奧進(jìn)云同量額同步上漲，均價(jià)下探不明顯掃地機(jī)器人分平臺(tái)銷額占比2023年雙11開門紅掃地機(jī)器人分平臺(tái)銷售規(guī)模及同比VCLL平臺(tái)電商

專業(yè)電商

抖音電商銷顏線上整體14.97.82.024.7（億元）同比23.1%21.8%23.23.3%5.320.8%內(nèi)：22雙11開門缸外：23雙11開缸315銷量（萬臺(tái)）40.469.020,5%35830.3%同比21,6%36801.3%23.0%33561.0%4.1%均價(jià)(元)3832%8'0同比■平臺(tái)電商■專業(yè)電商■抖音電商最據(jù)本源，奧準(zhǔn)云網(wǎng)（AVO）聯(lián)上監(jiān)測(cè)數(shù)據(jù)AVC奧維云同全能款掃地機(jī)快速增長，市占率達(dá)到77%奧維云網(wǎng)掃地機(jī)器人分產(chǎn)品類型銷額占比及均價(jià)（元）=22雙11開門紅■23雙11開門紅76.9%67,4§25.1§19,3%6.8%3.7%0.7%0.25全能自清濤單機(jī)白第塵406340633572ROEE265118921655119123雙11開門缸22雙11開門22雙11開門紅22雙11開門紅23雙11開門紅23雙11開門紅22雙11開門缸23雙11開門紅全能款自清潔款單機(jī)款自焦塵款最括本源，奧準(zhǔn)云網(wǎng)（AV）聯(lián)上監(jiān)測(cè)數(shù)據(jù)價(jià)格分化，占比呈現(xiàn)低、高兩端同步增長AVC界維云同線上掃地機(jī)器人價(jià)格段銷額占比分布=22雙11開門紅■23雙11開門紅33.530.9%28.020.7417.0511.811,P12.7%10.256.1535004300>5006(38003000-35004008-45004500-500022開門23開門23開門紅22開門江23開門江22弄門江23弄門江22開門紅23弄開門紅22開門江23開門江C3OD30003500350043004000450045005000■金板款■自清潔款■單機(jī)款■自需出款致?lián)驹?，奧準(zhǔn)云網(wǎng)（AVC）聯(lián)上測(cè)數(shù)據(jù)AVC奧維云園雙11開門紅掃地機(jī)器人TOP機(jī)型分布情況品牌公機(jī)型銷鎖占比連中品

均價(jià)上市月度T20SPF0科云沃斯23.097.79%3541J4P10FRO3852384523.0923.097.70%7.515石頭科沃斯石頭T20SPRD(上下水板)PIOPRO（(上下水版）5.77%5.5723.0923.0923.0823.0923.084460科沃斯x25.56%4.81%云J4(上下水陽)4455科沃斯X2(上下水)4.18%3.46%5598585023.0923.04石頭3.11P102899激招末速，奧維云網(wǎng)（AVO）聯(lián)上監(jiān)測(cè)數(shù)據(jù)AVC奧維云同洗地機(jī)AVC奧進(jìn)云同均價(jià)下探顯著，市場(chǎng)放量增長洗地機(jī)分平臺(tái)銷額占比2023年雙11開門紅洗地機(jī)分平臺(tái)銷售規(guī)模及同比VC平臺(tái)電商

專業(yè)電商

抖音電商銷顏線上整體10.24.32.717.111.6%73.1(億元)同比18.6%26.3%6.4%19.2內(nèi)：22雙1開門紅外：23雙11開銷量53%25%13.915,2%19032660F（萬臺(tái)）40.045,3%2548同比42.2%222537,6%2341均價(jià)(元)同比13.0%25.2%29.4%18.9%■平臺(tái)電商■專業(yè)電商■抖音電商最據(jù)本源，奧準(zhǔn)云網(wǎng)（AVG）聯(lián)上監(jiān)測(cè)數(shù)據(jù)-10AVC奧維云同市場(chǎng)仍以單機(jī)款為主，基站款定價(jià)過高尚未放量奧維云網(wǎng)洗地機(jī)分產(chǎn)品類型銷額占比及均價(jià)（元）=22雙11開門紅■23雙11開門紅78.1%75.9%19.7§19.552.3%4.3%單機(jī)款?yuàn)W維云45354036311532592776216122雙11開門江22雙11開門23雙11開門紅22雙11開門紅23雙11開門紅23雙11開門紅單機(jī)款復(fù)合款基站款最招本源，奧準(zhǔn)云網(wǎng)（AVG）聯(lián)上監(jiān)測(cè)數(shù)據(jù)-1AVC奧維云同洗地機(jī)價(jià)格下探顯著，2000元以下占比超過三分之線上洗地機(jī)價(jià)格段銷額占比分布=22雙11開門紅38.3%■23雙11開門紅35.217E.0523.55204513.3N11.7V8.153.10.555.951.6NC230030083500>40062000-25002500-33003500-400022開門23開門23開門紅22開門江23弄門22開門江23開門22弄門江23弄門江22開門23開門江C20D20002500250030003000350035004000>4000■單機(jī)款競(jìng)合款若站款激招本還，奧準(zhǔn)云網(wǎng)（AVC）聯(lián)上監(jiān)測(cè)款據(jù)-12AVC奧維云同雙11開門紅洗地機(jī)TOP機(jī)型分布情況機(jī)型銷鎖占比連中品

均價(jià)上市月度添可美萬2.0PRD（LED版）23.0110.28%1910濃可類方MIPERPRD23.0923.096.425237336368861添可美方BOOSTERPRO5.99%通見H12FRDFLIS5.60%5.55%4.80%4.12%3.06%可23.04萬3.0（LED/版）3100可23.02英萬3.0FLUS23.092996299523.06H2025734592可23.00柯美萬CHORUS23.0523,102.95%關(guān)萬CHDRUSPRDAIR2.cF3185激據(jù)末逐，奧準(zhǔn)云網(wǎng)（AVC）胰上監(jiān)測(cè)致?lián)?13AVC奧維云同吸塵器AVC奧進(jìn)云同整體市場(chǎng)量額齊降，抖音市場(chǎng)基數(shù)小，增長較高VC

吸塵器分平臺(tái)銷額占比2023年雙11開門紅吸塵器分平臺(tái)銷售規(guī)模及同比平臺(tái)電商

專業(yè)電商

抖音電商線上整體銷顏3.925.4%33.712.6%oz.05.768.9%57.306.0%10053,1%(億元)1.64同比33.3%34.1%內(nèi)：22雙11開門紅外：23雙11開門銷量（萬臺(tái)）18.285.31684同比E*6G-24.7%895均價(jià)1162384(元)同比2.7%3.7%11,4%■平臺(tái)電商■專業(yè)電商■抖音電商最據(jù)本源，奧準(zhǔn)云網(wǎng)（AVO）聯(lián)上監(jiān)測(cè)致?lián)?15AVC界維云同千元機(jī)以下占比小幅提升，3000+市場(chǎng)增長顯著奧維云網(wǎng)線上吸塵器價(jià)格段銷額占比分布=22雙11開門紅■23雙11開門紅19.0517.6N14.2514.15142513.6512.712.5511.0510.5510.357.5§7.556154.153.5V4500500-1001000-15001500-2000200-25002500-90008000-35003500-400074000最招本源，奧準(zhǔn)云網(wǎng)（AVO）聯(lián)上監(jiān)測(cè)數(shù)據(jù)-16AVC奧維云同雙11開門紅吸塵器TOP機(jī)型分布情況品牌業(yè)銷額占比維u機(jī)型均價(jià)上市月度V12DETEGTSLIMFLIFFY21.0326.715ZOHEV10DIGITALSLIM13.48%2766179023.0223.07VE5.924.20%4.06%3.12%2.23%V12ORIGIN008Z477623.01V12DETEDTSLIMNAUTIK22.1020.0622.09DIGITALSLINFLUFFYG5DETEGTABSOLUTE24256434福雄克通覓VK7221023,022.08%1.96%V125VI6S1669026122.101.69%致?lián)?，奧障云網(wǎng)（AWC）讀上監(jiān)測(cè)激拓，不合抖音-17AVC奧維云同凈水器AVC奧進(jìn)云同凈水器市場(chǎng)量額齊增，規(guī)模保持兩位數(shù)上漲凈水器分平臺(tái)銷額占比2023年雙11開門紅凈水器分平臺(tái)銷售規(guī)模及同比AVC線上整體平臺(tái)電商專業(yè)電商銷顏5.78.5%28.34.723.1%24.210.4（億元）5同比4214.6%52.5銷量55%（萬臺(tái)）同比6.6%20141.7%28,0%194115.5%1980%B*0-均價(jià)(元)同比3.8%■平臺(tái)電商■專業(yè)電商最招本源，奧準(zhǔn)云網(wǎng)（AVG）聯(lián)上監(jiān)測(cè)數(shù)據(jù)-19AVC奧維云同反滲透份額持續(xù)擴(kuò)大，市占率接近95%奧維云網(wǎng)凈水器分產(chǎn)品類型銷額占比及均價(jià)（元）93.8%94.55=22雙11開門紅■23雙11開門2.4%2.7超法(UF)3.152.4%0.150.1%0.5%0.35純ONF)其他活性炭(G)反濾透(0R0)奧維云網(wǎng)3788340722002269161014071373459389其他活性炭(6)反激攝(R0)超速(IF)熱(NF)致括本源，奧準(zhǔn)云網(wǎng)（AV0）聯(lián)上監(jiān)測(cè)數(shù)據(jù)-20AVC奧進(jìn)云同價(jià)格分布向中間靠攏，2500-3500中高端市場(chǎng)增長明顯線上凈水器價(jià)格段銷額占比分布奧維云網(wǎng)=22雙11開門紅■23雙11開門紅33.7)26.0h22.521.7%14.213.5§7.10.5510.158.358.456.959.64<15001500-2000200-25002500-30003000-35003500-4000HLIE23開門22開門22開門證23開門證22開門證23開門證22開門江23開門紅22開門證22開門證23開門證22開門讓23開門江C1500200025002500300030003500250040001500-2000COCPC致括本源，閱準(zhǔn)云網(wǎng)（AVG）聯(lián)上監(jiān)制致?lián)?21AVC奧維云同雙11開門紅凈水器TOP機(jī)型分布情況品牌公機(jī)型銷鎖占比連中品

均價(jià)上市月度60DR03A35222.105.68%3510海爾小米住尼特美的美的美的H01CHF9-2U122.0222.043.21519641556MR10823.16%CAR800-FA12.48%2.43%2.39%4804242421.0923.0320001516134N3000LR/81L0HK1879192522.0923.092.16%2.15%佳尼特美的23.1022.1123.053399MRC1975B1000G2.12%1.99%21992538海爾激據(jù)末逐，奧準(zhǔn)云網(wǎng)（AVC）胰上監(jiān)測(cè)致?lián)?22AVC奧維云同凈飲機(jī)AVC奧進(jìn)云同凈飲機(jī)市場(chǎng)量額齊漲，平臺(tái)電商優(yōu)勢(shì)突出凈飲機(jī)分平臺(tái)銷額占比2023年雙11開門紅凈飲機(jī)分平臺(tái)銷售規(guī)模及同比AVC線上整體平臺(tái)電商專業(yè)電商銷顏1.92.433.6%8.9（億元）0.5同比40.7%10.7%1.8銷量7.122.0%267115.4%（萬臺(tái)）同比13.6%258312.6%2653均價(jià)(元)同比28,2%18.7%■平臺(tái)電商■專業(yè)電商最括本源，奧準(zhǔn)云網(wǎng)（AVO）聯(lián)上監(jiān)測(cè)數(shù)據(jù)-24臺(tái)式仍是主銷款式，！壁掛式份額快速提升AVC奧維云同奧維云網(wǎng)凈飲機(jī)分產(chǎn)品類型銷額占比及均價(jià)（元）=22雙11開門紅■23雙11開門紅86.5%75.8§23.3512.241.3%0.9%臺(tái)式盤掛其他準(zhǔn)云網(wǎng)574250732081142322雙11開門江22雙11開門22雙11開門紅23雙11開門紅23雙11開門紅臺(tái)式盤注其他最據(jù)本源，奧準(zhǔn)云網(wǎng)（AVO）聯(lián)上監(jiān)測(cè)致?lián)?25高端化趨勢(shì)明顯，

壁掛產(chǎn)品中嵌入式帶動(dòng)高端市場(chǎng)份額增長AVC奧維云同線上凈飲機(jī)價(jià)格段銷額占比分布=22雙11開門紅■23雙13弄67H21.V18.8515.7517.5511.317.6N10.47.47.4h5.857.33.6415001500-20002000-25002500-30003000-35003500-400022開門證DLIHR22開門證DLIHEZ22開門江23開門紅22開門比23開門22開門證23開門比22開門讓23開門證22開門

23開門C1500200025002500300030003500COCPC1500-20003500-4000■臺(tái)式型法其化激據(jù)本速，奧準(zhǔn)云網(wǎng)(AVO）聯(lián)上監(jiān)測(cè)致?lián)?26AVC奧維云同雙11開門紅凈飲機(jī)TOP機(jī)型分布情況品牌公銷鎖占比掛中機(jī)型均價(jià)3069上市月度ADD6866D1SH-ISr飛利清23.045.96%碧云泉22.0322.105.59%4.43%4.323985圖元泉磐云泉D1S1-ISFZIEH-ISr4566176423.0921.103.61SZ-O8HLOHr13.40%7417272922.1020.08西屋小米美的美的SJ-OHM3.35%2.86%1437294322.122.772.74523.0423.02JD2289TRD3422激據(jù)末逐，奧準(zhǔn)云網(wǎng)（AVC）胰上監(jiān)測(cè)致?lián)?27AVC奧維云同飲水機(jī)AVC奧進(jìn)云同飲水機(jī)市場(chǎng)量額同步上漲，渠道結(jié)構(gòu)基本維持不變飲水機(jī)分平臺(tái)銷額占比2023年雙11開門紅飲水機(jī)分平臺(tái)銷售規(guī)模及同比AVC線上整體平臺(tái)電商專業(yè)電商銷顏1.61.119.3%29.02.7（億元）424同比15.6%32.217.2%61.3內(nèi)：22雙11開門紅銷量（萬臺(tái)）同比1.1%19,3%3919.0%440均價(jià)(元)485同比14.2%0.0%7,5%■平臺(tái)電商■專業(yè)電商最招本源，奧準(zhǔn)云網(wǎng)（AVG）聯(lián)上監(jiān)測(cè)數(shù)據(jù)-29AVC奧維云同茶吧機(jī)、管線機(jī)份額持續(xù)提升，桌面式均價(jià)下探明顯奧維云網(wǎng)飲水機(jī)分產(chǎn)品類型銷額占比及均價(jià)（元）=22雙11開門紅■23雙11開門31.6540.0527.6423.8521.7%17.2N13.8510.8§2.4%

1.6蒸吧機(jī)管線機(jī)奧面式普通機(jī)速你式澳維云網(wǎng)1416134637358395377218244256燕機(jī)管線機(jī)桌面式著通機(jī)違你式致招本源，奧準(zhǔn)云網(wǎng)（AV0）聯(lián)上監(jiān)測(cè)數(shù)據(jù)-30AVC奧維云同價(jià)格受產(chǎn)品結(jié)構(gòu)影響不斷分化，低、高兩端份額同步增加線上飲水機(jī)價(jià)格段銷額占比分布=22雙11開門紅■23雙11開門紅26.8426.2N25.6h23.0513.5511311159.9410.712158.7%7.757.06.315001800>1800(300300-600600-900900-12001200-150022開門證23開門證22開門證23開門證22開門23開門紅22開門證23開門證22開門證23開門比22開門23開門22開門23開門紅C300300600600900900120c120015001500-1830■茶電機(jī)管以機(jī)桌面式普遇機(jī)通件式致括本速，奧準(zhǔn)云網(wǎng)（AVO）聯(lián)上監(jiān)制致?lián)?31AVC奧維云同雙11開門紅飲水機(jī)TOP機(jī)型分布情況品牌公銷鎖占比掛中機(jī)型均價(jià)上市月度小米822022.60%2.532.39%2.382.2421223.01美受美的美的美的MC-13(濕熱)23.0323.044872616147621.1221.091961安吉爾21.0820.092.00%1448207集米T21.92%美堂美的小嘴MY-C901(B熱)1.78%1.75%21820.06145923.0900.01YSJ-E20T11.518459激據(jù)末逐，奧準(zhǔn)云網(wǎng)（AVD）胰上監(jiān)測(cè)致?lián)?32AVC奧維云同電暖器AVC奧進(jìn)云同需求還未釋放，電暖器市場(chǎng)量額齊降電暖器分平臺(tái)銷額占比2023年雙11開門紅電暖器分平臺(tái)銷售規(guī)模及同比AVC線上整體平臺(tái)電商專業(yè)電商銷顏1.7（億元）1.00.7425同比-54.6%-61.8%30.5-38.2%28.4銷量（萬臺(tái)）58.9同比-64.5%32.3%24553.9%283均價(jià)(元)318同比7.5%8,6%1.4%■平臺(tái)電商■專業(yè)電商最據(jù)本源，奧準(zhǔn)云網(wǎng)（AVO）聯(lián)上監(jiān)測(cè)致?lián)?34AVC奧維云同暖風(fēng)機(jī)、電熱油汀、小暖陽份額增長，踢腳線、歐式快熱爐份額下滑奧維云網(wǎng)電暖器分產(chǎn)品類型銷額占比及均價(jià)（元）■22雙11開門紅■23雙11開門紅32.6%33.3531,eN28.1518.3121,3514.1512.591.552.5%1.9%2.2%風(fēng)機(jī)電熱油汀歐克快熱爐小球陽其地1716484.3112941902032136585.EEZ23雙11開門紅23雙11開門紅22雙11開門紅23雙11開門紅E風(fēng)機(jī)電熱油汀歐式快熱爐小暖陽其他致招本源，奧準(zhǔn)云網(wǎng)（AVO）聯(lián)上監(jiān)測(cè)數(shù)據(jù)踢腳線在中高端市場(chǎng)份額提升AVC界維云同300-400價(jià)格段增長明顯，1奧維云網(wǎng)線上電暖器價(jià)格段銷額占比分布■22雙11開門紅21.5121.6515.1518.4518.4150511.059.1519.3h9004354386003900600-90022開門23弄門23開門紅22開門江23弄門22開門江23開門22弄門江23弄門江22開門23開門江C200200300300404306006009002900■理風(fēng)機(jī)聯(lián)軍線電熱治汀歐式快熱護(hù)小暖舊其生最括本源，奧準(zhǔn)云網(wǎng)（AVO）聯(lián)上監(jiān)測(cè)致?lián)嗀VC奧維云同雙11開門紅電暖器TOP機(jī)型分布情況品牌公機(jī)型銷鎖占比連中品

均價(jià)上市月度美的艾美特美的(HEI)NF91EISZAN24115.093.67%MD22-A18PROHYN22KA21.0921.0g2.736493002.46%米X7E0ONIXF1TNIFRO2.26%1.96%1.75%1.50%43122.0900.018661白明22.0922.0925001477LN1美的7182761.48%1.38%23.1017.0915.09美的NY2213-186MDYT-22先電器1.19%219激據(jù)末逐，奧準(zhǔn)云網(wǎng)（AVG）胰上監(jiān)測(cè)致?lián)?37AVC奧維云同空氣凈化器AVC奧進(jìn)云同開門紅爆火，隨著市場(chǎng)持續(xù)回暖均價(jià)出現(xiàn)小幅下滑凈化器分平臺(tái)銷額占比2023年雙11開門紅凈化器分平臺(tái)銷售規(guī)模及同比AVC線上整體平臺(tái)電商專業(yè)電商銷顏2.61.74.323.7%21.8（億元）同比18.8%31.9%D'OL銷量60H（萬臺(tái)）11.8同比23.6%22183.9%43,3%17277,9%32.0%19936.2%均價(jià)(元)同比■平臺(tái)電商■專業(yè)電商最招本源，奧準(zhǔn)云網(wǎng)（AVG）聯(lián)上監(jiān)測(cè)數(shù)據(jù)-39AVC奧維云同家用產(chǎn)品占比下滑，消毒機(jī)均價(jià)占比快速提升奧維云網(wǎng)凈化器分產(chǎn)品類型銷額占比及均價(jià)（元）90.45=22雙11開門紅■23雙11開門紅79.7118.7%8.7%0.9%0.350.750.65家用消擊機(jī)卓百式車載奧維云網(wǎng)419421801888586383412LOS22雙11開門紅23雙11開門缸22雙11開門紅23雙11開門紅22雙11開門23雙11開門紅22雙11開門缸23雙11開門紅家用消毒機(jī)桌面式車載最據(jù)本源，奧準(zhǔn)云網(wǎng)（AVO）聯(lián)上監(jiān)測(cè)致?lián)嗀VC奧進(jìn)云同價(jià)格分化，價(jià)格段兩端占比持續(xù)提升，尤其低端產(chǎn)品占比快速回升·奧維云網(wǎng)線上凈化器價(jià)格段銷額占比分布=22雙11開門紅■23雙11開門紅224522.8523.1520.4417.2516.5517.0%14.5513.5N15.759.07.94(10001000200020003300300840004000-5000>500622開門23開門IRLI23開門紅22開門江23弄門22開門江23開門江22弄門江23弄門江22開門紅23開門江CI0D0000001200030003000400040005000■家用消營機(jī)點(diǎn)更式車款致招本還，奧準(zhǔn)云網(wǎng)（AVG）上監(jiān)測(cè)致?lián)?4AVC奧維云園雙11開門紅空氣凈化器TOP機(jī)型分布情況品牌公機(jī)型銷領(lǐng)占比連中品

均價(jià)上市月度小米4FR小米8.45L621.091.M3527.456.5423.1023.04X8BG霍尼豐爾小米4.8%17.10小米4PROH小米4LITESX-Jo0ery23.0821.1023.093.9%E961小米3.%3.0%2.75785905小米小米ULTRA4439749022.10霍尼豐爾KJ1000F-P22B22.1023.022.7§2.05霍尼豐爾KJ760F-P22