中國眼鏡市場調(diào)研和分析報告（英文版）-2024年1月上傳培訓(xùn)課件

INDUSTRIES

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MARKETSEyewearinChinaCHAPTER

01PrevalenceofvisualimpairmentNumberofpeopleworldwidewithmyopiaandhighmyopiafrom2000to2030(inmillions)*Peoplewithmyopiaandhighmyopiaworldwide2000-2030MyopiaHighmyopia4,0003,5003,0002,5003,3612,6201,9502,0001,4061,5001,000500051639927716320002010202020303Description:Itisestimatedthatin2020around2.6billionpeopleworldwidewillhavemyopia,ornearsightedness.Thisstatisticshowsthenumberofpeopleworldwidewithmyopiaandhighmyopiafrom2000to2030.

ReadmoreNote(s):Worldwide;2019;*Figuresareestimatesandprojections.Dataisadaptedfrom"HoldenBA,FrickeTR,WilsonDA,JongM,NaidooKS,SankaridurgP,etal.GlobalPrevalenceofMyopiaandHighMyopiaandTemporalTrendsfrom2000[...]

ReadmoreSource(s):WHONumberofpeoplewithmyopiainChinainselectedyearsfrom2012to2021(inmillions)NumberofpeoplewithmyopiainChina2012-20218007007507106506006005605204805004003002001000450201220132014201520162017202020214Description:InChina,thenumberofpeoplewithmyopiareachedapproximately750millionby2021,accountingformorethanhalfofthetotalpopulation.Thepopularityofelectronicdevicestherecouldleadtoabiggerincreaseinthenumberofpeoplewithmyopiainthefuture.ReadmoreNote(s):China;2012to2021Source(s):Prevalenceofshort-sightednessamongchildrenandadolescentsinChinain2022,byeducationlevelShareofchildrenandadolescentswithmyopiainChina2022,byeducationlevel90%80%70%60%50%81%71.6%53.6%40%30%20%10%0%36%14.5%Childrenattheageof6ElementaryschoolpupilsMiddleschoolstudentsHighschoolstudentsOverall5Description:In2022,53.6percentofallChinesechildrenandadolescentsweresufferingfromshort-sightedness.Theprevalenceofmyopiawasstronglylinkedtothechildren'seducationlevel.Whilelessthan15percentofsix-year-oldshadthecondition,oneinthreeprimaryschoolpupilsandfourinfivehighschoolstudentswereshort-sighted.Althoughmyopiaishardtoprevent,spendingmoretimeoutdoorscanhelpstopitfromgettingworse.However,withahighlycompetitiveeducationsystem,[...]

ReadmoreNote(s):China;2022Source(s):NHC;XinhuaNewsAgencyPopulationofchildrenandadolescentswithshort-sightednessinChinain2021withestimatesuntil2030,byagegroup(inmillions)PopulationofchildrenandadolescentswithmyopiainChina2021-2030,byagegroup6yearsold7-12yearsold13-15yearsold16-18yearsold12010080604020020212022*2023*2024*2025*2026*2027*2028*2029*2030*6Description:In2021,around110millionChinesechildrenandadolescentssufferedfromshort-sightedness,makingupnearly53percentofthetotalpopulation.Theprevalenceofmyopiawasstronglylinkedtothechildren'seducationlevel,withlessthan15percentofsix-year-oldshavingtheconditionandfourinfivehighschoolstudents.Despitethis,giventhegrowingawarenessofthesignificanceofeyehealth,thenumberofchildrenwithmyopiainChinaisprojectedtodroptolessthan97million[...]ReadmoreNote(s):China;2021;*Estimate.ReadmoreSource(s):E;NationalBureauofStatisticsofChina;NHC;TopsperitySecuritiesCHAPTER

02ProductionofeyewearNumberofeyewearmanufacturingenterprisesabovedesignatedsizeinChinafrom2020to1sthalfof2023NumberofeyewearmanufacturingcompaniesinChina2020-H12023600500481400400300200100037520202021H120238Description:Inthefirsthalfof2023,Chinahad481eyewear-producingcompaniesabovedesignatedsizes.Inthatperiod,Chinamanufacturedapproximately460millionpairsofeyeglasses.

ReadmoreNote(s):China;2020toH12023Source(s):ChinaOptometricandOpticalAssociation;People'sDailyProductionvolumeofeyeglassesinChinafrom2016to2022(inmillionpairs)ProductionvolumeofspectaclesinChina2016-20221,000900915885825785800665700600500400300200100065063020162017201820192020202120229Description:In2022,Chinaproducedapproximately915millionpairsofeyeglasses,upslightlyfrom885millionthepreviousyear.Duringthepastfewyears,Chinahasseensteadygrowthinitseyewearproduction.

ReadmoreNote(s):China;2016to2022Source(s):;Sohu;estimatesAnnualproductionvolumeofeyewearframesinChinafrom2013to2020(inmillionunits)ProductionvolumeofspectacleframesinChina2013-20201,00090090584380068066870065164562160050040030020010005632013201420152016201720182019202010Description:China'sannualproductionofspectacleframessurpassed905millionunitsin2020,wellover60millionmoreunitscomparedto2019.Duringthepastfewyears,Chinahasexperiencedsteadygrowthintheproductionofeyewearframes.

ReadmoreNote(s):China;2013to2020Source(s):HAnnualproductionvolumeofcontactlensesinChinafrom2015to2020(inmillionpieces)ProductionvolumeofcontactlensesinChina2015-20201,6001,4001,2001,3701,2951,1071,0051,000863755800600400200020152016201720182019202011Description:China'sannualproductionofcontactlensessurpassed1.3billionpiecesin2020,showingsteadygrowthcomparedtotheyearprior.ContactlensesareincreasinglypopularinChinaduetotheirconvenience.

ReadmoreNote(s):China;2015to2020Source(s):CHAPTER

03RetailsalesofeyewearValueofeyewearretailmarketinChinafrom2019to2022withestimatesuntil2026(inbillionyuan)EyewearretailmarketsizeinChina2019-2026140120100120.7109.799.289.58580.480.277.780604020020192020202120222023*2024*2025*2026*13Description:In2022,theretailmarketsizeofeyeglassesinChinareached77.7billionyuan.Themarketisestimatedtogrowsteadilyinthenextyearsandsurpass120billionyuanin2026.ReadmoreNote(s):China;2019to2022;*Estimate.Oneyuanequals0.14U.S.dollarsand0.13euros(asofOctober2023).ReadmoreSource(s):iResearchDistributionofeyewearmarketinChinain2022,bytypeofproductShareofeyewearmarketinChina2022,byproductSunglasses8.2%Presbyopicglasses1.0%Contactlenses10.7%Spectaclelenses43.7%Opticalglasses35.8%14Description:In2022,spectaclelensesaccountedforaround43.7percentoftheeyewearmarketinChina.Meanwhile,sunglassesmadeupabout8.2percentofChina'stotaleyeglassesandlensesmarket.

ReadmoreNote(s):China;2022Source(s):iResearchValueofspectaclelensretailmarketinChinafrom2019to2022withestimatesuntil2026(inbillionyuan)EyeglasslensretailmarketsizeinChina2019-20267060504057.451.245.440.134.53430.530.8302010020192020202120222023*2024*2025*2026*15Description:In2022,theretailmarketsizeofeyeglasslensesinChinareached34billionyuan.Themarketisestimatedtogrowsteadilyinthenextyearsandsurpass57billionyuanin2026.ReadmoreNote(s):China;2019to2022;*Estimate.Oneyuanequals0.14U.S.dollarsand0.13euros(asofOctober2023).ReadmoreSource(s):iResearchValueofeyeglassframeretailmarketinChinafrom2020to2022withestimatesuntil2026(inbillionyuan)EyewearframeretailmarketsizeinChina2020-2026454039.236.5343531.530.929.43025201510527.802020202120222023*2024*2025*2026*16Description:In2022,theretailmarketsizeofeyeglassframesinChinareached27.8billionyuan.Themarketisestimatedtogrowsteadilyintheupcomingyearsandsurpass39billionyuanin2026.

ReadmoreNote(s):China;2020to2022;*Estimate.Oneyuanequals0.14U.S.dollarsand0.13euros(asofOctober2023).ReadmoreSource(s):iResearchCHAPTER

04InternationaltradeofeyewearExportvalueofeyewearfromChinafrom2019to2022(inbillionU.S.dollars)ExportvalueofeyewearfromChina2019-2022877.426.6665432105.635.39201920202021202218Description:In2022,Chinaexportedapproximately7.42billionU.S.dollarsworthofeyewear,showingacontinuousincreasesincethelastfouryears.Amongalleyewearproducts,eyeglasseswerethemostexportedcategoryfromChina.

ReadmoreNote(s):China;2019to2022Source(s):ChinaCustoms;ChinaOptometricandOpticalAssociationImportvalueofeyewearfromChinain2019to2022(inbillionU.S.dollars)ImportvalueofeyewearinChina2019-20222.01.751.81.61.41.21.00.80.60.40.20.01.531.41.31201920202021202219Description:In2022,Chinaimportedapproximately1.5billionU.S.dollarsworthofeyewear,slightlylowercomparedtotheyearprior.Thatyear,Chinaexportedaround7.5billionU.S.dollarsworthofeyewear.

ReadmoreNote(s):China;2019to2022Source(s):ChinaCustoms;ChinaOptometricandOpticalAssociationExportvalueofeyewearfromChinain2022,byproduct(inmillionU.S.dollars)ExportvalueofeyewearfromChina2022,byproductExportvalueinmillionU.S.dollars1,500

2,00005001,0002,5003,0003,5004,0004,500EyeglassesEyeglassesframesLenses3,9561,8111,365OtherpartsandaccessoriesContactlenses275820Description:In2022,Chinaexportedapproximately7.42billionU.S.dollarsworthofeyewearandparts,ofwhicharound3.96billionU.S.dollarswerespectacles.Thatyear,ChinaexportedapproximatelyeightmillionU.S.dollarsworthofcontactlenses.

ReadmoreNote(s):China;2022Source(s):ChinaCustoms;ChinaOptometricandOpticalAssociationExportvolumeofeyewearfromChinain2022,byproduct(inmillionunits)ExportvolumeofeyewearfromChina2022,byproductExportvolumeinmillionunits05001,0001,5002,0002,5003,000EyeglassesLenses2,427.931,614.93EyeglassesframesContactlenses397.0744.4921Description:Chinaexportedapproximately2.43billionpairsofeyeglassesin2022,worthatotalof3.96billionU.S.dollars.Thatyear,Chinaexportedapproximately44.5millionunitsofcontactlenses.ReadmoreNote(s):China;2022Source(s):ChinaCustoms;ChinaOptometricandOpticalAssociationCHAPTER

05KeymarketplayersDistributionofspectaclelensretailsalesvalueinChinain2022,bycompanyShareofspectaclelensretailsalesinChina2022,byproducerMarketshare10%0%5%15%20%25%30%CarlZeissEssilor24.6%24.3%WanXin8.9%HoyaVision6.5%6.2%MingyueOpticalLensNikkonLens3.5%2.8%HuidingOpticalNewTianhongHongchenGuangxueGlassesChemilens2.8%2.7%2.5%YouliLens1.9%Others13.3%23Description:In2022,theGermanspectaclelensproducerCarlZeissaccountedfor24.6percentofChina'sopticallensretailsalesvalue,slightlyhigherthanitsFrenchcompetitorEssilorwith24.3percent.Thatyear,locallensproducerWanXintookuparound8.9percentofChina'sspectaclelensretailvalue,rankingthirdamongalllensproducers.ReadmoreNote(s):China;2022Source(s):iResearchDistributionofcoloredcontactlensmarketinChinain2020,bybrandBreakdownofcosmeticscontactlensmarketinChina2020,bybrandMarketshare0%10%20%30%40%50%60%HydronAcuvue8.55%5.82%5.8%KilalaHoiren5.74%5.33%Bausch+LombHypersizeCandyMagicMOODY3.01%2.92%2.9%KAIDA2.87%2.69%MITATAOthers54.37%24Description:In2020,ChinesebrandHydrondominatedChina'scoloredcontactlensmarketwithapproximately8.6percentofthemarketshare.Acuvue,thecontactlensbrandownedbyglobalgiantJohnson&Johnson,rankedsecondwithabout5.8percentofthemarket.ReadmoreNote(s):China;2020Source(s):ForwardIntelligence(Qianzhan);TmallBrandrecognitionofleadingeyewearbrandsamongconsumersinChinaasofJuly2023AwarenessofleadingeyewearbrandsinChina2023Shareofrespondents30%0%10%20%40%50%60%70%BolonHelenKellerGlassesRay-Ban60.9%52.2%48.2%MOLSIONPashaGlassesSerova42.1%36.2%33.8%YEIN25.4%24.2%23.7%21.2%20.9%20.4%ParimOakleyRodenstockSilhouetteCHARMANTMUJOSH16.9%25Description:AccordingtoasurveyconductedinJuly2023,BolonwasthemostknowneyewearbrandamongChineseconsumers,withabout60.9percentofrespondentshavingheardofit.HelenKellerGlassesrankedsecond,withslightlymorethanhalfoftherespondentsknowingthebrand.ReadmoreNote(s):China;July2023;2,121respondents;amongconsumerswhopurchasedeyeglassesinthepastyearSource(s):iResearchBrandrecognitionofleadingeyewearretailstoresamongconsumersinChinaasofJuly2023AwarenessofleadingeyewearretailersinChina2023Shareofrespondents30%

40%0%10%20%50%60%70%80%FormosaOpticalDoctorglassesBEST68.2%59.7%48.1%GBV47.4%DamingOpticalTongren43.3%40.4%Jinggong30.6%MaochangGlassesLensCraftersQianyeOpticalWuliangcaiPuyi30.1%29.9%25.4%23.3%20.5%17.8%MUJOSH26Description:AccordingtoasurveyconductedinJuly2023,FormosaOpticalfromTaiwanwasthemostknowneyewearretaileramongChineseconsumers,withabout68.2percentofrespondentshavingheardofit.Doctorglassesrankedsecond,withslightlylessthan60percentoftherespondentsknowingthebrand.ReadmoreNote(s):China;July2023;2,121respondents;amongconsumerswhopurchasedeyeglassesinthepastyearSource(s):iResearchCHAPTER

06ConsumerperspectivesMostdesiredfeatureswhenbuyingeyeglassesforthemselvesorfamilymembersamongconsumersinChinaasofJuly2023LeadingneedswhenbuyingeyewearinChina2023Shareofrespondents0%10%20%30%40%50%60%70%ImprovevisionandcorrectedvisualacuityManagemyopiaorpreventmyopiadegreedeteriorationPreventstimulationfromelectronicdevicesSatisfydailyneeds61.9%58.4%32.8%30.6%27.1%23.1%PreventdebrisanddirtcomingincontactwitheyesAvoidstimulationfromultravioletraysSuitaestheticdemands14.9%12.4%Managemigraineandstrabismuscausedbyrefractiveerror28Description:SurveyresultsfromJuly2023indicatedthat62percentofChineserespondentspurchasedeyeglassestocorrecttheirvisualacuity.Inaddition,nearlyathirdofrespondentssaidtheyexpectedeyeglassestopreventeyestimulationwhileusingelectronicdevices.ReadmoreNote(s):China;July2023;2,121respondents;amongconsumerswhopurchasedeyeglassesinthepastyearSource(s):iResearchLeadingchannelstobuyeyeglassesamongconsumersinChinaasofJuly2023MajorchannelsforbuyingeyewearinChina2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%50%55%FranchiseopticalstoresHospitalsoreyeclinicsOptometrycenter48.2%24%8.1%Fast-fashioneyewearstoresE-commerceplatformsIndependentopticalstoresWholesalemarket7.4%6.9%4.1%1.3%29Description:AccordingtoasurveyconductedinJuly2023,nearlyhalfofeyeglassesconsumersinChinasaidtheyboughtspectaclesinopticalchains,whilealmostaquarterstatedthattheypurchasedglassesinhospitalsorophthalmologyclinics.Accordingtothesamesurvey,FormosaOpticalwasthemostrecognizedglassesretailerinChina.ReadmoreNote(s):China;July2023;2,121respondents;amongconsumerswhopurchasedeyeglassesinthepastyearSource(s):iResearchFrequencyofreplacingoldnearsightedeyeglasseswithnewonesinChinain2021FrequencyofgettingnewmyopiaglassesinChina202145%40%35%40%28.7%30%25%20%15%10%5%15.6%9.9%4%1.8%0%WithinoneyearEveryyearEverytwoyearsEverythreeyearsEveryfouryearsFiveyearsorlonger30Description:Around40percentofChinesepeoplewhowearmyopiaglassessaidtheyreplacethemeverytwoyears,accordingtoasurveyin2021.Myopiaaffectedapproximately750millionpeopleinChinaasof2021.

ReadmoreNote(s):China;2021Source(s):iiMediaResearchLeadingcriteriainchoosingeyewearframesamongconsumersinChinaasofJuly2023,bytypeMajorinfluencingfactorsinpurchasingeyewearframesinChina2023,bytypeShareofrespondentsMyopiamanagementglassesforchildrenandteenagers0%

5%

10%

15%PresbyopicglassesforadultsMyopiamanagementglassesforadultsOverall20%

25%

30%35%ComfortableandeasytoadjustDurableLightEcomaterialsVariousdesignandmaterialstochoosefromFashionabledesignSuitablepriceEasytocarry,foldableBrandandreputationNopotentialsafetyhazard31Description:AccordingtoasurveyconductedinJuly2022,comfortabilitywastheleadingcriterionamongChinese