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Unit1ThemassmediaIntegratedskillsLead-inHowdoyougetnewsupdateseveryday?watchingTVprogrammesreadingnewsstoriesonmobilephonereadingnewspapers...Thetermmedia,whichisthepluralofmedium,isthetermweusetorefertodifferenttypesofmediathatprovideuswithimportantinformationandknowledge.Mediahasalwaysbeenpartofoursociety,evenwhenpeopleusedpaintingsandwritingstoshareinformation.Canyoulistthetypesofthemassmediawehavelearnt?

Canyoulistthetypesofthemassmediawehavelearnt?

PrintmediaCanyoulistthetypesofthemassmediawehavelearnt?

PrintmediaBroadcastmediaCanyoulistthetypesofthemassmediawehavelearnt?

PrintmediaBroadcastmediaOnlinemediaCanyoulistthetypesofthemassmediawehavelearnt?

PrintmediaBroadcastmediaOnlinemediaSimonhasfoundanarticleaboutthehistoryofonlinenewsmedia.Readthearticleandlearnmoreaboutit.PrintmediaBroadcastmediadigitalmediaOnlinemediaSimonhasfoundanarticleaboutthehistoryofonlinenewsmedia.Readthearticlebelowandanswerthefollowingquestions.A1.Howhasonlinenewsmediadevelopedovertime?Bytheendof1999,newswebsitessprangup.Thenweenteredthesmartphoneera.Therearehundredsofthousandsofnewsappsandofficialnewmediaaccountsonsocialmedia.Smartphoneownerscancheckthelatestnewsanytimeatanyplace.Duringthepastyears,technologyhastransformedthewaypeoplegetnews2.Whatinformationcanyougetfromthechart?Withtheimprovementofscience&technology,peoplechangetheirwaystogetinformation.Printmediadropsrapidly,broadcastmediafallinpopularity,whileonlinemediaboostup.Readthearticleaboutthehistoryofonlinenewsmediaandanswerthefollowingquestions.(P8-A)1.Howhasonlinenewsmediadevelopedovertime?2.Whatinformationcanyougetfromthechart?1.Howhasonlinenewsmediadevelopedovertime?OnlinenewsmediaTimeDevelopmentResultsInthemid-1990sSomenewspapersbeganto(1)

_____________.Peoplecouldreadthesamecontentinbothprintanddigitaleditions.Bytheendof1999About1,000newspapersinChinasetup(2)

_________,andnewspaperwebsiteswithnoprinteditionssprangup.Therewere(3)

__________,andreaderscouldposttheirowncomments.InthesmartphoneeraNewsappsandofficialnewsmediaaccountsappearedonsocialmedia,(4)______________inChina.Newscouldberead(5)______________.OnlinenewsmediaTimeDevelopmentResultsInthemid-1990sSomenewspapersbeganto(1)

_____________________________________________.Peoplecanreadthesamecontentonlineasisprintedinthenewspaperseveryday.publishtheirowndigitaleditionsontheInternetOnlinenewsmediaTimeDevelopmentResultsBytheendof1999About1,000newspapersinChinasetup(2)__________________________,andnewspaperwebsiteswithnoprinteditionssprangup.Therewere(3)__________________________________________________________,andreaderscouldposttheirowncomments.theirownonlinenewsplatformsawiderrangeofstoriesandalmostinstantupdatesofnewseventsOnlinenewsmediaTimeDevelopmentResultsInthesmartphoneeraNewsappsandofficialnewsmediaaccountsappearedonsocialmedia,(4)

____________________________________inChina.Newscouldberead(5)___________________________________________.withatotalmembershipofover700milliononmobiledevicesatanytimeandatanyplace2.Whatinformationcanyougetfromthechart?Overthepast15years,onlinemediahasbecomeincreasinglypopular,whilethenumberofpeoplewhousebroadcastmediahasdecreasedslightly,andthenumberofpeoplewhouseprintmediahasbeeninsharpdecline.Listentotheinterviewandfillintheblanks.(1)TolearnaboutaspecifictopicfromprintnewspapersorTVbroadcasts,peoplewouldhavetocarefully_______________orwaituntilacertaintimeofday,andbythenthestoriesmayhavealready_______________.(2)Accordingtoonestudy,_____________________ofonlinenewsreadersregularlycommentonarticles.(3)Ifpeoplefindaninterestingonlinenewsarticle,theycanquicklylettheirfriendsknowbysendingthem______tothestoryorsharingiton___________.(4)Arecentsurveyof__________foundthat___________________trustprintnewsmorethanonlinenews.checkeverypagedevelopedfurther38%/thirty-eightpercentalinksocialmedia300people65%/sixty-fivepercentListentotheinterviewagainandcompletethenotesbelow.MissSmith’sopinionononlinenewsmediaReasonsforthepopularityofonlinenewsmediaPeoplehave(1)_________________tonews.Readerscangetthe(2)___________wheneverandwherevertheywant.With(3)________________,peoplecansimplytypeintheirsearchwordsandclick“Search”togetthenewstheywant.Onlinenewsmediamakesiteasyforpeopletointeractwithothersandtalkaboutnews.mucheasieraccesslatestupdatesnewssitesorappsThefutureofonlinenewsmediaItwilldevelop(4)___________withprintnewsmedia.Printnewsmediaisstillviewedbymanypeopleasmoretrustworthythanonlinenewsmedia.Itishardtochangepeople’s(5)____________.Somepeoplejustenjoythefeelingof(6)________________________whenreadingnews.handinhandreadinghabitsholdingaphysicalnewspaperthepopularityof …….的普及

digitaleditions 數(shù)字版本setup 建立;裝配atthesametime 同時(shí)springup 迅速出現(xiàn),突然興起makeahit 獲得成功arangeof 一系列;一些;一套hundredsofthousandsof 成千上萬的postone’sowncomments 發(fā)表自己的評(píng)論thesmartphoneera 智能手機(jī)時(shí)代Usefulwordsandexpressions1.Thepastdecadeshavewitnessedtherapiddevelopment…witnessvt.&vi.是發(fā)生……的時(shí)間(或地點(diǎn)),見證;目擊;作證;是……的跡象

n.目擊人,見證人;證人1)Thepastfewyearshave

witnessed

greatchangesthroughout

EasternEurope.

_________2)Onewitnesstotheaccidentsaidthedriverappearedtobedrunk.___________3)Tonyarrivedhomejustintimeto

witness

hisbrotherbeingtakenawaybythepolice._________________v.

見證n.

目擊者

v.

親眼看見,目擊【詞塊積累】(1)awitnessto

……的證人/證據(jù)(2)witnessto 為……作證;出庭證明;證實(shí)【名師點(diǎn)津】(1)witness作及物動(dòng)詞,其主語可以是時(shí)間或地點(diǎn),表示“是發(fā)生某事的時(shí)間或地點(diǎn)”。(2)“witnessto...”中to為介詞,其后可跟名詞、代詞和動(dòng)名詞形式。2.…,newswebsiteswithnoprinteditionssprangup.springup迅速出現(xiàn),突然興起【詞塊積累】(1)spring

vi.生長(zhǎng);涌出,涌現(xiàn);躍出n.春天;泉水(2)springfrom 突如其來地(從某處)出現(xiàn);起源于(或來自)

某事物【即學(xué)活用】(1)根據(jù)語境猜測(cè)spring的詞義①Shebeganbybeingajoyfulstreamofwater,aspringalwaysdancingandsingingassherandownfromthetopofthemountain. ()②Themountainhasalotofflowersinspring. ()③Idon’tknowwhysuchnewgiftedpeoplehavesprungupinmylife. ()(2)Manymonsterhigh-risebuildings______________________.

許多巨大的高層建筑在這座城市拔地而起。泉水春天涌現(xiàn)springupalloverthecitymakeahit獲得成功3.Theymadeahitimmediatelybecauseofawiderrange…(1)hitsb.onthehead 擊打某人的頭itsuddenlyhitssb.+從句 某人突然想起……(2)makeadifference 有影響,有關(guān)系makeanappointment 約會(huì),預(yù)約makealiving 謀生,維持生活makeadecision 做出決定makeamistake 犯錯(cuò)誤;出差錯(cuò)【熟詞生義】Theprogrammescoredarealhitwiththepublic.(

)n.很受歡迎的人(或事物)【即學(xué)活用】(1)語法填空①Forexample,IsaacNewtondidn’tdiscovergravityafteranapplehithimon___head.②Fromthepassage,weknowthatreadingcanmake__differencetoaperson.③Suddenly__hitmehowdifficultitwasforawomantogetmedicaltrainingatthattime.theait4.Thevarietyandaccessibilityofonlinenewsmeansthattherapidriseofonlinenewsmediaisunlikelytostop.

(1)Itislikelythat...=Sb./Sth.belikelytodosth.很可能……notlikely絕不可能;絕對(duì)不會(huì)(2)belikely/unlikelytodosth.很可能/不大可能做某事unlikelyadj.不大可能發(fā)生的【即學(xué)活用】(1)語法填空①Ifoneislateforajobinterview,__isunlikelythathewillgetthejob.②Studiesshowthatpeoplearelikely________(suffer)frombackproblemsiftheyalwayssitbeforecomputerscreensforlonghours.

(2)句型轉(zhuǎn)換Youarelikelytosufferfrombadhealthifyoukeepsmoking.→_____________youwillsufferfrombadhealthifyoukeepsmoking.

ittosufferItislikelythatInpairs,talkaboutonlinemedia.Usethefollowingquestionsandexpressionstohelpyou.Whatisthecurrentsituationofonlinenewsmedia?Whataretheadvantagesanddisadvantagesofonlinenewsmedia?Howwillonlinenewsmediachangeinthefuture?Why?

ExpressionsDiscussingadvantagesanddisadvantagesOneofthestrengths/problems…isthat…Anotherpositive/negativeaspectisthat…Ontheonehand,…Ontheotherhand,…Therearemoreadvantagestandisadvantageswhenitcomesto……h(huán)asmoreadvantagesover…Writeanarticleaboutonlinenewsmedia.UseyourideasfrompartCandtheinformationinpartsAandBtohelpyou.PlanningyourwritingLearningaboutthestructureTowriteanarticleaboutonlinenewsmedia,youcanfollowthestructurebelow:

Introduction:giveinformationonthecurrentsituationofonlinenewsmedia.

Mainbody:statetheadvantagesanddisadvantagesofonlinenewsmedia.

Conclusion:predictthefutureofonlinenewsmedia.LearningaboutwritingtechniquesYoucanusedifferentexpressionstoavoidrepetitioninyourwriting.Forexample,totalkaboutthepopularityofonlinenewsmedia,youcanusethesentencepatternsbelow:Itisclearthatonlinenewsmediaisbecomingincreasinglypopularamong…Aswecansee,onlinenewsmediaenjoysgreatpopularityamong…Nowadaysanin

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