亞太地區(qū)奢侈品市場調(diào)研和分析報告（英文版）-2024年1月上傳培訓(xùn)課件

INDUSTRIES

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MARKETSLuxurygoodsmarketintheAsia-PacificregionCHAPTER

01OverviewShareofthepersonalluxurygoodsmarketworldwidein2022,byregionShareoftheluxurygoodsmarketworldwide2022,byregion35%32%30%25%20%15%10%5%27%17%14%7%4%0%AmericasEuropeChinaRestofAsiaJapanRestofworldRegion4/statistics/675153/share-of-the-luxury-goods-market-worldwide-by-regionThisstatisticshowstheshareofthepersonalluxurygoodsmarketworldwidein2022,byregion.In2022,theAmericasaccountedfor32percentoftheglobalpersonalluxurygoodsmarket,followedbyEuropewithashareof27percentofthemarket.ReadmoreNote(s):Worldwide;2022Source(s):Bain&CompanyGrowthoftheleadingpersonalluxurygoodsmarketsin2022,byregion/countryGrowthoftheleadingpersonalluxurygoodsmarkets202230%27%25%25%20%15%10%5%21%18%15%0%AmericasAsia(excludingJapan,includingIndia)EuropeJapanRestofworld5Description:Thisstatisticshowstheestimatedgrowthoftheleadingpersonalluxurygoodsmarketsin2022.In2022,thepersonalluxurygoodsmarketinEuropegrewby27percentcomparedtothepreviousyear.

ReadmoreNote(s):Worldwide;2022Source(s):Bain&CompanyMarketsizeofluxurygoodsinAsiafrom2018to2022,withaforecastuntil2027(inbillionU.S.dollars)LuxurygoodsmarketsizeAsia2018-20278007006005007547196856505935384814073993774003002001000201820192020202120222023*2024*2025*2026*2027*6Description:In2022,theluxurygoodsmarketinAsiagenerated538billionU.S.dollars.ThemarketsizeofluxurygoodsinAsiawasforecasttogrowfurtheruntil2027,generating754billionU.S.dollarsthatyear.ReadmoreNote(s):Asia;2018to2022;includesChina,HongKong,India,Japan,Singapore,andSouthKorea;*Forecast.ReadmoreSource(s):EuromonitorRevenueofluxurygoodsintheAsia-Pacificregionin2022,bycountry(inmillionU.S.dollars)RevenueofluxurygoodsmarketinAsia-Pacificregion2022,bycountry60,00048,911.850,00040,00030,00020,00010,000026,402.3413,993.857,521.286,273.47

6,005.364,281.553,863.371,771.55

1,646.741,289.93

1,043.87902.4Vietnam

Pakistan497.42ChinaJapan

HongKong

IndiaAustraliaSouthKoreaThailand

Singapore

Malaysia

Indonesia

Philippines

NewZealand7Description:Comparingthe14selectedregionsregardingtherevenueintheluxurygoodsmarket,Chinaisleadingtheranking(48.9billionU.S.dollars)andisfollowedbyJapanwith26.4billionU.S.dollars.AttheotherendofthespectrumisPakistanwith497.42millionU.S.dollars,indicatingadifferenceof48.4billionU.S.dollarstoChina.ReadmoreNote(s):Australia,China,HongKong,India,Indonesia,Japan,SouthKorea,Malaysia,NewZealand,Pakistan,Philippines,Singapore,Vietnam,Thailand;Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsShareofglobalpersonalluxurygoodsmarketinAsiafrom2019to2022,bysubregionShareofglobalpersonalluxurygoodsmarketAsia2019-2022,bysubregionChinaJapanRestofAsia25%21%20%17%15%15%10%5%14%11%11%8%7%7%0%201920212022*8Description:In2022,Chinawasestimatedtoaccountfor17percentoftheglobalpersonalluxurygoodsmarket.Incomparison,Japan'spersonalluxurygoodsmarketmadeupsevenpercentoftheglobalpersonalluxurygoodsmarketin2022.

ReadmoreNote(s):Asia;2019to2022;*Estimated.ReadmoreSource(s):Bain&CompanyNumberofluxurymergerandacquisition(M&A)dealsintheAsia-Pacificregionin2022,bysectorNumberofluxuryM&AdealsAPAC2022,bysectorAsia-PacificJapan121010876644332220HotelsOthersApparelandaccessories

Cosmeticsandfragrances

WatchesandjewelryPrivatejets9Description:In2022,thehotelindustryintheAsia-Pacificregionsecuredtenluxurymergerandacquisition(M&A)deals.Incomparison,twoprivatejetM&AdealswerecarriedoutinAPACin2022.ReadmoreNote(s):Asia,APAC;2022Source(s):DeloitteLeadingluxurygoodscompaniesintheAsia-Pacificregioninfinancialyear2021,bysalesgrowthLeadingluxurygoodscompaniesAPACFY2021,bysalesgrowthSalesgrowth20%-20%0%40%60%80%100%ChowTaiSengJewelleryCo.,Ltd.ChowSangSangHoldingsInternationalLimitedChinaNationalGoldGroupGoldJewelleryCo.,LtdGuangdongCHJIndustryCo.,Ltd.ZhejiangMingJewelryCo.,Ltd.LanvinGroup93.8%52.1%50.3%41.8%41.5%38.7%ChowTaiFookJewelleryGroupLimitedLaoFengXiangCo.,Ltd.23.2%23.1%ShiseidoCompany,Limited20.4%19.8%ICCFGroupAmorePacificCorporation11.6%PolaOrbisHoldingsInc.JoyalukkasIndiaLimited3.6%0.5%10Description:In2021,China-basedmanufacturerChowTaiSengJewelleryCo.,Ltd.hadthehighestsalesgrowthamongluxurygoodscompaniesintheAsia-Pacificregion,atnearly94percent.Incomparison,thesalesofPCJewellerLtd.fromIndiadeclinedbyapproximately46percentin2021..ReadmoreNote(s):Asia,APAC;2021Source(s):DeloitteCHAPTER

02SegmentsRevenueofluxurygoodsinAsiafrom2019to2028,bysegment(inbillionU.S.dollars)LuxurygoodsrevenueinAsia2019-2028,bysegmentLuxuryWatches&JewelryLuxuryFashionPrestigeCosmetics&FragrancesLuxuryLeatherGoods3.22LuxuryEyewear180160140120100803.323.283.1533.323.0731.8630.562.9926.429.2527.872.782.720.5723.8237.5938.882.3620.7735.9237.3334.3332.7434.492.1831.1129.3931.4218.0726.2928.4923.2125.4522.3920.4124.0235.91336024.84050.56202651.95202753.21202847.63202449.1420254642.8320222039.86201938.57202133.8820200202312Description:Therevenueisforecasttoexperiencesignificantgrowthinallsegmentsin2028.Uponcloserobservation,therelativelyweakincreaseofthesegmentLuxuryEyewearstandsoutexplicitly.therevenueinthissegmentexperiencesvisiblysmallergrowthcomparedtotheaverage,withavalueof1.228billionU.S.dollars.ReadmoreNote(s):Asia;2019to2028Source(s):ConsumerMarketInsightsRevenueofluxurygoodsinAustraliaandOceaniafrom2019to2028,bysegment(inmillionU.S.dollars)RevenueofluxurygoodsmarketinAustraliaandOcean2019-2028,bysegmentLuxuryFashionLuxuryLeatherGoodsPrestigeCosmetics&FragrancesLuxuryWatches&JewelryLuxuryEyewear9,0008,0007,0006,0005,0004,0003,0002,0001,0000201920202021202220232024202520262027202813Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.Comparingthefivedifferentsegmentsfortheyear2028,thesegment'LuxuryFashion'leadstherankingwith3.5millionU.S.dollars.Contrastingly,'LuxuryEyewear'isrankedlast,with156.46millionU.S.dollars.Theirdifference,comparedtoLuxuryFashion,liesat3.4millionU.S.dollars.ReadmoreNote(s):AustraliaandOceania;2019to2028Source(s):ConsumerMarketInsights;MarketAnalyticsRevenueofluxuryleathergoodsintheAsia-Pacificregionin2022,bycountry(inmillionU.S.dollars)RevenueofluxuryleathergoodsinAsia-Pacificregion2022,bycountry9,0008,225.938,0007,0006,0005,0004,0003,0002,0001,00005,757.372,224.441,936.431,557.311,368.48India1,269.93686.42506.6407.53388.26246.84244.3713.3Vietnam

Philippines

PakistanChinaJapanAustralia

HongKong

ThailandSouth

Singapore

Malaysia

IndonesiaKoreaNewZealand14Description:Comparingthe14selectedregionsregardingtherevenueintheluxuryleathergoodssegmentoftheluxurygoodsmarket,Chinaisleadingtheranking(8.2billionU.S.dollars)andisfollowedbyJapanwith5.8billionU.S.dollars.AttheotherendofthespectrumisPakistanwith13.3millionU.S.dollars,indicatingadifferenceof8.2billionU.S.dollarstoChina.ReadmoreNote(s):Australia,China,HongKong,India,Indonesia,Japan,SouthKorea,Malaysia,NewZealand,Pakistan,Philippines,Singapore,Vietnam,Thailand;Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsRevenueofluxurywatchesandjewelryintheAsia-Pacificregionin2022,bycountry(inmillionU.S.dollars)RevenueofluxurywatchesandjewelryinAsia-Pacificregion2022,bycountry25,00022,862.26€20,00015,00010,0005,00009,261.41€3,626.29€2,249.19€

2,208.31€1,935.38€684.7€413.66€

348.85€135.43€

111.64€84.04€73.67€12.86€China

HongKong

Japan

SingaporeIndiaSouthKoreaAustralia

Thailand

Malaysia

Vietnam

Philippines

NewZealandIndonesia

Pakistan15Description:Chinaisleadingtherankingbyrevenueintheluxurywatches&jewelrysegmentoftheluxurygoodsmarket,recording22.9billionU.S.dollars.FollowingcloselybehindisHongKongwith9.3billionU.S.dollars,whilePakistanistrailingtherankingwith12.86millionU.S.dollars,resultinginadifferenceof22.8billionU.S.dollarstotherankingleader,China.ReadmoreNote(s):Australia,China,HongKong,India,Indonesia,Japan,SouthKorea,Malaysia,NewZealand,Pakistan,Philippines,Singapore,Vietnam,Thailand;Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsRevenueofluxuryfashionintheAsia-Pacificregionin2022,bycountry(inmillionU.S.dollars)RevenueofluxuryfashioninAsia-Pacificregion2022,bycountry10,0009,0008,0007,0006,0005,0004,0003,0002,0001,00009,509.597,567.552,599.522,287.271,789.891,490.89India1,436.28770.61568.87443.84435.42271.84270.2114.63Vietnam

Philippines

PakistanChinaJapanAustralia

HongKong

ThailandSouth

Singapore

Malaysia

IndonesiaKoreaNewZealand16Description:TherevenuerankingintheluxuryfashionsegmentoftheluxurygoodsmarketisledbyChinawith9.5billionU.S.dollars,whileJapanisfollowingwith7.6billionU.S.dollars.Incontrast,Pakistanisatthebottomoftherankingwith14.63millionU.S.dollars,showingadifferenceof9.5billionU.S.dollarstoChina.ReadmoreNote(s):Australia,China,HongKong,India,Indonesia,Japan,SouthKorea,Malaysia,NewZealand,Pakistan,Philippines,Singapore,Vietnam,Thailand;Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsRevenueofluxuryeyewearintheAsia-Pacificregionin2022,bycountry(inmillionU.S.dollars)RevenueofluxuryeyewearinAsia-Pacificregion2022,bycountry900827.638007006005004003002001000423.8340.44242.91144.8838.4437.0134.1832.9630.7125.2524.2423.16Singapore

Pakistan14.3ChinaJapanIndiaSouthKoreaAustralia

Philippines

Indonesia

HongKong

Thailand

Malaysia

VietnamNewZealand17Description:Chinaisleadingtherankingbyrevenueintheluxuryeyewearsegmentoftheluxurygoodsmarket,recording827.63millionU.S.dollars.FollowingcloselybehindisJapanwith423.8millionU.S.dollars,whilePakistanistrailingtherankingwith14.3millionU.S.dollars,resultinginadifferenceof813.33millionU.S.dollarstotherankingleader,China.ReadmoreNote(s):Australia,China,HongKong,India,Indonesia,Japan,SouthKorea,Malaysia,NewZealand,Pakistan,Philippines,Singapore,Vietnam,Thailand;Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsPrestigecosmeticsandfragrancesmarketrevenueintheAsia-Pacificregionin2022,bycountry(inmillionU.S.dollars)RevenueofprestigecosmeticsandfragrancesinAsia-Pacificregion2022,bycountry10,0009,027.339,0008,0007,0006,0005,0004,0003,0002,0001,00007,486.382,113.16India1,120.86684.68625.27619.94487.73474.56442.33316.52223.05134111.91JapanChinaSouth

Indonesia

Philippines

Australia

Thailand

HongKong

Pakistan

Malaysia

Vietnam

SingaporeKoreaNewZealand18Description:Japanisleadingtherankingbyrevenueintheprestigecosmetics&fragrancessegmentoftheluxurygoodsmarket,recording9billionU.S.dollars.FollowingcloselybehindisChinawith7.5billionU.S.dollars,whileNewZealandistrailingtherankingwith111.91millionU.S.dollars,resultinginadifferenceof8.9billionU.S.dollarstotherankingleader,Japan.ReadmoreNote(s):Australia,China,HongKong,India,Indonesia,Japan,SouthKorea,Malaysia,NewZealand,Pakistan,Philippines,Singapore,Vietnam,Thailand;Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsCHAPTER

03BrandsRevenueshareoftheLVMHGroupworldwidein2022,bygeographicregionLVMHGroup'srevenueshareworldwidefromin2022,bygeographicregion40%37%35%30%25%20%15%10%5%20%18%13%6%6%0%FranceRestofEuropeUnitedStatesJapanRestofAsiaOthermarkets20Description:ThisstatisticshowstherevenueshareoftheLVMHGroupworldwidein2022,bygeographicregion.In2022,LVMHGroup'sglobalrevenuesharefromtheUnitedStateswas37percent.

ReadmoreNote(s):Worldwide;2022Source(s):LVMHDistributionofrevenueofLVMHinAsiain2022,bysegmentRevenuedistributionofLVMHAsia2022,bysegmentAsiaexcludingJapanJapan70%60%50%40%30%20%10%0%62%59%21%14%11%10%7%7%6%3%FashionandleathergoodsWatchesandjewelryPerfumesandcosmeticsSelectiveretailingandotheractivitiesWinesandspirits21Description:In2022,thefashionandleathergoodssegmentaccountedforoverhalfofLVMH'srevenueinAsia,excludingJapan.Similarly,fashionandleathergoodswerealsothelargestrevenuegroupforLVMHinJapanin2022.

ReadmoreNote(s):Asia,APAC;2022Source(s):LVMHRevenueshareofHermèsworldwidein2022,bygeographicalregionRevenuebreakdownofHermèsworldwide2022,bygeographicalregionOther2%France9%Japan10%RestofAsia-Pacific48%RestofEurope13%Americas18%22Description:ThischartshowstherevenueshareofHermèsworldwidein2022,brokendownbygeographicalregion.In2022,FrancecapturedashareofaboutninepercentofHermès'revenueworldwide.Hermèsisafamily-ownedcompanydealinginluxurygoodsandapparel,headquarteredinParis,France.ReadmoreNote(s):Worldwide;2022Source(s):HermèsRevenueshareoftheKeringGroupworldwidein2022,byregionRevenueshareoftheKeringGroupworldwide2022,byregion35%33%30%25%20%15%10%5%27%27%8%6%0%Asia-Pacific(excludingJapan)NorthAmericaWesternEuropeJapanRestoftheWorld23Description:In2022,27percentoftheKeringGroup'srevenuewasgeneratedfromtheNorthAmericanregion.Thecompany'stotalrevenueamountedtoapproximately20.35billioneurosthatyear.

ReadmoreNote(s):Worldwide;2022Source(s):KeringSalesshareoftheRichemontGroupworldwideinFY2023,bygeographicalregionSalesshareoftheRichemontGroupworldwide2023,bygeographicalregion45%40%40%35%30%25%20%15%10%5%22%22%8%8%0%Asia-PacificEuropeAmericasMiddleEastandAfricaJapan24Description:ThistimelineshowsthesalesshareoftheRichemontGroupworldwideinthefinancialyear2023,bygeographicalregion.Inthatyear,thesalesshareoftheRichemontGroup'sEuropeanregionamountedtoabout22percent.

ReadmoreNote(s):Worldwide;2023Source(s):RichemontGlobalrevenueshareofGucciin2022,byregionGlobalrevenueshareofGucciin2022,byregionRestoftheWorld7%Japan6%Asia-Pacific36%WesternEurope22%NorthAmerica29%25Description:Gucciisoneofthemosticonicandwell-knownluxurypersonalgoodsbrandsintheworld.Thecompanyoperatesallovertheworld.Asof2022,36percentoftheGucci`srevenuesweregeneratedintheAsia-Pacificmarket.

ReadmoreNote(s):Worldwide;2022Source(s):KeringNetsalesshareofPradain2022,bygeographicalregionPrada'snetsalessharein2022,bygeographicalareaMiddleEastandothercountries4.4%Japan9.9%AsiaPacific33%Americas20.9%Europe31.8%26Description:ThisstatisticdepictsthenetsalesshareofPradain2022,brokendownbygeographicalarea.In2022,31.8percentofPrada'stotalnetsalesweregeneratedinEurope.

ReadmoreNote(s):Worldwide;2022Source(s):PradaGlobalrevenueofBurberryfrom2015to2023,byregion(inmillionGBP)Burberry'srevenueworldwidebyregion2015-2023AsiaPacificEMEIA**Americas3,5003,0002,5002,0001,5001,0005007436968136819916129586119385859606488696618794756281,0041,27620221,29720231,20320211,06920171,08120181,10420191,041202093893302015201627Description:ThestatisticshowstheglobalrevenueofBurberryfrom2015to2023,byregion.In2023,Burberry'sAmericaschannelgeneratedarevenueofapproximately743millionBritishpounds.

ReadmoreNote(s):Worldwide;2015to2023;*Retailandwholesalerevenueonly.**Europe,MiddleEast,IndiaandAfrica.Burberry'sfiscalyearrunsfromApril1toMarch31ofthefollowingyear.

ReadmoreSource(s):BurberryLeadingAsianluxurygoodscompaniesin2021,byluxurygoodssales(inbillionU.S.dollars)LeadingAsianluxurygoodscompanies2021,byluxurygoodssalesRevenueinbillionU.S.dollars012345678910ChowTaiFookJewelleryGroupLimited(China/HongKong)ChinaNationalGoldGroupGoldJewelleryCo.,LtdLaoFengXiangCo.,Ltd.(China)8.947.837.26ShiseidoPrestige&Fragrance(Japan)*5.66AmorePacificCorporation(SouthKorea)*TitanCompanyLimited(India)3.732.71ChowSangSangHoldingsInternationalLimited(China/HongKong)2.56KoséCorporation(Japan)*2.06ChowTaiSengJewelryCo.,Ltd.(China)1.241.191.171.151.13PolaOrbisHoldingsInc.(Japan)OnwardHoldingsCo.,Ltd.(Japan)*KalyanJewellersIndiaPvt.Limited(India)LukFoodHoldings(International)Limited(China/HongKong)28Description:In2021,HongKong-basedjewelrycompany,ChowTaiFookJewelleryGroupLimited,wastheleadingAsianluxurygoodscompany,generatingluxurygoodssalesofapproximately8.9billionU.S.dollars.Anotherjewelrybrand,ChinaNationalGoldGroup,followedsecondwithluxurygoodssalesofover7.83billionU.S.dollarsin2021.ReadmoreNote(s):Asia,APAC;Financialyear2021;*Estimate.Luxurygoodsinthisreportfocusesonluxuryforpersonaluse,andistheaggregationofdesignerapparelandfootwear(ready-to-wear),luxurybagsandaccessories(includingeyewear),luxury[...]

ReadmoreSource(s):DeloitteCHAPTER

04ShoppingchannelShareofluxurygoodssaleschannelsinAsiafrom2018to2027,bysaleschannelRevenueshareofluxurygoodsmarketinAsia2018-2027,bysaleschannelOffline14.5%Online120%100%12.4%87.7%201812.4%87.6%201914.3%15.5%16.4%16.9%16.9%17.3%17.7%80%60%40%20%0%85.5%202285.7%202384.5%202483.6%202083.1%202183.1%202582.7%202682.3%202730Description:In2022,theluxurygoodsmarketinAsiageneratedarevenueofover124billionU.S.dollars.Thevastmajorityofthatrevenuewascreatedbyofflinesales,at85.5percent.TheofflinesalesofluxurygoodsinAsiawereforecasttoincreaseupto17,7percentby2027.ReadmoreNote(s):Asia;September2023Source(s):ConsumerMarketInsightsShoppingchannelpreferenceforonlineluxurybrandandservicepurchasesinAsiafrom1stquarterof2022tothe3rdquarterof2023ShoppingchannelpreferenceforonlineluxurypurchasesinAsiaQ12022-Q32023InaphysicalstoreOnlineviamobileOnlineviacomputer/laptopOnlineviatablet100%90%80%70%60%50%40%30%20%10%0%Q1'22*Q2'22Q3'22Q4'22Q1'23Q2'23Q3'2331Description:Inthethirdquarterof2023,47.3percentofonlineshoppersinAsiamadetheirpurchasesontheircomputers,whereas51.5percentpreferredmobiledevices.Incomparison,nearly8in10affluentshoppersstillpurchasedluxurygoodsandservicesinphysicalstores.ReadmoreNote(s):Asia;Q12022toQ32023;3392respondents;18yearsandolder;affluentandhighnetworthindividualsfromChina,HongKong,Japan,andSingapore;*Onlineviamobile/tabletincludesonlymobile.Thisquestionwasphrasedbythe[...]

ReadmoreSource(s):AltiantShareofaffluentconsumerspurchasingluxurybrandsandservicesviacomputersandlaptopsinAsiafrom3rdquarterof2018to2ndquarter2022,byagegroupOnlineluxuryshoppingviacomputersandlaptopsinAsiabyagegroupQ318-Q22218-3940+70%65%60%55%50%45%40%35%30%Q3'18Q4'18Q1'19Q2'19Q3'19Q4'19Q1'20Q2'20Q3'20Q4'20Q1'21Q2'21Q3'21Q4'21Q1'22Q2'2232Description:Inthesecondquarterof2022,63.3percentofonlineshoppersagedbetween18and39usedcomputersandlaptopsfortheironlineluxurypurchasesinAsia,whereasthisratewasat46.7percentforthoseaged40andabove.

ReadmoreNote(s):Asia;Q32018toQ22022;150respondents;18yearsandolder;AffluentandHighNetWorthIndividualsfromChina,HongKong,Japan,andSingaporeSource(s):AltiantShareofaffluentconsumerspurchasingluxurybrandsandservicesviamobiledevicesinAsiafrom3rdquarterof2018to2ndquarter2021,byagegroupMobiledeviceusageforonlineluxuryshoppinginAsiabyagegroupQ318-Q22118-3940+65%60%55%50%45%40%35%30%25%61%59.8%59.2%48.1%41.4%47.7%44.2%47%44.2%40.8%43.2%40%38.3%Q1'2137.8%30.9%36.3%35.9%34.1%33.3%29.7%32.4%Q4'2032%31.8%Q1'2031.2%Q3'18Q4'18Q1'19Q2'19Q3'19Q4'19Q2'20Q3'20Q2'2133Description:TheuseofmobiledevicesandtabletsforonlineluxuryshoppinghasgenerallygrowninpopularityamongAsianconsumersinthetimeperiodbetweenthethirdquarterof2018andthesecondquarterof2021.Theuseofmobiledevicesforluxurygoodsandservicepurchasespeakedaroundthetimeoftheonsetofthecoronaviruspandemicforyoungergenerations,with61percentofthosesurveyedstatingtheyhaveusedtheirmobiledevicesfortheirluxurypurchases.

ReadmoreNote(s):Asia;Q32018toQ22021;159respondents;18yearsandolder;AffluentandHighNetWorthIndividuals;*RespondentswerefromChina,HongKong,Japan,andSingaporeThisquestionwasphrasedbythesourceasfollows:"Withinthe[...]

ReadmoreSource(s):AltiantCHAPTER

05ConsumerbehaviorFrequencyofaffluentconsumerswhopurchasedluxuryproductsinthepastyearintheAsiain2022,byproductcategoryFrequencyofaffluentconsumerswhopurchasedluxuryproductsAsia2022,bycategoryNopurchaseSinglepurchaseMultiplepurchases70%60%50%40%30%20%10%0%AutomotiveArtandcollectiblesJewelryTravelAlcoholWatchesLeathergoodsDesignerfashionWealthmanagementConsumerelectronics35Description:Accordingtoasurveyfrom2022,63percentofaffluentconsumersinAsiamademultiplepurchasesrelatedtowealthmanagementinthepastyear.Incomparison,automotivepurchasesweretheleastcommon,with54.5percentofthesurveyedconsumersnotmakingasinglepurchaseinthepastyear.ReadmoreNote(s):Asia;Q12022;154respondents;18yearsandolder;affluentandhighnetworthindividualsfromChina,HongKong,Japan,andSingaporeSource(s):AltiantIntentionofaffluentconsumerstopurchaseluxuryproductsinthenextyearinAsiain2022,byproductcategoryIntentionofaffluentconsumerstopurchaseluxuryproductsAsia2022,bytypeNoYes90%80%70%60%50%40%30%20%10%0%ArtandcollectiblesAutomotiveJewelryAlcoholWatchesDesignerfashionTravelLeathergoodsWealthmanagementConsumerelectronics36Description:Accordingtoasurveyfrom2022,78.9percentoftheaffluentconsumersinAsiaintendedtomakenoartorcollectiblepurchasesinthenextyear.Incomparison,7.1percentoftherespondentsplannedtomakenonewconsumerelectronicspurchasesinthenextyear.ReadmoreNote(s):Asia;Q12022;154respondents;18yearsandolder;affluentandhighnetworthindividualsfromChina,HongKong,Japan,andSingaporeSource(s):AltiantIntentionofaffluentconsumerstospendonluxuryproductsinthenextyearinAsiain2022,byproductcategoryIntentionofaffluentconsumerstospendonluxuryproductsAsia2022,bycategoryLessMore60%50%40%30%20%10%0%AutomotiveJewelryTravelAlcoholArtandcollectiblesLeathergoods

ConsumerelectronicsDesignerfashionWatchesWealthmanagement37Description:Accordingtoasurveyfrom2022,28.6percentofaffluentconsumersinAsiahadintentionstospendlessonautomotivepurchasesinthenextyear.Incomparison,53.9percentoftherespondentsplannedtospendmoreonwealthmanagementpurchases.ReadmoreNote(s):Asia;Q12022;154respondents;18yearsandolder;affluentandhighnetworthindividualsfromChina,HongKong,Japan,andSingaporeSource(s):AltiantPreferencetobuypremiumorluxuryitemsinselectedAsia-Pacificcountriesin2022,bytypePreferencetobuypremiumorluxuryitemsAPAC2022,bytypeAustraliaChinaIndiaSouthKorea80%70%60%50%40%30%20%10%0%38Description:Accordingtoasurveyfrom2022,62percentofrespondentsinChinapreferredtobuypremiumorluxuryclothesandshoes.Incomparison,40percentofrespondentsinSouthKoreaboughtpremiumorluxuryclothingitemsin2022.

ReadmoreNote(s):Asia,APAC;July5,2021toJune24,2022;72,734respondents;18-64years;ResidentialonlinepopulationSource(s):ConsumerInsightsBehaviorofluxuryshoppersrelatedtosocialmediainAsiaasofthirdquarter2023BehaviorofluxuryshoppersrelatedtosocialmediaAsia2023Shareofrespondents10%0%20%30%40%50%60%FollowedabrandLikedorrecommendedabrandtoyourfriends/families/colleaguesFollowedasocialmediainfluencerMadepurchasesviasocialmediaNoneoftheseSentaprivatemessagetoabrand39Description:AccordingtoasurveyamongaffluentconsumersinAsiain2023,51.5percentoftherespondentsfollowedabrandonsocialmediainthepastthreemonths.Inaddition,19.5percentoftherespondentssentaprivatemessagetoabrandonsocialmediainthepastthreemonths.ReadmoreNote(s):Asia;Q32023;3392respondents;18yearsandolder;affluentandhighnetworthindividualsfromChina,HongKong,Japan,andSingaporeSource(s):AltiantCHAPTER

06SustainabilityOpinionofaffluentconsumersonluxuryshoppingandsustainabilityinAsiaasof3rdquarter2023OpinionofaffluentconsumersonluxuryshoppingandsustainabilityAsia2023Shareofrespondents0%10%20%30%40%50%60%Iaminterestedinbuyingsustainableproducts(e.g.electriccars,organicclothing)IamconcernedaboutthecurrentclimatecrisisIprefertopurchaseluxuryexperiencesratherthanluxurygoods/productsIwillprioritizetravelingresponsiblyinthefutureIamtryingtoredu