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CONSUMERS&BRANDSOnline
magazines:
Cocina
Fácilreaders
in
MexicoConsumer
InsightsAugust
2023Consumer
Insights
GlobalsurveyIntroductionReport
overviewGlobalsurveymethodology(1)Design:OnlineSurvey,
splitquestionnaire
designThisreport
offers
thereader
acomprehensiveoverview
ofCocina
Fácilreaders
inMexico:
who
theyare;
whatthey
like;
what
theythink;and
how
toreachthem.
Itprovides
insightson
theirdemographics,lifestyle,
opinions,
and
marketing
touchpoints.Duration:
approx.
15
minutesLanguage:
official
language(s)
ofeach
country
withAmerican
Englishoffered
asanalternativeAdditionally,thereport
allows
thereader
toRegion:
56countriesbenchmark
CocinaFácil
readers
inMexico
(’’brandusers’’)
againstMexican
E-magazine
readers
ingeneral(’’category
users’’),
and
theoverall
Mexican
onliner,labelled
as’’all
respondents’’
inthe
charts.Numberof
respondents:?
12,000+
forcountries
with
theextended
survey(including
Mexico)?
2,000+
forthebasicsurveyThereport
isupdatedquarterly
andisbased
on
dataSample:
Internet
users,
aged18–64,quotasset
ongender
and
agefrom
theConsumer
InsightsGlobal
survey,
aninternational
survey
thatcovers
more
than15,000brandsacross
56
countries.Fieldwork:?
Continuousfrom
JanuarytoDecember?
Countries
thatreceive
theextended
survey
areupdatedfourtimesayear2Notes:(1):
Seethe
full
methodology
foradetailed
overviewofthe
study
designConsumer
Insights
Global
as
of
August
2023Sources:CHAPTER
01Management
summary?
Brand
usage?
Key
insightsCocina
Fácil
ranks
second
among
online
magazines
in
MexicoManagement
summary:
brandusageand
competitionTop10
most
read
online
magazines
inMexicoNational
GeographicCocina
Fácil48%33%CosmopolitanTVyNovelas28%27%26%ForbesVogue22%21%21%19%19%.mx.mxexpansion.mxRolling
Stone4Notes:"Which
ofthese
online
magazine
websites
(e.g.
fashion,
sports,
entertainment)
have
youspent
money
on
in
the
past12
months?’’;
Multi
Pick;Base:
n=157,
E-magazine
readersSources:Consumer
Insights
Global
as
of
August
2023Cocina
Fácilreaders
inMexicoManagement
summary:
key
insightsDemographic
profileConsumerlifestyleConsumerattitudesMarketing
touchpointsLikeother
onlinemagazines,
CocinaFácil
hasahigh
share
ofreaders
thatareMillennials.Learning
new
thingsisless
importantto
Itstands
out
that77%
ofCocina
FácilCocina
Fácilreaders
access
theinternetviaatabletmore
often
thanthe
averageE-magazine
reader.Cocina
Fácilreaders
thantootherE-magazine
readers.readers
saythatdigitalservices
allowthemtodiscover
new
andexcitingcontent.Cocina
Fácilismore
popularamongFood
and
dining
are
relatively
prevalentCocina
Fácilreaders
tendtofollowpeople
on
social
media
lessoften
thanother
E-magazine
readers.female
E-magazine
readers
thanmaleE-
interests
of
CocinaFácil
readers.magazine
readers.33%
ofCocina
Fácil
readers
are
earlyadopters,
when
itcomes
toinnovation.Socializing
is
arelatively
popularhobbyamong
Cocina
Fácilreaders.Cocina
Fácilhasasmaller
shareofreaders
with
ahigh
income
thanotheronlinemagazines.Arelatively
highshare
ofCocina
Fácilreaders
think
thatimmigration
isanissuethatneedstobeaddressed.Cocina
Fácilreaders
remember
seeingadsinvideo
gamesmore
often
thanother
E-magazine
readers.E-Magazine
readers
ingeneral
andCocina
Fácilreaders
specifically,
liveinsimilar
typeof
communities.5Sources:Consumer
Insights
Global
as
of
August
2023CHAPTER
02Demographic
profile?
Generations?
Gender?
Education?
Income?
Household
classification?
Typeofcommunity?
LGBTQ+Like
other
online
magazines,
Cocina
Fácil
has
a
high
share
of
readers
that
areMillennialsDemographic
profile:
generationsAgeof
consumersinMexicoBrand
users23%52%21%4%Category
usersAllrespondents26%52%19%2%32%41%24%4%Generation
ZMillennialsGeneration
XBaby
Boomers7Notes:’’Howoldareyou?’’;
Single
Pick;"Which
ofthese
online
magazine
websites
(e.g.
fashion,
sports,entertainment)
have
youspent
money
onin
the
past12
months?’’;
Multi
Pick;
Base:
n=52,
Cocina
Fácil
readers,
n=157,
E-magazine
readers,
n=12151,
all
respondentsConsumer
Insights
Global
as
of
August
2023Sources:Cocina
Fácil
is
more
popular
among
female
E-magazine
readers
than
male
E-magazine
readersDemographic
profile:
genderGenderofconsumersinMexicoBrand
users50%50%Category
usersAllrespondents60%40%51%49%MaleFemale8Notes:’’Whatis
yourgender?’’;
Single
Pick;"Which
ofthese
online
magazine
websites
(e.g.fashion,
sports,entertainment)
have
youspent
money
onin
the
past
12
months?’’;Multi
Pick;Base:n=52,
Cocina
Fácil
readers,
n=157,
E-magazine
readers,
n=12151,
all
respondentsConsumer
Insights
Global
as
of
August
2023Sources:67%
of
Cocina
Fácil
readershave
a
college
degreeDemographic
profile:
educationConsumer’s
level
of
educationinMexico54%52%51%23%17%13%12%10%10%9%8%
8%
8%8%6%6%4%2%1%0%
0%Noformaleducation
/primary
schoolLower
secondary
UppersecondaryTechnical
/vocationaleducationBachelor
degree
Master
degree
Doctoral
degreeeducation
(noteligible
foreducation(eligible
foror
equivalentor
equivalentor
equivalentuniversity
study)
university
study)Brand
usersCategory
usersAllrespondents9Notes:’’Whatis
the
highest
levelofeducation
youhave
completed?’’;
Single
Pick;"Which
ofthese
online
magazine
websites
(e.g.
fashion,
sports,entertainment)
have
youspent
money
onin
the
past12
months?’’;Multi
Pick;Base:n=52,
Cocina
Fácil
readers,
n=157,
E-magazine
readers,
n=12151,
all
respondentsConsumer
Insights
Global
as
of
August
2023Sources:Cocina
Fácil
has
a
smaller
share
of
readers
with
a
high
income
than
other
onlinemagazinesDemographic
profile:
incomeShare
ofconsumersinMexicointhehigh,
middle,
andlow
thirdsofmonthly
householdgrossincomeBrand
users26%43%32%Category
usersAllrespondents33%38%29%33%33%33%HighMiddleLow10
Notes:Sources:Recalculated
toonly
include
respondents
that
provide
income
information,
recodebased
on’’Monthly/annual
household
income
(local
currency)’’;Single
Pick;"Which
ofthese
online
magazine
websites
(e.g.
fashion,
sports,entertainment)
have
youspent
money
onin
the
past
12
months?’’;Multi
Pick;Base:n=52,
Cocina
Fácil
readers,
n=157,
E-magazine
readers,
n=12151,
all
respondentsConsumer
Insights
Global
as
of
August
2023Compared
to
other
E-magazine
readers,
Cocina
Fácilreaders
are
relatively
likelyto
live
in
a
multi-generational
familyDemographic
profile:
household
classificationType
of
householdsin
whichconsumersinMexicolive38%33%31%26%23%22%20%18%15%13%8%8%
8%7%6%6%6%4%3%3%2%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenMulti-generationalfamilyTwo
or
morerelated
adults
household
typesOtherBrand
usersCategory
usersAllrespondents11
Notes:Sources:Typology
based
on’’household
size’’,’’household
constellation’’
and
’’children
under
the
age
of14
in
household’’;
Single
Pick;"Which
ofthese
online
magazine
websites
(e.g.
fashion,
sports,
entertainment)
have
youspentmoney
onin
the
past
12
months?’’;Multi
Pick;Base:n=52,
Cocina
Fácil
readers,
n=157,
E-magazine
readers,
n=12151,
all
respondentsConsumer
Insights
Global
as
of
August
2023E-Magazine
readers
in
generaland
Cocina
Fácil
readersspecifically,
live
in
similartype
of
communitiesDemographic
profile:
typeofcommunityCommunities
whereconsumersliveinMexico37%35%34%23%19%18%18%17%17%13%13%12%12%10%
10%6%4%2%Rural
communitySmall
townMedium-sized
townLarge
cityCitywithover
1
Megacity
with
over
5million
inhabitants
million
inhabitantsBrand
usersCategory
usersAllrespondents12
Notes:Sources:’’Inwhat
type
ofcommunity
do
youlive?’’;Single
Pick;
"Which
ofthese
online
magazine
websites
(e.g.fashion,
sports,entertainment)
have
youspent
money
onin
the
past12
months?’’;
Multi
Pick;
Base:
n=52,
Cocina
Fácilreaders,
n=157,
E-magazine
readers,
n=12151,
all
respondentsConsumer
Insights
Global
as
of
August
20236%
of
Cocina
Fácil
readers
consider
themselves
part
of
the
LGBTQ+
communityDemographic
profile:
LGBTQ+LGBTQ+
statusof
consumersinMexicoBrand
users6%7%7%92%91%2%3%Category
usersAllrespondents88%5%YesNoWould
rathernot
say13
Notes:Sources:’’Do
youconsider
yourself
partofthe
LGBTQ+community?’’;
Single
Pick;"Which
ofthese
online
magazine
websites
(e.g.fashion,
sports,entertainment)
have
youspent
money
onin
the
past
12
months?’’;Multi
Pick;Base:n=52,
Cocina
Fácil
readers,
n=157,
E-magazine
readers,
n=12151,
all
respondentsConsumer
Insights
Global
as
of
August
2023CHAPTER
03Consumer
lifestyle?
Lifevalues?
Main
interests?
Hobbies
&leisure
activities?
Sportsactivities?
SportsfollowedLearning
new
things
is
less
important
to
Cocina
Fácil
readers
than
to
other
E-magazine
readersConsumer
lifestyle:
lifevaluesMost
important
aspectsof
lifefor
consumersinMexico56%47%50%46%45%44%38%39%36%33%35%31%31%35%33%
31%28%33%33%31%27%20%19%15%15%
12%10%13%8%6%Tobesuccessful
Anhonest
andMaking
myAhappyrelationshipAdvancingmy
careerSafety
andsecurityLearningnew
thingsHavingagood
timeSocial
justiceTraditionsrespectable
life
own
decisionsBrand
usersCategory
usersAllrespondents15
Notes:Sources:’’Outofthe
following
list,
which
are
the
3mostimportant
aspects
toyouin
life?
Pleasechoose
exactly
3.’’;Multi
Pick;"Which
ofthese
online
magazine
websites
(e.g.fashion,
sports,entertainment)
have
youspent
money
onin
the
past
12
months?’’;Multi
Pick;Base:n=52,
Cocina
Fácil
readers,
n=157,
E-magazine
readers,
n=12151,
all
respondentsConsumer
Insights
Global
as
of
August
2023Food
and
dining
are
relatively
prevalent
interests
of
Cocina
Fácil
readersConsumer
lifestyle:
main
interestsTop10
interestsofCocina
Fácil
readersinMexico62%62%62%61%56%60%60%58%53%56%46%54%54%
53%43%52%51%48%49%38%48%46%44%42%38%42%39%38%31%34%Food
&diningHealth
&fitnessScience
&technologyFinance&economyMovies,TVshows&musicSportsTravelFamily
&parentingFashion&beautyArts&literatureBrand
usersCategory
usersAllrespondents16
Notes:Sources:’’Whattopics
are
youpersonally
interested
in?’’;Multi
Pick;"Which
ofthese
online
magazine
websites
(e.g.
fashion,
sports,
entertainment)
have
youspent
money
on
in
the
past12
months?’’;Multi
Pick;Base:
n=52,
Cocina
Fácilreaders,
n=157,
E-magazine
readers,
n=12151,
all
respondentsConsumer
Insights
Global
as
of
August
2023Socializing
is
a
relatively
popular
hobby
among
Cocina
Fácil
readersConsumer
lifestyle:
hobbies
&leisure
activitiesTop10
hobbiesandleisure
activities
ofCocina
Fácil
readersinMexico60%59%58%56%54%52%52%52%52%50%48%48%46%46%45%45%44%44%43%42%41%41%39%37%36%36%34%33%30%26%ReadingSocializingCooking/bakingVideo
gamingTech
/computersTravelingPetsOutdooractivitiesPhotographyDoing
sportsandfitnessBrand
usersCategory
usersAllrespondents17
Notes:Sources:’’Whatare
your
personalhobbies
and
activities?’’;Multi
Pick;"Which
ofthese
online
magazine
websites
(e.g.fashion,
sports,entertainment)
have
youspent
money
onin
the
past
12
months?’’;Multi
Pick;Base:n=52,
CocinaFácil
readers,
n=157,
E-magazine
readers,
n=12151,
all
respondentsConsumer
Insights
Global
as
of
August
2023Cocina
Fácilreaders
are
more
likely
to
go
dancing
than
other
E-magazinereadersConsumer
lifestyle:
sports
activitiesTop10
sports
activitiesofCocina
Fácil
readersinMexico33%29%27%25%22%21%21%
21%21%21%21%19%19%18%17%15%15%13%
14%13%13%12%11%11%10%8%7%7%6%5%SoccerBasketballFitness,aerobics,cardioRunning/JoggingSwimming/DivingDancingYoga
/PilatesBaseball/SoftballCyclingAmericanFootball
/FlagFootballBrand
usersCategory
usersAllrespondents18
Notes:Sources:’’Which
ofthese
sports
oractivities
do
youdo
at
leastoccasionally?’’;Multi
Pick;"Which
ofthese
online
magazine
websites
(e.g.fashion,
sports,entertainment)
have
youspent
money
onin
the
past12
months?’’;
Multi
Pick;Base:
n=31,
Cocina
Fácil
readers,
n=188,
E-magazine
readers,
n=6286,
all
respondentsConsumer
Insights
Global
as
of
August
2023Cocina
Fácilreaders
are
more
likely
to
follow
gymnastics
than
other
E-magazinereadersConsumer
lifestyle:
sports
followedTop10
sports
followed
byCocinaFácil
readersinMexico39%31%31%31%29%29%27%26%23%22%19%19%17%15%14%12%12%12%
12%Mixed10%10%10%10%8%8%6%7%5%4%4%AmericanfootballSoccerBasketballBoxingBaseballGymnasticsCyclingAthleticsVolleyballMartial
Arts(track&
field)Brand
usersCategory
usersAllrespondents19
Notes:Sources:’’Inwhich
ofthese
sports
do
youfollow
competitions,
leagues
orteams?’’;Multi
Pick;"Which
ofthese
online
magazine
websites
(e.g.
fashion,
sports,entertainment)
have
youspent
money
onin
the
past12
months?’’;MultiPick;Base:n=28,
Cocina
Fácil
readers,
n=150,
E-magazine
readers,
n=4646,
all
respondentsConsumer
Insights
Global
as
of
August
2023CHAPTER
04Consumer
attitudes?
Attitudestowards
digital
media?
Innovation
adoption?
Challenges
facing
thecountry?
Politics20Itstands
out
that
77%
of
Cocina
Fácil
readers
say
that
digital
services
allow
themto
discover
new
and
exciting
contentConsumer
attitudes:media
&digitalmediaAgreementwithstatements
towards
media&digital
mediainMexico77%66%63%63%56%51%19%
19%20%16%17%15%13%12%10%Digitalservices
allowme
to
discover
newandexcitingcontentIprefer
digitalcontentasitiseasier
tomanageIprefer
toown
hardcopies
of
films,books
or
music(e.g.,DVD,
CD,vinyl)Idon’ttrustthemainstream
media
in
afford
allthe
streamingmy
country
ofresidence(e.g.,news
channels)Itis
tooexpensive
toservices
thatIwantBrand
usersCategory
usersAllrespondents21
Notes:Sources:’’Which
ofthese
statements
apply
toyou?’’;
Multi
Pick;"Which
ofthese
online
magazine
websites
(e.g.
fashion,
sports,entertainment)
have
youspent
money
onin
the
past
12
months?’’;Multi
Pick;Base:n=52,
Cocina
Fácilreaders,
n=157,
E-magazine
readers,
n=2020,
all
respondentsConsumer
Insights
Global
as
of
August
202333%
of
Cocina
Fácil
readers
are
early
adopters,
when
it
comes
to
innovationConsumer
attitudes:innovation
adoptionInnovation
adopter
typesbasedonstatements
towards
innovation
byconsumersinMexico49%40%37%33%29%24%18%17%13%13%12%13%2%1%0%InnovatorsEarly
adoptersBrand
usersEarly
majorityCategory
usersLatemajorityAllrespondentsLaggards22
Notes:Sources:Recode
based
on’’Which
ofthese
statements
regardingtechnology
apply
to
you?’’;
Multi
Pick;
"Which
ofthese
online
magazine
websites
(e.g.fashion,
sports,entertainment)
have
youspent
money
onin
the
past
12
months?’’;Multi
Pick;Base:n=52,
Cocina
Fácil
readers,
n=157,
E-magazine
readers,
n=12151,
all
respondentsConsumer
Insights
Global
as
of
August
2023A
relatively
high
share
of
Cocina
Fácil
readers
think
that
immigration
is
an
issuethat
needs
to
be
addressedConsumer
attitudes:challenges
facingthecountryThe
10
most
important
issuesfacing
MexicoaccordingtoCocina
Fácil
readers70%57%60%61%54%54%60%57%58%56%45%54%51%50%49%41%40%46%
46%43%42%37%41%38%
40%33%38%35%24%21%EducationCrimeUnemployment
Rising
prices/inflation/EconomicsituationHealth
andsocial
securityPovertyEnvironmentImmigrationFood
andwater
securitycost
of
livingBrand
usersCategory
usersAllrespondents23
Notes:Sources:’’Whatdo
youpersonally
think
are
the
mostimportant
issues
in
yourcountry
ofresidence
that
need
to
be
addressed?’’;MultiPick;"Which
ofthese
online
magazine
websites
(e.g.
fashion,
sports,entertainment)
have
youspent
money
onin
the
past12
months?’’;
Multi
Pick;
Base:
n=52,
Cocina
Fácil
readers,
n=157,
E-magazine
readers,
n=12151,
all
respondentsConsumer
Insights
Global
as
of
August
2023Compared
to
other
E-magazine
readers,
Cocina
Fácilreaders
tend
to
have
moreright
leaning
political
viewsConsumer
attitudes:politicsPolitical
attitudes
ofconsumersinMexicoBrand
users23%19%46%12%10%Category
usersAllrespondents26%31%33%24%30%27%19%LeftCenterRightPrefer
nottoanswer24
Notes:Sources:Recode
based
on’’Manypeople
use
the
terms’left’
and
’right’when
they
want
to
describe
political
views.Where
would
youplace
yourself
ona
scale
fromleft
to
right?’’;
Single
Pick;"Which
ofthese
online
magazine
websites(e.g.fashion,
sports,entertainment)
have
youspent
money
onin
the
past
12
months?’’;Multi
Pick;Base:n=52,
Cocina
Fácil
readers,
n=157,
E-magazine
readers,
n=12151,
all
respondentsConsumer
Insights
Global
as
of
August
2023CHAPTER
05Marketing
touchpoints?
Internet
usagebydevice?
Social
media
usage?
Media
usagebychannel?
Digitaladvertising
touchpoints?
Non-digital
advertising
touchpointsCocina
Fácilreaders
access
the
internet
via
a
tablet
more
often
than
the
averageE-magazine
readerMarketing
touchpoints:internet
usagebydeviceDevicesconsumersinMexicouse
regularly
toaccesstheinternet94%89%87%79%77%71%70%69%65%62%59%56%54%52%50%50%
50%46%46%45%44%43%42%38%34%31%24%SmartphoneSmart
TVTabletGaming
consoleBrand
usersLaptopDesktop
PCStreaming
deviceSmartwatchSmart
speakersCategory
usersAllrespondents26
Notes:Sources:’’Which
ofthese
devices
do
youregularlyuse
with
an
internet
connection?’’;
Multi
Pick;"Which
ofthese
online
magazine
websites
(e.g.fashion,
sports,entertainment)
have
youspent
money
onin
the
past
12
months?’’;MultiPick;Base:n=52,
Cocina
Fácil
readers,
n=157,
E-magazine
readers,
n=12151,
all
respondentsConsumer
Insights
Global
as
of
August
2023Cocina
Fácilreaders
tend
to
follow
people
on
social
media
less
often
than
otherE-magazine
readersMarketing
touchpoints:social
media
usageSocial
mediaactivitiesinMexicobytype59%62%62%61%56%61%60%59%58%53%59%56%54%52%50%48%39%48%46%46%44%36%44%40%
40%39%28%33%31%20%10%7%6%1%0%
0%Liked
posts
Commented
SentprivateLikedcompanypostsPostedpictures/videosFollowedpeoplePosted
texts/statusSharedpostsbyother
usersFollowedcompaniesSharedcompanypostsIhaveonly
Ihaven’t
usedused
social
social
mediamediabyotheruserson
postsmessagesupdatespassivelyBrand
usersCategory
usersAllrespondents27
Notes:Sources:’’Which
ofthese
things
have
youdone
onsocial
media
in
the
past
4weeks?’’;
Multi
Pick;
"Which
ofthese
online
magazine
websites
(e.g.fashion,
sports,entertainment)
have
youspent
money
onin
the
past
12
months?’’;MultiPick;Base:n=52,
Cocina
Fácil
readers,
n=157,
E-magazine
readers,
n=12151,
all
respondentsConsumer
Insights
Global
as
of
August
2023Cocina
Fácilreaders
tend
to
listen
to
podcasts
more
often
than
E-magazinereaders
in
generalMarketing
touchpoints:media
usagebychannelType
of
mediaconsumersinMexicohavebeen
using
inthepast4weeks90%85%81%87%83%81%73%
71%71%
71%71%70%64%63%60%58%44%59%45%58%51%50%
51%48%48%47%44%30%28%26%8%
8%4%DigitalvideocontentTVMovies
/cinemaDigitalmusiccontentPodcastsRadioMagazinesOnlinemagazinesDailynewspapersOnlinenewswebsitesWeeklynewspapersBrand
usersCategory
usersAllrespondents28
Notes:Sources:’’Whatkind
ofmedia
have
youused
in
the
past
4weeks?’’;
Multi
Pick;
"Which
ofthese
online
magazine
websites
(e.g.fashion,
sports,entertainment)
have
youspent
money
onin
the
past12
months?’’;
Multi
Pick;
Base:
n=52,Cocina
Fácil
readers,
n=157,
E-magazine
readers,
n=6058,
all
respondentsConsumer
Insights
Global
as
of
August
2023Cocina
Fácilreaders
remember
seeing
ads
in
video
gamesmore
often
thanother
E-magazine
readersMarketing
touchpoints:digitaladvertising
touchpointsTop10
placeswhereCocina
Fácil
readersinMexicohavecome
across
digitaladvertisinginthepast4weeks71%63%58%58%54%50%44%50%48%45%44%44%40%40%40%39%30%38%38%37%36%32%29%35%34%32%29%25%22%11%Video
portals
Video
streaming
Video
gamesservicesSocial
mediaMusicportalsOnlinestores
SearchenginesWebsitesandappsof
brandsEditorialwebsitesandappsBlogs/forumsBrand
usersCategory
usersAllrespondents29
Notes:Sources:’’Wherehave
youcomeacrossdigital
advertisements
in
the
past4
weeks?’’;
Multi
Pick;"Which
ofthese
online
magazine
websites
(e.g.fashion,
sports,entertainment)
have
youspent
money
onin
the
past
12
months?’’;MultiPick;
Base:
n=52,
Cocina
Fácil
readers,
n=157,
E-magazine
readers,
n=12151,
all
respondentsConsumer
Insights
Global
as
of
August
2023Cocina
Fácilreaders
remember
ads
they
saw
on
TV
more
often
than
other
E-magazine
readersMarketing
touchpoints:non-digital
advertising
touchpointsPlaces
whereconsumersinMexicohavecome
across
non-digital
advertisinginthepast4weeks75%60%56%48%48%48%46%45%45%44%44%35%42%42%
41%39%33%33%28%26%25%21%22%17%OnTVAtthemovies
OnadvertisingDirectly
inthestoreOntheradioInprintedmagazinesandjournalsBy
mailshot
/advertisingmailInprinteddailynewspapers/cinemaspaceson
the
goBrand
usersCategory
usersAllrespondents30
Notes:Sources:’’Wherehave
youcomeacrossnon-digital
advertisements
in
the
past4weeks?’’;
Multi
Pick;"Which
ofthese
online
magazine
websites
(e
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