法國(guó)電子書市場(chǎng)調(diào)研和分析報(bào)告（英文版）-2024年1月上傳培訓(xùn)課件

DIGITAL

&

TRENDSE-booksinFranceCHAPTER

01MarketoverviewE-booksalesvalueinFrancefrom2010to2022(inmillioneuros)E-booksalesinFrance2010-2022300285.2273.2263.6325020015010050234.1232.31212.6201.7163.9161.4105.3201381.856.852.902010201120122014201520162017201820192020202120223Description:Thevalueofe-booksaleshasbeenincreasingoverthepastdecadeinFrance.Asof2022,thesalesvalueofdigitalbooksreachedatotalof285.2millioneuros,whileitamountedtoaround82millioneurostenyearsearlier.

ReadmoreNote(s):France;2010to2022;e-booksandaudiobooksSource(s):SyndicatNationaldel'EditionForecastofePublishingrevenuebysegmentinFrancefrom2019to2027(inmillionU.S.dollar)ForecastofePublishingrevenuebysegmentinFrance2019-2027eMagazinesePaperseBooks1,00090080070060050040030020010002019202020212022202320242025202620274Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforallthreedifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmenteMagazines,whichhasthehighestvalueof435.29millionU.S.dollars.ReadmoreNote(s):France;2019to2027Source(s):DigitalMarketInsightsForecastePublishingusersbysegmentinFrancefrom2019to2027(inmillion)ForecastePublishingusersbysegmentinFrance2019-2027ePaperseMagazineseBooks7.57.06.56.05.55.04.54.03.53.02019202020212022202320242025202620275Description:Thenumberofusersisforecasttoexperiencesignificantgrowthinallsegmentsin2027.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforallthreedifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentePapers,whichhasthehighestvalueof6.93millionusers.ReadmoreNote(s):France;2019to2027Source(s):DigitalMarketInsightsForecastofDigitalMediaARPUbysegmentinFrancefrom2019to2027(inU.S.dollar)ForecastofDigitalMediaARPUbysegmentinFrance2019-2027ePublishingVideoGamesVideo-on-DemandDigitalMusic2001801601401201008060402002019202020212022202320242025202620276Description:Overthelasttwoobservations,theaveragerevenueperuserisforecasttosignificantlyincreaseinallsegments.Thisreflectstheoveralltrendthroughouttheentireforecastperiodfrom2019to2027.Itisestimatedthattheindicatoriscontinuouslyrisinginallsegments.Inthisregard,theePublishingsegmentachievesthehighestvalueof182.4U.S.dollarsin2027.ReadmoreNote(s):France;2019to2027Source(s):DigitalMarketInsightsMostpurchasedePublishingproductsinFranceasofJune2023MostpurchasedePublishingproductsinFrance2023Shareofrespondents0%10%20%30%40%50%60%eBookseMagazines/onlinemagazinewebsites(e.g.,fashion,sports,entertainment)Onlinenewswebsites/ePaper14%14%14%Audiobooks(download/streaming)13%Podcasts11%Noneoftheabove61%7Description:14percentofFrenchrespondentsansweroursurveyon"MostpurchasedePublishingproducts"with"eBooks".Thesurveywasconductedin2023,among2,027consumers.

ReadmoreNote(s):France;July2022toJune2023;2027respondents;18-64yearsSource(s):ConsumerInsightseBookpurchasesbystorebrandinFranceasofJune2023eBookpurchasesbystorebrandinFrance2023Shareofrespondents0%10%20%30%40%50%60%70%AmazonFnac69%37%GooglePlayStoreAppleBooksCultura22%21%20%EspaceCulturelE.LeclercChapitre15%12%12%Kobo/RakutenKoboBookeen10%DecitreYouScribe9%9%7switch8%Framabook6%8Description:WeaskedFrenchconsumersabout"eBookpurchasesbystorebrand"andfoundthat"Amazon"takesthetopspot,while"Feedbooks"isattheotherendoftheranking.ReadmoreNote(s):France;July2022toJune2023;281respondents;18-64years;respondentswhospentmoneyoneBooks(Media&digitalmedia,Videogames)Source(s):ConsumerInsightsDigitalpublishingrevenueinselectedEuropeancountriesin2022(inmillionU.S.dollars)DigitalMarketOutlook:digitalpublishingrevenueinEuropeancountries2022RevenueinmillionU.S.dollars1,00005001,5002,0002,500UnitedKingdomFrance2,089.91,833.54GermanyItaly1,445.34772.97746.18SpainAustria459.57SwitzerlandBelgiumSwedenNetherlandsFinland422.46379.92375.26330.02267.04241.07224.91167.8992.37NorwayDenmarkLuxembourgPortugal9Description:Comparingthe15selectedregionsregardingtherevenueinthe'ePublishing'segmentofthedigitalmediamarket,theUnitedKingdomisleadingtheranking(2.1billionU.S.dollars)andisfollowedbyFrancewith1.8billionU.S.dollars.AttheotherendofthespectrumisPortugalwith92.37millionU.S.dollars,indicatingadifferenceof2billionU.S.dollarstotheUnitedKingdom.ReadmoreNote(s):Austria,Belgium,Europe,Denmark,Finland,France,Germany,Ireland,Italy,Netherlands,Norway,Portugal,Spain,Sweden,Switzerland,UnitedKingdom;Jan1sttoDec31st2022Source(s):DigitalMarketInsightsImpactofthecoronavirusoutbreakonbooksalesvolumeinFrancefromMarch2020toMarch2022EvolutionofthesalesvolumeindexofbooksinFrance2020-202280%55.7%60%40%20%0%9.3%3.5%-1.1%-2.6%-13.1%-20%-40%-60%-49%Week11(March9-15,

Week29(July13-19,

Week48(November

Week1(January4-10,

Week15(April12-18,

Week40(October4-

Week11(March14-2020)

2020)

23-29,2020

2021)

2021)

10,2021)

20,2022)10Description:Thesalesofbooks,bothinstoresandonline,havesignificantlydroppedsincethebeginningoflockdownmeasuresonMarch17,2020.Thewholemarketregisteredadecreaseof57.1percentfromweek11toweek12of2020,andthattrendhascontinuedduringthefollowingweek.Ifsalessharplyincreasedattheendof2020,January2021recordedlossesalmostashighasMarch2020.ReadmoreNote(s):France;March2020toMarch2022Source(s):EdistatCHAPTER

02ReadershipShareofFrenchyouthhavingreaddigitalbooksasofMarch2022Penetrationrateofe-booksamongFrenchyouthinMarch2022Ididn'tknowitwaspossible4%Yes,several27%No56%Yes,butonlyone13%12Description:Inthebeginningof2022,the"Centrenationaldulivre"(CNL)launchedasurverytoexaminethereadinghabitsoftheyouthinFranceandtohaveabetterunderstandingoftheirreadingmotivationortheirlackofit.Inthiscontext,therespondentsofthesurveywereaskedwhetherornottheyhaveeverreadabook(includingcomicsandmanga)asadigitalversion.Accordingtothesource,ashareof40percentoftheFrenchyouthstatedtohavereadatleastonbookonascreen-asharethat[...]

ReadmoreNote(s):France;January27toFebruary6,2022;1,500respondents;7-25yearsSource(s):CNL;IpsosBreakdownofbookconsumptioninFrancein2022,byformatFormatpreferenceinbookconsumptioninFrance2022ShareofrespondentsPredominantlyonpaper0%

20%Equallyonpaperanddigitally40%Predominantlydigitally60%

80%100%120%Picture/artbooksBandesdessinées(French/Belgiancomicgenre)Books(novels,essays...)80%80%79%12%12%12%8%8%9%13Description:Inearly2022,theACPMcommissionedastudyinordertoexaminetheroleofpaperinthedigitaleverydaylifeofFrenchreaders.Inthiscontext,therespondentswereaskedwhethertheyreadbookspredominantlyinprintedordigitalversion.Thestudyfoundthatthevastmajority(approximately80percent)ofFrenchreaderspreferredreadingalltypesofgenrespredominantlyinprintedversion,nomatteriftheyarereadingartbooks,novelsorcomicbooks.Incomparison,lessthanten[...]

ReadmoreNote(s):France;January2022;1,009respondents;18yearsandolderSource(s):ACPM;CSAResearchPenetrationofreadingbooksinFranceasofFebruary2023,byprintordigitalformatBookreadingpenetrationinFrance2023,byformat100%90%80%70%60%50%40%30%20%10%0%86%29%PrintbooksE-books14Description:ThisstatisticrepresentstheshareofpeopleinFrancewhoreadbooksinFranceasofJanuary2023,byreadingformat.Whereas86percentofrespondentsreadprintbooks,only29percentreaddigitalbooks.

ReadmoreNote(s):France;January17to31,2023;1,002respondents;15yearsandolderSource(s):CNL;IpsosAveragenumberofdigitalbooksreadinFrancein2023,bytypeofreadersAveragenumberofebooksreadbyFrenchin2023Avidreader(20booksandmore)6%Averagereader(5to19books)12%Smallreader(1to4books)11%Nonreader(0books)71%15Description:ThisstatisticpresentstheresultsofasurveyonthereadinghabitsofFrenchpeoplein2023.Theresultsofthisstudyshowthat71percentofrespondentsdeclaredthattheyhadnotreadabookindigitalformat.

ReadmoreNote(s):France;January17to31,2023;1,002respondents;15yearsandolderSource(s):CNL;IpsosShareofpeoplewhoreadcomicbooksindigitalformatinFrancein2020,byagegroupandpreferredplatformFavoritedigitalreadingplatformsforreadersofcomicsinFrance2020,byage7to15years16to75years60%52%51%48%50%40%30%20%10%0%46%29%23%23%14%TabletPersonalComputer(PC)SmartphoneeBookreader16Description:Amongreadersofcomicsindigitalformataged7to15yearsinFrance,themostpreferreddigitalreadingplatformwasthetablet,withover50percentofthepeopleofthisgroupclaimingtoreadcomicsusingthisgadgetin2020.Thoseaged16to75yearspreferredtoreadcomicsusingapropereBookreader(around20percent).ReadmoreNote(s):France;January12-24,2020;351respondents;7-75yearsSource(s):CNL;IpsosAttachmenttoreadingonpaperbyFrenchreadersin2022ReadingmaterialattachmentofFrenchreaders2022Notatallattached5%Rathernotattached13%Veryattached38%Ratherattached44%17Description:Inearly2022,theACPMcommissionedastudyinordertoexaminetheroleofpaperinthedigitaleverydaylifeofFrenchreaders.Inthiscontext,therespondentswereaskedtowhatextenttheyareattachedtoreadingonpaper.Accordingtothesource,thevastmajorityofFrenchreadersisstillattachedtopaperbookreadingnowadays(82percent).ReadmoreNote(s):France;January2022;1,009respondents;18yearsandolderSource(s):ACPM;CSAResearchHowmanybooksdidyoureadonaverageinthepasttwelvemonths?NumberofbooksreadonaverageinFrance2023,byformatShareofrespondents20booksormore30%

40%5-19books50%1-4books60%None0%10%20%70%80%90%100%Printformat26%35%25%14%Digitalformat6%12%11%71%18Description:ThisstatisticisadistributionoftheFrenchpopulationasofJanuary2023,bynumberofdigitalbooksandprintbooksreadonaverage.Thatyear,35percentofrespondentsdeclaredtheyread5to19printbooks,while71percentofrespondentshaveneverreadadigitalbook.ReadmoreNote(s):France;January17-31,2023;1,002respondents;15yearsandolderSource(s):IpsosAveragenumberofprintbooksreadbyFrenchpeoplewithinayearin2023AveragenumberofprintbooksreadbytheFrench202340%35%35%30%26%25%24%25%20%15%10%5%0%20+books5to19books1to4booksNobook19Description:ThisgraphillustratestheresultsofasurveyregardingthereadinghabitsoftheFrenchin2023.Theresultsofthisstudyshowthat25percentofrespondentssaidtheywere"casualreaders",meaningthattheyhadreadbetweenoneandfourprintbooksinthe12monthsprecedingthesurvey.ReadmoreNote(s):France;January8-26,2023;1,002respondents;15yearsandolderSource(s):CNL;IpsosCHAPTER

03ConsumptionhabitsDevicesusedforreadinge-booksanddigitalaudiobooksinFranceasofFebruary2021Deviceusageforreadinge-books&audiobooksinFrance2021E-booksDigitalaudiobooks60%52%50%42%40%36%33%28%30%20%10%13%0%SmartphoneLaptopTabletE-reader21Description:AreportinvestigatingbookreadershipinFrancerevealedthatsmartphoneswerethemostuseddeviceforreadinge-books,whereasjust28percentofsurveyparticipantsreportedusinge-readers.Meanwhile,33percentusedatablettoreade-bookscomparedtojust13percentwhousedtheirphonetoreaddigitalaudiobooks.ReadmoreNote(s):France;January11to16,2021andJanuary25toFebruary8,2021;5,087*;15yearsandolder;*Thesourcenotedthat2,010participantsweresurveyedviatelephonebetween11and16January,2021tomeasuretheprofileand[...]

ReadmoreSource(s):Médiamétrie;SyndicatNationaldel'EditionDevicesbeingusedbyFrenchyouthforreadingdigitalbooksasofMarch2022,bydeviceDeviceuseforreadinge-booksamongFrenchyouthinMarch202260%55%50%40%30%20%10%0%34%33%19%17%8%3%SmartphoneLaptopTabletE-BookreaderComputerGamingconsoleIdon'tremember22Description:Inthebeginningof2022,the"Centrenationaldulivre"(CNL)launchedasurverytoexaminethereadinghabitsoftheyouthinFranceandtohaveabetterunderstandingoftheirreadingmotivationortheirlackofit.Inthiscontext,therespondentsofthesurveywereaskedwhichdevicestheyusetoreaddigitalliterature.Accordingtothesource,themostcommonlyuseddeviceisthesmartphone(55percent),followedbylaptops(34percent)andtablets(33percent).Onlynearlyoneoutoffive[...]

ReadmoreNote(s):France;January27toFebruary6,2022;1,500respondents;7-25yearsSource(s):CNL;IpsosMethodsofobtaininge-booksanddigitalaudiobooksinFranceasofFebruary2021DigitalpurchasingandborrowinginFrance2021E-booksDigitalaudiobooks70%62%62%60%50%40%30%20%10%0%57%50%34%31%30%29%FreeofchargelegallyPay-as-you-go(download)LendingbetweenindividualsDigitalloaninlibraries23Description:AreportonbookreadershipinFrancefoundthat62percentofrespondentsgottheire-booksordigitalaudiobooksfreeofchargeviaalegalchannel.Thisisgoodnewsforthedigitalbookmarket,whichcontinuestofaceproblemslinkedtounpaidillegalaccess.Pay-as-you-godownloadswerealsoapopularoption,whereaslessthan35percentofrespondentsaccessede-booksandonlineaudiobooksviadigitallibraryloans.

ReadmoreNote(s):France;January11to16,2021andJanuary25toFebruary8,2021;5,087*;15yearsandolder;*Thesourcenotedthat2,010participantsweresurveyedviatelephonebetween11and16January,2021tomeasuretheprofileand[...]

ReadmoreSource(s):Médiamétrie;SyndicatNationaldel'EditionHowoftendoyoureadbooks,ingeneral,whetherinpaperordigitalformat?ReadingfrequencyofreadersinFrance202360%49%50%40%30%20%10%0%41%9%EverydayoralmostOccasionallyOnlyduringholidays24Description:IstheaveragereaderinFranceaferventreaderoramorecasualreader?ItappearsthatalmosthalfofpeoplewhoreadinFrancedoiteverydayoralmost.TheFrenchwhoenjoyreadingmanagetotaketimeforthisactivityintheireverydaylife,whereasninepercentofreaderssurveyedadmittedthattheyonlyreadduringholidays.ReadmoreNote(s):France;January17to31,2023;891respondents;15yearsoldandolder;readersSource(s):CNL;IpsosPercentageofpeoplereadingdigitalbooksand/orcomicsontheInternetinFrancein2022,bylawfulnessofconsumptionLawfulnessofreadingdigitalbooksandcomicsonlineinFrance202280%70%60%50%40%30%76%20%13%10%10%0%RegularillicitconsumptionOccasionalillicitconsumptionLawfulconsumption25Description:Asof2022,nearly80percentofFrenchpeopleconsumedigitalbooksandcomicbooksviaalegalplatform.While13percentreportedaregularillicitconsumptionofbooksandcomicbooksonline,tenpercentdiditoccasionally.

ReadmoreNote(s):France;April26toMay17,2022;5,000respondents;15yearsandolder;Consumersofdigitalbooks/comicsSource(s):HadopiFrequencyofconsumptionofdigitalbooksandcomicsontheinternetinFrancein2022FrequencyofdigitalbooksandcomicsconsumptionontheinternetinFrance2022Everydayoralmosteveryday24%Lessoften16%1to3timesamonth25%1to5timesaweek35%26Description:AboutaquarterofdigitalbookandcomicsreadersdidconsumebooksonlineeverydayoralmosteverydayinFrancein2022.Aboutthesameamountofreadersdidtobetweenonetothreetimesamonth.

ReadmoreNote(s):France;April26toMay17,2022;5,000respondents;15yearsandolder;Consumersofdigitalbooks/comicsSource(s):Hadopi;IFOPAdvantagesofdigitalreadingaccordingtoFrenchreadersin2022AdvantagesofdigitalreadinginFrance2022Shareofrespondents0%5%10%15%20%25%30%35%40%Noneedtostockbooks/newspapersFasteraccesstocontent37%35%Easierandmorepracticalfortransportion31%27Description:Inearly2022,theACPMcommissionedastudyinordertoexaminetheroleofpaperinthedigitaleverydaylifeofFrenchreaders.Inthiscontext,therespondentswereaskedwhatthebiggestadvantagesofdigitalreadingareaccordingtothem.37percentoftherespondentsstatedthatnoneedtostocktheirbooksandnewspapersisamongthemainadvantagesofdigitalreading,followedbyfasteraccess(35percent)andeasiertransportation(31percent).

ReadmoreNote(s):France;January2022;1,009respondents;18yearsandolderSource(s):ACPM;CSAResearchCHAPTER

04ComicsandmangaDevicesusedforreadinge-booksanddigitalaudiobooksinFranceasofFebruary2021Deviceusageforreadinge-books&audiobooksinFrance2021E-booksDigitalaudiobooks60%52%50%42%40%36%33%28%30%20%10%13%0%SmartphoneLaptopTabletE-reader29Description:AreportinvestigatingbookreadershipinFrancerevealedthatsmartphoneswerethemostuseddeviceforreadinge-books,whereasjust28percentofsurveyparticipantsreportedusinge-readers.Meanwhile,33percentusedatablettoreade-bookscomparedtojust13percentwhousedtheirphonetoreaddigitalaudiobooks.ReadmoreNote(s):France;January11to16,2021andJanuary25toFebruary8,2021;5,087*;15yearsandolder;*Thesourcenotedthat2,010participantsweresurveyedviatelephonebetween11and16January,2021tomeasuretheprofileand[...]

ReadmoreSource(s):Médiamétrie;SyndicatNationaldel'EditionShareofcomicreaderswhohavealreadyreadwebtoonsinFrancein2021ShareofFrenchpeoplewhohavealreadyreadwebtoons202160%54%50%46%40%30%20%10%0%YesNo30Description:Webtoonsaremorepopularthaneveramongcomicreadersallaroundtheglobe.OriginallyfromSouthKorea,theseonline-exclusivearegenerallypublishedonaregularbasisondedicatedplatforms.ThisphenomenonisalsogettingtractioninFrance,where46percentofcomicreadersstatedhavingalreadyreadoneasof2021.ReadmoreNote(s):France;2021;150respondents;comicreadersSource(s):ActuaBDExpectedincreaseindigitalcomicsconsumptionamongreadersinFrancein2021FutureincreaseofonlinecomicsconsumptioninFrance202170%60%50%40%30%20%59.3%20.7%15.3%Yes10%0%NoMaybe31Description:In2021,morethan15percentofrespondentsclaimedthattheyintendedtoincreasetheirconsumptionofdigitalcomicsinFrance,whileabout20percentofthemwerestillunsure.PrintisgenerallythepreferredreadingformatofFrenchreaders,eventhoughvirtualformatisgainingtractionamongreadersofmangatitles.ReadmoreNote(s):France;2021;150respondentsSource(s):ActuaBDShareofpeoplewhoreadcomicbooksindigitalformatinFrancein2020,byagegroupandpreferredplatformFavoritedigitalreadingplatformsforreadersofcomicsinFrance2020,byage7to15years16to75years60%52%51%48%50%40%30%20%10%0%46%29%23%23%14%TabletPersonalComputer(PC)SmartphoneeBookreader32Description:Amongreadersofcomicsindigitalformataged7to15yearsinFrance,themostpreferreddigitalreadingplatformwasthetablet,withover50percentofthepeopleofthisgroupclaimingtoreadcomicsusingthisgadgetin2020.Thoseaged16to75yearspreferredtoreadcomicsusingapropereBookreader(around20percent).ReadmoreNote(s):France;January12-24,2020;351respondents;7-75yearsSource(s):CNL;IpsosPreferredcomicbooksformatofreadersofcomicbooksinFrancein2020,byagegroupMostpopularcomicbooksformatinFrance2020,byreaderagePaperformatVirtualformat(ebook,pdf...)120%100%80%60%40%20%0%99%98%38%26%7to15years16to75years3