法國(guó)移動(dòng)支付軟件paypal用戶市場(chǎng)調(diào)研和分析報(bào)告（英文版）-2024年1月上傳培訓(xùn)課件

CONSUMERS&BRANDSMobile

payment:

PayPal

users

inFranceConsumer

InsightsSeptember2023Consumer

Insights

GlobalsurveyIntroductionReport

overviewGlobalsurveymethodology(1)Design:OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofPayPalusers

inFrance:

who

theyare;

whatthey

like;

what

theythink;and

how

to

reach

them.

Itprovides

insightson

theirdemographics,

lifestyle,opinions,andmarketing

touchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeAdditionally,thereport

allows

thereader

tobenchmark

PayPalusers

inFrance

(’’brandusers’’)againstFrench

mobile

payment

users

ingeneral(’’category

users’’),

and

theoverall

French

onliner,labelled

as’’all

respondents’’

inthe

charts.Region:

56countriesNumberof

respondents:?

12,000+

forcountries

with

theextended

survey(including

France)?

2,000+

forthebasicsurveyThereport

isupdatedquarterly

andisbased

on

dataSample:

Internet

users,

aged18–64,quotasset

ongender

and

agefrom

theConsumer

InsightsGlobal

survey,

aninternational

survey

thatcovers

more

than15,000brandsacross

56

countries.Fieldwork:?

Continuousfrom

JanuarytoDecember?

Countries

thatreceive

theextended

survey

areupdatedfourtimesayear2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designConsumer

Insights

Global

as

of

September

2023Sources:CHAPTER

01Management

summary?

Brand

usage?

Key

insightsPayPal

ranks

second

among

mobile

payment

services

in

FranceManagement

summary:

brandusageand

competitionTop10

most

used

mobile

paymentservicesinFranceApplePay63%PayPal39%Google

Pay31%Paylib17%LydiaSamsungPay13%12%10%9%8%Mastercard

Clickto

Pay(Masterpass)LyfPayFitbitPaym-carte

(CréditMutuel)5%4Notes:"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

your

smartphone?";

Multi

Pick;

Base:

n=279,

mobile

payment

usersConsumer

Insights

Global

as

of

September

2023Sources:The

share

of

mobile

payment

users

using

PayPal

declined

by4

percentagepoints

since

Q2

of

2022Management

summary:

brandusagetimelineTimeline

of

mobilepaymentusersusing

PayPal43%42%39%39%38%2022

Q22022

Q32022

Q42023

Q12023

Q25Notes:"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

your

smartphone?";

Multi

Pick;

Base:

n=46

-

109

PayPalusers,n=107

-

279

mobile

payment

usersConsumer

Insights

Global

as

of

September

2023Sources:PayPal

users

in

FranceManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsLikeother

mobile

payment

services,PayPalhasahigh

share

ofusers

thatarepartof

Generation

Z.Havingagood

timeismore

importanttoPayPalusers

thantoother

mobilepayment

users.Itstands

out

that57%

ofPayPaluserscould

imaginedoing

theirfinancesexclusively

viasmartphone.PayPalusers

access

theinternet

viaadesktop

PCmore

often

thantheaverage

mobile

payment

user.Compared

toothermobile

paymentservices,

PayPal

hasarelatively

highshareof

male

users.Vehicles

andmobility

arerelativelyprevalent

interests

of

PayPalusers.33%

ofPayPalusers

areinnovators

orearly

adoptersof

new

products.Onsocial

media,

PayPalusers

interactwith

companies

more

often

than

othermobile

payment

users.Video

gaming

isarelatively

popularPayPalhasalarger

shareof

users

witha

hobbyamong

PayPalusers.medium

household

income

than

otherArelatively

highshare

ofPayPalusersthink

thatpoverty

isanissuethatneedstobeaddressed.PayPalusers

remember

seeing

adsonvideo

streaming

services

more

oftenthan

other

mobile

payment

users.mobile

payment

services.PayPalusers

and

mobile

payment

usersingeneral

are

relatively

likely

to

live

inlarge

cities.6Sources:Consumer

Insights

Global

as

of

September

2023CHAPTER

02Demographic

profile?

Generations?

Gender?

Education?

Income?

Household

classification?

Typeofcommunity?

LGBTQ+Like

other

mobile

payment

services,

PayPal

has

a

high

share

of

users

that

arepart

of

GenerationZDemographic

profile:

generationsAgeof

consumersinFranceBrand

users37%35%39%41%19%18%6%6%Category

usersAllrespondents21%33%33%12%Generation

ZMillennialsGeneration

XBaby

Boomers8Notes:’’Howoldareyou?’’;

Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

or

other

points

ofsale

with

your

smartphone?";Multi

Pick;Base:n=109,

PayPalusers,

n=279,

mobilepayment

users,n=12165,

all

respondentsSources:Consumer

Insights

Global

as

of

September

2023Compared

to

other

mobile

payment

services,

PayPal

has

a

relatively

high

shareof

male

usersDemographic

profile:

genderGenderofconsumersinFranceBrand

users63%37%Category

usersAllrespondents56%44%49%52%MaleFemale9Notes:’’Whatis

yourgender?’’;

Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,restaurantsorotherpoints

ofsale

with

yoursmartphone?";

Multi

Pick;Base:

n=109,

PayPalusers,n=279,mobile

payment

users,n=12165,

all

respondentsConsumer

Insights

Global

as

of

September

2023Sources:50%

of

PayPal

users

have

a

college

degreeDemographic

profile:

educationConsumer’s

level

of

educationinFrance26%25%24%23%23%22%22%21%18%17%16%15%15%8%7%3%3%3%3%2%1%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents10

Notes:Sources:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yoursmartphone?";

Multi

Pick;Base:

n=109,

PayPalusers,n=279,

mobile

payment

users,n=12165,

all

respondentsConsumer

Insights

Global

as

of

September

2023PayPal

has

a

larger

share

of

users

with

a

medium

household

income

than

othermobile

payment

servicesDemographic

profile:

incomeShare

ofconsumersinFrance

inthehigh,

middle,andlowthirdsof

monthlyhouseholdgross

incomeBrand

users41%36%22%22%Category

usersAllrespondents47%31%33%33%33%HighMiddleLow11

Notes:Sources:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

topay

in

stores,

restaurants

orother

points

ofsale

with

your

smartphone?";Multi

Pick;

Base:

n=109,

PayPalusers,n=279,

mobile

payment

users,n=12165,

all

respondentsConsumer

Insights

Global

as

of

September

2023Compared

to

mobile

payment

usersoverall,

PayPal

users

are

relatively

unlikelyto

live

in

a

single

householdDemographic

profile:

household

classificationType

of

householdsin

whichconsumersinFrancelive44%42%35%24%23%21%19%16%11%

11%10%9%9%8%7%4%2%

2%Other1%

1%Multi-1%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenTwo

or

moregenerationalfamilyrelated

adults

household

typesBrand

usersCategory

usersAllrespondents12

Notes:Sources:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yoursmartphone?";

Multi

Pick;Base:

n=109,

PayPalusers,n=279,

mobile

payment

users,n=12165,

all

respondentsConsumer

Insights

Global

as

of

September

2023PayPal

users

and

mobile

payment

users

in

general

are

relatively

likely

to

live

inlargecitiesDemographic

profile:

typeofcommunityCommunities

whereconsumersliveinFrance28%26%26%25%24%23%22%

22%21%18%17%17%13%12%6%Rural

communitySmall

townMedium-sized

townCategory

usersLarge

cityCitywithover

1million

inhabitantsBrand

usersAllrespondents13

Notes:Sources:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

yoursmartphone?";

Multi

Pick;Base:n=109,

PayPalusers,n=279,

mobile

payment

users,

n=12165,

all

respondentsConsumer

Insights

Global

as

of

September

20235%

of

PayPal

users

consider

themselves

part

of

the

LGBTQ+

communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersinFranceBrand

users5%86%9%Category

usersAllrespondents8%85%8%7%82%11%YesNoWould

rathernot

say14

Notes:Sources:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Which

ofthese

services

have

youused

in

the

past12

months

to

pay

in

stores,

restaurantsorotherpoints

ofsalewith

yoursmartphone?";

Multi

Pick;Base:

n=109,

PayPalusers,n=279,

mobile

payment

users,n=12165,

all

respondentsConsumer

Insights

Global

as

of

September

2023CHAPTER

03Consumer

lifestyle?

Lifevalues?

Main

interests?

Hobbies

&leisure

activities?

Sportsactivities?

SportsfollowedHaving

a

good

time

is

more

important

to

PayPal

users

than

to

other

mobilepayment

usersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersinFrance51%52%49%40%48%46%45%45%

45%43%39%38%30%

34%29%33%28%28%24%21%18%18%18%16%16%12%11%8%7%6%TobesuccessfulHavingagood

timeAhappyrelationshipAnhonest

andrespectable

lifeSafety

andsecurityLearningnew

thingsSocial

justiceMaking

myown

decisionsAdvancingmy

careerTraditionsBrand

usersCategory

usersAllrespondents16

Notes:Sources:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

pointsofsalewith

yoursmartphone?";

Multi

Pick;Base:n=109,

PayPalusers,n=279,

mobile

payment

users,n=12165,

all

respondentsConsumer

Insights

Global

as

of

September

2023Vehicles

andmobility

are

relatively

prevalent

interests

of

PayPal

usersConsumer

lifestyle:

main

interestsTop10

interestsofPayPal

usersinFrance57%57%55%52%47%51%48%46%42%47%45%44%43%43%42%37%37%38%37%36%34%29%34%30%29%28%26%25%21%18%SportsTravelMovies,TVshows&musicHealth

&fitnessScience

&technologyVehicles

&mobilityFood

&diningFashion&beautyHistoryFinance&economyBrand

usersCategory

usersAllrespondents17

Notes:Sources:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

your

smartphone?";

Multi

Pick;

Base:

n=109,PayPalusers,n=279,

mobile

payment

users,n=12165,

all

respondentsConsumer

Insights

Global

as

of

September

2023Video

gaming

is

a

relatively

popular

hobby

among

PayPal

usersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofPayPal

usersinFrance61%58%50%48%47%36%41%41%43%37%38%42%42%41%41%41%39%38%34%34%28%33%31%30%29%29%28%27%25%17%TravelingVideo

gamingOutdooractivitiesDoing

sportsandfitnessCooking/bakingSocializingTech

/computersReadingCars/vehiclesPetsBrand

usersCategory

usersAllrespondents18

Notes:Sources:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Which

ofthese

serviceshave

you

used

in

the

past12

months

topay

in

stores,restaurantsorotherpoints

ofsalewith

yoursmartphone?";

Multi

Pick;Base:

n=109,PayPalusers,n=279,

mobile

payment

users,n=12165,

all

respondentsConsumer

Insights

Global

as

of

September

2023PayPal

users

are

more

likely

to

play

soccer

than

other

mobile

payment

usersConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofPayPal

usersinFrance26%19%17%19%18%19%18%17%17%13%17%15%15%15%15%14%11%13%12%12%11%11%11%9%8%8%6%5%6%3%SoccerFitness,aerobics,cardioRunning/JoggingBasketballHikingBadmintonCyclingDancingSwimming/DivingMartial

ArtsBrand

usersCategory

usersAllrespondents19

Notes:Sources:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

your

smartphone?";Multi

Pick;Base:n=69,

PayPalusers,n=166,

mobile

payment

users,n=5414,

all

respondentsConsumer

Insights

Global

as

of

September

2023PayPal

users

are

more

likely

to

follow

basketball

than

other

mobile

paymentusersConsumer

lifestyle:

sports

followedTop10

sports

followed

byPayPal

usersinFrance40%33%32%24%23%21%20%20%20%17%17%16%16%14%14%14%14%13%12%11%10%10%10%9%9%8%7%5%3%3%SoccerBasketballTennisRugbyAthletics(track&field)HandballBoxingCyclingAmericanfootballMixedMartial

ArtsBrand

usersCategory

usersAllrespondents20

Notes:Sources:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yoursmartphone?";Multi

Pick;Base:n=62,

PayPalusers,n=135,

mobile

payment

users,n=4129,

all

respondentsConsumer

Insights

Global

as

of

September

2023CHAPTER

04Consumer

attitudes?

Attitudestowards

personal

finances?

Innovation

adoption?

Challenges

facing

thecountry?

Politics21Itstands

out

that

57%

of

PayPal

users

could

imagine

doing

their

financesexclusively

viasmartphoneConsumer

attitudes:financeAgreementwithstatements

towards

financeinFrance57%53%45%45%37%30%30%24%24%24%23%21%14%9%9%Icould

imaginedealing

Onlinefinancialservices

Iftheservice

is

good,with

my

financial

havemademe

confident

I’mhappy

topayfortransactionsexclusively

abouthandling

my

own

account

administration

from

atechcompanyIcould

imaginegettingallmy

financialservicesNew

financialtopics,suchascrypto

andNFTs,fascinatemeviamy

smartphonefinances(Fintechservices

tohelp

withbanking,budgeting,andtransactionssuchasGoogle

or

AppleBrand

usersCategory

usersAllrespondentsinvestments

etc.)22

Notes:Sources:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yoursmartphone?";

Multi

Pick;Base:

n=109,PayPalusers,n=279,

mobile

payment

users,n=2025,

all

respondentsConsumer

Insights

Global

as

of

September

202333%

of

PayPal

users

are

innovators

orearly

adopters

of

new

productsConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinFrance43%42%41%32%25%22%22%18%17%15%11%10%1%1%0%InnovatorsEarly

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards23

Notes:Sources:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"Which

ofthese

serviceshave

youused

in

the

past12

months

to

pay

in

stores,

restaurants

orotherpoints

ofsale

with

yoursmartphone?";

Multi

Pick;Base:

n=109,

PayPalusers,n=279,

mobile

payment

users,n=12165,

all

respondentsConsumer

Insights

Global

as

of

September

2023A

relatively

high

share

of

PayPal

users

think

that

poverty

is

an

issue

that

needsto

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

France

accordingtoPayPal

users61%57%55%52%49%49%43%43%46%38%44%44%44%39%42%37%43%35%41%41%41%41%39%39%38%39%37%37%36%33%Rising

prices/inflation/cost

of

livingPovertyClimatechange

UnemploymentEducationEconomicsituationHousingHealth

andsocial

securityEnvironmentCrimeBrand

usersCategory

usersAllrespondents24

Notes:Sources:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurantsorother

points

ofsale

with

yoursmartphone?";

Multi

Pick;

Base:

n=109,

PayPalusers,n=279,

mobile

payment

users,n=12165,all

respondentsConsumer

Insights

Global

as

of

September

2023PayPal

users

tend

to

have

moreleft

leaning

political

views

than

other

mobilepayment

usersConsumer

attitudes:politicsPolitical

attitudes

ofconsumersinFranceBrand

users34%22%28%16%Category

usersAllrespondents28%20%38%13%23%27%28%22%LeftCenterRightPrefer

nottoanswer25

Notes:Sources:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Which

ofthese

serviceshave

youused

inthe

past

12

months

topay

in

stores,

restaurants

orother

points

ofsale

with

yoursmartphone?";

Multi

Pick;

Base:

n=109,

PayPal

users,n=279,

mobile

payment

users,n=12165,

all

respondentsConsumer

Insights

Global

as

of

September

2023CHAPTER

05Marketing

touchpoints?

Internet

usagebydevice?

Social

media

usage?

Media

usagebychannel?

Digitaladvertising

touchpoints?

Non-digital

advertising

touchpointsPayPal

users

access

the

internet

via

a

desktop

PC

more

often

than

the

averagemobile

payment

userMarketing

touchpoints:internet

usagebydeviceDevicesconsumersinFranceuseregularlyto

accesstheinternet98%95%89%89%77%70%71%67%58%57%55%48%45%44%43%42%42%37%36%30%29%28%28%

28%18%16%16%SmartphoneLaptopDesktop

PCTabletGaming

consoleCategory

usersSmart

TVSmartwatchSmart

speakers

Streaming

deviceBrand

usersAllrespondents27

Notes:Sources:’’Which

ofthese

devices

do

youregularlyuse

with

an

internet

connection?’’;

Multi

Pick;"Which

ofthese

serviceshave

you

used

in

the

past12

months

topay

in

stores,restaurantsorotherpoints

ofsalewith

yoursmartphone?";

Multi

Pick;Base:

n=109,

PayPalusers,n=279,

mobile

payment

users,n=12165,

all

respondentsConsumer

Insights

Global

as

of

September

2023On

social

media,

PayPal

users

interact

with

companies

more

often

than

othermobile

payment

usersMarketing

touchpoints:social

media

usageSocial

mediaactivitiesinFrance

by

type64%63%62%61%54%61%56%53%51%39%52%38%51%43%51%42%40%39%36%35%22%34%33%32%32%21%29%26%18%13%10%10%4%

4%4%1%SentprivatemessagesFollowedpeoplePostedpictures/videosCommented

Liked

postsSharedpostsbyother

usersFollowedcompaniesLikedcompanypostsPosted

texts/statusSharedcompanypostsIhaveonly

Ihaven’t

usedused

social

social

mediamediaon

postsbyotherusersupdatespassivelyBrand

usersCategory

usersAllrespondents28

Notes:Sources:’’Which

ofthese

things

have

youdone

onsocial

media

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orotherpoints

ofsale

with

yoursmartphone?";

Multi

Pick;Base:

n=109,

PayPalusers,n=279,

mobile

payment

users,n=12165,

all

respondentsConsumer

Insights

Global

as

of

September

2023PayPal

users

tend

to

go

to

the

movies

more

often

than

mobile

payment

users

ingeneralMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersinFrance

havebeen

using

inthepast4weeks90%89%80%

80%87%82%75%66%65%62%60%

60%58%57%57%54%45%53%52%47%46%45%44%42%32%37%26%36%22%23%23%

17%15%DigitalvideocontentTVMovies

/cinemaDigitalmusiccontentRadioOnlinenewswebsitesPodcastsOnlinemagazinesDailynewspapersMagazinesWeeklynewspapersBrand

usersCategory

usersAllrespondents29

Notes:Sources:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

yoursmartphone?";

Multi

Pick;Base:

n=62,

PayPalusers,n=149,

mobile

payment

users,n=6070,

all

respondentsConsumer

Insights

Global

as

of

September

2023PayPal

users

remember

seeing

ads

on

video

streaming

services

more

oftenthan

other

mobile

payment

usersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswherePayPal

usersinFrancehave

come

across

digital

advertisinginthepast4weeks58%54%51%49%45%43%40%40%40%39%38%38%34%34%33%33%33%30%29%29%18%28%18%28%25%24%15%23%21%19%Video

portals

Video

streaming

Search

engines

Social

mediaservicesWebsitesandappsof

brandsOnlinestoresVideo

gamesEditorialwebsitesandappsOtherappsMusicportalsBrand

usersCategory

usersAllrespondents30

Notes:Sources:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,restaurantsorotherpoints

ofsale

with

yoursmartphone?";

Multi

Pick;

Base:n=109,

PayPalusers,n=279,

mobile

payment

users,n=12165,

all

respondentsConsumer

Insights

Global

as

of

September

202368%

of

PayPal

users

remember

ads

they

saw

on

TVMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinFrancehavecome

across

non-digital

advertisinginthepast4weeks68%57%

57%50%49%42%45%44%35%43%36%36%33%32%32%31%30%30%26%24%23%23%21%15%OnTVAtthemovies/cinemaDirectly

inthestoreOnadvertisingspacesOntheradioInprintedmagazinesandjournalsBy

mailshot

/advertisingmailInprinteddailynewspaperson

the

goBrand

usersCategory

usersAllrespondents31

Notes:Sources:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;"Which