奈飛公司(Netflix)案例分析

奈飛高市盈率的解析2021/5/911.Netflix的簡(jiǎn)介與發(fā)展之路

2.Netflix的股價(jià)波動(dòng)

4.Netflix的市盈率有多高？

5.Netflix的市盈率為什么這么高？

2021/5/92以電影、電視劇租賃起家目前主營(yíng)在線影片租賃、DVD郵寄服務(wù)也是網(wǎng)絡(luò)影視制作商納斯達(dá)克將Netflix界定為

“消費(fèi)服務(wù)”行業(yè)公司在其年報(bào)中對(duì)自身的定義是

InternetdeliveryofTVshowsandmoviesNetflix的簡(jiǎn)介與發(fā)展之路2021/5/93Netflix的業(yè)務(wù)分類國(guó)內(nèi)流媒體國(guó)際流媒體國(guó)內(nèi)DVD業(yè)務(wù)Netflix的簡(jiǎn)介與發(fā)展之路2021/5/94會(huì)員付費(fèi)制（無商業(yè)廣告）基本無其他收入Netflix的簡(jiǎn)介與發(fā)展之路2021/5/95TimelineThecompanywasestablishedin1997andisheadquarteredin

LosGatos,CaliforniabyMarcRandolph&ReedHastingIn2000,Netflixreached

Blockbustertobecomestrategicpartnersandinvestors,howeverBlockbusterdeclinedtheofferIn2007,ItbegantomoveawayfromitsoriginalcorebusinessmodelofmailingDVDsbyintroducing

VideoonDemand

viatheInternetNetflixintroducedthemonthlysubscriptionconceptinSeptember1999By2010,Netflix'sstreamingbusinesshadgrownsoquicklythatwithinmonthsthecompanyhadshiftedfromthefastest-growingcustomeroftheUnitedStatesPostalServicetothebiggestsourceofInternettrafficinNorthAmericaintheevening.OnSeptember18,2011,NetflixannounceditsintentionstorebrandandrestructureitsDVDhomemediarentalserviceasanindependentsubsidiary

companycalled

Qwikster,totallyseparatingtheDVDrentalandstreamingserviceInApril2014,Netflixapproached50millionglobalsubscriberswitha32.3%videostreamingmarketshareintheUnitedStates.Netflixoperatesinatotalof41countriesaroundtheworldRapidgrowingDVDrentalservicewhere

theygained3millionsubscribersinearly

2005.

2021/5/96競(jìng)爭(zhēng)對(duì)手包括HBOGOAMAZONPRIMEVUDU主打影視劇：Netflix的簡(jiǎn)介與發(fā)展之路2021/5/97Netflix的股價(jià)波動(dòng)2021/5/98Netflix的股價(jià)波動(dòng)2021/5/99Netflix的市盈率在2012年之后明顯高于行業(yè)平均水平Netflix的市盈率有多高？2021/5/910Netflix的市盈率有多高？2021/5/911是什么支撐起了Netflix的高市盈率？平臺(tái)自身高速的發(fā)展自產(chǎn)影視劇獲得巨大成功針對(duì)國(guó)內(nèi)市場(chǎng)的挖掘效果顯著國(guó)際市場(chǎng)的拓展成效卓著2021/5/912自產(chǎn)影視劇獲得巨大成功是什么支撐起了Netflix的高市盈率？2021/5/913國(guó)內(nèi)市場(chǎng)增長(zhǎng)強(qiáng)勁是什么支撐起了Netflix的高市盈率？2021/5/914海外市場(chǎng)表現(xiàn)亮眼是什么支撐起了Netflix的高市盈率？2021/5/915海外市場(chǎng)表現(xiàn)亮眼是什么支撐起了Netflix的高市盈率？2021/5/916現(xiàn)金流穩(wěn)步提升，盈利能力進(jìn)一步拓展是什么支撐起了Netfli