全球蘋果酒米酒市場前景及投資研究報告-培訓(xùn)課件外文版2024.4

INDUSTRIES

&

MARKETSCider,

Perry

&

Rice

Wine:

marketdata

&

analysisMarket

InsightsreportSeptember2023Table

of

ContentsOverviewAppendixSummary567Product

OverviewAuthor2930MarketDefinitionKeyTakeawaysMarket

NumbersRevenue

by

Market91215182124252627AverageRevenue

per

CapitaAverageVolumeper

CapitainlitersVolumePriceper

UnitOnlineRevenue

ShareMobile/DesktopSplitOut-of-HomeRevenueShareOut-of-HomeVolumeShare2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

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Market

Insightscom/outlook/3CHAPTER

1OverviewThe

Cider,

Perry

&

Rice

Wine

has

lots

of

local

special

circumstancesOverview:

SummarySummaryTheCider,Perry

&RiceWine

market

isexperiencing

significantgrowth

anddevelopment

due

tochanging

customer

preferences,

emerging

trends,localspecial

circumstances,

andunderlyingmacroeconomic

factors.Thedevelopment

of

the

Cider,Perry

&RiceWinemarket

varies

across

differentcountries

andregions

due

tolocal

special

circumstances.

Incountries

with

alonghistory

of

ciderproduction,

suchasthe

United

Kingdomand

France,

there

isastrong

culturaltradition

and

consumer

demand

forthesebeverages.

Thesecountries

havewell-established

ciderindustriesandawide

rangeof

traditionalandcraftproducers,

while

Rice

Wines

are

typicallymore

popular

intheAsia-Pacfificregion.Customers

areincreasingly

seeking

alternativealcoholic

beverages

totraditionalbeers

andwines.

Cider,Perry,

andRiceWineoffer

unique

flavors

andcharacteristics

thatappealtoawide

rangeofconsumers.

These

beverages

areoften

perceived

asrefreshing

andlighteroptionscompared

to

other

alcoholicdrinks.

Additionally,

the

naturaland

fruityflavors

ofcider,

perry,

and

rice

wineattractthosewho

prefer

beverages

with

ahint

of

sweetness.

Asaresult,there

isagrowing

demand

forthese

products

inthe

global

market.Thegrowth

oftheCider,Perry

&RiceWine

market

isalsoinfluenced

byunderlying

macroeconomic

factors.

Rising

disposableincomes

andchanginglifestyles

inemerging

economies

haveled

toanincrease

inalcohol

consumptionandashifttowards

premium

andspecialty

beverages.

Asaresult,there

isagrowing

market

forcider,

perry,

and

rice

wine

incountries

suchasChina,India,andBrazil.

Inconclusion,

the

Cider,Perry

&RiceWinemarket

isdeveloping

andexpandingdueto

changingcustomer

preferences,

emerging

trends,local

specialcircumstances,

and

underlying

macroeconomic

factors.Onenotable

trend

inthe

Cider,Perry

&RiceWine

market

istheriseof

craftandartisanalproducts.

Consumers

areincreasingly

interested

inunique

and

high-qualitybeverages

thatare

producedinsmall

batchesusingtraditionalmethods.Craftcider,perry,

andrice

wine

producers

are

abletocatertothisdemand

byoffering

awide

variety

of

flavorsandexperimenting

with

different

ingredients

andproduction

techniques.5Sources:Market

Insights

2023Cider,

Perry

&

Rice

Wine

is

an

important

part

of

the

Alcoholic

Drinks

marketOverview:

Market

DefinitionMarket

definitionTheCider,Perry

&RiceWine

segment

includesfruitwines

suchascider

(madefrom

apples),perry

(made

frompear),andrice

wines.

Palmwines

and

similarbeverages

arealsoincluded.

However,

wines

thatusegrapesastheirbasearenotcovered

astheyform

partoftheWinesegment.combination

oftheat-home

andout-of-home

prices,

which

includesallsales

andconsumption

taxes.

Percapitafiguresrefer

to

thewhole

population.Themarket

comprises

revenue

andaverage

revenue

percapita,volume

andaverage

volume

percapita,price

perunit(perliter),

aswell

assaleschannels.Additionally,

itcovers

sales(at-home

sales,out-of-home

sales,

and

eCommercesales)

toprivateendcustomers

(B2C).Theat-home

market

encompasses

salesviasupermarkets,

hypermarkets,convenience

stores,

andsimilarchannels.Theout-of-home

market

encompasses

salestohotels,

restaurants,cateringcompanies,

cafés,bars,andsimilarhospitality

service

establishments.Different

prices

areconsidered

forat-home

and

out-of-home

consumption.

Theprice

perunitrefers

tolitersasabaseunit,

and

theaverage

price

isa6Sources:Market

Insights

2023Cider,

Perry

&

Rice

Wine

accounted

for

7.33%

of

the

Alcoholic

Drinks

marketrevenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheCider,Perry

&Rice

Wine

market

amountstoUS$118.80bn

in2023.Themarket

isexpected

togrow

annuallyby6.30%

(CAGR2023-2027).Thismarket

includes:Thismarket

excludes:Inglobalcomparison,

most

revenue

isgenerated

inNigeria

(US$28,230.00m

in2023).?Cider?Non-Alcoholic

Variants?Perry?Beer

Mix

DrinksInrelation

to

totalpopulation

figures,per

person

revenues

of

US$15.47

aregenerated

in2023.?Rice

Wine(e.g.

Sake)By

2027,

26%

ofspendingand6%

ofvolume

consumption

intheCider,Perry

&RiceWinemarket

will

beattributable

toout-of-home

consumption

(e.g.,inbarsandrestaurants).?PalmWine

and

other

fermentedalcoholic

beveragesIntheCider,Perry

&Rice

Winemarket,

volume

is

expected

toamountto48.54bn

Lby2027.

Themarket

forCider,Perry

&Rice

Winemarket

isexpected

to

show

avolume

growth

of

2.4%

in2024.Theaverage

volume

perperson

intheCider,Perry

&Rice

Winemarket

isexpectedtoamountto5.77L

in2023.7Sources:Market

Insights

2023CHAPTER

2Market

NumbersCider,

Perry

&

Rice

Wine

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

-1.5%

from2014

to

2027Market

Size:

GlobalRevenue

forecast

inbillionUS$+1.5%(1)151.65143.28135.03126.88124.82118.84115.88112.62112.10111.29109.25109.17105.17101.90201420152016201720182019202020212022202320242025202620279Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

50.6

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+9.0%(1)+3.7%(1)69.160.750.644.8+10.3%(1)14.0+9.2%(1)+4.3%(1)8.67.24.60.60.72022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

14.9

billion,

China

is

the

biggestmarket

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+3.2%(1)17.414.9+11.7%(1)+10.7%(1)+12.9%(1)4.13.7+9.2%(1)2.32.41.70.90.20.32022202720222027202220272022202720222027ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Cider,

Perry

&

Rice

Wine

average

revenue

per

user

is

estimated

to

increase

at

aCAGR(1)

of

0.5%

from

2014

to

2027Market

Size:

GlobalAveragerevenue

percapita

inUS$+0.5%(1)19.118.217.817.316.416.415.715.515.115.215.214.314.013.62014201520162017201820192020202120222023202420252026202712

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

user

of

36.5,

Africa

is

the

biggest

market

amongselected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

inUS$+6.6%(1)50.336.5+10.4%(1)16.6+3.0%(1)+3.0%(1)+8.4%(1)15.713.613.111.310.16.94.62022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

user

of

34.8,

the

United

Kingdom

is

the

biggestmarket

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

inUS$+11.2%(1)59.334.8+13.0%(1)+3.0%(1)+10.1%(1)10.920.0+9.3%(1)11.910.810.26.74.22.72022202720222027202220272022202720222027ChinaUnitedStatesUnitedKingdomGermanyFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Cider,

Perry

&

Rice

Wine

volume

per

capita

are

estimated

to

be

stable

from2014

to

2027Market

Size:

GlobalVolume

percapita

forecast

in

liter76.26.26.26.26.26.26.16.05.95.95.95.85.865432105.62014201520162017201820192020202120222023202420252026202715

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Africa

has

the

biggest

market

in

Cider,

Perry

&

Rice

Wine

volume

per

capita

in2027Market

Size:

Regional

Comparison

(1/2)Volume

percapita

forecast

in

liter3530.931.030.229.929.729.53025201510527.727.326.626.626.726.826.326.55.53.61.55.63.31.35.73.05.72.75.72.45.72.45.32.15.22.15.11.55.22.04.92.04.72.04.82.04.02.01.41.41.41.51.31.31.31.31.41.4020142015201620172018Asia201920202021202220232024202520262027Australia&OceaniaEuropeAfricaAmericas16

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

per

capita

of

7.2,

the

United

Kingdom

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

percapita

forecast

in

liter1412.111.56.51210811.16.211.16.310.110.19.16.38.86.18.35.78.45.98.05.77.65.47.65.57.25.06.56.11.96.01.9642.01.31.91.30.91.91.20.91.91.20.91.91.01.90.91.90.91.91.01.91.01.91.01.91.11.91.121.20.91.10.90.80.7020142015201620172018UnitedStatesFrance201920202021202220232024202520262027ChinaGermanyUnitedKingdom17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Cider,

Perry

&

Rice

Wine

volume

are

estimated

to

increase

at

a

CAGR(1)

of

0.9%from2014

to

2027Market

Size:

GlobalVolume

forecast

inbillionliter+0.9%(1)48.547.546.446.045.345.444.944.244.344.044.044.343.142.72014201520162017201820192020202120222023202420252026202718

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

32.3,

Africa

is

the

biggestmarket

among

selected

regions

in2022Market

Size:

Regional

Comparison

(1/2)Volume

forecast

inbillionliter+2.6%(1)36.832.3+0.2%(1)+5.3%(1)+4.3%(1)+2.4%(1)5.65.74.43.41.31.60.10.12022202720222027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania19

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

2.8,

China

is

the

biggest

market

among

selected

countries

in2022Market

Size:

Regional

Comparison

(2/2)Volume

forecast

inbillionliter-0.1%(1)2.82.8+5.5%(1)+4.4%(1)+5.6%(1)0.60.5+3.1%(1)0.50.40.40.30.10.12022202720222027202220272022202720222027ChinaUnited

StatesUnited

KingdomGermanyFrance20

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Cider,

Perry

&

Rice

Wine

price

per

unit

are

estimated

to

increasefrom2014

to2027Market

Size:

GlobalPrice

perliterforecast3.53.13.02.92.93.02.52.01.51.00.50.02.82.72.62.52.62.42.52.42.42.32014201520162017201820192020202120222023202420252026202721

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Asia

has

the

biggest

market

in

Cider,

Perry

&

Rice

Wine

price

per

unit

in

2027Market

Size:

Regional

Comparison

(1/2)Price

perliterforecast10.78.01110910.47.810.010.17.69.87.39.69.49.57.19.29.29.19.06.88.86.58.4876.15.84.15.83.95.83.95.63.35.43.965.34.04.53.21.954.33.01.84.24.02.71.54.03.83.62.51.43.442.91.72.71.62.51.532.31.22.31.22.31.32.21.22.11.22.21.32.01.221020142015201620172018201920202021202220232024202520262027AfricaEuropeAmericasAustralia&OceaniaAsia22

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

price

per

unit

of

14.8,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perliterforecast10.09.61098765432109.28.88.38.15.07.85.17.87.64.97.55.27.45.84.97.47.35.56.86.56.36.26.15.95.95.75.55.55.15.44.95.24.35.04.15.24.62.84.52.73.93.24.42.41.93.73.04.32.63.52.73.32.53.12.32.92.22.72.12.31.92.71.92.51.92.22.12.020142015201620172018GermanyFrance201920202021202220232024202520262027UnitedKingdomChinaUnitedStates23

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Inthe

Cider,

Perry

&

Rice

Wine

market,

Online

Revenue

‘s

share

reached

5.0%

in2022FurtherMarket

AnalysisOnline

andOfflineRevenueShare100.0%100.0%100.0%100.0%3.0%100.0%5.0%100.0%5.0%100.0%5.0%100.0%5.0%100.0%5.0%100.0%5.0%100.0%5.0%1.0%2.0%2.0%99.0%98.0%98.0%97.0%95.0%95.0%95.0%95.0%95.0%95.0%95.0%20172018201920202021202220232024202520262027OfflineRevenue

ShareOnlineRevenue

Share24Sources:Market

Insights

2023Inthe

Cider,

Perry

&

Rice

Wine

market,

Online

Revenue

Share

reached

44.0%

in2022FurtherMarket

AnalysisMobile/Desktop

Revenue

Share100.0%100.0%100.0%42.0%100.0%41.0%100.0%39.0%100.0%44.0%100.0%48.0%100.0%53.0%100.0%58.0%100.0%60.0%100.0%62.0%44.0%43.0%61.0%202159.0%202056.0%201757.0%201858.0%201956.0%202252.0%47.0%202442.0%202540.0%202638.0%20272023Desktop

Revenue

ShareMobile

Revenue

Share25Sources:Market

Insights

2023Inthe

Cider,

Perry

&

Rice

Wine

market,Out-of-Home

Revenueshare

reached25.0%

in

2022FurtherMarket

AnalysisAt-Home

andOut-of-Home

RevenueShare100.0%100.0%100.0%100.0%100.0%32.0%100.0%31.0%100.0%25.0%100.0%24.0%100.0%25.0%100.0%24.0%100.0%25.0%100.0%25.0%100.0%26.0%100.0%26.0%30.0%30.0%32.0%32.0%75.0%202076.0%202175.0%202276.0%202375.0%202475.0%202574.0%202674.0%202770.0%201470.0%69.0%201968.0%201668.0%201768.0%20182015At-Home

Revenue

ShareOut-of-Home

Revenue

Share26Sources:Market

Insights

2023Inthe

Cider,

Perry

&

Rice

Wine

market,Out-of-Home

Volume

share

reached5.0%

in

2022FurtherMarket

Ana