商務(wù)英語(yǔ)案例分析 知到智慧樹(shù)網(wǎng)課答案

商務(wù)英語(yǔ)案例分析-知到答案、智慧樹(shù)答案緒論單元測(cè)試1、問(wèn)題：Whoaresuitabletotakethecourse?選項(xiàng)：A:PeopleusingEnglishtocommunicateinbusinesssettings.B:Collegestudentsinthemajorofbusinessadministration.C:Seniorhighschoolstudentsplanningtostudyabroad.D:Governmentalofficialsinchargeofforeignaffairs.答案:【PeopleusingEnglishtocommunicateinbusinesssettings.】2、問(wèn)題：Howmanysubjectareasareincludedinthiscourse?選項(xiàng)：A:12B:6C:5D:4答案:【5】第一章單元測(cè)試1、問(wèn)題：WhousuallyconductsaSWOTAnalysisforabusiness?選項(xiàng)：A:ManagersB:EmployeesC:BanksD:Lawyers答案:【Managers】2、問(wèn)題：WhichofthefollowingSWOTelementsareinternalfactorsforabusiness?選項(xiàng)：B:OpportunitiesandThreatsD:StrengthsandOpportunities答案:【】3、問(wèn)題：Whichofthefollowingcouldbeastrengthforabusiness?選項(xiàng)：A:ThelocationofabusinessB:ApricethatistoohighD:Anewinternationalmarket答案:【Thelocationofabusiness】4、問(wèn)題：Whichofthefollowingshouldbeaskedwhenyoutrytoidentifythestrengthsofyourcompany?選項(xiàng)：A:Doespoliticalclimatehelpyoudevelopyourbusiness?B:Whichadvantagesdoesyourcompanylack?C:Whatdoyoudobetterthanyourcompetitors?D:Whichtrendscannegativelyaffectyourbusiness?答案:【W(wǎng)hatdoyoudobetterthanyourcompetitors?】5、問(wèn)題：Whichofthefollowingcouldbeaweaknessforabusiness?選項(xiàng)：A:CompetitorswithbetterfinancialsupportB:AdevelopingmarketC:PoorqualityofgoodsandservicesD:Specialmarketingexpertise答案:【Poorqualityofgoodsandservices】6、問(wèn)題：Whichofthefollowingistrueaboutweaknesses?選項(xiàng)：A:It’sexternalandhelpful.B:It’sexternalandharmful.C:It’sinternalandhelpful.D:It’sinternalandharmful.答案:【It’sinternalandharmful.】7、問(wèn)題：Whichofthefollowingcouldbeanopportunityforabusiness?選項(xiàng)：A:HavingqualityprocessesandproceduresB:AnewcompetitorinitshomemarketC:MovingintonewthrivingmarketsegmentsD:Damagedreputation答案:【Movingintonewthrivingmarketsegments】8、問(wèn)題：Anewvocationaltrainingprojectcanbeconsideredasa/an______foranemployee.選項(xiàng)：A:strengthB:threatC:weaknessD:opportunity答案:【opportunity】9、問(wèn)題：Whichofthefollowingcouldbeathreatforabusiness?選項(xiàng)：A:ChangesintechnologyB:AmarketvacatedbyanincapablecompetitorC:LackofmarketingexpertiseD:Locationofthebusiness答案:【Changesintechnology】10、問(wèn)題：______couldbeathreatforSimon,whohasworkedinthecompanyfor30yearsaftergraduatingfromhighschool.選項(xiàng)：A:HispoorcommunicationskillsB:HislimitededucationalexperienceC:APossibledownsizingathiscompanyD:Anewpositionthatmatcheshisskills答案:【APossibledownsizingathiscompany】第二章單元測(cè)試1、問(wèn)題：1.AccordingtoMaslow’stheory,theneedsof________arethemostbasicneedsofhumanbeing.選項(xiàng)：A:self-actualizationB:esteemC:safetyD:biologyandphysiology答案:【biologyandphysiology】2、問(wèn)題：2.Whenallofthephysiologicalneedsaremet,peopletendtobecomeconcernedwith________.選項(xiàng)：A:socialneedsB:sel-acutalizationneedsC:safetyneedsD:esteemneeds答案:【safetyneeds】3、問(wèn)題：3.“Catherineiswellrecognizedbyherpeersforbeingcreativeandhasrecentlypromotedtoahigherposition,andshefeelssatisfiedwithherresponsibilityandrole.”ThisexampleshowsthatCatherinehaswellfulfilledher________needs.選項(xiàng)：A:socialB:biologicalandphysiologicalC:esteemD:belongingandlove答案:【esteem】4、問(wèn)題：4.TheorderofMaslow’sHierarchyofNeeds,frombottomtotopis:________.選項(xiàng)：A:Physiological,Safety,Social,Esteem,Self-ActualizationB:Physiological,Social,Safety,Esteem,Self-ActualizationC:Safety,Esteem,Social,Self-actualization,PhysiologicalD:Safety,Physiological,Esteem,Social,Self-actualization答案:【Physiological,Safety,Social,Esteem,Self-Actualization】5、問(wèn)題：5.Whichofthefollowingcanpossiblysatisfytheneedsofsafety,accordingtoMaslow’stheory?選項(xiàng)：A:Retirementbenefits.B:Travelbonuses.C:Reasonablewages.D:Freelunches.答案:【Retirementbenefits.】6、問(wèn)題：6.Whatshouldacompanydoifitwantstomotivateemployeesbymeetingtheiresteemneeds?選項(xiàng)：A:Organizeteam-basedprojects.B:Createcomfortableworkingenvironment.C:Offertrainingandhigherjobtitles.D:Buylifeinsuranceforthem.答案:【Offertrainingandhigherjobtitles.】7、問(wèn)題：7.WhichofthefollowingstatementsistrueinMaslow’smotivationtheory.選項(xiàng)：A:Food,shelterandwagesfallintothecategoryofsafetyneeds.B:Theorderofthehierarchyofneedsisnotfixed.C:(D)Peoplemoveuptoseeksatisfactionatahigherleveleventhebasicneedshavenotmetyet.D:Effectiveleadersshouldadapttothechangingneedsindifferentsettings.答案:【Effectiveleadersshouldadapttothechangingneedsindifferentsettings.】8、問(wèn)題：8.WhichofthefollowingisNOTthesatisfactionofself-actualizationneedsintermsofmanagement?選項(xiàng)：A:Developcareerpotential.B:Giveself-improvementtraining.C:Arrangeafter-workget-togethers.D:Offerchallengingjobs.答案:【Arrangeafter-workget-togethers.】9、問(wèn)題：9.Oneemployeebecomesdepressedandlonely,andfeelsisolatedfromgroupactivitiesandsocialevents.AccordingtoMaslow,whichcategoryofneedshasnotbeenfulfilled?選項(xiàng)：A:Socialneeds.B:Safetyneeds.C:Esteemneeds.D:Physiologicalneeds.答案:【Socialneeds.】10、問(wèn)題：10.Esteemneeds,displayedatthe________layerinMaslow'shierarchy,aretheneedforappreciationandrespect.選項(xiàng)：A:secondB:fourthC:thirdD:first答案:【fourth】第三章單元測(cè)試1、問(wèn)題：1.Whichofthefollowingisthepurposeof360-degreeperformanceappraisal?選項(xiàng)：B:Toestablishtrainingplan.C:Alloftheabove.D:Toreachdecisionwhethertheemployshouldbepromotedornot.答案:【Alloftheabove.】2、問(wèn)題：2.Whichstatementistrueabout360-degreeperformanceappraisal?選項(xiàng)：A:Itisusefulasafeedbackforbothdevelopmentalandadministrativepurposes.B:ItisneitheranadministrativetoolnoradevelopmentaltoolC:Itisusedonlyasanadministrativetool.D:Itisusedonlyasadevelopmenttool.答案:【Itisusefulasafeedbackforbothdevelopmentalandadministrativepurposes.】3、問(wèn)題：3._______istheprocessofusingmultiplesourcesofappraisaltogainacomprehensiveperspectiveonone’sperformance.選項(xiàng)：A:PeerappraisalB:SubordinateappraisalC:360-degreeperformanceappraisalD:Superiorappraisal答案:【360-degreeperformanceappraisal】4、問(wèn)題：4.Whichofthefollowingmethodisoftenusedin360-degreeperformanceappraisal?選項(xiàng)：A:Ratingscale.B:Presentation.C:Groupdiscussion.答案:【Ratingscale.】5、問(wèn)題：5.Whichisthemostimportantcomponentin360-degreeperformanceappraisal?選項(xiàng)：A:AlloftheaboveB:SuperiorappraisalC:SubordinateappraisalD:Peerappraisal答案:【Alloftheabove】6、問(wèn)題：6._______isanimportantpartofthePerformanceappraisalprocesswheretheemployeesthemselvesgivethefeedbackortheirviewsandpointsregardingtheirperformance.選項(xiàng)：A:Clientappraisal.B:Selfappraisal.C:Subordinateappraisal.D:Peerappraisal.答案:【Selfappraisal.】7、問(wèn)題：7.________formsthetraditionalpartofthe360degreeappraisalwheretheemployees’responsibilitiesandactualperformanceisratedbytheimmediatehigherlevelsupervisor.選項(xiàng)：A:SuperiorappraisalB:SubordinateappraisalC:SelfappraisalD:Peerappraisal答案:【Superiorappraisal】8、問(wèn)題：8.Thesubordinateappraisalisanevaluationtoolwherebyemployeesassesstheperformanceof______.選項(xiàng)：A:peersB:themselvesC:subordinatesD:supervisors答案:【supervisors】99、問(wèn)題：._____appraisalisatypeofperformanceevaluationthatisdonebyoneormorepeopleofmatchingcompetencies.Itisusuallydoneamongthemembersofthesameteam.Thisisamethodemployedtopre選項(xiàng)：A:PeerB:SubordinateC:SuperiorD:Self答案:【Self】10、問(wèn)題：10.Whichofthefollowingisadvantageof360-degreeperformanceappraisal?選項(xiàng)：A:Itarousessuspicionwithinanorganization.B:Itisdifficulttofigureouttheresults.C:Itisbothtime-consumingandwouldcostalargesumofmoney.D:Itprovidesdetailedinformationonanemployee’sperformance.答案:【Itprovidesdetailedinformationonanemployee’sperformance.】第四章單元測(cè)試1、問(wèn)題：1.WhichofthefollowingisNOTthegoaloftheS-T-Pprocess?選項(xiàng)：A:Tohelptheorganizationdevelopanappropriatemarketingmix.B:Toguidetheorganizationtotheimplementationofanappropriatemarketingmix.C:Toevaluatehoweffectiveanorganization’smarketingmixis.D:Toenabletheorganizationtomakeimportantmarketingdecisionsconcerningwheretheyshouldcompete.答案:【Toevaluatehoweffectiveanorganization’smarketingmixis.】2、問(wèn)題：2.WhichstatementisNOTtrueaboutthebenefitsoftheS-T-Pprocess?選項(xiàng)：A:TheS-T-Pprocessguidesmarketerstodevelopanddeliverpersonalizedandrelevantmessagestodifferentaudiences.B:TheS-T-Pprocesshelpsacompanymatchitsproductswithitscustomers.C:TheS-T-Pprocessguidesacompanytodivideitscustomersintosmallgroups.D:TheS-T-Pprocesshelpsmarketersarrangetheimportanceofdifferentoffersfromacompany.答案:【TheS-T-Pprocessguidesacompanytodivideitscustomersintosmallgroups.】3、問(wèn)題：3.Whichofthefollowingapproachbelongstomarketsegmentation?選項(xiàng)：A:Behavioralapproach.B:Psychologicalapproach.C:Physicalapproach.D:Linguisticapproach.答案:【Behavioralapproach.】4、問(wèn)題：4.Acompanyusuallydividesamarketintosmallgroupsofconsumersbasedon_______.選項(xiàng)：A:howvaluablethemarketisB:therequirementofconsumersC:sharedcharacteristicsD:theneedofthecompany答案:【sharedcharacteristics】5、問(wèn)題：5.With_______,marketersmayhaveagreaterunderstandingofthemarketplaceastheygainknowledgeofdifferingconsumerneedswithinthesamemarket.選項(xiàng)：A:productpositioningB:markettargetingC:marketsegmentationD:marketselection答案:【marketsegmentation】6、問(wèn)題：6._______isthesecondstepintheS-T-Pprocess.選項(xiàng)：B:AdvertisingC:PositioningD:Segmentation答案:【】7、問(wèn)題：7.Inordertoselecttargetmarkets,acompanyneedsto_______.選項(xiàng)：A:enterthemostprofitablemarketsegmentB:focusthecompany’smarketingoffersonrelatedconsumersC:developappropriatemarketingstrategyandgoalsD:assesstheattractivenessofdifferentsegments答案:【assesstheattractivenessofdifferentsegments】8、問(wèn)題：8.Positioningisabouthowacompanywantsitsproducttobe_______bythetargetmarketagainstmaincompetitors.選項(xiàng)：A:boughtB:assessedC:thoughtofD:selected答案:【thoughtof】9、問(wèn)題：9.Thegoalofpositioningistocreateaclearandpositiveimageabout_______.選項(xiàng)：A:whenaproductwillreachthemarketB:whataproductisaboutC:howaproductcompetesagainstcompetitorsD:whereconsumerscangetaproduct答案:【whataproductisabout】10、問(wèn)題：10.Ifacompanypositionsaproductbyuseorapplication,thecompanywould_______initsmarketingactivities.選項(xiàng)：A:highlighthowtheproductisusedtoshowthatitisthebestsolutionforthetaskB:indicatethattheproductwouldcontributetotheuser’ssocialidentityC:focusontheproductsbestfeaturesD:emphasizethattheproductrepresentssignificantvalue答案:【highlighthowtheproductisusedtoshowthatitisthebestsolutionforthetask】第五章單元測(cè)試1、問(wèn)題：1.The4Psmodelisaflexibleconcept,sowhenplanningmarketingactivities,marketerscan_______.選項(xiàng)：A:considerhowthefourelementsworktogetherB:payattentiontocustomerneedsC:monitorthefourelementsfromtimetotimeD:focusmoreorlessononeelement答案:【focusmoreorlessononeelement】2、問(wèn)題：2.Todifferentiateaproductinthemarket,acompanyneedsto_______.選項(xiàng)：A:workonitsactualandaugmentedbenefitsB:emphasizeitsbrandC:improveitsqualityD:promoteitsuniquesellingproposition答案:【workonitsactualandaugmentedbenefits】3、問(wèn)題：3.Tobuildupsalesandmarketshare,acompanymayuse_______.選項(xiàng)：A:psychologicalpricingstrategyB:skimmingpricingstrategyC:values-basedpricingstrategyD:penetrationpricingstrategy答案:【penetrationpricingstrategy】4、問(wèn)題：4.Promotionalactivitiesthataimtodifferentiateproductwouldfocuson_______.選項(xiàng)：A:informingconsumersoftheexistenceoftheproductB:buildingbrandawarenessC:strengtheningthebrandD:introducinguniquefeaturesandbenefits答案:【introducinguniquefeaturesandbenefits】5、問(wèn)題：5.Auniquesellingpropositionisafeatureofaproductthat______.選項(xiàng)：A:satisfiescustomerneedsB:attractsconsumersinthemarketC:makesitdifferentfromothersimilarproductsD:ishighlightedinadvertisements答案:【makesitdifferentfromothersimilarproducts】6、問(wèn)題：6.Duringtheprocessofdevelopingamarketingmix,marketersneedtotesttheoverallofferafterdraftingitby_______.選項(xiàng)：A:raisingquestionsconcerningthe4PsB:askingcustomerfocusedquestionsC:changingsomeelementsconstantlyD:answeringquestionsconcerningthe4Ps答案:【askingcustomerfocusedquestions】7、問(wèn)題：7.Inthepricingprocess,inordertounderstandenvironmentalfactors,acompanyneedsto_______.選項(xiàng)：A:adoptafixedmethodologyB:calculatefixedandvariablecostsofitsproductsC:predictthepossibleactionsitscompetitorswilltakeandtheireffectsD:estimatethedemandfromconsumers答案:【predictthepossibleactionsitscompetitorswilltakeandtheireffects】8、問(wèn)題：8.WhichofthefollowingisNOTincludedinapromotionalmix?選項(xiàng)：A:PersonalsellingB:AdvertisingC:SponsorshipD:Communication答案:【Communication】9、問(wèn)題：9.Acompanyprovidesitsproducttocustomerswithandwithoutintermediaries.Thiskindofdistributionchanneliscalled_______.選項(xiàng)：A:dualdistributionB:directdistributionC:indirectdistributionD:intensivedistribution答案:【dualdistribution】10、問(wèn)題：10.Whichofthefollowingiscorrectaboutdistributors?選項(xiàng)：A:Theypurchasegoodsfromdifferentproducersinbulkandstoretheminwarehouses.B:Theycarryproductsfromasinglebrandorcompany.C:Theyrepresenttheproducertotheuserandmakemoneyfromcommissions.D:Theystockgoodsboughtfromotherintermediariesandthensellthemtotheultimateenduser.答案:【Theycarryproductsfromasinglebrandorcompany.】第六章單元測(cè)試1、問(wèn)題：1.AccordingtotheAIDAmodel,______.選項(xiàng)：A:somecustomerswouldjumpoversomestepstomakeapurchaseB:thenumberofprospectivecustomersincreasesstepbystepC:marketingeffortsshouldbetailoredfordifferentstagesinthecustomerjourneyD:marketingmessagesneedtomotivatecustomerstobuy答案:【marketingeffortsshouldbetailoredfordifferentstagesinthecustomerjourney】2、問(wèn)題：2.Tomaintaincustomerinterest,marketingmessagesneedto______.選項(xiàng)：A:introducethedetailedfeaturesofaproductB:provideentertainingcontentaboutaproductC:givecustomershands-onexperienceaboutaproductD:deliverthemostimportantbenefitsofaproduct答案:【deliverthemostimportantbenefitsofaproduct】3、問(wèn)題：3.ApplyingtheAIDAmodelintheplanningofmarketingactivitiesisabout_______.選項(xiàng)：A:decidingonthetimetoputouttheseactivitiesB:selectingastagetofocustheseactivitiesonC:mappingoutthethoughtsofconsumersD:creatingamarketingsequence答案:【creatingamarketingsequence】4、問(wèn)題：4._______isthefirststepintheAIDAbuyer’sjourney.選項(xiàng)：A:AutonomyB:AttentionC:Action答案:【Attention】5、問(wèn)題：5.WhichofthefollowingisNOTwhatmarketersattheattentionstageshouldfocuson?選項(xiàng)：A:InformingcustomersthatthecompanyexistsB:LettingcustomersknowthattheyneedaproductC:RaisingcustomerawarenessoftheproductD:Motivatingcustomerstobuy答案:【Motivatingcustomerstobuy】6、問(wèn)題：6.Helpingconsumersdevelopinterestisabout_______.選項(xiàng)：A:givingconsumersreasonstowanttoresearchfurtherintothecompany’sofferB:InvitingconsumerstousetheirownresourcestolookintotheofferC:lettingconsumersknowabouttheproductD:encouragingconsumerstoowntheproduct答案:【givingconsumersreasonstowanttoresearchfurtherintothecompany’soffer】7、問(wèn)題：7.Marketingactivitiesatthedesirestageaimto_______.選項(xiàng)：A:askcustomerstonoticeparticularfeaturesoftheproductB:persuadecustomerstoactuallybuytheproductC:drivecustomerstodevelopawillingnessandtendencytobuytheproductD:letcustomersfeelthattheyliketheproduct答案:【drivecustomerstodevelopawillingnessandtendencytobuytheproduct】8、問(wèn)題：8.WhichofthefollowingisNOTawaytostimulatecustomerdesireforaproduct?選項(xiàng)：A:Tellingcustomersthattheproductcouldsolvetheirproblems.B:Answeringpossibleobjectionsfromcustomers.C:Givingcustomersreassuranceabouttheeffectivenessoftheproduct.D:Persuadingcustomersthattheproductwouldaffectthempositively.答案:【Givingcustomersreassuranceabouttheeffectivenessoftheproduct.】9、問(wèn)題：9.Whichisofthefollowingisfalseabouttestimonials?選項(xiàng)：A:Testimonialscanbewrittenorspoken.B:Testimonialsarestatementsthatrecommendaproductasworthyanddesirable.C:Testimonialscangivecustomersreassurance.D:Testimonialsareinsideropinions.答案:【Testimonialsareinsideropinions.】10、問(wèn)題：10.Acalltoactionisaninstructiontotheaudienceto_______.選項(xiàng)：A:promptanimmediateresponseB:demonstratethefeaturesofaproductC:encouragethemtobuyaproductD:getanoffer答案:【promptanimmediateresponse】第七章單元測(cè)試1、問(wèn)題：1.TwodimensionsintheBCGMatrixreveallikely_________ofthebusinessportfoliointermsofcashneededtosupportthatunitandcashgeneratedbyit.選項(xiàng)：A:investmentB:presentationC:profitabilityD:interests答案:【profitability】2、問(wèn)題：2.IntheexampleofKFC,whatmakesKFCChinaaSTARinthosefourprofitcenters?選項(xiàng)：A:specialfoodmenuB:highmarketshareandhighsalesgrowthrateC:allofaboveD:anaggressivestrategy答案:【allofabove】33、問(wèn)題：.Cashcowproductlinesearnalotintermsofsales,andtherevenueearnedmostlyisspentonotheroperationalfeaturesofthecompanyorinvestedinotherproductcategory,becauseof___________.選項(xiàng)：A:alowgrowthrateB:competitiveC:ahighmarketshareD:competitiveness答案:【ahighmarketshare】4、問(wèn)題：4.Thelargeprofitsearnedfromcashcowsareusedfor____________onmanagementtostrengthenthefutureprospects.選項(xiàng)：A:financialsupportB:startupC:aprimefocusD:combination答案:【financialsupport】55、問(wèn)題：.Productlinesarenameddogsessentiallyinlightofthefactthattheybyandlargehavevariousfocusedshortcomings,andtheirlevelofbenefitisgenerallyminorwhencontrastedwith_________.選項(xiàng)：A:amarketB:apotentialbusinessC:acashcowbusinessD:anewbusiness答案:【acashcowbusiness】6、問(wèn)題：6.Duetothefactthatproductsindogsdonotoffersignificantfinancialgaintothecompany,insteadtheyconsumecashinvestment,theyarerecognizedas____________.選項(xiàng)：A:poorperformanceB:maturestageC:marketsharesD:cashtraps答案:【cashtraps】77、問(wèn)題：.Theproductsinthequadrantof_________arealsoknownasproblemchild,whichneedstobemanagedandoperatedproperlyforthebenefitsofthecompany,becausetheyhavethepotentialtogrowmo選項(xiàng)：A:cashcowsB:dogsC:questionmarksD:stars答案:【questionmarks】8、問(wèn)題：8.ProductsinQuestionMarkshavethepotentialtogrowandifinvestmentismadeproperly,itcouldeasilyturntheminto_________.選項(xiàng)：A:startupB:cashcowquadrantC:dogquadrantD:starquadrant答案:【starquadrant】9、問(wèn)題：9.BCGMatrixisoneofthemostpopularcorporate__________toolsandiscriticaltothegrowthandsuccessofthecompany.選項(xiàng)：A:assessmentB:financialC:portfolioanalysisD:competitive答案:【portfolioanalysis】10、問(wèn)題：10.IntheexampleofCoca-Cola,twoquestionmarks,MinutemaidandDietcoke,havethepossibilityofturningintostars,ifthecompanywouldtakeriskin_________themconsiderably.選項(xiàng)：A:managingB:sellingC:dealingwithD:investing答案:【investing】第八章單元測(cè)試1、問(wèn)題：1.Whichofthefollowingistrueconcerningthepurposeofthefiveforcesmodel?選項(xiàng)：A:Tosurveythepotentialconsumers.B:Todescribestrengthsandweaknessesofaproduct.答案:【】2、問(wèn)題：2.Ifabrandhasalargenumberofsuppliersandsufficientstorageofrawmaterials,________shouldnotbesetasthepriorityindeterminingitsmarketingstrategy.選項(xiàng)：A:supplierpowerB:buyerpowerC:threatofnewentryD:threatofsubstitutes答案:【supplierpower】33、問(wèn)題：.Anindustrywithhighbarrierstoenter,havingmanybuyersandsuppliersbutfewsubstituteproductsandcompetitors,willbeseenasnotsocompetitiveandthus,veryattractiveduetoits_________.選項(xiàng)：A:lowpotentialB:strongcompetitionC:lowprofitabilityD:highprofitability答案:【highprofitability】4、問(wèn)題：4.AhighlycompetitivemarkethasthefollowingfeaturesEXCEPT_______.選項(xiàng)：A:manysubstituteproductsB:largenumberofcompetitorsC:manysuppliersD:lowbarrierstoenter答案:【manysuppliers】55、問(wèn)題：.Supplierpoweris________ifthebuyerisnotpricesensitiveanduneducatedregardingtheproduct.Ifthesupplier’sproductishighlydifferentiated,thensupplierbargainingpoweris________.選項(xiàng)：A:weak;weakB:weak;strongC:strong;weakD:strong;strong答案:【strong;strong】6、問(wèn)題：6.Whenbuyersareabletojointogethertoputpressureonasupplier,thisiswhichofPorter'sFiveForces?選項(xiàng)：A:Threatofnewentrants.C:Threatofsubstituteproducts.D:Bargainingpowerofcustomers.答案:【Bargainingpowerofcustomers.】7、問(wèn)題：7.Whensuppliersarelimitedorinputsarescarce,whichofPorter'sFiveForcesareatplay?選項(xiàng)：C:Threatofnewentrants.答案:【】8、問(wèn)題：8.AccordingtoMichaelPorter,whatarethetwomainfactorswhichcanleadtoasignificantcompetitiveadvantage?選項(xiàng)：A:Lowcostsanddifferentiatedproducts.B:Highcostsanddifferentiatedproducts.C:Badproductperformanceandlowswitchingcosts.D:Goodproductqualityandhighsubstituteavailability.答案:【Lowcostsanddifferentiatedproducts.】9、問(wèn)題：9.Alowthreatofnewentrancecanbothmakeanindustry________competitiveand________profitableforexistingcompetitors.選項(xiàng)：A:less;lessB:less;moreC:more;moreD:more;less答案:【less;more】10、問(wèn)題：10.Ifacompanywantstousethefiveforcesmodeltoanalyzethethreatofnewentry,whichofthefollowingfactorsshouldbeconsidered?選項(xiàng)：A:Buyersarepricesensitiveandwell-educated.B:Newentrantscaneasilyaccesssuppliersanddistributors.C:Theindustryisverylargebutmatured.D:Mostsuppliersareprettysmall.答案:【Newentrantscaneasilyaccesssuppliersanddistributors.】第九章單元測(cè)試1、問(wèn)題：1.Acompetitivestrategymaybedefinedasalong-termplanofactionthatacompanydevisestowardsachievinga_______overitscompetitorsafterexaminingthestrengthsandweaknessesofthelatterandcomparingthemtoitsown.選項(xiàng)：A:strongercustomerloyaltyB:nichemarketC:highermarketshareD:competitiveadvantage答案:【competitiveadvantage】2、問(wèn)題：2.Whichofthefollowingstatementistrueaboutcompetitivestrategy?選項(xiàng)：A:Eachcompetitivestrategyentailsdifferencesinproductline,productionemphasis,marketingemphasis,andmeanstosustainthestrategy.B:Alloftheabove.C:Eachcompetitivestrategypositionsacompanydifferentlyinitsmarket.D:Eachcompetitivestrategyestablishesathemeforhowacompanycanoutperformrivals.答案:【Alloftheabove.】33、問(wèn)題：.______isthestrategyusedbybusinessestocreatealowcostofoperationwithintheirniche.Theuseofthisstrategyisprimarilytogainanadvantageovercompetitorsbyreducingoperationcostsbelowth選項(xiàng)：A:DifferentiationB:CostfocusC:CostleadershipD:Differentiationfocus答案:【Costleadership】4、問(wèn)題：4.Whatfactorsshouldbeconsideredifacompanyplanstoadoptcostleadershipstrategy?選項(xiàng)：A:Thecapacityofonepartytodominatetheotherduetoitsinfluence,power,size,orstatus,orthroughacombinationofdifferentpersuasiontactics.B:Thelevelofhowtechnologyisimplemented.C:Alloftheabove.D:Therateatwhichpotentialoutputlevelsarebeingmetorused.答案:【Alloftheabove.】55、問(wèn)題：.Adifferentiationstrategyfocusesonprovidingaproductoraservicewith_______attributes,incomparisonwiththecompetition,toreachabroadmarket.Inotherwords,itmeanstosettheproductorser選項(xiàng)：A:similarB:successfulC:distinctiveD:excellent答案:【distinctive】6、問(wèn)題：6.Howcanacompanyachievedifferentiation?選項(xiàng)：A:Competitivepricing.B:Alloftheabove.C:Enhancedcustomersupport.D:Functionaldesign.答案:【Alloftheabove.】7、問(wèn)題：7.Costfousmeansacompanythatreducesproductioncostsrelativetoitscompetitorsandthuscanchargelowerpricesforitsproductsthanothercompaniesinthetarget_________.選項(xiàng)：A:industryB:marketC:segmentD:area答案:【segment】8、問(wèn)題：8.Whenusingthe_____,thereisapotentialdangerofabroad-marketcostleader.選項(xiàng)：A:costfocusstrategyB:costleadershipC:differentiationfocusstrategyD:differentiationstrategy答案:【costfocusstrategy】9、問(wèn)題：9.__________strategydescribesasituationwhereinacompanychoosestostrategicallydifferentiateitselffromthecompetitionwithinanarrowornichemarket.選項(xiàng)：A:CostleadershipB:CostfocusstrategyC:DifferentiationstrategyD:Differentiationfocusstrategy答案:【Differentiationfocusstrategy】10、問(wèn)題：10.Whatistheadvantageforacompanytousedifferentiationfocusstrategy?選項(xiàng)：A:Either(A)and(B)B:Thecompanybecomesmoreexperiencedandspecializedatprovidinggoodsandservicestoalimitedsectorofconsumers,anditcanchargemoreforthatexpertiseduetoreducedcompetition.C:Thereislesscompetitionand,therefore,greaterpricingflexibilityinthenichemarket.D:Both(A)and(B)答案:【Both(A)and(B)】第十章單元測(cè)試1、問(wèn)題：1.Negotiationscantakeplace_________________.選項(xiàng)：A:betweenbuyersandsellersB:betweenthegovernmentsoftwoormorecountriesC:betweenanemployerandprospectiveemployeesD:allofabove答案:【allofabove】2、問(wèn)題：2.Anegotiatorwillconductaccommodatingstrategy,_____________選項(xiàng)：A:onissuesvitaltocompanywelfarewhenhe/sheknowsitisright.B:whenhe/sheisoutmatchedandlosing.C:whenhe/shewantstogaincommitmentbyincorporatingothers’concernsintoaconsensualdecision.D:whenhe/shewantstoachieveatemporarysettlementofacomplexissue.答案:【whenhe/sheisoutmatchedandlosing.】3、問(wèn)題：3.Innegotiations,usingavoidingstrategyshowsnegotiators’abilityto___________.選項(xiàng)：A:practiceleavingissuesunresolvedB:communicateandkeepthedialogueopenC:offervaluetoallaspectsoftheissueD:endurethelossofone’sownside答案:【practiceleavingissuesunresolved】4、問(wèn)題：4.Inacompetitiveclimate,peoplearemorelikelyto________________.選項(xiàng)：A:deprivethemofthegainsB:ignoreinformationandopinionsfromothers.C:remindtheorganizationoftheirpotentialcontributionsD:frameissuesinnonthreateningways答案:【ignoreinformationandopinionsfromothers.】5、問(wèn)題：5.Innegotiations,usingcollaboratingstrategyshowsnegotiators’abilityto___________.選項(xiàng)：A:communicateandkeepthedialogueopenB:endurethelossofone’sownsideC:offervaluetoallaspectsoftheissueD:confrontsituationsinanon-threateningway答案:【confrontsituationsinanon-threateningway】6、問(wèn)題：6.Ariskofusingaccommodatingstrategymightbe___________.選項(xiàng)：A:thelossofcontributionB:timecostontrivialmattersC:abreakdownincommunicationD:lackoffeedback答案:【thelossofcontribution】7、問(wèn)題：7.Innegotiations,usingcompetingstrategyshowsnegotiators’abilityto___________.選項(xiàng)：A:useactiveoreffectivelisteningB:confrontsituationsinanon-threateningwayC:knowwhentowithdrawD:argueanddebate答案:【argueanddebate】8、問(wèn)題：8.Whichofthefollowingstatementsisthefeatureofcompromising?選項(xiàng)：A:Compromisewillprolongtheprocessofnegotiationwhichhasnegativeeffect.B:Allpartieswillachieveapartialvictoryandallpointsofviewaretakenintoconsideration.C:Bothpartiesaresatisfiedwiththeoutcomebroughtaboutbyacompromise.D:Inordertofindacompromise,theweaksidemust“givein”somehowtoachievearesolution.答案:【Allpartieswillachieveapartialvictoryandallpointsofviewaretakenintoconsideration.】9、問(wèn)題：9.Thingstoconsiderbeforeandduringnegotiationsincludejustifyingyourposition,_________________,keepingyouremotionsincheck,andknowingwhentowalkaway.選項(xiàng)：A:understandingthemarketB:analyzingotherparty’sdataC:criticizingotherparty’sstandpointD:puttingyourselfintheotherparty'sshoes答案:【puttingyourselfintheotherparty'sshoes】10、問(wèn)題：10.When___________,theobjectiveistofindanexpedient,mutuallyacceptablesolutionthatpartiallysatisfiesbothparties選項(xiàng)：A:avoidingB:accommodatingC:compromisingD:collaborating答案:【compromising】第十一章單元測(cè)試1、問(wèn)題：1.WhichofthefollowingdescriptionsisNOTtruetoZara?選項(xiàng)：A:CellularmanufacturinghelpstostreamlinecommunicationandspeedsupproductionB:In-houseproductionincreasestheoverallflexibility.C:Zarahiresmanyothercompaniestoproducepartsofproducts.D:Centralizeddesignandmanufacturereducesthetimetomarketdrastically.答案:【Zarahiresmanyothercompaniestoproducepartsofproducts.】2、問(wèn)題：2.AsasuccessfulcaseofSCM,WalMarthasbeendevelopingamorehighlystructuredandadvancedsupplychainmanagementstrategyby________.選項(xiàng)：A:removingsomeofthechain’slinksandestablishingeffectivecommunicationnetworkswithpartnersB:singlingoutmanagementdepartmentsC:developingmoreprocesslinksandcuttingcommunicationwithsuppliersD:makingeverypartofthewholechainworkindependently答案:【removingsomeofthechain’slinksandestablishingeffectivecommunicationnetworkswithpartners】3、問(wèn)題：3.Oneofthebenefitsoftime-basedstrategyis________.選項(xiàng)：A:increasingcycletimeandweakeningcommunicationsB:reducingcostsandincreasingprofitsC:loweringthebarrierstoimitationD:slowinggrowthandimprovingquality答案:【reducingcostsandincreasingprofits】4、問(wèn)題：4.Leanmanufacturingisamanagementphilosophyderivedfromthe________,focusingoneliminatingwaste,reducingerrors,andshrinkinginventory.選項(xiàng)：A:ToyotaProductionSystemB:IBMManagementSystemC:FordMassProductionD:ZaraSupplyChainManagement答案:【】5、問(wèn)題：5.Whichofthefollowingdescriptionofsupplychainmanagementistrue?選項(xiàng)：A:Successfulsupplychainmanagementmaylowertheefficiencyofthemovementandstorageofmaterials.B:Supplychainmanagementaimstominimizecustomervalueandpublicizetheproduct.C:Supplychainmanagementemphasizestheindependentoperationofeachunit.D:Averyclearandeffectivesupplychaininvolvescollaborativeworkbetweenrolesandsystems.答案:【Averyclearandeffectivesupplychaininvolvescollaborativeworkbetweenrolesandsystems.】第十二章單元測(cè)試11、問(wèn)題：.Aheadhunter