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MARKETSTVnewsintheU.S.CHAPTER

01BrandsandleadersLeadingad-supportedbroadcastandcablenetworksintheUnitedStatesin2023,byaveragenumberofviewers(inmillions)MostwatchedTVnetworksintheU.S.2023Numberofviewersinmillions0.00.51.01.52.02.53.03.54.04.55.0NBCCBS4.544.51ABC3.89Fox3.35FoxNewsESPN1.91.71UnivisionMSNBCIon1.271.221HGTV0.943Description:In2023,NBCwastheleadingad-supportedtelevisionnetworkintheUnitedStates,withanaverageviewershipof4.54million,surpassingtheviewershipnumberofCBS.Thelatterrecorded4.51peoplewatchigtheTVchannel.

ReadmoreNote(s):UnitedStates;December26,2022toDecember17,2023Source(s):Nielsen;VarietyLeadingcablenetworksintheUnitedStatesfrom2021to2023,bynumberoftotalviewers(inmillions)LeadingcablenetworksintheU.S.2021-2023Numberofviewersinmillions2023202220211.50.00.51.02.02.53.0FOXNewsESPNMSNBCHallmarkChannelTBSINSPHistoryUSANetworkTLCCNNFoodNetworkDiscoveryChannel4Description:Theleadingad-supportedcablenetworkintheUnitedStatesin2023rankedbynumberofviewerswasFOXNews,withabout1.9millionofviewersinthepresentedperiod.RankingsecondandthirdrespectivelywereESPNandMSNBC,followedbyHallmarkChannelwhichaveragedaround800,000viewers.ReadmoreNote(s):UnitedStates;2021to2023;2yearsandolderSource(s):IndieWire;NielsenLeadingcablenewsnetworksintheUnitedStatesinNovember2023,bynumberofprimetimeviewers(inthousands)TopcablenewsnetworksU.S.2023,bynumberofviewersPrimetimeAged25-542,0001,8001,6001,4001,2001,0008001,7251,1405406004001992001091220FoxNewsMSNBCCNN5Description:InNovember2023,FoxNewswasthemostwatchedcablenewsnetworkintheUnitedStatesandcontinuestodowellintermsofitsprimetimeaudience,with1.72millionprimetimeviewersinthatperiod.FoxNewsviewersinthe25-54demographicamountedto199thousand,whilstMSNBChadjust109thousand.WhenlookingatFoxNewsviewerscomparedtoCNN,theoverallaveragenumberofprimetimeviewerswasnotablydifferent.CNNhasbeenlosingviewersinrecentyears,[...]

ReadmoreNote(s):UnitedStates;November2023;live+samedaydataSource(s):Adweek;NielsenLeadingcablenewsprogramsintheUnitedStatesin2023,byaveragenumberofviewers(inmillions)U.S.cablenewsprograms:averagenumberofviewersin2023Averagenumberofviewersinmillions1.0

1.50.00.52.02.53.03.5TheFiveJesseWattersPrimetimeHannity2.892.492.36SpecialReportwithBretBaierTheIngrahamAngle2.071.966Description:"TheFive"wastheleadingcablenewsprogramin2023,averaging2.89milliontotalviewersthatyear."JesseWattersPrimetime"rankedsecond.Allshowsrankinginthetopfivein2023werebroadcastbyFox.

ReadmoreNote(s):UnitedStates;2023;2yearsandolderSource(s):D;NielsenTotalnumberofviewersofthemostwatchedtelevisionshowsintheUnitedStatesinthe2022/2023season(inmillions)TopTVshowsbytotalviewernumbersintheU.S.2022-2023Numberofviewersinmillions0246810121416182018.14NFLSundayNightFootball?(NBC)Yellowstone?(ParamountNetwork)NFLMondayNightFootball?(ESPN)NCIS?(CBS)11.5510.149.839.529.45FBI?(CBS)NFLThursdayNightFootball?(Amazon)YoungSheldon(CBS)9.299.25ChicagoFire?(NBC)BlueBloods(CBS)9.24Ghosts(CBS)9.097Description:"NFLSundayNightFootball"wasthemostwatchedTVshowintheUnitedStatesinthe2022/2023season,withroughly18.14millionviewers."Yellowstone"rankedsecondwithapproximately11.6millionviewers.ReadmoreNote(s):UnitedStates;September19,2022toMay14,2023;2yearsandolder;preliminarylive+7day;prime;originaltelecastsonly;programswith2ormoretelecastsSource(s):Nielsen;VarietyLeadingsinglecabletelecastsintheUnitedStatesin2023,bynumberofviewers(inmillions)MostwatchedcableTVtelecastsintheU.S.2023Numberofviewersinmillions02468101214RepublicanPresDebate(August23,2023-FoxNews)Yellowstone(January1,2023-Paramount)11.6911.47FbnRepublicanDebate(September27,2023-FoxNews)TuckerCarlsonTonight(April4,2023-FoxNews)Hannity(November30,2023-FoxNews)6.956.635.184.91StUnion/analysis(February7,2023-FoxNews)StUnion/repResponse(February7,2023-FoxNews)StUnion/analysis(February7,2023-FoxNews)StateOfTheUnion2023(February7,2023-FoxNews)Hannity(August23,2023-FoxNews)4.864.854.734.558Description:In2023,themostwatchedsingletelecastoncablenetworksintheU.S.wastheRepublicanDebatebroadcastonFoxNewsChannel,withover11.6millionviewers.SecondwastheseasonpremieroftheTVseries"Yellowstone."Therankingoftopcableprogrammingwasdominatedbyelectionandpolitical-relatedtopics.ReadmoreNote(s):UnitedStates;2023;live+7Source(s):NielsenCHAPTER

02AdvertisingTVadvertisingrevenueintheUnitedStatesfrom2019to2027(inbillionU.S.dollars)TVadvertisingrevenueintheU.S.2019-20278074.173.172.172.469.77060504030201066.5020192020202120222023*2027*10Description:ItwasexpectedthatTVadvertisingrevenueintheUnitedStateswouldgrowfrom72.4billionU.S.dollarsin2023to74.1billionin2027.ReadmoreNote(s):UnitedStates;2019to2022;excludesCTVadvertising;*Forecast.Figurespriorto2022takenfromearlierreports.ReadmoreSource(s):MarketingCharts;PwCAdvertisingspendinginthecableandotherpayTVservicesindustryintheUnitedStatesfrom2021to2022(inmillionU.S.dollars)U.S.cableandotherpayTVservicesadspend2021-202218,00016,278.416,00014,00012,00010,0008,0006,0004,0002,000013,332.782021202211Description:InasurveyofrepresentativesofthecableandotherpayTVservicesindustryintheUnitedStates,itwasfoundthatin2022thesectorspent16.28billionU.S.dollarsonadvertising.Intheprecedingyear,theadexpendituresfortheindustryamountedto13.33billiondollars.ReadmoreNote(s):UnitedStates;2021to2022;IndustrySICcode:4841Source(s):Schonfeld&AssociatesLeadingTVadvertisersintheUnitedStatesasofSeptember29,2023,byweeklyadvertisingspending(inmillionU.S.dollars)EstimatedweeklyTVadspendofU.S.companiesSeptember2023SpendinginmillionU.S.dollars02468101214GEICOAT&TWirelessT-Mobile11.8610.669.11Ford8.47ProgressiveDomino'sAllstate6.835.845.725.49FanDuelBurgerKingChevrolet5.475.4412Description:GEICOrankedastheleadingTVadvertiserintheUnitedStatesasofSeptember29,2023.Overtheprevioussevendays,roughly11.86milliondollarswereinvestedintelevisionadstopromoteGEICO'sproductsandservices.Inthesameperiod,AT&TWirelessspentaround10.66millionU.S.dollarsonTVadvertising.ReadmoreNote(s):UnitedStates;September29,2023;figuresareestimates;spendingoverthepastsevendaysSource(s):iSpot.tvLeadingadvertisersoncableTVnetworksintheUnitedStatesin2022,byadspend(inmillionU.S.dollars)LargestadvertisersoncableTVnetworksintheU.S.2022SpendinginmillionU.S.dollars0100200300400500600700800Procter&GambleWaltDisneyCo.BerkshireHathawayAbbVie746485427423Amazon387PepsiCo363WarnerBros.DiscoveryProgressiveCorp.ComcastCorp.InspireBrands33730129727913Description:In2022,Procter&Gamblespent746millionU.S.dollarsonadvertisingoncableTVintheUnitedStates.ThecompanyrankedastheleadingadvertiseroncableTVnetworksinthecountry.TheWaltDisneyCompanycamesecondwithadexpendituresof485milliondollars.ReadmoreNote(s):UnitedStates;2022;measuredmediaonlySource(s):AdvertisingAge;Pathmatics;VivvixLeadingadvertisersonbroadcastnetworkTVintheUnitedStatesin2022,byadspend(inmillionU.S.dollars)LargestadvertisersonbroadcastnetworkTVintheU.S.2022SpendinginmillionU.S.dollars200

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4000100500600700800Procter&GambleCo.Amazon696397386BerkshireHathawayVerizonCommunicationsWaltDisneyCo.341336336328ProgressiveCorpGeneralMotorsCo.DeutscheTelekom(T-MobileUS)AbbVie307299Apple27314Description:In2022,Procter&Gamblespentnearly700millionU.S.dollarsonadvertisingonbroadcastnetworkTVintheUnitedStates.Thecompanyrankedasthecountry'sleadingadvertiseronbroadcastnetworktelevision.Amazonrankedsecond,withanadexpenditureofalmost400milliondollars.ReadmoreNote(s):UnitedStates;2022;measuredmediaonly;includesSpanish-languageTVnetworksSource(s):AdvertisingAge;Pathmatics;VivvixCHAPTER

03ConsumptionAveragedailymediauseintheUnitedStatesin3rdquarterof2023,bymedium(inhours.minutes)AveragedailymediauseintheU.S.2023,bymediumAveragedailyuseinhours.minutes012345678TimespentusingtheinternetTimespentwatchingtelevision(broadcastingandstreaming)Timespentusingsocialmedia7.034.392.18TimespentlisteningtomusicstreamingservicesTimespentreadingpressmedia(onlineandphysicalprint)Timespentusingagamesconsole1.581.191.19Timespentlisteningtobroadcastradio*1.02Timespentlisteningtopodcasts0.5416Description:Duringthethirdquarterof2023,internetusersintheUnitedStatesspentoversevenhoursdailyusingtheinternet,andapproximatelytwohoursand18minutesusingsocialmediaplatforms.Watchingtelevisionandvideocontentinstreamingoron-demandengagedusersintheU.S.forapproximatelyfourhoursand39minutesperday,whileconsolegamingengagedusersforroughlyonehourand19minutesperday.

ReadmoreNote(s):UnitedStates;Q32023;16-64years;U.S.internetusers;*Thetimespentlisteningtoradiois1hour10minutes.Accordingtothesource:"Consumptionofdifferentmediamayoccurconcurrently.Televisionincludesbothlinear(broadcast[...]

ReadmoreSource(s):DataReportal;GWI;Meltwater;WeAreSocialDistributionoftotaltelevisionandvideousageintheUnitedStatesinMarch2024,bydeliveryplatformTotaltelevisionandvideousagedistributionintheU.S.2024,bydeliveryplatformOther10.7%Streaming38.0%Broadcast22.5%Cable28.3%17Description:AsofMarch2024,streamingwasthefavoriteplatformfortelevisionandvideousersintheUnitedStates,reachingover38percentoftheoverallviewingtime.Afteradeclineintheshareofstreamingusageduringthesecondhalfof2023,withsportsprogrammingandthenewshavingamainimpactonthegrowthinbroadcastviewing,streamingconsumptionhasincreasedagainsincethebeginningof2024.ReadmoreNote(s):UnitedStates;March2024;2yearsandolderSource(s):NielsenShareofconsumerswhohaveusedselectedofflinenewssourcestoaccessnewsinthelastweekintheUnitedStatesasofFebruary2023LeadingsourcesforconsumingofflinenewsintheU.S.2023Shareofrespondents0%5%10%15%20%25%LocaltelevisionnewsFoxNews27%23%CNN19%19%NBC/MSNBCNewsABCNews18%18%CBSNewsLocalradionewsRegionalorlocalnewspaperBBCNews14%11%10%10%USATodayNewYorkTimesAcity-basedpaperNPRNews9%8%8%18Description:In2023,localtelevisionnewswasthemostusedofflinenewssourceintheUnitedStates,with27percentofrespondentstoasurveyhavingusedlocaltelevisionnewsinthelastweek.Bycontrast,just11percentusedregionalorlocalnewspapers,andCNNandMSNBCwerelesspopularthanFoxNews.ReadmoreNote(s):UnitedStates;JanuarytoFebruary2023;2,081respondents;18yearsandolder;TV,radioandprintbrandsSource(s):ReutersInstitutefortheStudyofJournalism;YouGovUsageoftelevisionofanewssourceintheUnitedStatesasofOctober2023,byagegroupTVnewsreachintheUnitedStates2023,byagegroup90%80%70%60%50%85%72%53%41%40%30%20%10%0%18-2930-4950-6465+19Description:Accordingtodatagatheredinlate2023,85percentofadultsaged65yearsoroverwatchednewsonTVatleastsometimes,morethandoubletheshareofadultsunder30whodidthesame.OldernewsconsumersweremorelikelytoturntoprintandTVthantheiryoungercounterparts,althoughalsoincreasedtheirnewsconsumptionviapodcasts.ReadmoreNote(s):UnitedStates;September25toOctober1,2023;8,842respondents;18yearsandolder;amongadultswhogetnewsfromtelevisionatleastsometimesSource(s):PewResearchCenterFrequencyofwatchingFoxNewsamongadultsintheUnitedStatesasofApril2023,byagegroupFrequencyofwatchingFoxNewsintheU.S.2023,byagegroup18-2930-4445-6465+45%40%35%30%25%20%15%10%5%0%DailyAfewtimesaweekWeeklyAfewtimesamonthAfewtimesayearRarelyNeverNotsure20Description:DuringasurveyheldintheU.S.inspring2023,itwasfoundthatadultsagedabove45yearswerethemostlikelytosaytheyneverwatchedFoxNews,withmorethandoubletheshareofthoseaged45to64yearsor65yearsorabovesayingtheynevertunedintothenewschannelthanadultsaged18to29years.Similarly,20percentofadultsinthelatteragebracketwatchedFoxNewsweekly,comparedtoonlyonepercentofadultsaged65orolder.

ReadmoreNote(s):UnitedStates;April25to28,2023;1,000respondents;18yearsandolderSource(s):YouGovFrequencyofwatchingCNNamongadultsintheUnitedStatesasofApril2023,byagegroupFrequencyofwatchingCNNintheU.S.2023,byagegroup18-2930-4445-6465+50%45%40%35%30%25%20%15%10%5%0%DailyAfewtimesaweekWeeklyAfewtimesamonthAfewtimesayearRarelyNeverNotsure21Description:AsurveyheldintheU.S.inApril2023revealedthat46percentofrespondentsaged45to64yearsneverwatchedCNN,thehighestwhenrankedbyagegroup.Thoseaged18to29yearswereslightlymorelikelytowatchCNNeverydayorafewtimesperweekthantheirolderpeers.ReadmoreNote(s):UnitedStates;April25to28,2023;1,000respondents;18yearsandolderSource(s):YouGovFrequencyofwatchingFoxNewsamongadultsintheUnitedStatesasofApril2023,bypartyIDFrequencyofwatchingFoxNewsintheU.S.2023,bypartyIDDemocratIndependentRepublican45%40%35%30%25%39%35%22%20%19%19%20%15%10%5%16%16%13%11%10%

10%Daily10%10%9%6%8%6%5%

5%5%3%2%1%0%AfewtimesaweekWeeklyAfewtimesamonthAfewtimesayearRarelyNeverNotsure22Description:AsurveyheldintheU.S.inspring2023foundthat41percentofRepublicanswatchedFoxNewseverydayorafewtimesperweek,comparedtoonly21percentofDemocrats.MorethanathirdofDemocratsandIndependentsneverengagedwithFoxNews,alongwith19percentofRepublicans,highlightingtheongoingstrugglecablenetworksfaceinkeepingviewernumbersup.ReadmoreNote(s):UnitedStates;April25to28,2023;1,000respondents;18yearsandolderSource(s):YouGovFrequencyofwatchingCNNamongadultsintheUnitedStatesasofApril2023,bypartyIDFrequencyofwatchingCNNintheU.S.2023,bypartyIDDemocratIndependentRepublican45%40%35%30%42%38%25%20%15%10%5%23%19%18%16%16%14%14%11%10%9%9%

9%9%8%7%7%4%6%

6%Daily4%2%1%0%AfewtimesaweekWeeklyAfewtimesamonthAfewtimesayearRarelyNeverNotsure23Description:DuringasurveyheldintheU.S.inspring2023,datarevealedthat16percentofDemocratswatchedCNNeverydayand23percentdidsoafewtimesaweek.Bycontrast,RepublicansandIndependentsweresubstantiallylesslikelytoheadtoCNNfornews,witharound40percentsayingtheyneverwatchedthechannel.ReadmoreNote(s):UnitedStates;April25to28,2023;1,000respondents;18yearsandolderSource(s):YouGovCHAPTER

04TrustLeveloftrustinnewsreportedbyselectedbroadcastnewsmediaorganizationsintheUnitedStatesasofApril2023TrustinbroadcastnewsorganizationsintheU.S.2023ShareofrespondentsVerytrustworthy/trustworthy0%Neithertrustworthynotuntrustworthy20%

40%Untrustworthy/veryuntrustworthyDon'tknow100%60%80%120%TheWeatherChannel62%22%8%9%PublicBroadcastingService47%44%23%24%18%24%11%ABC8%BBCCBSNBCCNN43%43%42%27%25%14%24%24%33%35%23%31%20%16%8%24%22%20%22%22%28%10%6%6%39%38%38%FoxNewsNationalPublicRadio(NPR)18%11%18%26%30%30%MSNBCC-SPANNewsmax36%34%29%26%25%24%22%21%22%OneAmericaNewsNetwork(OANN)AlJazeera22%24%25Description:DataontrustinthenewsreportedbyselectednewsmediaorganizationsintheUnitedStatesrevealedthatasofApril2023,FoxNewswastheleasttrustednewsoutletoverall,with35percentofrespondentsadmittingthattheyfeltFoxNews'reportingwasuntrustworthyorveryuntrustworthy.RespondentsweremostunsureaboutNewsmax,OneAmericaNewsNetwork,andAlJazeera,witharoundathirdsayingtheydidnotknowwhethertheyfoundnewsfromtheseorganizations[...]

ReadmoreNote(s):UnitedStates;April3to9,2023;1,516respondents;18yearsandolderSource(s):YouGovLeveloftrustinFoxNewsintheUnitedStatesasofApril2023TrustinFoxNewsintheU.S.202330%26%25%22%20%20%15%10%5%12%11%11%0%VerytrustworthyTrustworthyNeithertrustworthynoruntrustworthyUntrustworthyVeryuntrustworthyDon'tknow26Description:AsurveyconductedintheUnitedStatesinApril2023foundthat12percentofrespondentshadalotoftrustinFoxNews,whereas23percentsaidthattheydidnottrustthenewschannelatall.Trustinnewscanvaryaccordingtotherespondent'spoliticalleaning,age,educationalbackground,andseveralotherfactorssuchasprofession,ethnicity,andvotingbehavior.ReadmoreNote(s):April3to9,2023;1,516respondents;18yearsandolderSource(s):YouGovLeveloftrustinCNNintheUnitedStatesasofApril2023TrustinCNNintheU.S.202330%26%25%22%21%20%15%10%5%13%12%6%0%VerytrustworthyTrustworthyNeithertrustworthynoruntrustworthyUntrustworthyVeryuntrustworthyDon'tknow27Description:InasurveyheldinApril2023,13percentofAmericanssaidthattheyfoundCNNtobeaverytrustworthysourceofnewsandinformation.Opinionsregardingthenetwork’strustworthinessvaried,with21percentofrespondentssayingthattheydidnottrustCNNatall.ReadmoreNote(s):UnitedStates;April3to9,2023;1,516respondents;18yearsandolderSource(s):YouGovLeveloftrustinMSNBCintheUnitedStatesasofApril2023TrustinMSNBCintheU.S.202330%26%25%22%20%15%11%11%10%10%5%0%VerytrustworthyTrustworthyNeithertrustworthynoruntrustworthyVeryuntrustworthyDon'tknow28Description:AsurveyonnewsconsumptionandtrustheldintheUnitedStatesinApril2023foundthatonly10percentofallrespondentshadagreatdealoftrustinMSNBC,whereas20percentsaidtheyfoundthechanneltoveryuntrustworthy.Trustinnewsdependsonmultiplefactorsrangingfromagetopoliticalaffiliation,aswellaswhetherornotthesourceisconsideredtobepartisan.ReadmoreNote(s):April3to9,2023;1,516respondents;18yearsandolderSource(s):YouGovMosttrustedtelevisionnewshostsintheUnitedStatesasofApril2023TrustinTVnewshostsintheU.S.2023VerytrustworthyTrustworthyNeithertrustworthynoruntrustworthyUntrustworthyVeryuntrustworthyDon'tknow40%35%30%25%20%15%10%5%0%TuckerCarlsonDonLemonSeanHannityLauraIngrahamBretBaierDanBonginoJeaninePirroMariaBartiromo29Description:AsurveyheldintheU.S.inApril2023revealedthatthemosttrustedTVnewshostamongthoseincludedinthesurveywasDanBongino,with23percentofadultssayingtheythoughthewasverytrustworthy.DonLemonfaredtheleastwellinthisrespectwithjustsixpercenthavingagreatdealoftrustintheformerCNNemployee.ReadmoreNote(s):UnitedStates;April25to28,2023;1,000respondents;18yearsandolder;amongthosewhowerefamiliarwitheachpersonSource(s):YouGovMosttrustednewssourcesforinformationaboutthe2024presidentialelectionintheUnitedStatesasofJune2023,bypoliticalaffiliationNewssourcestrustedfor2024presidentialelectionnewsU.S.2023,bypoliticsDemocratRepublican75%Independent70%Total80%

74%70%69%69%58%58%56%56%56%60%54%53%50%48%47%46%46%46%46%50%44%41%41%41%40%39%38%38%38%37%40%32%31%30%25%20%10%0%30Description:AccordingtoasurveyheldintheUnitedStatesinJune2023,themosttrustedsourcefor2024presidentialelectionnewsamongDemocratvoterswerenewspapers,with74percentsayingtheytrustedthem.Incontrast,RepublicanandIndependentswerelesssure,bothcitingnetworkTVastheirmosttrustedsourceforelectionnews.Socialmediafaredpoorlyinthisregardamongrespondentsacrossthepoliticalspectrum.

ReadmoreNote(s):UnitedStates;June2023;2,000respondents;18-64yearsSource(s):MagidAssociates;RTDNACHAPTER

05Spotlight:climatechangenewscoverageNumberofminutesofclimatechangecoveragebymajorbroadcastnewschannelsintheUnitedStatesfrom2015to2023BroadcastTVnewsclimatechangeairtimeU.S.2015-2023,bynetworkFOXABCNBCCBS600500400300200100056952445543038337632331228415912511897907872635750454243394034271813101011147666201520162017201820192020*2021*2022*2023*32Description:CBSairedthehighestnumberofminutesofclimatechangecoveragein2023,withatotalof430minutes(oversevenhours)acrossitsmorningnews,eveningnews,andSundaypoliticalshows.Figuresfor2015to2019donotincludemorningshowsforABC,NBC,orCBS,butshowanoverallincreaseincoveragebetweenthoseyears.FoxNewsSundayaired40minutesofcoveragein2021,thehighestsince2017,butthisnumberfelltojustsixminutesin2023.

ReadmoreNote(s):UnitedStates;2015to2023;*Includesmorningnewsaswellasnightlynews,andSundaymorningpoliticalshowsonABC,CBS,andNBC,andtheSundaymorningpoliticalshowonFox.Figuresforyearspriorto2020donotinclude[...]

ReadmoreSource(s):MediaMatters