中國酒店行業(yè)市場前景及投資研究報告-培訓課件外文版2024.5漲價漢庭如家

INDUSTRIES

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MARKETSHotelindustryinChinaCHAPTER

01OverviewCountrieswiththehighestnumberofhotelroomsintheconstructionpipelineworldwideasofQ42022Countrieswiththelargestamountofhotelroomsintheconstructionpipeline2022800,000675,074700,000600,000500,000400,000300,000200,000100,0000650,62647,539India43,33235,758ChinaUnitedStatesUnitedKingdomCanada3Description:Asofthefourthquarterof2022,Chinahadthehighestnumberofhotelroomsintheconstructionpipelineworldwide.Inthatperiod,therewereover675thousandhotelroomsinconstructioninthecountry.ThiswasfollowedbytheUnitedStateswithover650thousandhotelroomsintheconstructionpipeline.ReadmoreNote(s):Worldwide;Q42022Source(s):HospitalityNet;LodgingEconometricsCitieswiththehighestnumberoflodgingprojectsintheconstructionpipelineworldwideasofQ42022Citieswiththemostlodgingprojectsinthepipelineworldwide2022200176180160140120100801451321221176040200DallasAtlantaChengduLosAngelesShanghai4Description:Asofthefourthquarterof2022,thecityofDallasintheUnitedStatesaccountedforthemostnumberoflodgingprojectsintheconstructionpipeline.Inthatperiod,thecityhad176lodgingprojectsintheconstructionpipeline.ThiswasfollowedbyAtlantaandChengduwith145and132lodgingprojects,respectively.ReadmoreNote(s):Worldwide;Q42022Source(s):HospitalityNet;LodgingEconometricsRevenueofhotelenterprisesabovedesignatedsizeinChinafrom2006to2022(inbillionyuan)RevenueofhotelsabovedesignatedsizeinChina2006-2022500450400434.36405.97407.16396.39381.11383.18364.82353.44

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353.52332.9735030025020015010050326.19279.78226.07223.16180.43155.192006020072008200920102011201220132014201520162017201820192020202120225Description:In2022,allhotelenterprisesabovedesignatedsizeinChinageneratedarevenueofapproximately383.2billionyuan,nearly24billionyuanlessthaninthepreviousyear.Inthelastedecade,therevenuenumberswerethelowestin2020,thefirstyearoftheCOVID-19pandemic.ReadmoreNote(s):China;2006to2022Source(s):NationalBureauofStatisticsofChinaNumberofhotelenterprisesabovedesignatedsizeinChinain2022,byfundingsourceNumberofhotelsabovedesignatedsizeinChina2022,bysourceoffunding35,00029,99030,00025,00020,00015,00010,0005,0000506333MainlandHongKong,Macao,andTaiwanOriginoffundingForeignfunded6Description:ThestatisticshowsthenumberofhotelenterprisesabovedesignatedsizeinChinain2022,byoriginoffunding.Thatyear,506ofsuchhotelsinChinawerefinancedfromHongKong,Macao,andTaiwan.ReadmoreNote(s):China;2022Source(s):NationalBureauofStatisticsofChinaNumberofemployeesinthehotelindustryinChinafrom2006to2022(inmillions)EmployenumbersinthehotelindustryinChina2006-20222.52.162.112.112.09221.982.01.51.00.50.01.911.861.821.821.781.741.671.671.621.62200620072008200920102011201220132014201520162017201820192020202120227Description:Bytheendof2022,thehotelindustryinChinaemployedapproximately1.62millionpeople,slightlylessthaninthepreviousyear.Thehotelindustryemployeenumbersfellin2020duetothecoronaviruspandemicandtravelrestrictions.

ReadmoreNote(s):China;2006to2022Source(s):NationalBureauofStatisticsofChinaTotalnumberofhotelroomsinChinafrom2016to2022(inmillions)TotalnumberofhotelroomsinChina2016-20222017.621816141210816.8615.4815.3314.2614.113.47642020162017201820192020202120228Description:AsofDecember31,2022,atotalnumberofapproximately14.26millionroomswereavailableinaround279,000hotelsinChina.Thenumberofhotelroomsincreasedbyaroundsixpercentcomparedtothepreviousyear.

ReadmoreNote(s):China;2016to2022Source(s):ChinaHospitalityAssociation;ShanghaiInntieHotelManagementConsultants;T;Website()Numberofstar-ratedhotelsinChinafrom2006to2022Numberofstar-ratedhotelsinChina2006-202216,00014,23714,09913,99113,58313,51314,00012,00010,0008,0006,0004,0002,000013,29312,75112,80712,80312,32711,68510,1309,5668,9628,4307,6767,337200620072008200920102011201220132014201520162017201820192020202120229Description:Bytheendof2022,therewere7,337star-ratedhotelsinChina,decreasingfrom7,676hotelsinthepreviousyear.Thenumberofthestar-ratedhotelsinthecountryhasbeendecliningeversincethebeginningoftheCOVID-19pandemic.

ReadmoreNote(s):China;2006to2022Source(s):NationalBureauofStatisticsofChinaAverageoccupancyrateofallstar-ratedhotelsinChinafrom2014to2022HoteloccupancyrateinChina2014-202260%56.18%55.18%54.73%54.8%54%54.19%50%40%30%20%10%0%41.77%38.98%38.35%20142015201620172018201920202021202210Description:TheoverallhoteloccupancyrateinChinadecreasedsignificantlyinthefirstyearoftheCOVID-19pandemicandonceagainin2022.In2022,theoccupancyrateofstar-ratedhotelsdroppedtoaround38.4percent.

ReadmoreNote(s):China;2014to2022Source(s):MinistryofCultureandTourism(China)CHAPTER

02RegionalcomparisonsNumberofhotelenterprisesabovedesignatedsizeinChinain2022,byregionNumberofhotelsabovedesignatedsizeinChina2022,byregionNumberofhotels2,00005001,0001,5002,5003,0003,5004,000GuangdongZhejiangJiangsuSichuanHenan3,6172,0712,0531,9411,7331,714ShandongFujian1,344ShaanxiHubei1,3251,307Hunan1,286JiangxiBeijingShanghai1,2441,1421,10312Description:ThisstatisticshowsthenumberofhotelenterprisesabovedesignatedsizeinChinain2022,byregion.Asoftheendof2022,therewere3,617suchhotelsintheprovinceofGuangdong,morethaninanyotherregionofChina.

ReadmoreNote(s):China;2022Source(s):NationalBureauofStatisticsofChinaRevenueofhotelenterprisesabovedesignatedsizeinChinain2022,byregion(inbillionyuan)RevenueofhotelsabovedesignatedsizeinChina2022,byregionRevenueinbillionyuan3001020405060GuangdongZhejiangBeijing51.2936.0127.2726.79JiangsuShanghaiFujian25.8323.77SichuanShandongHunan19.6219.2614.9814.3912.9411.8411.27ShaanxiHubeiHenanJiangxi13Description:ThisstatisticshowstherevenueofhotelenterprisesabovedesignatedsizeinChinain2022,byregion.Thatyear,suchhotelsinGuangdongprovincegeneratedarevenueofapproximately51.3billionyuan.

ReadmoreNote(s):China;2022Source(s):NationalBureauofStatisticsofChinaNumberofemployeesinhotelenterprisesabovedesignatedsizeinChinain2022,byregionNumberofemployeesinhotelsabovedesignatedsizeinChina2022,byregionNumberofemployees100,000050,000150,000200,000250,000GuangdongZhejiangJiangsuSichuanShandongFujian208,615129,589101,44190,07288,81185,76081,35375,53067,35065,54459,878BeijingHenanShanghaiShaanxiHunanHubeiYunnan49,90448,93814Description:Asoftheendof2022,approximately208,600peoplewereemployedinhotelsabovedesignatedsizeinGuangdongprovinceinChina.Intotal,morethan1.6millionemployeesworkedinthehotelindustryaccrossthecountry.

ReadmoreNote(s):China;2022Source(s):NationalBureauofStatisticsofChinaNumberof5-starhotelsinChinain2022,byregionNumberof5-starhotelsinChina2022,byprovinceNumberofhotels0102030405060708090100GuangdongZhejiangJiangsu928070ShanghaiBeijing5751Fujian47ShandongSichuanChongqingHebei37332726LiaoningAnhui232323Hubei15Description:Asof2022,therewerearound7805-starhotelsregisteredinChina.Ofthem,92hotelswerelocatedinGuangdongprovince.EasterncoastprovincesZhejiangandJiangsurankedsecondandthirdintermsofthenumberof5-starhotels.

ReadmoreNote(s):China;2022Source(s):MinistryofCultureandTourism(China)Higheststar-ratedhotelroomoccupancyinChinain2022,byregionRegionswithhigheststar-ratedhoteloccupancyinChina2022Occupancyrate0%5%10%15%20%25%30%35%40%45%50%55%HunanZhejiangHainan48.38%47.71%44.37%44.19%JiangsuFujian43.16%42.47%41.72%41.01%40.45%39.44%ChongqingHubeiJiangxiGuizhouShandong16Description:In2022,star-ratedhotelsinHunanprovincehadthehighestroomoccupancyrateof48.4percentinChina.ZhejiangandHainanprovincesrankedsecondandthirdintermsofstar-ratedhoteloccupancyratesthatyear.

ReadmoreNote(s):China;2022Source(s):MinistryofCultureandTourism(China)CHAPTER

03First-tiercitymarketNumberofhotelsinfirst-tiercitiesinChinain2022,byhotelcategoryNumberofhotelsinfirst-tiercitiesinChina2022,bytype4,5004,0314,0003,5003,0002,5002,0062,0001,5001,0005001,8236180BudgethotelsMid-endhotelsMid-to-high-endhotelsHigh-endhotels18Description:Thelargestshareofhotelsinfirst-tiercitiesinChinawastakenupbybudgethotels,exceeding4,000establishmentsin2022.Incontrast,approximately600hotelsinfirst-tiercitieswereratedasfive-starandabove,namelyhigh-endhotels.

ReadmoreNote(s):China;2022Source(s):Cushman&Wakefield;MeadinBreakdownofhotelmarketinfirst-tiercitiesinChinain2022,byhotelcategoryHotelmarketshareinfirst-tiercitiesinChina2022,bycategoryInternationalhigh-endhotelsInns2.73%Boutiquehotels0.85%3.66%Low-to-mid-endhotels4.65%Domestichigh-endhotels6.34%Budgethotels36.92%Affordablehotels9.00%Mid-to-high-endhotels10.32%Mid-endhotels24.97%19Description:In2022,budgethotelsoccupiedthelargestshareofthehotelmarketinfirst-tiercitiesinChina,accountingfornearly37percent.Mid-endhotelsandmid-to-high-endhotelsrankedsecondandthirdwitharound25percentandtenpercentmarketsharerespectively.In2022,thetopthreehotelbrandsinfirst-tiercitieswereHantingHotel,7DaysHotel,andHomeInn.ReadmoreNote(s):China;2022Source(s):Cushman&Wakefield;MeadinTotalnumberandnumberofstar-ratedhotelsinfirst-tiercitiesinChinain2022,bycityNumberofhotelsinfirst-tiercitiesinChina2022,bycityStar-ratedhotels9,592Totalnumberofhotels12,00010,74610,59610,0008,0006,0007,4624,0002,7232,4632,0001,2159820ShanghaiBeijingGuangzhouShenzhen20Description:In2022,Guangzhouhad10,746hotelsorothertravelaccommodationestablishments,rankingfirstamongfourfirst-tiercitiesinChina.Asforthenumberofstar-ratedhotels,therewereover7,300star-ratedhotelsinfirst-tiercitiesinChina,ofwhichabout2,700werelocatedinShanghaiandnearly2,500inBeijing.ReadmoreNote(s):China;2022Source(s):Cushman&Wakefield;MeadinNumberofnewlyopenedhotelsinfirst-tiercitiesinChinain2020and2021,bycityNumberofnewhotelsopenedinfirst-tiercitiesinChina2020-2021202020212502012001731501021009075494642500ShanghaiShenzhenGuangzhouBeijing21Description:InShanghai,therewere201newhotelsopenedin2020and75openedin2021.EvenwiththeimpactofCOVID-19pandemiconhotelmarket,thenumberofnewlyopenedhotelsinfirst-tiercitiesinChinawasstillconsiderable.

ReadmoreNote(s):China;2020and2021Source(s):Cushman&Wakefield;MeadinCHAPTER

04Leadingchained-brandhotelsLeadingchain-brandedhotelcompaniesinChinaasof2022,basedonnumberofhotelsMajorhotelchainsbasedonnumberofhotelsinChina2022Numberofhotels4,00002,0006,0008,00010,00012,000JinJiangInternationalHotelsHuazhuHotelsGroupHomeInn10,6947,8305,916GreenTreeInns4,659SunmeiGroup3,979DongchengHotelsLvYueGroup2,2351,3821,024785747YibonGroupZhuyouHotelsGroupGongshengHotelGroup23Description:Asof2022,JinJiangInternationalHotelshad10,694hotelsinoperationinChina.Incomparison,thesecondleadinghotelcompanyHuazhuHotelsGrouprecordedatotalofaround7,830hotelsinChina,upfromapproximately6,790in2021.

ReadmoreNote(s):China;2022Source(s):BeijingInternationalStudiesUniversity;ChinaHospitalityAssociation;ShanghaiInntieHotelManagementConsultantsLeadingchain-brandedhotelcompaniesinChinaasof2022,basedonnumberofhotelrooms(in1,000s)MajorhotelchainsbasedonnumberofhotelroomsinChina2022Numberofhotelroomsinthousands400

60002008001,0001,200JinJiangInternationalHotelsHuazhuHotelsGroupHomeInn1,044753475GreenTreeInns337DongchengHotelsSunmeiGroup192191AtourHotels87786556D'LongGroupYibonGroupFunyardHotels&Resorts24Description:Asof2022,theShanghai-basedhotelgroupJinJiangInternationalHotelsrecordedatotalofoveronemillionhotelroomsinChina.Meanwhile,HuazhuGoup,alsoknownasChinaLodgingGroup,had753thousandhotelroomsavailableinChina.In2021,HuazhuGroupannouncedanannualrevenueofnearly12.8billionyuan.ReadmoreNote(s):China;2022Source(s):BeijingInternationalStudiesUniversity;ChinaHospitalityAssociation;ShanghaiInntieHotelManagementConsultantsMarketshareofleadingchainhotelbrandsinChinaasofJanuary2022,basedonnumberofroomsLeadingchainhotelbrandsmarketshareinChina2022Marketsharebasedonnumberofrooms30%

40%0%10%20%50%60%70%ViennaHotelsHantingHotelGreenTreeInnsHomeInn7.11%5.81%4.7%3.88%3.53%3.49%SeasonsHotels7DaysInnJinJiangInnsCityComfortInnsThankHotelLufengHotelOthers2.43%2.17%1.92%1.9%63.98%25Description:AsofJanuary2022,ViennaHotelshadthelargestnumberofhotelroomsofallchainhotelbrandsinChina,accountingforapproximatelysevenpercentofallroomsavailablefromhotelchains.HantingHotelandGreenTreeInnswereanothertwomajorbrands.ReadmoreNote(s):China;January2022Source(s):BeijingInternationalStudiesUniversity;ChinaHospitalityAssociation;ShanghaiInntieHotelManagementConsultants;Website()RevenueofShanghaiJinJiangCapitalLtd.inChinafrom2011to2021(inbillionyuan)RevenueofShanghaiJinJiangCapitalLtd.China2011-202125202120.6319.7617.0115.8514.221512.6512.29.299.36105902011201220132014201520162017201820192020202126Description:ThisstatisticshowstherevenuedevelopmentofShanghaiJinJiangCapitalLimited(formerlyknownasShanghaiJinJiangInternationalHotels(Group)Company)from2011to2021.In2021,JinJiangCapitalgeneratedarevenueofapproximately15.85billionyuan.ReadmoreNote(s):China;2011to2021Source(s):JinjiangInternationalAnnualrevenueofHuazhuHotelsGroupLtd(ChinaLodgingGroup)from2012to2022(inbillionyuan)AnnualrevenueofHuazhuHotelsGroupFY2012-FY20221614121013.8612.7911.2110.210.068.2386.575.7864204.974.173.222012201320142015201620172018201920202021202227Description:HuazhuHotelsGroup(previouslycalledChinaLodgingGroup)isahotelmanagementcompanyinChina.In2022,theGroupgeneratedarevenueofapproximately13.9billionyuan.Afterexperiencingadecreasein2020,therevenuerecoveredthefollowingyear.ReadmoreNote(s):China;2012to2022Source(s):HuazhuHotelsAnnualrevenueofBTGHotelsGroupCo.,Ltd.from2015to2022(inbillionyuan)BTGHotelsGroup'sannualrevenue2015-2022988.548.428.31765432106.526.155.285.091.332015201620172018201920202021202228Description:In2022,theleadingChinesehotelmanagementcompanyBTGHotelsGroupsannounceditsannualrevenueof5.09billionyuan,adecreasefrom6.15billionyuaninthepreviousyear.InDecember2015,BTGHotelsGroupacquiredHomeInnsGroup,resultinginaspikeinrevenue.ReadmoreNote(s):China;2015to2022Source(s):BTGHotelsCHAPTER

05ConsumerbehaviorBrandedvs.non-brandedhotelpreferenceamongrespondentsinChinaasofNovember2022Brandedandnon-brandedholidayaccommodationpreferenceinChina2022Brandedhotels42%Non-brandedhotels/holidayaccommodation58%30Description:AccordingtoaMcKinseysurveyconductedinChinainNovember2022,approximately59percentofrespondentsfavorednon-brandedholidayaccommodation,suchasboutiquehotels,B&Bs,orvacationrentals,overbrandedhotelchains.Amongthosewhopreferredbrandedhotels,equalnumberofrespondentschoseinternationalchainandlocalchainhotelbrands.ReadmoreNote(s):China;November2022;18-65years;resultsweightedSource(s):McKinsey&CompanyLeadingpurposesforusingonlinetravelagenciesinChinaasofJune2023LeadingusesofonlinetravelagenciesinChina2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%83%TobookaccommodationTopurchaseflight/train/bustickets79%Tobookothertravelservices(e.g.sightseeingtours,tourguides,admissiontickets,restaurantreservations,etc)53%TobookapackageholidayTorentacar32%29%Forresearchingmytrip(tocomparepricesetc)butIdidnotbookorpurchaseanythingthroughit18%Others

0%31Description:AccordingtoasurveybyRakutenInsightontheusageofonlinetravelagenciesinChinaconductedinJune2023,83percentoftherespondentsstatedbookingaccomodationastheirmainreasonforusinganonlinetravelagent.Mostoftherespondentsbookedtheiraccomodationseveralweeksbeforethetrip.ReadmoreNote(s):China;June12to30,2023;3,633respondents;16yearsandolder;onlyamongthosewhosaidtheyhadusedanonlinetravelagencybeforeSource(s):RakutenInsightMostcommondurationbeforeatriptobookaccommodationononlinetravelagencies(OTAs)inChinaasofJune2023MostcommondurationbeforeatriptobookaccommodationonOTAsinChina2023Shareofrespondents0%10%20%30%40%50%60%70%SeveralmonthsbeforeyourtripSeveralweeksbeforeyourtrip33%66%Severaldaysbeforeyourtrip32%Thedaybeforeyourtrip11%Duringthetrip,onthedaybeforeyouneededtheaccommodationSeveralhoursbefore,onthedaythatyouneededtheaccommodationImmediatelybeforeyouneededtheaccommodation8%3%2%32Description:AccordingtoasurveyconductedbyRakutenInsightaboutonlinetravelagencies(OTA)inJune2023,twothirdsofrespondentsinChinasaidtheybookedtheirtravelaccommodationononlinetravelagenciesseveralweeksbeforetheirtrip.Considerablylessrespondentspurchasedtheiraccomodationseveralmonthsinadvance.Readmor