足球行業(yè)市場前景及投資研究報告-培訓(xùn)課件外文版2024.6英超意甲歐冠世界杯歐洲杯

INDUSTRIES

&

MARKETSSoccerCHAPTER

01FIFATotalrevenueofFIFAfrom2015to2023(inmillionU.S.dollars)FIFAtotalrevenue2015-20237,0005,769.216,0005,0004,0003,0002,0001,00004,640.951,169.652023734.22017765.672019766.492021544.372015501.72016266.542020201820223Description:In2023,FIFA'stotalrevenueamountedtonearly1.17billionU.S.dollars,representingasignificantdecreaseonthepreviousyear.Thiscanlargelybeattributedtothemen'sFIFAWorldCuptakingplacein2022.

ReadmoreNote(s):Worldwide;2015to2023;includingothernon-specificincomeSource(s):FIFABroadcastingrightsrevenueofFIFAfrom2015to2023(inmillionU.S.dollars)FIFAbroadcastingrevenue2015-20233,5003,0002,5002,0001,5001,0005002,958.352,543.97342.62019258.52015267.222023228.652017123.12202195.6120161.7202018202020224Description:In2023,FIFA'srevenuefromtelevisionbroadcastingrightsamountedtoover267millionU.S.dollars,representingasignificantdecreaseonthepreviousyear.Thiswaslikelydowntothemen'sFIFAWorldCuptakingplacein2022.

ReadmoreNote(s):Worldwide;2015to2023Source(s):FIFATotalexpensesofFIFAfrom2015to2023(inmillionU.S.dollars)FIFAtotalexpenses2015-20234,0003,410.493,5003,0002,5002,0001,5001,0005002,891.151,782.281,121.8720211,046.2520191,044.592020923.152017892.742016661.37201502018202220235Description:In2023,FIFA'stotalexpensesamountedtonearly1.8billionU.S.dollars.Thisrepresentedanincreaseofover65percenton2021-thelastyearthatamen'sFIFAWorldCupdidnottakeplace.

ReadmoreNote(s):Worldwide;2015to2023;includingexpensesfromactivitiesoutsideofsoccerSource(s):FIFAWinnersoftheFIFAPuskásAwardfrom2009to2023,byyearWinnersoftheFIFAbestgoalaward2009-2023Winner2023202220212020201920182017201620152014201320122011GuilhermeMadruga(vs.Novorizontino)MarcinOleksy(vs.StalRzeszów)érikLamela(vs.Arsenal)SonHeung-Min(vs.Burnley)DánielZsóri(vs.Ferencváros)MohamedSalah(vs.Everton)OliverGiroud(vs.CrystalPalace)MohdFaizSubri(vs.SriPahang)WendellLira(vs.AtléticoGoianiense)JamesRodríguez(vs.Uruguay)ZlatanIbrahimovi?(vs.England)MiroslavStoch(vs.Gen?lerbirli?i)Neymar(vs.Flamengo)6Description:TheFIFAPuskásAwardisanannualawardgiventothesoccerplayerdeemedtohavescoredthebestgoalofthecalendaryear,namedafterthelegendaryHungarianstrikerFerencPuskás.ThemostrecentwinnerwasGuilhermeMadruga,whoscoredanacrobaticoverheadkickforBotafogo-SPinJune2023.ReadmoreNote(s):Worldwide;2009to2023Source(s):FIFA;TheSportingNewsWinnersofTheBestFIFAMen'sPlayerawardfrom2016to2023WinnersoftheFIFABestmen'splayeraward2016-2023WinnerLionelMessi20232022202120202019201820172016LionelMessiRobertLewandowskiRobertLewandowskiLionelMessiLukaModri?CristianoRonaldoCristianoRonaldo7Description:LionelMessiwonTheBestFIFAMen'sPlayerawardfor2023,narrowlybeatingManchesterCityforwardErlingHaaland.Messialsowontheawardfor2019and2022,meaningheistheonlyplayertohaveeverreceivedtheawardthreetimes.

ReadmoreNote(s):Worldwide;2016to2023Source(s):FIFA;TheSportingNewsWinnersofTheBestFIFAWomen'sPlayerawardfrom2016to2023WinnersoftheFIFABestwomen'splayeraward2016-2023WinnerAitanaBonmatíAlexiaPutellasAlexiaPutellasLucyBronzeMeganRapinoeMarta20232022202120202019201820172016LiekeMartensCarliLloyd8Description:AitanaBonmatíwontheBestFIFAWomen'sPlayerawardfor2023,withtheBarcelonaforwardliftingtheFIFAWomen'sWorldCupwithSpain.Meanwhile,LindaCaicedoandJenniHermosofinishedinsecondandthirdplacerespectively.ReadmoreNote(s):Worldwide;2016to2023Source(s):FIFA;TheSportingNewsCHAPTER

02RegionalconfederationsNumberofFIFA-recognizednationalsoccerassociationsin2024,byconfederationNumberofnationalsoccerassociations2024,byconfederation6055545040302010046351110UEFA(Europe)CAF(Africa)AFC(Asia&Australia)CONCACAF(North&CentralAmericaandtheCaribbean)OFC(Oceania)CONMEBOL(SouthAmerica)10Description:Asof2024,therewere211FIFA-recognizednationalsoccerassociationsworldwide,with55beingpartofUEFA.Meanwhile,54nationalsoccerassociationswerepartofCAF.

ReadmoreNote(s):Worldwide;asofFebruary13,2024Source(s):FIFATotalrevenueofUEFAfrom2005/06to2022/23(inmillioneuros)UEFAtotalrevenue2005-20237,0006,0005,0004,0003,0002,0001,00002005/06

2006/07

2007/08

2008/09

2009/10

2010/11

2011/12

2012/13

2013/14

2014/15

2015/16

2016/17

2017/18

2018/19

2019/20

2020/21

2021/22

2022/2311Description:UEFA'stotalrevenuehasconsistentlygrownsince2005/06,reachingover4.3billioneurosin2022/23.NoticeablepeakscanbeobservedinyearswhentheEuropeanChampionshiphastakenplace,with?EURO2020helpingUEFAgeneratearevenueofover5.7billioneurosin2020/21.ReadmoreNote(s):Europe;2005/06to2022/23Source(s):UEFARevenueofUEFAfrom2005/06to2022/23,bystream(inmillioneuros)UEFArevenue2005-2023,bystreamBroadcastingrightsCommercialrightsTickets&hospitalityOtherrevenue7,0006,0005,0004,0003,0002,0001,00002005/06

2006/07

2007/08

2008/09

2009/10

2010/11

2011/12

2012/13

2013/14

2014/15

2015/16

2016/17

2017/18

2018/19

2019/20

2020/21

2021/22

2022/2312Description:BroadcastingrightsrepresentUEFA'sbiggestrevenuestream,withbroadcasterscollectivelypayingbillionsfortherightstocompetitionsliketheChampionsLeagueandtheEuropeanChampionship.In2022/23,UEFA'srevenuefrombroadcastingrightsamountedtonearly3.6billioneuros,representinganincreaseofaroundfivepercentonthepreviousseason.ReadmoreNote(s):Europe;2005/06to2022/23Source(s):UEFAOperatingrevenueoftheSouthAmericanFootballConfederation(CONMEBOL)from2017to2022(inmillionU.S.dollars)CONMEBOL:operatingrevenue2017-2022600488.385004003002001000455.45450.49329.87227.06206.7520172018201920202021202213Description:In2022,theSouthAmericanFootballConfederation(CONMEBOL)generatedanoperatingrevenueofroughly455millionU.S.dollars.Thisrepresentsaslightincreaseofaroundonepercentinrelationtothepreviousyear.

ReadmoreNote(s):CentralandSouthAmericaSource(s):ConfederaciónSudamericanadeFútbolRevenueofConfederationofAfricanFootball(CAF)from2015to2022(in1,000U.S.dollars)TotalrevenueofConfederationofAfricanFootball(CAF)2015-2022140,000120,000125,203110,735103,602100,00080,00060,00040,00020,000094,07191,42285,66876,53436,9642016201520172018201920202021202214Description:ThetotalrevenuetheConfédérationAfricaineDeFootball(CAF)generatedin2022was125.2millionU.S.dollars.Since2015,thiswasthehighestvaluethegoverningbodyofsoccerinAfricareceived.Duringtheperiodreviewed,theamountearnedbyCAFfluctuateddroppingtoitslowestin2016,atanincomeof36,964U.S.dollars.Moreover,from2020,theirearningsfollowedanincreasingtrend.ReadmoreNote(s):Africa;2015to2022Source(s):ConfederationofAfricanFootball;CHAPTER

03InternationalsoccerLeadingmen'snationalsoccerteamsworldwideasofApril2024,byFIFArankingHighest-rankedmen'snationalsoccerteamsworldwide2024FIFA

ranking

positionArgentinaFrance12BelgiumEnglandBrazil345PortugalNetherlandsSpain678Italy9Croatia10111213UnitedStatesColombiaMorocco16Description:FIFAupdatesitsrankingofnationalsoccerteamsseveraltimeseachyear,usingreal-liferesultstodeterminewhereeachcountryplacesworldwide.AsofApril2024,Argentinaledthemen'srankings,havingwontheWorldCupin2022.Brazilwereinfifthplace,whileFrancerankedsecond.Meanwhile,thehighest-rankedcountryinwomen'ssoccer,Spain,rankedeighth.ReadmoreNote(s):Worldwide;asofApril4,2024Source(s):FIFACountrieswiththemostFIFAWorldCuptitlesasof2022CountrieswiththemostWorldCuptitles1930-2022NumberofWorldCuptitlesBrazil5GermanyItaly44ArgentinaUruguayFrance322EnglandSpain1117Description:BrazilhavewonmoreFIFAWorldCuptitlesthananyothercountry,withatotaloffive.Meanwhile,GermanyandItalyrankjoint-second,withfourtitleseach.Argentina,winnersofthe2022tournament,havewonthreeWorldCups.ReadmoreNote(s):Worldwide;1930to2022Source(s):TransfermarktCountrieswiththemostUEFAEuropeanChampionshiptitlesfrom1960to2021CountrieswiththemostUEFAEuropeanChampionshiptitles1960-2021NumberoftitlesGermanySpain33Italy22FranceNetherlandsGreece11111DenmarkPortugalSovietUnion18Description:Asof2023,GermanyandSpainhadwonthemostUEFAEuropeanChampionshiptitles,withatotalofthreeeach.ThecompetitionwasmostrecentlywonbyItaly,whodefeatedEnglandintheEURO2020final.ReadmoreNote(s):Europe;1960to2021;men'stournamentonlySource(s):UEFAAfricaCupofNations(AFCON)soccertitlesbetween1957and2022,bycountryAfricaCupofNationssoccertitles,bycountry1957-2022Numberofcuptitles301245678Egypt7Cameroon5Ghana4Nigeria3Algeria222C?ted'IvoireDemocraticRepublicoftheCongoSenegalZambiaTunisia111111SouthAfricaMoroccoZaire19Description:Between1957and2022,Egyptwasthemostsuccessfulnationalteam,havingwontheAfricanCupofNations(AFCON)seventimes.CameroonandGhanafollowedachievingfiveandfourtitles,respectively.Moreover,nineotherAfricancountriesmanagedtosecurethetitleonce.The33rdeditiontookplaceinCameroonwithSenegalmanagingtosecuretheirfirst-evertitleafterwinningEgyptinthefinal.ReadmoreNote(s):Africa;1957to2022Source(s):TransfermarktNumberofCopaAméricatitlesasof2021,bycountryWinnersofCopaAméricachampionshiptrophies202116151514121089642222110ArgentinaUruguayBrazilChileParaguayPeruColombiaBolivia20Description:OnJuly10,2021,ArgentinaequaledUruguayintherankingofcountrieswiththemostCopaAméricatitleswon,eachwith15trophiesintotal.TheCopaAméricaisasoccerchampionshipplayedbythememberteamsoftheCONMEBOL(SouthAmericanFootballConfederation).ReadmoreNote(s):1916to2021Source(s):Website(SobreF)Leadingwomen'snationalsoccerteamsworldwideasofMarch2024,byFIFArankingHighest-rankedwomen'snationalsoccerteamsworldwide2024FIFA

ranking

positionSpain12EnglandFrance3UnitedStatesGermanySwedenJapan4567NetherlandsCanada89Brazil10111213NorthKoreaAustraliaDenmark21Description:AsofMarch2024,Spainhadthehighest-rankedwomen'ssoccerteamintheworld,withatotalof2085.96FIFArankingpoints.Meanwhile,theUnitedStateshaswonmorewomen'sWorldCuptitlesthananyothercountry.ReadmoreNote(s):Worldwide;asofMarch15,2024Source(s):FIFACountrieswiththemostFIFAWomen'sWorldCuptitlesasof2023CountrieswiththemostWomen'sWorldCuptitles1991-2023NumberofWomen'sWorldCuptitlesUnitedStates4GermanyNorwayJapan2111Spain22/statistics/1374687/womens-world-cup-title-winnersAsof2023,theUnitedStateshadwonthemostFIFAWomen'sWorldCuptitles,withatotaloffour.TheUSWNTlastliftedthetrophyin2019.Meanwhile,SpainwontheWomen'sWorldCupforthefirsttimein2023,defeatingEngland1-0inthefinal.ReadmoreNote(s):Worldwide;1991to2023Source(s):TopendSportsCountrieswiththemostUEFAEuropeanWomen'sChampionshiptitlesfrom1982to2022CountrieswiththemostWomen'sEUROtitles1982-2022988765432102111GermanyNorwaySwedenNetherlandsEngland23Description:GermanyhaswonthemostUEFAEuropeanWomen'sChampionships,winningatotalofeighttitlesbetween1982and2022.Thisismorethanthecombinedtotalofallotherwinners.EnglandwontheWomen'sEUROforthefirsttimeinitshistoryin2022,breakinganumberofrecordsalongtheway.ReadmoreNote(s):Europe;1982to2022Source(s):UEFAWomen'sAfricaCupofNations(AFCON)soccertitlesbetween1991and2022,bycountryWomen'sAfricaCupofNationssoccertitles,bycountry1991-2022Numberofcuptitles602481012NigeriaEquatorialGuineaSouthAfrica112124Description:Nigeriawasthemostsuccessfulwomen'ssoccernationalteam.Between1991and2022,14differenteditionstookplace,withNigeriaonlylosingthreeofthecompetitionfinals.EquatorialGuineamanagedtosecuretwotitles,whileSouthAfricawonthelasttournament,whichtookplacein2022.ReadmoreNote(s):Africa;1991to2022Source(s):TotalEnergiesCHAPTER

04ClubsoccerSizeoftheprofessionalsoccermarketinEuropefrom2010/2011to2021/22(inbillioneuros)Europeanfootballmarketsize2010-202235302529.528.928.427.625.525.224.621.821.319.919.4201510516.902010/112011/122012/132013/142014/152015/162016/172017/182018/192019/202020/212021/2226/statistics/261223/european-soccer-market-total-revenueInthe2021/22season,thevalueoftheEuropeansoccermarketwascalculatedataround29.5billioneuros.Thisfigurerepresentsanincreaseonthepreviousseason,aswellasthesizeoftheindustrybeforethecoronavirus(COVID-19)pandemic.

ReadmoreNote(s):Europe;2010/2011to2021/22Source(s):DeloitteCountrieswiththemostprofessionalsoccerclubsworldwideasof2023Countrieswiththemostprofessionalsoccerclubs2023Numberofprofessionalsoccerclubs050100150200250244300MexicoTurkey136ArgentinaThailand118110SaudiArabia10827/statistics/1283929/number-pro-soccer-clubs-by-countryAsof2023,Mexicohadmoreprofessionalsoccerclubsthananyothercountryintheworld,with244.Meanwhile,136professionalsoccerclubswerebasedinTurkey.Overall,FIFAcalculatedthattherewere3,986professionalsoccerclubsworldwide.ReadmoreNote(s):Worldwide;asofDecember2023Source(s):FIFASoccerclubswiththehighestrevenueworldwidein2022/23(inmillioneuros)Leadingsoccerclubsworldwide2022-2023,byrevenueTotalrevenueinmillioneuros0100200300400500600700800900RealMadridManchesterCityParisSaint-GermainBarcelona831.4825.9801.9800.1ManchesterUnitedBayernMunichLiverpool745.8744682.9TottenhamHotspurChelsea631.5589.4Arsenal532.6JuventusBorussiaDortmundACMilan432.4420385.328Description:Inthe2022/23season,RealMadridhadthehighestrevenueoutofanysoccerclubworldwide,generatingaround831.4millioneuros.ManchesterCityplacedsecond,withatotalrevenueof825.9millioneuros.

ReadmoreNote(s):Worldwide;2022/23Source(s):DeloitteBrandvalueofleadingsoccerclubsworldwidein2023(inbillioneuros)Mostvaluablesoccerclubsworldwide2023,bybrandvalueBrandvalueinbillioneuros0.00.20.40.60.81.01.21.41.6ManchesterCityRealMadrid1.511.46Barcelona1.371.361.36ManchesterUnitedLiverpoolParisSaint-GermainBayernMunichArsenal1.131.10.910.90.86TottenhamHotspurChelsea29Description:In2023,ManchesterCityhadthehighestbrandvalueofanysoccerclubworldwide,estimatedat1.51billioneuros.TheCitizenshadanextremelysuccessful2022/23season,winningtheUEFAChampionsLeagueforthefirsttime.Meanwhile,RealMadridrankedsecond,withabrandvalueof1.46billioneuros.ReadmoreNote(s):Worldwide;2023Source(s):BrandFinanceMostexpensivesoccertransfersworldwideasof2023(inmillioneuros)Mostexpensivesoccertransfersworldwide2023Transferfeeinmillioneuros050100150200250Neymar(BarcelonatoPSG,2017)KylianMbappé(MonacotoPSG,2018)222180PhilippeCoutinho(LiverpooltoBarcelona,2018)OusmaneDembélé(BorussiaDortmundtoBarcelona,2017)Jo?oFélix(BenficatoAtléticoMadrid,2019)135135127.2121EnzoFernández(BenficatoChelsea,2023)120117.5117AntoineGriezmann(AtléticoMadridtoBarcelona,2019)JackGrealish(AstonVillatoManchesterCity,2021)CristianoRonaldo(RealMadridtoJuventus,2018)DeclanRice(WestHamtoArsenal,2023)116.630Description:Asof2023,Neymar's222millioneuromovetoParisSaint-Germainwasthemostexpensivesoccertransferofalltime,withKylianMbappé'smovetotheParisianclubrankingsecond.Meanwhile,themostexpensivePremierLeaguesigningofalltime,EnzoFernández,rankedsixthoverall.ReadmoreNote(s):Worldwide;asofSeptember1,2023Source(s):TransfermarktWomen'ssoccerclubswiththehighestrevenueworldwidein2022/23(inmillioneuros)Leadingwomen'ssoccerclubsworldwide2022-2023,byrevenueTotalrevenueinmillioneuros0246810121416BarcelonaManchesterUnitedRealMadrid13.487.4ManchesterCityArsenal5.35.3Chelsea4.1ParisSaint-GermainEintrachtFrankfurtBayernMunichTottenhamHotspurLiverpool3.73.63.12.62.1BenficaEvertonWestHamUnitedJuventus1.51.31.21.231Description:Inthe2022/23season,Barcelonahadthehighestrevenueoutofanywomen'sdomesticsoccerclubworldwide,generatingaround13.4millioneuros.ManchesterUnitedplacedsecond,withatotalrevenueofaroundeightmillioneuros.

ReadmoreNote(s):Europe;2022/23Source(s):DeloitteMostexpensivetransfersinwomen'ssoccerworldwideasof2024(inthousandGBP)Recordtransfersinwomen'ssoccerworldwide2024TransferfeeinthousandGBP100

200

3000400500600581700685800RachealKundananji(MadridCFFtoBayFC,2024)BarbraBanda(ShanghaiShenglitoOrlandoPride,2024)MayraRamírez(LevantetoChelsea,2024)500KeiraWalsh(ManchesterCitytoBarcelona,2022)JillRoord(WolfsburgtoManchesterCity,2023)LindseyHoran(PortlandThornstoLyon,2023)Geyse(BarcelonatoManchesterUnited,2023)PernilleHarder(WolfsburgtoChelsea,2020)BethanyEngland(ChelseatoTottenham,2023)KyraCooney-Cross(HammarbyIFtoArsenal,2023)40030025825625025021432Description:AsofMarch2024,RachealKundananji'smovefromMadridCFFtoBayFCwasthemostexpensivetransferinthehistoryofwomen'ssoccer,withtheclubfromCaliforniapayingaround685thousandBritishpounds.Meanwhile,Kundananji'sZambiateammateBarbraBandamovedtoOrlandoPrideforaround581thousandBritishpoundsinthesameyear.ReadmoreNote(s):Worldwide;asofMarch22,2024Source(s):90;BBC;Highest-paidfemalesoccerplayersworldwidein2023(inmillionU.S.dollars)Leadingwomen'ssoccerplayersworldwide2023,byannualearningsAnnualearningsinmillionU.S.dollarsOn-fieldOff-field401235678AlexMorganMeganRapinoeAlexiaPutellasTrinityRodmanCrystalDunnJulieErtzSophiaSmithLindseyHoranRoseLavelleSofiaHuertaAdaHegerbergChloeKelly0.80.70.80.80.70.70.80.90.80.86.36.33.21.51.31.31.20.60.60.50.60.80.60.433Description:Asof2023,AlexMorganwasthehighest-paidfemalesoccerplayerintheworld,earninganestimated7.1millionU.S.dollarsayear.Whilethiswasasignificantamount,itrepresentedonlya?fractionofwhatleadingmalesoccerplayersearn.

ReadmoreNote(s):Worldwide;2023Source(s):ForbesCHAPTER

05BigFiveRevenueoftheBigFivesoccerleaguesinEuropefrom2006/07to2021/22,withaforecastto2023/24(inbillioneuros)RevenueoftheleadingEuropeansoccerleagues2006-202420181618.1618.0117.241715.615.615.114.713.4141210812.111.39.89.38.68.47.97.77.264202006/072007/082008/092009/102010/112011/122012/132013/142014/152015/162016/172017/182018/192019/202020/212021/222022/232023/2435Description:RevenuefortheBigFiveEuropeansoccerleaguesgrewsteadilyfromthe2006/07season,doublingintenyearsandreachingacombinedtotalof17billioneurosinthe2018/19season.Asofthe2021/22season,theBigFiveweregeneratingacombinedtotalof17.2billioneuros.Thiswasforecasttoincreasetomorethan18billioneurosbythe2022/23season.ReadmoreNote(s):Europe;2006/07to2021/22Source(s):DeloitteRevenueoftheBigFivesoccerleaguesinEuropefrom2012/13to2021/22,withaforecastto2023/24,byleague(inmillioneuros)RevenueoftheleadingEuropeansoccerleagues2012-2024,byleaguePremierLeagueBundesligaLaLigaSerieALigue17,5006,5005,5004,5003,5002,5001,5005002012/132013/142014/152015/162016/172017/182018/192019/202020/212021/222022/232023/2436Description:Inthe2021/22season,EnglishPremierLeagueclubsgeneratedmorerevenuethanallBundesligaandLaLigaclubscombined,withatotalrevenueofaround6.44billioneuros.Thishasbeenforecasttoriseto6.66billioneurosby2023/24.Meanwhile,Ligue1generatedtheleastrevenueoutoftheBigFiveleagues,withatotalrevenueofjustovertwobillioneuros.ReadmoreNote(s):Europe;2012/13to