西班牙外賣行業(yè)市場前景及投資研究報告-培訓課件外文版2024.6美團餓了么

INDUSTRIES

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MARKETSOnlinefooddeliveryinSpainCHAPTER

01OverviewRevenueoftheonlinefooddeliverymarketinselectedcountriesworldwidein2023(inbillionU.S.dollars)Onlinefooddeliveryrevenueworldwide2023,bycountryRevenueinbillionU.S.dollars200

250050100150300350400395.94450ChinaUnitedStatesUnitedKingdomIndia287.5140.1733.36Brazil16.114.5312.53GermanyFranceSpain7.22Mexico7.175.86Italy3Description:Chinaisleadingtherankingbyrevenueintheonlinefooddeliverymarket,recordingnearly396billionU.S.dollars.FollowingcloselybehindistheUnitedStateswith287.5billiondollars,whileItalyistrailingtherankingwith5.86billionU.S.dollars,resultinginadifferenceof390billionU.S.dollarstotherankingleader,China.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023;estimatesSource(s):Penetrationrateoftheonlinefooddeliverymarketinselectedcountriesworldwidein2023Onlinefooddeliverypenetrationrateworldwide2023,bycountryPenetrationrate40%0%10%20%30%50%60%70%80%UnitedStatesUnitedKingdomChina68.18%66.1%62.17%GermanyFrance51.27%42.6%41.33%41.31%ItalyBrazilSpain38.41%Mexico30.25%India23.33%4Description:Comparingthetenselectedregionsregardingthepenetrationrateintheonlinefooddeliverymarket,theUnitedStatesisleadingtheranking(withabout68percent)andisfollowedbytheUnitedKingdomwith66.1percent.AttheotherendofthespectrumisIndiawith23.3percent,indicatingadifferenceof44.9percentagepointstotheUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023;estimatesSource(s):DigitalMarketInsightsRevenueoftheonlinemealandgrocerydeliverymarketinSpainfrom2018to2028(inbillioneuros)OnlinefooddeliveryrevenueinSpain2018-2028,bysegmentGroceryDeliveryMealDelivery121086420201820192020202120222023202420252026202720285Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforalltwodifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentGroceryDelivery,whichhasthehighestvalueof9.48billioneuro.ReadmoreNote(s):Spain;2018to2028;estimatesSource(s):DigitalMarketInsightsNumberofonlinemealandgrocerydeliveryserviceusersinSpainfrom2018to2028(inmillions)OnlinefooddeliveryusersinSpain2018-2028,bysegmentOnlineFoodDeliveryMealDeliveryGroceryDelivery25201510523.1622.4514.521.7414.1720.819.617.9311.8216.816.6910.9114.8214.6414.4413.713.8213.213.0211.5712.4411.6911.249.8210.9610.7110.078.1810.088.076.497.655.970201820192020202120222023202420252026202720286Description:Thenumberofusersisforecasttoexperiencesignificantgrowthinallsegmentsin2028.Aspartofthepositivetrend,theindicatorachievesthemaximumvalueacrossallthreedifferentsegmentsbytheendofthecomparisonperiod.Notably,thesegmentOnlineFoodDeliverystandsoutwiththehighestvalueof23.16millionusers.ReadmoreNote(s):Spain;2018to2028;estimatesSource(s):DigitalMarketInsightsDistributionofthetotalspendingonfoodservicedeliveryinSpainin2023,bytypeofchannelShareoffoodservicedeliveryspendinginSpain2023,bychannelAggregators43%Restaurant'sownchannels*57%7Description:In2023,telephoneaswellasownappsorwebsitesaccountedfornearly60percentofthespendingmadebySpaniardsinfooddeliveryservices.Meanwhile,onlinedeliveryaggregatorswereresponsiblefortheremainingshare.

ReadmoreNote(s):Spain;2023;excludinggroceries;*Telephone,apps,andwebsite.ReadmoreSource(s):Circana;RestauraciónNewsE-commercerevenuefromhypermarkets,supermarketsandfoodstoresinSpainfrom1stquarter2014to3rdquarter2023(inmillioneuros)Grocerystores:quarterlye-commercerevenueinSpain2014-20237006005004003002001000Q1

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'238Description:Duringthelockdownsinthesecondquarterof2020duetotheCOVID-19pandemic,e-commercerevenuesgeneratedbyhypermarkets,supermarkets,andfoodstoresinSpainsoared.Althoughtheopeningreturnedtonormal,thesefigureshaveremainedwellabovepre-pandemictimes,reachinganall-timehighinthefourthquarterof2022,wherethesector'srevenueswerenearly657millioneuros.

ReadmoreNote(s):Spain;Q12014toQ32023;cross-borderanddomestictransactions*;*ThesourcereferstoSpanishcommercialtransactionswithforeigncountries,foreigncommercialtransactionswithSpain,andtransactionswithinSpain.Thisdatawas[...]

ReadmoreSource(s):ComisiónNacionaldelosMercadosylaCompetenciaNumberofe-commercetransactionstohypermarkets,supermarketsandfoodstoresinSpainfrom1stquarter2014to3rdquarter2023(inmillions)Grocerystores:quarterlyonlinetransactionsinSpain2014-202310.09.08.07.06.05.04.03.02.01.00.0Q1

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'239Description:TheCOVID-19pandemicdroveanunprecedentedsurgeinonlineshoppingathypermarkets,supermarkets,andgrocerystoresinSpain.Evenaftereasingcoronavirus-relatedrestrictions,e-commercetransactionsinthefoodsectorremainedabovepre-crisislevels,hittingarecordhighinthelastquarterof2022.ReadmoreNote(s):Spain;Q12014toQ32023;cross-borderanddomestictransactions*;*ThesourcereferstoSpanishcommercialtransactionswithforeigncountries,foreigncommercialtransactionswithSpain,andtransactionswithinSpain.Thisdatawas[...]

ReadmoreSource(s):ComisiónNacionaldelosMercadosylaCompetenciaCHAPTER

02CompanyperformanceKeyfiguresonfooddeliveryserviceGlovoasof2024KeyfiguresonGlovo2024IndicatorValue25CountriesofoperationRecordedlossesin2022(inmillioneuros)300NumberofridersemployedinSpain*19000250Numberofannouncedlayoffs**Shareofworkforcelaidoff(inpercent)**6.5Numberofemployeesinanirregularsituationunderthe'RiderLaw'*Numberofregularizationsderivedfromthe'RiderLaw'in2022and2023Finesfornon-compliancewiththe'RiderLaw'(inmillioneuros)*Amountprovisionedforpossiblefinesunderthe'RiderLaw'(inmillioneuros)*3734871044205.340011Description:Glovo,whichwasacquiredbyGermanfooddeliverygiantDeliveryHeroin2022,isfacingacriticalsituationduetotheimplementationofSpain's'RiderLaw'(knownasLeyRiderinSpanish).Thislawsetsforthregulationsontheworkingconditionsfordeliverydriversemployedbydigitalhomedeliveryplatforms.Operatingacross25countriesandemployingapproximately19,000individuals,Glovohadincurredfinestotaling205.3millioneurosasofJanuary2024fornon-compliancewiththe[...]

ReadmoreNote(s):Spain;asofFebruary2024;*AsofJanuary2024.**InJanuary2023.Thisstatisticgathersfigurespublishedbyvariousmediasources.

ReadmoreSource(s):ElConfidencial;ElDiario.es;Glovo;Infobae;KeyfiguresonfooddeliveryserviceJustEatinSpainasof2023KeyfiguresonJustEatinSpain2023IndicatorValue400NumberofofficeemployeesNumberofcontracteddeliverydriversNumberofusers(inmillions)Numberofpartners20003290002800Numberofmunicipalitiesserved12/statistics/764985/just-eat-key-figures-spainIn2023,JustEatemployed400officestaffandover2,000contracteddeliverydriversinSpain.Furthermore,thecompanyservedthreemillionusersandpartneredwitharound29,000establishmentsacrossthe2,800municipalitiesitoperatedin.

ReadmoreNote(s):Spain;asofNovember2023Source(s):JustEatEspa?aMarketshareofleadingfooddeliverycompaniesinSpainfromJanuary2020toMarch2022MarketshareofleadingfooddeliverycompaniesinSpain2020-2022GlovoJustEatUberEatsDeliveroo100%90%80%70%60%50%40%30%20%10%0%Jan

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'2213Description:Acquiredin2022byDeliveryHero,GlovoreachedarecordmarketshareinMarchofthatyear,accountingformorethanhalf(54percent)oftheestimatedrevenueofthemajorfooddeliverycompaniesinSpain.Meanwhile,London-basedDeliverooceasedalloperationsintheEuropeancountryinNovember2021,strippingoneofthecompetitorsfromthefooddeliveryrace.ReadmoreNote(s):Spain;January2020toMarch2022Source(s):MeasurableAIBestperformingbrandsinthedeliveryandrestaurantsectorinSpainin2022,basedonassignedscoreBestperformingdeliveryandrestaurantbrandsinSpain2022Indexvalue*4001020305060708090TheForkTooGoodToGoGlovo7978.378.377.877.777.677.5PansandCompanyTelepizzaRibsDomino'sPapaJohnsJustEatMcDonald'sTacoBell7776.976.676.576.5UberEatsMuerdelaPastaBurgerKingFiveGuys7675.475.414Description:Theindex,compiledaftermonitoringmorethan6,000individualsinSpaininthepreviousyear,revealsthatthebest-performingdeliveryandrestaurantbrandintheEuropeancountrywasTheFork,scoring79pointsoutofamaximumof100.Theanti-wasteserviceTooGoodToGoandthefooddeliverycompanyGlovocameinsecond,eachwith78.3points.Meanwhile,foodaggregatorsJustEatandUberEatshadascoreindexofover76.

ReadmoreNote(s):Spain;February2022;*rankedfrom0to100:highestscorebeing100andlowest0Source(s):SmartmeAnalyticsCHAPTER

03WebsitesandappsConversionrateone-commercewebsitesinSpainfrom2020to2023,bycategoryConversionrateone-commercewebsitesinSpain2020-2023,bycategoryConversionrate2021/20228%2022/20232020/202110%0%2%4%6%12%14%16%18%20%FooddeliveryPetsTransportationTicketsAccommodation&hotelsPharmacySupermarketCouponsMulticategoryAirlinesOnlinetravelagencies16Description:Incontrasttootheronlineretailcategories,onlinefooddeliverystandsoutforitshighconversionrateinSpain.AmidsttheCOVID-19pandemiclockdown,theconversionrateonfooddeliveryplatformsaveraged19percent,experiencingameretwo-percentage-pointdroppingonlytwopercentagepointsin2022and2023withthehealthemergencyover.Thatyear,thepetandtransportationsegmentsrankedsecond,boastingaconversionrateofnineandeightpercent,respectively.

ReadmoreNote(s):Spain;2020to2023;numberofpurchases/numberofvisitsofthefirstsixmonthsofeachyearSource(s):Elogia;IABSpain;NetricaBouncerateofleadingfooddeliverywebsitesinSpaininMarch2024BouncerateofleadingfooddeliverywebsitesinSpain2024Bouncerate0%10%20%30%40%50%60%56.23%mcdonalds.esburgerking.esjust-eat.es46.82%43.33%42.53%kfc.es41.27%dominospizza.estelepizza.es38.33%35.95%17Description:AmongthetopselectedfooddeliverywebsitesinSpain,mcdonalds.esrecordedthehighestbouncerateinMarch2024,atapproximately56.2percent.Inaddition,Glovo'sofficialportal()hadabouncerateof46.8percent,whilethatofJustEatSpainwasapproximately42.5percent.Bouncerateisamarketingtermusedinwebtrafficanalysisandthepercentageofvisitorswhoenterthesiteandthenleavethesite('bounce').

ReadmoreNote(s):Spain;March2024Source(s):SimilarWebNumberofactiveusersofleadingfooddeliveryoperatorsinSpaininApril2023(inmillions)NumberofactiveusersoffooddeliveryplatformsinSpain20233.53.013.02.52.01.51.00.50.02.812.270.960.05GlovoBurgerKingMcDonald'sUberEatsJustEat*18Description:InApril2023,GlovoboastedapproximatelythreemillionactiveusersacrossbothAndroidandiOSdevices.BurgerKingandMcDonald'sreported2.8millionand2.3millionactiveusers,respectively.Conversely,fooddeliveryplatformsUberEatsandJustEathadfewerthanonemillionusersthatmonth.ReadmoreNote(s):Spain;April2023;AndroidandiOS;*ActiveusersofJustEatonlyincludethosewhoplaceordersinrestaurantsservedbyJustEatdeliverydrivers.

ReadmoreSource(s):infoRETAIL;Simon-Kucher&PartnersMostpopularrestaurantanddeliverywebsitesinSpaininDecember2023,byshareofvisitsLeadingrestaurantanddeliverywebsitesinSpain2023,byvisitshareShareofvisits6%0%2%4%8%10%12%14%just-eat.es13.18%9.01%6.71%mcdonalds.es5.54%3.86%19Description:InDecember2023,just-eat.eswasthemostvisitedwebsiteintherestaurantanddeliverycategoryinSpain,accountingfor13.18percentofdesktoptraffic.Secondplace,withavisitshareofmorethanninepercentwas.

ReadmoreNote(s):Spain;December2023;desktoponly;category:Foodanddrink-RestaurantsandDeliverySource(s):SimilarWebLeadingfoodandgrocerydeliveryappsinSpainin2023,bynumberofdownloads(in1,000s)MostdownloadedfoodandgrocerydeliveryappsinSpain2023Numberofdownloadsinthousands1,00005001,5002,0002,500Glovo:FoodDeliveryandMoreUberEats:FoodDeliveryJustEat-FoodDelivery2,118.591,271.91,116.34JustEatESComidaaDomicilioTelepizzaEspa?a646.73380.79getir:groceriesinminutesTelepizzaPizzayPedidosBuo:AhorrasalvandoproductosDeliveroo:FooddeliveryHelloFresh:MealKitDelivery236.89227.29185.5388.4676.6220Description:In2023,GlovowasthemostdownloadedfooddeliveryappinSpain.WhilemobileusersdownloadedGlovo'sappapproximately2.1milliontimes,UberEatsgarneredaround1.3milliondownloadsthatsameyear,rankingsecond.JustEatroundedoutthetopthree,with1.1millionappdownloads.ReadmoreNote(s):Spain;2023;includesdownloadsfromtheAppleAppStoreandGooglePlayStoreSource(s):AppMagicNumberofdownloadsofselectedfooddeliveryappsinSpainfrom2019to2023(inmillions)NumberofdownloadsofleadingfooddeliveryappsinSpain2019-2023GlovoUberEats2.83JustEat*3.02.52.01.51.00.52.652.472.062.191.332.121.761.711.121.51.11.471.281.272019202020212022202321Description:GlovohadbeentheleadingfooddeliveryappinSpaininrecentyears,withovertwomillionannualdownloads.However,since2022,thisnumberhasdeclined.Incontrast,UberEatsandJustEatexperiencedaslightincreaseindownloadsin2023comparedtothepreviousyear.ReadmoreNote(s):Spain;2019to2023;includingAndroidandiOSdownloads;*FigureswerecalculatedbySource(s):AppMagicincludingonlytheSpanishandEnglishapps.Numberswererounded.ReadmoreCHAPTER

04FoodshoppersEstimatedannualspendingononlinefoodpurchasesinselectedcountriesworldwidein3rdquarter2023(inbillionU.S.dollars)Onlinefoodshoppingannualspendinselectedcountries2023SpendinginbillionU.S.dollars020406080100120140160ChinaUnitedStatesIndia147.388.0115.49UnitedKingdomGermanyIndonesiaFrance11.096.996.095.895.47MexicoBrazil4.15SpainItaly3.632.92Russia2.44Netherlands1.8923Description:Inthethirdquarterof2023,onlinegroceryshoppingspendinginChinawasestimatedtobeapproximately147billionU.S.dollars.IntheUnitedStates,thisfigurestoodat88billiondollars,whileinIndiaandtheUnitedKingdom,itsurpassed10billiondollars.ReadmoreNote(s):Worldwide;Q32023Source(s):DataReportal;GWI;Meltwater;WeAreSocialShareofmealdeliverybuyersusingaggregatorsasorderingmethodinselectedcountriesworldwidein2023Mealdeliverybuyersorderingviaaggregatorsinselectedcountries2023Shareofmealdeliverybuyers40%

50%0%10%20%30%60%70%80%90%88%100%95%ChinaIndonesiaSouthKoreaThailand84%81%UnitedKingdomPortugal65%60%58%SpainBrazil54%France48%47%Mexico24Description:In2023,virtuallyallmealdeliverycustomersinChinausedaggregatorstoplacetheirorders.Amongthecountriesanalyzed,thoseintheAsia-Pacificregiondemonstratedthehighestpreferenceforusingaggregatorsformealdelivery.Incontrast,theUnitedKingdomshowedaloweradoptionrate,withalmosttwo-thirdsofsurveyedconsumersoptingforalternativemethods.Meanwhile,thisproportionwaslessthan50percentinFranceandMexico.

ReadmoreNote(s):Worldwide;2023Source(s):KantarWorldpanelDistributionoffooddeliveryusersinSpainin2023,bygenderandagegroupShareoffooddeliveryusersinSpain2023,bygenderandageAgegroupGender60%50%40%30%52%Men48%20%29%25%23%10%0%12%11%18-2425-3435-4445-5455-65Women25Description:Accordingtoasurveyconductedin2022/2023,52percentoffooddeliveryusersinSpainwerewomen,withtheremaining48percentbeingmen.Intermsofagedistribution,approximatelythreeoutofeverytenfooddeliveryconsumersfellwithinthe35-44agerange.ReadmoreNote(s):September1,2022toSeptember1,2023;800respondents;18-77yearsSource(s):JustEatEspa?aAttitudestowardsfooddeliveryconsumptioninSpainin2023FooddeliveryconsumptionattitudesinSpain2023Consumer

attitudesShare

ofrespondentsOrderfoodbecauseitremindsthemofahappymomentRe-usedeliverycontainers69%71%54%30%50%63%ChooseestablishmentsofferingavariedmenuHaveorderedfoodforhomedeliveryUsedeliveryplatformstobuyotheritemsthanfoodTriedrestaurantsdiscoveredthroughsocialmedia26Description:Food,transcendingmeresustenance,embodiesanexperience.ThisishighlightedbyasurveywhereapproximatelysevenoutoftenSpaniardsreportedorderingfoodasawaytorevisitjoyfulmemories.Additionally,30percentofrespondentsmentionedhavingforegonefooddeliveryservices,whileanotherhalfofthosesurveyedindicatedusingdeliveryplatformsforpurchasesbeyondfooditems.

ReadmoreNote(s):Spain;September1,2022toSeptember1,2023;800respondents;18-77yearsSource(s):Ipsos;JustEatEspa?aOnlinefooddeliverybookingsbybrandinSpainasofDecember2023OnlinefooddeliverybookingsbybrandinSpain2023Shareofrespondents0%10%20%30%40%50%49%60%57%BurgerKingGlovoTelepizza44%42%JUSTEATDomino's35%UberEats27%McDelivery(McDonald'sdeliveryservice)20%Foster'sHollywoodDeliveroo12%9%9%PapaJohn'sPizzaPizzaHut8%Wetaca2%Other8%27Description:In2023,asurveyconductedamongSpanishconsumersaboutonlinefooddeliverybookingsbybrandfoundthat57percentofrespondentshadusedBurgerKinginthepast12monthstoorderfood.Glovotooksecondplace,with49percentofthosesurveyedusingthefooddeliveryplatform.Theseresultsarebasedonarepresentativeonlinesurveyconductedin2023among896consumersinSpain.

ReadmoreNote(s):Spain;JanuarytoDecember2023;896respondents;18-64years;respondentswhoorderedrestaurantandfooddeliveryonline(Marketing&socialmedia,Services&eServices)Source(s):ConsumerInsightsCHAPTER

05GroceryshoppersShareofinternetuserswhomadeweeklyonlinegrocerypurchasesinselectedcountriesworldwidein3rdquarter2023Internetuserswhomadeweeklyonlinegrocerypurchasesinselectedcountries2023Shareofrespondents0%5%10%15%20%25%30%35%40%IndiaIndonesiaMexico36.4%34.4%34.1%GreeceChina32.9%31.8%SaudiArabiaUnitedKingdomSingaporeSouthAfricaBrazil30.3%27.3%27%26.6%26.3%UnitedStatesFrance26.1%22.3%Netherlands21%29Description:Asofthethirdquarterof2023,morethan36percentofinternetusersinIndiawereengaginginonlinegroceryshoppingeachweek,whereasinItaly,thecorrespondingfigurewas10.6percentofonlineusersmakingweeklyonlinegrocerypurchasesthatyear.ReadmoreNote(s):Worldwide;Q32023;16-64yearsSource(s):DataReportal;GWI;Meltwater;WeAreSocialOnlinegrocery&beverageshoppingbystorebrandinSpainasofDecember2023Onlinegrocery&beverageshoppingbystorebrandinSpain2023Shareofrespondents10%

15%0%5%20%25%30%35%40%Carrefour40%Mercadona35%Amazon/AmazonFresh/AmazonPantry24%AlcampoElCorteInglésDIA21%19%18%Eroski9%AhorramasHipercorCapraboBMCondislineGadisline8%8%6%5%5%3%30Description:WeaskedSpanishconsumersabout"Onlinegrocery&beverageshoppingbystorebrand"andfoundthat"Carrefour"takesthetopspot,while"Ulabox"isattheotherendoftheranking.ReadmoreNote(s):Spain;JanuarytoDecember2023;1028respondents;18-64years;respondentswhoorderedgroceriesorbeveragesonline(eCommerce&retail,Food&consumption)Source(s):ConsumerInsightsMostusedgrocerydeliveryservicesinSpainin2022,byagegroupPopulargrocerydeliveryservicesSpain2022,byageAmazonPrimenowQuickcommerceservices(e.g.Glovo,Getir,Gorillas)UlaboxTuClubdeComprasMercadonaCarrefourDeliberryOther70%60%50%40%30%20%10%0%18-2425-3435-4445-5455+31Description:AmongstallagegroupssurveyedinSpain,AmazonPrimenowwasthemostpopulargrocerydeliveryserviceusedinthe12monthsleadinguptoFebruaryof2022.Theonlyagegroupwithlessthan50percentofrespondentsreportingtheuseofAmazonPrimenowoverthatperiodwasthose55andover.ReadmoreNote(s):Spain;February17to20,2022;753respondents;18yearsandolderSource(s):YouGovSpainGroceries&beveragespurchasedonlinebycategoryinSpainasofDecember2023Groceries&beveragespurchasedonlinebycategoryinSpain2023Shareofrespondents10%