全球電子游戲行業(yè)市場前景及投資研究報(bào)告-培訓(xùn)課件外文版2024.5休閑游戲

DIGITAL

&

TRENDSVideogaminggenres:casualgamingCHAPTER

01OverviewLeadingmobilegaminggenresworldwidein2022,bydownloads(inbillions)Leadingmobilegamegenresdownloadsworldwide2022Downloadsinbillions8

1002461214161820HypercasualSimulationAction17.510.16.2Kids4.2Puzzle3Match2.8ShootingRacing2.62.54Description:In2022,hypercasualwasbyfartheleadingmobilegaminggenreworldwidebasedondownloads.Hypercasualgamesgeneratedabout17.5billiondownloads,accountingfor29percentofglobalmobilegamingdownloads.Simulationgameswererankedsecondwith10.1billiondownloads.ReadmoreNote(s):Worldwide;2022;combinediOSandGooglePlay(iOSonlyforChina)Source(s):Data.aiMostpopularcasualgamingappsworldwideinJuly2023bydownloads(inmillions)Mostdownloadedcasualgamesworldwide2023Downloadsinmillions1002468121416182022SubwaySurfersRoyalMatch19.621615.56LudoKing?CandyCrushSaga13.8213.7913.413.0512.59MyTalkingTom2BlockBlastAdventureMasterMONOPOLYGO!TrafficRiderMyTalkingTomFriendsRampCarGames:GTCarStunts11.110.115Description:InJuly2023,SubwaySurferswasthemostdownloadedfreecasualgamingappworldwide,generatingmorethan17millioncombineddownloadsacrossGooglePlayandtheAppleAppStore.PianoStar:TapMusicTileswasrankedsecondwith19.62millionglobaldownloads.ReadmoreNote(s):Worldwide;July2023;category:casual;downloadsincludeGooglePlay,iPhoneAppStore,iPadAppStore;freeappsonlySource(s):AppMagicMostpopularcasualgamingappsworldwideinJuly2023,byrevenue(inmillionU.S.dollars)Topgrossingcasualgamesworldwide2023RevenueinmillionU.S.dollars30

40010205060708090RoyalMatchCandyCrushSagaCoinMaster82.6276.1359.15MONOPOLYGO!GardenscapesHomescapesFishdom57.3451.7835.5627.6726.45Township(Puzzle&Dragons)EggyParty22.0220.626Description:RoyalMatchwasthetop-grossingcasualmobilegameworldwideinJuly2023,generatingover82millionU.S.dollarsthroughin-apppurchaserevenues.CandyCrushSagawasrankedsecondwith76millionU.S.dollarsinmonthlyIAPrevenue.Overall,gamesinthepuzzlesubcategorywereparticularlysuccessfulatmonetizingtheircontent.ReadmoreNote(s):Worldwide;July2023;category:casual;IAPrevenuereducedbyplatformfeesandinclusivetaxes;AppleAppStoreincludesiPhoneandiPaddevicesSource(s):AppMagicDistributionofleadingmobilegamegenresintheUnitedStatesin2022,byshareofrevenueLeadingmobilegamegenresintheU.S.2022,byshareofrevenueSports2.1%Word1.2%Lifestyle1.5%Idle0.8%Shooter2.2%Board&Cards2.5%Puzzle3.8%Simulation4.5%Match18.5%Stategy18.1%Action14.0%RPG14%Casino16.4%7Description:In2022,matchappsaccountedformorethan18percentofmobilegamingapprevenueamongthehighest-grossingmobilegamesintheUnitedStates,makingmatchtheleadinggaminggenreinthisregard.Furthermore,mobilestrategygamesaccountedfor17.8percentoftopapprevenues,rankingsecond.ReadmoreNote(s):2022;

dataisbasedonAppTweakGameDNAcategories,widerindustrymetricsmayvary;dataisbasedonthetop1,000highestgrossingappsacrossGooglePlayandandAppleAppStore;Source(s):AppTweakDistributionofleadingmobilegamegenresintheUnitedStatesin2022,byshareofdownloadsLeadingmobilegamegenresintheU.S.2022,byshareofdownloadsIdle1.4%Shooter1.4%RPG2.5%Family2.8%Stategy3.7%Sports3.8%Lifestyle4.1%Casino4.2%Driving&Racing4.3%Match4.6%Hypercasual24.3%Action11.5%Board&Cards4.9%Puzzle10.8%Simulation7.8%Party&Words8.1%8Description:In2022,hypercasualappsaccountedforalmostaquarterofmobilegamingappdownloadsamongthemost-downloadedmobilegamesintheUnitedStates,makinghypercasualthemostpopulargaminggenre.Furthermore,mobileactiongamesaccountedfor11.5percentoftopappdownloads,rankingsecond.ReadmoreNote(s):2022;dataisbasedonAppTweakGameDNAcategories,widerindustrymetricsmayvary;dataisbasedonthetop1,000mostdownloadedappsacrossGooglePlayandandAppleAppStore;Source(s):AppTweakLeadingmobilegamegenresintheUnitedStatesnumberofnewgameslaunchedin2022LeadingmobilegamegenresintheU.S.2022,bynumberofnewgamesNumberofnewgames80

1000204060120140160180178200HypercasualSimulationPuzzle5545Action40Lifestyle3030Party&wordsRPG24Idle15141312Driving&racingStrategyBoard&cardgamesFamily1212Match9/statistics/1394434/mobile-game-genres-most-releasesHypercasualgameswerethefastest-growingmobilegamecategoryintheUnitedStatesin2022.Duringthemeasuredperiod,178newhypercasualgameswerereleased.Thesimulationgamecategoryrankedsecond,with55newreleasesin2022.

ReadmoreNote(s):2022;dataisbasedonAppTweakGameDNAcategories,widerindustrymetricsmayvary;GooglePlayandAppleAppStorecombinedSource(s):AppTweakLeadingmobilegamesubgenresintheUnitedStatesin2022,byshareofdownloadsLeadingmobilegamesubgenresintheU.S.2022,byshareofdownloadsShareofdownloads3%0%1%2%4%5%6%7%Hypercasual-simulationWords6.6%5.2%Hypercasual-runnerSportssimulationRhythm&musicLifestylecustomizationSingleplayercardgamesHypercasual-puzzleHypercasual-actionPartyquiz&triviaLogicpuzzle4.4%3.8%3.6%3.3%3%3%3%2.9%2.7%CasinoslotsHypercasual-.io2.3%2.2%10Description:In2022,hypercasualsimulationappsaccountedfor6.6percentofgamingappdownloadsamongthemost-downloadedmobilegamesintheUnitedStates.Overall,hypercasualappsaccountedforalmostaquarterofmobilegamingappdownloadsamongtheleadingmobilegamesintheUnitedStates.ReadmoreNote(s):2022;dataisbasedonAppTweakGameDNAcategories,widerindustrymetricsmayvary;dataisbasedonthetop1,000mostdownloadedappsacrossGooglePlayandandAppleAppStore;Source(s):AppTweakLeadingmobilegamesubgenresintheUnitedStatesnumberofnewgameslaunchedin2022LeadingmobilegamesubgenresintheU.S.2022,bynumberofnewgamesNumberofnewgames30010204050607080HypercasualsimulationLifestylecustomizationHypercasualactionHypercasualrunnerHypercasualpuzzlePartyquiz&triviaIdle7626242218171515LifesimulationWords1313FightingLogicpuzzle121110Crafting&sandboxsimulationActionRPG11Description:Hypercasualsimulationgameswerethefastest-growingmobilegamesubcategoryintheUnitedStatesin2022.Duringthemeasuredperiod,76newhypercasualsimulationgameswerereleased.Thehypercasualgamesrankedfirstamongoverallgamecategories,with176newreleasesin2022.ReadmoreNote(s):2022;dataisbasedonAppTweakGameDNAcategories,widerindustrymetricsmayvary;GooglePlayandAppleAppStorecombinedSource(s):AppTweakCHAPTER

02GamingbehaviorMostpopulargenresplayedregularlyaccordingtovideogamersintheUnitedStatesin2022FavoritevideogamegenresintheU.S.2022Shareofrespondents30%0%10%20%40%50%60%70%PuzzleArcade&otherSkill&chanceAction65%57%46%43%42%41%41%40%38%ShooterSimulationRPG&narrativeStrategyRacing&vehiclesimulationFighting30%28%Sports13/statistics/246766/favorite-video-game-genres-in-the-usA2022surveyofgamersintheUnitedStatesfoundthat65percentofrespondentsplayedpuzzlegameslikeTetrisorCandyCrushSagaregularly.Afurther43percentofrespondinggamersstatedthattheyplayedactiongamesonaregularbasis.

ReadmoreNote(s):UnitedStates;2022Source(s):EntertainmentSoftwareAssociationMostplayedvideogaminggenresamongmobilegamersintheUnitedStatesasof2ndquarter2022MostplayedmobilegamingappgenresamongmobilegamersintheU.S.2022Shareofrespondents30%0%10%20%40%50%60%70%PuzzleWordgameStrategyCardCasinoAdventureArcade63%52%36%32%31%30%28%28%TriviaAction26%SimulationRPG23%22%BoardGameSports20%18%14Description:Accordingtoasurveyconductedduringthesecondquarterof2022amongmobilegamersintheUnitedStates,puzzleappswerethemostengaginggaminggenresamongthesurveyedusers,with63percentofrespondentsreportingusinggamingappsinthiscategory.Wordgamesfollowed,withoverhalfoftherespondentsreportingusingthismobilegaminggenre.Additionally,over30percentofrespondentsreportedengagingwithmobilecasinogames,while22percentreportedplaying[...]

ReadmoreNote(s):UnitedStates;Q22022;728respondents;18-64years;mobilegamersSource(s):DigitalTurbine;GWIPreferredgaminggenresamongPCandlaptopgamersintheUnitedStatesin2023PreferredgaminggenresamongPCgamersintheU.S.2023Shareofrespondents10%0%20%30%40%50%Action(e.g.,platformgames,fightinggames)50%Action-adventure46%Adventure44%Casual38%MMO(massivelymultiplayeronlinegames)28%MMORPG(massivelymultiplayeronlinerole-playinggames)26%MOBA(multiplayeronlinebattlearenas)20%Role-playing(RPG)32%Shooters(e.g.,first-personshooters)37%SimulationSports30%29%StrategyOther34%11%Don'tknow2%15Description:AsurveyamongPCandlaptopgamersintheUnitedStatesfoundthatin2023,50percentofrespondingPCgamersstatedthattheyplayedactiongames.Additionally,20percentofrespondentsstatedthattheyplayedMOBAgames.

ReadmoreNote(s):UnitedStates;2023;2,877respondents;18-64years;respondentswhoplayvideogamesonaPC/laptopregularlySource(s):ConsumerInsightsPreferredgaminggenresamongconsolegamersintheUnitedStatesin2023PreferredgaminggenresamongconsolegamersintheU.S.2023Shareofrespondents10%

20%0%30%40%50%60%Action(e.g.,platformgames,fightinggames)62%Action-adventure52%Shooters(e.g.,first-personshooters)47%46%AdventureSports37%35%33%31%29%28%StrategyRole-playing(RPG)CasualSimulationMMO(massivelymultiplayeronlinegames)MMORPG(massivelymultiplayeronlinerole-playinggames)MOBA(multiplayeronlinebattlearenas)Other24%21%7%Don'tknow1%16Description:AsurveyamongconsolegamersintheUnitedStatesfoundthatin2023,62percentofrespondingconsolegamersstatedthattheyplayedactiongames.Additionally,47percentofrespondentsstatedthattheyplayedshootergames.

ReadmoreNote(s):UnitedStates;2023;2,719respondents;18-64years;respondentswhoplayvideogamesonagameconsole(e.g.XboxOne)regularlySource(s):ConsumerInsightsPreferredgaminggenresamongsmartphonegamersintheUnitedStatesin2023PreferredgaminggenresamongsmartphonegamersintheU.S.2023Shareofrespondents5%

10%

15%0%20%25%30%35%40%Action(e.g.,platformgames,fightinggames)41%Action-adventure36%35%35%34%CasualAdventureStrategyShooters(e.g.,first-personshooters)30%Sports26%SimulationRole-playing(RPG)23%22%MMO(massivelymultiplayeronlinegames)MMORPG(massivelymultiplayeronlinerole-playinggames)MOBA(multiplayeronlinebattlearenas)Other19%17%14%12%Don'tknow4%17Description:AsurveyamongsmartphonegamersintheUnitedStatesfoundthatin2023,41percentofrespondingsmartphonegamersstatedthattheyplayedactiongames.Additionally,35percentofrespondentsstatedthattheyplayedcasualgames.

ReadmoreNote(s):UnitedStates;July1,2022toJune25,2023;5,788respondents;18-64years;respondentswhoplayvideogamesonasmartphoneSource(s):ConsumerInsightsPreferredgaminggenresamongtabletgamersintheUnitedStatesin2023PreferredgaminggenresamongtabletgamersintheU.S.2023Shareofrespondents10%0%20%30%40%50%Action(e.g.,platformgames,fightinggames)48%Action-adventure43%43%AdventureCasual39%MMO(massivelymultiplayeronlinegames)26%MMORPG(massivelymultiplayeronlinerole-playinggames)23%MOBA(multiplayeronlinebattlearenas)21%Role-playing(RPG)28%Shooters(e.g.,first-personshooters)33%SimulationSports28%32%StrategyOther36%10%Don'tknow2%18Description:AsurveyamongtabletgamersintheUnitedStatesfoundthatin2023,39percentofrespondingtabletgamersstatedthattheyplayedcasualgames.Additionally,48percentofrespondentsstatedthattheyplayedactiongames.

ReadmoreNote(s):UnitedStates;July1,2022toJune25,2023;2,680respondents;18-64years;respondentswhoplayvideogamesonatabletregularlySource(s):ConsumerInsightsDailytimespentwithselectmobilegamingappgenresin2022,byagegroup(inminutes)Globaldailymobilegaminggenreengagement2022,byagegroupAge

groupAction0-19

years21.520-29

years19.730-39

years15.840-49

years1650

years

and

older14.917.118.717.615.317.614.516.315.618.816.6AdventureCard23.120.919.118.517.717.215.616.71518.118.118.4Casino15.51617Casual16.115.415.7Puzzle15.615.716.7Role-PlayingSimulationStrategyWord18.517.416.219.517.917.116.716.917.216.718.918.417.517.516.617.1TOTALAVERAGE17.516.617.119Description:In2022,globalmobilegamersaged20to29yearsspentanaverageof19.7minutesperdayonactiongames,comparedtoonly15.4dailyminutesoncasualgames.Overall,mobilegaminguserengagementwashigheramongyoungermobilegamingaudiences.ReadmoreNote(s):Worldwide;2022Source(s):adjoeGmbHDailytimespentwithcasualgamingappsinselectedregionsin2022,bygender(inminutes)Globaldailymobilecasualgamingengagement2022,bygenderWomen16.9Men2017.917.41816141210816.716.616.616.115.415.214.914.514.313.413.46420WorldwideNorthAmericaEuropeLATAMAsiaAfricaOceania20Description:In2022,femalemobilegamersworldwidespentanaverageof16.7minutesdailyoncasualgames,comparedtoonly15.2minutesamongmalemobilegamingaudiences.MalegamersinNorthAmericaandOceaniahadthelowestdailyuserengagementwiththisgenre.ReadmoreNote(s):Worldwide;2022Source(s):adjoeGmbHCHAPTER

03AppperformanceCostperinstall(CPI)ofcasualgamingappsworldwidefrom2019to2023(inU.S.dollars)CasualgamingappCPIworldwide2019-20232.52.01.51.961.351.10.981.00.50.02019-20202020-20212021-20222022-202322Description:From2022to2023,theaveragecostperinstall(CPI)ofcasualgamingappsworldwideamountedto0.98U.S.dollars.Thisfigureisdownfromthe1.96U.S.dollarsCPIfrom2020to2021.ThisfigurehasbeenstronglyimpactedbyApple'sATT.

ReadmoreNote(s):Worldwide;2019to2023Source(s):LiftoffCostperinstall(CPI)ofcasualgamingappsworldwidefromFebruary2022toJanuary2023,bygenre(inU.S.dollars)CasualgamingappCPIworldwide2022-2023,bygenre1.41.321.21.00.80.60.40.20.00.90.59LifestylePuzzleSimulation23Description:BetweenFebruary2022andJanuary2023,theaveragecostperinstallof(CPI)oflifestylegamingappsgloballywas1.32U.S.dollars.Incomparison,puzzlegamingappshadaCPIof0.90U.S.dollars.TheoverageCPIforcasualgamingappsdecreasedcomparedtothepreviousmeasuredperiod.ReadmoreNote(s):Worldwide;February2022toJanuary2023Source(s):LiftoffReturnonadspend(ROAS)generatedbycasualgamingappsworldwidefromFebruary2022toJanuary2023,bygenreCasualgamingappROASworldwide2022-2023,bygenre9%8.5%8.3%8%7%6%5%4%3%2%1%0%6.9%PuzzleLifestyleSimulation24Description:BetweenFebruary2022andJanuary2023,simulationgenregamingappshadthehighestreturnonadspend(ROAS)at8.5percentbyday7ofuse.Incomparison,puzzlegamingappshadaROASof6.9percentbyday7.

ReadmoreNote(s):Worldwide;February2022toJanuary2023Source(s):LiftoffMonthlycostperinstall(CPI)ofcasualgamingappsworldwidefromFebruary2022toJanuary2023(inU.S.dollars)MonthlyCPIofcasualgamingappsworldwide2022-20231.51.41.31.21.11.00.90.80.70.60.51.451.241.121.11.051.030.940.930.930.890.810.612022-022022-032022-042022-052022-062022-072022-082022-092022-102022-112022-122023-0125Description:BetweenFebruary2022toJanuary2023,casualgamingappcostperinstall(CPI)increasedatthebeginningoftheyearbeforedroppinginsummerandstabilizingthroughouttherestofthemeasuredperiod.ThelowestCPIforthegenrewasinJune2022at0.81U.S.dollars.ThereleaseofApple'sATThassignificantlyimpactedthegenre.ReadmoreNote(s):Worldwide;February2022toJanuary2023Source(s):LiftoffAverageuninstallrateofselectedmobilegaminggenresonAndroidappsintheUnitedStatesfromJuly2022toOctober2022,byinstalltypeU.S.gamingappuninstallrateforselectedgenres2022,byinstalltypeOrganicinstallsNon-organicinstalls80%70%60%50%40%30%20%10%0%67%57%51%47%44%42%41%37%35%33%33%30%27%18%ActionCasualPuzzleRolePlayingSimulationSocialCasinoStrategy26Description:FromJulytoOctober2022,strategygamingappssawtheloweststickinessamongAndroidusersintheUnitedStates.Mobilegamesinthisgenrepresenteda47percentuninstallratefromorganicinstalls,aswellasa67percentuninstallratefromnon-organicinstalls.PuzzlegamingappsonAndroidsawa33percentuninstallratefromorganicinstalls,whilecasualgamingappsdownloadedafterengagingwithanadendedupreportinga33percentuninstallrateintheexaminedperiod.

ReadmoreNote(s):UnitedStates;JulytoOctober,2022;Androidonly,fourbillionofappinstallswithuninstallattribution;30daysfrominstallSource(s):AppsFlyerAverageuninstallrateofcasualmobilegamingAndroidappsinselectedcountriesfromJuly2022toOctober2022,byinstalltypeUninstallrateofcasualgamingappsinselectedmarkets2022,byinstalltypeUninstallrateNon-organicinstalls20%Organicinstalls25%

30%0%5%10%15%35%40%45%50%43%TurkeyBrazilIndia44%44%37%36%41%42%VietnamIndonesiaUkraineFrancePhilippinesThailandRussia40%36%38%33%32%35%34%33%29%37%30%30%30%28%EgypUnitedStates29%33%27%27Description:BetweenJulyandOctober2022,TurkeyandBrazilregisteredthehighestuninstallratesofcasualmobilegamingappsonAndroid.Approximately44percentofallcasualmobilegamesobtainedorganicallywereuninstalledbyusersinBrazilandTurkeywithin30daysfromthefirstdownload.Casualgamesthatwereinstalledbyusersafterengagingwithanadvertpresenteda42percentuninstallrateforusersinVietnam.Bycomparison,theUnitedStatesreporteduninstallingratesof27[...]

ReadmoreNote(s):Worldwide;July2022toOctober2022;Androidonly,fourbillionofappinstallswithuninstallattribution;30daysfrominstallSource(s):AppsFlyerMostuserdata-hungrymobilegamingappsworldwideasofApril2023(indexscore)Mostuserdata-hungrymobilegamingappsworldwide2023Data

hunger

index

scoreData

points

collectedIncludes

"third-party

advertisers"Scrabble?GO-NewWordGame9+Tarbi3ahBaloot12+()CallofDuty?:Mobile17+CandyCrushSodaSaga4+CandyCrushSaga4+97.280.476.876.874.474.469.669.669.669.667.267.267.221141717161613131318121212YesYesYesYesYesYesYesYesYesYesYesYesYesFarmHeroesSaga4+8BallPool?4+CarromPool:DiscGame4+X-HERO12+101YüzBirOkeyPlus12+ImpossibleDate:TrickyRiddle12+Flashback:TrickyFunRiddles12+CricketLeague4+28Description:Ofthetop510mobilegamingappsworldwide,492collecteduserdata.AsofApril2023,ScrabbleGO-NewWordGamewasthemostuserdata-hungrymobilegamingappwithaDataHungerIndexscoreof97.2.Theapp,ratedsuitableforplayersagednineyearsandabove,collected21differentdatapointsandsharedthedatawiththird-partyadvertisers.Tarbi3ahBalootwasrankedsecondwithaDataHungerIndexratingof80.4percent.

ReadmoreNote(s):Worldwide;April11to14,2023;510apps;50ofthemostpopulargamingappsacross60countriesSource(s):AppMagic;SurfSharkCHAPTER

04PuzzlegamesLeadingpuzzlemobilegamingsubgenresintheUnitedStatesin2022,byshareoftotaldownloadsLeadingpuzzlegamesubgenresintheU.S.2022,byshareofdownloadsShareoftotaldownloads1.5%0.0%0.5%1.0%2.0%2.5%3.0%3.5%Puzzle-logicpuzzle2.7%Puzzle-blockpuzzlePuzzle-physics-basedPuzzle-numberspuzzlePuzzle-otherpuzzle2%1.8%1.3%3%30Description:In2022,thelogicpuzzleappsubgenreaccountedfor2.7percentofgamingappdownloadsamongthemost-downloadedmobilegamesintheUnitedStates.Blockpuzzleappswererankedsecondamongpuzzleapps,withtwopercentoftotaldownloads.Overall,thepuzzleappscategoryaccountedfor10.8percentofmobilegamingappdownloadsamongtheleadingmobilegamesintheUnitedStates.ReadmoreNote(s):2022;dataisbasedonAppTweakGameDNAcategories,widerindustrymetricsmayvary;dataisbasedonthetop1,000mostdownloadedappsacrossGooglePlayandandAppleAppStore;Source(s):AppTweakMostpopularpuzzlegamingappsworldwideinJuly2023,bydownloads(inmillions)Mostdownloadedpuzzlegamesworldwide2023Downloadsinmillions02468101214161618RoyalMatchCandyCrushSaga13.82BlockBlastAdventureMasterFishdom13.49.01SavetheDoge7.176.986.956.39WordsofWonders:CrosswordBrainTest:TrickyPuzzlesGardenscapesTripleTile:MatchPuzzleGameThiefPuzzle:topassalevel5.825.6331Description:InJuly2023,RoyalMatchwasthemostdownloadedfreepuzzlegameworldwide,generatingmorethan16millioncombineddownloadsacrossGooglePlayandtheAppleAppStore.CandyCrushSagawasrankedsecondwith13.82millionglobaldownloads.ReadmoreNote(s):Worldwide;July2023;category:puzzle;downloadsincludeGooglePlay,iPhoneAppStore,iPadAppStore;freeappsonlySource(s):AppMagicMostpopularpuzzlegamingappsworldwideinJuly2023,byrevenue(inmillionU.S.dollars)Topgrossingpuzzlegamesworldwide2023RevenueinmillionU.S.dollars0RoyalMatch10203040506070809082.62CandyCrushSagaGardenscapes76.1351.78Homescapes35.56Fishdom27.67(Puzzle&Dragons)CandyCrushSodaSagaEmpires&Puzzles:Match-3RPGToonBlast22.0219.3815.2314.1212.2TripleMatch3D32Description:RoyalMatchwasthetop-grossingpuzzlegameworldwideinJuly2023,generatingmorethan82.6millionU.S.dollarsthroughin-apppurchaserevenues.CandyCrushSagawasrankedsecondwith76millionU.S.dollarsinmonthlyIAPrevenue.

ReadmoreNote(s):Worldwide;July2023;category:puzzle;IAPrevenuereducedbyplatformfeesandinclusivetaxes;AppleAppStoreincludesiPhoneandiPaddevicesSource(s):AppMagicDailytimespentwithpuzzlegamingappsinselectedregionsin2022,bygender(inminutes)Globaldailymobilepuzzlegamingengagement2022,bygenderWomen16.6Men2018.618.217.817.61816141210816.716.816.716.116.215.415.115.214.16420WorldwideNorthAmericaEuropeLATAMAsiaAfricaOceania33Description:In2022,femalemobilegamersworldwidespentanaverageof17.6minutesdailyonpuzzlegames,comparedtoonly16.1minutesamongmalemobilegamingaudiences.MalegamersinNorthAmericahadthelowestdailyuserengagementwiththisgenre.ReadmoreNote(s):Worldwide;2022Source(s):adjoeGmbHCHAPTER

05MatchgamesLeadingmatchmobilegamingsubgenresintheUnitedStatesin2022,byshareoftotalrevenueLeadingmatchgamesubgenresintheU.S.2022,byshareofrevenueShareoftotalrevenue3%

4%0%1%2%5%6%7%8%Match-matchMatch-match&buildMatch-blast6.9%5%3.8%Match-othermatch2.5%35Description:In2022,thestraightforwardmatchappsubgenreaccountedfor6.9percentofgamingapprevenuesamongthehighest-grossingmobilegamesintheUnitedStates.Match&buildappsrankedsecondamongmatchapps,withfivepercentoftotalgamingappsrevenue.Overall,thegeneralmatchappcategoryaccountedforover18percentofmobilegamingapprevenuesamongtheleadingmobilegamesintheUnitedStates.

ReadmoreNote(s):2022;dataisbasedonAppTweakGameDNAcategories,widerindustrymetricsmayvary;dataisbasedonthetop1,000highestgrossingappsacrossGooglePlayandandAppleAppStore;Source(s):AppTweakMostpopularmatch-3gamingappsworldwideinJuly2023,bydownloads(inmillions)Mostdownloadedmatch-3gamesworldwide2023Numberofdownloadsinmillions024681012141615.9618RoyalMatchCandyCrushSagaFishdom13.89.01Gardenscapes6.27ProjectMakeover5.31CandyCrushSodaSagaCandyManor-HomeDesignChromeValleyCustomsHomescapes3.543.022.292.21FarmHeroesSaga1.8836Description:InJuly2023,RoyalMatchwasthemostdownloadedfreematch-3gameworldwide,generatingalmost16milliondownloadscombinedacrossGooglePlayandtheAppleAppStore.CandyCrushSagawasrankedsecondwith13.82millionglobaldownloads.Match-3isacategoryofthepuzzlegaminggenreinwhichtheplayermovestilesaroundsothatmatchingonesadjoinanother.ReadmoreNote(s):Worldwide;July2023;category:match-3;downloadsincludeGooglePlay,iPhoneAppStore,iPadAppStore;freeappsonlySource(s):AppMagicMostpopularmatch-3gamingappsworldwideinJuly2023,byrevenue(inmillionU.S.dollars)Topgrossingmatch-3gamesworldwide2023RevenueinmillionU.S.dollars0RoyalMatch10203040506070809082.62CandyCrushSagaGardenscapes76.1351.78Homescapes35.56Fishdom27.67CandyCrushSodaSagaProjectMakeover19.4210.91MatchMasters-PvPMatch3HappyXiaoXiaoLe(?)FarmHeroesSaga7.657.55.6137Description:RoyalMatchwasthetop-grossingmatch-3gameworldwideinJuly2023,generatingmorethan82.6millionU.S.dollarsthroughin-apppurchaserevenues.CandyCrushSagawasrankedsecondwith76millionU.S.dollarsinmonthlyIAPrevenue.Match-3isacategoryofthepuzzlegaminggenre.ReadmoreNote(s):Worldwide;July2023;category:match-3;IAPrevenuereducedbyplatformfeesandinclusivetaxes;AppleAppStoreincludesiPhoneandiPaddevicesSource(s):AppMagicNumberofCandyCrushSagaappdownloadsworldwidefrom3rdquarter2016to2ndquarter2023(inmillions)GlobalCandyCrushSagaappdownloadsasofQ220235550454035302520151052016

2016

2016

2