抖音品牌視覺識別手冊方案兩份資料

DOUYIN

BRANDVISUAL

IDENTITY抖音品牌視覺識別系統(tǒng)DOUYINVISUALIDENTITY2019.10抖音標(biāo)識使用規(guī)范說明抖音品牌標(biāo)識使用規(guī)范的內(nèi)容本規(guī)范內(nèi)容包括：品牌標(biāo)識釋義、品牌標(biāo)識組合、品牌標(biāo)識的使用場景規(guī)范及正確和錯(cuò)誤的使用示例。以及品牌視覺規(guī)范：延展圖形、核心視覺體系及應(yīng)用部分的規(guī)范等。DOUYINVISUALIDENTITY2019.10BasicPart基礎(chǔ)部分A1標(biāo)準(zhǔn)色彩標(biāo)識A11英文印刷專用字體A21品牌KV板式規(guī)范A2標(biāo)識網(wǎng)格標(biāo)準(zhǔn)制圖A3安全距離A12中文Slogan專用字體A13標(biāo)識在不同背景色上應(yīng)用A14輔助圖形及標(biāo)準(zhǔn)制圖A15輔助圖形的組合標(biāo)準(zhǔn)A16輔助圖形的變化模式A17品牌標(biāo)識錯(cuò)誤應(yīng)用A22品牌KV不同圖片樣式A23品牌輔助KV輕量板式A24品牌輔助KV輕量板式-多樣式A25toB端視覺應(yīng)用規(guī)范A26toB端視覺應(yīng)用范例A4安全區(qū)域A5安全區(qū)域應(yīng)用A6最小適應(yīng)范圍A7品牌色彩及應(yīng)用比例A8標(biāo)識墨稿及反白A9標(biāo)識中文標(biāo)準(zhǔn)字規(guī)范A10中文印刷專用字體A18子品牌標(biāo)識應(yīng)用規(guī)則A19聯(lián)合logo使用規(guī)范A20其他形式聯(lián)合logo使用規(guī)范DOUYINVISUALIDENTITY2019.10A1標(biāo)準(zhǔn)色彩標(biāo)識標(biāo)識Logo顏色指引

ColourKey筆畫過硬\缺少動(dòng)勢和活力R34G31B32C0M0Y0K100#221F20R255G255B255C0M0Y0K0#FFFFFF舊圓角笨重完整度R0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF0050PANTONE318cPANTONE2040cR59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5新R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.圖形標(biāo)志Symbol文字標(biāo)志Logotype備注

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.■這個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.10A2標(biāo)識網(wǎng)格標(biāo)準(zhǔn)制圖4.5X1X6.5XX顏色指引

ColourKeyR34G31B32C0M0Y0K100#221F20R255G255B255C0M0Y0K0#FFFFFFR0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF0050h5XPANTONE318cPANTONE2040cR59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.12Xw備注

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.■這個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。X為一個(gè)計(jì)量單位|w為標(biāo)志寬度|h為標(biāo)志高度標(biāo)志規(guī)范比例為w:h=19:5(3.8:1)Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.101/2XA3安全距離顏色指引

ColourKeyR34G31B32C0M0Y0K100#221F20R255G255B255C0M0Y0K0#FFFFFFXR0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF0050PANTONE318cPANTONE2040cR59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F51/2XR255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050安全區(qū)域是

Logo

與任何其他設(shè)計(jì)元素區(qū)隔開的空白區(qū)域，此區(qū)域內(nèi)不得出現(xiàn)任何設(shè)計(jì)元素。Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.為確保字節(jié)跳動(dòng)的品牌標(biāo)識可以在所有應(yīng)用中被清晰識別

,標(biāo)識周圍須預(yù)留一定的安全不可侵犯區(qū)域。此區(qū)域相當(dāng)于標(biāo)識在運(yùn)用時(shí)

,與其他設(shè)計(jì)元素或文本內(nèi)容所應(yīng)保持的最小距離。為確保標(biāo)識的完整性與可讀性,此區(qū)域大小必須嚴(yán)格遵守規(guī)范。當(dāng)標(biāo)識尺寸被縮放使用時(shí),安全區(qū)域大小隨之等比縮放。ThesafeareaisablankareawheretheLogoisseparatedfromanyotherdesignelements.Nodesignelementscanappearinthisarea.備注

PleaseNote:Inordertoensurethatthebytebeatingbrandidentitycanbeclearlyidentifiedinallapplications,acertainsecurityinviolableareamustbereservedaroundthelogo.Thisareaisequivalenttotheminimumdistancethatthelogoshouldbemaintainedwhenusedinconjunctionwithotherdesignelementsortextualcontent.Toensuretheintegrityandreadabilityofthelogo,thesizeofthiszonemuststrictlycomplywiththespecifications.Whenthemarkersizeisusedforscaling,thesizeofthesecurityareaisscaledaccordingly.■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.■這個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.10A4安全區(qū)域顏色指引

ColourKeyR34G31B32C0M0Y0K100#221F20R255G255B255C0M0Y0K0#FFFFFFR0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF0050常規(guī)版

搭配常規(guī)版試特殊表現(xiàn)版

搭配品牌板式PANTONE318cPANTONE2040cR59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.備注

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.■這個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。常規(guī)版

搭配常規(guī)版試特殊表現(xiàn)版

搭配品牌板式Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.10A5安全區(qū)域應(yīng)用顏色指引

ColourKeyR34G31B32C0M0Y0K100#221F20R255G255B255C0M0Y0K0#FFFFFFR0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF0050PANTONE318cPANTONE2040cR59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.常規(guī)版試特殊品牌板式備注

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.■這個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.10A6最小適應(yīng)范圍顏色指引

ColourKeyR34G31B32C0M0Y0K100#221F20R255G255B255C0M0Y0K0#FFFFFF5mmR0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF0050無限大PANTONE318cPANTONE2040c0mm5mm10mm15mm20mmR59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.W≥70px

20mm備注

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.標(biāo)識不設(shè)定固定尺寸，具體大小和比例關(guān)系需要設(shè)計(jì)師根據(jù)空間、美感、功能需求以及識別度來決定。抖音標(biāo)識不限制最大尺寸，但是為了確保識別，會限制最小尺寸，其中印刷環(huán)境下最小尺寸不得小于20mm，顯示器環(huán)境下最小尺寸不得小于70px?！鲞@個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.10A7品牌色彩在淺色情況的應(yīng)用比例60%10%25%5%顏色指引

ColourKeyR34G31B32C0M0Y0K100#221F20R255G255B255C0M0Y0K0#FFFFFFR0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF0050PANTONE318cPANTONE2040cR59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.白色OR真實(shí)內(nèi)容黑色夜晚白天品牌色備注

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.■這個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.10A8品牌色彩在深色情況的應(yīng)用比例60%10%25%5%顏色指引

ColourKeyR34G31B32C0M0Y0K100#221F20R255G255B255C0M0Y0K0#FFFFFFR0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF0050PANTONE318cPANTONE2040cR59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.黑色OR真實(shí)內(nèi)容白色夜晚白天品牌色備注

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.■這個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.10A9品牌色彩在深色情況的應(yīng)用比例R255G255B255C0M0Y0K0#FFFFFFR34G31B32C0M0Y0K100#221F20R35G30B170C95M90Y0K0#231EAAR255G0B80C0M100Y51K0#FF0050R0G250B240C67M0Y29K0#00FAF0PANTONE2040cPANTONE318c顏色指引

ColourKeyR65G50B240C85M75Y0K0#4132F0R34G31B32C0M0Y0K100#221F20R255G255B255C0M0Y0K0#FFFFFFR0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF0050PANTONE318cPANTONE2040cR59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5R170G245B245C35M0Y13K0#AAF5F5R255G220B255C5M20Y0K0#FFDCFFR255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.備注

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.■這個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.10A10漸變色在淺色情況下的應(yīng)用柔和同色系（藍(lán)）顏色指引

ColourKeyR34G31B32C0M0Y0K100#221F20R255G255B255柔和同色系（紅）C0M0Y0K0#FFFFFFR0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF0050PANTONE318cPANTONE2040cR59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5碰撞色（紫）R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.備注

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.■這個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.10A11漸變色在深色情況下的應(yīng)用柔和同色系（藍(lán)）顏色指引

ColourKeyR34G31B32C0M0Y0K100#221F20R255G255B255柔和同色系（紅）C0M0Y0K0#FFFFFFR0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF0050PANTONE318cPANTONE2040cR59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050碰撞色（紫）Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.備注

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.■這個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。深色情況下，可以對漸變色條加入深背景色色用作視覺過渡，禁止粉白色直接漸變到深背景色，中間需加入紅或藍(lán)或紫用作過渡。Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.10A12標(biāo)志反白及墨稿顏色指引

ColourKeyR34G31B32C0M0Y0K100#221F20R255G255B255C0M0Y0K0#FFFFFF標(biāo)準(zhǔn)色彩反白應(yīng)用R0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF0050PANTONE318cPANTONE2040cR59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.單黑應(yīng)用單白應(yīng)用備注

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.■這個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.10A13標(biāo)識中文標(biāo)準(zhǔn)字規(guī)范顏色指引

ColourKeyR34G31B32C0M0Y0K100#221F20R255G255B255C0M0Y0K0#FFFFFFR0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF0050PANTONE318cPANTONE2040cR59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.備注

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.■這個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.10A14中文印刷專用字體中文印刷專用字體中文印刷專用字體中文印刷專用字體中文印刷專用字體方正蘭亭粗黑簡體方正蘭亭黑簡體方正正纖黑簡體顏色指引

ColourKeyR34G31B32C0M0Y0K100#221F20R255G255B255C0M0Y0K0#FFFFFFR0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF0050PANTONE318cPANTONE2040cR59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.造字工房悅黑體備注

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.■這個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.10A15英文印刷專用字體顏色指引

ColourKeyABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz066-CAI978R34G31B32C0M0Y0K100#221F20R255G255B255C0M0Y0K0#FFFFFFR0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF0050PANTONE318cPANTONE2040cABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzFuturaMediumR59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.備注

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.■這個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.10A16中文Slogan專用字體顏色指引

ColourKey設(shè)計(jì)字體翩翩體-簡根據(jù)品牌logo字體設(shè)定的slogan字體適用于偏官方的宣傳物料R34G31B32C0M0Y0K100#221F20R255G255B255C0M0Y0K0#FFFFFFR0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF0050PANTONE318cPANTONE2040c記錄美好生活適用于重要特殊性品牌畫面R59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.記錄美好生活造字工房悅黑適用于普通品牌畫面?zhèn)渥?/p>

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.■這個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.10A17標(biāo)識在不同背景色上應(yīng)用顏色指引

ColourKeyR34G31B32C0M0Y0K100#221F20R255G255B255C0M0Y0K0#FFFFFFR0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF0050PANTONE318cPANTONE2040cR59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5注：為了保證品牌logo的識別度，在有背景色的情況下使用，基本上按照深色底反白使用，淺色底正色使用，logo只能在清晰的背景上使用。R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.備注

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.■這個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.錯(cuò)誤使用示例DOUYINVISUALIDENTITY2019.10A18品牌圖形：主圖形使用規(guī)范顏色指引

ColourKeyR34G31B32C0M0Y0K100#221F20R255G255B255平面視覺主音符圖形使用范例C0M0Y0K0#FFFFFFR0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF0050PANTONE318cPANTONE2040cR59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050作為抖音最具識別性的符號，將抖音反白標(biāo)識作為品牌延展中心，可對符號進(jìn)行質(zhì)感，排列，形變，材質(zhì)，三維等等設(shè)計(jì)動(dòng)作。Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.三維視覺主音符圖形使用范例音符圖形作為裝飾圖形時(shí)盡量使用單音符圖形，顏色不做細(xì)節(jié)限制，但需要符合品牌色域。備注

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.■這個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.10A19品牌圖形：主圖形使用規(guī)范*產(chǎn)品市場類不參考此類規(guī)范顏色指引

ColourKeyR34G31B32C0M0Y0K100#221F20R255G255B255C0M0Y0K0#FFFFFFR0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF0050PANTONE318cPANTONE2040cR59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.相較于市場向的品牌延展，文創(chuàng)，服裝，藝術(shù)展等方向可對logo進(jìn)行稍加藝術(shù)感效果的變形，需要保持logo一定識別度備注

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.■這個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.10A20品牌圖形：輔助圖形使用規(guī)范1212顏色指引

ColourKeyR34G31B32C0M0Y0K100#221F20R255G255B255C0M0Y0K0#FFFFFFR0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF00503PANTONE318cPANTONE2040c34R59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F54R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.對反白logo進(jìn)行拆解，提取如下四種基本圖形：圓角矩形、圓形、矩形、1\4圓環(huán)注：出現(xiàn)顏色僅供區(qū)分形狀備注

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.■這個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.10A21品牌圖形：輔助圖形使用規(guī)范顏色指引

ColourKeyR34G31B32C0M0Y0K100#221F20R255G255B255C0M0Y0K0#FFFFFFR0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF0050PANTONE318cPANTONE2040cR59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.我們可以基于四種圖形延展很多圖形，再結(jié)合抖音故障感，可以推演出更多圖形。注：出現(xiàn)顏色僅供區(qū)分形狀備注

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.■這個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.10A22品牌圖形：1組合樣式顏色指引

ColourKeyR34G31B32C0M0Y0K100#221F20R255G255B255C0M0Y0K0#FFFFFFR0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF00503PANTONE318cPANTONE2040cR59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5故障疊色R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.基于品牌色彩提煉結(jié)果，我們可對圖形進(jìn)行組合，疊加，故障等形式備注

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.■這個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.10A23品牌圖形：組合樣式淺色情況示例*漸變色圖形使用占比參考A23，減少漸變色作為背景使用（運(yùn)營活動(dòng)類另作考慮）顏色指引

ColourKeyR34G31B32C0M0Y0K100#221F20R255G255B255C0M0Y0K0#FFFFFFR0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF00503PANTONE318cPANTONE2040c輔助圖形R59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5我的快樂R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050ID：387161910淺色背景&真實(shí)內(nèi)容Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.基于品牌色彩提煉結(jié)果，我們可對圖形進(jìn)行組合，疊加，故障等形式如圖所示畫面占比，輔助圖形:整幅畫面=0.4:1備注

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.■這個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.10A24品牌圖形：組合樣式深色情況示例顏色指引

ColourKeyR34G31B32C0M0Y0K100#221F20R255G255B255C0M0Y0K0#FFFFFFR0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF0050輔助圖形PANTONE318cPANTONE2040cR59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050深色背景&真實(shí)內(nèi)容Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.參照A11深色情況下的品牌圖形露出如圖所示畫面占比，輔助圖形:整幅畫面=0.4:1備注

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.■這個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.10A25品牌標(biāo)識錯(cuò)誤應(yīng)用顏色指引

ColourKey使用未經(jīng)允許的顏色任意擠壓LOGO使用未經(jīng)允許的組合距離底色反差較弱標(biāo)準(zhǔn)字與LOGO的比例更改任意添加外框R34G31B32C0M0Y0K100#221F20R255G255B255C0M0Y0K0#FFFFFFR0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF0050PANTONE318cPANTONE2040cR59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.備注

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.不符合規(guī)定的顏色組合使用未經(jīng)允許的組合形式使用未經(jīng)允許的組合形式■這個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.10A26子品牌標(biāo)識應(yīng)用規(guī)則抖音子品牌的設(shè)計(jì)中，統(tǒng)一規(guī)范了設(shè)計(jì)組合形式，logo

圖形部分可以根據(jù)不同的垂類重新設(shè)計(jì)。抖音二字保持母品牌的字體設(shè)計(jì)，后面子品牌的名稱可以根據(jù)相對應(yīng)的垂類重新設(shè)計(jì)字體。顏色指引

ColourKeyR34G31B32C0M0Y0K100#221F20R255G255B255C0M0Y0K0#FFFFFF可設(shè)計(jì)部分可設(shè)計(jì)部分R0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF0050PANTONE318cPANTONE2040cR59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF0050可設(shè)計(jì)部分可設(shè)計(jì)部分Do

nottryto

alteranyaspectofthelogotypeand

do

nottryto

recreateit.Useonlythelogotypewhichhas

beenSuppliedandapproved.備注

PleaseNote:■這個(gè)電腦檔案只適用于制作印刷四色。Thisfile

shouldbe

usedforfourcolourprocessreproductionsonly.已存在子品牌范例（現(xiàn)有子品牌logo的抖音文字部分還是之前版本），后續(xù)是否要同步調(diào)整可根據(jù)業(yè)務(wù)需要，不做強(qiáng)制要求?！鲞@個(gè)電腦檔案包括兩個(gè)部分：原稿和備注。為了避免印刷不需要的資料，請先復(fù)印電腦檔案所需的原稿部分。Thisfile

is

arrangedintotwolayers:ArtworkandNotes.Copytheartworkportionyouneedforyourfile

to

preventunnecessaryelementsbeingaccidentallyreproduced.DOUYINVISUALIDENTITY2019.10A27聯(lián)合logo使用規(guī)范logo與分割符號之間的距離等同于“音”字一半的距離顏色指引

ColourKeyR34G31B32C0M0Y0K100#221F20R255G255B255C0M0Y0K0#FFFFFF1.

品牌深度合作R0G250B240C67M0Y29K0#00FAF0R255G0B80C0M100Y51K0#FF0050PANTONE318cPANTONE2040cR59G80B155C90M80Y0K0#3B509BR170G245B245C35M0Y13K0#AAF5F5R255G220B255C5M20Y0K0#FFDCFFR255G0B80C0M100Y51K0#FF00502.

聯(lián)合發(fā)起Do

nottryto

alteranyaspectofthelogotypeand