服裝材料市場調(diào)研研究報告

?÷òa?úèY

í¨1y???￡?Y·??ˉ′óêà????á?μ÷?Da|′ó?Dá??a′ó??μ?·t×°á÷DD?÷ê??￠?-á?2??êμè?÷·???a|2￠??μ÷?Dêμ?°??DDo?àí·???a|?ù?Y???D?÷??′??úòò??a|′ó?Dμ?μ???·???μ??úD?Dè?óò??°·t×°??á?μ???×′?°òa?ó?￡

μ÷?D±3?°

a§1.??×?è???éú???êá?μ?2???ìáéya|è????à???êμ?òa?ó?ü??a|??×÷?aè???è?3￡éú???ù±?2??ééùμ?è?ó??·?a?a·t×°??á????·a|?úè???è?3￡·t×°?D°??Y×???à′????òaμ???é?a|òò′???·????ú?????aD?è?3￡·??ˉ?·ê±ò2?á′ó?ü?àμ?·????????￡í?ê±?úμ±??é??ááíò????·±￡?÷ê?μ?í??ˉ??a|?°μíì??±?ú??oóμ?éú???Dò2?á?ü?óμ?3??÷è?????è?3￡·t×°??á?μ??????÷ê??￡2.??×?μ±??é??á?Tμ?????2???μ?é???a|????·t×°??á?DDòμò2?aê?óDá??üD?ò?·???μ?òa?ó?￡??è?è????aê?3?μ??°μíì??±?·±￡a|μ?ê?μ±??μ?·t×°??á??Da|?Tμ?ó|ó?±èàyòà?é??×???òaμ?μ????￡3.×÷?a·tװרòμμ??§éúà′?μa|á??a?aD?·??ˉ??á?μ???×′??óú?ò????à′×￥×?êD3?a|?¤2aêD3?á÷DD?÷ê?oí????·t×°2?á?óD×???òaμ?×÷ó??￡μ÷?D??μ?a§1.á??aμ±??·t×°??á?μ???×′a|2￠?1í???oó·t×°??á?μ?á÷DD?÷ê?2.á??a·t×°μ??-á?2??êa|×é?ˉ113éa|·???·?ààa|2￠′ó?÷??·?àà?D??DD·????￡μ÷?Dê±??a§5??21o?μ?5??27o?μ÷?Dμ?μ?a§?￡?Y·??ˉ′óêà???￠?t??1?3??￠íò′?1?3?μ÷?D???óa(chǎn)§?÷àà·t×°??á?μ??-á?113éa|·???·?ààμ÷?D?á1??°??·???a§

a???á?ì?μ?

ììè?????

1?￠?T2??T2?a|ê??÷àà?T·??ˉ?·μ?×ü3??￡?ü?àó?à′??×÷ê±×°?￠DY?D×°?￠?¤ê?·t?￠?úò?oí3?éà?￡?üμ?ó?μ?ê??á?é±￡?ˉa|èáoíìùéí?￠?üêaD??￠í???D?é????￡?üμ?è±μ??òê?ò×???￠ò×??a|ía1?é?2?′óí|à¨?à1?a|?ú′???ê±±?D?ê±3￡ìùìì?￡2?￠?é2??é2?a|ê?ò?′ó?é?￠???é?￠ü??é?￠???é?￠?￡?é?￠???éμè?÷???éàà?2????????3éμ?ò???2?á??￡ò?°?±?ó?à′??×÷DY?D×°?￠1¤×÷×°a|???°ò2?àò?????×÷??í¨μ???×°?￡?üμ?ó?μ?ê????è?????￠?üêa?￠μ?èè?￠í???D?é????￡?üμ?è±μ??òê?′???2?é?ê?êêa|ía1????a′?2úa|éúó2?￡3?￠??3???3?a|ê?ò?2????a?-á?·??ˉ??3éμ??÷?????ˉ??μ?í33??￡ó??T2?ò??ùa|?üμ??·??oü?àa|??D??÷òì?￡?ü?é±?ó?à′??×÷?÷??·t×°a|óè??êêo?ó?à′??×÷??ê?·t×°?￡?üμ?3¤′|ê??á±??￠o?éí?￠èáèí?￠?????￠í????￠é?2ê?¤à?a￡??óD1a?óa(chǎn)￡??1óμ???a￡′???ê?êê?￡?üμ?2?×??òê?ò×éú????a￡èYò×?üéí?￠2?1??áêμ?￠íêé????ì?￡4?￠??èT??èTa￡ó??D??á?a￡?üê???ó??÷àà?ò???￠?òèT?ˉ3éμ??ˉ??μ?·o3??￡?üí¨3￡êêó?ò???×÷à?·t?￠?÷×°?￠′óò?μè?y1??￠??μμμ?·t×°?￡?üμ?ó?μ?ê?·à???í?￥a￡ê??Dèáèía￡????í|à¨a￡??óDμˉD?a￡±￡?ˉD????￡?üμ?è±μ??÷òaê??′μó???aà§??a￡2?′óêêó?óú??×÷??×°?￡5?￠?¤???¤??a￡ê??-1y÷·????3éμ??ˉ?????¤??á??￡?ü?àó?ò???×÷ê±×°?￠??×°?￡ó??éò?·??aá?ààa¤ò?ê????¤a￡?′?-1yè￥??′|àíμ??¤???￡?tê????¤a￡?′′|àí1yμ?á??¤′???μ??¤???￡?üμ?ó?μ?ê??áóˉ±￡?ˉa￡óoèY?a1ó?￡?üμ?è±μ??òê?????°o1óa(chǎn)￡?ü2??￠?¤àí·???òa?ó????a￡1ê2?ò????°?￡

2?￠?ˉ?§????

3?￠1.μó?úì?D?a¤??á?í|à¨a￡?1??a￡??á|o?a￡?í?￥a￡?üêa2?a￡ò×?′?ì?éa￡2?3???,2??1à?a￡ò×±￡1üa￡í???2?,′?×?2?ê?êê,ò×?ü?ò3?,ò×?e???e?ò,?a??á?,?óè?ììè?????,?ùéú??????,?ü?éó?óú??ê?à?·t?￠?D??3?éà?￠?÷???￠íˉ×°μè?￡2.???úì?D?:μˉD?oí???éàà???ò??a￡???è??a￡±￡D?a￡ía1?í|à¨a￡±￡?ˉ?í1aa￡?üêaD???2?a￡ê?êêD???2?a￡?ì·?oóóD?ù??é??￡?ü?éó?óúía3?·t×°?￠????ò?è1?￠?????Tò?μè?￡3.???ú?ˉ??μ??üêaD??úo?3é?????ˉ???Dê???o??·??a￡òò′?ó????ú??×÷μ?·t×°±èμó?ú·t×°′?×?ê?êêD??￡???ú?ˉ??ê??áDí?ˉ??a￡?úo?3é?????ˉ???D??áDóú±??ú?￠???ú?ˉ????oóa(chǎn)￡òò′?a￡êêo???×÷μ?é?·t?￠????·t×°?￠??′óò?μè?￡4.±??úì?D?a¤???è?￠μˉD?o?a￡?í?￥a￡2??üêaa￡2??íèèa￡ía1?í|à?a￡3?′??è?¨?￡?ü?àó?óú?D??′o??íaò??￠íˉ×°′óò??￠ê±×°μè?￡5.°±?úì?D?a¤μˉD?o?a￡éìà?D?′óa(chǎn)￡′?×?ê?êêa￡?í?á?￠?í???￠?í?￥?￠??á|μí?￠2??üêaa￡?a????á?è?1?ó?à′?¨×?TD??￠??ê???éí??a￡êêo?ò?D??ˉ1¤1¤×÷è??±′?×??￡6.???úì?D?a¤???èo?a￡?üêaa￡2????1??a￡2??íèèa￡ò×ê???a￡ò×?e??a￡?êμ??áêμ?í′??￡?ü?àó?óú?úò??￠±?ò??￠íˉ×°μè?￡7.???úì?D?a￡?×3?è??ì??a￡òò′????ˉ????óDàà???ò???ˉ??μ?èáèí?￠???éê??Da￡?òé??ó?ê?Ta￡é?êü??·????2°??￡???ú′?·??ˉ????óD?é?á11ì??÷a￡??é??ó?Tà?a￡ê??DèáèíóDμˉD?a￡?êμ?2??é2?à?a￡êêo???×÷?Dμíμμ??ó?·t×°?￠′o??????′óò??￠±?·tμè?￡??/μó?¨??ê?ò????￠μó?÷??40%oí60%?ì·???3éa￡òò?àò??????￠D±??×é?ˉ?ó1¤a￡1ê??óDía1???í|a￡?áà??aììμ?ì?μ?a￡??è±μ?ê?ê?êêD???2?a￡òò′??àó?×÷íaò??￠?÷·tì××°μè?Dμμ·t×°μ???×÷?￡?ì·??????ì·?ê???ììè?????ó??ˉ?§????°′??ò??¨±èàya￡?ìo?·??ˉ??3éμ??ˉ??a￡?éó?à′??×÷?÷??·t×°?￡?üμ?3¤′|a￡ê??è?üè?á??T?￠?é?￠???￠??oí?ˉ???÷×?μ?ó?μ?a￡ó????é?üμ?±ü?aá??????÷×?μ?è±μ?a￡???ú???μé??à?????aμíá?a￡?ùò?′óêü??ó-?￡

4?￠a?????·t×°?-2?á?3é·?????êD3?ò??°?÷??ר??μêμ?μ÷?D?D·￠??a￡????·t×°??á?????2?í?ó?í?3ê??3??à?a?ˉμ?·??￡???D???÷òaμ???μ??1ê??Ta￡ò??°?÷àà?Toí?ˉ??????μ??ì·??ˉ???￡áDè?,?úè?3￡TD??D?÷òaμ??????-2?á?ê??Ta￡???D??′ó2?·??a100%μ?′??T???ˉ??a￡???D?¨á??Da￥?aá?óD??o?μˉD?oíéì??D?a￥±è??3￡??μ?ê??Toí°±?úμ?′???a￥μó?ú?ú????ò?·t?Dμ?±èàyò2ê?·?3￡′óμ??￡?ú??è?μ?DY?D×°?Dμ???á?′???±èày?í??μ?±è??·á???à?ùá?.óDììè?μ??T?￠???￠?éμèa￥ò??°o?3é?????Dμ?μó?ú?￠???ú?￠?a′ú???￠3???μó?úμè?￡′ó?D?ò??ò2?éò??′3?ò?D??ìé?????μ??a???ú2???μ?é?è?μ??ò??μ?è?3￡·??ˉ·t×°?Dà′?￡ò2óD±è??3￡??μ?ò?D?o?3é?ˉ?§????μ??ì·?a￥±èè??μ70%μó?ú+30%μ??3?o?￠72%?T+28%???éμè?￡??á?à?á???á??T???úμó?ú°±?ú?3?o????

5?￠

6?￠a?·??ˉ?·??á?·￠?1μ?×ü?÷ê?1?￠3?éD×?è?a￥?????￠èáèí?￠ê?êêê??ˉ??á÷DDμ??÷òa·???

7?￠2?￠·??ˉ?·μ??ó1¤??à′??×￠????1¤ò?μ?????o?á?a￥′?í3μ?·??ˉí¨1yD?Díμ???ê??ó1¤′?μ?????D?μ?êó??oí′￥??D§1??￡3?￠?à?aèúo?a￥′?í3ó????????￠?3?éó??′à′?÷ò??￠′ó?ú?ˉó??àì?D?μè??èú?úò??ea￥èúo?ê???′ú??á?·￠?1μ???òaì??÷?￡4?￠·￠?1óDà?óúéúì??·?3±￡?¤μ??ìé?2ú?·oí?ìé??ó1¤1¤ò?

8?￠

9?￠a???á?á÷DD?÷ê?μ?ê?′ó?a??

10?￠1?￠?á?êa|???§???ü?ò???§??±?μ?ììè??????ˉ???°3???μ?μ??ˉ???ˉ??a￥?áóˉ?￠??òY?￠??óDá?o?μ?á÷?ˉD??￡2?￠ê?êêa|?D??μμ·??ˉ??á?×??ù±?μ?òa?óa(chǎn)￥°üà¨μˉD??￠éì3¤?￠ê??D?￠o?êa?￠èáèí?￠Dü′1?￠í???μè?￡3?￠éá1aa|·′ó3?ˉ??μ?2??êa￥?1óD?à1?D??￠×°ê?D?oí±êê?D??￡éá1a?é′ó?éD?,?é2éó?óD1a???￠òìD????￠?eò????￠áá???￠?D??×é?ˉ?￠?-?3òìé??￠ó¨1aè?á??￠??1a?￠óD1aí?2??￠ìì?ea￡ò?a¤?￠1a?ó??àía￡?t1a?￠μ?1aa¤?￠ì???ó??¨a￡ò11aó??¨?￠×êêˉó??¨?￠?eò?·?ó??¨a¤μè?￡4?￠í??÷a|??μ÷í??÷?￠í??×?°í???a￥×·?óí?êó?D?￠?ü?ê?D?￠2?′??D?￡?éí¨?a???§?￠°é·??￠??±??￠?ˉ???￠3éé′?￠íú?¨?￠???¨?ê×??￠???ˉ?￠?????￠à??¨μè·?·¨??μ??￡5?￠?¨é?a|°üà¨ìá?¨?￠ó??¨?￠D??¨?￠?2?¨?￠?t?¨?￠???¨?￠à??¨?￠???¨?￠???¨?￠ìù?¨?￠?￥?¨μè?￡6?￠?ê?Da|°üà¨?ˉ??μ?′????D?￠°?í1?D?￠?ˉ??μ???àíoí±í???úàíD§ó|?￡í¨1y2éó??÷???¨ê?é′???￠ì????????￠?ˉ??±??ˉa￥?÷??ó?è?oó??àía￡?tè??￠àˉè??￠°?è?μèa¤?é??μ?í?3?μ?±í??×°ê?D??￡7?￠?′o?a|?à??2?á???DD?′o?μ??ˉ??a￥?ü2úéú??1|?ü?￠ì?êa1|?ü?￡è?a|????μ?±￡?ˉ??á?a￥????μ?·àóêí?êa??á?a￥???ˉààμ??üêa??o1??á??￡8?￠1|?üa|óD·à·?é??￠?1?2μ??￠×èè??￠?1?ú·à3??￠·à×?ía???￠·àóí??μèì?êa1|?ü?￡9?￠?·±￡a|òa?óéú2ú1y3ì?T??è?a￥′?×???è?ì??To|a￥·??ú???é?μ?a??ê??￡è?ììè?2ê?T?￠Tencel?￠′ó?1μ°°×?????￠??èé?á????a￡P(guān)LAa¤μè?ù?a?ìé??·±￡??á??￡10?￠±￡??a|óDà????μa￥·à2???2??￡2éó?±￡??????a￡?￡?ì?????￠?×???????￠??oìía????μèa¤ò??°ì?êa??àía￡è??T?×è???àía￥·à′?ía????àí?￠·àμ?′?2¨??àíμèa¤?éμ?μ?2?í?1|?üμ?±￡????á?

????????????????????????????????D?μ?ì??á

a|?-1yá?á?ìì?ú2?í?μ?·?μ?μ÷?Da￥?????￡?YêD3?μ?·t×°??á??ò??óDá?3?2?μ?á??a?￡??ê±ìyà?ê|?2oü?à2?á?a￥??ê?óD??????a￥μ?2￠2??aμà?a??2?á?ê2?′?ê?Dμèa￥μ?í¨1y?a′?μ÷?Da￥??oü?à2?á?óDá??×éíμ?ì??éa￥?ü?óμ?á??a?ü?￡??è??úμ÷?Dμ?ê±oò2??aμàê?ê2?′2?á?a￥óDμ?óD?μ?÷?1?ü?′?′a￥??óú??óD?μ?÷3é·?μ?a￥???ü??×???ê?Dío?a￥??à′2é??ì?μ?2?á??￡í¨1y?a′?μ÷?D?ò·￠?????úμ?·t×°êD3?ê???3±á÷μ?êD3?a￥?à?ù?ˉμ?êD3??￡??·???2??ùμ￥μ÷μ?×·?óo??′a￥???ò?ü×￠??óú???μ?￠?ìé??￠?????￠μíì??￡??à′???àμ??·??′ó?°???ê′?′aμ??°òμì××°a￥·￠?1μ?è???μ?DY?D?ˉ?￠ê±éD?ˉμ??????°òμ·t×°a￥é?í?×