2024春國(guó)家開(kāi)放大學(xué)《管理英語(yǔ)3》形考任務(wù)1-8參考答案

國(guó)家開(kāi)放大學(xué)《管理英語(yǔ)3》形考任務(wù)1-8參考答案形考任務(wù)1一、選擇填空，從每題選項(xiàng)中選出一個(gè)能填入空白處的最佳選項(xiàng)（每10分）。1、——Wehavethreemajordivisions:Operations,SalesandMarketing,FinanceandAdministration.Howmanydepartmentsdowehave?Whichdivisionareyouin?Whichdepartmentshowsthebest?2、一Isupposethere12、Ishouldimagineso.Noproblem.Thafsagoodidea.3、Anumberofboys3、Anumberofboysabsentsometimeduringtheterm.A.havebeenhasbeenC.w川4、Hewillwritetomeassoonashe4、Hewillwritetomeassoonashehome.A.willhavereturnedB.returnswillreturn5、Thisisthemanlastnight.whomIsawhimwhomIsawwhoIsawhim6、— 一No,sorry,Ididn'tknowtheruleaboutpunchingin.Areyoulatethismorning,Wendy?Didn'tyoupunchoutthismorning,Wendy?Didn'tyoupunchinthismorning,Wendy?7、一Iwishyousuccessinyourcareer.Goahead.Itdoesn'tmatter.Thesametoyou.8、Iamyourearlycoming.lookingforwardtolookingforwardlookforwardto9、Theprogrammegivesstudentsthetolearnmoreaboutglobalwarming.successambitionopportunity10、Thekeysuccessfulimplementationisclearlycommunicatingthestrategytothewholecompany.toinof11>一I'mleavingforShanghaitomorrow.Seeyoulater.Haveapleasanttrip!Let*sgooutforadrink.12>一Whoshouldberesponsiblefortheaccident?一Theboss,nottheworkers.Theyjustcarriedouttheorder.asaretoldastoldastheytold13、Leavethereferencebooksbehind,youwon'tbeabletothinkindependently.A.orandso14、Abusdriverthesafetyofhispassengers.isresponsibleinisresponsibleforisresponsibleto15、Myfriendinvitedmetheartclub,andIaccepteditwithpleasure.jointojoinjoining二、聽(tīng)力理解聽(tīng)對(duì)話錄音，根據(jù)對(duì)話內(nèi)容判斷正誤(每題10分)。操作提示：句子正確選擇下拉選項(xiàng)框?yàn)椤癟”；句子錯(cuò)誤選擇下拉選項(xiàng)框?yàn)椤癋”。Wendypunchedinthismorning.(F)Theyneedtopunchoutafterwork.(T)Theyneedtoworkovertime.(T)Theycanwearcasualclotheswhengoingoutonasalescall.(F)Theycanuseofficephonesforpersonalmatters.(F)二、閱讀理解閱讀下面的文章，根據(jù)文章內(nèi)容判斷文章后的句子是正確(T)還是錯(cuò)誤(F)o(每題10分)ManagingOneselfWeliveinanagefullofopportunities:Ifyouaresmartenough,andhavegotambitionandkeeppushingforward,youcanrisetothetopofyourchosenprofession,nomatterwhereyoustartedout.Butwithopportunitycomesresponsibility.Companiestodayaren'tmanagingtheiremployees1careers.Professionalworkersmustbetheirownchiefexecutiveofficers(CEO).Ifsuptoyoutostriveforyourplace,tokeepyourselfengagedandproductiveduringaworkinglifethatmaylastaround50years.Todothosethingswell,you'llneedtohaveadeepunderstandingofyourself—notonlywhatyourstrengthsandweaknessesare,butalsohowyoulearn,howyouworkwithothers,whatyourvaluesare,andwhereyoucanmakethegreatestcontribution,becauseonlywhenyouoperatefromstrengthcanyouachievetrueexcellence.History'sgreatachievers一Napoleon,daVinci,andMozart—havealwaysmanagedthemselves.Buttheyaresounusualbothintheirtalentsandintheiraccomplishmentsastobeconsideredrareexceptions.Now,mostofus,eventhoseofuswithmodesttalents,willhavetolearntomanageourselves.Wewillhavetolearntodevelopourselves.Wewillhavetoplaceourselveswherewecanmakethegreatestcontribution.Andwewillhavetostaymentallyalertandengagedduringa50-yearworkinglife,whichmeansknowinghowandwhentochangetheworkwedo.操作提示：句子正確選擇下拉選項(xiàng)框?yàn)椤癟”；句子錯(cuò)誤選擇下拉選項(xiàng)框?yàn)椤癋”。Companiestodayareresponsibleforemployee'scareer.(F)ItistheCEOwhodecidesyourplace.(F)Youneedtounderstandyourcompanywellsothatyoucandothingswell.(F)Understandingyourselfmeansknowingwellaboutyourstrengths,weaknesses,yourvalues,howyoulearn,howyoudowithothersandsoon.(T)Ordinarypeoplecannotmanagethemselveswell.(F)二、完型填空(每空10分)。操作提示：通過(guò)題目中的下拉選項(xiàng)框選擇恰當(dāng)?shù)脑~語(yǔ)補(bǔ)全填空。Joachim'svisionisbasedonanideacalledpleaching(編織),wheretreebranchesaregrownsothattheynaturallyweavetogether.Sincethegrowthpatternsoftreesare(affected)bywindandsunlight,itmaybepossibletocontrolthewayatreedevelops.TheseFabricatedTreeHouseHabitatswouldusetreesgrownintoshapesashousing.Oneofthe(advantages)ofthesedesignsisthattreeswouldnothavetobecutdownforlumber.MA100percenttreehousewouldtakeyearstocreate/1Joachimsaid.(Dependingon)theclimate,ahousecouldtakeanywherefrom5to30yearstogrow.Fortunately,there'sawaytospeeduptheprocess.Joachimsuggestsincludingecologicalmaterialssuchassod(草皮),grassesandlivingbranchesinthehousingdesigns.HThismaterialwouldbeabletomoveasthehousegrows,HJoachimsaid.Ahomewouldbecomeanactualecosystem,acommunityofplants,animals,andbacteriaworkingtogether.Thetreeswouldalsogiveoffwatervaporthatwouldassistin(cooling)thehomes.Solarpanelsandwindwouldhelpprovideenergy.Thetreehomesmightevenhavesoilpockets,whereplantscouldgrowfromthestructureitself.WorkhasalreadybegunonJoachim'sfirstdesign一ahousemadefrom50percentrecycledand50percentlivingthings.Joachimisconfidentaboutthe(importance)ofhiswork,asheusesnaturalproductswithoutdestroyingnature.HTheenvironmentanditsstudyareveryimportant.Weneedtorespectnature,don'ttakeitforgranted/1hesaid.二、聽(tīng)力理解聽(tīng)對(duì)話錄音，根據(jù)對(duì)話內(nèi)容完成下方題目(每題10分)。操作提示：通過(guò)題干后的下拉框選擇題目的正確答案。Thetwospeakersare.teacherandstudentcolleaguesC.classmatesTherearedivisionsinthecompany.A.3B.4C.10CustomerServiceisapartofdivision.OperationsSalesandMarketingFinanceandAdministrationTheSalesandMarketingincludesdepartments.23C.4ThedirectoroftheSalesandMarketingisnow.inanonlinemeetingonholidayonabusinesstrip二、閱讀理解閱讀下面的文章，根據(jù)文章內(nèi)容，完成相應(yīng)的選擇題。（每題10分）OrganizationStructureinHoogleEngineeringI'mMichaelBush,ManagingDirectorofHoogleEngineering.IampleasedtowelcomeyouheretoourwebsiteandI'dliketotellyoualittleaboutthecompanyanditsorganization.HoogleEngineeringwassetupin1960.Itwasdividedintoseveraldepartmentsatthattime,suchasthesalesdepartment,marketingdepartment,andproductiondepartment.Lotsofmanagerswereemployedtomanageitall.Fortunatelythingsaredifferentnow.SixtypeopleareemployedbyHoogleandcommunicationbetweendepartmentsisconsideredtobeoneofthemostimportantaspectsofthebusiness.Themarketisglobalsoweneedtomakecontactwithcustomersworldwide,notjustlocally.Butintheolddayswewereallindifferentdepartmentsandneverspoketoeachother.Wehadatallstructure.Traditionallywehadpeopleatthefirstlevelontheshopfloor,manufacturingproductsaccordingtotheinstructionswhichtheyweregiven.Thenyouhadasupervisorylevelofpeoplewhosupervisedthemeveryday.Thenyoumoveduptothemiddlemanagement,whoweredoingthetasksofgettingnewbusiness,andthenyouhadtheseniormanagementteam,andthenyouhadtheboard,whodecidedthebusinessstrategy.Sotherewerealotoflevelsinthecompanyintheolddaysactually.Thestructuretodayisthatweformteamswithinteamstoplacepeoplewhocanmanufactureaproduct.Eachteamhasmembersthatcanmanufacturedifferentproducts.Theactualteamsnowareself-managing,sowedon'tevenhaveteamleaders.You'vegottheteams,andthenyou'vegottwopeople,onlytwopeople,whoarewhatyouthinkofasmanagement.Thisisgenerallycalledflatstructure.操作提示：通過(guò)題干后的下拉框選擇題目的正確答案。HoogleEngineeringwassetupin.thenineteenthcenturythetwentiethcenturythetwentyfirstcenturyTherearemanydifferentofmanagementinatallstructure.kindslevelsfunctionsPeopleinaflatstructureusuallyworkin.departmentsfamiliesteamsAllofthefollowingstatementsaretrueaccordingtothepassageEXCEPTmunicationinthecompanyisbecomingmoreandmoreimportanttheauthorthinksthetwostructureshavethesamefunctionstherearemoreindividualresponsibilitiesintheflatstructureThebesttitleforthepassageis.OrganizationStructureinHoogleEngineeringHistoryofHoogleEngineeringSuccessinHoogleengineering二、翻譯為下面的句子選擇正確的翻譯(每題10分)。操作提示：通過(guò)題干后的下拉框選擇題目的正確答案。Ifyouaresmartenough,andhavegotambitionandkeeppushingforward,youcanrisetothetopofyourchosenprofession.()A.如果你足夠聰明，有野心和繼續(xù)推進(jìn)，那么你就可以得到你選擇的職業(yè)。B.如果你既聰明過(guò)人，又有上進(jìn)心，并且勇往直前，那么你就可以升職。C.如果你既聰明過(guò)人，又有上進(jìn)心，并且勇往直前，那么你就可以在自己所選的職業(yè)領(lǐng)域中出類拔萃。It'suptoyoutostriveforyourplace,tokeepyourselfengagedandproductiveduringaworkinglifethatmaylastaround50years.()A.由你決定是否勤奮工作，并在大約50年的職業(yè)生涯中，能否積極上進(jìn)，取得成效。B.在大約50年的職業(yè)生涯中，能否積極上進(jìn)，勤奮工作，取得成效是取決于你自己的。C.由你來(lái)決定在可能持續(xù)的大約50年的職業(yè)生涯中，能否積極上進(jìn)，取得成效。Theyaresounusualbothintheirtalentsandtheiraccomplishmentsastobeconsideredrareexceptions.()A.正因?yàn)樗麄兗炔胖沁^(guò)人，又成就非凡，所以他們這樣的例子少之又少。B.他們的才華和成就都不一般，極少考慮別人。C.他們是如此不同尋常的，被認(rèn)為是罕見(jiàn)的例外。Wewillhavetoplaceourselveswherewecanmakethegreatestcontribution.()A.我們將不得不做出最大的貢獻(xiàn)。B,我們應(yīng)該拿下最大的項(xiàng)目。C.我們應(yīng)該把自己放到能做出最大貢獻(xiàn)的位置。Somearestillnervousaboutlosingtheirjobsdespitethelowwages.()A.盡管工資不高，但還是有很多人擔(dān)心失去這份工作。B.因?yàn)楣べY低，很多人打算去辭職。C.盡管福利不好，但還是有很多人擔(dān)心失去這份工作。形考任務(wù)2一、選擇填空，從每題選項(xiàng)中選出一個(gè)能填入空白處的最佳選項(xiàng)(每題10分)。一fathertookpartinthecharityactivityintheneighbourhoodyesterday?-Peter's.答案:WhoseIheardthatyoureallyhadawonderfultimeatJohn'sbirthdayparty,?答案:didn'tyou3、importantitisforkidstoimaginefreely!答案:How4^—Sorry,Imadeamistakeagain.—Practisemoreandyou'IIsucceed.答案:Nevermind.5、— 一Shegavetwoweeks.答案:Howmuchtimedidshegive?6、一CouldIhelpyouwithyourheavybox?Youaresotired— Icanmanageit.答案:No.thanks.7、——HowdidyoufindyourvisittoQingdao,Joanna?答案:Oh,wonderfulindeed.8、一I'mmorethanhappytogooutthisweekend.—We'vegotsomuchworktodoatthattime.答案:Forgetit.9、Hegaveuphisstudyincollegein.答案:despair10、Itookitforthatyouwouldn'tcomehereagain.答案:granted11、Ifyouneedfurtherinformation,pleaseouroffice.答案:contact12、It'stopointtoortalkaboutstrangersinpublic.答案:notpolite13、Thewasonlysentencedtopayafineof$10,000.答案:criminal14、Thelightistooformetoread.Icannotstandanymore.答案:dim15、Undernocircumstancetotellliestoparents.答案:arechildrenallowed二、翻譯。為下面的句子選擇正確的翻譯（每題10分）。操作提示:通過(guò)題干后的下拉框選擇題目的正確答案。Thoughtheyhavealotofapplicants,theycan'tfindthepeopletheywant.A.雖然有很多應(yīng)用，他們還是找不到他們想要的人。B.雖然有很多應(yīng)聘者，但是他們卻找不到合適的人。C.雖然有很多程序，但是他們卻找不到合適的程序員。

Practisingmoreisthekeytoleaningalanguage.A.學(xué)習(xí)語(yǔ)言的關(guān)鍵是要多練習(xí)。B.勤于練習(xí)就是學(xué)習(xí)英語(yǔ)的鑰匙。C.多做運(yùn)動(dòng)對(duì)于語(yǔ)言學(xué)習(xí)來(lái)說(shuō)有好處。Somearestillnervousaboutlosingtheirjobsdespitethelowwages.A.盡管工資不高，但還是有很多人擔(dān)心失去這份工作。B.因?yàn)楣べY低，很多人打算去辭職。C.盡管福利不好，但還是有很多人擔(dān)心失去這份工作。Theteacherpointedoutthegrammarmistakesinthewriting.A.老師指出了書(shū)法里的語(yǔ)法錯(cuò)誤。B,老師指出了作文里的拼寫(xiě)錯(cuò)誤。C.老師指出了作文里的語(yǔ)法錯(cuò)誤。Howwilltheevaluationoftheseinvestmentsbecarriedout?A.如何進(jìn)行這些項(xiàng)目的投資?B.如何對(duì)這些投資進(jìn)行評(píng)估呢?C.如何對(duì)這些項(xiàng)目進(jìn)行評(píng)價(jià)？10分）。二、聽(tīng)力理解。聽(tīng)對(duì)話錄音，根據(jù)對(duì)話內(nèi)容判斷正誤（每j10分）。Whatisthepossiblerelationshipbetweenthetwospeakers?Acouple.Colleagues.C.Teacherandstudent.Whatistheopinionofthefemalespeakerabouthighsalaries?Shethinkshighsalariescangetalotoftalents.Shethinkshighsalariesarethekeyfactorinmotivatingthestaff.Shethinkshighsalariesstoppeoplefrommovingon.Whocontrolsovertimework?Theemployers.Theworkers.Thecompanies.FAIRinfairwagesmeans.generalcompetitivehighThetopicofthedialogisabout.howtocontrolovertimehowtopaywageshowtomotivatetheemployees二、完型填空（每空10分）。操作提示:通過(guò)題目中的下拉選項(xiàng)框選擇恰當(dāng)?shù)脑~語(yǔ)補(bǔ)全填空。Whenitcomestoselectingcandidatesthroughinterview,moreoftenthannotthedecisionismadewiththefirstfivemunutesofameeting.Yetemployersliketo【convince]themselvesthattheyarebeingexceptionallythoroughintheirselectionprocesses.Intoday'smarketplace,the(quality]ofstaffisfundamentaltothecompany'ssuccessand,asaresult,recruitersuseallmeansattheirdisposaltosecurethebestinthefield.Onemethodinparticularthathasriseninpopularityistesting,eitherpsychometrictesting()心理)則試)，whichattemptstodefinepsychologicalcharacteristics,oraptitudetesting.Theideaisthatthosetestingprovideanorganizationwithanextrawayofestablishingacandidate'ssuitabilityforarole.TheemploymentofpsychometricorabilitytestingasoneLcomponent]oftherecruitmentprocessmayhavesomemerits,butinrealitythereissimplynoreal[measure).Theanswertothisproblemisexperienceininterviewtechniquesandastrongdefinitionoftheelementsofeachpositiontobefilled.Theinstinctivedecisionthatmanyemployersmake,basedonaCVandthefirstfiveminutesofameeting,areperhapsnolessvalidthananyothertoolemployedinthe(business]ofrecruitment.二、閱讀理解閱讀下面的文章，根據(jù)文章內(nèi)容，完成相應(yīng)的選擇題。(每題10分)HUMANRESOURCESMANAGEMENTHumanResourcesManagement(HRM)istheprocessofmanagingpeopleandtheirrelationshipsinanorganization.Thesetwoprocessesareimportantinthesuccessandgrowthofabusiness.Inmanagingpeople,staffingisthemostimportantcomponentofHRM.Itneedstomakeguidelinesandproceduresforhiringandplacement.Staffingalsoinvolvesthemanagementofemployeesonmatterslikemonitoringofholidays,absences,healthandsafety,disciplinaryaction,anddismissal.AnotherimportantelementofHRMinmanagingpeopleiskeepingtheemployeesinthecompany.Thetrainingofemployeestoenablethemtoimprovetheircareerdevelopmentisveryimportant.GoodHRMpoliciesensurethatthereareclearregulationswhichshowthepaylevelsforthedifferentpositionsinanorganization.Itisimportantforthestafftoknowthecareerpath,pay,trainingandotheropportunitiesthatareavailabletothem.PerformancemanagementisanotherimportantcomponentofHRM.Thereasonforthisisthatmanyemployersuseittoevaluatecareerimprovementandtodeterminepayincreases.ThesecondaryroleofHRMisthemanagementoftherelationshipsamongpeopleinanorganization.Thisincludesstaffwithindepartmentsaswellasacrossthewholeorganization.Therelationshipbetweenstaffandmanagementisanimportantfactorinthesuccessofanorganization.Itdecideshowfastanorganizationwillrealizetheirgoals.ThefocusofHRMisthepeoplewithinanorganization.Regularplanning,monitoringandevaluationareimportantforthesuccessofHRM.Successfulmanagementensuresthatallemployeesknowtheirrole,careerdevelopmentandalsofeelpartofanorganization.操作提示:通過(guò)題干后的下拉框選擇題目的正確答案。1.is/areimportantinthesuccessofabusiness.TeamworkspiritandhighsalaryTheprocessofmanagingpeopleandtheirrelationshipsTalentsandtheirgoalsThemostimportantcomponentofHRMis.staffingplanningmonitoringAccordingtothepassage,itisimportantfortheemployeestoknowthecareerpath,pay,trainingandotheropportunitiesthrough.noticespoliciesadvertisementsWecanusetoevaluatecareerimprovementandtodeterminepayincreases.staffingHRMpoliciesperformancemanagementisNOTmentionedinthetextaboutthesuccessofHRM.RegularplanningandmonitoringEvaluationC.Training二、閱讀理解閱讀下面的文章，根據(jù)文章內(nèi)容判斷文章后的句子是正確(T)還是錯(cuò)誤(F)。(每題10分)WARFORTALENTGOESONINJOBMARKETThewarfortalentreadslikeheadlinesfrommanyyearsago,butithasnevergoneaway,says日eanorNickerson,directorofUKoperationsforTopEmployers.Manycompaniestheyhaveresearchedareshortoftalents.Thoughthecompaniesmayreceivemanyapplications,theycannotfindthepeopletheywant.TopEmployers1researchshowsthatofferinggoodcareerchancesisthekeytoattractingandkeepingthetalent.Smartemployeesknowtheirownvalueandwillwanttoknowwhattheiremployerscanofferthemafter5or10years1careerdevelopment.So,keepingstaffisthebiggestchallengeemployersfaceinthelongrun.Yetnoteveryemployeefeelsthattheycanbettertheircareerchances.Somearestillnervousaboutlosingtheirjobs,despitearecentfallinunemployment,saystheTradesUnionCongress(TUC).TUCpointsoutthatsomefour-fifthsofnewjobscreatedhavebeeninpartoftheeconomywhereaveragepayratesarelessthan?8anhoursincetherecessionbegan.Manyofthesejobsareontemporaryorzero-hourscontracts.AreportfromtheOfficeforNationalStatisticspublishedinFebruaryshowedthatrealwageshavebeenfallingconsistentlysince2010.It'sthelongestperiodsinceatleast1964.We'restillinthehardestlivingstandardssqueezeforoveracenturyandthosewhoarealreadyworkinghavehadyearsofreal-termspaycuts,saysTUCspokespersonLizChinchen.Understandingthepressuresthatstafffaceisagoodstartingpointforanyemployer.Ifemployerswanttoshowconcernfortheirstaff,theyshouldbepayingthemwellandunderstandthatzero-hourscontractsbringinsecurityandextrememoneyworries.操作提示:句子正確選擇下拉選項(xiàng)框?yàn)門(mén);句子錯(cuò)誤選擇下拉選項(xiàng)框?yàn)镕oAccordingtoresearchbyTopEmployers,manycorporationshaveenoughtalentsfortheirdevelopment.[F]Thedatashowsthekeytoattractingtalentsistoofferhighsalary.[F]Thebiggestchallengeforemployerstoiskeepingstaffinthelongrun.[T]Notallemployeesbelievethattheycangetabetteroffer.【T】Thewageshavebeenrisingconsistentlysince2010.【F】形考任務(wù)3一、選擇填空，從每題選項(xiàng)中選出一個(gè)能填入空白處的最佳選項(xiàng)（每題10分）。1、一Everythingisgoingsmoothly.答案:Whatdoyouthinkofeverything?2、一Areyougoingonholidayforalongtime?答案:No.Onlyacoupleofdays.3、一IwonderifIcoulduseyourcomputertonight?答案:Sure,goahead.4、一Inwhatformwillyoutaketheinvestment?答案:We'llcontributeasiteandtherequiredpremises.5、——Isitmoreadvisabletoupgradeourpresentfacilitiesthantakingtheriskofopeninganewpark?答案:ldon'tthinkso.6、一Isitpossibleforyoutoexpandbusinessthere?答案:Yes/thinkso7、Abudgetisanestimationoftheandoveraspecifiedfutureperiodoftime.答案:revenue;expenses8>lfthebuildingprojectbytheendofthismonthisdelayed,theconstructioncompanywillbefined.答案:tobecompleted9、JohnaswellasMikejustbeenbackfromanimportantmeeting.答案:has10、Let'sdiscusstheseproblemsatthemeeting,?答案:shallwe11、Purchasingthenewproductionlinewillbeadealforthecompany.答案:profitable12、Rent,electricityandinsuranceareallexamplesofthecompany's■答案:overhead13、Themanagerurgedhisstaffnottothesplendidopportunity.答案:miss14、Theyaretryingtothewastedischargedbythefactoryforprofit.答案:exploit15、Theyrecommendedthattheamusementpark.答案:beextended16、Youcangoout,youpromisetobebackbefore12o'clock.答案:aslongas二、翻譯。為下面的句子選擇正確的翻譯（每題10分）。操作提示:通過(guò)題干后的下拉框選擇題目的正確答案。Thecostofthenewprojectwillgooverbudget.[A]A.新項(xiàng)目的支出將超過(guò)預(yù)算。B.新項(xiàng)目的支出將在預(yù)算以內(nèi)。C.新項(xiàng)目的支出將重新核算。Howwilltheevaluationoftheseinvestmentsbecarriedout?[B]A.如何進(jìn)行這些項(xiàng)目的投資？B.如何對(duì)這些投資進(jìn)行評(píng)估呢？C.如何對(duì)這些項(xiàng)目進(jìn)行評(píng)價(jià)？Acreditcardisaninterestfreeshort-termloan.[A]A?信用卡是短期的無(wú)息貸款。B,信用卡傾向于短期貸款。C.信用卡貸款不用還款。Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.[C]A.數(shù)據(jù)評(píng)估就是要制定有效市場(chǎng)營(yíng)銷策略。B.數(shù)據(jù)評(píng)估和市場(chǎng)策略都非常重要。C.數(shù)據(jù)評(píng)估是制定有效市場(chǎng)營(yíng)銷策略的重要一環(huán)。Weshoulddiscouragepeoplefromusingtheircarsinthecitycenters.rcjA.我們應(yīng)該鼓勵(lì)人們?cè)谑兄行拈_(kāi)車。B.我們應(yīng)該鼓勵(lì)人們不要在市中心開(kāi)車。C.我們應(yīng)該勸阻人們不要在市中心開(kāi)車。二、完型填空（每空10分）。操作提示:通過(guò)題目中的下拉選項(xiàng)框選擇恰當(dāng)?shù)脑~語(yǔ)補(bǔ)全填空。ManypeoplewhoworkinLondonprefertoliveoutsideit,andtogototheiroffices,factoriesorschoolseverydaybytrainorbybus,eventhoughthismeanstheyhavetogetupearlierinthemorningand[arriveJhomelaterintheevening.OnebenefitoflivingoutsideLondonisthathousesarecheaper.EvenasmallflatinLondon[without]agardencostsquitealottorent.Withthesamemoney,onecangetalittlehouseinthe[country）withagardenofhisown.Then,inthecountryonecanbefree【from]thenoiseandhurryofthetown.Althoughonehastogetupearlierandspendmoretimeintrainsorbused,onecansleepbetteratnight,and,duringweekendsandonsummerevenings,onecanenjoythefreshcleanairofthecountry.Ifonelikesgardening,onecanspendone'ssparetimedigging,planting,wateringanddoingalotofotherjobswhichareneededinthegarden.Then,whentheflowersandvegetablescomeup,onehastherewardofapersonwhohassharedthesecretsofLnature].二、閱讀理解。閱讀下面的文章，根據(jù)文章內(nèi)容，完成相應(yīng)的選擇題。（每題10分）THREESTEPSTOAGOODMARKETINGBUDGETWithoutgoodbudgetmanagement,youarelikelytooverspendonmarketingaccidentally.Herearethreestepsthathelptomakeagoodmarketingbudget.STEP1:ORGANIZEFINANCIALINFORMATIONThefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightariseinthefuture.Althoughincomeflowschangethroughouttheyear,youmustorganizetheinformationbasedonreliablerevenue—theminimumamountofmoneyyourcompanymakeseachmonth.Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses,notthetotalrevenuethatcomesin.Whenyouhavedeterminedtheamountofdisposableincomeavailableforthecompany,youshoulddeterminewherethemoneywillgo.STEP2:DETERMINEWHEREYOUWANTTOSPENDMARKETINGFUNDSAfteryouknowthetotalamountavailabletospendonmarketing,thenextstepishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspendmarketingfunds:thebudgetamount,yourpastexperiences,andwhereyoucanreachtherightaudience.Youwillstartorganizinghowtospendthefundsbasedontheamount.Besides,youneedtoconsiderthestrategiesthathaveworkedinthepast.Also,youneedtoconsiderwhichmarketingchannelswillallowyoutoreachtherightaudience.STEP3:ASSESSDATAANDMAKEAPPROPRIATECHANGESThefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately,marketingisdesignedtobringinextrarevenue.Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However,agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.操作提示:通過(guò)題干后的下拉框選擇題目的正確答案。Whatshouldthebudgetplanbebasedon?Lb]Thecompany'sreliableexpense.Thecompany'sreliableincome.Thecompany'sreliablecost.WhatdoesdisposableincomemeaninPassage3?Lc]Totalincome.Previousincome.C.Netincome.

Youhavetobeclearofwhenorganizingfinancialinformation.[A]theincomeandexpensesthemarketingfundthebudgetmanagementThethreemainfactorsthatdecidehowyouspendmarketingfundsare.[Blthemoneyyouhaveearned,theactualexpensesandthemoneyyouwillexpendthebudgetamount,yourpastexperiencesandwhereyoucanreachtherightaudiencetheassetsyouhave,theproductandtheincomeKeepingthebudgetinmindwhenmakingmarketingdecisionswillavoid.[C]usinglessthanyouearnusingmoneyunnecessarilyusingmorethanyouearn二、閱讀理解。閱讀下面的文章，根據(jù)文章內(nèi)容判斷文章后的句子是正確⑴還是錯(cuò)誤(F)。正確⑴還是錯(cuò)誤(F)。(每j10分）SAVEMONEYBYUNDERSTANDINGWHYYOUSPENDITTosavemoney,yousimplyneedtospendlessthanyouearn.Itiseasytosay,butwhyisitsodifficulttodo?Toanswerthisquestion,youneedtostudythefactorsthatkeepyouspendingallthetime.EASYACCESSTOCREDITFormostpeople,thisisthebiggestreasonforoverspending.Peoplecaneasilygetacreditcard,simplybyfillingoutashortforminabankorjumpingontheirwebsite.Theycanborrowmoneyfrombankstogoshopping,evenbuycarsorhouses.Whenyouaren'tphysicallyhandingsomeonemoneyoracheckforapurchase,youwillfeelyouarespendingfreemoneyoryouaren'tspendingmoneyatall.Tryusingcashtogetyourspendingundercontrol.MISUSINGCREDITCARDSAcreditcardisaninterestfreeshort-termloan.Whenusedasplanned,thiscanbeapowerfulfinancialtool.Theproblemiswhenyoubegintoletthebalancecontinuefrommonthtomonth.Ifyoumakea$200purchaseonyourcreditcardandfindoutthatattheendofthemonthyoucan*taffordtorepaythefullamount,thisiswhenthehighinterestratesonthecardsreallybegintohurtyou.Thatisnowayofsavingmoney.GIVINGINTOTEMPTATIONWeallneedtoenjoylife,butdon'twasteyourfinancialfutureforafewguiltypleasurestodayiftheyaren'tinyourbudget.Whenyouknowthatyoucan'taffordanactivity,don'tgivein.Instead,inviteyourfriendsoverforahomedinnerparty,gamenight,orsomeotheractivitieswhereyoucanstillenjoytimetogether,butwithoutbreakingyourbudget.SPENDINGTOFEELGOODEveryoneenjoysgettingsomethingnew——buyingyourselfsomethingfeelsgood.Thereisabsolutelynothingwrongwiththis,aslongasyoudon'tgooverboard.You'llfeelgoodaboutyourpurchasewhetheryoumakeitwithcashorbycreditcard,butyoullfeelevenbetterwhenyoudon'thavetospendthenexttwoyearstryingtopayitoffwith20%interest.操作提示:句子正確選擇下拉選項(xiàng)框?yàn)門(mén);句子錯(cuò)誤選擇下拉選項(xiàng)框?yàn)镕oYouhavetopayforthecreditcardloansbytheendofeachmonth.[T]Usingacreditcardtopayisspendingfreemoney.[F]It'seasytogetacreditcardbuthardtomakeendsmeet.1T1Ifyousufferfromadeficitthismonth,yousimplyhavetopayitoffbytheoriginalamountinthefuture.[F]Spendingtofeelgoodmeanskeepingyourspendingwithinthebudget.LT]形考任務(wù)4一、選擇填空，從每題選項(xiàng)中選出一個(gè)能填入空白處的最佳選項(xiàng)（每題10分）。1、一Howdidyoumissyourtrain?答案:Well,Iwascaughtinthetrafficjam.2、一I'mdogtired.Ican'twalkanyfurther,Tommy.—,Jenny.Youcandoit.答案:Comeon3、一I'vestartedmyownsoftwarecompany.答案:Nokidding!Congratulations!4、一lt"sgettingdark.I'mafraidImustbeoffnow.—OK. 答案:Seeyou.5、一Whendowehavetopaythebill?—December30.答案:By6、一Wouldyoulikesomemorebeer?—,please.答案:Justalittle7、Bringmeaglassofbeer,?答案:willyou8、Canyoutellmehowtotherailwaystation,please?答案:toget9、Itoknowhowoftenthebusrunsduringrushhour.答案:happen10、Iboughtanewcarlastmonth,butImyoldcaryet.答案:havenotsold11>Ididn'tfinishmyhomework.Neither.答案:didhe12、InBeijing,thebestseasoninayearisprobablyautumn.答案date13>Manyfactorsbothathomeandabroadthebankruptcyofthemultinationalcorporation.答案:contributedto14、Raisingpigsmyjobatthattime.答案:was15Wethelastbusanddidn'thaveanymoneyfortaxi,sowehadtowalkhome.答案:missed二、翻譯，為下面的句子選擇正確的翻譯（每題10分）。操作提示:通過(guò)題干后的下拉框選擇題目的正確答案。.Weshoulddiscouragepeoplefromusingtheircarsinthecitycenters.A.我們應(yīng)該鼓勵(lì)人