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這個(gè)題型的區(qū)分度不太理想(錯(cuò)一個(gè)等于錯(cuò)兩個(gè)),因此從改革這四年以來從來沒有被考
過,但考生還是需要認(rèn)真準(zhǔn)備,了解其中的做題技巧。做這個(gè)題型的核心就在“銜接”這兩
個(gè)字。一定要搞清楚段落與段落之間的關(guān)系。因?yàn)槲恼率锥魏湍┒问谴_定的,所以這個(gè)題型
的解題步驟為:
1)瀏覽給出的首末段。得出大意,重點(diǎn)查看兩者間的關(guān)系,預(yù)測(cè)中間可能的邏輯;
2)把五個(gè)備選段落都瀏覽一遍,重點(diǎn)是段落的首末句;
3)根據(jù)首段的末句,查到五個(gè)備選中能夠與之匹配的首句,確定答案;
4)根據(jù)確定的答案,以該段落的末句再確定下段的首句,以此類推,解答所有題目。
這個(gè)題型中特別注意的是在查找段與段之間的銜接時(shí)重點(diǎn)關(guān)注代詞。因?yàn)榇~往往指代
前文出現(xiàn)過的名詞,所以如果備選項(xiàng)的段首出現(xiàn)了代詞,一定要注意在排序銜接時(shí)能否與前
文相匹配。另外,各段之間的關(guān)系可能也會(huì)通過一些表示時(shí)間先后,次序先后或邏輯關(guān)系的
詞匯進(jìn)行排列。
概括標(biāo)題/信息匹配
這兩個(gè)題型在一定意義上是一致的,都要求對(duì)副標(biāo)題和段落例子進(jìn)行匹配。07年考過
-次,依然存在考的可能性,做這個(gè)題時(shí)把握住一個(gè)詞就行了:“主題詞二在標(biāo)題和例子之
間找到兩者相匹配的中心詞是整個(gè)做題過程中最重要的任務(wù)。
1)認(rèn)真研讀文章第一個(gè)副標(biāo)題前的一句話。
因?yàn)槲恼峦荛L(zhǎng),我們沒有辦法通讀,但是不閱讀文章我們就不能知道各個(gè)副標(biāo)題有
何作用。因此不管是選標(biāo)題還是選例子,了解每個(gè)副標(biāo)的分類的依據(jù)很重要。在第一個(gè)副標(biāo)
前往往就會(huì)明確說明各個(gè)副標(biāo)的作用,常會(huì)出現(xiàn)像tips,steps,measures,strategies
等表示步驟,措施意思的詞匯:
2)查看各個(gè)副標(biāo)(不管是作為選項(xiàng)還是文章內(nèi)容),得出其中的核心概念,往往是名詞,
這會(huì)是做題的重要依據(jù);
3)查看各個(gè)例子段落,重點(diǎn)看首末句,如果中間有出現(xiàn)對(duì)比轉(zhuǎn)折等等,那么對(duì)比轉(zhuǎn)折之
后才是重點(diǎn)。從首末句或主題句中體會(huì)出整個(gè)段落的核心意思;
4)確定答案。與第二個(gè)步驟中解析副標(biāo)相對(duì)比,看哪些中心詞是相匹配的,往往就是答
案了,這里面會(huì)發(fā)現(xiàn)有的時(shí)候中心詞在標(biāo)題和例子中會(huì)重現(xiàn),但更多的時(shí)候兩者會(huì)進(jìn)行同義
轉(zhuǎn)化,這也是閱讀題中最常見的考點(diǎn)了,比如dealing變?yōu)閏opingwith,theft變?yōu)閟teal,
只要夠細(xì)心并掌握一定的詞匯發(fā)現(xiàn)它們應(yīng)該是沒有問題的。
7⑹選5
這是新題型中的重點(diǎn),改革以來考了三次,必然是備考中重中之重。它是從文章中空出
五個(gè)片斷或段落,后面為你提供6到7個(gè)選擇段落,要求你填到文中。這個(gè)題型在做法上有
兩個(gè)基本原則:
一、掃讀段首段尾,研讀空前空后。
二、保證前后內(nèi)容意思連貫,邏輯一致。
從這兩個(gè)原則出發(fā),我們可以確定以下的解題步驟:
D掃讀文章的首末(原則上不會(huì)出現(xiàn)考題),然后掃讀6-7個(gè)備選項(xiàng),在這個(gè)過程中要確
定各個(gè)段落的基本大意,至少要找到中心詞,中心詞一般指的是在段落行文中頻繁出現(xiàn)的名
詞或名詞性短語;
2)詞匯角度。因?yàn)槭且钊胛恼碌奈恢?,從詞匯角度來講,如果有一個(gè)核心名詞在空前
沒有出現(xiàn),而在空后出現(xiàn),那么我們可以認(rèn)為這個(gè)詞也必然會(huì)在選項(xiàng)中出現(xiàn),簡(jiǎn)而言之:空
后出現(xiàn)的新名詞答案必然包含;
3)結(jié)構(gòu)角度。因?yàn)樾形氖橇鲿澈瓦B貫的,所以在考查空前空后的內(nèi)容時(shí),如果明顯出現(xiàn)
了不一致甚至是相反或相對(duì)的邏輯,那么我們就可以認(rèn)為這層轉(zhuǎn)折的關(guān)系必然是在答案中體
現(xiàn)的,所以在尋找答案時(shí)就要重點(diǎn)查找是否出現(xiàn)了轉(zhuǎn)折意味的詞匯或結(jié)構(gòu),比如but,yet,
however,nevertheless;同樣,如果空前空后有內(nèi)在的因果,讓步等關(guān)系,這層關(guān)系也必
然會(huì)在答案中得到體現(xiàn):
4)內(nèi)容角度。內(nèi)容是一定要連貫的,因此如果空前和空后的內(nèi)容相一致,我們可以認(rèn)為
答案的內(nèi)容也必然和這兩者相一致,也就是說它也必然包含空前空后中包含的核心中心詞。
以上提到的是做題的基本原則,在這個(gè)過程中需要一個(gè)一個(gè)地進(jìn)行匹配,同時(shí)在原則以
外,文章中的句式特點(diǎn)也有能顯示段落或片斷間相互聯(lián)系的途徑:
1)并列結(jié)構(gòu)。如果原文中的某個(gè)句式結(jié)構(gòu)和選項(xiàng)句式結(jié)構(gòu)如出一轍,形成排比、對(duì)稱等
關(guān)系,則選項(xiàng)很有可能就是答案。這一原則也可幫助定位選項(xiàng),再進(jìn)行排除;
2)特殊符號(hào)。如果文章中和選項(xiàng)中都出現(xiàn)了一些特殊符號(hào),比如說數(shù)字,貨幣,文中非
主要信息的人名,地名,品牌名等,可以認(rèn)為這兩者之間的關(guān)系肯定較為緊密,該選項(xiàng)往往
會(huì)是文中該部分的重點(diǎn)考查對(duì)象;
3)指代詞匯。如前面提到的排序題一樣,如果內(nèi)容之間想要銜接到位的話,指代詞匯是
一定相通的,因此,如果在選項(xiàng)中,特別是在一開頭的部分出現(xiàn)了代詞,那么考查代詞有可
能的指代對(duì)象也會(huì)是我們做題的重要依據(jù),這其中,指代詞的單復(fù)形式也要重點(diǎn)關(guān)注。
總之,7(6)選5的題型最為關(guān)鍵的就是找到原文空前空后與選項(xiàng)銜接的地方,可以從詞
匯,結(jié)構(gòu),邏輯等角度入手,找到前后之間的關(guān)系。
做新題型的時(shí)候一定要細(xì)心加耐心,最常犯的錯(cuò)誤就是全文到處寫答案,文章和選項(xiàng)看
了一遍又一遍,還是毫無頭緒,一定要在一開始的時(shí)候就有一個(gè)明確的做題步驟,這樣才能
在保證準(zhǔn)確率的同時(shí)節(jié)省時(shí)間。
考研英語閱讀新題型搞定這11篇模擬題就行了
Directions:
Youaregoingtoreadalistofheadingsandatextaboutpreparingintheacademiccommunity.Choosethe
mostsuitableheadingfromthelistA-Fforeachnumberedparagraph(41-45).Thefirstandlastparagraphsofthe
textarenotnumbered.Tliereisoneextraheadingwhichyoudonotneedtouse.MarkyouranswersonANSWER
SHEET1.(10points)
[A]PhysicalChanges
[B]LowSeIf-Esteem
[C]EmergingIndependenceandSearchforIdentity
[D]EmotionalTurbulence
[E]InterestintheOppositeSex
[F]PeerPressureandConformity
Tlietransitiontoadulthoodisdifficult.Rapidphysicalgrowthbeginsinearlyadolescence—typically
betweentheagesof9and13——andthoughtprocessesstarttotakeonadultcharacteristics.Manyyoungstersfind
thesechangesdistressingbecausetheydonotfullyunderstandwhatishappeningtothem.Fearsandanxietiescan
beputtorestbysimplykeepinganopenlineofcommunicationandpreparingforchangebeforeitoccurs.The
mainissuesthatariseduringadolescenceare:
(41)__________
Achild'sselfworthisparticularlyfragileduringadolescence.Teenagersoftenstrugglewithan
overwhelmingsensethatnobodylikesthem,thatthey'renotasgoodasotherpeople,thattheyarefailures,losers,
uglyorunintelligent.
(42)_________
Someformofbodilydissatisfactioniscommonamongpre-teens.Ifdissatisfactionisgreat,itmaycause
themtobecomeshyorveryeasilyembarrassed.Inothercases,teensmayacttheopposite一loudandangry一
inanefforttocompensateforfeelingsofself-consciousnessandinferiority.Asalarmingasthesebodilychanges
canbe,adolescentsmayfinditequallydistressingtonotexperiencethechangesatthesametimeastheirpeers.
Latematurationcancausefeelingsofinferiorityandawkwardness.
(43)__________
Youngpeoplefeelmorestronglyabouteverythingduringadolescence.Fearsbecomemorefrightening,
pleasuresbecomemoreexciting,irritationsbecomemoredistressingandfrustrationsbecomemoreintolerable.
Everyexperienceappearsking-sizedduringadolescence.Youngstershavingadifficultadolescencemaybecome
seriouslydepressedand/orengageinself-destructivebehavior.Often,thefirstcluethatateenagerneeds
professionalhelpisadeep-rootedshiftinattitudeandbehavior.Parentsshouldbealerttothewarningsignsof
personalitychangeindicatingthatateenagerneedshelp.Theyincluderepeatedschoolabsences,slumpinggrades,
useofalcoholorillegalsubstances,hostileordangerousbehaviorandextremewithdrawalandreclusiveness.
(44)__________
Tliereistremendouspressureonadolescentstoconformtothestandardsoftheirpeers.Thispressuretoward
conformitycanbedangerousinthatitappliesnotonlytoclothingandhairstyles;itmayleadthemtodothingsthat
theyknowarewrong.
(45)________
Adolescencemarksaperiodofincreasingindependencethatoftenleadstoconflictbetweenteenagersand
parents.Thistensionisanormalpartofgrowingup一andforparents,anormalpartoftheletting-goprocess.
Anothernoiinalpartofadolescenceisconfusionovervaluesandbeliefs.Thistimeofquestioningisimportantas
youngpeopleexaminethevaluestheyhavebeentaughtandbegintoembracetheirownbeliefs.Thoughtheymay
adoptthesamebeliefsastheirparents,discoveringthemontheirownenablestheyoungpersontodevelopasense
ofintegrity.
Althoughadolescencewillpresentchallengesforyoungpeopleandtheirparents,awarenessand
communicationcanhelppavethewayforasmoothtransitionintothisexcitingphaseoflife.
Haveyoueverconsideredwhatmakesagoodbossgood?Theanswertothatquestionisadmittedly
mercurial,asoneperson'sviewofatop-notchemployerwilldifferfromsomebodyelse's.However,therearea
numberoftraits,attitudesandabilitiesthatarecommontoallgoodbosses.Moreover,theneedforsolidleadership
skillsisespeciallytellingwithsmallerbusinesses.
uBeingagoodbossisimportantinanyorganization,butit'sparticularlyimportantforsmallbusiness,w
saysRobSheehan,directorofexecutiveeducationattheJamesMacGregorBurnsAcademyofLeadershipatthe
UniversityofMaryland."Withsmallerbusinesses,youreallyhavetheopportunitytosetthetonefortheentire
company.,,
Bearinginmindtheimportanceofgoodleadershiptobusiness,considerthefollowinglineupofskills,
strategiesandattributes:
41.Beinclusive.
Withasmalleroperation,it'sessentialthateveryonefeelslikeanequalandinvolvedpartoftheteam.A
goodemployeriscertaintotreateachemployeefairly,notonlyintennsofsalaryandotherformsofcompensation,
butalsoinhowthatemployeeisinvolvedinthedailyfunctionofthebusiness.Encouragefeedback,innovation
andcreativitysoemployeesfeelgenuinelyengaged.
42.Mission,notjustmoney.
Veryfewbusinessesoperateoutofsheeraltruism,butthafsnottosaythatturningaprofitistheprimary
philosophicalandpracticalfocus.Rather,aneffectivebossestablishesagenuinebusinessmission.Howthattakes
shapedependsbothonthebusinessandontheoverridingfbcusthebosswantstoset.
43.Nothingtofearbutfearitself.
Manyofushavehadbosseswhowouldberightathomewithaknifenexttotheirdeskcalendars.Makeone
mistakeonthejobandfeelfreetoslipyourheadrightinbeneaththeblade.Conversely,aneffectiveboss
encourageshisorheremployeesnottobegunshyaboutoccasionalchaosalongtheroadtowardbetterjob
performance.
44.It'stheii,careers,too.
Don'tforgetthatthepeoplewhoworkforyouarelookingtoyoutohelpthemnavigateandadvancetheir
careers.AsIsaid,it'snotallaboutmoney.Butitisallaboutmakingyouremployeesseehowtoimproveand
createmeaningfulcareersforthemselves.
45.Made,notnecessarilybom.
Onefinalaspectofbeingagoodbossisrecognizingthatmuchofwhatgoesintobeinganeffectiveleaderis,
infact,learnedbehavior.Ofcourse,therealwayshavebeenandwillbebosseswhoseemtohaveaflawlesstouch
inleadingandmotivating.Butforeverynatural,therearejustasmanytop-flightbosseswhogotthatwayby
attendingmanagementclassesandseminars,readingbooksoneffectiveleadershipand.justasimportant,
understandingthatagoodemployernaturallyattractsfirst-rateemployees.
[A]"It'simportanttousethatdifferentperspectivetoeducateandencourage.Butit'salsoimportant,like
agoodcoach,toleadyourteambyexample.Forinstance,whileyoushouldpointoutmistakesbyyouremployees,
besuretoadmitwhenyouyourselfmakeamistake,saysSheehan.
[B]"Youneedtocreateanenvironmentofintegrity,trustandrespecttomakeabsolutelycertainthat
everyoneistreatedfairly,regardlessofthedifferencestheymayhave,wsaysSheehan.
[C]uPeoplecandefinitelydevelopgoodleadershipcapabilities,MsaysSheehan."Toacertaindegree,
weallhaveinnatetraitsthatmakeusgoodbosses.Allyoureallyhavetodoisworktodevelopthosetraitstotheir
utmost.M
[D]Ifanemployeehasagoalofbecomingamanagerorrunninghisorherownbusinesssomeday,
nurturethatgoal.Tellthemthetraitstheyneedtoworkontoachievetheirultimateplans.
[E]Forinstance,arestaurantownermaypushspeedylunchtimeserviceasawayofservingthe
time-strappedbusinesscommunity.Bycontrast,amedicalsupplyoutfitmayemphasizehowitsproductsimprove
customers'health.Notonlycanaclearmission(responsibility)servetomotivateemployees,itcanalsoinfusea
senseofimportanceintheirjobs.
[F]"Thisrequiresamentalitythatencourageslearningratherthanbeingafraidofmakingamistake.Try
somethingnewanddifferent,butknowwe'renotgoingtokilleachotherifthingsdon'tworkout,“saysSheehan.
“IwasaswimmerincollegeandIswamfastwhenIimaginedasharkwasafterme.IswamjustasfastwhenI
imagined1wasintheOlympics.Ifsaquestionofwhatyouwanttofbcuson.”
三、
Asmoreandmorematerialfromotherculturesbecameavailable,Europeanscholarscametorecognizeeven
greatercomplexityinmythologicaltraditions.EspeciallyvaluablewastheevidenceprovidedbyancientIndian
andIraniantextssuchastheBhagavad-GitaandtheZend-Avesta.Fromthesesourcesitbecameapparentthatthe
characterofmythsvariedwidely,notonlybygeographicalregionbutalsobyhistoricalperiod.
(41)
HearguedthattherelativelysimpleGreekmythofPersephonereflectstheconcernsofabasicagricultural
community,whereasthemoreinvolvedandcomplexmythsfoundlaterinHomeraretheproductofamore
developedsociety.
Scholarsalsoattemptedtotievariousmythsoftheworldtogetherinsomeway.Fromthelate18thcentury
throughtheearly19thcentury,thecomparativestudyoflanguageshadledtothereconstnactionofahypothetical
parentlanguagetoaccountforstrikingsimilaritiesamongthevariouslanguagesofEuropeandtheNearEast.
Theselanguages,scholarsconcluded,belongedtoanIndo-Europeanlanguagefamily.Expertsonmythology
likewisesearchedforaparentmythologythatpresumablysto(xibehindthemythologiesofalltheEuropean
peoples.
(42)
Forexample,anexpressionlike“maidendawn"fbr"sunrise“resultedfirstinpersonificationofthedawn,
andtheninmythsabouther.
Laterinthe19thcenturythetheoryofevolutionputforwardbyEnglishnaturalistCharlesDarwinheavily
influencedthestudyofmythology.Scholarsresearchedonthehistoryofmythology,muchastheywoulddig
fossil-bearinggeologicalformations,forremainsfromthedistantpast.
(43)
Similarly,BritishanthropologistSirJamesGeorgeFrazerproposedathree-stageevolutionaryschemein
TheGoldenBough.AccordingtoFrazer*sscheme,humanbeingsfirstattributednaturalphenomenatoarbitrary
supernaturalforces(magic),laterexplainingthemasthewillofthegods(religion),andfinallysubjectingthemto
rationalinvestigation(science).
TlieresearchofBritishscholarWilliamRobertsonSmith,publishedinLecturesontheReligionofthe
Semites(1889),alsoinfluencedFrazer.ThroughSmith'swork,Frazercametobelievethatmanymythshadtheir
originintheritualpracticesofancientagriculturalpeoples,forwhomtheannualcyclesofvegetationwereof
centralimportance.
(44)
Thisapproachreacheditsmostextremeformintheso-calledfunctionalismofBritishanthropologistA.R.
Radcliffe-Brown,whoheldthateverymythimpliesaritual,andeveiyritualimpliesamyth.
Mostanalysesofmythsinthe18thand19thcenturiesshowedatendencytoreducemythstosomeessential
core-whethertheseasonalcyclesofnature,historicalcircumstances,orritual.Thatcoresupposedlyremained
oncethefancifulelementsofthenarrativeshadbeenstrippedaway.Inthe20thcentury,investigatorsbegantopay
closerattentiontothecontentofthenarrativesthemselves.
(45)
[A]German-bornBritishscholarMaxMullerconcludedthattheRig-VedaofancientIndia-theoldest
preservedbodyofliteraturewritteninanIndo-Europeanlanguage-reflectedtheearlieststagesofan
Indo-Europeanmythology.MIlerattributedalllatermythstomisunderstandingsthatarosefromthepicturesque
termsinwhichearlypeoplesdescribednaturalphenomena.
[B]Themythandritualtheory,asthisapproachcametobecalled,wasdevelopedmostfullybyBritish
scholarJaneEllenHarrison.UsinginsightgainedfromtheworkofFrenchsociologistEmileDurkheim,Harrison
arguedihatallmythshavetheiroriginincollectiveritualsofasociety.
[C]AustrianpsychoanalystSigmundFreudheldthatmyths-likedreams-condensethematerialof
experienceandrepresentitinsymbols.
[D]ThisapproachcanbeseenintheworkofBritishanthropologistEdwardBurnettTylor.InPrimitive
Culture(1871),Tylororganizedthereligiousandphilosophicaldevelopmentofhumanityintoseparateanddistinct
evolutionarystages.
|E|ThestudiesmadeinthisperiodwereconsolidatedintheworkofGermanscholarChristianGottolob
Heyne,whowasthefirstscholartousetheLatintermmyths(insteadoffibula,meaning“fable")torefertothe
talesofheroesandgods.
[F]GermanscholarKarlOtfriedMIlerfollowedthislineofinquiryinhisProlegomenatoaScientific
Mythology,1825).
四
[A]Manystudiesconcludethatchildrenwithhighlyinvolvedfathers,inrelationtochildrenwithless
involvedfathers,tendtobemorecognitivelyandsociallycompetent,lessinclinedtowardgenderstereotyping,
moreempathic,andpsychologicallybetteradjusted.Commonly,thesestudiesinvestigatebothpaternalwarmth
andpaternalinvolvementandfind-usingsimplecorrelations-thatthetwovariablesarerelatedloeachotherandto
youthoutcomes.
[B]Boysseemedtoconfonntothesex-rolestandardsoftheirculturewhentheirrelationshipswiththeir
fatherswerewarm,regardlessofhow“masculinenthefatherswere,eventhoughwarmthandintimacyhave
traditionallybeenseenasfemininecharacteristics.Asimilarconclusionwassuggestedbyresearchonother
aspectsofpsychosocialadjustmentandonachievement:Paternalwarmthorclosenessappearedbeneficial,
whereaspaternalmasculinityappearedirrelevant.
[C]Thecriticalquestionis:Howgoodistheevidencethatfathers*amountofinvolvement,without
takingintoaccountitscontentandquality,isconsequentialforchildren,mothers,orfathersthemselves?The
associationswithdesirableoutcomesfoundinmuchresearchareactuallywithpositiveformsofpaternal
involvement,notinvolvementperse.Involvementneedstobecombinedwithqualitativedimensionsofpaternal
behaviorthroughtheconceptof"positivepaternalinvolvement“developedhere.
[D]Commonly,researchersassessedthemasculinityoffathersandofsonsandthencorrelatedthetwo
setsofscores.Manybehavioralscientistsweresurprisedtodiscoverthatnoconsistentresultsemergedfromthis
researchuntiltheyexaminedthequalityofthefather-sonrelationship.Thentheyfoundthatwhentherelationship
betweenmasculinefathersandtheirsonswaswarmandloving,theboyswereindeedmoremasculine.Later,
however,researchersfoundthatthemasculinityoffatherspersedidnotseemtomakemuchdifferenceafterall.
Assummarizedby:
[E]Theseconddomaininwhichasubstantialamountofresearchhasbeendoneontheintluenceof
variationsinfatherlovedealswithfatherinvolvement,thatis,withtheamountoftimethatfathersspendwiththeir
children(engagement),theextenttowhichfathersmakethemselvesavailabletotheirchildren(accessibility),and
theextenttowhichtheytakeresponsibilityfortheirchildren'scareandwelfare(responsibility).
[F]Itisunclearfromthesestudieswhetherinvolvementandwannthmakeindependentorjoint
contributionstoyouthoutcomes.Moreover,“caringfor”childrenisnotnecessarilythesamethingasucaring
aboul”them.Indeed,Lambconcludedfromhisreviewofstudiesofpaternalinvolvementthatitwasnotthe
simplefactofpaternalengagement(i.e.,directinteractionwiththechild),availability,orresponsibilityforchiId
carethatwasassociatedwiththeseoutcomes.Rather,itappearsthatthequalityofthefather-childrelationship
madethegreatestdifference.J.H.Pieckreiteratedthisconclusionwhenhewrote:
EG]ResearchbyVenezianoandRohnersupportstheseconclusions.Inabiracialsampleof63African
AmericanandEuropeanAmericanchildren,theauthorsfoundfrommultipleregressionanalysesthatfather
involvementbyitselfwasassociatedwithchildren'spsychologicaladjustmentprimarilyinsofarasitwas
perceivedbyyouthstobeanexpressionofpaternalwarmth(acceptance).
[H]Manystudieslookingexclusivelyattheinfluenceofvariationsinfatherlovedealwithtwotopics:(a)
genderroledevelopmentand(b)fatherinvolvement.Studiesofgenderroledevelopmentemergedprominentlyin
the1940sandcontinuedthroughthe1970s.Thiswasatimewhenfatherswereconsideredtobeespecially
importantasgenderrolemodelsforsons.
Order:
H-41.()-42.()-43.()fAf44.()-45.()fG
五
Archaeologicalstudycoversanextremelylongspanoftimeandagreatvarietyofsubjects.Theearliest
subjectsofarchaeologicalstudydatefromtheoriginsofhumanity.Theseincludefossilremainsbelievedtobeof
humanancestorswholived3.5millionto4.5millionyearsago.Theearliestarchaeologicalsitesincludethoseat
Hadar,Ethiopia;Laetoli,Tanzania;EastTurkana,Kenya;andelsewhereinEastAfrica.Thesesitescontain
evidenceofthefirstappearanceofbipedal(upright-walking,apelikeearlyhumans).41.
Tliefirstphysicallymodemhumans,Homosapiens,appearedintropicalAfricabetween200,00()and
150,000yearsago-datesdeterminedbymolecularbiologistsandarchaeologistsworkingtogether.Dozensof
archaeologicalsitesthroughoutAsiaandEuropeshowhowpeoplemigratedfromAfricaandsettledinthesetwo
continentsduringthelastIceAge(100,000to15.000yearsago).42.
Archaeologistshavedocumentedthatthedevelopmentofagriculturetookplaceabout10,000yearsago.
Earlydomestication—theplantingandharvestingofplantsandthebreedingandherdingofanimals—isevidentin
suchplacesastheancientsettlementofJerichoinJordanandinTehuacdnValleyinMexico.Archaeologyplaysa
majorroleinthestudyofearlycivilizations,suchasthoseoftheSumeriansofMesopotamia,whobuiltthecityof
Ur,andtheancientEgyptians,whoarefamousforthepyramidsnearthecityofGizaandtheroyalsepulchres
(tombs)oftheValleyoftheKingsatThebes.43.
Archaeologicalresearchspanstheentiredevelopmentofphenomenathatareuniquetohumans.Forinstance,
archaeologytellsthestoryofwhenpeoplelearnedtoburytheirdeadanddevelopedbeliefsinanafterlife.Sites
containingsignsofthefirstsimplebutpurposefulburialsingravesdatetoasearlyas40,000yearsagoinEurope
andSouthwestAsia.Bythetimepeoplelivedincivilizations,burialsandfuneralceremonieshadbecome
extremelyimportantandelaboraterituals.44.
Archaeologyalsoexaminesmorerecenthistoricalperiods.Somearchaeologistsworkwithhistoriansto
studyAmericancoloniallife,fbrexample.Theyhavelearnedsuchdiverseinformationashowtheearliestcolonial
settlersinJamestown,Virginia,tradedglassbeadsforfoodwithnativeAlgonquianpeoples;howtlielivesof
slavesonplantationsreflectedtheirrootsinAfrica;andhowthefirstmajorcitiesintheUnitedStatesdeveloped.
45.___________
[A]Forexample,theMochelordsofSipdnincoastalPeruwereburiedinaboutAD400infinecotton
dressandwithexquisiteornamentsofbead,gold,andsilver.Fewburialsrivaltheirlavishsepulchres.Beingable
totracethedevelopmentofsuchritualsoverthousandsofyearshasaddedtoourunderstandingofthe
developmentofhumanintellectandspirit.
[B]By4().()00yearsagopeoplecouldbefoundhuntingandgatheringfoodacrossmostoftheregionsof
Africa.Populationsindifferentregionsemployedvarioustechnologicaldevelopmentsinadaptingtotheirdifferent
environmentsandclimates.
[C]Archaeologicalstudieshavealsoprovidedmuchinformationaboutthepeoplewhofirstarrivedinthe
Americasover12,000yearsago.
[D]Thefirstfossilrecordsofvascularplants-thatis,landplantswithtissuethatcaniesfood—appeared
intheSilurianperiod.Theyweresimpleplantsthathadnotdevelopedseparatestemsandleaves.
[E]Laetolievenrevealsfootprintsofhumansfrom3.6millionyearsago.Somesitesalsocontain
evidenceoftheearliestuseofsimpletools.Archaeologistshavealsorecordedhowprimitiveformsofhumans
spreadoutofAfricaintoAsiaabout1.8millionyearsago,thenintoEuropeabout900,000yearsago.
[F]Onereseaichprojectinvolvesthestudyofgarbageinpresent-daycitiesacrosstheUnitedStates.This
garbageisthemodernequivalentoftheremainsfoundinthearchaeologicalrecord.Inthefuture,archaeologists
willcontinuetomoveintonewrealmsofstudy.
[G]Othersitesthatrepresentgreathumanachievementareasvariedasthecliffdwellingsoftheancient
Anasazi(agroupofearlyNativeAmericansofNorthAmerica)atMesaVerde,Colorado;theIncacityofMachu
PicchuhighintheAndesMountainsofPeru;andthemysterious,massivestoneportraitheadsofremoteEaster
IslandinthePacific.
六
Today,some30%ofsmallbusinessownersdon'IhaveaWebpresenceatall,whilethevastmajoritywho
doarewatchingtheirsitessitstale,waitingandwantingforbusiness.Wheredidthingsgowrong?Therearc
commonprinciplesfollowedbythosewhosedrcamsofonlinesuccesshavebecomereality.
41.Buildyoursitearoundyourcustomer:
Thinkingofyoursiteasyouronlinestorefront,builtarounddeliveringthehighest-qualitycustomer
experiencefromthemomentyourcustomerstepsthroughthe“door”.
42.Justbecauseyoubuiltitdoesn'lmeanthey'llcome:
Ifyouaren'tseeingalargevolumeoftargetedtraffictoyoursite,it'stimetouptheante.
43.Integratecustomerloyaltyprogramsandpromotions:
containingdiscounts,news,orfriendlyservicereminders.Usediscountpromotionalofferstostayintouch
withpastvisitorstoyoursite.
44.Justifyyourmonthlyspendingthroughproductbundling:
Whilepay-per-clickInternetadvertisingismuchmorecost-effectivethantraditionalmediachannels,
bundlingproductstogetherwillnotonlyincreaseyoursalesrevenue,butalsoenableyoutogetmoreoutofyour
pcr-clickadrates.
45.Measureyourprogress:
Yoursitemaybelive,buthowisitperforming?
Armedwiththesesimplelessons,vowtomakeyourbusinessrealizethetruepromiseoftheInternet.
[A]Amanufacturingcompanyselling$50itemswashavingtroublejustifyingthecostofonlinekeyword
ads.Bybundlingproductstocreatepackagesof$100ormoreandadvertisingtowholesalecustomerslookingto
buyinbulk,themanufacturerdroppeditssalesrepresentativeagenciesandfocusedonlarge-volumebuyers,such
asWal-MartandTarget.Needlesstosay,thecompanyhadnotroubleexceedingitsyearlysalesquota.
[B]Oneofmypastclientshadawell-designedphysicalstorefront,solidprices,andqualityofferings.
However,hewasn'tabletodriveenoughstoretrafficdespitetargetedadvertisingeffortsinprintpublicationsand
otherofflinevenues.Wedecidedtoshiftthoseaddollarstoanonlinepay-per-clickcampaign一inwhichthe
advertiserpayswheneversomeoneclicksonitsentrypostedduringthecourseofasitesearchbasedonkeywords
relevanttohisbusiness.Theimmediateimpactwasstaggering.Onlinerevenuesoaredtenfoldto$1millionfrom
$100,000withinonlyafewmonths.
[C]Withtoday'stechnology,yourreturncanbeeasilymeasured.IfyourelyonyourWebsiteasasales
tool,youcan'taffordnottoinvestinsiteanalytics.MakesureyourWebsolutionincludesaneasy-to-usereporting
toolthatpresentsthisinformationinacleai;conciseformat.Afterall,whilemetricsareacriticalpartoftheWeb
equation,youdon'thavethetimetospendhoursdiggingthroughreamsofdata.
ED]Yearsago,Iworkedwithawomanwhosoldpursesonlinethroughahome-builtsitethatlacked
criticale-commercecomponents.Afterasimpleredesignincludingproductdescriptions,comprehensive
navigation,andas
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