【結(jié)案報(bào)告】TCL+譚維維娛樂項(xiàng)目傳播

譚維維×TCL超級(jí)品牌日娛樂項(xiàng)目傳播報(bào)告Contents目錄01020304新媒體預(yù)熱傳播娛樂PR媒體傳播京東&TCL譚維維送驚喜蘇寧×譚維維粉絲網(wǎng)絡(luò)見面會(huì)05維所欲為演唱會(huì)品牌露出—項(xiàng)目附贈(zèng)權(quán)益01新媒體預(yù)熱傳播項(xiàng)目從6月4日?qǐng)?zhí)行開始-6月9日?qǐng)?zhí)行傳播總體效果如下：1、3條微博KOL，閱讀量超841萬；TCL品牌總曝光超1900萬；2、#娛十迷#微博話題總閱讀量216萬；3、粉絲陣地活動(dòng)信息露出置頂，總曝光量超過100萬；4、維維去哪兒H5完成10個(gè)微信大號(hào)傳播量，完成近10萬閱讀量及10萬+H5點(diǎn)擊量傳播概述新媒體傳播數(shù)據(jù)總覽6月4日—TCL超級(jí)品牌日倒計(jì)時(shí)海報(bào)發(fā)布KOLID：一起神回復(fù)

曝光量：460萬發(fā)布信息獲得評(píng)論：3002轉(zhuǎn)發(fā)：99086月4日—#娛樂圈十大未解之謎#KOL發(fā)布6月4日—#娛樂圈十大未解之謎#KOL發(fā)布實(shí)際閱讀量357.8萬6月8日—解密#娛樂圈十大未解之謎#KOL發(fā)布KOLID：一起神回復(fù)曝光量：472萬新浪內(nèi)容標(biāo)記—精選轉(zhuǎn)發(fā)：11601評(píng)論：30246月8日—解密#娛樂圈十大未解之謎#KOL發(fā)布實(shí)際閱讀量356.4萬6月4日—#娛樂圈十大未解之謎#傳播詳情話題閱讀量：216萬人氣組合、譚維維等話題引起網(wǎng)友熱議/p/1008088c2f84ce7cda04d45866f1a0dcbdffca6月5日—#維維的魔盒#官博配合#娛十迷#話題熱度發(fā)布維維的魔盒海報(bào)6月5日—TCL會(huì)員官博促銷信息發(fā)布官博發(fā)布促銷信息6月5日—官博促銷信息KOL轉(zhuǎn)發(fā)擴(kuò)散KOLID：當(dāng)時(shí)我就震驚了

曝光量：957萬轉(zhuǎn)發(fā)：8805評(píng)論：3424實(shí)際閱讀量129.5萬6月5日—官博促銷信息KOL轉(zhuǎn)發(fā)擴(kuò)散效果6月5日—促銷信息及活動(dòng)在粉絲陣地露出消息置頂京東TCL鏈接插入產(chǎn)品文字信息露出帖子地址：/p/3807853726?pn=16

6月8日微信大號(hào)H5傳播數(shù)據(jù)匯總

閱讀量：9376閱讀量：9267閱讀量：9948閱讀量：8118閱讀量：8176閱讀量：10219閱讀量：11351閱讀量：4968

6月8日微信大號(hào)H5傳播數(shù)據(jù)匯總

閱讀量：10882閱讀量：1125010個(gè)微信公眾大號(hào)，發(fā)布當(dāng)天傳播覆蓋曝光92955588人次累計(jì)閱讀量93915累計(jì)點(diǎn)贊830次

6月8日維維去哪兒H5傳播數(shù)據(jù)匯總

后臺(tái)用戶瀏覽量地址：/deg/tcl/4/getpv.php促銷信息趣味露出6月9日—微微去哪兒H5百度貼吧傳播維維去哪兒H5二維碼品牌LOGO露出消息置頂帖子地址：/p/381643029502傳統(tǒng)PR傳播項(xiàng)目從6月5日?qǐng)?zhí)行開始-6月11日?qǐng)?zhí)行傳播總體效果如下：1、總計(jì)實(shí)現(xiàn)519+條媒體報(bào)道鏈接，約95%以上的報(bào)道都有TCL品牌植入；2、共計(jì)7個(gè)/焦點(diǎn)圖推薦，41個(gè)圖文/首頁推薦；3、總計(jì)7家APP進(jìn)行了新聞推薦，如：ZAKER新聞APP、土豆視頻APP等；4、總計(jì)7家平臺(tái)參與了線上活動(dòng)傳播，且對(duì)活動(dòng)都有重點(diǎn)推薦，共獲13個(gè)/焦點(diǎn)圖推薦；25個(gè)圖文/首頁推薦；5、媒體新聞曝光量（不包含媒體活動(dòng)，電視節(jié)目，及手機(jī)APP推送曝光量）達(dá)：319188600NO.16月10日落地活動(dòng)傳播報(bào)告落地活動(dòng)-娛樂媒體發(fā)布概述主題：譚維維攜TCL落地活動(dòng)執(zhí)行內(nèi)容：娛樂媒體邀請(qǐng)、通稿策劃撰寫、訪談提綱制定及娛樂媒體公關(guān)報(bào)道

傳播效果：(截止當(dāng)前)1、共計(jì)183條新聞總轉(zhuǎn)載量；約95%以上的報(bào)道都有TCL品牌植入；2、門戶+二類網(wǎng)站娛樂/音樂推薦：共計(jì)7個(gè)/焦點(diǎn)圖，41個(gè)娛樂/音樂首頁顯要文字鏈推薦；3、7大APP娛樂首頁進(jìn)行了新聞推薦，如：ZAKER新聞APP、土豆視頻APP等；傳播發(fā)布列表編號(hào)媒體類型媒體屬性覆蓋城市媒體名稱發(fā)布頻道優(yōu)勢(shì)位置推薦發(fā)布日期發(fā)布鏈接1網(wǎng)站-門戶娛樂頻道全國(guó)搜狐網(wǎng)音樂焦點(diǎn)圖6月12日/0611/n414819382.shtml2網(wǎng)站-門戶娛樂頻道全國(guó)鳳凰音樂焦點(diǎn)圖6月12日/a/0611/39746353_0.shtml3網(wǎng)站-門戶娛樂頻道全國(guó)網(wǎng)易娛樂頻道首頁文字鏈入口6月12日/15/0611/08/ARQL7DJV00031H0O.html4網(wǎng)站-門戶娛樂頻道全國(guó)中國(guó)新聞網(wǎng)娛樂焦點(diǎn)圖6月12日/yl//06-10/7335646.shtml5網(wǎng)站-門戶娛樂頻道全國(guó)環(huán)球娛樂頻道首頁文字鏈入口6月12日/yuleyaowen/-06/6656691.html?qq-pf-to=pcqq.c2c一、落地活動(dòng)-門戶媒體報(bào)道新聞轉(zhuǎn)載概覽新聞轉(zhuǎn)載概覽新聞轉(zhuǎn)載概覽1、發(fā)稿媒體：搜狐——音樂頻道首頁焦點(diǎn)圖發(fā)布截圖搜狐娛樂品牌信息植入搜狐——品牌植入方式發(fā)布截圖2、發(fā)稿媒體：網(wǎng)易-音樂焦點(diǎn)圖發(fā)布截圖網(wǎng)易-其他入口網(wǎng)易娛樂圖片首頁網(wǎng)易娛樂首頁要聞網(wǎng)易悅圖娛樂首頁發(fā)布截圖網(wǎng)易-品牌植入方式網(wǎng)易娛樂品牌信息植入發(fā)布截圖3、發(fā)稿媒體：中國(guó)新聞網(wǎng)—娛樂頻道首頁焦點(diǎn)圖發(fā)布截圖中國(guó)新聞網(wǎng)-其他圖位入口中國(guó)新聞網(wǎng)首頁獨(dú)家報(bào)道中國(guó)新聞網(wǎng)大首頁中國(guó)新聞網(wǎng)娛樂首頁發(fā)布截圖中國(guó)新聞網(wǎng)-其他圖位入口中國(guó)新聞網(wǎng)娛樂首頁中國(guó)新聞網(wǎng)娛樂首頁要聞發(fā)布截圖中國(guó)新聞網(wǎng)-品牌植入方式中國(guó)新聞網(wǎng)娛樂品牌信息植入發(fā)布截圖4、發(fā)稿媒體：鳳凰網(wǎng)—音樂頻道首頁焦點(diǎn)圖發(fā)布截圖鳳凰網(wǎng)—品牌植入方式中國(guó)新聞網(wǎng)娛樂品牌信息植入發(fā)布截圖5、發(fā)稿媒體：環(huán)球網(wǎng)-娛樂頻道首頁音樂焦點(diǎn)圖發(fā)布截圖環(huán)球網(wǎng)-品牌植入方式環(huán)球娛樂品牌信息植入發(fā)布截圖其他網(wǎng)絡(luò)推廣截圖Msn娛樂首頁人民網(wǎng)娛樂首頁推薦人民網(wǎng)娛樂首頁要聞央視網(wǎng)音樂首頁臺(tái)灣網(wǎng)娛樂首頁發(fā)布截圖中國(guó)網(wǎng)娛樂首頁中華網(wǎng)娛樂首頁娛樂網(wǎng)首頁新疆網(wǎng)娛樂首頁華東在線娛樂首頁其他網(wǎng)絡(luò)推廣截圖發(fā)布截圖桐梓在線娛樂首頁中國(guó)演出網(wǎng)熱視網(wǎng)msn文娛濱州新聞網(wǎng)其他網(wǎng)絡(luò)推廣截圖發(fā)布截圖其他網(wǎng)絡(luò)（部分）品牌植入中國(guó)日?qǐng)?bào)網(wǎng)大眾網(wǎng)中國(guó)臺(tái)灣網(wǎng)發(fā)布截圖其他網(wǎng)絡(luò)（部分）品牌植入中國(guó)臺(tái)灣網(wǎng)中國(guó)網(wǎng)東北網(wǎng)發(fā)布截圖編號(hào)媒體類型媒體屬性覆蓋城市媒體名稱發(fā)布頻道優(yōu)勢(shì)位置推薦發(fā)布日期點(diǎn)擊量發(fā)布鏈接1視頻網(wǎng)娛樂頻道全國(guó)PPTV娛樂首頁推薦6月12日1043/show/XRjiaYckvn91AviaY.html2視頻網(wǎng)娛樂頻道全國(guó)風(fēng)行娛樂首頁推薦6月12日1003/v_show/id_XMTI1OTc3ODEzMg==.html?from=s1.8-1-1.233視頻網(wǎng)娛樂頻道全國(guó)樂視娛樂首頁推薦6月12日20000+/ptv/vplay/22932122.html4視頻網(wǎng)娛樂頻道全國(guó)土豆音樂首頁推薦6月12日30000+/programs/view/ntbKri47EYg/5視頻網(wǎng)娛樂頻道全國(guó)優(yōu)酷娛樂首頁推薦6月12日100，000+/v_show/id_XMTI1OTc3ODEzMg==.html?from=s1.8-1-1.26視頻網(wǎng)娛樂頻道全國(guó)搜狐娛樂-6月17日100，000+/us/260267439/80495667.shtml7視頻網(wǎng)娛樂頻道全國(guó)騰訊娛樂-6月17日101,000+/page/u/v/c/u01570bmcvc.html8視頻網(wǎng)娛樂頻道全國(guó)優(yōu)酷娛樂-6月17日3874/v_show/id_XMTI2NDQyNTEwNA==.html%EF%BC%9F累計(jì)點(diǎn)擊量約：35，000+傳播發(fā)布列表二、落地活動(dòng)-網(wǎng)絡(luò)視頻媒體發(fā)布截圖1、發(fā)布媒體：PPTVPPTV娛樂頻道首頁推薦PPTV品牌植入畫面：發(fā)布截圖2、發(fā)布媒體：風(fēng)行風(fēng)行網(wǎng)娛樂頻道首頁推薦風(fēng)行網(wǎng)大首頁推薦發(fā)布截圖風(fēng)行品牌植入畫面：發(fā)布截圖3、發(fā)布媒體：樂視樂視焦點(diǎn)圖推薦發(fā)布截圖樂視品牌植入畫面：發(fā)布截圖4、發(fā)布媒體：土豆土豆音樂頻道首頁推薦土豆音樂首頁焦點(diǎn)圖發(fā)布截圖土豆品牌植入畫面：發(fā)布截圖5、發(fā)布媒體：優(yōu)酷視頻優(yōu)酷娛樂頻道首頁推薦發(fā)布截圖優(yōu)酷網(wǎng)品牌植入畫面：發(fā)布截圖搜狐視頻品牌植入畫面：視頻播放量：100，000+發(fā)布截圖騰訊視頻品牌植入畫面：視頻播放量：101，000+發(fā)布截圖騰訊視頻品牌植入畫面：視頻播放量：3874發(fā)布截圖手機(jī)移動(dòng)APP媒體共計(jì)7家進(jìn)行了娛樂首頁推薦：網(wǎng)易新聞APP、今日頭條新聞APP、ZAKER新聞APP優(yōu)酷視頻APP、土豆視頻APP、風(fēng)行視頻APP、樂視視頻APP;綜述：三、手機(jī)移動(dòng)APP發(fā)布截圖1、ZAKER新聞APP娛樂首頁推薦2、網(wǎng)易新聞APP音樂首頁推薦發(fā)布截圖3、今日頭條APP娛樂首頁推薦發(fā)布截圖4、風(fēng)行視頻APP娛樂首頁推薦發(fā)布截圖5、土豆視頻APP娛樂首頁推薦發(fā)布截圖6、樂視視頻APP娛樂首頁推薦發(fā)布截圖7、優(yōu)酷視頻APP娛樂首頁推薦發(fā)布截圖本次活動(dòng)共邀請(qǐng)北京電視臺(tái)《每日文娛播報(bào)》及光線傳媒《音樂風(fēng)云榜》兩檔國(guó)內(nèi)電視娛樂資訊收視率最高的參與了報(bào)道。傳播效果：《每日文娛播報(bào)》簡(jiǎn)訊報(bào)道，播出時(shí)間5月25日18:00，品牌有植入；《音樂風(fēng)云榜》150余家地方電視臺(tái)相繼播出。綜述：四、電視媒體編號(hào)媒體類型媒體屬性覆蓋城市媒體名稱發(fā)布頻道發(fā)布日期發(fā)布時(shí)長(zhǎng)網(wǎng)絡(luò)鏈接1電視娛樂資訊全國(guó)北京衛(wèi)視每日文娛播報(bào)6月13日約2分鐘/show/8akxrhZ87CqNC3M.html2電視娛樂資訊全國(guó)100家電視臺(tái)光線傳媒音樂風(fēng)云榜6月18日約1分鐘/v2426002.shtml?from=groupmessage&isappinstalled=0傳播發(fā)布列表TCL-LOGO植入發(fā)稿媒體：BTV-每日文娛播報(bào)發(fā)布截圖送貨視覺TCL-品牌植入發(fā)布截圖發(fā)布媒體：光線傳媒-音樂風(fēng)云榜

TCL-LOGO植入發(fā)布截圖NO.26月5日-9日傳統(tǒng)新聞傳播報(bào)告主題：新聞執(zhí)行內(nèi)容：媒體平臺(tái)合作

傳播效果：(截止當(dāng)前)1、新聞：/6/8共計(jì)獲得172家新聞網(wǎng)站都已植入TCL品牌.2、新聞：/6/9共計(jì)獲得164家新聞網(wǎng)站都已植入TCL品牌.新聞-媒體發(fā)布概述1、新聞：/6/8共計(jì)獲得172家新聞網(wǎng)站都已植入TCL品牌.1.濟(jì)南網(wǎng)/article-71172-1.html2.搜狐網(wǎng)/0605/n414489074.shtml3.未來網(wǎng)/ttxw/06/t0605_6005421.html4.新民網(wǎng)//06/05/27797799.html5.中國(guó)青年網(wǎng)//0605/1270153.shtml6.大眾網(wǎng)/yy/06/t0605_12506759.htm7.中國(guó)臺(tái)灣網(wǎng)/list/06/t0605_9966212.htm8.中國(guó)日?qǐng)?bào)/hqcj/xfly/-06-05/content_13803162.html9.中國(guó)新聞網(wǎng)/news/zxzl//0608/11973.html10.中國(guó)網(wǎng)/system//06/08/011475278.shtml11.華龍網(wǎng)/system//06/08/011475575.shtml12.北方網(wǎng)/system//06/08/011475276.shtml13.龍虎網(wǎng)/system//06/08/011476216.shtml14.沈陽網(wǎng)/system//06/08/011475462.shtml15.水母網(wǎng)/system//06/08/011475667.shtml16.中國(guó)吉林網(wǎng)/system//06/08/011475907.shtml17.中山網(wǎng)/system//06/08/011475417.shtml18.亞心網(wǎng)/system//06/08/011476707.shtml19.杭州網(wǎng)/system//06/08/011475294.shtml20.中國(guó)寧波網(wǎng)/system//06/08/011475345.shtml21.中安在線/system//06/08/011476128.shtml22.青海新聞網(wǎng)/system//06/08/011475568.shtml新聞轉(zhuǎn)載概覽23.中國(guó)西藏新聞網(wǎng)/system//06/08/011476737.shtml24.云南信息港/system//06/08/011476658.shtml25.每日甘肅網(wǎng)/system//06/08/011475856.shtml26.寧夏新聞網(wǎng)/system//06/08/011476198.shtml27.呼和浩特新聞網(wǎng)/system//06/08/011475790.shtml28.大連新聞網(wǎng)/system//06/08/011475473.shtml29.中國(guó)蘭州網(wǎng)/system//06/08/011475865.shtml30.長(zhǎng)江網(wǎng)/system//06/08/011476301.shtml31.哈爾濱新聞網(wǎng)/system//06/08/011476411.shtml32.西安新聞網(wǎng)/system//06/08/011476547.shtml33.東莞陽光網(wǎng)/system//06/08/011475408.shtml34.攀枝花新聞網(wǎng)/system//06/08/011476081.shtml35.蘇州新聞網(wǎng)/system//06/08/011476883.shtml36.安徽網(wǎng)/system//06/08/011476132.shtml37.廣西新聞網(wǎng)/system//06/08/011475513.shtml38.廣西新聞網(wǎng)/system//06/08/011475513.shtml39.中國(guó)網(wǎng)聯(lián)網(wǎng)/system//06/08/011474374.shtml40.大同新聞網(wǎng)/system//06/08/011476462.shtml41.安慶新聞網(wǎng)/system//06/08/011476865.shtml42.錦州新聞網(wǎng)/system//06/08/011476754.shtml43.大華網(wǎng)/system//06/08/011475400.shtml44.湛江新聞網(wǎng)/system//06/08/011475429.shtml45.葫蘆島新聞網(wǎng)/system//06/08/011475505.shtml46.盤錦新聞網(wǎng)/system//06/08/011475480.shtml47.資陽網(wǎng)/system//06/08/011476856.shtml48.玉林新聞網(wǎng)/system//06/08/011475526.shtml49.今日惠州網(wǎng)/system//06/08/011475391.shtml50.中國(guó)鐵嶺/system//06/08/011475491.shtml51.桂林生活網(wǎng)/system//06/08/011475547.shtml52.紹興網(wǎng)/system//06/08/011475328.shtml53.清遠(yuǎn)新聞網(wǎng)/system//06/08/011475436.shtml54.賀州新聞網(wǎng)/system//06/08/011475555.shtml55.中國(guó)臺(tái)州網(wǎng)/system//06/08/011475337.shtml56.玉溪網(wǎng)/system//06/08/011477003.shtml57.舟山網(wǎng)/system//06/08/011475300.shtml58.綿陽新聞網(wǎng)/system//06/08/011476073.shtml59.漳州新聞網(wǎng)/system//06/08/011475951.shtml60.吳忠網(wǎng)/system//06/08/011476210.shtml61.閩西新聞網(wǎng)/system//06/08/011475940.shtml62.宣城新聞網(wǎng)/system//06/08/011476154.shtml63.濟(jì)源網(wǎng)/system//06/08/011475992.shtml64.安陽新聞網(wǎng)/system//06/08/011476010.shtml65.漯河網(wǎng)/system//06/08/011475995.shtml66.南充新聞網(wǎng)/system//06/08/011476106.shtml67.黃山新聞網(wǎng)/system//06/08/011476159.shtml68.蕪湖新聞網(wǎng)/system//06/08/011476139.shtml69.鶴壁網(wǎng)/system//06/08/011476832.shtml70.周口新網(wǎng)/system//06/08/011475986.shtml71.宜賓新聞網(wǎng)/system//06/08/011476091.shtml72.廣元新聞網(wǎng)/system//06/08/011476086.shtml73.商丘網(wǎng)/system//06/08/011476034.shtml74.松花江網(wǎng)/system//06/08/011475928.shtml75.陽江新聞網(wǎng)/system//06/08/011476743.shtml76.無錫新傳媒網(wǎng)/system//06/08/011476881.shtml77.駐馬店網(wǎng)/system//06/08/011476044.shtml78.遂寧新聞網(wǎng)/system//06/08/011476107.shtml79.張家界新聞網(wǎng)/system//06/08/011476607.shtml80.湘西網(wǎng)/system//06/08/011476623.shtml81.曲靖新聞網(wǎng)/system//06/08/011476705.shtml82.孔雀之鄉(xiāng)網(wǎng)/system//06/08/011476659.shtml83.岳陽網(wǎng)/system//06/08/011476634.shtml84.文山新聞網(wǎng)/system//06/08/011476688.shtml85.株洲網(wǎng)/system//06/08/011476600.shtml86.吐魯番網(wǎng)/system//06/08/011476728.shtml87.西部之聲/system//06/08/011476571.shtml88.忻州在線/system//06/08/011476490.shtml89.襄陽漢江網(wǎng)/system//06/08/011476337.shtml90.恩施新聞網(wǎng)/system//06/08/011476353.shtml91.銅仁網(wǎng)/system//06/08/011476530.shtml92.三峽宜昌網(wǎng)/system//06/08/011476362.shtml新聞轉(zhuǎn)載概覽93.崇左新聞網(wǎng)/system//06/08/011476768.shtml94.晉中新聞網(wǎng)/system//06/08/011476956.shtml95.中國(guó)南通網(wǎng)/system//06/08/011476271.shtml96西楚網(wǎng)/system//06/08/011476279.shtml97.中國(guó)常州網(wǎng)/system//06/08/011476291.shtml98.潛江網(wǎng)/system//06/08/011476323.shtml99.黃岡新聞網(wǎng)/system//06/08/011476312.shtml100.金山網(wǎng)/system//06/08/011476237.shtml101.荊門新聞網(wǎng)/system//06/08/011476317.shtml102.鹽城新聞網(wǎng)/system//06/08/011476245.shtml103.中國(guó)淮海網(wǎng)http://mlzg.huaihai.tv/system//06/08/011476222.shtml104.大鵬新聞網(wǎng)/system//06/08/011476409.shtml105.泰州新聞網(wǎng)/system//06/08/011476257.shtml106.臨汾新聞網(wǎng)/system//06/08/011476456.shtml107.長(zhǎng)治新聞網(wǎng)/system//06/08/011476493.shtml108.聊城新聞網(wǎng)/system//06/08/011475729.shtml109.秦皇島新聞網(wǎng)/system//06/08/011475648.shtml110.中國(guó)萍鄉(xiāng)網(wǎng)/system//06/08/011475596.shtml111.淄博新聞網(wǎng)/system//06/08/011475686.shtml112.濰坊新聞網(wǎng)/system//06/08/011476948.shtml113.濱州傳媒網(wǎng)/system//06/08/011475709.shtml114.白銀新聞網(wǎng)/system//06/08/011475906.shtml115.呼倫貝爾日?qǐng)?bào)網(wǎng)/system//06/08/011475824.shtml116.環(huán)京津新聞網(wǎng)/system//06/08/011475637.shtml117.烏蘭察布新聞網(wǎng)/system//06/08/011475828.shtml118.平?jīng)鲂侣劸W(wǎng)/system//06/08/011475893.shtml119.新余新聞網(wǎng)/system//06/08/011475607.shtml120.德州新聞網(wǎng)/system//06/08/011475703.shtml121.衡水新聞網(wǎng)/system//06/08/011475628.shtml122.棗莊新聞網(wǎng)/system//06/08/011475761.shtml123.日照新聞網(wǎng)/system//06/08/011477024.shtml124.巴彥淖爾新聞網(wǎng)/system//06/08/011475817.shtml125.張家口新聞網(wǎng)/system//06/08/011475619.shtml126.泰山網(wǎng)/system//06/08/011475745.shtml127.宜春新聞網(wǎng)/system//06/08/011475615.shtml128.威海新聞網(wǎng)/system//06/08/011475773.shtml129.全保定網(wǎng)/system//06/08/011475653.shtml130.東方圣城網(wǎng)/system//06/08/011475696.shtml131.中國(guó)通遼網(wǎng)/system//06/08/011475799.shtml132.阿拉善日?qǐng)?bào)網(wǎng)http://mlzg.alsrb.me/system//06/08/011475803.shtml133.萊蕪新聞網(wǎng)/system//06/08/011475737.shtml134.中國(guó)酒泉網(wǎng)/system//06/08/011475877.shtml135.瑯邪網(wǎng)/system//06/08/011475784.shtml136.咸寧新聞網(wǎng)/system//06/08/011476368.shtml137.中國(guó)亳州網(wǎng)/system//06/08/011476163.shtml138.畢節(jié)實(shí)驗(yàn)區(qū)網(wǎng)/system//06/08/011476514.shtml139.千華網(wǎng)/system//06/08/011475500.shtml140.荊州新聞網(wǎng)/system//06/08/011476391.shtml141.金華新聞網(wǎng)/system//06/08/011475365.shtml142.四平新聞網(wǎng)/system//06/08/011475933.shtml143.東楚網(wǎng)/system//06/08/011476383.shtml144.廣安新聞網(wǎng)/system//06/08/011476119.shtml145.遵義在線網(wǎng)/system//06/08/011476517.shtml146.連網(wǎng)/system//06/08/011476228.shtml147.鄂爾多斯新聞網(wǎng)/system//06/08/011475846.shtml148.開封網(wǎng)/system//06/08/011476057.shtml149.衢州新聞網(wǎng)/system//06/08/011475373.shtml150.中國(guó)菏澤網(wǎng)/system//06/08/011476811.shtml151.廣佛都市網(wǎng)/system//06/08/011475457.shtml152.嘉興在線/system//06/08/011475309.shtml153.楚北網(wǎng)/system//06/08/011476400.shtml154.中國(guó)衡陽新聞網(wǎng)/system//06/08/011476587.shtml155.安康新網(wǎng)/system//06/08/011476581.shtml156.邵陽新聞網(wǎng)/system//06/08/011476643.shtml157.達(dá)州日?qǐng)?bào)網(wǎng)/system//06/08/011476843.shtml158.淮安視聽網(wǎng)/system//06/08/011476283.shtml159.麗水網(wǎng)/system//06/08/011475317.shtml160.百色新聞網(wǎng)/system//06/08/011475541.shtml161.北緯網(wǎng)/system//06/08/011476940.shtml162.益陽電視新聞網(wǎng)/system//06/08/011476639.shtml163.金州廣播網(wǎng)/system//06/08/011476537.shtml164..柳州新聞網(wǎng)/system//06/08/011475534.shtml165.柳州新聞網(wǎng)/system//06/08/011475534.shtml166.中國(guó)吉安網(wǎng)/system//06/08/011476790.shtml167.鷹潭在線/system//06/08/011476801.shtml168.中國(guó)仙桃網(wǎng)/system//06/08/011476934.shtml169.香格里拉網(wǎng)/system//06/08/011476679.shtml170.山南網(wǎng)/system//06/08/011476975.shtml171.樂山新聞網(wǎng)/system//06/08/011476969.shtml172.孝感網(wǎng)/system//06/08/011476986.shtml新聞轉(zhuǎn)載概覽/6/8新聞-相關(guān)示意圖例1：華龍網(wǎng)發(fā)布截圖/6/8新聞-相關(guān)示意圖例2：搜狐網(wǎng)發(fā)布截圖1.搜狐網(wǎng)/0609/n414707908.shtml2.中國(guó)臺(tái)灣網(wǎng)/list/06/t0609_9995985.htm3.中國(guó)網(wǎng)/system//06/10/011487003.shtml4.華龍網(wǎng)/system//06/10/011487172.shtml5.龍虎網(wǎng)/system//06/10/011487572.shtml6.沈陽網(wǎng)/system//06/10/011487110.shtml7.亞心網(wǎng)/system//06/10/011487884.shtml8.中國(guó)吉林網(wǎng)/system//06/10/011487384.shtml9.水母網(wǎng)/system//06/10/011487231.shtml10.北方網(wǎng)/system//06/10/011486998.shtml11.中國(guó)西藏新聞網(wǎng)/system//06/10/011487900.shtml12.長(zhǎng)江網(wǎng)/system//06/10/011487627.shtml13.每日甘肅網(wǎng)/system//06/10/011487346.shtml14.哈爾濱新聞網(wǎng)/system//06/10/011487697.shtml1、新聞：/6/9共計(jì)獲得164家新聞網(wǎng)站都已植入TCL品牌.新聞轉(zhuǎn)載概覽15.益陽電視新聞網(wǎng)/system//06/10/011487838.shtml16.柳州新聞網(wǎng)/system//06/10/011487150.shtml17.柳州新聞網(wǎng)/system//06/10/011487150.shtml18.鷹潭在線/system//06/10/011487940.shtml19.中國(guó)仙桃網(wǎng)/system//06/10/011488023.shtml20.楚北網(wǎng)/system//06/10/011487688.shtml21.北緯網(wǎng)/system//06/10/011488026.shtml22.邵陽新聞網(wǎng)/system//06/10/011487842.shtml23.山南網(wǎng)/system//06/10/011488050.shtml24.樂山新聞網(wǎng)/system//06/10/011488044.shtml25.孝感網(wǎng)/system//06/10/011488054.shtml26.中國(guó)吉安網(wǎng)/system//06/10/011487934.shtml27.香格里拉網(wǎng)/system//06/10/011487862.shtml28.金州廣播網(wǎng)/system//06/10/011487773.shtml29.中國(guó)蘭州網(wǎng)/system//06/10/011487355.shtml30.杭州網(wǎng)/system//06/10/011487019.shtml31.東莞陽光網(wǎng)/system//06/10/011487077.shtml32.云南信息港/system//06/10/011487848.shtml33.呼和浩特新聞網(wǎng)/system//06/10/011487307.shtml34.中國(guó)寧波網(wǎng)/system//06/10/011487045.shtml35.中安在線/system//06/10/011487517.shtml36.青海新聞網(wǎng)/system//06/10/011487167.shtml37.西安新聞網(wǎng)/system//06/10/011487785.shtml38.寧夏新聞網(wǎng)/system//06/10/011487563.shtml39.安慶新聞網(wǎng)/system//06/10/011487976.shtml40.廣西新聞網(wǎng)/system//06/10/011487138.shtml41.中國(guó)網(wǎng)聯(lián)網(wǎng)/system//06/09/011486985.shtml42.湛江新聞網(wǎng)/system//06/10/011487086.shtml43.攀枝花新聞網(wǎng)/system//06/10/011487488.shtml44.玉林新聞網(wǎng)/system//06/10/011487142.shtml46.安徽網(wǎng)/system//06/10/011487525.shtml47.今日惠州網(wǎng)/system//06/10/011487068.shtml48.中國(guó)鐵嶺/system//06/10/011487121.shtml49.大華網(wǎng)/system//06/10/011487073.shtml50.盤錦新聞網(wǎng)/system//06/10/011487120.shtml51.紹興網(wǎng)/system//06/10/011487035.shtml52.資陽網(wǎng)/system//06/10/011487971.shtml53.廣西新聞網(wǎng)/system//06/10/011487138.shtml54.葫蘆島新聞網(wǎng)/system//06/10/011487134.shtml55.大同新聞網(wǎng)/system//06/10/011487728.shtml56.玉溪網(wǎng)/system//06/10/011488061.shtml57.舟山網(wǎng)/system//06/10/011487024.shtml58.賀州新聞網(wǎng)/system//06/10/011487163.shtml59.中山網(wǎng)/system//06/10/011487083.shtml60.吳忠網(wǎng)/system//06/10/011487568.shtml61.中國(guó)臺(tái)州網(wǎng)/system//06/10/011487040.shtml62.閩西新聞網(wǎng)/system//06/10/011487405.shtml63.宣城新聞網(wǎng)/system//06/10/011487534.shtml64.綿陽新聞網(wǎng)/system//06/10/011487482.shtml65.漯河網(wǎng)/system//06/10/011487440.shtml66.南充新聞網(wǎng)/system//06/10/011487503.shtml67.漳州新聞網(wǎng)/system//06/10/011487406.shtml68.安陽新聞網(wǎng)/system//06/10/011487445.shtml69.蕪湖新聞網(wǎng)/system//06/10/011487529.shtml70.錦州新聞網(wǎng)/system//06/10/011487906.shtml71.桂林生活網(wǎng)/system//06/10/011487160.shtml72.清遠(yuǎn)新聞網(wǎng)/system//06/10/011487094.shtml73.商丘網(wǎng)/system//06/10/011487460.shtml74.蘇州新聞網(wǎng)/system//06/10/011487992.shtml75.宜賓新聞網(wǎng)/system//06/10/011487496.shtml76.大連新聞網(wǎng)/system//06/10/011487111.shtml77.松花江網(wǎng)/system//06/10/011487395.shtml78.陽江新聞網(wǎng)/system//06/10/011487901.shtml79.駐馬店網(wǎng)/system//06/10/011487466.shtml80.無錫新傳媒網(wǎng)/system//06/10/011487988.shtml81.鶴壁網(wǎng)/system//06/10/011487958.shtml82.廣元新聞網(wǎng)/system//06/10/011487493.shtml83.湘西網(wǎng)/system//06/10/011487827.shtml84.曲靖新聞網(wǎng)/system//06/10/011487877.shtml85.遂寧新聞網(wǎng)/system//06/10/011487509.shtml新聞轉(zhuǎn)載概覽85.濟(jì)源網(wǎng)/system//06/10/011487434.shtml86.吐魯番網(wǎng)/system//06/10/011487895.shtml87.株洲網(wǎng)/system//06/10/011487811.shtml88.西部之聲/system//06/10/011487798.shtml89.孔雀之鄉(xiāng)網(wǎng)/system//06/10/011487852.shtml90.黃山新聞網(wǎng)/system//06/10/011487536.shtml91.襄陽漢江網(wǎng)/system//06/10/011487650.shtml92.張家界新聞網(wǎng)/system//06/10/011487817.shtml93.忻州在線/system//06/10/011487742.shtml94.三峽宜昌網(wǎng)/system//06/10/011487663.shtml95.晉中新聞網(wǎng)/system//06/10/011488036.shtml96崇左新聞網(wǎng)/system//06/10/011487916.shtml97.銅仁網(wǎng)/system//06/10/011487769.shtml98.西楚網(wǎng)/system//06/10/011487611.shtml99.岳陽網(wǎng)/system//06/10/011487833.shtml100.中國(guó)常州網(wǎng)/system//06/10/011487625.shtml101.恩施新聞網(wǎng)/system//06/10/011487657.shtml102.黃岡新聞網(wǎng)/system//06/10/011487635.shtml103.文山新聞網(wǎng)/system//06/10/011487867.shtml104.中國(guó)淮海網(wǎng)http://mlzg.huaihai.tv/system//06/10/011487578.shtml105.泰州新聞網(wǎng)/system//06/10/011487600.shtml106.金山網(wǎng)/system//06/10/011487589.shtml107.秦皇島新聞網(wǎng)/system//06/10/011487216.shtml108.長(zhǎng)治新聞網(wǎng)/system//06/10/011487746.shtml109.鹽城新聞網(wǎng)/system//06/10/011487591.shtml110.中國(guó)南通網(wǎng)/system//06/10/011487606.shtml111.淄博新聞網(wǎng)/system//06/10/011487243.shtml112.臨汾新聞網(wǎng)/system//06/10/011487721.shtml113.中國(guó)萍鄉(xiāng)網(wǎng)/system//06/10/011487190.shtml114.潛江網(wǎng)/system//06/10/011487645.shtml115.環(huán)京津新聞網(wǎng)/system//06/10/011487212.shtml116.烏蘭察布新聞網(wǎng)/system//06/10/011487333.shtml117.荊門新聞網(wǎng)/system//06/10/011487640.shtml118.白銀新聞網(wǎng)/system//06/10/011487376.shtml119.大鵬新聞網(wǎng)/system//06/10/011487694.shtml120.新余新聞網(wǎng)/system//06/10/011487191.shtml121.濱州傳媒網(wǎng)/system//06/10/011487257.shtml122.聊城新聞網(wǎng)/system//06/10/011487266.shtml123.衡水新聞網(wǎng)/system//06/10/011487210.shtml124.平?jīng)鲂侣劸W(wǎng)/system//06/10/011487375.shtml125.棗莊新聞網(wǎng)/system//06/10/011487286.shtml126.日照新聞網(wǎng)/system//06/10/011488077.shtml127.呼倫貝爾日?qǐng)?bào)網(wǎng)/system//06/10/011487329.shtml128.德州新聞網(wǎng)/system//06/10/011487253.shtml129.巴彥淖爾新聞網(wǎng)/system//06/10/011487323.shtml130.張家口新聞網(wǎng)/system//06/10/011487205.shtml131.濰坊新聞網(wǎng)/system//06/10/011488033.shtml132.宜春新聞網(wǎng)/system//06/10/011487200.shtml133.威海新聞網(wǎng)/system//06/10/011487299.shtml134.全保定網(wǎng)/system//06/10/011487225.shtml135.東方圣城網(wǎng)/system//06/10/011487250.shtml136.泰山網(wǎng)/system//06/10/011487277.shtml137.中國(guó)通遼網(wǎng)/system//06/10/011487313.shtml138.萊蕪新聞網(wǎng)/system//06/10/011487274.shtml139.中國(guó)酒泉網(wǎng)/system//06/10/011487362.shtml140.咸寧新聞網(wǎng)/system//06/10/011487669.shtml141.畢節(jié)實(shí)驗(yàn)區(qū)網(wǎng)/system//06/10/011487759.shtml142.千華網(wǎng)/system//06/10/011487126.shtml143.荊州新聞網(wǎng)/system//06/10/011487683.shtml144.瑯邪網(wǎng)/system//06/10/011487304.shtml145.四平新聞網(wǎng)/system//06/10/011487400.shtml146.東楚網(wǎng)/system//06/10/011487677.shtml147.遵義在線網(wǎng)/system//06/10/011487761.shtml148.連網(wǎng)/system//06/10/011487585.shtml149.開封網(wǎng)/system//06/10/011487474.shtml150廣安新聞網(wǎng)/system//06/10/011487513.shtml151.鄂爾多斯新聞網(wǎng)/system//06/10/011487345.shtml152.衢州新聞網(wǎng)/system//06/10/011487059.shtml153.阿拉善日?qǐng)?bào)網(wǎng)http://mlzg.alsrb.me/system//06/10/011487318.shtml154.中國(guó)菏澤網(wǎng)/system//06/10/011487948.shtml155.金華新聞網(wǎng)/system//06/10/011487053.shtml156.中國(guó)亳州網(wǎng)/system//06/10/011487545.shtml157.中國(guó)衡陽新聞網(wǎng)/system//06/10/011487806.shtml158.廣佛都市網(wǎng)/system//06/10/011487102.shtml159.安康新網(wǎng)/system//06/10/011487802.shtml160.嘉興在線/system//06/10/011487029.shtml161.達(dá)州日?qǐng)?bào)網(wǎng)/system//06/10/011487966.shtml162.淮安視聽網(wǎng)/system//06/10/011487620.shtml163.麗水網(wǎng)/system//06/10/011487034.shtml164..百色新聞網(wǎng)/system//06/10/011487152.shtml新聞轉(zhuǎn)載概覽/6/9新聞-相關(guān)示意圖例1：搜狐網(wǎng)發(fā)布截圖/6/9新聞-相關(guān)示意圖例2：中國(guó)網(wǎng)發(fā)布截圖NO.3線上專題活動(dòng)傳播報(bào)告主題：這個(gè)約會(huì)太(T)潮(C)了(L)執(zhí)行內(nèi)容：媒體平臺(tái)合作

傳播效果：(截止當(dāng)前)1、合作3家音樂平臺(tái)，2家視頻網(wǎng)站，2家新媒體App；2、共計(jì)獲得13個(gè)焦點(diǎn)圖位推薦；21個(gè)圖文/首頁推薦；3、專題活動(dòng)-所有推薦位點(diǎn)擊進(jìn)入頁面品牌植入；4、活動(dòng)總計(jì)9038人參與互動(dòng)線上活動(dòng)-媒體發(fā)布概述專題頁面|品牌植入/tww/1、酷狗音樂專題活動(dòng)-所有推薦位點(diǎn)擊進(jìn)入頁面品牌植入發(fā)布截圖

資訊首頁焦點(diǎn)圖、資訊首頁今日頭條酷狗-推薦圖位入口發(fā)布截圖

mini彈窗活動(dòng)頁面大焦點(diǎn)圖、mini彈窗活動(dòng)頁面文字鏈酷狗-推薦圖位入口發(fā)布截圖微博/1830142687/Cl9eEgrrw酷狗-專題活動(dòng)品牌信息露出發(fā)布截圖資訊頻道首頁演出資訊焦點(diǎn)圖酷狗-推薦圖位入口發(fā)布截圖酷狗-用戶參與互動(dòng)部分截圖發(fā)布截圖網(wǎng)站活動(dòng)頁大焦點(diǎn)2、酷我音樂專題活動(dòng)-所有推薦位點(diǎn)擊進(jìn)入頁面品牌植入發(fā)布截圖微博|品牌植入/1738434147/CkOFUvwpq酷我-專題活動(dòng)品牌信息露出發(fā)布截圖首頁明星活動(dòng)圖文發(fā)布截圖發(fā)布截圖網(wǎng)站活動(dòng)頁小焦點(diǎn)酷我-推薦圖位入口發(fā)布截圖PC端彈窗輪顯圖、PC端首頁明星活動(dòng)圖文焦點(diǎn)酷我-推薦圖位入口發(fā)布截圖酷我-用戶參與互動(dòng)部分截圖發(fā)布截圖web端歌單推薦|品牌植入/main.html#a=details&id=3000064273、天天動(dòng)聽音樂專題活動(dòng)-所有推薦位點(diǎn)擊進(jìn)入頁面品牌植入發(fā)布截圖微博|品牌植入/1766187712/Cl76nurWK天天動(dòng)聽-推薦圖位入口發(fā)布截圖APP首頁熱門歌單推薦|內(nèi)頁品牌植入天天動(dòng)聽-推薦圖位入口發(fā)布截圖天天動(dòng)聽-用戶參與互動(dòng)部分截圖發(fā)布截圖專題頁面|品牌植入http://www.fun.tv/market/1441/index.html4、風(fēng)行網(wǎng)視頻專題活動(dòng)-所有推薦位點(diǎn)擊進(jìn)入頁面品牌植入發(fā)布截圖音樂頻道首頁焦點(diǎn)風(fēng)行-推薦圖位入口發(fā)布截圖微博推薦|品牌植入/1704741001/Cl7gnENGb風(fēng)行-專題活動(dòng)品牌信息露出發(fā)布截圖風(fēng)行-用戶參與互動(dòng)部分截圖發(fā)布截圖專題頁面|品牌植入上線時(shí)間/6/8/wsyw/admin?qq-pf-to=pcqq.c2c5、土豆視頻專題活動(dòng)-所有推薦位點(diǎn)擊進(jìn)入頁面品牌植入發(fā)布截圖土豆-推薦圖位入口音樂頻道首頁焦點(diǎn)發(fā)布截圖微博推薦|品牌植入/1793780950/Cl7syEbMl土豆-專題活動(dòng)品牌信息露出發(fā)布截圖通欄8-14紀(jì)實(shí)、電影頻道15-21娛樂、音樂頻道土豆-推薦圖位入口發(fā)布截圖土豆-用戶參與互動(dòng)部分截圖發(fā)布截圖明星名人首位推薦、熱門話題推薦、話題活動(dòng)內(nèi)頁品牌植入6、美拍APP專題活動(dòng)-所有推薦位點(diǎn)擊進(jìn)入頁面品牌植入發(fā)布截圖首頁banner、專題頁|品牌植入美拍專題-推薦圖位入口發(fā)布截圖明星名人首位推薦、美拍消息推送美拍-推薦圖位入口發(fā)布截圖美拍-用戶參與互動(dòng)部分截圖發(fā)布截圖宣傳壁紙全平臺(tái)曝光第三方合作7、安卓壁紙APP專題活動(dòng)-所有推薦位點(diǎn)擊進(jìn)入頁面品牌植入發(fā)布截圖微信平臺(tái)專題活動(dòng)|品牌植入安卓壁紙-推薦圖位入口發(fā)布