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DIVERSITY
DATAGUIDE2024
Guidanceonthecollectionanduseof
datatoenhanceworkforceEDI
July2024
ABOUT
THEINVESTMENTASSOCIATION(IA):
TheIAchampionsUKinvestmentmanagement,supportingBritishsavers,
investorsandbusinesses.Our250membersmanage£8.8trillionofassetsand
theinvestmentmanagementindustrysupports126,400jobsacrosstheUK.
Ourmissionistomakeinvestmentbetter.Betterforclients,sotheyachievetheir?nancial
goals.Betterforcompanies,sotheygetthecapitaltheyneedtogrow.Andbetterforthe
economy,soeveryoneprospers.
Ourpurposeistoensureinvestmentmanagersareinthebestpossiblepositionto:
?Buildpeople’sresilienceto?nancialadversity
?Helppeopleachievetheir?nancialaspirations
?Enablepeopletomaintainadecentstandardoflivingastheygrowolder
?Contributetoeconomicgrowththroughtheef?cientallocationofcapital
Themoneyourmembersmanageisinawidevarietyofinvestmentvehiclesincluding
authorisedinvestmentfunds,pensionfundsandstocksandsharesISAs.
TheUKisthesecondlargestinvestmentmanagementcentreinthe
world,aftertheUSandmanagesoverathird(37%)ofall
assetsmanagedinEurope.
DIVERSITYDATAGUIDE
CONTENTS
IAFORWARD04
PwCINTRODUCTION05
BACKGROUND:THEEVOLVINGREGULATORYLANDSCAPE06
SECTION1:IMPROVINGTHEQUALITYOFYOURDATA08
IMPROVINGENGAGEMENTANDBUILDINGTRUST
SECTION2:USINGDIVERSITYDATATODEVELOPEDISTRATEGIES,
INTERVENTIONSANDTARGETS12
EMPLOYEELIFECYCLEANALYSIS
INCLUSIONANDCULTUREANALYTICS
DETERMININGSTRATEGIESANDINTERVENTIONS
HOWTOSETDIVERSITYTARGETS
SECTION3:MONITORINGEDI:
MANAGINGRISKSANDBUILDINGACCOUNTABILITY15
WHATAREEDIRISKS?
ACCOUNTABILITYANDGOVERNANCEFOREDI
CONCLUSION17
3
THEINVESTMENTASSOCIATION
IAFORWARD
Cultivatingarobustworkplace
cultureisanindustrypriority,given
thedirectlinkbetweenhealthy
culturesandpositivebusiness
outcomes.Inrecentyears,?rms
haveevolvedtheirapproachto
equity,diversityandinclusion(EDI)
drivenbyincreasedcustomer
expectations,societalchangesand
emergingregulatorymandatesfrom
governmentandregulators.Asa
result,thereisastrongeremphasis
ondiversitydatacollection,enabling
?rmstogaindeeperinsightsinto
theirworkforcecompositionand
accuratelyreportonit.
Firms,fromlargemultinationalstosmallerboutiques,
areseekingtoimprovetheintegrityandqualityoftheir
diversitydatatoensureitaccuratelyre?ectstheir
workforce.Thisfocusallowsformeaningfulanalysisto
informstrategies,interventionsandprocesses,aswell
astotrackprogressovertime.Achievingthisrequires
encouraginghigheremployeeresponseanddisclosure
rates.InsightsfromourcomprehensiveEDISurvey
indicatethatsubstantialdevelopmentisstillneeded
inthisarea.
WorkinginpartnershipwithPwC,ourdataguideoffers
practicalsupporttoourmembersinimprovingthe
accuracyandreliabilityoftheirworkforcedata.Tailored
for?rmsofallsizesandatvaryingstagesintheirdata
collectionjourney,thisguideprovidespracticaltools
andguidanceforimproveddataintegrityandanalysis.
Amidsttheevolvingregulatorylandscape,ourguide
aimstohelpyounavigatethedatacollectionand
analysisprocesssmoothly,ensuringyour?rmis
well-preparedforcurrentandfutureregulatory
requirements.
Wesincerelythankourmembersfortheirvaluable
participationinhelpingtoshapeourguide.
KarisStander
Director-Culture,Talent&Inclusion,
MDInvestment20/20
TheInvestmentAssociation
4
DIVERSITYDATAGUIDE
PwCINTRODUCTION
In2021,PwCUKandtheInvestmentAssociation(IA)
createdaDiversityDataGuidethatprovidesguidance
fororganisationsbeginningtheirdiversitydata
journeys,including:
challengesastheirjourneyprogresses,suchashow
toincreasedisclosureratestogainmoremeaningful
analysis,andhowtomosteffectivelyusetheirdatato
createtailoredandtargetedactionplans.
?Whyshouldorganisationscollectdiversitydata?
?Canorganisationscollectdiversitydataandwho
shouldbeinvolved?
Withthisinmind,PwCandtheIAhaveworkedtogether
todevelopthisguideinordertorespondtomember
feedback,andprovidedeeperinsightsinlightofthe
changingregulatorylandscapeon:
?Whatprocessshouldorganisationsfollowwhen
gatheringthisdata?
?Whatdatashouldorganisationsbecollecting?
?Howdoorganisationsanalysethisdata?
?Improvingyourdataquality:Strategiesto
enhancedisclosureandimproveresponserates
througheffectivecommunicationandcross
stakeholdercollaboration.
?Howdoorganisationsrespondtothisdata?
Intheyearssince,thelandscapehasshifted:evolving
regulation,marketnormsandpublicperception
haveallmeantthatEDIhascontinuedtoriseupthe
agenda.Asaresult,manyorganisationsarefacingnew
?UsingdiversitydatatodevelopEDIstrategies,
interventionsandtargets:Guidanceonusingthe
datayou’vecollectedeffectively,todetermineyour
actions,developyourstrategyandbuildaclear
narrative.
?MonitoringEDIasabusinessrisk:Guidanceon
capturingEDIrisksandusingdiversitydatato
effectivelymonitorandgovernactivities.
WewouldliketothanktheIAforcontinuingtodrive
forwardthisimportantagenda,andthemembersof
theIA’sDiversityDataWorkingGroupwhocontributed
theirexperiencesandthoughtstohelpshapethis
document.Fororganisationsattheearlystagesof
theirdiversitydatajourney,orforthoselookingfor
areminderofcertainaspects,werecommendalso
readingourinitialguide.Wehopethisguideisauseful
toolfororganisationscontinuingtoprogressontheir
diversitydatajourney.
5
THEINVESTMENTASSOCIATION
BACKGROUND:THEEVOLVING
REGULATORYLANDSCAPE
TheUK?nancialservicesregulatorshaveproposed
wide-rangingandcomprehensiveDiversityand
Inclusion(D&I)regulations.InSeptember2023,
theFinancialConductAuthority(‘FCA’)andthe
PrudentialRegulationAuthority(‘PRA’)published
twoconsultationpapers(‘CPs’)settingouttheir
proposalstointroduceanewregulatoryframework
onD&Iinthe?nancialsector.ThetwoCPs,whichare
broadlyconsistent,setoutproposedreportingand
targetsettingrequirements,alongsideexpectations
toembedD&Iintoriskandgovernanceframeworks
(acomprehensivesummaryoftheproposed
regulationscanbefoundhere).
Theseproposedregulationsmayimpacthow
organisationscollectandreportondiversitydata.For
?rmswithover250employees,thisincludescollecting
andreportingondataforage,sexorgender,ethnicity,
disability,sexualorientationandreligion.Voluntary
disclosureisrecommendedforgenderidentity,socio-
economicbackground,parentalresponsibilitiesand
carerresponsibilities.Firmswouldalsoberequired
toannuallyaskemployeessixspeci?cinclusion
questionsandpublishresponses.Itshouldbenoted
thatsincethepublicationoftheCPs,followingthe
recommendationsoftheTreasurySelectCommittee
Inquiryinto‘SexismintheCity’,theFCAandPRA
haveindicatedthattheywillbeprioritisingthenon-
?nancialmisconductelementsoftheirCPsaheadof
requirementsondiversitydatareportingandtargets.
However,diversitydatareportingandtargetsremaina
priorityformany?rms.
Whileregulatoryproposalstarget?rmsoverthe250
threshold,it’simportanttonotethatdatacollection
effortsextendbeyondthisthreshold.Infact,?rms
outsidetheregulatoryscopearealreadyactively
engaginginemployeedatacollection.Nearly50%of
therespondentstotheIA’sEDIDataSurvey,donein
partnershipwiththeThinkingAheadInstitute,fellbelow
the250threshold.TheCPsemphasisethatD&Ishould
beconsideredanon-?nancialriskandtreatedassuch
inexistingriskmanagementprocesses.Riskandcontrol
functionsmayplayaroleinmanagingtheserisksand
ensuringeffectivecompliance.Thisfurtheremphasises
theneedforqualitydata,whichcanbeeasilymonitored
andmaintainedtohighstandards.
RegulationsbeyondtheFinancialServicesindustry
arealsopayingmoreattentiontoEDIthanever
before.Diversityreportingisexpandingtoinclude
awiderrangeoffactorsbeyondgender,withsome
organisationsadaptingtheirdatacaptureandanalysis
toalignwithglobalpracticesandstandards.Thegraph
belowhighlightsanumberofthesekeydirectivesand
regulation,bothincomingandcurrent.
UKgenderpaygap
reporting
Internationalsustainabilityreporting
frameworks(CSRD,ISSBandSEC)
Genderspeci?c
TheFTSEWomen
LeadersReview
EUpaytransparencydirective
Includingbroader
diversity
FCAlistingrulesondiversity
representationonBoardsandExCo
Investorguidance
UKethnicityanddisability
TheParker
paygapreporting
Review
Voluntaryglobal
sustainabilitydisclosures
DE&Ireportingstandards/
bestpracticeframeworks
FCAandPRAdiversityand
inclusionregulation
Key:MandatoryVoluntarySectorspeci?cAnticipated
Source:PwC
6
DIVERSITYDATAGUIDE
Keyexamplesinclude:
?TheCorporateSustainabilityReportingDirective
requiresabroaderrangeofdisclosuresregarding
diversity.Beyondgender,thelegislationalsoincludes
disclosurerequirementsonthepercentagesof
employeeswithdisabilities.Subjecttomateriality
assessments,theserequirementsmayresultin
organisationsneedingtocollectand/orimprovetheir
disclosureratesfordisabilitydata.Theseregulations
willaffectmanycompaniesacrosstheworlddueto
thebroadscopeofthelegislationandgroupreporting
requirements.
?TheEUPayTransparencyDirectivewillrequire
organisationswithanyworkersinEUmemberstates
toimplementaseriesofmeasurestoensurepay
transparency.Theseincludeexternalgenderpaygap
reporting,internalequalpayassessments,employees
havingtheabilitytorequestinformationonindividual
paylevel,prospectiveemployeesbeingableto
requestpayinformationandadditionaldisclosureson
compensationstrategy.TheoverallaimoftheEUPay
TransparencyDirectiveistoincreasetransparency
acrosstheEU.
?TheParkerReviewaskinglistedandlargeprivate
companiestosettargetsfortheproportionoftheir
seniormanagementwhoarefromanethnicminority
background
Tocomplywiththeseproposedregulations,?rmsmay
needtobroadenthecollectionoftheirdiversitydata,
whilealsoensuringthattheyhavesuf?cientresponse
ratestocarryoutmeaningfulanalysisanddisclosures.
Theywillthenneedtobeequippedtoanalysethis
data-inordertodetermineactions,setstrategiesand
buildmeaningfulnarrativestosupportanydisclosures.
Manyorganisationsaregoingbeyondthesemandatory
oranticipatedrequirements,andaremakingadditional
voluntarydisclosuresonrepresentation,paygapsand
EDItargets.
?TheLabourgovernmenthaveindictedthattheywill
introducemandatoryethnicityanddisabilitypay
reportingforlarger?rms,alongsiderequirements
todevelop,publishandimplementactionplansto
closegenderpaygaps.Whiledetailsandtimingsof
thishavenotbeenprovided,nowthatLabourhave
formedagovernment,?rmsshouldanticipatefuture
regulationhere.Thismayrequireorganisations
tostartcollectingand/orimprovetheir
disclosureratesfordataonethnicityanddisability.
7
THEINVESTMENTASSOCIATION
SECTION1:IMPROVING
THEQUALITYOFYOURDATA
Thevoluntarynatureofdiversity
datacollectioncanmeanthatthe
proportionofemployeeswhohave
sharedtheirdiversitydatamaybe
relativelylow.Thismeansthatthere
maybegapsinthedata,making
analysis,year-on-yearcomparisons
andstrategydevelopmentmore
challenging.
TheIA’s2023industry-wideEDIDataSurveyidenti?ed
thetoptwochallengesincollectingemployeedataas
concernsarounddataprivacy,andlackofengagement.
Alongsidethis,speci?cpersonalattributesoften
havelowerresponserates.Thiscanbeattributedto
unfamiliaritywithrequestsforpersonaldatabeyond
thetraditionalcategoriesofageandgender,discomfort
withsharingpersonalinformationinaworkcontext,
anduncertaintyabouthowpersonaldatawillbeused.
Characteristicshistoricallycollectedduringhiringand
onboardingprocessestypicallyhavehigherratesof
personaldisclosure.
Tounderstandwhatmightbedrivinglowresponse
rates,itisadvisabletobeginwithananalysisofthe
datayoualreadyhave.Forexample,ifahighproportion
ofpeoplechoose‘prefernottosay’,thislikelyindicates
alackoftrustwhensharingpersonalinformation.
Whereas,ifemployeeshavenotloggedintothe
systemtoentertheirdata,itmayindicatealackof
engagement.Itwouldbehelpfultogatherfeedback
fromemployees,suchasviafocusgroups,tobetter
understandanyconcernsorhurdlestheymighthave
aroundprovidingdata.
Anongoingchallengeofdiversitydatacollectionis
establishingbothengagementandtrustwithinthe
workforcetoencouragethemtosharethisdata.
CHART1:TOPCHALLENGESINCOLLECTINGDIVERSITYDATAFROMINDIVIDUALEMPLOYEES
Concernsoverdataprivacy76%
47%Apathy
Concernsoverreprisalordiscrimination38%
Timeconstraints31%
LackofemployeesupportforachievingEDIobjectives22%
Wedonotfaceanychallenges/barriersincollecting
diversitydatafromemployees
13%
33%Other
TheIA’s2023industry-wideEDISurveyidenti?edthetoptwochallengesin
collectingemployeedataasconcernsarounddataprivacyandapathy.
Source:TheIA2023industrywideEDISurvey
8
DIVERSITYDATAGUIDE
CHART2:RESPONSERATESACROSSATTRIBUTESFORFIRMSCOLLECTINGTHEDATA
Age
94%2%4%
Gender
84%12%2%2%
Ethnicity
52%34%9%2%2%
Caringresponsibilities
31%46%15%8%
Religion/belief
27%50%9%14%
Disability
26%29%21%6%
18%
Sexualorientation
18%48%3%6%
24%
Neurodiversity
23%15%15%15%31%
Socio-economicbackground
29%19%10%14%29%
100%-80%80%-50%50%-20%20%-0%Notsure/Don'tknow
For?rmscollectingdiversitydata,thereisgenerallyapositivecorrelationbetweentheoveralldata
collectionratesandresponserates.Thehighestcollectionratesaretypicallyseenforcharacteristics
historicallygatheredduringhiringandonboardingprocesses.
Source:TheIA2023industrywideEDISurvey
IMPROVINGENGAGEMENT
Wheretherearelowresponseratestodiversitydata
collectionefforts,anissuemaybelowengagement
levelswithparticipants.Thiscouldbedrivenbyalack
ofclearfeedbackandresults,oremployeesbelieving
thattherequestisnotapplicableorrelevanttothem.
Techniquestoaddressthisinclude:
?Demonstratingrelevancetotheindividual:
Communicatingthecompany’sEDIaimsplaces
itattheheartofthebroaderbusinessstrategy
andincreasesemployeeengagement.Targeted
communicationcanimprovethisbypositively
engagingwithemployeesonwhytheirdataisneeded
andhowitwillinformactionsandoutcomes.Work
withmanagementtobuildengagementinareaswith
lowerresponserates,andleverageemployeenetwork
groupswhereavailabletoincreaseengagementwith
speci?cgroups.
?Combattingsurveyfatigueandapathy:Connecting
yourHRsystemsandsurveyscanhelptoensurethat
employeesarenotrepeatedlyaskedtoprovidethe
sameinformation.Itcanbehelpfultoaskemployees
toprovidediversitydataattimeswhentheymight
alreadybeengagedinsharinginformation,for
example,asanewjoinerorwhencompletingannual
trainingactivities.
?Makeitsimpleandaccessible:Thetechnology
usedshouldbesmoothandsimpletouse,easily
accessiblefromarangeofdevices,andclearlyset
out.Linkstotherelevantportalshouldbeeasyto?nd
andrepeatedlyreferencedwithincommunications,
alongsidestep-by-stepguidanceandclearly
signpostedforms.
9
THEINVESTMENTASSOCIATION
BUILDINGTRUST
Tobuildhighresponseratesofaccuratedata,itis
crucialtobetransparentaboutwhyyou’recollecting
thisdata,andhowyouintendtouseit.Potentialways
toaddressthisinclude:
?Creatingengagementcampaigns:Driving
engagementviacampaignscanhelptobuild
enthusiasmandawareness.Internalmarketingtools
suchasscreensavers,onlinepromptsand‘count
mein’programmescanbeutilised.Engagingkey
employeestobecomeambassadorsfordiversity
datacollectioncanenableabridgebetweensenior
leadershipandemployees,providingtheworkforce
withavoice.Thisaccessibilitytothewiderworkforce
promotesamorecollaborativeapproachindriving
theseinitiativesforchange,whichcanimpact
diversitydisclosurerates.
?Leadingbyexample:Seniorstakeholders
communicatingwiththewiderworkforce,
explainingthepurposeofdiversitydatacollection,
canoftenincreaseengagementwithemployees.
Bysettingapositivetonefromthetopand
enhancingtransparencyoftheEDIagendaand
itsoutcomes,itcanbuildtrust.Havingsenior
leadershipcommunicatingthisstrategysignalsyour
organisation’sintentandcommitmentinternallyand
externally.Thisapproachshouldbecascadeddown
toteamleaderlevel,ascommunicationfromawell-
knownleaderisusuallymostimpactful.Oftenthis
canbedonethroughavarietyofwaysincludingemail
communications,videomessagesandQ&Asessions.
Similarly,regulardiscussionsofdatacollection
atteammeetingsortownhallsareagoodwayfor
leaderstodemonstratetheirfocusandcommitment
tothisexercise.
CASESTUDY:‘COUNTMEIN’DAY
“Wehelda‘CountMeIn’daylastyearacross
of?cesindifferentregions,butthiscanbe
doneevenifyouhaveasmallof?ce.Weplaced
astandinourlobbywherepeoplewerecoming
throughandaskedthemtosharetheirdata.It
hadamaterialimpactonournumbers.Justby
talkingandengagingpeople’ssentimentasit
relatestotrustandlettingthemknowwhatwe
wereplanningtodowiththedataseemedto
seemtowork.”
10
DIVERSITYDATAGUIDE
?Howdatawillbeprocessedandprotected:
Provideclearinformationaroundhowthedata
canandcannotbeused,whocanseeit,security
measuresinplace,andhowitwillbetreated–
referencinganykeypoliciessuchasGDPR.Ifdatais
collectedviaaHRsystem,remindemployeesthatthey
canremovetheirdatafromthesystematanytime.
?Howthedataisused:Communicatehowthedata
willbeusedaspartofthebroaderstrategy,setting
outthenextstepsandtiming.Betransparentwith
your?ndingstodemonstratethisfollowthrough
andfurtherbuildtrust.Bylinkingthedatatoactions
aroundthebroaderpeoplestrategyandinclusion
efforts,employeescanseethatthedataisbeing
usedtosupportanddevelopthecompanyand
cultureasawhole.
Asdiversitydataisalmostalwayscollectedona
voluntarybasis,tobesuccessfulitisvitaltohave
aclearengagementplan.Gettinggoodresponse
ratescanbechallengingandsobuildingaclear
communicationsstrategyfromthestartwillbecritical
tosuccess.Identifyyourkeymessages,channelsand
stakeholdersandhowthesecanbeadaptedtoreach
differentemployeegroups.Establishingtrustiskeyto
drivinghigherresponseratesofaccuratedata.Inorder
toachievethis,itiscrucialtobetransparentaboutwhy
you’recollectingthisdata,andhowyouintendtouseit.
STAKEHOLDERSTOINVOLVE
Leadership–Boardlevelbuy-iniscrucial,as
itactsasaninternalandexternalsignalof
yourorganisation’sintentandcommitment.
Involvingseniormanagementin?rmwide
communicationscanhaveapositiveimpact
onemployeedisclosureasitdemonstrates
howthebusinessisprioritisingthecampaign.
Leadershipcanalsoensuretheactivityis
prioritised,resourcesareallocatedandinternal
challengesareovercome.
HR–HRhaveakeyroletoplayinbuilding
theinternalbusinesscase,ensuringthedata
collectioncampaignalignswithexistingEDI
initiatives,stakeholderengagementand
analysingandreportingonthedataasitis
collected.
HRSystems/InformationTechnology–Some
organisationswillhaveinternalteamswhocan
helpwithcon?gurationofthesystemtocollect
data,whilstotherorganisationsmayneedto
liaisewiththeirITdepartmentoruseexternal
advisorstosupportthisprocess.
Legal,dataprotectionandcompliance–
Consultinternallegalprofessionals,data
protectionexpertsorexternallawyerstoensure
compliancewithrelevantdataprotectionand
employmentlegislation.Inaddition,involving
complianceteamstoensurealignmentwith
evolvingregulatoryrequirementscanassistin
compliance.
Forfurtherdetailonstakeholderstoinvolve,pleaseseemoreinformationhere.
11
THEINVESTMENTASSOCIATION
SECTION2:DEVELOPINGSTRATEGIES,INTERVENTIONSANDTARGETS
Regulatoryframeworksandmarket
practicesareevolving,expandingtheir
focusfromBoarddiversitytodeeper
withinorganisations.TheFCAandPRA
regulatoryproposalsmayrequirearange
ofdiversitydemographicstobecollected
throughouttheorganisation;theWomen
inFinancechartercallsfor?rmstoset
gendertargetsforseniormanagement;
similarly,theParkerReviewasks?rms
tosetethnicitytargetsforsenior
management.
Settingeffectivetargetsoftenrequiresadata-driven
analysistounderstandthedemographiccomposition
ofyour?rmandidentifyanyfactorsthatmay
contributetorepresentationgaps,iftheyexist.This
analysishelpsassesshowtargetedinterventionsand
policiescanpotentiallyimproveequityinopportunity,
therebyadvancingrepresentationwithinthe
organisation.PwC’smethodologyanalysesboththe
employeelifecycle,aswellastheemployeeexperience
viainclusionandcultureanalytics.Thesecanbe
usedtohelpunderstandwhatisgoingonwithinthe
organisationandwhy,enablingthedevelopmentof
data-ledstrategiesandtargets.
EMPLOYEELIFECYCLEANALYSIS
Companiesshould?rstunderstandthecurrentpositionand,ideally,historicemployeemovements,ifthatdatais
available.Bylookingatrecruitment,attritionandpromotionratesaccordingtodiversitydemographics,youcan
identifytrendsandpotentialareasforimprovement.Organisationscandevelophypothesesaroundwhatmight
bedrivinganygaps,whichcanbetestedusinginclusionandcultureanalytics.
Joining
Analysiscanbe
undertakentoin?uence
talentmanagementand
successionplanningwith
adiversitylens,identifying
thenextgenerationof
leadersandusingdiversity
datatoensurethatpeople
fromallbackgroundsare
abletosucceed.
02
Leaving
01
Progressing
Youcanlookatthediversity
ofyourjoinerstodeterminehow
youarerecruitinginthecontext
ofyourtalentpoolandgeography.
Additionally,youcananalyse
diversityateachstageofthe
recruitmentcycletodetermine
anybiaseswithinyour
recruitmentprocesses.
03
It’simportanttoanalyse
diversityinyourleavers,taking
noteofgrades,departments
etc.astherateatwhichyour
peopleleavecansigni?cantly
impactthediversityofyour
workforce,andhigherattrition
ratesforcertainpopulations
canalsobeanindicatorof
systemiccultureproblems.
12
DIVERSITYDATAGUIDE
INCLUSIONANDCULTUREANALYTICS
Conductingadditionalqualitativeresearch
throughmethodssuchasemployeeinclusion
surveys,exitinterviews,andfocusgroups,
providesanopportunitytogaindeeper
insightsintoyourworkforce.Forexample,
someemployeesmayexperiencealackof
inclusionwithintheworkforcewhichcan
leadtoincreasedattritionrates.Asaresult,
targetedprogrammescanbedevelopedto
increasefeelingsofinclusion.Onceyouhave
identi?edkeydriversin?uencinginclusion
andprogressionwithinyourorganisation,you
canbegintodeveloptailoredinterventionsto
addresstheseissues.
DETERMININGSTRATEGIES
ANDINTERVENTIONS
Theriskofpursuingdiverseemployeerepresentation
withoutcarefulplanningtoaddressunderlyingfactors
contributingtorepresentationgapsisthatitcanlead
companiestoprioritise‘quick?xes’oversustainable,
long-termstrategies.Themostimpactfulinterventions
focusoncreatinganinclusiveenvironmentwhere
alltalentcanthrive,ratherthansolelyaddressing
representationgapsthroughrecruitment,without
makingthenecessarychangestotheenvironmentand
process.Where?rmsdonothaveaninclusiveculture,
attritionofemployeesfromminoritydemographicscan
beparticularlyhigh,counteractingrecruitmentefforts.
Dataplaysacrucialroleinhelpingcompaniesto
developanevidenced-basedEDIstrategy,retaining
acommerciallenstofocusonthemostcriticaland
impactfulinterventions.AstheEDIstrategymatures,
datacanbeusedtocontinuetotesttheoutcomes
oftheseinitiativesandfurtherre?nethestrategy,
alongsidequalitativeanalysis.
HOWTOSETDIVERSITYTARGETS
Identifyingbarriershelpsorganisationscreate,
understandandmonitoreffectivetargetstodrive
change,usingtheirexistingdatatoguideandinform.
Withoutthis,organisationsoften?ndtheirtargetsare
eitherunrealisticorlackaspirational.Thiscanthen
leadtoinactionorthewrongactionsbeingtakentotry
andsolvetheoutcomeratherthantherootcause.
13
THEINVESTMENTASSOCIATION
Internalmetrics
?Historicaltalent?ows
?Dataandworkforceplanning
?Crossdepartmentalcomparisons
?Otherrelevantareas
TargetSettingbasedonagreed
interventions
Current
workforce
representation
Externallabourmarket
insights
?Nationalstatistics
Recruitment
Improving
diversityin
recruitment
e.g.debiasing
recruitment
process,
broadening
recruitment
channelsand
collaborating
withrecruiters
Progression
Aimingfor
greater
proportionality
ofpromotions
bymitigating
biasesin
promotionand
performance
management
processes
Attrition
Improving
retentionand
reducinggaps
inattrition
throughafocus
onculture,
inclusion
andthe
employeevalue
proposition
Future
workforce
representation
?Universitygraduate?gures
?Datafromindustrybodies
?Benchmarksfromotherorganisations
Source:PwC
PwC’stargetsettingmethodology,showninthe
diagramabove,buildsontheemployeelifecycle
analysisbymodellingforwardhowrepresentation
willchangeoverthenext3-5years,ifhistoric?ow
ratesaremaintained.Thiscreatesabaselinescenario,
uponwhichfurtherscenarioscanbebuiltbyadjusting
the‘levers’ofrecruitment,promotionandattrition.
Forexample,iffemalepromotionratesarerelatively
lowatsomelevels,agoalcouldbetoreviewthecauses
ofthisanddevelopinterventionstoensuregreater
equityinthepromotionprocess.
Externalperspectivesfromindustrydataand
benchmarkssuchastheIA’sEDIDataSurveyare
helpful.Lookingatexternalmetricsbasedonlocation,
industryandquali?cationcanbeahelpfulinput
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