江蘇省連云港市贛榆區(qū)2017-2018學(xué)年高一下學(xué)期期中調(diào)研考試英語試題

第一部分：聽力理解（共20小題，每小題1分，滿分20分）聽下面5段對話。每段對話后有一個小題，從題中所給的A、B、C三個選項中選出最佳選項，并標(biāo)在試卷的相應(yīng)位置。聽完每段對話后，你都有10秒鐘的時間來回答有關(guān)小題和閱讀下一小題。每段對話僅讀一遍。1.Whatistheweatherlikenow?A.Sunny. B.Cloudy. C.Rainy.2.Whatdoesthemanwanttoorder?A.Frenchfries. B.Alargesoftdrink. C.Abaconsandwich.3.WhereisJacobnow?A.Athome. B.Atschool. C.Atasupermarket.4.Whatdothespeakersmainlytalkabout?A.Havingaclassreunion. B.Planningabirthdayparty. C.Visitingafamilymember.5.Whatistheman’sjob?A.Heisamodel. B.Heisadesigner. C.Heisasalesman.第二節(jié)聽下面5段對話或獨白。每段對話或獨白后有幾個小題，從題中所給的A、B、C三個選項中選出最佳選項，并標(biāo)在試卷相應(yīng)位置。聽每段對話或獨白前，你將有時間閱讀各個小題，每小題5秒鐘；聽完后，各小題將給出5秒鐘的作答時間。每段對話或獨白讀兩遍。聽第6段材料，回答第6、7題。6.Whatdoesthemanthinkofthejeans?A.Theyaretoolong.B.Theyaretooshort.C.Theyarethewrongstyle.7.Whenwillthemanpickupthejeans?A.Tomorrow. B.Thisevening. C.Thisafternoon.聽第7段材料，回答第8、9題。8.Whatvehicledidthewomanjusttake?A.Ataxi. B.Aplane. C.Atrain.9.Howlongwillthewomanrentthecarfor?A，F(xiàn)ourdays. B.Fivedays. C.Sevendays.聽第8段材料，回答第10至12題。10.Wherewillthewomangotomorrowmorning?A.Totheairport. B.Toatenniscourt. C.Tothepolicestation.11.Whatisthepurposeofthewoman’svisittoLondon?A.TakingaholidayB.Goingonabusinesstrip.C.Checkingoutsomeschools.12.Whatistheprobablerelationshipbetweenthespeakers?A.Classmates.B.Bossandemployee.C.Fatheranddaughter.聽第9段材料，回答第13至16題。13.Whydidn’tthemanwanttotakepaninthecontestatfirst?A.Hefeelsnervoussingingalone.B.Hedoesn’tlikesinging.C.Hedislikeshisvoice.14.Howmanypeoplehasthewomanbeenpracticingwith?A.One. B.Two. C.Three.15.Whatdayisittoday?A.Tuesday. B.Wednesday. C.Thursday.16.Wherewillthespeakerspracticetogether?A.AtJohn’shouse.B.Attheschoolcanteen.C.Atthelocalmunitycenter.聽第10段材料，回答第17至20題。17.WhendidJordangotocollege?A.In1981. B.In1984. C.In1990.18.WheredidJordanwinhisfirstOlympicgoldmedal?A.InChicago. B.InBarcelona. C.InLosAngeles.19.WhatdidJordandoin1993?A.HejoinedtheNBA.B.Heretiredfrombasketball.C.HereturnedtotheBulls.20.HowlongdidJordanplayprofessionalbaseballfor?A.Abouttwoyears. B.Aboutfiveyears. C.Aboutsixyears.第二部分：英語知識運用（共兩節(jié)，滿分30分）第一節(jié)：單項填空（共10小題；每小題1分，滿分10分）請認(rèn)真閱讀下面各題，從題中所給的A、B、C、D四個選項中，選出最佳選項，并在答題卡上將該項涂黑。從A、B、C、D四個選項中，選出可以填入空白處的最佳答案。21.Foralltheprofessionalathletes,totheOlympicsmeansthattheyhaveachancetoenterthehistorybooks.A.access B.entrance C.attachment D.approach22.Masha,ahostessonaChineseTVprogram,couldnotforgetthosemomentswhenshefirstarrivedinChina,aboutChinesecultureA.embarrassing,confusing B.embarrassed,confusingC.embarrassing,confused D.embarrassed,confused23.Thesituationissourgentthatwemustaneffectivewaytosolvetheproblemrightnow.A.letout B.holdout C.figureout D.putout24.shewasill,Iwasexpectedtotakeherplacegreatlysurprisedme,forIdidn’thavemuchworkexperience.A.Thatif B.That C.Ifthat D.If25.Thebookisn’tintendedforgeneralreadersprobablybecausetheauthortoomanyscientificterms（術(shù)語）init.A.introduced B.wrote C.employed D.analyzed26.Itissaidthathisnewapartmentis_theoldone.Whichonecan’tbeused?A.threetimeslargerthan B.threetimesaslargeasC.threetimesthesizeof D.asthreetimeslargeas27.Hearingthesonpaidlittleattentiontothemarriageandheremainedwithhiswork,themotherwasquiteanxiousifhecouldfindagirlfriend.A.Aoccupied B.that,tobeoccupiedC./,tobeoccupied D.that,occupied28.Itwaswithhisironfistapproachcorruptioninthesouthernstatethe70yearoldmanbuiltapoliticalname.A.tofighting,where B.offighting,thatC.offighting,where D.tofighting,that29.Itseemsthatwevaluewearetryingtogetmorethanwepossessrightnow.A.what;what B.what;that C.that;that D.that;what30.—Whatareyougoingtodothisweekend?—.Iftimepermits,ImaygotoShanghaiwithmyfriends.A.Don’tmentionit B.Itdoesn’tmatter C.Forgetit D.Itdepends第二節(jié)：完形填空（共20小題；每小題1分，滿分20分）請認(rèn)真閱讀下面短文，從短文后各題所給的A、B、C、D四個選項中，選出最佳選項，并在答題卡上將該項涂黑。Dearmyson,Howtimeflies!I’mgettingolderandweaker.Dohavepatienceandtrytounderstandme.IfIgetdirtywheneating,ifIcan’tdress,havepatienceandrememberthehoursIspend31ittoyou.If,whenIspeaktoyou,I32thesamethingsthousandandonetimes,donot33me,listentome.Whenyouweresmall,Ihadtoreadtoyouthousandandonetimesthesame34untilyougottosleep.WhenIdonotwanttohaveashower,neithershamemenorscoldme.RememberwhenIhadto35youwiththousandexcusesI36.inorderthatyouwantedto37.Whenyouseemyknowinglittleaboutnewtechnologies,givemethenecessarytimeanddonotlookatmewithyourmocking（嘲弄）smile.Itaughtyou38todosomanythings:toeatgood,todresswell,toconfrontlife….WhenatsomemomentIlosethe39orthethreadofourconversation,letmehavethenecessarytimetoremember,andifIcannotdoit，donotbeenervous,asthemostimportantthingisnotour40butsurelytobewithyouandtohaveyoulisteningtome.IfeverIdonotwanttocat,donotforceme.Iknowwell41Ineedtoandwhennot.Whenmy42legsdonotallowmetowalk,givemeyour43.thesamewayIdidwhenyougaveyourfirst44.AndwhensomedayIaytoyouthat1domuwantto45anymore一thatIwanttorestforever,donotgetangry.Somedayyouwillunderstand.Trytounderstandthatmyageisnotlivedbut46.Somedayyouwilldiscoverthat,47mymistakes,IalwayswantedthebestthingforyouandthatItriedtopreparethewayforyou.Youmustnotfeelsad,angryorimpotent（無可奈何）forseeingme48you.Youmustbenexttome,trytounderstandmeandtohelpmeasIdiditwhenyou49living.Helpmetowalk,helpmetoendmywaywithloveand50.IwillpayyoubyasmileandbytheimmenseloveIhavehadalwaysforyou.Iloveyou.Son.Yourfather!31.A.paying B.contributing C.devoting D.teaching32.A.praise B.recite C.reconsider D.repeat33.A.disturb B.interrupt C.ignore D.avoid34.A.book B.story C.magazine D.novel35.A.chase B.beat C.cheat D.train36.A.discovered B.noticed C.invented D.assumed37.A.bathe B.cry C.escape D.wonder38.A.what B.when C.why D.how39.A.memory B.attitude C.way D.news40.A.argument B.respect C.conversation D.quarrel41.A.when B.how C.that D.where42.A.short B.tired C.long D.strong43.A.leg B.ear C.mind D.hand44.A.pace B.step C.laugh D.cry45.A.talk B.write C.live D.sleep46.A.survived B.wasted C.experienced D.earned47.A.despite B.since C.while D.though48.A.behind B.near C.below D.against49.A.made B.earned C.started D.found50.A.patience B.care C.excuse D.confidence第三部分：閱讀理解（共15小題；每小題2分，滿分30分）請認(rèn)真閱讀下列短文，從短文后各題所給的A、B、C、D四個選項中，選出最佳選項，并在答題卡上將該項涂黑。AHarbourCruisesLTD.Dining,SightseeingandSpecialEventsGetonboardtoexperienceVancouverfromadifferentperspective（視角）.JoinHarbourCruisesLtd.ForVancouver’sonlyguidedtouroftheinnerharbour,thealwayspopulardinnercruises（乘船巡游）,oraluncheoncruisethroughaquietcoastalmountainbay（海灣）.SpecialeventcruisesareavailablethroughouttheyearincludingduringtheyearlyfireworkspetitionandDecember’sChristmasCarolShips.HarbourCruisesLtd.islocatednexttoworldfamousStanleyPark.DatesofOperation:AprilOctoberandDecemberSeasonalHours:8:00am7:00pm,7daysaweekDirections:DrivewestonGeorgiaandturnrightatthelightsatDenmanStreet.Takethe#135StanleyParkbusorwalkwestalongGeorgiafor15minutestowardsStanleyParkfromdowntown.Information:Reservations(預(yù)訂):1.800.663.1500Website:boatcruises.cornEmail:tours@boatcruises.corn#1,NorthFootofDenmanStreet,Vancouver,BCV6G2w9TheLookoutatHarbourCentreTowerNotsurewheretostart?TheLookout，whichishighatopHarborCenterTower，isyourbestfirstchoiceinVancouver．Majesticcruiseships，mountainssprinkledwithfreshsnowandawestcoastsunsetarebutafewhighlightsofthisgrand3600view．Drinkyourcappuccino，joinafreeguidedtour，learnsomethingnewaboutVancouverandenjoytheview!DatesofOperation：Open365days/yearSeasonalHours：Winter9：00am9：00pmSummer8：30am10：30pmDirections：LocateddowntownattheSeaBusandSkyTrainstation．JuststepsawayfromtheCruiseShipTerminalandhistoricGastown．InfonnationandReservations：604．689．0421Website:vancouverlookoutEmail:555WestHastingsStreet,Vancouver,BCV6B4N4BurnabyVillageMuseumAndCarouselStepbackintimeto1925.Themuseumfeaturesavillage,afarmhouseandthehistoricCWParkerCarousel.Costumedtownspeopleweleyoutoexhibitsthatincludeaschoolhouse,ablacksmith,aChinesemedicinestoreandanicecreamparlour.SeasonalHours:May4Sept2(11:00am4:30pm)ChristmasHours:Nov23Dec13w.w.w.k.s.5.u.c.o.mDec31Jan4(12:005:30pm)andDec1430(12:008:00pm)ClosedDec24w.w.w.k.s.5.u.c.o.m25Directions:Takeexit33fromHwy1toCanadaWay.FollowthesignsalongthesidewalktoDeerLakePark.20minutesfromdowntownVancouver.Information:604.293.6501Telephone:604.293.6500Website:city.burnaby.cb.ca.6501DeerLakeAvenue,Burnaby,BCV5G3T651.Thehighlightsofthebird’seyeviewofVancouverincludethefollowingexcept.A.awestcoastsunset B.cruiseshipsC.BurnabyVillageMuseum D.snowymountains52.Ifyouwanttovisitoneoftheplacesfrom8:30amto10:30amonChristmasDay,youcangetfurtherinformationon________. 53.Whichofthefollowingdoyouthinkthepassageaboveisfrom?A.Inahealthmagazine B.InatouristbookletC.Inabookreview D.InasciencemagazineBSixmontholdbabiesarestrictlylimitedinwhatcanrememberabouttheobjectstheyseeintheworld.Ifyouhideseveralobjectsfrombabies,theywillonlyrememberoneofthoseobjects.Butanewstudy,whichwaspublishedinanissueofPsychologicalScience,ajournaloftheAssociationforPsychologicalScience,findsthatwhenbabies“forget”aboutanobject,notallislost.Researchersusedtothinkthatbabieslessthantwoyearsolddidnotunderstandthananobjectcontinuestoexistwhenitisnotinthebaby’sview.Butinthemid1980s,newwaysofdoingexperimentswithbabiesfoundthattheydo,iffact,knowthatobjectsdon’tdisappearwhentheyarenotlookingatthemaconceptknownasobjectpermanence.Butitwasstillunknownwhatbabiesneededtorememberaboutobjectsinordertoremembertheirexistence.NowMelissaKibbe,ofJohnsHopkinsUniversity,andAlanLeslie,ofRutgersUniversity,areworkingtofigureoutexactlywhatitisthatbabiesrememberaboutobjects.Forthenewstudy,theyshowedsixmontholdbabiestwoobjects,adiskandatriangle.Thentheyhidtheobjectsbehindsmallscreens,firstoneshape,thentheother.Earlierresearchhasshownthatyoungbabiescanrememberwhatwashiddenmostrecently,buthavemoretroublerememberingthefirstobjectthatwashidden.Oncetheshapeswerehidden,theyliftedthescreeninfrontofthefirstobject.Sometimestheyshowedbabiestheshapethatwashiddenthereoriginally,butsometimesitwastheothershape,andsometimestheobjecthadvanishedpletely.Psychologistsmeasurehowlongbabieslookatsomethingtoseehowsurprisedtheyare.InKibbeandLeslie’sstudy,babiesweren’tparticularlysurprisedtoseethattheshapehiddenbehindthescreenhadchanged,forexample,fromatriangletoadisk.Butiftheobjectwasgonealtogether,thebabieslookedsignificantlylonger,indicatingsurpriseatanunexpectedoute.“Thisshowsthateventhoughbabiesdon’tremembertheshapeoftheobject,theyknowthatitshouldcontinuetoexist,”Kibbesays.“Theyremembertheobjectwithoutrememberingthefeaturesthatidentifythatobject.”Thishelpsexplainhowtheyoungbrainprocessesinformationaboutobjects,Lesliesays.Hethinksthebrainhasastructurethatactslikeakindofpointer,amentalfingerthatpointsatanobject.54.Beforethestudy,whichofthefollowingwasunclear?A.Whetherbabiesknowobjectsaregone.B.Whatmadebabiesrememberobjects’existence.C.Whetherbabiescanrememberwhatwashiddenfirst.D.Whybabiescanrememberthingswell.55.Theunderlinedword“vanished”inthesecondparagraphisclosestto“______”intheirmeanings.A.appeared B.disappeared C.discovered D.hidden56.Duringtheexperiment,thebabieswouldlooksignificantlylongerwhen______.A.atriangleischangedintoadisk B.adiskischangedintoatriangleC.Anewstudyonpsychology D.thetwoobjectswerebothnowheretobeseen57.Whichwouldbethebesttitleforthepassage?A.Allrememberedisn’tlost B.Anewconceptobjectpermanence（永恒）C.Anewstudyonpsychology D.WhatbabiesrememberaboutobjectsCWewereonthewayfromHutchinsontoChicagoforashortspringbreak.FormanyyeaIFormanyyearsIhadwantedtotakemyfamilyonthetrain.WeallhadbeentoChicagofouryearsago,andthekidslovedit.Chicagoisoneofmyfavoritecities,too,sothethoughtstruckmeagainlastfalltoridethetraintoChicago.Ofcourse,flyingwouldhavebeenfaster.ButIdon’tthinkflyingiseasier,especiallythesedays,withallthesecurityandwaitinginlinesatairports.Thoughweweretiredinthemiddleofthenight,thekidsgotonthetrainwiththeexhilarationofthisadventure.“We’removing,”mysonWilliamshoutedhappilywithbigeyesasthetrainbegantopullawayfromtheHutchinsonstation.Iremovedmyshoesandlaydowntotrytofinishmynight’ssleep.Thesleepercarwouldhavebetterenabledthat,buttheordinarytrainseatswerenottoobad.Anairlineflightisamoremiserableexperienceforme:notenoughroom,twohoursofpainwithmykneesalmosttouchingmychin,thehardseatbackinfrontcrackingmykneecaps(膝蓋)witheverymoveofthebodyplantedinfrontofme.OnthetrainIcouldalmostoutstretchallofmy6foot2plusbodyinthegenerouslegroom.Thejourneydidn’tfeelatallaslongasitwas.Weallfoundthetrainrideajoy.Thecarridewouldhavefelteveryminuteof13hours.Butonthetrainyouarefreetowalkaround,sitintheobservationcarriageforawhileandenjoythesceneryoutthewindows,haveanicemealinthediningcar,readabook,orplayaboardgame.Inshort,thetrainisallaboutenjoyingthetrip,whichisn’tsomethingIdosomuchwhentravelingbyairlineorbycar,whenthetripseemsmoreofamission(任務(wù))togettherethananexperiencetoenjoyalongtheway.Chicagooffersmuchtodoforafamily.Thistime,gettingtherewashalfthefun.58.Theunderlined“it”inthefirstparagraphmeans.A.thetrainride B.thespringbreak C.thecityofChicago D.aflyingride59.Inthethirdparagraph,anairlineflightexperienceismentionedtoshow_____.A.atrainrideismorefortable B.atrainrideistoolongC.anairlineflightismiserable D.anairlineflightiseasier60.Whichofthefollowingisnottheadvantageofatrainrideaccordingtotheauthor?A.abeautifulwindowscenery B.alargespace. C.afastspeed D.afreewalk61.Whichofthefollowingwordsbestdescribesthewholefamily’sfeelingaboutthetrainjourney?A.Moved. B.Nervous. C.Disappointed. D.Delighted.DOnthemorningofafineJuneday,myfirstprettylittlebaby,andthelastoftheancientEarnShawfamily,wasborn.Wewerebusywiththehayinafarawayfieldwhenthegirlthatusuallybroughtourbreakfasts,camerunningacrossthemeadowandupthelane,callingmeassheran.“Oh,suchagrandbaby!”shecriedout.“Thefinestboy!Butthedoctorsaysmissismustgo:hesaysshe’sbeeninaconsumption(結(jié)核病)thesemanymonths.IheardhimtellMr.Hindley:she’llbedeadbeforewinter.Youmustehomedirectly,Nelly.You’retonurseit:tofeeditwithsugarandmilk,andtakecareofitdayandnight.IwishIwereyou,becauseitwillbeallyourswhenthereisnomissis!”“Butissheveryill?’Iasked.“Iguesssheis;yetshelooksbravely,”repliedthegirl,“andshetalksasifshethoughtoflivingtoseeitgrowaman.She’soutofherheadforjoy.IfIwereher,I’mcertainIshouldnotdie:DameArcherbroughttheangeldowntomaster,inthehouse,andhisfacejustbegantolightup.Thentheoldfellowstepsforward,andsayshe,‘EarnShaw,it’sablessingyourwifehasbeensparedtoleaveyouthisson.’Whenshecame,Ifeltconvincedweshouldn’tkeepherlong;andnow,Imusttellyou,thewinterwillprobablyfinishher.Don’ttakeon,andworriedaboutittoomuch!Itcan’tbehelped.”“Andwhatdidthemasteranswer?’Iinquired.“Ithinkheswore,butIdidn’tmindhim,Iwasstrainingtoseethebaby,”andshebeganagaintodescribeithappily.I,asenthusiasticasherself,hurriedeagerlyhometoadmire,onmypart,thoughIwasverysadforHindley’ssake.Hehadroominhisheartonlyfortwoidols(偶像)hiswifeandhimselfandIcouldn’timaginehowhewouldbeartheloss.WhenwegottoWutheringHeights,therehestoodatthefrontdoor;and,asIpassedin,Iasked,“Howwasthebaby?’“Nearlyreadytorunabout!Nell.”hereplied,smiling.“Andthemistress?”Iinquire,“Thedoctorsaysshe’s….’“Damnthedoctor!”heinterrupted,reddening.“Francesisquiteright;she’llbeperfectlywellbythistimenextweek.Areyougoingupstairs?WillyoutellherthatI’lle,ifshe’llpromisenottotalk.Ileftherbecauseshewouldnotholdhertongue;andshemusttellherMr.Kennethsays—shemustbequiet.”IdeliveredthismessagetoMrs.EarnShaw;sheseemedinhighspirits,andrepliedmerrily:“Ihardlyspokeaword,Ellen,andtherehehasgoneouttwice,crying.Well,sayIpromiseIwon’tspeak:butthatdoesnotensuremenottolaughathim!’Poorsoul!Tillwithinaweekofherdeaththatgayheartneverfailedher,andherhusbandimprovedthatherhealthimprovedeveryday.WhenKennethwarnedhimthathismedicineswereuselessatthatstageofthedisease,andheneedn’tputhimtofurtherexpensebyattendingher,Butheretorted:“Iknowyouneednotshe’swellshedoesnotwantanymoreattendancefromyou!Sheneverwasinconsumption.Itwasafever;anditisgone:herpulseisasslowasminenow,andhercheekascool.’Hetoldhiswifethesamestory,andsheseemedtobelievehim;butonenight,whileleaningonhisshoulderandsayingshethoughtsheshouldbeabletogetuptomorrow,afitofcoughingtookher—averyslightone.Heraisedherinhisarms.Sheputhertwohandsabouthisneck,herfacechanged,andshewasdead.62.Whatdoesthepassageintendtotellus?A.Thereasonwhythebabydied.B.Mr.Hindley’sfeelingabouthiswife’sdeath.C.Thedoctor’sadviceonMrs.EarnShaw’sdisease.D.Thestoryofmissis’deathaftergivingbirthtoababy.63.Whatdoesitrefertointheunderlinedsentence?A.theconsumption B.thebaby C.theidols D.theangel64.FromthepassagewecanseethattheIinthepassage.A.wasafriendoftheEnshawfamily. B.tookprideinthebaby_G.showedpityfortheEnshaw’s. D.showedrespecttothedoctor.65.AllofthefollowingsareNOTtrueexcept.A.Thewifediedthemomentthefinestsonwasborn.B.Thewifewasdeadpeacefullyandcalmlyintheend.C.Thewiferecoveredfromconsumptionaftergivingbirth.D.Thewifesaidshewouldgetupthenextdayandsoshedid.第Ⅱ卷非選擇題（共40分）節(jié)一節(jié)：用下列詞或詞組的正確形式填空（百強校英語解析團隊專供）（共10小題，每小題1分，滿分10分）beoff, belocatedin, contraryto, buryalive, turntoasidefrom, hopefor, rollup, gothrough, attachto66.Ireceivedaletterwithaphotoit.67.Inoticedthewoman_hersleevesandgettingtowork.68.whatpeopleusuallybelieve,adesertcanbeverycold.69.Overthepasttwodecades,Chinahugechanges.70.anapartmentinthecity,hehasahouseinthecountryside.71.Becauseshehadnobodyforhelponsuchadarknight,shefelthelplessandfrightened.72.Thehospitalistoyourtown.73.Weshouldthebestandpreparefortheworst.74.Thepeopleofthecitybysandmanyyearsago.75.We’dbettertheGreatWall,otherwisetherewillbetoomanypeople.第二節(jié)：完成句子，根據(jù)漢語提示完成下列句子（共5小題，每題1分，共5分）76.早上人們起來以后發(fā)現(xiàn)家門外的世界己經(jīng)完全變了。Inthemorningpeoplewokeupandfoundtheworldoutsidetheirhouse.77.地球圍著太陽轉(zhuǎn)是常識。thattheearthturnsaroundthesun.78.在過去的幾年里，很多因素促進了公司的發(fā)展Manyfactorsthedevelopmentofthepanyinthepastfewyears.79.從廣義上講，語言是傳遞信息的方式。Language,,isinformationisexpressed.80.人類和動物的區(qū)別在于人會說Speecheshumanbeingsanimals.第三節(jié)：任務(wù)型閱讀（百強校英語解析團隊專供）（共5小題；每小題1分，滿分5分）請認(rèn)真閱讀下列短文，并根據(jù)所讀內(nèi)容在文后表格的空格處填入最恰當(dāng)?shù)膯卧~。注意：每個空格填1個單詞。請將答案寫在答題紙上相應(yīng)題號的橫線上。HaveyouheardofAmancioOrtega?HeestablishedZara,awellknowninternationalSpanishclothingbrand,whichmakeshisfortunereachover$65billion.Sowhat’stheirsecret?Dotheyoperatelikeotherpopularclothingretailers（零售商）?Mostclothingbrandsoperateusingatopdownapproach,wheretheirdesignsarebasedwhattheypredictwillbeepopularinthenextseason.However,Zaraconstantlycollectsinformationaboutconsumers.Itsstaffgoontothestreetsandinthemallsofcitiestoseewhatpeoplearewearing.Storemanagerstakenoteonwhatcustomers’tastesarelike,whicharereportedbacktoheadquartersthatwillthenmaketheirdecisions.Sothedecisionsarebasedonimmediatefeedback.Thisbottomupapproachhasallowedthebrandtobeepopularworldwideandcaterdirectlytowhatpeoplewant.Theirgrowthstrategy(策略)andsuccesshasofferedafewlessons.Forexample,Zaracollectsmuchconsumerdatafromdifferentplaces:streets,mallsandcustomers.Notallofitwillbeuseful,ofcourse,butthedataletsthemknowwhatpeoplelikeanddislike,andhowZaracancatertotheirneeds.Similarly,anythingyou’lldowillresultinfeedback.Whenyoudeliveraservice,people’sresponsesandbehaviorprovideusefulinformationforimprovement.Itletsusknowhowwe’redoingandwhetheradjustmentisneeded.Zarastudiesconsumerscontinuouslytodecidewhichdirectionitsdesignsshouldtakebeforestartingtheprocess.Gettinggoodsascloseaspossibletocurrenttrendsmeanssaleswilllikelyincrease.Similarly,wheneveryouneedtomakeadecision,youhavetoconsidertheinformationathand.Beforemakingbigdecisions,it’sbesttolearnmorefromdifferentsourcestoreducewhatyouaren’tcertainabout.Moreover,sometimesourenvironmentchangesfasterthatourplans.Soit’salsoimportanttostayflexibleandbewillingtoreassessthesituationfrequently.LearnfromZaraAnentrepreneur’s（企業(yè)家）success?Asthe8l.ofZara,AmancioOrtegaisoneoftherichestpeoplearoundtheworld.82.forZara’ssuccess?Zarabasesthedesignsoftheirgoodsontheirsurveyabouttheconsumersratherthanthe83.aboutthemarket.?Th