英文2024年日本報告

BrandFinance300Methodology28Services34+442073899400theaimof'bridgingthegapbetweenorganisationsofalltypestoconnecttheirbrandstothebottomline.Weputthousandsoftheworld’sbiggestbrandsacrossallsectorsaacrossawiderangeofdisciplinestotaxandaccounting.firmregulatedbytheInstituteofconsultancytojointheInternational20671)andourmethodolAustrianStandards,isofficibytheMarketingAccountabilityAsiaPacificWhatmakesabrandDeterminingbrandvaluestartswithcustomers.Theyexercisbyexpressingtheirpreferencfactorsincludingabrand’scommitmenttothem,cuttingedgetechnology,innovativeservicedeliveryandadaptabilitytochangiSuchinitiativesdeterminewhetrespondentsintheAsiaPacifiThispartofthestudycoversbrandawareness,ofbrandreputation,producinganunderstandingbrandvalue,wecombinethisanalysisofbrandperceptionswithfinancialanalysisofthebusinessthebrandisusedfoTheheartofwhatwedoisto“bridgethegapbetweenmarketingandfinance”tohelpcommunicatethebenefitsofmarketingandbrandingtofinancialteams.Wecandeterminetheunderlyingfactorsdrivingbranddecisionsonbrandpositioningandmarketingtacticssuchaspromotions,products,servicesandpricing.Inaddition,establishingcommongroundallowsmarketerstoarticulatetheimportanceoftheireffortsandenablesboardstopreparestrategiesthatoptimiseperformance.Understandingtheprecisefinancialvalueofanassetiscrucialforoptimisingreturns.Whetherconsideringbrandliororganisingbrandarchitecture,havingthisknowledgeisessentialforinformeddecision-making.BrandFinancehasconductedthousandsofvaluationsforbrandsandbrandedbusinesses,providinginsightstohelpitwillhelptodrivegrowth,profitabilityandworldwidepopularity.Wehopeyoufindthisstudyanditsinsightsinterestingandthatitenablesytoexplainandimprovethevalueadvising.Yourenquiriesarealsoimportanttous–pleasecontactmeifyoualookingtounderstandandbuilookforwardtoourconversationtoboostyourbrand’ssuccess.standing.StrategiseStrategiseeffectivelytoindustrystandardsforacompetitiveEmpoweryourmarketingtecomprehensiveknowledgeaboutOptimisecommunicationchannelsbyunderstandingandarticulatingyourbrand'sfinancialsignificance.makewell-informeddecisionsforcorporatesuccess.providesacompletebreakdownofcalculationsusedtodetermineyourrecommendationsforgrowingandgaininginsightsintoyourpositionagainstpeers.formarketspecificlearningsthatinformdecisionmaking.Accesstocompetitorsandleveragecompetitorsandleverageindustryforaglobalperspective.fromfastgrowingbrands,marketinthemarket,whatitrelativetothecompetition,andwhatdrivescustomerdecisionmakingforsuccess.acomprehensiveframeworktotrackandmeasurethecoblocksthatunderpinstrongbrands,whiledeliveringnuancedinsightsthatdirectstrategyforunderstanding,maintainingandbuildingbrandstrength.reportsdeliverexpertinsightrecommendationstopoweryour approximatelyUSD3.86trillamodestgrowthofalmost2%incomparisontothepreviousyear.Tinfluencedthevalueofitsleadingbrandsacrosskeysectorsincludingautomobiles,industrialconglomerates,andelectronics.itsstrongholdasthenation’smostvaluablebrcomparisontothepastyear.Theautomobilessereflectingitsbroadvisibilityandinfluence.TheseattributessupportToyota'smarketlanditssubstantialinfluenceintheautomotivesectorglobally.Intheindustrialconglomeratessectorledbybillion),thebrand’sstrongmarketpositionissupportedbyitsexceptionalscoresinthe‘consideration’and‘reputation’driversvisibilityandsignificantinfluence,accordingtoBrandremainsrenownedforitstechnologicalleadership.‘consideration’,‘familiarity’,and‘reputation’,owingtoitscontinuousinnovation,globalpresence,andstrongreputationforquality.AccordingtomarketinsightsbyDaiwaInstituteof2024.3232=ff41NTTHH5=ff6=7=SONY8▲HITACHlInspiretheNext91Gmw▲NI與與ANfcontinuestoholdontothetitleofbeingthemostbyitsstrongreputationforreliability,quality,Theautomobilemanufacturto89of100,areflectionofnotableimprovements,primarilyattributedtoanincrpointstothisimprovementbeingdrivenprimarilybyhighscoresinthemetricsof‘familiarity’,‘consideration’,and‘reintheglobalautomotivemarket.thatToyota'swebsiteaincreaseinperformance,enhfootprintandcustomerengagement.billion),holdsthesecondpositionwhileMithirdplaceasthemostvaluableJapane212▲TPKYo o5neyland89.089.0+15.6vTOYOTAf3灬87.4E-E4▲87.3+1.7o5▲87.1f6186.9ww71olGOME86.4-0.5E8▲86.3+23.8o9灬85.7-E▲olc84.9GROUPvbillion)standsoutastheonlyJapanetoachievetheprestigiousAAA+reinforcingitsgrowinginfluenceattheglobalscene.exceptionalscoresacrossseveralmetrics,including‘products’,‘promotion’,and‘fascoredhighlyinthe‘reputation’metric,particularlyforitspositivecontributionandbeingadmired,underscoringitspositionasaleIn2023,accordingtothebrandinitiativestoenhanceitsbrandstrength,particularlyinlightofits40thanniversarycelebrationsinApril,whichservedasapivotalmomenttoreinforceitsbrandidentityandengagewithguThismilestonewasexperiencesandpromoteloyaltyamongvisitorsprogramgaveguestspriorityaccesstocertainridesorshowsforanextrafee–helpingtoliftspending,asdidsalesofmerchandisecelebrahasrisenbyfourspotstobecomethesecof89of100andmaintainingitsAAAratingfrombrandstrengthrating,takesthirdraNPPONSTeeLFUJVFILMSEKISUIHOUSEACUAJFEup26spotsinourrankingrespondentsinJapanasbothvolumepremiumbrand.isthecountry’ssecondmovingup10spotstothe40thplacementamongimpressivebrandvaluegrowthThisgrowthalsoreflectsthecompany'sstrategicexpansion,includingitsUSD14.1billiodespiteinitialmarketconcernsaboutthepremiumpaid.Thisyear’sthirdrankholderasthefthe145thspotin2023to120ththisyear.Accordingfavourable,supportingthebrand'sperformance.aperfectscoreinitsvolumepremiummetricsandsawanimprovementinitsreputationscorescomparedto2023.f田TOYOTAf44HNTT7fNI與與AN8N9wfMonitor(GBEM)researPerceptionsIndexwhicofsustainabilityindrivingbrandconsiderationacrosssectors.intowhichbrandsglobalconsumersbelievetobemostcommittedtosustainability.ofbrandvalueattributabletosustainabilityperceptions.ThisSustainabilityPerceptionsValueisthefinancialvaluecontingentonabrand’sreputationforactingsustainably.fromthedifferencebetweensustainabilityperceptionsandactualperformance.The2024SustainabilityPerceptionsIndToyotamadesignificantstridesinitssustainabilityefforts,reinforcingitscommitmenttoenvironmentalresponsibilityacrossvariousaspectsofitsoperationsandthroughglobalrenewainfrastructure,suchasrefuellingstations,throughcollaborationswithvariouspartners.Thisincludedinitiativeslikeinstallingfuelcellgeneratorsandpromotinghydrogenfuelcellvehiclesinpublictransportationandlogistics.TheseeffortshighlightToyota'scommitmenttechnology.NTTsumitomocorporationLSOMPOYAMAHAsoftBankSONYInassessingthegapbetweensustainabilityperceptionsmeansthatbrandsustainabilityperformanceisenhancedcommunicationabouttheirsustainabilityefforts,sothatperceptionsareraisedtofullyaccountforthebrand’sactualsustainabilityperformance.MitsubishiGroup’sgapvaluesuggeststhaforshareholdersthroughenhancedcommunicationofitsimpactandaccomplishmentsinsustainability.InNovember2023,MitsubishiMotorsestablishedaSustainabilityCommitteetooverssustainabilitypracticesthroughoutthecompany.ThiscommitteereportedonsignificantsustainabilityissuestotheBoardofDirectoeffortswithglobalsustainabilitystandardsandrecommendationsfromt TheJapanesebankingsectorasteadygrowth,withitscombinetoUSD23.2billion.Acrucialfactorinthissuccesshasbeenthesector'sadoptionofdigitalinnovationtoglobalmarkets.Byutilisingadvancedtechnologiestostreamlineservicesandimproveaccessibility,ithasfirmlyestablisheditsleadershipinthemarket.ThetopfivemostvaluableJapaneranksasthe14thmostvscoresfor‘familiarity’andshowedimprovementsforscoresacrossthe‘reputation’and‘recommendation’Theretailbankingarm’sstatoUSD5billion)toexpandforits‘familiarity’metric.Thebrandfocusedondigitalservicestoallowretailcustomersandcorporateclientstocompletetransactionsandadministrativematterswithoutvisitingphysicalbranches.Withthisshift,itaimstoturnitsbranchesintospacesforprovidingin-personconsultingforcustomers.aglobalfinancialservicesgroup,holdsthethspotasthemostvaluableJapaneserankedwhileclimbingupothe300mostvaluableJapanesebrandslisted.Nomurarecordedimprovementsforscoresacrossthe‘familiarity’and‘consideration’metricsamongrespondentsinJapan.itscustomer-centricstrategies,innovationanddigitalisationefforts,amongothers.OccupyingthefourthrankamongthemostvaluableJapanesebankstorageserviceforbusinessdocumentsthatmeetstherequirementsoftherevisedElectronicmillion)comesinfifthasthemostvaluableJapanesethe132ndpositionamongJapan’s300mostvaluableincreaseproductionandefficiency,contributingtoutilisedgenerativeAitmadetoachievemoreproductivity.digitalisation,implementinginnovativestrategiestorevitaliseconsumerengagementanddrivemarketgrowth.Keyinitiativesincludedtheenhofonlineshoppingexperiences,wtheirmobileapplicationstooffercustomersseamlessbrowsing,personalisedrecommenpurchaseoptionsviasmartphones.Apparelbrandsformthe15thlargestcontributorcombinedvalueofallliimprovementsinits‘reputationwhichbecameaviralsensationwithover119millionfurtherenhancingthebrand'svisibilityanRisingfromthe138thto112thplacementamongexceptionallyhighlevelsof'considera‘familiarity’withthebrand.Thiscanbeattributedtothebrand’sfocusoncasual,comfort-weargarments,whichhavebecomepopularforfabricsandeaseofweaexcelsin‘familiarity’,abyitsstrongbrandpresenceandconsistentprocontinuestoleveragedigitalassets,engagimediamarketing,andembracingacustomer-centapproachtomaintainitspositionasaleadingglobalbrandintheactive-lifestyleindustrdroppedtothe214thransignificantdeclineforthebrandisseenincustomerequitymetricssuchas‘consideration’and‘familiarity’Thebrandannouncedits41styearofsponsorshipforfacedheadwindstoregainmomentumduetorisingcompetitioninthesmartwatchsegmentandshiftingcurrentlyholdsthe259thpositionamongthetop‘familiarity’and‘reputation’,underscoringitssignificantfootholdinJapaneseculture.Mizunofocusedoninnovativestrategiesinthelastquarterofincludingthelaunchofeco-friendlysportsgearmadefromsustainablematerialsandenhancingtheirdigitalpresencewithAI-drivenfitnessappsdesignedtopersonalisetrainingforusers.IndustrialconglomeratebrandsofJapanareunderthediversifiedsectorthisoffourbrandsaccountingforUSD98.4secondlargestcontributorontheoconglomeratesleverandexpertisetodiversifytheirportfolios,enteringservices,andlogistics.billion),leadsthissectorinadditiontobeingthesecondmostvaluabitsstrategicrebalancingofitsbusinessportfolio,focusingonhigh-growthsectorsandreallocatingresourcestonewopportunities.climbeduponespottotakethethirdrankasthemostbrand’sperformancewasdrivenbyitsstrategicfocusrelatedtohealthcareandtheirfinancialposition.billion),thethirdindustrialconglomeratebrandinourranking,hasmaintaineditspositionasthesixthmostvaluableJapanesebrandof2024.ThebrandisSumitomo’spledgetocommittosustainabilityisalsocommitmenttosustainablegrowththroughglobalwind,solar,geothermal,andhybillion),ranksfourthamongindustrialconglomeratefoundthatSumitomoGrouphadagoodscorefor'reputation'and'familiarity'metrics,underscoringitssignificantprogressinstrengtheningitsbrandimagebytwospotstosecurethe18thranvaluablebrand,supportedbyitsnotablesustainabilityefforts.JapanPostHoldingsintroducedEVsintotheirdeliveryfleet,aimingtoswitch50%oftheircollectionAdditionally,theyinstalledsolarpoweequipmentandpromotingtheuse20242023202420242024202311=Automobiles23▲34▲Mitsui42155=Automobiles66=77=8▲Hitachi981Logistics▲Automobiles▲911▲1▲1Automobiles▲1▲=▲Automobiles▲1▲1▲1Automobiles▲111▲AutoComponents11Nissay/NipponLifeInsurance▲1▲1▲1=1Automobiles-灬▲Automobiles=Automobiles▲1▲AutoComponents50441KyoceraElectronicsaaaaa2024202320242023202420231▲Fujifilm▲1Idemitsu1▲1▲▲▲▲▲1Utilities1▲111Nitori▲11Automobiles▲JapanAirlinesAirlines1Semiconductors▲AisinAutoComponents1Ajinomoto1Airlines11▲1MurataManufacturing1▲▲▲Utilities▲1▲1=▲11▲1111Semiconductors-灬-灬100100=2024202320242023202420231Utilities-灬1-灬▲▲11YamatoHoldingsLogistics▲Automobiles1-灬Logistics▲▲▲▲1Logistics1▲1▲AutoComponents▲▲-灬▲Asics▲▲JtektAutoComponents111▲-灬▲1111Utilities▲▲1Logistics1Logistics11▲Automobiles11Utilities▲1111501331AstellasPharmaPharma2024202320242023202420231-灬1▲▲Spirits11-灬1DaitotrustConstruction11-灬Logistics11-灬-灬Makita-灬11-灬Utilities1111111AutoComponents▲-灬Logistics-灬=1-灬-灬1Semiconductors11-灬1AutoComponents-灬1-灬Logistics-灬1Attack11Logistics▲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oeiultaVsisertniesouulaVdeesdidrpreaatrnroeiultaVsisertniesouulaVdeesdidrpreaatrnrMetafacebookAbrandshouldbevofthebusinessinwhichitoperateunderstandthelinksbetweenmarketingleaguetablesarethoseofthepote‘brandcontribution’awiderconcept.Anassessmentofoverall‘brandcontribution’toabusinessprovidesadditionalinsightstohelpoptimiseperformance.facebookfacebookinternationallyrecognisedstandardonassetincluding,butnotlintendedtoidentifygoods,servicesorentities,creatingdistinctiveimagesandassociationsinthemindsofstakeholders,therebygeneratingeconomicbenefits.earningsspecificallyrelatedAllbrandvaluationmethodologiesareessentiallytryingtoidentifythis,althoughtheapproachandassumptionsdiffer.AsaresultpublishedbrandvaluThesedifferencesaresimilartotheanalystsprovidebusinessvaluationsthoutthe“real”valufortheuseofbrandsintheformofbrandroyaltyThisissometimesknownasthe“RoyaltyRelief”methodologyandisbyfarthemostwidelyusedapproachforbrandvaluationssinceitisgroundedItisthebasisforapualwaysaugmentitwitharealunderstandingofpeople’sperceptionsandtheireffectsondemand–fromourdatabaseofmarketresearchBrandFinancehasprodanalysis.ThevaluesderivedonlyonpubliclyavailableinformationandcertainassumptionsthatBrandnoresponsibilityandwillnotbeliableintheeventthatthepubliclyainformationrelieduponissubsequentlyfoundtobeinaccurate.Theopinionsandfinancialanalysisexpressedinthereportarenottprovidinginvestmentorbusinessgovernmentororganisation.Thisisaugmentedbyananalprofitabilityinthesectorversusgenericbrands.Thisresultsinarangeofpossibleroyaltiesthatcouldthreecorepillars:“Inputs”whichareactivitiessupportingthefuturestrengthofthebrand;“Eqcurrentperceptionssourcedfromourmarketresearchperformancemeasuressuchasscoreoutof100,whichfeedssimilartoacreditrating.appropriateroyaltyratefortheuseofthiofparentcompanyrevenuesattributabletothebrandquestionandforecastthoserevenuesbyanalysinghistrevenues,equityanalystfoassumptionstoarriveatadiscounted,post-taxpresent Analyticalrigourandheartofourapproachtobrandmeasurementthestrengthofbrandsweconductastructured,quantitativereviewofdatathatreflectthe‘Brandtobrand-influencedcustomerbehaviour. WidelyrecognisedfactorsdeployedbymarketerstocreatePerceptionsofthebrandamongdifferentstakeholdergroups,withcustomersbeingthemostimportant.Quantitativemarketandfinancialmeasuresrepresentingthesuccessofthebrandinachievingpremium.AlthoughwefollowageneralstructureincorporatingthethreepilPerformance),theattributesincludedapparelbrandwilldifferinstructurefromanindexdesignedforatelecommunicationsbrand.Anindexofmouthrecommendation,andpricetelecommunicationscompanymayasimportantmetrics.Theseattributesareweightedaccordingtotheirperceivedimportanceindrivingthefollowingpillar:BrandInvestmentBusinessPerformancemeasuresforperceptions.Therefore,themquantitativestudyofasampleofoverinover25sectorsand3thatcanbeusedtofillgapsthatsurvtotalinvestmentlevels–forexampleinthatcanabetterguidetofutureincludeonlinemeasures–granularunderstandingofmarketingeffectiveness.Finallytheyaladditions,customerchurnandmarketsurveystoincorporateintwecollectallthisdataacrossallthemeasuretheircomparativestrength.Inordertoconvertrawoutof10thatarecomparablebetweenattributeswithinthescorecard,wethenthisbyreviewingthedistributionoftheunderlyingdataandcreatingaceilingbasedonthatdistribution.Eachformatsimilartoacreditrating.measureshelpsinformmanagersofabrand’spotentialforfuturesuccess. understandingthestrengthofyourbrandagainstyourcompetitors.futurebrandvaluegrowidentifyingthedriversofvalueorwaytomanageiteffectively.+BrandAudits+SyndicatedStudies+ResearchAnalytics+SoftPower/japan35benchmarking–comparisonsagainst framework.tounderstandwhatisimportantindriving /japan36interpreterbetweenthelanguagemarketersandfinanceteamstheyprovidestructureforbothtoworktogethertomaximisereturns.+BrandImpactAnalysis+LitigationSupport+InvestorReporting/japan tounderstandthebusinessimpacts+BrandPositioning++BrandPositioning+BrandArchitecture+Franchising&Licensing+BrandTransition+MarketingMixModelling+SponsorshipStrategy/japan38 andalignthemwithperformance.beenmoreimportantconsiderationsformarketers,financeprofessionals,sustainabilityservicesbringclarity,allowingyoutomaketherightyou