2024Q3亞馬遜沃爾瑪全球電商CPC數(shù)據(jù)報告-Pacvue泊客電商

$6,905.7$6,905.7$0.76$2.441.5%8.84%9.20%-3.92%$1.58t2.34%performance4sales登PACVUEQ32024CPC數(shù)據(jù)報告saas軟件+數(shù)據(jù),引領(lǐng)品牌出海新風(fēng)向oAmazonAdsewalmartconnectocategoryHighlightsINTRODUCTIONdpACVUEINTRODUCTION包含Amazon、包含Amazon、walmartconnect的季度趨勢,.亞馬遜美國市場商品推廣CPC.亞馬遜歐洲市場商品推廣CPC·沃爾瑪全球電商品牌廣告支出PACVUE.COM.CN22024PACVUE.COM.CN2dpACVUEINTRODUCTON2關(guān)于本報告4來自總裁的信6亞馬遜美國市場數(shù)據(jù)13亞馬遜歐洲市場數(shù)據(jù)20沃爾瑪全球電商數(shù)據(jù)27品類數(shù)據(jù)寵物用品美妝個護(hù)3C電子39總結(jié)PACVUE.COM.CN32024Q3PACVUE.COM.CN3dpACVUEEXECUTIVESUMMARY親愛的讀者,來自總裁的信PACVUE.COM.CN4PACVUE.COM.CN4dpACVUEEXECUTIVESUMMARYJULYJULYAUGUSTSEPTEMBERAmazonannouncesprojectAmelia,apowerfulgenerativeAI-basedKEYEVENTS4thofJulyBack-to-schoolLaborDayAmazonlaunchesnewAIvideoGeneratorBack-to-school&Back-to-collegesalesprimeDayJuly16-17sellingassistantBack-to-schoolQ32024PACVUE.COM.PACVUE.COM.CN5關(guān)鍵節(jié)點(diǎn)2024Q3CPC數(shù)據(jù)報告登PACVUEdpACVUERETAILERBENCHMARKScustomizeDashbardscustomizeDashbards4Agregate4AgregateDataSUresShedueArSsShedueArSsPatfrm2024Q3CPC數(shù)據(jù)報告PACVUE.COM.CN7dpACVUERETAILERBENCHMARKS2024Q3CPC數(shù)據(jù)報告PACVUE.COM.CN8登PACVUERETAILERBENCHMARKS2024Q3CPC數(shù)據(jù)報告亞馬遜廣告新聞PACVUE.COM.CN9:-PACVUERETAILERBENCHMARKSAmazonAdsCPC&ROAS2024Q3CPC數(shù)據(jù)報告預(yù)熱期和結(jié)束后的策略來確保PACVUE.COM.CN10dpACVUERETAILERBENCHMARKSAmazonAdsCTR&spend2024Q3CPC數(shù)據(jù)報告PACVUE.COM.CN11dpACVUEAMZ2024Q3CPC數(shù)據(jù)報告PACVUE.COM.CN12dpACVUE亞馬遜歐洲市場數(shù)據(jù)dpACVUERETAILERBENCHMARKSAPtmzedcampagnsAPtmzedcampagnsDaypartngAutmatedAutmatedRues2024Q3CPC數(shù)據(jù)報告PACVUE.COM.CN14PACVUERETAILERBENCHMARKS2024Q3CPC數(shù)據(jù)報告PACVUE.COM.CN15登PACVUERETAILERBENCHMARKS2024Q3CPC數(shù)據(jù)報告亞馬遜廣告新聞PACVUE.COM.CN16dpACVUERETAILERBENCHMARKS亞馬遜歐洲市場CPC&ROAS2024Q3CPC數(shù)據(jù)報告PACVUE.COM.CN17dpACVUERETAILERBENCHMARKS亞馬遜歐洲市場CTR&spendsponsoredproductsAdssponsoredsponsoredproductsAdssponsoredBrandsAds2024Q3CPC數(shù)據(jù)報告PACVUE.COM.CN18登PACVUE聚焦:歐洲市場趨勢2024Q3CPC數(shù)據(jù)報告PACVUE.COM.CN19登PACVUE沃爾瑪全球電商數(shù)據(jù)dpACVUERETAILERBENCHMARKSpreTraker&AdvanedAnaytSkeywrdRecpreTraker&AdvanedAnaytSkeywrdRecmmendatnssharefvensghts2024Q3CPC數(shù)據(jù)報告PACVUE.COM.CN21dpACVUERETAILERBENCHMARKS2024Q32024Q3CPC數(shù)據(jù)報告PACVUE.COM.CN22dpACVUERETAILERBENCHMARKSwalmartconnect趨勢2024Q3CPC數(shù)據(jù)報告PACVUE.COM.CN23dpACVUERETAILERBENCHMARKSwalmartconnectCpc&ROASonsorerouctsSOnsoreranSS2024Q3CPC數(shù)據(jù)報告PACVUE.COM.CN24ePACVUERETAlILERBENCHMARKSwalmartconnectCTR&spend2024Q3CPC數(shù)據(jù)報告PACVUE.COM.CN25登PACVUEWMT2024Q3CPC數(shù)據(jù)報告PACVUE.COM.CN26dpACVUE品類數(shù)據(jù)PACVUECATEGORYBENCHMARKSPACVUE.COM.CN28PACVUE.COM.CN28dpACVUE聚焦:寵物用品2024Q3CPC數(shù)據(jù)報告PACVUE.COM.CN29QOQ:8QOQ:8.87%YOY:21.3%dpACVUECATEGORYBENCHMARKSQOQ:-993%YOY:-13.3%2024Q3CPC數(shù)據(jù)報告寵物用品的廣告成本繼續(xù)逐年上漲，CPC成本上升客戶忠誠度極高，因此請PACVUE.COM.CN30QOQ:-0.87%YOY:2.7%QOQ:-0.87%YOY:2.7%QOQ:767%YOY:58.1%2024Q3CPC數(shù)據(jù)報告PACVUE.COM.CN31登PACVUE聚焦:美妝個護(hù)2024Q3CPC數(shù)據(jù)報告PACVUE.COM.CN32QOQ:12.01%YOY:-4.0%dpACVUEQOQ:12.01%YOY:-4.0%QOQ:-14.73%YOY:-11.6%2024Q3CPC數(shù)據(jù)報告隨著更多品牌加入亞馬遜，PACVUE.COM.CN33QOQ:-2.11%YOY:0.0%QOQ:-2.11%YOY:0.0%QOQ:19.37%YOY:47.1%2024Q3CPC數(shù)據(jù)報告PACVUE.COM.CN34登PACVUE聚焦:3C電子2024Q3CPC數(shù)據(jù)報告PACVUE.COM.CN35QOQ:7%YOY:-8.0%登PACQOQ:7%YOY:-8.0%QOQ:0.30%YOY:13.3%2024Q3CPC數(shù)據(jù)報告PACVUE.COM.CN36QOQ:-0.49%YOY:9.1%dQOQ:-0.49%YOY:9.1%QOQ:16.30%YOY:22.4%