英文2024年?duì)I銷AI報(bào)告

2024

STATEOF

MARKETING

AIREPORT

?2024,MarketingAIInstitute,AllRightsReserved.

2024STATEOFMARKETINGAIREPORT

TABLEOFCONTENTS

?WeMustAccelerateAILiteracyforAll—Now 3

?ExecutiveSummary 4

?Methodology 8

?TheRespondents 9

■Roles 9

■AreasofMarketing 9

■Industry 10

■B2Bvs.B2C 10

■Revenue 11

■Employees 11

?KeyFindings 12

■UnderstandingofAI 12

■ImportanceofAItoMarketing 13

■MarketingAIOutcomes 14

■StageofMarketingAITransformation 15

■AIAutomation 16

■RoleinEvaluatingandPurchasingMarketingAITechnology 17

■MarketingAIConfidenceLevel 18

■BarrierstoMarketingAIAdoption 19

■MarketingAIEducationandTraining 20

■AIOwnership 21

■AI’sImpactonMarketingJobs 22

■PersonalUseofAITools 23

■GenerativeAILicenses 24

■FavoriteAITools 25

■GenerativeAIPolicies 26

■AIEthicsPolicy 27

■AICouncils 28

■AIRoadmaps 29

■FeelingsonAI 30

■AIConcerns 31

■AIExcitement 32

■PreferredWaystoAdvanceAIKnowledge 33

?FinalThoughts 34

?AboutSalesloft 35

?AboutMarketingAIInstitute 35

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2024STATEOFMARKETINGAIREPORT

WeMustAccelerateAILiteracyforAll—Now

ALetterfromPaulRoetzer

Founder&CEO,MarketingAIInstitute

accelerateAI

Taoi’tletiIReportproves

literacyforall,asurgentlyaspossible.

Thisyear’sresearchisourmostexpansiveyet,containingdatafromalmost1,800marketingandbusiness

professionalsonhowtheyuseAI.Andthepictureitpaintsmakesitveryclearwe’reatacrossroads.

OurrespondentsarelargelyeagerandexcitedtoembraceAI.Manyofthemareactivelyinfusingitintotheirwork

andpilotingitattheircompanies.Buttheircompaniesarefailingtoadequatelysupportthem,withthevastmajority

lackingAItrainingandeducation.FewprovideguidanceandpoliciestoemployeestofosterAIadoption.Andmostlackanear-termstrategyforunderstandingAI’simpactontheirorganizationandapplyingiteffectivelytotheiroperations.

Tobehonest,thisisn’tsurprising.

AtMarketingAIInstitute,we’vepresentedtoandtalkedwiththousandsofmarketersandbusinessleadersoverthelastyear.We’veseenfirst-handhowexecutivesarescramblingtoadaptanddeviseAIroadmaps,whilefacingcomplex

challenges,including:alackofAI-savvytalent,legacy

techstacks,arapidlyexpandingAItechlandscape,fearofchangefromstaff,industryregulations,privacyandsecurityconcerns,andmountingcompetitivepressure.

WebelieveAIwillrapidlytransformbusinesses,industries,jobs,theeconomy,andsociety.Yetthevastmajorityof

professionalsandleadersarenotpreparedforthatchange.

Thereareanestimated100millionknowledgeworkersintheUnitedStatesalone.Theseknowledgeworkersincludenotjustmarketers,butlawyers,bankers,developers,

doctors,artists,teachers,andcountlessotherroles—allofwhomgetpaidforsolvingproblemsandproducing

outcomesusingtheirintelligence.RapidAIadvancementsinlanguage,vision,prediction,persuasion,reasoning,

decisioning,andactionareabouttoaugmenthuman

capabilitiesandredefineknowledgeworkatarateandscalethattheeconomyhasneverseen.Millionsofjobswillbe

impactedascompaniesrealizethepowerandpotentialofAItodriveproductivity,efficiency,andprofits.

Withoutformaltraining,support,andguidance,fartoomanyknowledgeworkersriskgettingleftbehindasAIdisruptseverytypeofcognitivelaborinmarketingandoutsideofit.

Thisiswhywe’vemadeitourmissiontoAccelerateAILiteracyforAll.

Thefutureofallworkishuman+machine,andweare

progressingundertheassumptionthatatleast80percentofwhatknowledgeworkersdoeverydaywillbeAI-assistedtosomedegreeinthenext1-2years.Everyone,nomattertheirtitle,background,orseniority,mustfullyunderstandhowtoeffectivelyandethicallyapplyAItotheirrole,

function,andcompanybeforeit’stoolate.

Now,here’sthegoodnews:

Thisyear’sresearchisalsofullofpositivesignalsthatAIunderstandingandadoptionisaccelerating—andthatmanyprofessionalsarehighlymotivatedtoembracethetechnology.

Infact,chancesare,yourbusinessisfullofprofessionalshungrytoaugmentandenhancetheirproductivityand

performancewithAI.

They’rejustwaitingoncompanieswiththewillandvisiontopointtheway.

PAULROETZER

Founder&CEO,MarketingAIInstitute

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2024STATEOFMARKETINGAIREPORT

ExecutiveSummary

MarketingAIInstituteandSalesloft,haveteameduptoproducethefourthannualStateofMarketingAIReport,whichprovidesunparalleledinsightintotheawareness,understanding,andadoptionofartificialintelligenceinthe

marketingindustry.

T

he2024StateofMarketingAIReportcontainsnever-

before-seendatafromnearly1,800marketersand

businessleadersonhowAIisbeingusedintheirwork.Thedatabuildsonthreepreviousyearsofresearch,allowing

forrichcomparisonsofattitudesandbehaviorsovertime.

Respondentscomefromeverysizecompanyimaginable,fromunder$1Minrevenueto$1B+.Whilethemajorityworkinmarketing,non-marketingbusinessleadersalsomakeupasizableportion(20%areCEOs/Presidents,forinstance).

Here’swhattheyhavetosay.

AIAdoptionAndUnderstandingAreOnTheRise

99%ofrespondentssaythey’repersonallyusingAIinsomefashion—andthelevelofAIusageisrisingsignificantly.

Thirty-sixpercentofrespondentssaythatAIisnow

infusedintotheirdailyworkflows—up7percentagepointsfrom29%whosaidthesamethinglastyear.Therewasalsoasignificantjumpinpeoplewhosaidthey“couldn’tlivewithoutAI,”from6%in2023to15%today.

Thisisaccompaniedbyacommensuratedropinthe

percentageofpeoplesimplyexperimentingthisyear(26%)fromlastyear(45%),indicatingthatmarketersandbusinessleadersareexpandingtheiruseofAIintheirwork.

understanding,alsoupfrom11%lastyear.

Thisisaccompaniedbyasignificantdropinthenumberwhoclassifythemselvesasbeginners,from35%lastyearto23%thisyear,indicatingthatthemarketisgettingmoreeducatedonAIterminologyandcapabilities.

TheMajorityOfMarketingTeamsAreNowPilotingAndScalingAI

WhenaskedwhichstageofmarketingAItransformationbestdescribestheirmarketingteams,themajoritynowsaytheyareeitherpilotingorscalingAI—asignificant

differencefromlastyear.Fifty-onepercentsaythey’reeitherpilotingorscalingAI,comparedto42%lastyear.

Additionally,confidenceinpurchasingAItechnology

isrising,thoughlessquickly.Forty-eightpercentof

respondentsratetheirconfidenceinevaluatingAI-poweredmarketingtechnologyatamediumlevel,aslightriseover2023(46%).

Fewerpeoplethisyearalsoratedthemselvesaslow

confidence(16%thisyearvs.21%lastyear),andslightlymoreratedtheirconfidenceashighorveryhigh(35%in2024vs.32%in2023).

Sixty-onepercentofrespondentsnowsaytheyhaveanintermediate-levelunderstandingofAI,upfrom54%lastyear.Sixteenpercentsaytheyhaveanadvanced

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2024STATEOFMARKETINGAIREPORT

SavingTimeWithAIIsThe#1OutcomeDesired(ByFar)

WhenaskedaboutthetopoutcomestheirorganizationswerelookingtoachievewithAI,respondents

overwhelminglyanswered“reducetimespenton

repetitive,data-driventasks,”with80%ofrespondents

citingthisoutcome.Thiswasthemostpopularresponsebyawidemargin.

Thenextmostcommonresponsewas“getmore

actionableinsightsfrommarketingdata,”whichwascitedby64%ofrespondents.

ChatGPTIsTheMostPopularAIPlatformLicensedInOrganizations

Thisyear,weaskedifrespondentswerebeingprovidedwithlicensestopopularAItools(ChatGPT,MicrosoftCopilot,andGoogleGemini).

Themajority(55%)saidtheirorganizationprovidedthemwithalicensetoChatGPTTeamorEnterprise.Thirty-

onepercentsaidtheywereprovidedwithaCopilotforMicrosoft365license.Andjust17%indicatedtheyhadaGeminiforGoogleWorkspacelicense.

Significantly,29%saidtheirorganizationdidn’tprovidealicensetoanyofthethreeoptionsgiven:ChatGPTTeamorEnterprise,CopilotforMicrosoft365,andGeminiforGoogleWorkspace.

Thisyear,wealsoaskedrespondentstowriteintheirfavoriteAItoolorplatform.ChatGPTwasoverwhelminglythemostpopularanswer,withmore590people(37%)directlycitingit.

LackofAIEducationAndTrainingIsStillAMassiveBarrier

Thisisthefourth-annualStateofMarketingAIReport,andeveryyear,alackofAIeducationandtrainingiscitedasthemostcommonbarriertoAIadoptioninmarketing.

Thisyearisnodifferent.Sixty-sevenpercentof

respondentssaidalackofeducationandtrainingwasthetopbarriertoAIadoptionintheirmarketing—andthisnumberactuallyroseslightlythisyearversuslastyear,when64%hadthesameresponse.

RespondentswerealsoaskedoutrightiftheirorganizationofferedAI-focusededucationandtrainingforthemarketingteam.Collectively,75%eithersaidno(47%),thatit’sin

development(24%),orthey’renotsuretrainingexists(4%).

Whilethesenumbershaveimprovedabitfromlastyear,they’restillconcerning.

Only34%OfCompaniesHaveGenerativeAIPolicies(ButThat'sUp55%From2023)

Respondentswereaskediftheirorganizationhad

generativeAIpolicies.Thirty-fourpercentsaidthey

did.Whilestillverylow,thatisanimprovementof12

percentagepoints(or55%)overlastyearwhenjust22%saidtheyhadthesepolicies.

RespondentswerealsoaskediftheirorganizationhadanytypeofAIethicspolicyorresponsibleAIprinciples,eitherpubliclyorinternally-facing.Thirty-sixpercentsaidtheydid,ajumpof15percentagepointsfrom21%in2023.

.

ThesecondmostcommonresponsewastheAI-poweredsearchenginePerplexity,withover184directmentions(12%ofrespondents).

RespondentsalsowroteinotherpopularAIassistants,

suchasClaudefromAnthropicandGoogleGemini,thoughatfarlowerrates.

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2024STATEOFMARKETINGAIREPORT

TheVastMajorityOfCompaniesLackAICouncilsandAIRoadmaps

Thisyear,weaskedrespondentsiftheirorganizationhadanAIcouncilchargedwithdevelopingpoliciesandpracticesandconsideringAI'simpactonthecompany.

Just29%saidtheydidhaveanAIcouncilinplace.

However,thelargestcompanieswith$1B+inrevenuebuckedthetrend,with54%sayingtheyhadone.

Wealsoaskedthisyearifrespondents’marketingteamshadanAIroadmaporstrategytoprioritizenear-termAIusecases.Only19%ofrespondentssaidtheydid.Again,$1B+companiesoutperformedhere,with26%saying

theyhadaroadmaporstrategy.

NearlyHalfOfRespondentsBelieveAIWill

EliminateMoreJobsThanItCreatesInTheNextThreeYears

RespondentsaremorepessimisticthaneverbeforeaboutAI’simpactonmarketingjobs.Forty-sevenpercentsay

AIwilleliminatemorejobsthanitcreatesinthenext

threeyears,a7percentagepointjumpfrom2023.(Thenumberofpeoplewhothinkmorejobswillbecreated

ratherthaneliminatedalsofellby5percentage,to31%ofrespondents.)

Therealsoappearstobeasignificantdisconnectbetweenhowcompanyleadersandlower-levelemployeesviewAI’sdisruptiontoemployment.

Executives(CEOs/Presidents,CMOs,andOtherC-suiteexecutives)aremostlikelytobelievemorejobswillbeeliminatedbyAI—withallhavinghigherthan50%of

respondentswhobelievethis.

Conversely,ManagersareleastlikelytothinkAIwouldeliminatemorejobsthanitcreates,withjust39%

believingthis.TheywerefollowedcloselybyEntry-Level

employees,only40%ofwhombelievethis.

Everyyear,wealsoaskrespondentshowtheyseeAIautomatingtheirmarketingtasks.

Thisyear,morerespondentsthaneverbelieveAIwill

leadtosignificantautomationofwork.Awhopping78%believethatmorethanaquarteroftheirmarketingtaskswillbeautomatedbyAItosomedegreeinthenext3

years.What’smore,34%ofrespondentsexpectanywherefromhalftotwo-thirdsoftheirmarketingtaskstobe

automatedinthesametimeframe.

Whencombinedwiththelackofeducation,policies,andAIinfrastructurelikeAIcouncilsandAIroadmaps,thispaintsaworryingpictureofAIpreparednessamong

workersatatimewhenAImayleadtojobdisruption.

OverallSentimentAboutAI’sImpactIsPositive,ButManyHaveConcernsAboutNear-Term

Negatives

Respondentswereasked,“Howdoyoufeelpersonally

aboutAIandtheimpactit’shavingonmarketing,

business,andsociety?”Sixty-eightpercentsaytheyhavepositivefeelingsaboutAI’simpact,andjust4%saytheyhavenegativefeelings.Fourteenpercentsaytheyfeel

neutralorareunsurehowtheyfeel.Thesenumbersareveryclosetolastyear’s,indicatingnosignificantchangeinAIsentimentfrom2023.

ThosepositivefeelingsseemtostemlargelyfromexcitementaboutAI’spotentialimpactonworkandbusiness.

Thisyear,wegaverespondentsatextboxtowritein

whattheyweremostexcitedaboutwhenitcametoAI.

ThemostpopularanswersrevolvedaroundAI’sability

tomaketheirworkmoreefficientandproductive.OtherpopularanswersfocusedonAI’spotentialtosuperchargeinnovationandcreativity,aswellasitsimpacton

businessgrowth.

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2024STATEOFMARKETINGAIREPORT

Thatdoesn’tmeanrespondentsdon’thaveveryrealconcernsaboutAI,though.

Thisyear,wealsogavethemthesameopportunityto

writeintheirtopconcernsaboutAI.Toppingthelist

wereconcernsaboutlackofresourcesandknowledgetotakeadvantageofAI,especiallygiventhespeedandpaceofAIdevelopment.Manyrespondentsexpressedseriousconcernthattheydon’thavethetoolsortimetoadequatelykeepupwithAI—andcouldfallbehindintheircompaniesandcareersasaresult.

Respondentswerealsooftenworriedaboutthe

misuseandabuseofAI,especiallywhenitcametothepropagationofdeepfakesandinstanceswhereAImaybestealingcopyrightedmaterial.

Othercommonconcernsrevolvedaroundprivacyand

security,withmanyworriedabouthowtokeeptheirdataandsystemsprivateandsecurewhenusingAI.

It’sClearThatWeStandAtACrossroads

Ourdatathisyearshowsthatmarketersandbusinessleadersarelargelyall-inonAI,usingitmorethanever,adoptingitwithintheircompaniesatunprecedented

rates,andviewingitpositivelyoverallforitspotentialtoimprovetheirwork.

Yetit’sclearthatwestandatacrossroads.

AsprofessionalsintegrateAIintotheirwork,theyarenowseeingthepotentialforAItodisruptbusinessandemploymentasusual.Andthatdisruptioncomeswithsomemixedfeelings.

Ononehand,manyfindaspectsofitexciting,withAI

offeringwaystodramaticallyimproveproductivityandperformance.Ontheotherhand,theybelievethatAIwill

automatesignificantamountsofworkandeliminatejobs.Arerespondentsadequatelypreparedforthat?

Onapersonallevel,maybe.TheyareincreasinglyinfusingAItoolsintotheirworkandeducatingthemselvesonthetechnology—allgoodsigns.

Butatthecompanylevel,lackofpreparednessis

worrying.Thefactthateducationandtrainingisstill

laggingsofarbehind,yearafteryear,isamajorredflag.SoisthelackofAIpolicies,councils,roadmaps,and

strategiesatmostcompanies.

Thedatasuggeststhatcompaniesaren’tdoingenoughandclearlylackasenseofurgencytoprepareworkersortheircompaniesforabusinessenvironmentthatisbeingrapidlydisruptedbyAI.

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2024STATEOFMARKETINGAIREPORT

Methodology

T

he2024StateofMarketingAIReportcollected

responsesto25questionsaboutAIanditsroleinmarketingandbusiness,aswellasinformationonthedemographicsofthesurveytakers.

ThesurveywasinthefieldfromMarch-July2024.

Respondentswerenotrequiredtoanswerallofthe

questionsinordertosubmittheirresponses.1,784

respondentscompletedatleastsomeofthesurvey,withthevastmajority(73%)completingthefullsurvey.

Assuch,thedatapresentedinthisreportmayreflect

varyingparticipationratesacrossdifferentdatapoints.

Throughoutthereport,weclearlyindicatethesamplesizeofrespondentsforaparticularanswerset.Insomeplaces,percentagesmayadduptomorethan100%,eitherduetomultipleresponsesbeingselectedortheroundingupof

percentagesforeasyreading.

ThesurveywasprimarilypromotedviatheMarketingAIInstitutewebsite,newsletter,podcast,andwebinars,soitispossiblethatrespondents,whohaveshownapredispositiontoAIcontentandinformation,mayhavehigherawarenessandadoptionlevelsofAIthanthe

broaderindustry.

Anoteaboutanincreaseordecreaseinpercentages.

“Percentagepoints"isusedwhendescribingthearithmeticdifferencebetweentwopercentages.Forexample,goingfrom40%to44%isanincreaseof4percentagepoints.

Meanwhile,"percentor%"isusedtodescribetherelativechangefromtheinitialvalue.Forexample,goingfrom40%to44%isa10%increase,becausethe4percentagepointincrease(44%-40%=4%)represents10%oftheinitial40%value(4%÷40%=10%).

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2024STATEOFMARKETINGAIREPORT

TheRespondents

64%

OFRESPONDENTS

IDENTIFYTHEIRROLES

ASDIRECTOR-LEVEL

ORABOVE.

Surveyrespondentsrepresentadiversesetofroles,marketingdisciplines,andcompanysizes.

Roles

Thehighestpercentageof

respondents(23%)identify

themselvesasDirectors.

Thenexthighestrolecitedis

Manager(22%),followedcloselybyCEO/Presidentat20%.

TheC-suiteasawhole

comprises32%ofrespondents.ChiefMarketingOfficers

comprise9%ofthetotal.

Percentageof

RoleRespondents

Director.........................................................23%

Manager.......................................................22%

CEO/President.............................................20%

Other.............................................................10%

ChiefMarketingOfficer...............................9%

VicePresident...............................................9%

Entry-Level.....................................................4%

OtherC-Suite.................................................3%

82%

OFRESPONDENTSAREINVOLVEDINCONTENT

MARKETING.

n=1,736

AreasofMarketing

Respondentswereaskedabouttheareasofmarketingthey’reinvolvedin.Theycouldselectmultiplemarketingcategories.

Contentmarketingleadsthepackat82%,followedbysocialmediamarketingat69%.Othertop

areasincludeemailmarketing(67%),analytics(62%),and

advertising(62%).

Percentageof

RoleRespondents

ContentMarketing......................................82%

SocialMediaMarketing.............................69%

EmailMarketing..........................................67%

Analytics.......................................................62%

Advertising...................................................62%

Comms/PR..................................................55%

SearchEngineOptimization.....................51%

CustomerExperience................................44%

Sales..............................................................38%

Ecommerce.................................................21%

Other.............................................................13%

n=1,756

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2024STATEOFMARKETINGAIREPORT

29%

OFRESPONDENTS

WORKINMARKETING

PROFESSIONAL

SERVICES.

Industry

Marketingprofessionalservicesistheindustrymostcommonlyidentifiedbyrespondents,

comprising29%ofthose

surveyed.Othercommonindustriesincludesoftware;professionalservices;other;education;healthcare;andmanufacturing.

Percentageof

RoleRespondents

ProfessionalServices:Marketing............29%

Software.......................................................12%

ProfessionalServices:Other......................8%

Other...............................................................8%

Education.......................................................7%

HealthCare....................................................6%

Manufacturing...............................................5%

Media&Entertainment................................4%

Finance...........................................................4%

Construction..................................................2%

ConsumerPackagedGoods(CPG)..........2%

RealEstate.....................................................2%

Retail...............................................................1%

ConsumerServices......................................1%

Telecommunications...................................1%

Arts..................................................................1%

Insurance.......................................................1%

Government...................................................1%

Publishing.......................................................1%

Travel...............................................................1%

Transportation...............................................1%

Recreation......................................................0%

Hotels..............................................................0%

Restaurants...................................................0%

88%

OFRESPONDENTS

WORKINB2B.

n=1,755

B2Bvs.B2C

Whenaskediftheircompanywasbusiness-to-business(B2B)or

business-to-consumer(B2C),51%saytheyareexclusivelyinB2B,

while37%saytheyareinbothB2BandB2C.TenpercentsaytheyareexclusivelyinB2C.

Giventheoverlaps,88%eitherworkexclusivelyorpartiallyinB2B,while47%workexclusivelyorpartiallyinB2C.

Percentageof

B2Bvs.B2CRespondents

B2B................................................................51%

B2C................................................................10%

Both...............................................................37%

NA....................................................................2%

n=1,705

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2024STATEOFMARKETINGAIREPORT

51%

OFRESPONDENTSWORK

INORGANIZATIONSWITH

$10MORMORE

INREVENUE.

Revenue

Themajority(51%)ofrespondentsworkatcompanieswith$10M

ormoreinrevenue.That’sa

significantjumpfrom42%in2023.

Thirty-sixpercentofrespondentssaytheyworkatcompanieswith$50Mormoreinrevenue,alsoajumpcomparedto26%lastyear.

Largeenterprises($1B+)sawthebiggestjumpyeartoyear.Lastyear,just8%ofrespondentssaidtheyworkedat$1B+firms.Thisyear,it's13%(anincreaseof5

percentagepointsor63%)

Revenue

PercentageofRespondents

$0-$1M........................................................27%

$1-$10M.....................................................22%

$10-$50M...................................................15%

$50-$100M..................................................6%

$100-$250M................................................7%

$250-$500M................................................5%

$500M-$1B..................................................5%

$1B+..............................................................13%

53%

53%OFRESPONDENTS

WORKATORGANIZATIONS

WITH50ORMORE

EMPLOYEES.

n=1,695

Employees

Themajority(53%)ofrespondentsworkat

organizationswith50ormore

employees,a5percentage-pointincreasefrom2023.

EmployeesNumber

PercentageofRespondents

1-9................................................................28%

10-49...........................................................18%

50-99.............................................................9%

100-249.........................................................9%

250-499........................................................7%

500-999........................................................5%

1,000-2,499..................................................6%

2,500-4,999..................................................3%

5,000-9,999..................................................4%

10,000-19,999..............................................3%

20,000+..........................................................7%

n=1,741

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2024STATEOFMARKETINGAIREPORT

KeyFindings

AspartoftheStateofMarketingAIReport,respondentswereaskedtoanswer25questionsabouttheirAIknowledgeandhowtheirorganizationusesAIinmarketing.

Herearetheirresponses.

UnderstandingofAI

61%ofmarketersclassifytheirunderstandingofAIasintermediate.

Q:“HowwouldyouclassifyyourunderstandingofAIterminologyandcapabilities?”

WhenaskedhowtheyclassifytheirunderstandingofAIterminologyandcapabilities,61%ofrespondentssay

theyareattheintermediatelevel,anincreasefromlastyear’s54%.Twenty-threepercentsaythey’rebeginners,asignificantdropfrom35%lastyear.And16%saythey’readvanced,upfrom11%lastyear.

AIUnderstanding

■Beginner.........................23%

■Intermediate...................61%

■Advanced........................16%

n=1,757

CEOs/Presidents,ontheotherhand,havethe

highestproportionofrespondentswithanadvanced

understanding(26%).CMOscomeinsecondplace,with23%citinganadvancedunderstandingofAI.

Theincreasesinintermediateandadvanced

understanding,combinedwiththedropinnumberof

beginners,indicatethatthemarketismorefamiliarwithterminologyandcapabilitiestodaythanin2023.

Entry-levelemployeesfarandawaydisplaythelowest

percentageofrespondentswhocategorizethemselvesashavinganadvancedunderstandingofAI(9%).Entry-levelemployeesarealsothegroupmostlikelytosaytheyhaveabeginner-levelunderstanding(31%).

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2024STATEOFMARKETINGAIREPORT

ImportanceofAItoMarketing

66%ofmarketerssayAIiseitherveryimportantorcriticallyimportanttotheirmarketingsuccessoverthenext12months.

Q:“HowimportantisAItothesuccessofyourmarketingoverthenext12months?”

Tw