《跨境電商直播（雙語）》課件-3.1選擇跨境直播的渠道和時間

Cross-BorderE-CommerceLiveStreaming(Bilingual)跨境電商直播（雙語）IntroductioncaseVickycan’twaitforthelivestreamafterhelpingtoformateam,selectgoodsanddesignthelivestreamscene.However,themastertoldherthatweshouldfirstpromoteacross-borderlivestream,thatis,warmuplivestream,accumulatelivestreamtraffic,andimporttrafficforthelivestreaminadvance.ThisrequiresVickyandthelivestreamteamtopreparethelivestreampromotionalmaterials.Howtochoosetimeandchannelsforthelivestream?Howtodesignthelivestreamtitleandcover?Howtowritethelivestreampromotionaltext?Howtoshootandeditthelivestreampreviewshortvideo?Questions03/LearningscenePreheatacross-borderlivestream跨境直播預(yù)熱準(zhǔn)備目錄ContentsChoosechannelsandtimeforacross-borderlivestreaming選擇跨境直播的渠道和時間3.1Designtitleandcoverforacross-borderlivestream設(shè)計跨境電商直播標(biāo)題和封面3.2Spreadinformationofacross-bordere-commercelivestream

傳播跨境電商直播信息3.3知識目標(biāo)KnowledgeobjectivesGettoknowdifferentcountry’scultureandconsumerbehavior01Understandthetheoryofmarketingfunnel02Gettoknowrequirementsofaneye-catchingtitle03Understandprocessfordesigninganattractivecoverforalivestream04Gettoknowlogicforshootingavideoforpreheating05Understandreasonsforselectionoftimeandchannelforreleasingpreheatinginformation06能力目標(biāo)SkillobjectivesChoosechannelsandtimeforadifferenttargetmarket01Designaneye-catchingtitleforalivestream02Designanattractivecoverforalivestream03Shootavideoforattractingmorecustomers04Posttheinformationforpreheatingalivestream0518:39素質(zhì)目標(biāo)Qualitiesobjectives01Complywithnationaleconomiclawsandregulations,internationale-commerceandsocialmediaplatformrules02Fullyperformcivicobligations,andreportincomeandincomeinfullandintime,andpaytaxes03Dedicated,abidebycompanycultureanddiscipline,andcompletebasiclivestreamingtasksontimewithhighqualityandquantity04Senseofeagernesstocommunicateideastocustomerwithdifferentculturebackground05Bepatientandrespectotherpeople’sworkin

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organisation06Striveforexcellence3.1Choosechannelsandtimeforacross-borderlivestreaming選擇跨境直播的渠道和時間3.1.1Selectappropriatechannels3.1.2Selectrightpromotiontime3.1Choosechannelsandtimeforacross-borderlivestreaming3.1.1Selectappropriatechannelslocation0-22-44-66-88-1010-1212-1414-1616-1818-2020-2222-24IonlineWechatNoNoDouyin,Taobao,PDDNoNoNoSeldomonTaobao,PDDDouyin,Baidu,XiaohongshuofflineToschoolWorkWorkLunchandrestworkGohomeDinnerWalkRestParentsonlineofflinecustomersonlineTimezoneofflineTimezoneFillinblanksforyou,yourparentsandyourcustomer’sactivitiesforaworkingday3.1.1Selectappropriatechannelslocation0-22-44-66-88-1010-1212-1414-1616-1818-2020-2222-24IonlineEnglishchannelNewsNoSeldomonDouyin,Taobao,PDDNoNoPrepareforworkPrepareforworkDouyin,Baidu,XiaohongshuofflineMarketLeisuretimeWalkorshoppingLunchandrestsleepingCookingDinnerWalkRestParentsonlineofflinecustomersonlineTimezoneofflineTimezoneFillinblanksforyou,yourparentsandyourcustomer’sactivitiesforaholiday3.1.1Selectappropriatechannels3.1.1Selectappropriatechannels3.1.1Selectappropriatechannels3.1.1SelectappropriatechannelsJan2023BrazilMar2022Brazil3.1.1SelectappropriatechannelsMyanmar3.1.1SelectappropriatechannelsAccountintroduction3.1.1SelectappropriatechannelsHardadvertisementShortvideoInsertlivestreampreviewinformation,suchaslivestreamtheme,benefits,products,etc.,toguideconsumerstodownloadlivestreamsoftwareandwatchlivestream3.1.1SelectappropriatechannelsSoftAdvertisementFindotherwaysassoftadvertisementforlivestream3.1.1SelectappropriatechannelsSoftAdvertisementThekeytosuccessofOrolay?3.1.1SelectappropriatechannelsThekeytosuccessofGreatStar3.1.2SelectrightpromotiontimeAllcountriesEcommerceHolidayCalendar2023forMarketing|Printful3.1.2SelectrightpromotiontimeUSAShoppingHolidays:TheBestDaystoShopThisYear()3.1.2SelectrightpromotiontimeUSAShoppingHolidays:TheBestDaystoShopThisYear()3.1.2SelectrightpromotiontimeAustralia3.1.2SelectrightpromotiontimePopularOnlineShoppingwebsitesinMyanmarRGO473.1.2SelectrightpromotiontimeRecognitionInterestAttentionFirsttimepurchasingRepurchasingLessloyaltyLosingPotentialcustomerRespondingcustomerNewcustomerMaturecustomerDecliningcustomerSilentcustomerrecommendationContentrelease:shortvideocontentplantinggrass,livestreamnoticeStoreandproductpage:productkeywords,detailspageandpriceActivityNotice:warmupofplatformactivitiesBusinesscooperation:multiplatformsreapingAnchoractivitiesCouponSubsidyRetainingCaringplanafterpurchasePostpurchasediscountContinuousnewsreleaseLessactiveFangroupticketOldcustomercouponsRecallingPromotionactivitiesSuperbranddayNewproductrecommendationCurveofcustomerlifecycle3.1.2SelectrightpromotiontimeNormalpromotiondaysDay:nomorethanaweek,3-5daysTime:customer’ssurfingtimeBigpromotioneventsDay:maybeaheadof1-2months,10-15dayslaterTime:customer’ssurfingtimeanddifferentexposure3.1.2SelectrightpromotiontimeJune18MidshoppingdayinChina3.1.2SelectrightpromotiontimeNovember11SingledayinChina小×?xí)p十一“種草-拔草”投放節(jié)奏總覽及回顧3.1Choosechannelsandtimeforacross-borderlivestreamingThingsyouneedtoconsider?Profitandbudg