Cross-Border E-commerce知到智慧樹章節(jié)測試課后答案2024年秋浙江工商大學

Cross-BorderE-commerce知到智慧樹章節(jié)測試課后答案2024年秋浙江工商大學第一章單元測試

OneofE-Commerce'scharacteristicsistradechainisflatten.(

)

A:錯B:對

答案:對

第二章單元測試

WhichofthefollowingisNOTavalidpaymenttoolinChinanowadays?（）。

A:Check

B:Digitalcash

C:Mobilewallet

D:Bitcoin

答案:Bitcoin

WhichofthefollowingisNOTatoolforriskmanagement?（）。

A:futures

B:swaps

C:corporatebond

D:options

答案:corporatebond

Whichofthefollowingsareindicatorsevaluatingindividualcreditworthiness（）。

A:character

B:collateral

C:confidence

D:capacity

答案:character

；collateral

；capacity

Whichofthefollowingsareelementsofrisk（）。

A:probability

B:price

C:outcome

D:loss

答案:probability

；outcome

Letterofcreditisbasedoncommercialcreditwhilecollectionisbasedonbankcredit.（）

A:錯B:對

答案:錯

第三章單元測試

Whichtoolcandevelopandmineandtrackkeywords?()

A:KeywordSpy

B:GoogleTrends

C:Alexa

D:Googleanalysis

答案:KeywordSpy

Ifwatchesareverypopular,youcanfindamatchingwatchstrapforcustomers.Thiskindofmethodis()

A:SocialMedia

B:RelevantProducts

C:HitPriceRange

D:treediagram

答案:RelevantProducts

WhichofthefollowingareB2Cimportplatforms?()

A:TmallInternational

B:DHgate

C:VIPSD:Xiaohongshu

E:Koala

答案:TmallInternational

；VIPS；Xiaohongshu

；KoalaExternaldatageneratedbymarketsandindustriesotherthantheenterprise()

A:對B:錯

答案:對ThefirstwordoftheAmazonListingtitleisthelargesttrafficentry()

A:對B:錯

答案:對

第四章單元測試

UndertheCIFrule,whichofthefollowingobligationsisnotrequiredoftheseller?（）。

A:Insurancecosts

B:Exportdeclaration

C:Importcustomsclearance

D:Transportationcosts

答案:Importcustomsclearance

AtwhichpointFOBcommodityliabilityistransferredfromtheexportertotheimporter.（）。

A:Goodstopaythebuyer

B:Onboardtheship

C:Freecarrier

D:AlongsideShip

答案:Onboardtheship

ForCIF,exporterwillpreparethegoodsanddocuments,transportgoodstoport,customsclearance.（）

A:對B:錯

答案:錯ePacketismainlyforlightandsmallitemsoftheairmailservice.（）

A:對B:錯

答案:對Whichofthefollowingaretherolesofoverseaswarehouse?（）。

A:Deliveryandcollection

B:Customsclearance

C:Returnslabeling

D:FBAservice

答案:Deliveryandcollection

；Customsclearance

；Returnslabeling

；FBAservice

第五章單元測試

Ofthefollowing,whichisNOTthetypeofsearchenginemarketing?（）。

A:In-sitepromotion

B:Keywordadvertising

C:SEO

D:Biddingranking

答案:In-sitepromotion

Ofthefollowing,whichbelongtovideomarketing?（）。

A:Promotionalvideosforproductsorenterprises

B:Videoplacementmarketing

C:Videoadvertisements

D:Othersarecorrect

答案:OthersarecorrectOfthefollowing,whichisin-sitemarketingforcross-bordere-commerce?（）。

A:Trackoperationsandpromotioninsideandoutsideofcompetitors

B:Detaileddescriptionoptimization

C:Optimizethetitle

D:Commodityattributes

答案:Trackoperationsandpromotioninsideandoutsideofcompetitors

；Detaileddescriptionoptimization

；Optimizethetitle

；Commodityattributes

Internetmarketingisanimportantpartoftheoverallmarketingstrategyofanenterprise.（）

A:對B:錯

答案:對Aslongaswefindtherightsocialnetworkplatform,wedon'tneedtorelyonthetraditional"spreadingnetwork"marketing,andcanreachthetargetconsumersmoreaccurately.（）

A:對B:錯

答案:對

第六章單元測試

Acompany'ssupplychainstrategy（）

A:definesthesetofcustomerneedsthatitseekstosatisfythroughitsproductsandservices.

B:specifieshowthemarketwillbesegmentedandhowtheproductwillbepositioned,priced,andpromoted.

C:determinesthenatureofprocurementandtransportationofmaterialsaswellasmanufactureanddistributionoftheproduct.

D:specifiestheportfolioofnewproductsthatitwilltrytodevelop.

答案:determinesthenatureofprocurementandtransportationofmaterialsaswellasmanufactureanddistributionoftheproduct.

Thefirststepinachievingstrategicfitbetweencompetitiveandsupplychainstrategiesisto（）

A:ensurethatallfunctionalstrategieswithinthesupplychainsupportthesupplychain'slevelofresponsiveness.

B:matchsupplychainresponsivenesswiththeimplieduncertaintyofdemand.

C:understandthesupplychainandmapitontheresponsivenessspectrum.

D:understandcustomersandsupplychainuncertainty.

答案:understandcustomersandsupplychainuncertainty.

Whattypeofnetworkdesignisrepresentedinthediagram?

（）

A:Fullyflexiblenetwork

B:Dedicatednetwork

C:Chainednetworkwithtwolongchains

D:Chainednetworkwithonelongchain

答案:Fullyflexiblenetwork

Revenuemanagementuses(）

A:differentialpricingtoincreaserevenue.

B:thesupplychainmixtodecreaseexpenses.

C:staticpricingtoincreaserevenue.

D:themarketingmixtoincreaserevenue.

答案:differentialpricingtoincreaserevenue.

Thegoalofaggregat