Unit 4 Part 3-4 Reading and Writing【中職專用】高三英語（高教版2021·拓展模塊）

高版版拓展模塊

Unit4CorporateCulture第3、4課時ReadingandWritingBeabletounderstandcorporateculturefromsixaspects;BeabletoexplainandintroducecorporatecultureofaChinese-famousbrand;Beabletowriteainvitationletterandamemo.Understandtheroleofcorporatecultureinpromotingthedevelopmentofenterprises.LearningObjectivesKnowledgeobjectivesAbilityobjectivesEmotionalobjectivesGraspthevocabularyandsentencepatternsaboutcorporateculture;Part1WarmingupWatchandanswer1.Whichcorporateisintroducedinthevideo?

WatchandanswerWatchandanswer2.Whatisthecorporatecultureoftheenterprise?華為核心價值觀成就客戶、艱苦奮斗、自我批判、開放進取、至誠守信、團結(jié)合作Huaweicorevaluescustomerachievementhardworkself-criticismopenandenterprisingsincereandtrustworthyunityandcooperationPart2ReadingReadandmatch讀下面四段有關(guān)企業(yè)文化的介紹，劃出關(guān)鍵詞并將其與相應(yīng)的企業(yè)匹配。A.anITcompanyB.anexpressmailservicecompanyC.acoffeechainD.acellphonecompany1Ourcompanyfocusesonprovidingthebestservicebydeliveringparcelsfastandsafelytocustomers.Webelievethatacompanyshouldn’tonlythinkaboutmakingmoney.We’dliketodevelopalong-termbusiness,andaimtomakepeople’slifemoreconvenientwithourbestservice.A.anITcompanyB.anexpressmailservicecompanyC.acoffeechainD.acellphonecompany2Thestoryofourcompanybeganinahumblegarage,withthreefriendsworkingdayandnight.Ithasbeenimaginationandhardworkthathavekeptusgoingforwardtobecamethebestinthefieldofsmartphones.It’simpossibletosumupeverythinginasinglearticle,butpassionhasbeenoneofthemostimportantfactors.Readandmatch讀下面四段有關(guān)企業(yè)文化的介紹，劃出關(guān)鍵詞并將其與相應(yīng)的企業(yè)匹配。A.anITcompanyB.anexpressmailservicecompanyC.acoffeechainD.acellphonecompany3Ourcorporatecultureiscenteredonourcustomersbecausewebelievethatcustomersatisfactionisoursuccess.Asyouknow,wedon’tjustsellcoffee.Wesellanexperience.Wekeepourstoresopenlateatnightbecausewewantourcustomerstoknowtherewillalwaysbeaplaceforthemtositdownandhaveacupofcoffee.Readandmatch讀下面四段有關(guān)企業(yè)文化的介紹，劃出關(guān)鍵詞并將其與相應(yīng)的企業(yè)匹配。A.anITcompanyB.anexpressmailservicecompanyC.acoffeechainD.acellphonecompanyThehistoryofourcompanyisnotlongbutwehavegothundredsofmillionsofusersinChina.WehaveinvestedalotintechnologyandactivelytakenpartinthedevelopmentoftheInternetindustry.Ourgoalisnotjustdevelopingtechnology,butenrichingthelivesofouruserswithit.4Readandmatch讀下面四段有關(guān)企業(yè)文化的介紹，劃出關(guān)鍵詞并將其與相應(yīng)的企業(yè)匹配。ReadandunderlineCorporatecultureisthetermthatdescribesthevaluesheldincommonwithinacompany.Thecultureaffectstheattitudeofemployeesandthewaytheywork.Thefollowingaspectsareallrelatedtocorporateculture.VisionAgreatculturestartswithavisionstatement,whichguidesacompany’svaluesandprovidesitwithpurpose.Goodvisionstatementswillhelpemployeesmakerightdecisions.ValuesAcompany’svaluesarethemostimportantpartofitsculture.Ifthevisionstatementshowsthecompany’spurpose,thevalueswilltellemployeeshowtoachieveit.PracticesValuesareoflittleimportanceunlesstheyareputintopractice.Ifacompanytakesprovidingbestservicesasoneofitskeyvalues,itmayhaverelativerequirementsorpoliciestoencourageemployeestodoit.讀有關(guān)企業(yè)文化的介紹，標注出關(guān)鍵詞。topicdefinationofcorporateculturefunctionofcorporateculture讀有關(guān)企業(yè)文化的介紹，劃分語篇的結(jié)構(gòu),總結(jié)各段落的主要內(nèi)容。PeopleNocompanycanbuildaculturesuccessfullywithoutpeoplewhoshareitsvaluesandhavetheabilitytocarrythemout.Peoplearewillingtostickwithculturestheylike,somostcompaniesemploythosewhoarenotjusttalentedbutalsofitforthecorporateculture.HistoryEverycompanyhasitsownhistory.Itisimportanttofindoutthevalueofitandmakeitakeyfactorwhenbuildingthecorporateculture.Forexample,somecompaniesmayestablishcompanymuseumstotelltheirhistory,whichaimstomaketheirculturemorepowerful.PlacePlaceshapesculture.Itistruethatthelocation,constructionanddecorationoftheworkplacehaveinfluenceonthevaluesandbehaviorsofpeoplewhoworkthere.ReadandunderlineReadandconclude讀有關(guān)企業(yè)文化的介紹，歸納文章結(jié)構(gòu)。Part1 Para1DefinationandfunctionofcorporateculturePart2 Para2VisionPara3ValuesPara4PracticesPara5PeoplePara6HistoryPara7PlaceSixaspectsofcorporatecultureReadandchoose讀有關(guān)企業(yè)文化的介紹，選擇正確答案。Whatiscorporateculture?A.Thebooksandvideosaboutacompany.B.Thevalueseveryoneinacompanybelievesin.C.Thehistoryofacompany.D.Therulesallstafffollow.2)Whatisthemostimportantpartofcorporateculture?A.Thevalues.B.Thepeople.C.Thehistory.D.Thevision.3)Ifacompanytakesprovidingbestservicesasitskeyvalue,whatisitlikelytorequireitsemployeestodo?A.Askcustomerstowaitwhentheyarebusy.B.Askemployeestolearncorporateculture.C.Neverarguewithcustomers.D.Encourageemployeestocreatenewproducts.4)Acompanyalwayspreferstochoosepeoplewho

.A.arecreativeB.havefinishedinternshipsC.havegraduatedfromcollegeD.shareitsvalues5)Whydosomecompaniesestablishcompanymuseums?A.Toselltheirproducts.B.Tomaketheworkplacemoreinteresting.C.Toemploymoretalentedpeople.D.Tomakegooduseoftheirhistory.Readandchoose讀有關(guān)企業(yè)文化的介紹，選擇正確答案。Readandcomplete再讀關(guān)于企業(yè)文化的介紹，補全下面的信息表。CorporateCultureVisionGuideacompany’s1)

andprovideitwithpurpose.ValuesTellemployeeshowto2)

thecompany’spurpose.PracticesValueswillbeoflittle3)

iftheyarenotputintopractice.PeoplePeoplewho4)

thecompany’svaluesandhavetheabilityto5)

themoutarenecessaryforbuildingcorporateculture.History6)

outthevalueofthecompany’shistoryandmakeitakeyfactorwhenbuildingcorporateculture.Place7)

,constructionand8)

oftheworkplacehaveinfluenceonemployees’valuesandbehaviors.valueachieveimportancesharecarryFindLocationdecorationPart3LanguageLearning行業(yè)PPT模板http:///hangye/values

n.價值；價值觀念eg:Ifsocietyistoexistasaunity,itsmembersmusthavesharedvalues.社會若要成為一個統(tǒng)一的群體，它的成員就必須有共同的價值觀。

attitude

n.態(tài)度，看法eg:Weallhaveourtimes,butIdotendtohaveanoptimisticattitude.我們都有自己的時代，但我確實會有一種樂觀的態(tài)度。relatedto

與（某人或某事物）有關(guān)eg:Successofamanisdirectlyrelatedtothechoicemadebyhimself.一個人的成功與他自己的選擇直接相關(guān)。makedecision

作決定eg:It'shardtomakedecisionwithoutthinkingitover.沒經(jīng)過仔細思考很難作出決定。visionstatement

愿景宣言eg:Thecompany'svisionstatementoutlinesitsgoalsforthenextdecade.公司的愿景宣言概述了未來十年的目標。行業(yè)PPT模板http:///hangye/

practicesn.實踐；練習(xí)

eg:Therealgainscomeinbenefitsandworkpractices.但真正的收獲來自收益和工作實踐。achieve

v.（經(jīng)努力）達到；獲得成功

eg:Teamworkisrequiredinordertoachievetheseaims.要達到這些目標需要齊心協(xié)力。employee

n.雇員employern.雇主，老板employn.&v.使用；雇用employmentn.使用；職業(yè)；雇用employableadj.可雇用者；符合最低雇用要求者eg:Thefirmhasover500employees.這家公司有500多名雇員。We'llhavetocheckhimoutbeforeweemployhim.我們得先調(diào)查一下再雇用他。行業(yè)PPT模板http:///hangye/powerful

adj.強大的，有影響力的eg:You'reapowerfulman–peoplewilllistentoyou.你是個有影響力的人–人們會聽你的。relativerequirement

相關(guān)需求

eg:EvidenceofbasicproficiencyinEnglishispartoftheadmissionsrequirement.基本英語水平的證明是錄取條件的一部分。

purpose

n.

目的，意圖；目標

eg:Thepurposeofindustryistocreatewealth.勤勞的目的是致富。

duringthefair

展會期間eg:aworldtradefair世界交易會acraft/abook/anantiquefair工藝品展銷會；書市；古玩交易會

onbehalfof

代表eg:·Thelawyerspokeonbehalfofhisclientincourt.律師在法庭上代表他的客戶發(fā)言。TranslatethefollowingsentencesintoChineseorEnglish.Pracitce企業(yè)文化影響員工的態(tài)度和工作方式。價值只有付諸實踐才有意義。1.Thecorporatecultureaffectstheattitudeofemployeesandthewaytheywork.2.一種偉大的文化始于一個愿景宣言。3.Valuesareoflittleimportanceunlesstheyareputintopractice.Agreatculturestartswithavisionstatement.4.我們愿意堅守自己喜歡的文化。5.場地塑造文化。Peoplearewillingtostickwithculturestheylike.Placeshapesculture.TranslatethefollowingsentencesintoChineseorEnglish.PracitcePart4Writing讀邀請函，將邀請函的結(jié)構(gòu)名稱與相應(yīng)內(nèi)容匹配。DearMs.Fellini,Onbehalfoftheorganizingcommittee,Iwouldliketoinviteyoutothe20thHarbinInternationalTradeFair.Thisyear’seventisgoingtobeheldfromJune15thto19thinHarbinInternationalExhibitionCenter.1)___________signature署名opening開頭moreinformationjobtitle工作頭銜salutation稱呼語closing結(jié)尾salutation3)_________________2)__________openingmoreinformationDuringthefair,aseriesofbusinessactivitieswillbeheld.ItwillbeagoodopportunitytomeetChineseandinternationalpartnerswithproductsandservicesuptoyourexpectation.Youcangotoourwebsitetolearnmoreaboutthefairandregister.Readandmatchwhowhatwhenwhere讀邀請函，將邀請函的結(jié)構(gòu)名稱與相應(yīng)內(nèi)容匹配。Readandmatchsignature署名opening開頭moreinformationjobtitle工作頭銜salutation稱呼語closing結(jié)尾Readandmatch.讀邀請函，將邀請函的結(jié)構(gòu)名稱與相應(yīng)內(nèi)容匹配。Wedohopeyourschedulewillallowyoutoacceptourinvitation.Lookforwardtoseeingyouatthefair.Yoursrespectfully,LiuQianwenPresidentOrganizingCommitteeofthe20thHarbinInternationalTradeFair4)__________closing5)____________signature6)_________jobtitle讀邀請函，歸納邀請函結(jié)構(gòu)。ReadandmatchStructure

GreetingHello/DearXXXSubjectInvitationaboutBodyContentsClosingSincerely,/Bestwishes.InvitationLetterReadandcomplete再讀邀請函，完成其關(guān)鍵信息的備忘錄。EventDate Place ActivitiesReasonsforAttending1)

.2)

.3)

.Aseriesof4)

Meet5)

.withproductsandservicesuptoyourexpectation.The20thHarbinInternationalTradeFairJune15thto19thHarbinInternationalExhibitionCenterbusinessactivitiesChineseandinternationalpartners根據(jù)備忘錄，完成給卡特先生的邀請函。EventThe20thChinaInternationalFashionFairDateandTime March27thtoApril2nd,thisyearPlaceShenzhenExhibitionandConventionCenterActivitiesFashionshowsandfashionforumsReasonsforattending MakebrandsbetterknownandfindnewbusinesspartnersOrganizerOrganizingCommitteeofthe20thChinaInternationalFashionFairReadandcomplete根據(jù)備忘錄，完成給卡特先生的邀請函。ReadandcompleteDearMr.Carter,Onbehalfoftheorganizingcommittee,Iwouldliketoinviteyouto1)

.Thisyear’seventisgoingtobeheld2)

in3)

.Duringthefair,4)

.willbeheld.Itwillbeagoodopportunityto5)

.Youcangotoourwebsitetolearnmoreaboutthefairandregister.Wedohopeyourschedulewillallowyoutoacceptourinvitation.6)

.7)

,TanJunMarketingDirector8)

.

the20thChinaInternationalFashionFairfromMarch27thtoApril2ndShenzhenExhibitionandConventionCenterfashionshowsandforumsmakeyourbrandbetterknownandfindnewbusinesspartnersYoursrespectfullyOrganizingCommitteeofthe20thChinaInternationalFashionFairLookforwardtoseeingyouatthefair.讀邀請函，歸納邀請函的模板。ReadandmatchDearMs.\MrXXX,Onbehalfof...,Iwouldliketoinviteyouto....Thiseventisgoingtobeheld...(time)in(somewhere).Duringthefair,aseriesofbusinessactivitieswillbeheld.Itwillbeagoodopportunityto....Youcangotoourwebsitetolearnmoreaboutthefairandregister.Wedohopeyourschedulewillallowyoutoacceptourinvitation.Lookforwardtoseeingyouatthefair.Yoursrespectfully,xxxJobtitleGreetingSubjectBodyClosingPart5SummaryIhavemasteredthefollowingwordsandexpressions:values

attitude

relatedtovisionstateme