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football502024
july2024
theannualreportonthemostvaluableandstrongestfootballclubbrands
BrandFinanceFootball502024/football2
Contents
AboutBrandFinance3
Foreword4
DavidHaigh,Chairman&CEO,BrandFinance
2024Summary6
BrandValue&BrandStrengthAnalysis8
RegionalAnalysis18
Sponsorship37
BrandSpotlights42
AlAinFC43
InterviewwithRashedAbdulla,CEO
Buildingastart-uptotransformreputation
andfinancialriskmanagementinsports47
InterviewwithJoelAttwal,Co-FounderandCEO
BrandValueRanking(EURm)50
BrandValueRanking(USDm)51
BrandValueRanking(GBPm)52
BrandStrengthIndexRanking53
ClubEnterpriseValue54
Methodology58
SportServices66
?2024Allrightsreserved.BrandFinancePlc.
About
BrandFinance
Theworld's
leadingbrandvaluation
consultancy
Forsportsenquiries,pleasecontact:
HugoHensley
HeadofSportsServices
h.hensley@
Forbusinessenquiries,pleasecontact:
RichardHaigh
ManagingDirector
rd.haigh@
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PennyErricker
GlobalPressEnquires
p.erricker@
Forallotherenquiries:
enquiries@+442073899400
BridgingthegapbetweenMarketingandFinance
BrandFinancewassetupin1996withtheaimof'bridgingthegapbetween
marketingandfinance'.Formorethan25years,wehavehelpedcompaniesand
organisationsofalltypestoconnecttheirbrandstothebottomline.
Quantifyingthefinancialvalueofbrands
Weputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Ranking
brandsacrossallsectorsandcountries,wepublishover100reportsannually.
Uniquecombinationofexpertise
Ourteamshaveexperience
acrossawiderangeofdisciplines
frommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting.
Pridingourselves
ontechnicalcredibility
BrandFinance,acharteredaccountancy
firmregulatedbytheInstituteof
CharteredAccountantsinEnglandandWales,isthefirstbrandvaluation
consultancytojointheInternational
ValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO
20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapproved
bytheMarketingAccountabilityStandardsBoard.
BrandFinanceFootball502024/football4
Foreword
DavidHaigh
Chairman&CEO,BrandFinance
Whatisthepurposeofastrongbrand:toattractcustomers,tobuildloyalty,
tomotivatestaff?Alltrue,butforacommercialbrandatleast,thefirstanswermustalwaysbe‘tomakemoney’.
Hugeinvestmentsaremadeinthedesign,launch,andongoingpromotionof
brands.Giventheirpotentialfinancialvalue,thismakessense.Unfortunately,most
organisationsfailtogobeyondthat,missinghugeopportunitiestoeffectivelymakeuseofwhatareoftentheirmostimportantassets.Monitoringofbrandperformanceshouldbethenextstep,butisoftensporadic.Whereitdoestakeplace,itfrequentlylacksfinancialrigourandisheavilyreliantonqualitativemeasures,poorlyunderstoodbynon-marketers.
Asaresult,marketingteamsstruggletocommunicatethevalueoftheirwork
andboardsthenunderestimatethesignificanceoftheirbrandstothebusiness.
Scepticalfinanceteams,unconvincedbywhattheyperceiveasmarketingmumbo
jumbo,mayfailtoagreenecessaryinvestments.Whatmarketingspendthereis,
canenduppoorlydirectedasmarketersarelefttooperatewithinsufficientfinancialguidanceoraccountability.Theendresultcanbeaslowbutsteadydownwardspiralofpoorcommunication,wastedresources,andanegativeimpactonthebottomline.
BrandFinancebridgesthegapbetweenmarketingandfinance.Ourteamshave
experienceacrossawiderangeofdisciplinesfrommarketresearchandvisual
identity,totaxandaccounting.Weunderstandtheimportanceofdesign,advertising,andmarketing,butwealsobelievethattheultimateandoverridingpurposeofbrandsistomakemoney.Thatiswhyweconnectbrandstothebottomline.
Byvaluingbrands,weprovideamutuallyintelligiblelanguageformarketingand
financeteams.Marketersthenhavetheabilitytocommunicatethesignificanceof
whattheydo,andboardscanusetheinformationtochartacoursethatmaximisesprofits.Withoutknowingtheprecise,financialvalueofanasset,howcanyouknowifyouaremaximisingyourreturns?Ifyouareintendingtolicenseabrand,howcan
youknowyouaregettingafairprice?Ifyouareintendingtosell,howdoyouknow
whattherighttimeis?Howdoyoudecidewhichbrandstodiscontinue,whetherto
rebrandandhowtoarrangeyourbrandarchitecture?BrandFinancehasconducted
thousandsofbrandandbrandedbusinessvaluationstohelpanswerthesequestions.
Professionalsportsandfootballinparticularfosterssomeofthemostrecognizablebrandsglobally.TopclubssuchasRealMadrid,ManUtd,BayernMunichand
othersboastbrandstrengthsimilartothatofCocaColaandGooglewhichtruly
putstheircaliberintoperspective.Manyofthesetopclubsearnsizeablesums
throughbroadcasting,commercialandmatchdayincomewithasignificantchunkofcommercialincomebeingderivedfromcorporatesponsorship,amarketwhichcontinuestogroweachyear.Withsuchsignificantmoneyonthetableandtheriseofnewopportunitiesacrosstheindustry,thenecessityforaclearunderstandingofallaspectsoffootballfinanceiscrucialtothesuccessofallstakeholdersintheindustry.Wetrustyouwillfindtheinsightsgeneratedinthisreportinformativeandusefulinyourendeavours,andwelookforwardtocontinuingtheconversationwithyouinthefuture.
GainInsight
Leveragestrategicinsightstoenhanceyourbrand'sfinancialstanding.
StrategicGuidance
Strategiseeffectivelytopositionyourbrandasamarketleader.
BenchmarkYourPerformance
Benchmarkyourbrandagainst
industrystandardsforacompetitiveedgeinthecorporatelandscape.
EmpowerYourMarketingTeam
Empoweryourmarketingteamwithcomprehensiveknowledgeaboutyourbrand'sfinancialvalue.
EnhanceCommunication
Optimisecommunicationchannelsbyunderstandingandarticulatingyourbrand'sfinancialsignificance.
DeepenUnderstanding
Deepenyourfinancialacumenandmakewell-informeddecisionsforcorporatesuccess.
Request
yourown
BrandValueReport
BrandFinance'sBrandValueReport
providesacompletebreakdownoftheassumptions,datasources,andcalculationsusedtodetermineyourbrand’svalue,aswellasbrand
equityresearch.
Eachreportincludesexpert
recommendationsforgrowing
brandvalue,drivingperformance,andgaininginsightsintoyour
positionagainstpeers.
enquiries@
2024
Summary
RealMadrid
reclaimstitle
ofworld’smostvaluableand
strongestfootballclubbrand
+RealMadridknocksManchesterCityFCoffthetopspottoreclaimitspositionasworld’smostvaluablefootballclubbrand
+ManchesterCityFCdropsdownto2ndplace
despitestronggrowthinbrandvalueandstrength
+FCBarcelonaretains3rdplaceintherankingdespiteongoingfinancialdifficulties
+ManchesterUnitedFCandLiverpoolFCretain4thand5thpositionsintheranking
+ParisSaintGermainFC(PSG)increasesbrandvalueandstrength,despitelosingstarplayers
+Germanclubsseepromisingbrandvaluegrowth
BrandFinanceFootball502024/football8
2024Summary
RealMadridknocksManchesterCityFCoffthetopspottoreclaimitspositionasworld’smostvaluablefootballclubbrand
RealMadridisonceagaintheworld’smost
valuablefootballclubbrand,surpassing2023’s
winnerManchesterCityFC.Withitsbrandvalueup
16%toEUR1.7billion,RealMadrid’sreturntothetopisdrivenbyrecordrevenuegrowth,resultingfrom
continuedaccomplishmentsbothonandoffthepitch.Withabrandstrengthindex(BSI)scoreof96.3/100,andequivalentAAA+rating,RealMadridalsoremainstheworld’sstrongestfootballbrand.
Thisexceptionalscorealsomakesitoneofthe
strongestbrandsintheworld,evenstrongerthan
brandssuchasGoogle,Coca-Cola,Ferrari,andRolex,accordingtoBrandFinance.
RealMadrid’sstatusasoneoftheworld’smostrecognisableandprestigiousfootballclubsis
underscoredbyitsperfectscoresacrossseveralmetrics,includingsquadinvestment,stadia,andsponsorships.
RealMadridalsonotedanexceptionalscoreforitsstarplayers,underpinnedbystrategicinvestmentssuchasglobalsuperstarKylianMbappé-widelyconsidered
oneoftheworld'sbestplayers-andyoungtalentJudeBellingham.
Thesehigh-profiletransfershavethepotentialtosignificantlyboosttheclub’srevenuebydriving
matchdayandmerchandisesales,whileenhancingglobalvisibilityandfanengagementthroughsocialmedia.RealMadridiscurrentlytheworld’smost
followedfootballclubonInstagram,andMbappéisamongthemostfollowedathletesintheworld.
RealMadridalsoachievesaperfectscoreforitsgreatstadium.ThereopeningoftheSantiagoBernabéu
stadium,followingaEUR1.7billionrenovation,has
bolsteredgameattendanceandmatchdayrevenue.
Continuouson-pitchaccomplishmentsincluding
winningtheir36thLaLigatitleand15thChampions
Leaguefinal,havefirmlyestablishedtheSpanish
powerhouseasadominantforceinEuropeanfootball,andsolidifiedtheirelitereputation,accordingtoBrandFinance’sresearch.
BrandFinanceFootball502024/football9
2024Summary
Top10MostValuableFootballBrands2024?BrandFinancePlc.2024
1
▲
EUR1.7bn
●
+16%
CITY
hhcHES
2
1
EUR1.6bn
+7%
FCB
3
=
EUR1.5bn
●
+12%
4
=
EUR1.4bn
+3%
5
=
FOOTBALLCLUB
EUR1.4bn
+1%
6
▲
EUR1.2bn
●
+12%
7
1
EUR1.2bn
仆
+7%
8
=
EUR1.0bn
+10%
9
=
HOTSPR
EUR0.9bn
-3%
H
ALL
10
=
EUR0.8bn
-3%
RealMadrid’sreturntothetopofthe
rankinghighlightsasimpleconclusion;thisclubistrulythebestinthebusiness.Inadditiontoitsexceptionalon-pitch
success,theclub'scommercialactivitieshaveconsistentlydrivensignificant
revenuesandreinforceditsglobal
brandinfluence.Assuch,RealMadridhasalsocementeditspositionastheworld’sstrongestfootballbrand.Notingtopscoresforattributesincludingits
enormousfanbase,richheritage,andstar-studdedsquad,globalsportingfansandsponsorsalikecannotdenytheimmensefinancialpowerthatthisclubcontinuestocommand.
HugoHensley
ValuationDirector,BrandFinance
BrandFinanceFootball502024/football10
2024Summary
ManchesterCityFCdropsdownto2ndplacedespitestronggrowthinbrandvalueand
strength
BehindRealMadrid,ManchesterCityFC(brandvalueup7%toEUR1.6billion)isthesecond-mostvaluablefootballclubbrand,havingrecordedslightlyslowergrowthinitsbrandvalue.Nonetheless,theclubhascelebratedrecordrevenuesdrivenbyconsistent
on-pitchsuccess.
Inlate2023,ManchesterCityachievedahistoric
milestonebybecomingthefirstEnglishclubto
simultaneouslyholdthePremierLeague,FACup,
UEFAChampionsLeague,UEFASuperCup,andFIFAClubWorldCuptitles.Theseaccoladeshaveledtosubstantialincreasesincommercialandmatchdayrevenue,furtherbolsteringtheclub’sfinancialpower.
ManchesterCity’sBSIscorehasalsoimproved
considerablyto92.8/100,earninganAAA+rating,thehighestratingawardedbyBrandFinance.AccordingtoBrandFinance’sresearch,theclubachievesperfectscoresforitsambition,andforplayingexcitingandentertainingfootball.
Top10StrongestFootballBrands2024?BrandFinancePlc.2024
1
=
96.3
●
+1.5
2
=
FOOTBALLCLUB
93.7
+0.4
CITY
hhcHES
3
▲
92.8
+4.3
4
FCB
▽
92.7
●
+0.1
5
▽
91.6
-0.9
6
=
90.3
+1.9●
7
8
9
=S
▲
▲
89.7
+1.5
86.2
+4.0仆
84.6
+2.7仆
ALL
10
▽
84.5
+0.8
2024Summary
StarplayerssuchasErlingHaalandandPhilFodenhavesignificantlyboostedtheclub’son-field
effectivenessandmarketability,underscoringCity'sstatusasoneoftheworld’smostformidableteams.
ManchesterCityalsonotesaperfectscoreforbeingwellrunandmanagedoffthepitch,bolsteredbyPepGuardiola’sdistinctiveleadershipstyle.GuardiolaiswidelyrecognisedforestablishingastrongidentityatManchesterCitythroughaphilosophyfocusedonacollectivevisionandgoal.Hisinnovativetactics
andfocusonplayerdevelopmentarewidelycreditedwithtransformingtheclubintoadominantforceininternationalfootball.
Tocapitaliseonthissuccessandexpandtheir
globalfanbase,ManchesterCityFCwillembarkona‘Champions4-In-A-RowTrophyTour’inpartnershipwithofficialclubpartnerEtihadAirways.Thetour
followslastyear's"TrebleTrophyTour,"whichvisited21countries.
Theseinitiativesaimtocreateauthenticand
engagingexperiencesfortheclub’sglobalfanbase,bolsteringfanengagementwhilealsodriving
commercialopportunitiesandrevenuegrowth.
Top10BrandValueBSIComparison?BrandFinancePlc.2024
?2024?2023
100
95
96959493
93
89
9393
92
93
90
88
90
88
86
82
8484
8283
90
85
80
75
70
RealMadridCF
LiverpoolFC
ManchesterCityFC
FC
Barcelona
ManchesterUnitedFC
FCBayernMunich
ArsenalFC
ParisSaint-Germain
ChelseaFC
TottenhamHotspurFC
BrandFinanceFootball502024/football11
2024Summary
Top10TeamsBrandValueOver2014-2024?BrandFinancePlc.2024
1800
1600
1400
1200
1000
800
600
400
200
0
20142015201620172018201920202021202220232024
?RealMadridCF
?FCBayernMunich
?ManchesterCityFC?ParisSaint-Germain
?FCBarcelona?ArsenalFC
?ManchesterUnitedFC?TottenhamHotspurFC
?LiverpoolFC?ChelseaFC
FCBarcelonaretains3rdplaceintherankingdespiteongoingfinancialdifficulties
FCBarcelonahasmaintaineditspositionasthe3rd
mostvaluablefootballbrand,witha12%increase
inbrandvaluetoEUR1.5billion,despitefacing
significantfinancialchallenges.NotablyarestrictedsalarycapofEUR204million,significantlylowerthanRealMadrid’satEUR727million.Thiscapseverely
restrictsBarcelona'sabilitytosignandretaintop
playersfortheupcoming2024/25season,potentiallyaffectingtheiron-fieldperformance,competitiveness,andappealtosponsors.
Thatsaid,FCBarcelona’syouthacademyLaMasiahasbeeninstrumentalinmaintainingtheclub’s
stabilityamidfinancialchallenges.Byproducinganewgenerationofplayerswhocancompetefor
trophies,LaMasiahasreducedtheclub’sspendingonexpensivetransfers.
BrandFinanceFootball502024/football12
2024Summary
TheemergenceofyoungtalentssuchasLamine
Yamal,PauCubarsi,andFerminLopezhavealso
bolsteredFCBarcelona’son-pitchperformance.
Thisisfurtherevidencedbytheclub’sperfectscoreforitsstarplayers,accordingtoBrandFinance
research.
Assuch,FCBarcelonahasnotedaslightincrease
initsBSIscoreto92.7/100,exemplifyingitsabilitytomaintainastrongbranddespitefinancialchallenges.Theclub'srichhistory,passionateglobalfanbase,
andrecenton-fieldsuccesses(includingwinningLaLigain2022-23)havereinforcedtheclub’spositiveperceptionsandglobalappeal.
Barcelonaalsonotedperfectscoresforitsgreat
stadiumandmatchdayexperience,evenastheclubtemporarilyplayatEstadiOlímpicLuísCompanysduringrenovationsofitshomestadium,CampNou.
Therenovationproject,whichwillbooststadium
capacity,ishopedtoelevatethematchdayexperienceforfansandmaximiserevenuestreamsthrough
increasedticketsales,hospitalityofferings,andyear-roundcommercialactivities.
Barcelona'scommercialstrengthisfurthersupportedbyitshigh-profilepartnerships,notablyitsongoing
collaborationwithSpotifyasthemainshirtandstadiumsponsor.
BrandValueintheTop50byCountry2024?BrandFinancePlc.2024
%oftotal
NumberofBrands
Country
Total
€20.9bn
BrandValue(EURm)
●
England
9,079
43.4%
17
●
Spain
4,314
20.6%
8
●
●
●
●
Germany
3,456
16.5%
11
Italy
1,931
9.2%
6
France
1,541
7.4%
3
Other
593
2.8%
5
Total20,914100%50
BrandFinanceFootball502024/football13
2024Summary
9,000
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
Top10MostValuableBrandsbyLeague(EUR)?BrandFinancePlc.2024
8,070
4,457
3,353
2,196
1,832
PremierLeague-80.4LaLiga-70.9Bundesliga-68.7SerieA-66.5Ligue1-60.0
Top10AverageBSI
Thesepartnershipsunderscorethebrand’sability
toattractmajorsponsors,andhowthebrandisakeyassetinsustainingrevenuegrowthintheface
ofsignificantfinancialchallenges.
ManchesterUnitedFCandLiverpoolFCretain4thand5thpositionsintheranking
ManchesterUnitedFChasretaineditspositionas
the4thmostvaluableclubbrandwitha3%increase
inbrandvalue,nowstandingatEUR1.4billion.This
increaseinbrandvaluecomesdespiteongoingfan
discontentregardingtheteam'spoorperformance,withdisappointingresultsinboththePremierLeagueandinEuropeancompetitions.Offthepitch,frustrations
havegrownovertheclub’scontroversialownershipandprolongedtakeoversaga,heighteningfanuncertaintyovertheclub’sfuture.
DespiteaslightdropinitsBSIscoreto91.6/100,theclubcontinuestoexcelinkeymetricsofBrandFinance’sresearch,achievingperfectscoresfor
reputation,squadinvestment,andpassionatefanbase.
BrandFinanceFootball502024/football14
2024Summary
Theclub’srichheritageandhistorycontinuetobemajorassets,contributingtoitsenduringappealtobothfansandsponsors.WhileexperiencingadipinbroadcastingrevenueduetomissingoutontheChampionsLeague,theRedDevils’FAcupwinagainstManchesterCity
thisyearislikelytostrengthenitsglobalprofileandcommercialappeal.
Aswellasbeingthe5thmostvaluablefootballclub
brand,LiverpoolFC(brandvalueup1.5%toEUR1.4
billion)isalsotheworld’s2ndstrongestfootballclub.
Theclub'sBSIscorehasrisento93.7/100,withan
AAA+rating.TheRedscommandperfectscoresacrossvariousmetrics,includingitspassionatefans,rich
heritage,andgreatstadium.Anfield,theiconichomeofLiverpoolFC,isgloballyrenownedforitsrichhistory,andembodiesthetraditionthatdefinesLiverpool's
footballheritage.
Topfootballingclubshavehistoricallyattracted
majorpartnersbecausetheybringbrandattributes
suchasprestige,heritage,innovation,andsuccess
topartnerbrands,butsustainabilitycredentialsin
termsofenvironment,communityandgovernanceareincreasinglyimportant.In2023,LiverpoolFCrankedfirstinBrandFinance’s2023FootballSustainability
Index,whichhasfurtherenhancedtheclub’soverallreputationandpositiveperceptionamongstfans.
ParisSaintGermainFC(PSG)increasesbrandvalueandstrength,despitelosingstarplayers
TheFrenchpowerhousehasdroppedonepositionoveralltorankin7thdespitea7%increaseinbrandvaluetoEUR1.2billion.
Notably,thedepartureofglobalsuperstarsMessi,Neymar,andMbappéisexpectedtoimpactthe
\club’scommercialoutlook,potentiallyleadingto
reducedmerchandisesales,decreasedsponsorshipvalues,andapossibledeclineininternationalfan
engagement.
Thatsaid,PSG'sstrongon-fieldperformance
continuestodriveitsglobalreputation.Thisis
underscoredbyanincreaseintheclub’sBSIscore
to86.2/100,subsequentlymovingupthreepositionsinthebrandstrengthrankingtoeighth.
TheclubmaintaineditsdominanceinLigue1,
clinchingtheirthirdconsecutiveleaguetitleand12thoverall,alongwithvictoriesintheCoupedeFranceandTrophéedesChampions.PSGalso
commandsstrongperceptionsforitspassionatefanbase,andforitsiconicsponsors.Global
partnershipswithbrandpowerhousesNike,QatarAirways,VisitQatar,andQNBhavesignificantlybolsteredtheclub’srevenue.
Notably,PSGisownedbyQatariSportsInvestments,andthreeoftheclub'ssponsorsareQataristate
-ownedbrands.Thisexemplifieshowownersuseclubstocreatebrandingopportunitiesfortheirbusinessesorrelatedentities.
TheownershipofPSGbyQatariSportsInvestmentsispartofQatar'sbroaderstrategytoenhanceits
nationalbrand,whichalsoincludeshostingthe2022FIFAWorldCup.Thisisn’tanewpractice,withotherclubsundertakingsimilarinitiativesinthepast,suchasLeicesterandKingPowerorNewcastleandSportsDirect.
BrandFinanceFootball502024/football15
2024Summary
GermanclubBayer04Leverkusenseesthebiggestbrandvaluegrowth
GermanfootballclubBayer04Leverkusenhasseen
thebiggestbrandvalueincreaseofallclubbrands
inthetable,up72%toEUR333.6million,aswellas
asignificant9-pointincreaseinitsbrandstrength
indexscoreto70.5/100.Theclubachievedahistoricmilestonein2024bywinningtheirfirsteverBundesligatitle,aswellastheGermanCup.
TheybecamethefirstGermanteamtoaccomplishanunbeatenseason,settingaEuropeanrecordwith51consecutiveunbeatengames.
Theseaccomplishmentshavesignificantlycontributedtotheclub’sbrandimageandperceptions,underscoredbyitsstrongscoresforhavingpassionatefans,beingambitious,andplayingexcitingandentertaining
football.
Theclubalsonotesahighscoreforbeingwell
managed,owingtotheleadershipofformerfootballerXabiAlonso,whosefirstfullseasoninmanagement
hasbeenhailedasoneofthemostimpressivein
Europeanclubfootballhistory.TheclubwillplayintheChampionsLeaguenextyear,furtherboostingexposureandrevenues,andhelpingtocementalegendaryperiodintheclub’shistory.
BrandValueChange2023-2024(%)?BrandFinancePlc.2024
40%
22%
21%
17%
16%
15%
12%
12%
12%
72%
-13%
-15%
-13%
-14%
-14%
-22%
-27%
-17%
-28%
-32%
BrandFinanceFootball502024/football16
2024Summary
RealMadridCF ManchesterCityFC FCBarcelonaManchesterUnitedFCLiverpoolFC
FCBayernMunich ParisSaint-Germain ArsenalFCTottenhamHotspurFCChelseaFC
BorussiaDortmund
JuventusFCClubAtléticodeMadridFCInternazionaleMilano
ACMilan Bayer04LeverkusenRasenBallsportLeipzig NewcastleUnitedFCWestHamUnitedFC AstonVillaFC EintrachtFrankfurtSSCNapoli
ASRomaOlympiqueLyonnaisEvertonFC
AFCAjax
BorussiaM?nchengladbach OlympiqueDeMarseille Brighton&HoveAlbionFC CrystalPalaceWolverhamptonWanderersFCSevillaFC
SCFreiburg LeicesterCityAthleticdeBilbao VfLWolfsburgFulhamFC
CelticFCRealBetisSLBenfica
1.FCUnionBerlinSVWerderBremen 1899Hoffenheim PSVEindhovenBrentford
Atalanta FCPortoValenciaCF
NottinghamForestVillarrealCF
BrandValuebyLeague?BrandFinancePlc.2024?PremierLeague?LALIGA?Ligue1?Bundesliga?SerieA?Other
020040060080010001200140016001800
BrandFinanceFootball502024/football17
RegionalAnalysis
BrandFinanceFootball502024
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