合物660商業(yè)街區(qū)招商手冊(cè)(非標(biāo)商業(yè))

招商手冊(cè)Business

Brochure鄭州

·

(中原區(qū))中國(guó)

·河南A

PLACEOF自在之地是超脫紛繁世界的

一

種全新商業(yè)表達(dá)，是

一

個(gè)能夠讓內(nèi)容與靈感自由碰撞、讓每位參與者都能找到共鳴與歸屬的情感場(chǎng)所。它代表著年輕商業(yè)

更加活躍的思維方式，通過(guò)打造多元化的創(chuàng)意空間來(lái)凝聚更多有趣的年輕

人，讓大家的“想象力”在這里得到完全釋放。"The

Placeofease"isanewcommercialexpressionthattranscends

the

complexworld,an

emotionalplacewherecontentandinspirationcan

collidefreely

andwhere

each

participant

canfindresonanceandbelonging.Itrepresentsamore

active

way

ofthinkingforyoung

busi-

nesses,bycreatingadiversifiedcreativespacetogather

more

interestingyoung

people,so

thateveryones"imagination"canbecompletely

released

here.A

PLACEOF

(EASE)自在之地BRAND

品牌結(jié)合項(xiàng)目完成在地化的

EASE

自我表達(dá)“

內(nèi)容自在

”CONTENT

打造多元開(kāi)放性?xún)?nèi)容空間EASE

不斷釋放優(yōu)質(zhì)內(nèi)容“

環(huán)境自在

”“品牌自在”建立街角公園，打造城市有機(jī)休憩處SPACEEASEBuilding

corner

parks

to

offer

natural

rest

spaces

within

the'city.Creating

diverse

and

open

spaces

to

continuouslyCollaborating

with

park

projects,to.achjeve

alocalized

expressiOn

of

the

brand's

identity.release

high-quality

content.01.市場(chǎng)定位

內(nèi)容運(yùn)營(yíng)

CONTENT03.社群運(yùn)營(yíng)項(xiàng)目概況

PROJECT

招商業(yè)態(tài)

INTENDED06集團(tuán)實(shí)力GROUPSTRENGTH04.05.02.OPERATIONOVERVIEWTENANTS市場(chǎng)定位01Market

positioning自生長(zhǎng)商業(yè)之園Self-grow打破商業(yè)的邊界，構(gòu)筑屬于自己的獨(dú)特語(yǔ)

境，自

然

生

長(zhǎng)，

融

合

共

生

。The

park

is

dedicated

to

breaking

the

boundaries

oftraditional

commerce,creating

its

own

unique

contextto

foster

the

growth

and

symbiosis

of

all

brands.凝聚環(huán)境與人的磁場(chǎng)合力，用自然的治愈力建立情感鏈接，自在而活。Drawing

on

the

magnetic

synergy

between

the

envi-ronmentandpeople,thisspace

harnessesthe

healing

powerofnaturetofosteremotionalconnections,creating

anatmospherewhereindividualscan

livetreely.以策展的方式推動(dòng)品牌多元發(fā)生，將品牌精神力滲透在年輕人的消費(fèi)決策中。The

park

will

use

curatorial

practices

to

amplify

diverse

brand

voices,subtly

embedding

brand

ethos

into

the

consumer

decisions

of

the

youngergeneration.自在生活方式的源地The

source

ofthefree

lifestyle品牌的美術(shù)館運(yùn)動(dòng)愛(ài)好者格調(diào)生活追求者城市漫步者新興消費(fèi)體驗(yàn)者美食品鑒者戶(hù)外愛(ài)好者寵物飼養(yǎng)者藝術(shù)Artsts從業(yè)者環(huán)保愛(ài)好者內(nèi)容運(yùn)營(yíng)Content

operation聯(lián)合品牌主理人共建美好日常化、藝術(shù)生活化的園區(qū)商業(yè)，做足人與人之間的鏈接，使得園區(qū)、品牌、顧客三者之間產(chǎn)生更高粘性，同

時(shí)去中心化，每個(gè)人即可是發(fā)起者，保持社群的可持續(xù)性。Wecollaborateextensivelywithbrandmanagersto

cO-create

a

commercial

park

that

makes

beautya

partofeverydaylifeandartaway

of

living.Thefocus

is

on

fosteringconnectionsbetweenpeople,solidifyingthesymbioticrelationship

amongthe

park,brands,and

customers.Byembracingdecentralization,weaim

toempowereveryone

to

take

aleadin

initiatingactivities,ensuringthe

sustainabledevelopmentofourcommunity.一個(gè)圍繞〔主題內(nèi)容共創(chuàng)社區(qū)而打造的藝術(shù)商業(yè)創(chuàng)意園區(qū)。An

artistic

and

commercial

creative

park

builtaround

a

cO-creation

community

dedicated

toexploring

andproducing

thematic

content.A

PLACEOF

(EASE形成Form社群內(nèi)容生態(tài)COMMUNTYCONTENTECOLOGY持續(xù)SUSTA

輸

出

活

力CON田

NTFBEOUENCY共創(chuàng)Co-create在地青年內(nèi)容CO鏈接Nk

優(yōu)質(zhì)品牌OUALITYBRANDS藝術(shù)文化場(chǎng)景AR|&CUL|URESCFNF建立青年場(chǎng)域UPYOUTHFELD合物主理人大會(huì)聯(lián)合百位主理人，共同碰撞創(chuàng)新商業(yè)思維。Unite

100

managerstocollidewith

inno-vative

business

thinking.合力制霸街球賽由合物660發(fā)起，中原街頭籃球盛賽。afetetaelyhing

swrestBasketballChampionship合物藝術(shù)大會(huì)Howwe

Art

Convention聯(lián)合百位藝術(shù)家，呈現(xiàn)多元藝術(shù)內(nèi)容。Unite100artists

to

present

diverseartistic

content.660合物集匯集全國(guó)百位優(yōu)質(zhì)攤主，共同呈現(xiàn)潮流市集盛會(huì)。

shresnofighgusliyt

thevnterkeh合物藝術(shù)大會(huì)Howwe

Art

Convention聯(lián)合百位藝術(shù)家，呈現(xiàn)多元藝術(shù)內(nèi)容。Unite

100artists

to

present

diverseartistICcontent.合物藝術(shù)大會(huì)融合潮流元素與創(chuàng)意內(nèi)容，打破傳統(tǒng)框架，展現(xiàn)獨(dú)樹(shù)一幟的藝術(shù)風(fēng)格。設(shè)置豐富多元的藝

術(shù)展覽、創(chuàng)意工作坊與互動(dòng)體驗(yàn)活動(dòng)，將青年文化與

潮流創(chuàng)意深植于城市生活。The

Howwe

Art

Convention

will

break

traditionalboundaries,incorporating

trendy

elements

andcreative

content

to

showcase

a

distinctive

artis-tic

style.The

convention

will

organise

a

series

ofdiverse

art

exhibitions,creative

workshops,andinteractive

experiences,cultivating

youth

cultureandtrendycreation

in

urban

life.合物主理人大會(huì)Howwe

Manager

Convention聯(lián)合百位主理人，共同碰撞創(chuàng)新商業(yè)思維。Collaboratewithhundredsof.brandmanagers這里是思想碰撞與實(shí)踐創(chuàng)新的平臺(tái)，匯集全國(guó)優(yōu)質(zhì)品牌主理人，共同探討交流未來(lái)商業(yè)發(fā)展方向。This

is

a

platform

for

idea

exchange

and

practicalinnovation.Leading

brand

managers

fromacross

the

country

will

gather

here

to

explore

thefuture

of

commercial

development.tosparkinnovative

business

ideas.合力制霸街球賽HowweStreetbasketball

compet由合物660發(fā)起，中原街頭籃球盛賽。Initiated

by

Howwe

660,Central

Plains由合物660發(fā)起，匯集中原地帶職業(yè)，野生街球手，設(shè)置不同賽制，將青年運(yùn)動(dòng)文化努力傳播到城市的各

個(gè)角落，讓街頭籃球文化在這座城市野蠻生長(zhǎng)。Initiated

by

Howwe

660,it

bringstogetherpro-fessional

and

wild

street

players

from

the

CentralPlains,sets

different

competition

systems,andspreads

youth

sports

culture

to

all

corners

of

thecity,so

that

street

basketball

culture

grows

bar-barously

in

the

city.street

basketball

competition.660合物集660

Howwe

Assembly匯集全國(guó)百位優(yōu)質(zhì)攤主，共同呈現(xiàn)潮流市集盛會(huì)。Bring

together

hundreds

of

high-quality活動(dòng)將與全國(guó)優(yōu)秀青年文化攤主共同發(fā)起，匯集優(yōu)質(zhì)品牌、創(chuàng)意單位與藝術(shù)家們，融合青年文化的活力

與創(chuàng)造力，打破傳統(tǒng)束縛，呈現(xiàn)充滿(mǎn)潮流氣息的藝術(shù)

盛宴

。The

assembly

will

be

jointly

initiated

with

outstandingyoung

artists,brand

managers,creative

organizations,and

influential

brands

from

across

the

country.We

arededicatedtobreakingtraditionalcommercialboundariesto

present

an

artsy

and

trendy

feast

through

infusingthe

vitality

and

creativity

of

youth

culture.stallownersacrossthecountry

to

presentthe

trendy

market

event.全年P(guān)LA

100+(EASE)青年文化活動(dòng)企劃Youth

cultural

activities

planningOFCE合物660HOWWEA

PLACEOF合物660多元內(nèi)容培養(yǎng)皿合物660精神內(nèi)核發(fā)聲器Petridishesofdiverse

content這里將優(yōu)質(zhì)藝術(shù)內(nèi)容作為第一導(dǎo)向，不僅有實(shí)驗(yàn)性，先鋒性的藝術(shù)現(xiàn)場(chǎng)，同時(shí)擁有A

mouthpiece

for

the

spirit

core趣味，生動(dòng)的藝術(shù)交互。合物藝術(shù)空間集合了國(guó)內(nèi)外優(yōu)秀藝術(shù)家的獨(dú)立展覽和藝術(shù)表演，同時(shí)擁有讓人置身其中的藝術(shù)體驗(yàn)環(huán)節(jié)。這里更像是優(yōu)質(zhì)藝術(shù)內(nèi)容和藝術(shù)基

因的“培養(yǎng)皿”,未來(lái)能夠讓來(lái)自全球的藝術(shù)展覽，服裝大秀，藝術(shù)劇，品牌發(fā)布，青年

文化活動(dòng)，音樂(lè)現(xiàn)場(chǎng)在這里生根發(fā)芽。Thisspaceprioritizeshigh-qualityartisticcontent,featuring

experimental

and

avant-garde

art

performancesandinterestingartinteractions.Howweartspace

bringstogether

independent

exhibitions

and

performances

by

outstanding

artists

worldwide

while

offering

immersive

artexperiences.Itservesasapetridishfor

artistic

genes,wherefutureglobal

art

exhibitions,fashion

shows,arttheatres,brandlaunches,youthcultureevents,andlive

music

performanceswilltake

root

andthrive.nd"KNOW

YbJRSELF,MAK

PKY."Itstimeto

letToffici品牌跨界Brand

crosSover多元發(fā)聲

Diversevoices社群運(yùn)營(yíng)Community搭建社群KOL矩陣BuildCommunKOL

ma我們將聯(lián)合上百位品牌主理人，以興趣作為切口，共創(chuàng)文化社群，我們將激勵(lì)社群的每位參與者，共同發(fā)起文化內(nèi)容

。Wewillunitehundredsofbrand

managersto

cocreate

a

cultural

communitysharingcommoninterests.Eachparticipantin

the

community

will

be

inspired

to

collaboratively

develop

cultural

content.A100+PLACE

文化社群OF(EASE)與百位品牌主理人共創(chuàng)文化社群矩陣天美食社群Cny藝術(shù)社群mnunity寵物社群Petcommunkty.咖非社群Coftee機(jī)車(chē)社群MotoolkeCOpnrnLniy騎行社群CVCIndcommunty

植物社群PancommwniyS滑板社群籃球社群Basketeallcommunty社群細(xì)分Communitysegments音樂(lè)社群communtyoommuniy打造高粘性及強(qiáng)鏈接的社群內(nèi)容平臺(tái)，鏈接KOL/KOC,

品牌，用戶(hù)，創(chuàng)造更多可能性。Createahigh-engagement,highlyconnectedcommunitycontentplatformthatlinksKOLs/KOCs,brandsandusers,generatinggreater

possibilities.集合引爆goNOEATBN集中發(fā)布展示項(xiàng)目活動(dòng)，

高頻輸出內(nèi)容線(xiàn)下參與HFo線(xiàn)上粉絲群線(xiàn)下社群活動(dòng)空間Online

fan

base高頻發(fā)聲GHEEOUENC建立良好的社群機(jī)制，

官方引導(dǎo)組織互動(dòng)社群互動(dòng)

活動(dòng)預(yù)熱CMSAGNS社群優(yōu)勢(shì)用戶(hù)鏈接CONNECToNEstablishasolid

communitymechanismwithofficialguidanceto

facilitateandorganiseinteraction.Intensive

project

release

with

high-frequency

output.Offlinecommunity

activity

space通過(guò)文化社群，建立項(xiàng)目私域流量，拉高用戶(hù)線(xiàn)下參與度增強(qiáng)粘性的同時(shí)持續(xù)拉新，形成社群生態(tài)有效閉環(huán)。Through

cultural

communities,the

project

aims

to

build

private

domain

traffic,enhanceoff-lineengagementanduserloyalty,whilecontinuouslyattractingecosystem.社群Community私域Privatedomain線(xiàn)下Offline拉新New

users形成閉環(huán)new

users.UIltimately,it

seeks

to

establish

an

effective

closed-loop

communityJ項(xiàng)目概況Prolect

Ovel合物660,其前身為中國(guó)六冶金屬結(jié)構(gòu)廠(chǎng)，建廠(chǎng)于上世紀(jì)六十年代，1994年曾成功完成亞洲跨鐵路最長(zhǎng)鋼橋---鄭州市北環(huán)路跨鐵路編組站鋼橋。園區(qū)也因強(qiáng)烈的年代符號(hào)性建筑被人們所冠以時(shí)代的記憶，

所以我們將尊重廠(chǎng)房原有的自然區(qū)隔進(jìn)行重塑，在保證原有文化氣息

的同時(shí)塑造出全新場(chǎng)景，讓參與者在消費(fèi)體驗(yàn)上切身感受到歷史與當(dāng)下的相互承接轉(zhuǎn)折。Howwe660,fomerly

known

as

China

LiuMetallurgical

Structure

Works,was

buit

in

the1960s.In1994,it

successfullycompleted

the

longest

steelbridge

inAsia----Zhengzhou

North

Ring

Road

Railway

marshalling

Station

steel

bridge.Theparkis

alsoknown

as

the

memory

of

The

Times

because

ofits

strong

symbolic

architecture.Therefore,we

willrespect

the

original

natural

division

of

the

plant

to

reshape

it,and

create

a

new

scene

while

ensuring

the

originalcultural

atmosphere,so

that

participants

can

feel

the

mutual

transition

between

history

and

the

presentin

the

consumption

experience.項(xiàng)目歷史ect

history鄭州市面積7567Km2鄭州市常住人口數(shù)量1300.8萬(wàn)人鄭州市GDP總值13618億元區(qū)位優(yōu)勢(shì)Location

advantage鄭州華夏之源，天地之中全國(guó)交通樞紐/中原經(jīng)濟(jì)文化中心●

廣州●

國(guó)際綜合交通樞紐城市

●

一帶一路重要節(jié)點(diǎn)城市International

comprehensive

transportation

hub

cityImportantnode

city

of

the

Belt

and

Road成都●

中原城市群中心城市CentralCityofCentralPlainsCityCluster北

京太原

●

天津濟(jì)南合肥武漢

·西安重慶●國(guó)家中心城市Nationalcentral

city●河南省省會(huì)CapitalofHenan

Province上海236條航線(xiàn)/200個(gè)城市新鄭國(guó)際機(jī)場(chǎng)，已開(kāi)通航線(xiàn)236條，2小時(shí)通勤全國(guó)初步形成橫跨歐美亞三大經(jīng)濟(jì)

區(qū)輻射全球近200個(gè)城市的國(guó)際樞紐航線(xiàn)Xinzheng

International

Airport

has

launched

236

air

routes,

enabling

two-hour

domestic

commutes

across

China.It

has

initially

established

an

international

hub

network

connectingnearly200cities

worldwide

and

spanning

major

economic

regions,including

Europe,Asia,and

the

Americas.24個(gè)國(guó)家/126個(gè)城市鄭歐國(guó)際班列，開(kāi)啟中歐“新絲綢之路交通網(wǎng)絡(luò)遍布?xì)W盟和俄羅斯及中亞地區(qū)24個(gè)國(guó)家126個(gè)城市The

Zhengzhou-Europe

International

Freight

Train

has

established

a

new

Silk

Road

transportation

network

between

China

and

Europe,covering24

countries

and

126cities

across

the

EU,Russia,and

CentralAsia.206班鄭州至連云港、青島、天津等港口的海鐵聯(lián)運(yùn)班列累計(jì)開(kāi)行206班A

total

of

206

sea-rail

intermodal

freight

trains

have

been

operated

from

Zhengzhou

to

ports

in

Lianyungang,Qingdao

and

Tianjin.陸上絲綢之路Silk

Roadon

land海上絲綢之路MaritimeSilk

Road空中絲綢之路AirSilk

Road項(xiàng)目區(qū)位商業(yè)資源聚集環(huán)繞SurrOunded

entration

ofCommerC碧云路銘功路站州

京廣南路鄭鄭上路中原西路地鐵10號(hào)線(xiàn)地鐵1號(hào)線(xiàn)茶大街金水路鄭汴路中原站T10探十里31KM、40分鐘距離新鄭國(guó)際機(jī)場(chǎng)僅31KM,駕車(chē)僅需40分鐘15KM、30

分鐘距離鄭州東站僅15KM,

駕車(chē)30分鐘Proiect

locatio20個(gè)站點(diǎn)20個(gè)公交站點(diǎn)環(huán)繞，通達(dá)全城大學(xué)北路嵩山南路地鐵1號(hào)線(xiàn)保利久街5號(hào)線(xiàn)、6號(hào)線(xiàn)距離地鐵口僅30M中原萬(wàn)達(dá)隴?？焖俾泛胶Ｎ髀纺纤沫h(huán)中原東路隴海中路市青年白領(lǐng)、中產(chǎn)家庭階層?；疖?chē)地鐵汝河路網(wǎng)紅美食街桐姓鄭州客運(yùn)南站METROTRAFFIC二七萬(wàn)達(dá)TRAINTRAFFIC惠南三環(huán)高架農(nóng)業(yè)快速路的圃田西站航海西路棉紡東路金水西路桐柏南路路紫荊山路嵩山南路嵩山南路大學(xué)南路京廣南路隴

海

快

速

路+

地

鐵

5

只

線(xiàn)桐柏路航海路長(zhǎng)江路黃河路南三環(huán)南四環(huán)航海路秦嶺路鄭新路城東路未來(lái)路47055m2建筑基底面積Building

footprint21979m2商業(yè)建筑面積Commercial

buildingArea約30000m2商業(yè)辦公面積Commercialofficearea約10000m2機(jī)動(dòng)車(chē)停車(chē)位Carparking

space307個(gè)鄰里公園Neighborhoodpark創(chuàng)體/創(chuàng)智中心Creative

Sports

Center/nnovation

Hub潮玩CLUBTrend

CLUB項(xiàng)目總覽Projectoverview煙火食集Hustle-and-bustlefood

collection中鋁TIMEChinalcoTIME城市公園總占地面積鄰里中心Neighborhood

Center森野生活SenyelifeSite

area公園式商業(yè)入口，植入籃球公園、休憩場(chǎng)地、林蔭空間等功能，豐富空間體驗(yàn)，成為放松愜意的社交休閑場(chǎng)所。Park-stylecommercialentrance,integratingabasketballpark,leisureareas,and

tree-ined

spaces,offers

arich

spatialexperienceand

becomesaSOCalandleisure

destination

tor

relaxation

and

enjoyment城市公園森野生活梧桐樹(shù)景觀環(huán)抱商業(yè)空間，招募優(yōu)質(zhì)生活方式品牌、年輕力的業(yè)態(tài)，打造森系自然、療愈，有情調(diào)的松弛商業(yè)場(chǎng)景。This

isa

commercial

space

surounded

by

a

sycamoretree

landscape,brnging

together

high-qualty

litestyebrandsanddynamicbusnessestocreateanatural,healngStyish,and

relaxed

commercalenMronment商業(yè)藝術(shù)綜合空間，優(yōu)質(zhì)內(nèi)容培養(yǎng)皿，具有寬廣的包容性，同時(shí)能夠?qū)⑸虡I(yè)內(nèi)容結(jié)合其中，打造創(chuàng)意性復(fù)合空間。Thisisan

integrated

commercial

and

artspace,dedicatedtotostenngaplattomthatcultivateshgh-qualtyoommercaland

aristCconient中

鋁TIMEChinalco

TIN潮流CLUB以藝術(shù)為基底打造的復(fù)合型商業(yè)活動(dòng)空間，具有寬廣的包容性，集合優(yōu)質(zhì)年輕品牌，將潮流鏈接多種年輕業(yè)態(tài)。The

cub

isa

multi-functional

and

indusive

commercial

space

buit

on

an

artistic

foundation.It

brings

togetherpremiumemergingbrands,seamlessly

blendngtrendswithdverse

businesS.社區(qū)生活方式集合，容納具有年輕力的各類(lèi)生活剛需業(yè)態(tài)，提升周?chē)鐓^(qū)生活品質(zhì)，同時(shí)增強(qiáng)園區(qū)內(nèi)商業(yè)及煙火氣息。

TheNeighbohood

Centerredetinesmodem

lMng,curatngamixofyouthful,essentialamenitiesandservices.It

isdesigned

to

enrich

the

daily

lives

of

surroundingcommunites

whileenhancng

the

lvely

chamothusteand

buste鄰里中心Neighbo融合辦公、公共空間、數(shù)字傳媒及共享辦公，創(chuàng)新打造多功能集成區(qū)，構(gòu)建高效辦公共享空間集群，激發(fā)無(wú)限可能與發(fā)展機(jī)遇。

The

Creatvity&Innovation

Centerintegrates

office

spaces,publicareas,digtal

mediaandoo-workngfaciltestocreateamult-tunctona

zone

and

an

etticentshared

workspace,

unlockngintinitepoSSIbiltesandgrowthopportuntes創(chuàng)體/創(chuàng)智中心CreativeSports

Center

Innovation

Hub優(yōu)質(zhì)年輕餐飲品牌集合點(diǎn)，從時(shí)尚快餐、創(chuàng)意料理到特色小吃，滿(mǎn)足年輕人的多元化需求。Theprojectwill

bring

togetherhigh-qualityyoung

diningbrands,offeringarange

of

options

trom

trendy

fast

toodand

creatve

cuIsine

to

exotc

street

food,catering

to

thedverse

needs

oftyoung

consumers.煙火食集dcollectioA(EASE)貫穿全年OTSOF持續(xù)舉辦各類(lèi)主題青年活動(dòng)，EVENTS

時(shí)尚秀場(chǎng)、藝術(shù)展覽、滑板賽超高層高立體高效核心位置

人口聚集百場(chǎng)活動(dòng)PLACEOF立體漫行體系，打造園區(qū)無(wú)界聯(lián)動(dòng)大環(huán)線(xiàn)，利用層高優(yōu)

勢(shì)形成立體高效能空間。位于城市核心區(qū)域，周?chē)?/p>

區(qū)住宅林立，方圓3公里覆蓋

90-100萬(wàn)人口。SUPERHIGHCOREAREAS事、明星路演等百余場(chǎng)活動(dòng)。ntended

lenants餐飲美食

甜品烘焙Food

and

beverage

Dessert

baking寵物周邊

戶(hù)外/運(yùn)動(dòng)

新能源汽車(chē)Pet

accessories

Outdoor/sports

New

energy

vehicles潮流服飾Fashion

clothing精釀酒館distillery中古商店Vintage

shop珠寶首飾Jewelry業(yè)態(tài)規(guī)劃Business

planning煙火食集Food

collection餐飲美食，甜品烘焙精釀酒館，中式茶飲

獨(dú)立咖啡煙火食集Food

collection餐飲美食，甜品烘焙精釀酒館，中式茶飲甜品烘焙，時(shí)尚買(mǎi)手獨(dú)立咖啡，寵物周邊

戶(hù)外露營(yíng)，潮流服飾

中古商店，騎行周邊紋身/機(jī)車(chē)創(chuàng)智/創(chuàng)體中心珠寶首飾，藝術(shù)周邊寵物周邊，時(shí)尚買(mǎi)手

獨(dú)立咖啡，中式