《國際商務(wù)英語函電》課件-Unit1

Situational

Introduction李娜，某職校商務(wù)英語專業(yè)二年級(jí)的學(xué)生。根據(jù)學(xué)校工學(xué)交替計(jì)劃安排，本學(xué)期她來到一家外貿(mào)公司實(shí)習(xí)。張先生----帶教老師，正在給她講授有關(guān)國際貿(mào)易業(yè)務(wù)員跟單做貨的知識(shí)。張先生說要做好一票貨，首先要學(xué)會(huì)跟客戶交流和溝通。如何進(jìn)行溝通呢？商務(wù)信函往來是商務(wù)活動(dòng)的重要組成部分，是深思熟慮的產(chǎn)物，它能最大限度地減少電話和面談中可能出現(xiàn)的疏漏和誤解。接著，張先生跟李娜商討書寫商務(wù)信函的技巧。BackgroundKnowledgeBusinesscommunicationisanimportantcomponentofcommercialactivities,anditisholdingacommercialconversationthroughwordsbypostorothercommunicationways.Thebusinessletteristheoutcomeofcarefulconsideration.Itcanreduceconsiderablythenegligenceormisunderstandingwhichappearswhilephoningortalkingfacetoface.Therefore,itisnecessaryforustostudyandmasterthebasicknowledgeofbusinesslettersandpossessthebasiccapabilityofreadingandwritingthebusinessletters.

Tohaveageneralideaabouttheessentialqualitiesofwritingagoodbusinessletter.Objectives

Alwaysbearinmindwhatthe7C’sprinciplesare.Afterlearningthisunit,studentsareableto:Canyouanswerthefollowingquestionsaftergoingoverthedialogue?1)WhatisherpurposetocometoMr.Zhang’sfirm?2)IsBusinesscommunicationconcernedwiththesuccessfulexchangeofmessagesthatsupportthegoalofbuyingandsellinggoodsorotherservices?It’sherturntopracticeworkinginaninternationalbusinesscompanythisterm.Yes,itis.KnowledgetoImpart3)Ifwewanttogetageneralideaabouttheessentialqualitiesofwritingagoodbusinessletter,whatweshouldalwaysdo?4)Whatarethe7’Cprinciples?TheyareClearness,Conciseness,Consideration,Courtesy,Concreteness,Correctness,Completeness.

Weshouldalwaysbearinmindthe7’Cprinciples.KnowledgetoImpartKeyExpressionsobtainvt.獲得，得到Eg.Wherecanweobtainthebuyer’saddress?

哪里能獲得買方的地址？

Eg.Shealwaysmanagestoobtainwhatshewants.

她總是設(shè)法得到她想要的東西。KeyExpressionsConversationaladj.會(huì)話的，健談的，善談的Eg.conversationalEnglish日常會(huì)話用的英語Eg.Allourteachersareconversational.我們的老師都很健談。KeyExpressionspersonable

adj.風(fēng)度翩翩的，貌美的Eg.Hissisterisaverypersonablegirl.他妹妹是一個(gè)很漂亮的女孩。KeyExpressionsappreciativeadj.表示贊賞的,感謝的Eg.Thecompanywasveryappreciative

ofmyefforts.公司對(duì)我的努力十分贊賞。Eg.Weareextremelyappreciativeofyourfriendlyadvice.我們非常感謝你們友好的勸告。KeyExpressionsinvolvevt.涉及，牽累，忙于（+in）Eg.Aletterofcreditwillinvolve

unnecessaryextracharges.

信用證包含有不必要的額外開支。Eg.Don'tinvolvemeinyourquarrel!不要把我牽扯進(jìn)你們的爭吵中!KeyExpressionsCommissionn.傭金（+on），委員會(huì)Eg.Hegetsa10%commissiononeverythinghesells.他從銷售的每件商品中得到百分之十的傭金。Eg.Theproblemwasassignedtoacommission.這個(gè)問題交給了一個(gè)委員會(huì)處理。PracticeTask1Answerthefollowingquestions:WhatarethesevenC’sprinciplesofwritingbusinessletters?(2)Whichprincipleisthemostimportantoneinyouropinion?TheyareClearness,Conciseness,Consideration,Courtesy,Concreteness,Correctness,Completeness.

Concisenessisconsideredthemostimportantprincipleinbusinessletterwriting.

Practice(3)What’syourweakpointinthe7’Cprinciples?(4)Isitnecessaryforustostudyandmasterthebasicknowledgeofwritingbusinessletters?Sampleanswer:IthinkconcisenessismyweakpointbecauseIalwayswriteinwordystatementandfancylanguage,andIdon’tparagraphmymessagecarefully.Yes,itis.Afterwemasterthebasicknowledge,wecancommunicatewithcustomersmoresmoothlybyemailorletter.PracticeTask2Decidewhetherthefollowingstatementsaretrueorfalse.(1)Flittlemuch(2)T(3)T(4)FmustbeshortmustuseshortsentencesandparagraphcarefullyratherthanjustbeingshortPracticeTask2Decidewhetherthefollowingstatementsaretrueorfalse.(5)T(6)T(7)T(8)T

issimilarto

isquitedifferentfromPracticeTask3Choosetherightanswerforeachsentence.DDDDADKeywords:1.attitude['?titju:d]n.態(tài)度2.involve[in'v?lv]v.涉及3.essential[i'sen??l]a.基本的4.obtain[?b'tein]v.獲得，取得，得到5.quality['kw?liti]n.品質(zhì)，質(zhì)量6.Clearness['kli?nis]n.清楚7.conciseness[k?n'saisnis]n.簡潔8.consideration[k?nsid?'rei??n]n.周到9.courtesy['k?:tisi]n.禮貌10.concreteness['k?nkri:tnis]n.具體Comments&Suggestions

11.correctness[k?'rektnis]n.正確12.completeness[k?m'pli:tnis]n.完整13.principle['prins?pl]n.原則14.positive['p?zitiv]a.主動(dòng)的15.conversational[,k?nv?'sei??nl]a.對(duì)話的16.personable['p?:s?n?bl]a.優(yōu)雅的，風(fēng)度翩翩的，貌美的17.specification[,spesifi'kei??n]n.規(guī)格18.commission[k?'mi??n]n.傭金,手續(xù)費(fèi)19.appreciative[?'pri:?i?tiv]a.表示贊賞的,感謝的20.prompt[pr?mpt]a敏捷的,及時(shí)的,迅速的Comments&Suggestions

Keyphrases:straight-forwardwords簡單的話wordystatement啰嗦寫法fancylanguage花哨的用詞keepinmind記在心里modesttone謙虛的口吻bepromptinreply及時(shí)回復(fù)vividandexactwords生動(dòng)準(zhǔn)確的話minormistake小錯(cuò)誤above-mentioned以上所