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1、,LinkedInonCampus:HowLinkedInCanHelpCareerServicesProfessionalsandYourStudents,Agenda,LinkedIn101HowLinkedInHelpsYouHowLinkedInHelpsYourStudentsQuestions,HowtoAskaQuestion,Typeyourquestionintothe“Q&A”boxPresenterwillanswerselectedquestionsattheendofthewebinar.Ifyourquestionisnotanswered,askitonLinke
2、dIn!,MeetLindsey,I.LinkedIn101,HowLinkedInWorks,YourFriendsFriends,YourFriends,YourFriendsFriendsFriends,WhoUsesLinkedIn?,150million+professionalsOver150industries2million+companiesExecutivesfromeveryFortune500firm60,000+collegeanduniversityalumnigroups56%outsidetheU.S.,II.HowLinkedInHelpsYou,Linked
3、InBenefitsforCareerServicesProfessionals,BuildandenhanceyourownprofessionalbrandEnhancethebrandandservicesofyourcareercenterAttractmoreorganizationstorecruityourstudentsandalumniFindanswerstoquestionsandshareresourceswithcolleagues,1.1.BuildandEnhanceYourOwnProfessionalBrand,LiveDemoofLinkedInProfil
4、e,AddLinkedIntoYourEmailSignature,-JaneDoeDirector,NationalUniversityCareerCenterPh:(800)555-1234Fax:(800)555-5678Jane.DoeNConnectwithmeonLinkedIn:,2.EnhancetheBrandandServicesofYourCareerCenter,BenefitsofLinkedInGroups,EnhancebrandIncreasecommunicationConnectalumni&studentsListmanagement
5、,LiveDemoofLinkedInGroup,BestPractice#1:MarketYourLinkedInGroup,BestPractice#2:MarketYourLinkedInGroup,BestPractice#3:SetUpa“Welcome”Template,BestPractice#4:ConnectStudentsandAlumni,3.AttractMoreOrganizationstoRecruitYourStudentsandAlumni,“IhaveusedLinkedInextensivelytoresearchwhereouralumniareworki
6、ngandtosolicittheirassistance.Additionally,IhavesharedlistsofalumnigeneratedthroughLinkedInwithemployerswewanttovisitcampus.IvefoundemployerstobeimpressedbythebreadthanddepthofinformationthatIhavegainedfromusingLinkedIn.”MarkPresnell,PhD,Director,JohnsHopkinsCareerCenter,LiveDemoofLinkedInIntroducti
7、on,4.FindAnswerstoQuestionsandShareResourceswithColleagues,SomeRecommendedGroups,SHRM(SocietyforHumanResourceManagement)ERE.netLiberalArtsCareerNetworkAlumniCareerServicesNetworkEntry-LevelJobsandInternshipsCollegeRecruitingCentralCollegeCareerExpert,InvitationtoJoin“CareerServicesProfessionals”Grou
8、p,III.HowLinkedInHelpsYourStudentsHelpThemselves,LinkedInBenefitsforStudentsandAlumni,BuildaprofessionalonlinepresenceConnectinameaningfulwaywithalumniandother“warm”contactsResearchcompaniesandindustriesExploreopportunitieswithorganizationsthatdontrecruitoncampusLearnprofessionalnetworkingetiquette,
9、1.BuildaProfessionalOnlinePresence,“Itsnolongerenoughtosimplyhaveasolidresume.Studentsnowneedaprofessionalonlinepresence.”HollyPaul,USRecruitingLeaderPricewaterhouseCoopers,AddSectionstoEnhanceStudentProfiles,AddSectionstoEnhanceStudentProfiles,AddSectionstoEnhanceStudentProfiles,AddSectionstoEnhanc
10、eStudentProfiles,GreatAppforCreativeStudents,The5GoldenRulesofStudentLinkedInProfiles,ProfessionalphotoofstudentaloneHeadlinewithareaofstudyand/orcareerambitionsKeyword-richsummarythatincludestypeofpositionsstudentisseekingInclusionofvolunteeractivities,internshipsandextracurricularsRecommendationsf
11、romprofessors,advisors,internships,2.ConnectinaMeaningfulWaywithAlumniandOther“Warm”Contacts,3.ResearchCompanies&Industries,LiveDemoofLinkedInCompanyPage,4.ExploreOpportunitieswithOrganizationsthatDontRecruitonCampus,5.LearnProfessionalNetworkingEtiquette,/hiatt/students/networking,BEFORE,AFTER,“WheredoIstart?”,CallstoAction,Completeal
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