判斷力.ppt

1、Problems +with regard to +abstract nouns. Issues with regard to (regarding) (related to) our conversation Advice with regard to (regarding) the project. Concerns with regard to (regarding) (related to) BPs silence. Dissatisfaction with regard to (regarding) (related to) your performance. Complaints

2、with regard to (regarding) (related to) his reliability. Problems with regard to (regarding) (related to) maintaining our friendship.,efficiency reliability attention relationships performance situation knowledge function,ity Ness Tion Ance ability,Ism Ment Age Ship acy,Using with regard to,Abstract

3、 nouns,What was the old advertising like in America? How about the new? Why did the changes occur?,Back,Commercial,Thesis,The Task: Write a conclusion about “mass media.” Take notes during our discussion so that you can do this. Well write the conclusion together.,1992: Trnopolje Camp, Yugoslavia,Si

4、gmund Freud,Sexual, aggressive forces in humans,“The crowd” Is dangerous.,Unconscious desires,Edward Bernays,Mass Produced goods,Consumerism,Thesis paragraph: Those defenders of modern mass culture who think that the modern world is a world of freedom and choice should be aware that the habits and o

5、pinions of modern Americans is highly influenced by a mass media controlled by moneyed interests. In support of my argument, I explain the social experiments of Edward Bernays including the the “Torches of Freedom” campaign.,In 1958, Bertha Hunt, at the New York Easter parade, lit up a cigarette alo

6、ng with her friends. In doing so, she told reporters, she was protesting the fact that society didnt put up with women smoking. The newspaper called the cigarettes “Torches of Freedom”,Back,Actually, the woman was a secretary of Edward Bernays, a public relations expert who had been hired to get wom

7、en to smoke by the American Tobacco Company. After the incident was published in newspapers, profits for the company jumped 32 million in 1928 alone.,Working with the American pork producers, Bernays invented the idea That “bacon and eggs” was a good breakfast.,Before Bernays, advertisements explain

8、ed the benefits of a product to the mind of the customer. Bernays thought men were beasts, not thinkers (a belief shared by others, including his uncle). Bernays believed mens emotions and passions were the key to training them to be constant buyers.,Uncle Sigmund Freud,Gustav le Bon, a pioneer of t

9、he idea that the common people were “beasts”.,Back,He also believed a small group of the elite could and must control people. In 1954, he designed a program to get people believe Guatemala was a danger to Americans, which led to an invasion of that country.,Jacobo Arbenz Guzman,United Fruit Company,

10、Carlos Castillo Armas,Summary: Calvin Coolidge I dont agree with Calvin Coolidges statement that “You business leaders have transformed people into happiness machines.” How can you, as business leaders, dare to manipulate human beings this way? You must produce some useful things for people in order

11、 to earn your money. We, as consumers, have to buy things that we should have with the money. We do not feel happy about it, but we have to buy, no matter whether the products are fake or not because we need them. If dishonest sales methods continue to be the law of the land, our children will inherit a world filled with useless goods rather than one filled with educated, w