語文出版社基礎(chǔ)模塊下冊unit9Advertisement課文全.ppt

,Unit9 Advertisement Warming Up,Some famous advertising slogans,Just do it. 只管去做。 （耐克運(yùn)動鞋）,Obey your thirst 服從你的渴望。 （雪碧）,It is coming true.,一切皆有可能,Lets make things better.,讓我們做得更好！,Ask for more.,渴望無限,Good to the last drop.,Feel the new space .,體會新領(lǐng)域,The easier to remember ,the better.,越簡短易記越好。,廣告用語特點(diǎn)：,advertisement,entertaining 給人娛樂的,informative 提供有益信息的,persuasive 有說服力的,costly 昂貴的,deceitful 欺詐的,instructive 有教育意義的,interesting 有趣的,Attractive 有吸引的,tiresome 使人厭煩的,Unbelievable 難以置信的,Reading,Advertising 廣告,Task 1: Reading paragraph 1.,What are advertisements?,Advertisements are used to send commercial information about some commodities or services to the public.,an important way of promotion 一種重要的促銷方式 commercial business 商品交易/商業(yè)貿(mào)易 are used to send 被用于發(fā)送 the public 公眾,be used to do. 被用于，表示被動。,Computer can be used to do many things.,知識拓展,used to do sth 過去常常做 be used to doing 習(xí)慣于做某事,He used to play football with his friends.,My mother is used to living in the country .,Task2 Reading paragraph 2,You paint a sign saying “Fashion Show coming to the Exhibition Center on Saturaday”. 為什么是ing?,fashion show 時裝表演 on the back of 在背上 walk + animal 遛 /牽著、趕著 advertising promotion 廣告促銷,saying做賓補(bǔ)，表示賓語進(jìn)行的動作，具有主動、進(jìn)行的含義。coming to做定語， ing短語做名詞及其短語的后置定語。,Task 3 Reading paragraph 3 討論（Discussion）：第三段是一個長句，如何斷句分析？,Learn some useful expressions bringto 引起， 使成為 bring to the attention of. 使引起的注意 potential 潛在的/ current 當(dāng)前的 by means of 通過，借助于 brochure 小冊子 flyer 傳單 mail 郵件 poster海報 Internet commercials 互聯(lián)網(wǎng)商業(yè)廣告 and so on 等等,Task4： Reading paragraph 4.,Complete the following statements after reading,1.Brochures can contain_ information if _.,2.Most adults read newspapers , so putting ads in newspapers is _.,a great deal of,designed well,a common way of advertising,contain 包含 ， 容納,The pill contains vitamins.,The jar contains ten glasses of water .,a great deal of 許多， 大量 。 后接不可數(shù)名詞。,He has given me a great deal of help .,They spent _ money on the new hospital . A.a great deal B. a great deal of C. a great many D. a large number of,B,Task5：Reading paragraph 5.,What are the advantages of posters and radio ads?,be powerful in 在方面有力度 appear new to sb. 使人耳目一新 passers- by 路人,A major advantage of radio announcement is that they are usually 這里的that可以省略嗎？,Task6：Reading paragraph 6.,Find the useful expressions and get the meaning,TV commercials It is said that more or less change attitudes toward. play an important role in ,電視商業(yè)廣告,據(jù)說,或多多少,改變對態(tài)度,在中起重要作用,Task7：Reading paragraph 7.,What is the main idea of the 7th paragraph?,It is known that眾所周知 false information 虛假的信息 mislead sb to do sth.誤導(dǎo)某人做某事 What they want is just to do他們想讓我們?nèi)プ龅木褪?pay more money 付更多的錢 It is necessary that很有必要 make sure 確信,Some ads give false information to mislead consumers. It is necessary that we make sure what is real and what is false in the ads.,Homework,Finish reading comprehension and language Study I 1.2 2. Finish the related exercises on your workbook.,The end !,Thank you !,Language Study(P81 1.) This museum will be open to the _next week. 2) Reading practice has a very good_on our English study. 3) The doors in this building will_white. 4) This pop star _ on television every Sunday.,public,effect,be painted,appears,5) _ you are, you must do your best. 6) She_ a white silk skirt for the party. 7) We should pay more _to the new words in the textbook. 8) The new classroom building which _ by a young engineer is the highest building on