開發(fā)服務(wù)建議書.docx

中鐵四川-(建)字(17)-0002-0001附件2：主題公園，冰雪世界娛樂覆蓋開發(fā)服務(wù)建議書日期：2017年8月4日目錄：概述設(shè)計服務(wù)交付成果公司架構(gòu)工作進(jìn)度/現(xiàn)在的假設(shè)付款條例差旅要求非涵蓋內(nèi)容結(jié)論附錄概述：很高興向CRE四川生態(tài)城投資有限公司提供位于黑龍灘水庫區(qū)域的室外主題公園，冰雪世界的娛樂覆蓋開發(fā)服務(wù)建議書Mycotoo是一家娛樂開發(fā)公司，專門從事基于位置的現(xiàn)場活動/景點娛樂項目的設(shè)計與開發(fā)。Mycotoo希望作為貴公司的娛樂項目開發(fā)總監(jiān)，我們將協(xié)助您進(jìn)行整體娛樂戰(zhàn)略規(guī)劃，概念開發(fā)，現(xiàn)場表演制作和項目管理。我們的理解是，Mycotoo將作為此項目室外主題公園，冰雪世界這兩大樂園的總體娛樂總監(jiān)。此服務(wù)建議書包括Mycotoo執(zhí)行設(shè)計團隊的簡歷，設(shè)計服務(wù)描述，可交付成果列表，工作時間表/時間表概要，建議定價，付款條件和旅行要求感謝貴公司給我們這個機會提交此份服務(wù)建議書，我們非常期待與中國四川生態(tài)城投資有限公司合作謝謝。服務(wù)：我們很高興向Mycotoo, Inc.(Mycotoo)向CREC四川生態(tài)城投資有限公司(以下簡“客戶”)提供以下提案(本“提案”):四川省成都娛樂目的地(“項目”），作為項目的“娛樂覆蓋開發(fā)階段”，本提案(“服務(wù)”)中提供的所有服務(wù)旨在展示Mycotoo如何管理該項目的關(guān)鍵階段。Mycotoo認(rèn)為強大的創(chuàng)意愿景和商業(yè)頭腦是同等重要的，我們?yōu)镸ycotoo在過去的項目經(jīng)驗中能和諧保持這兩個元素的和諧而感到自豪。我們將嚴(yán)格尊重中國四川生態(tài)城投資有限公司（“CREC”）在設(shè)計過程中對我方的反饋意見，并在設(shè)計過程中積極考慮到這一點，本標(biāo)書中的服務(wù)是以如下假設(shè)為設(shè)計前提而制定的：1、 位置：四川省眉山長樂縣黑龍灘水庫區(qū)室外主題公園，冰雪世界2、 工作持續(xù)時間：基于類似項目的經(jīng)驗我們估計三大樂園的設(shè)計和生產(chǎn)時間總共為2-3年。具體時間將根據(jù)實際項目進(jìn)展情況有所調(diào)整3、 預(yù)算：三個公園的建造預(yù)算總額尚未明確。Mycotoo根據(jù)經(jīng)驗預(yù)計三個樂園的初步預(yù)算為：a. 室外主題公園：3億美元b. 冰雪世界：3000-3500萬美元（不包括建筑外殼）4、尺寸：目前項目尺寸是基于Mycotoo類似項目經(jīng)驗而定。樂園具體尺寸將根據(jù)項目發(fā)展得到更加細(xì)化的數(shù)據(jù)。目前，我們估計三大樂園的規(guī)模大致為:a.室外主題公園:18萬一20萬平方米b. 冰雪世界:5-7,000平方米5、 設(shè)計重點將集中在一個或多個IP，獨特的景點設(shè)計，可復(fù)制性的演出節(jié)目和全年（365天）的運營時間。IP將由客戶購買授權(quán)或由Mycotoo自主創(chuàng)建。6、 總體策略：整體樂園娛樂編程策略，包括零售、餐飲和沉浸式主題環(huán)境的定位。7、 設(shè)計定價：費用分解將反映室外主題公園，冰雪世界所需的項目分期。提交成果：/#1A階段:主題內(nèi)容覆蓋創(chuàng)意設(shè)計(8周):在這一階段的主要目標(biāo)是確定和定義項目總體主題，確認(rèn)并完善主題故事線，靈魂人物+配角造型設(shè)計，效果圖，插圖和故事線文字?jǐn)⑹?Mycotoo在初始概念階段的可交付成果如下主題內(nèi)容覆蓋創(chuàng)意設(shè)計創(chuàng)意工作會議：1、創(chuàng)意工作會議:在帕薩迪納，Mycotoo將與Mycotoo總負(fù)責(zé)、部門分管和客戶團隊的主要成員一起，組織頭腦風(fēng)暴/創(chuàng)意工作會議(“創(chuàng)意工作會議”），以討論各種主題中的創(chuàng)意。Masterplan總規(guī)：2、總平面:Mycoto將制定每個公園的初步總體規(guī)劃/總平面圖。該平面將突出顯示以下內(nèi)容:a.在基地紅線中確定娛樂項目位置b. 明確各個項目的用地邊界以確定各項目大小和主題c. 初步游客流線圖，包括后勤區(qū)和各項目的服務(wù)性功能區(qū)游客綜述：3、游客體驗書面敘述報告:Mycotoo將提供一份以游客體驗為視角的書面文字報告，概述游客(從入園到出園)的整體游樂體驗。藝術(shù)：4、 POV渲染:Mycotoo將提供六張角色彩色效果圖，全方面診釋角色造型，動態(tài)，性格特征等。5、鳥瞰圖:Mycotoo將繪制一(1)副有震撼效果的渲染圖，從俯瞰角度體現(xiàn)整體體驗。它將以軸測全彩形式提交。a.主題樂園一張整體鳥瞰b.冰雪公園一張整體鳥瞰項目列表：6、內(nèi)容/景點列表:Mycotoo將以表格的形式列出，園區(qū)內(nèi)所需各景點項目的:名稱/內(nèi)容/功能/數(shù)據(jù)/位置/游客量/型號/價格等。參考圖片：7、參考圖片:Mycotoo將使用已有的圖片，為主題和項目制作圖片參考板，以表達(dá)娛樂氛圍、外觀感受和各個區(qū)域的創(chuàng)意意圖。匯報文件：8、 匯報文件:Mycotoo將設(shè)計，布局和組合一份在娛樂覆蓋開發(fā)階段產(chǎn)生的概念。它將使用原創(chuàng)藝術(shù)、平面圖、參考圖片的形式展示創(chuàng)意設(shè)計意圖。該匯報文稿是投資者和潛在贊助商的寶貴營銷工具，將以電子文檔形式和打印文件形式進(jìn)行交付。電子文件：9、電子文件：Mycotoo將以PDF格式提交所有交付成果，通過WeTransfer或客戶首選的其他上傳平臺（如：QQ郵件，Wechat或百度云）傳輸。余下的設(shè)計&制作階段需達(dá)到目標(biāo)開放日要求以下階段不包括在本標(biāo)書中。然而，Mycotoo有信心和能力為業(yè)主提供這些階段的服務(wù)：#1B階段.概念總規(guī)階段（18周）：這個階段的主要目標(biāo)是制定和定義整體娛樂概念，并開始設(shè)想每個項目的體驗。我們將與客戶合作，策略性地規(guī)劃關(guān)鍵里程碑和制作階段，以達(dá)到目標(biāo)預(yù)算和商務(wù)計劃。我們將設(shè)計項目的布局平面以組織各項目，同時藝術(shù)設(shè)計將幫助客戶設(shè)想項目的外觀和感受。項目的關(guān)鍵組成部分在下面的提交成果清單中列舉出來：#2階段.概念細(xì)化/方案設(shè)計階段（12周）：此階段，概念總規(guī)階段產(chǎn)生的想法隨后被轉(zhuǎn)化為更提煉的概念，尺寸和總體說明在初步設(shè)計圖紙中體現(xiàn)，可以與建筑師、工程師和其他供應(yīng)商共享信息。水電等基礎(chǔ)設(shè)施的初步要求得以細(xì)化。更詳細(xì)的開發(fā)圖集在后一階段工作中提供，上述文件將編制在“表演方案集”和“建筑設(shè)計圖集”中，包括景點建筑平面圖、表演系統(tǒng)技術(shù)初級設(shè)計圖（照明、音響、控制等）、所有主題立面的立面圖等。以故事為線索的環(huán)境、主題立面和成品游樂項目將在建筑中完美融合。在此階段中，建筑設(shè)計師將加入制作團隊，使整合更加順暢。#3階段.深化設(shè)計階段(30周):在深化設(shè)計過程中，方案文本集被擴展，添加了更多細(xì)節(jié)。隨著建筑和場地的深入設(shè)計，Mycotoo將與建筑師一起工作，對游樂項目進(jìn)行設(shè)計。設(shè)計圖集中包含平面設(shè)計/標(biāo)識牌、媒體預(yù)制作和所有項目元素的帶比例圖紙和描述，以幫助與制作方和專業(yè)供應(yīng)商進(jìn)行設(shè)計意圖的溝通。#4階段.施工、建造&制作階段:在建造的核心和外殼由建筑師建造的過程中，Mycotoo將監(jiān)督乘騎和游樂項目的制作。在生產(chǎn)和制作階段，媒體（視覺和音頻）被制作出來，制景和表演元素也在施工中。Mycotoo與作曲家和媒體制作人合作，為該項目創(chuàng)建專業(yè)媒體（如果需要），并將對項目、風(fēng)景、特色道具和效果的構(gòu)建提供監(jiān)督。#5階段.安裝&調(diào)試:在安裝和調(diào)試階段，項目就初具規(guī)模了。Mycotoo會對制景、道具和特效進(jìn)行監(jiān)控，并主導(dǎo)照明、音頻和演藝元素的調(diào)試工作。#6階段.培訓(xùn)/交接/開放:Mycotoo深信業(yè)主運營人員的系統(tǒng)培訓(xùn)和交接過程是有必要的，一個正確的交接過程是項目成功和持久的關(guān)鍵。Mycotoo將直接與員工工作，以保證他們接受正規(guī)的培訓(xùn)，掌握操作和維護(hù)所有演藝部件的技能。PROPOSAL FOR ENTERTAINMENT OVERLAY DEVELOPMENT PHASE OF THEME PARK &SNOW PARKDATED: 4 Aug/2017Prepared For/接收方:Mr. Lingyun ShenGeneral ManagerCREC Sichuan Eco-CityInvestment Co. Ltd.Building No. 9, Fuxing Road69 Haidian District, Beijing,PRC 10003986-10-5187-8413Prepared By/起草方:Fri ForjindamChief Development OfficerMycotoo, Inc.776 East Green Street,Suite 200Pasadena, CA 91101 USA+1 626.395.7624Table of contents:OverviewDesign ServicesDeliverablesCompany OrganizationWork ScheduleCompensation&Payment TermsRequirements for TravelExclusionsConclusionAppendixOverview:Mycotoo, Inc. is pleased to submit this proposal to CREC Sichuan Eco-City Investment Co. Ltd, for the Entertainment Overlay Development Phase of the Theme Park and Snow Park in Chengdu.Mycotoo is an entertainment development company specializing in location based entertainment, live events and attractions. As your entertainment producers for this project, we bring our collaborative process to help in strategic planning, concept development, live show production and project management.It is our understanding that Mycotoos role will be to serve as your entertainment producers for the Theme Park and Snow Park. Our proposal for Design services includes biographical information of Mycotoos executive design team, a description of our design services, current assumptions that impact our approach to developing the program mix, a list of deliverables, an outline of the work timeline/schedule, proposed pricing, payment terms, and travel requirements.We thank you for the opportunity to submit our bid and look forward to collaborating with CREC Sichuan Eco-City Investment Co. Ltd.Thank you.SERVICES:We are pleased to submit the following proposal (this Proposal) for the provision by Mycotoo, Inc. (Mycotoo) to CREC Sichuan Eco-City Investment Co. Ltd. (Client) of certain services relating to the Entertainment destination in the Chengdu, Sichuan Province (the Project). Proposed as an Entertainment Overlay Development Phase of the Project, the package of services set forth in this Proposal (the Services) are intended to demonstrate how Mycotoo intends to manage this critical phase of the project.CURRENT ASSUMPTIONS:We believe that strong creative vision and business acumen hold equal importance and we take pride in protecting both areas.We will rely heavily on CREC Sichuan Eco-City Investment Co. Ltd. (CREC) feedback and have factored in the time needed for this in ourdesign process.The Services set forth in this Proposal use the following assumptions as the basis for design strategy: 1. Location: The proposed site for the Theme Park and Snow is in by the Heilongtan reservoir in Meishan county, Sichuan Province.2. Duration: Estimated design and production time based on comparable experiences is 2-3 years.This estimate is flexible.3. Budget: The Cap Ex Budget has not been finalized. Current assumptions for each portion of the project is based on comparable experiences as follows:a.Theme Park:$300M USD/b.Snow Park:$30-$35M USD(not including facility)/4. Size: The current pricing is based on design requirements for comparable experiences. The overall program quantity will be refined with more detail and clarification on facility footprint. Currently, the sizing is roughly:a. Theme Park:180,000-200,000 square metersb. Snow Park:5-7,000 square meters5. Design emphasis will focus on one (1) or a more Intellectual Properties, unique attractions, scalable programming and year-round (365-day) operations. The IPs will either be licensed or created for ownership by the Client. The course of action will determined during the design phase.6. Design Strategy: Overall programming strategy to include retail, dining and an immersive themed environment.7. Design Pricing: Fee break down will reflect phases required for Theme Park, and Snow Park only.DELIVERABLES:Phase 1A: ENTERTAINMENT OVERLAY DEVELOPMENT PHASE (8 WEEKS) The primary goal during this phase is to develop and define the overall concept/theme, and to begin to design each experience by generating preliminary story line, Character Point of View (POV) illustrations, and a written narrative. Mycotoos deliverables during the initial concept phase are as follows:ENTERTAINMENT OVERPLAYCreative Work Session:1、Creative Work Session: Mycotoo will lead a brainstorming/creative charrette (Creative Work Session) in Pasadena with Mycotoo Principals, Associates and key members of the Clients team to conceive the big ideas based a variety of themes.2、Masterplan: Mycotoo will develop the preliminary masterplan/ program layout diagram of each Park. The plan will highlight the following:a. Identification of the location of attractions within the footprint of the propertyb. Preliminary line/boundaries within each attraction including sizing and themesc. Preliminary guest flow circulation plans, including back-of-house facilities and service functions for each attractionWritten Guest Narrative：3、 Written Guest Narrative: Mycotoo will develop a brief written guest experience narrative outlining the overall experience from the perspective of the guest (from entry to exit) for each Park. Mycotoo will develop written narratives for the Client.4、 Art：4、 POV Rendering: Mycotoo will deliver Six (6) color illustrations that show guests points of view of the main environments and key attractions. 5、 Aerial Rendering: Mycotoo will develop one (1) captivating rendering that captures the entire experience from a birds eye Ievel. It will be delivered as an isometric layout and in full color.a. Theme Park: One (1) Birdseyeb.Snow Park: One (1) BirdseyeProgram Matrix項目列表：6、Program Matrix: Mycotoo will deliver one program matrix in table form, listing preliminary attractions for the content/programming, show mix for area locations and demographic appeal.Reference Images：7、Reference Images: Mycotoo will assemble and layout reference mood boards for the themes and attractions using found photographic reference images to convey creative intent of entertainment atmosphere, look & feel, and area development.Presentation Book：8、Presentation Book: Mycotoo will design, layout and assemble one (1) presentation of the concepts generated during this Entertainment Overlay Development Phase. It will demonstrate creative design intent using the original art generated, plans, estimates and photographic reference images as needed. The Presentation serves as a valuable marketing tool to investors and potential sponsors, and will be delivered electronically and as a print copy.9、Electronic Files:Mycotoo will provide all deliverables in PDF format to be transferred via WeTransfer or alternative upload platforms preferred by the client(such as:QQ mail,Wechat, or Baidu Cloud)REMAINING DESIGN& PRODUCTION PHASES NEEDED TO MEET TARGET OPENING：The following phases are NOT INCLUDED in this Proposal.However,Mycotoo is capable and confident in leading these phase for the Client,as a separate scope of work:PHASE #1B. Conceptual Masterplan Phase (18 weeks):The primary goal of this phase will be to develop and define the overall entertainment concept and begin to envision the experience for each attraction. We will work with the Client to strategically plan key milestones and phases of production to meet a target budget and business plan. A program layout will be developed to organize the program while artwork will be created to help the Client envision the look and feel of the project. The key components of the Project are outlined in the Deliverables matrix below:PHASE #2. Concept Refinement/Schematic Design Phase (12 Weeks)During this phase, the big ideas generated during the Conceptual MasterPlan phase are then translated into a more refined concept where preliminary drawings showing sizing and general specifications, can be shared with architects, engineers and other vendors. Preliminary infrastructure requirements such as power and water are preliminarily defined. A much more detailed development package is provided in the next phase of work. The above documents are compiled within a Schematic Show Package and Architectural Design Package consisting of facility layout plans for attractions, initial technical show systems designs (lighting, audio, control, etc.), elevations/drawings for all themed facades, etc. The mix of story-driven environments, themed facades and off-the-shelf attractions must be well integrated into the facility. It is during this phase that a Facility Design Architect will join the production team to make that integration smoother.PHASE #3. Design Development Phase (30 Weeks)During Design Development, the Schematic package is expanded upon to add further details. Mycotoo develops the design packages for attractions while working with the Project Architect, as the facility and site packages are developed. Included in the design packages is intent for graphic/signage, med