三年經驗企劃.doc

此文檔收集于網絡，如有侵權，請聯系網站刪除 應聘職位：資深AE/AM/文案策劃企業(yè)推廣部門 策劃工作經驗2007.7-2008.11：廣州市藍色創(chuàng)意廣告有限公司上海（廣州4A） 職位：策劃 服務客戶：萬科_魅力之城、萬科_精裝生活系、坤和_山水人家、城開_玫瑰紳城、金河_名人世家。 工作內容：撰寫階段推廣策略，并現場提案；創(chuàng)意文案,作品包括平面廣告、樓書、軟文；把控項目進程、監(jiān)控競品、定期生成總結報告(AE工作，具體內容見下)；撰寫創(chuàng)意簡報，組織創(chuàng)意會議，協調創(chuàng)意、客戶、策略、制作四方關系(AE工作)。向客戶總監(jiān)、創(chuàng)意總監(jiān)直接匯報。上海深思域房地產策劃有限公司 職位：客戶執(zhí)行/AE 服務客戶：華潤置地_上海灘花園 工作內容把控時間。包括制定計劃和終端執(zhí)行。把控稿件。保證其符合階段策略，保證其符合一切修改。溝通協調。對象為客戶、創(chuàng)意、策略、制作四個方面。監(jiān)控對手。定期收集競爭對手推廣動作以及銷售情況，踩盤，生成報告?？偨Y匯報。包括周會議題與紀要、每月總結、年度總結?？蛻絷P系。與項目總監(jiān)、人事經理（代表投資者）定期商討，及時應變。 服務評價：華潤對本人給予高度評價，邀請本人加入新的廣告公司。 離職原因：領導離開公司后，推薦本人進入藍色創(chuàng)意廣告公司。教育經歷2002-2006：上海大學-廣告系（統招全日制） 所學課程著重推廣策略，同時保證美學修養(yǎng)。以廣告學、傳播學、市場營銷為主，輔以素描、色彩等美術課程。1999-2002：江蘇省如東縣高級中學（國家重點）語言及計算機能力 國家英語六級證書，英語商務環(huán)境中溝通流暢。熟練操作 WORD、POWERPOINT、EXCEL、PROJECT等OFFICE軟件已達6年。愛好攝影，熟練運用PHOTOSHOP，具有優(yōu)良審美能力。精于利用網絡資源。為什么選擇我具有代理公司工作經驗，了解客戶所需，賣稿能力出色。曾擔任創(chuàng)意工作，與創(chuàng)意部溝通更流暢。能夠獨立的處理問題，在此基礎上接受指導。認真并且具有創(chuàng)新精神。大學期間曾獲得二等獎學金，從事copy半年，一切作品請見三年客服經驗，可以協調一個工作團隊。適應出差。Aring Wong age：25Contact Info:E-mail: OR TEL:ersonal works collection: /u/1483799560#Objective：Senior AE/ AM in AgencyStrategy at Promotion Department of EnterprisesWORK EXPERIENCE:Blue-advertising (Shanghai) Limited (4A in Guangzhou) July 2007 November 2008Position: StrategyClient served: Vanke The Glamorous City, Vanke Comprehensive Home Solutions, Canhigh Park Home, Urban Development Rosetown, G.River Celebrity Villa.Responsibilities:Daily work as an account executive, reporting to the account director;Designed, developed and implemented advertising campaigns;Act as a copywriter in some projects，you can find my work on the blog.Please click here to see works I did.SENSE Marketing Strategy Limited Company April 2006 July 2007 Position: Account ExecutiveClient served: China Resources Land (Shanghai) LimitedResponsibilities:scheduling;Coordinating activities with concerned departments, such as account, creative, production, finance, and research;Take part in making strategy;Gradualness summary report;Handle customer relationships.EDUCATION:SHANGHAI UNIVERSITY (211 key projects of the National University )- BA in Advertising 2002-2006 The majority focus on cultivating standard basis of strategy for the students.RUDONG HIGN SCHOOL (National Key Senior High School)1999-2002MERTS:Strong and persuasive interpersonal skills；Thinking independently and highly motivated; Respond well in high-pressure atmosphere;team work spirit;Highly adept in creative ideas, fond of writing; Please click here to see copywriting, strategy and other materials: SKILLS:English: Cet-6, good oral English.Able to adeptly use all application in Microso