【工商管理專業(yè) MBA Lecture 】Strategic+Managementlecture+one03

1、Strategic Management:Lecture One,Introduction to Strategy Dr Ita ODonovan,What are we talking about?,Strategy concerned with scope of organisations activities Strategy seeks to match activities of an organisation to the environment in which it operates Strategy seeks to match organisations activitie

2、s with its resource capability Strategies are likely to affect operational decisions Strategies affected by values and expectations,2,What are we talking about? continued,Strategies affect long term direction of an organisation If we wish for a working definition: “Strategy can be seen as the direct

3、ion and scope of an organisation over the long term: in a perfect world it matches its resources to its changing environment with an emphasis on markets, customers, clients so as to meet stakeholders expectations.”,3,A Framework: Language of Strategy,4,Strategic and Operational Management,5,A Basic

4、Model,Strategic Analysis Strategic Strategy Choice Implementation,6,Strategic Analysis,The aim of strategic analysis is to form a view of the key influences on the present and future well being of the organisation. These are the what is affecting us questions, understanding where the business is cur

5、rently positioned, what changes are taking place, what do our stakeholders want; what are the unions concerned with. How might this affect the present and future position?,7,Aspects of Strategic analysis,Strategic Capability,Stakeholders expectations,The Environment,Organisational Culture,Strategic

6、Analysis,8,Strategic Choice,Generating strategic options Generic strategy; Strategic direction Appropriate methods Evaluating strategic options Strategic fit, feasibility, acceptability Selection of the strategy,9,Strategy Implementation,Strategy into Action Resource planning Organisational structur

7、e Organisational systems I T systems, Human resources Training and development Geographical spread,10,A summary model of the elements,Strategic Analysis,Strategic Choice,Strategy Implementation,The Environment,Culture and Stakeholders expectations,Resources and Strategic capability,Planning and Allo

8、cating resources,Organisation structure and design,Managing strategic change,Selecting strategy,Evaluating Options,Identifying Strategic options,11,Strategic Management in different contexts,Small business ( Smes) Multinational corporation Professional partnership Non governmental sector Public sect

9、or,12,Exercise Lecture One:,All Students to read Chapter One in De Wit and Ron Meyer Individual Exercise: using the framework on slide four ( heading: A Framework) write out a strategy statement for an organisation you know. It may be from any sector. Submit paper in written form signed by you and your name printed on top of submission. Group Exercise: Exhibit