浙江1月自考電子商務(wù)英語試題及答案解析

1、精品自學(xué)考 料推薦浙江省 2018 年 1 月高等教育自學(xué)考試電子商務(wù)英語試題課程代碼： 00888一、根據(jù)給出的漢語詞義寫出對應(yīng)的英語詞。該詞的首字母已給出。(每小題 0. 5 分，共 10分 )1.不合；分歧n.c_2.可用的adj.a_3.估計v.e_4.使散亂；零亂v.c_5.采訪；訪問v.i_6.限制v.r_7.保護；防護v.p_8.信心n.c_9.復(fù)雜n.c_10.嘗試；努力v.a_11.總結(jié)；概要n.s_12.戰(zhàn)略n.s_13.持續(xù)的adj.c_14.政權(quán)n.r_15.洞察力n.i_16.要素n.e_17.貿(mào)易；商業(yè)n.c_18.重建；重組v.r_19.傾向n.t_20.哲學(xué)，思

2、想體系n.p_二、請寫出下列英語單詞或術(shù)語的漢語意義(每小題 0. 5 分，共 10 分 )1. maverick purchasing_2. overhead_3. out of business_4. online venture_5. online and offline_6. off-contract buying_7. net loss_8. natural language processor_1精品自學(xué)考 料推薦9. multi-media_10. profit/loss statement_11. purchase attempts_12. purchase cycle_13.

3、 prototype_14. return on investment_15. product description_16. information privacy_17. information retrieval_18. interactive TV_19. liability risk_20. market segmentation_三、根據(jù)英語句子的意思，請用括號內(nèi)詞的適當形式填空(每空 1 分，共 10 分 )1. She is said to be one of the most _(distinguish) novelists in 1960s.2. Signing this

4、form commits you to _(buy) the goods.3. So anybody who is going into this from a technology perspective purely _(doom) to failure.4. Success in e-business can evaporate even more quickly than it _(achieve).5. Technological changes will _(evitable) lead to unemployment.6. That rule has no _ (apply) t

5、o this particular case.7. The brain needs a _(continue) supply of blood.8. The heart attack could _(relate) to his car crash last year.9. The irrigation project has not been _(authorize) yet by the committee.10. The librarian spent a lot of time _(classify) books.四、根據(jù)英語句意，從每一句下面的A ， B， C， D 中選擇正確的語言

6、搭配。(每小題 1 分，共 20 分 )1. “ Where is my notebook? ”“ _. ”A. Here is itB. Here it isC. It here isD. It is here2.Lets fix a _ date for the next meeting.A. infiniteB. plainC. distinctD. definite3.We must make _ efforts to improve things.A. heavyB. thickC. massiveD. large4.I made up my mind that under no c

7、ircumstances _ to such a principle.A. couldnt I agreeB. I couldnt agreeC. I could agreeD. could I agree5.Since 1971 there have been two _ in this city.2精品自學(xué)考 料推薦A. woman mayorsB. a new meansC. women mayorD. women mayors6. She used to be terribly shy, but a year abroad has completely _ her.A. transla

8、tedB. transformedC. transferredD. transported7. I have so much work to do that a holiday for me this year is _.A. out of questionB. out of a questionC. out of questionsD. out of the question8. English _ all over the world.A. is teachingB. is taughtC. teachesD. teaching9. That couple has endured _ an

9、d it is amazing that their marriage has lasted.A. so much crisisB. so much crisesC. so many crisesD. so many crisises10.The children _ against each other to win yearly scholarship.A. contestB. fightC. rivalD. enhance11.I wont be free Friday morning.I _ a friend off.A. am seeingB. shall be seeingC. h

10、ave seenD. shall have seen12._ some of the suggestions prove of value to you as well.A. CouldB. CanC. MightD. May13.I was greatly shocked by the way _ things were done there.A. howB. thatC. asD. which14.Those who dont work hard at English ought to _.A. criticizeB. be criticizedC. have been criticize

11、dD. be criticizing15.Most people know _ it is likely to have their blood pressure taken.A. whatB. howC. thatD. which16.People just _ their rubbish over the wall.A. rolledB. swayedC. shapedD. ordinary17.We wouldnt lose courage even if we _ again.A. were to failB. would failC. failD. have failed18.Peo

12、ple will not believe a person who always _.A. magnifiesB. enlargesC. broadensD. exaggerates19.Ten dollars _ as much as it used to.A. dont buyB. doesnt buyC. didnt buyD. couldnt buy20.The young madam was _ to discover that she was being watched.A. disconcertedB. disappointedC. dishonoredD. dissatisfy

13、ing五、完形填空 (共 20 分 )3精品自學(xué)考 料推薦 . 從所提供的選擇項中選擇一個最佳選項，并將正確答案的字母填入空格內(nèi)。(每小題0.5分 )Every fouryears, athletes fromall over the world_1_ in the Olympics.Eachcountry sends teams of its finest athletes to _2_ in the games. At every Olympic game, old records for _3_ and distance are _4_ as throngs of spectators

14、watch _5_amazement.The Olympics _6_ in a different country each time they are held.Years _7_ thestart of a new Olympics, the host country starts getting _8_ for the games.A great deal ofplanning and moneygoes _9_ buildingan OlympicVillage, a citywith buildingsto_10_ the teams. Stadiums, tracks, pool

15、s gyms, rinks, and rings are all carefully _11_.The Olympicsopen _12_ a brightsplash that is _13_seen these days._14_ the leaderofthe host countryis welcomedintothe stadium by the bead oftheOlympic _15_.Then a fantastic march begins.As the _16_ play, the teams enterthe stadium. Each team wears _17_

16、Olympic dress and marches behind _18_ flag.The Greek team _19_ the march _20_ the first Olympic games which were held by theGreeks. The team of the host country marches last.()1. A. competeB. contendC. fightD. challenge()2. A. enterB. contributeC. participateD. engage()3. A. heightB. speedC. lengthD

17、. weight()4. A. brokenB. madeC. playedD. formed()5. A. withB. inC. forD. on()6. A. is taken placeB. are taken placeC. takes placeD. take place()7. A. afterB. beforeC. sinceD. of()8. A. setB. fitC. readyD. busy()9. A. up toB. forC. intoD. forwards()10. A. coverB. guardC. houseD. shelter()11. A. sketc

18、hedB. designedC. paintedD. portrayed()12. A. withB. inC. byD. against()13. A. hardlyB. rarelyC. oftenD. frequently()14. A. BeforeB. FidgetsC. At firstD. Rather()15. A. conferenceB. councilC. committeeD. meeting()16. A. athletesB. bandsC. dancersD. orchestras()17. A. customaryB. regularC. officialD.

19、formal()18. A. theB. aC. itsD. itself()19. A. leadsB. headsC. guidesD. conduits4精品自學(xué)考 料推薦()20. A. for hour ofB. in honor ofC. for respect ofD. in respect of . 在下列課文片段后的橫線上填入遺漏的詞(每小題 1 分)Searching by keyword is the most common _1_ of using a search engine, but theproblems withkeywords_2_ the relative

20、lyimprecise results and the return of a lot_3_ irrelevant information.Keywords may have more than one meaning and _4_results may be found only by using a synonym of_5_ keyword.The method of browsingon the other _6_ tales too much to find the relevant information.Directories like Yahoo!_7_ to circumv

21、ent the problem, but the manual process of classifying material on the web_8_ up too much time, resulting in very few search results, as not _9_ on the web canbe classified.Therefore new paradigms of searching are needed as _10_ as new softwarethat is able to categorize web sites automatically.1. _2

22、. _3. _4. _5. _6. _7. _8. _9. _10. _六、閱讀下列短文，從每個問題后的A ， B， C， D 中選出一個最佳答案(每小題 1 分，共 10分 )(1)Curley says the most easily justified e-business investments are those that provide businessvalue and improve IT efficiency.One example he cites: peer-to-peer enabled e-learning, ordistance learning facilitat

23、ed by technology.This provides just-in-time instruction that can bemore effectiveand efficientthan traditionaleducation and uses the existing corporate ITinfrastructure.“ This makes the investment attractive to both the business and the informationtechnology organization, ” Curley says.What makes e-

24、business investments the same as other IT investments? Curley says its theneed to understand the goals and the investments different? For starters, there isthe pace atwhich investments may need to be made.And with that comes finding the balance betweengetting your investments to market without under

25、mining reliabilityor efficiency.The fasteryou move, the less likely you are to have operational excellence.The key is getting everyoneto agree on the right tradeoff.Experts notehealthytrends as a resultof the economicdownturn.Rather than blindlypouring cash intoInternetdivisions, for example,executi

26、ves are recognizing that business isbusiness whether online or in person.Theyalso recognize thatall the returns arentobvious at the start.1. It can be inferred from the first paragraph that peer-to-peer enabled e-learning, or distance learning facilitated by technology,_.A. is the best investment at

27、 presentB. can provide business value and improve IT efficiency.5精品自學(xué)考 料推薦C. is no better than traditional educationD. is the most effective and efficient way of education2. According to Curley e-business investments are the same as IT investments in that _. A. their goals and intended influence nee

28、d to be understoodB. they both can improve business efficiency and effectiveness C. they both can speed up the business transformationD. they are both profitable3. E-business investments are different from IT investments in that _.A. for e-business investments the slower one moves, the more excellen

29、t operations he will get B. the pace at which e-business investments are made is faster than IT investmentsC. e-business investments should not undermine the reliability and efficiencyD. the pace at which e-business investments are made is slower than IT investments4. For starters, the most importan

30、t for e-business investments is _. A. to have operational excellenceB. to keep the right spaceC. to have an agreement on the right tradeoff D. to improve effectiveness and efficiency5. Executives are realizing that _.A. the economic downturn is a serious problemB. e-business investments are very pro

31、fitableC. e-business shares much characteristics with traditional businessD. they have wasted a lot of money in e-business(2)There are many different ways to sell your product on the Web, but most techniques tend tofall into one of the following categories:Gifts and Impulse ProductsSometimes you don

32、t know what you want until you see it.Merchants who offer gift itemsare very familiar withthis.If youre offering impulsebuys, youmay wantto design a sitethats easy and entertaining to explore; let them go window shopping.Red Envelope makes itssite as fun to explore as it is to shop, creating impulse

33、s and ideas that drive sales.Commodity ProductsEveryone knows whata CD or a booklookslike.They are pretty low-riskpurchasessince youdont have to worry about whethertheyre the rightcolor or compatiblewithyoursystem.What matters is that the seller has them in stock at a good price.Merchantswhooffer co

34、mmodity-typeproducts are differentiatedbytheirproducts price,selection,andavailability.6精品自學(xué)考 料推薦Considered Purchase ProductsSome products require a lot of deliberation before a purchase is made.Expensive itemsthat come in various models, each with different options and different pricing, require cu

35、stomersto consider a number of factors before they buy.Were talking about consumer electronics,cars, cellular phone service programs, and something you should be thinking about in the nearfuture:e-commerce software packages.There are nowa number of middlemanservicespopping up to help consumers make

36、their buying decisions.Sites such as my Simon offerside-by-side comparisons of different products.Configurable ProductsSometimes a product is all about the options it comes with.A case in point is computerworkstations and servers.The basic components are the same, but you can choose how roomyor fast

37、 each of those parts will be.Computer manufacturers like Dell and Apple enable theircustomers to design their own products, blending one-on-one marketingwith customizingmass-market products: Their motto is, “ Tell us what you want and well build it for you.” Butthese techniques are now showing up in

38、 other fields. Take a look at Smith + Noble, where you can design your own window treatments by selecting and combining different attributes and features.6. For Red Envelope, which of the following statements is not true?_A. It sells gifts and impulse products.B. One can go window shopping on its si

39、te. C. Its site is easy and entertaining to explore.D. Customers dont know what it sells until they visit its site.7. The merchants who sell commodity products can compete in _. A. priceB. selection C. availabilityD. all of the above8. My Simon is a site that _.A. sells expensive itemsB. helps custo

40、mers make their buying decisionsC. sells e-commerce software packagesD. sells cars and cell phones9. Computer workstations and servers _. A. belong to the category of configurable productsB. are expensive because they come with many options C. are very difficult to choose7精品自學(xué)考 料推薦D. are very diffic

41、ult to build10. Smith + Noble is doing e-business in the field of _. A. customizing mass-market productsB. computersC. window treatmentsD. one-to-one marketing七、英譯漢，閱讀下面的短文，然后將劃線的句子翻譯成漢語。( 每小題 2 分，共 10 分)How wellis your Web site meeting demand?(1)The question may be more difficulttoanswer than you think.After all, sophisticated Web monitoring software can measure a suddenspike in traffic, but it wont corr