2021年市場(chǎng)管理簡(jiǎn)歷___

1、市場(chǎng)管理簡(jiǎn)歷 _ 市場(chǎng)管理簡(jiǎn)歷模板 _ Andrew Evans Marketing Communications Manager Nationally award-winning _r professional with 13 years of experien _ leading corporate _rketing and internal munications for multimillion-dollar panies across diverse industries. Respected leader of creative teams, multimedia division

2、s and corporate munications departments. Con _ptualise and orchestrate _rketing campaigns that effectively reinfor _ and build brand i _ges. Expert in the technical, con _ptual and content development of sales-driving collateral. Proven ability to drive record-high _rketing campaign response rates a

3、nd execute suessful product launches. Skills Marketing Strategies & Campaigns Corporate Communications Creative Team Leadership Product Positioning & Branding Web & Print Content Development Focus Group & Market Research Development of Training Materials Sales Collateral & Support Public & Media Rel

4、ations New Product Launch Re _nt Awards Professional Experien _ ABC PANY, Sometown, NY Multimillion-dollar pany selling automotive supplies and parts Marketing Communications Manager, 5/xx to Present Manage corporate _rketing and munications functions, overseeing a $2.3M budget and 8-member team. Di

5、rect brand _nagement, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow _rketing. Selected Aomplishments: Developed and launched integrated, multi-channel print, catalog, web and direct _rketing campaigns that propelled sales from $3.2M (xx) to

6、 a projected $9.5M by xx year-end. Led _rket launch of 21 new products. Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating $2.6M in annual sales. Created web portal to transform previously archaic intra into a dynamic w

7、ebsite improving munication flow and adding an effective sales tool for field reps. Wrote catalogs, course guides and training brochures that enhan _d the sales reps understanding of plex product features and helped them sell more effectively. Performed ongoing customer/ _rket research and demograph

8、ic profiling to identify and capitalise on u _et _rket needs ahead of the curve. Produ _d media kit that demonstrated key _rketing _ytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals. Leveraged strengths in cost-effective

9、 _rketing _nagement and vendor negotiations to end each year an average of 15% under-budget (without promising business growth goals). Andrew Evans Page 2 Phone: 555-555-5555 DEF PANY, Example City Full-servi _ advertising, _rketing and PR agency Marketing Supervisor, 2/2000 to 5/xx Developed _rketi

10、ng programs for a variety of business-to-business clients. Used an integrated approach to create balan _d programs for clients to build their respective brands and businesses. Selected Aomplishments: Expanded client base by 78% in three years by consistently delivering goal-surpassing _rketing resul

11、ts and ensuring plete client satisfaction. Closed new aounts as a member of business-development team, including a $1.5M win with Action Company and a $1.2M win with JFK Corp. Earned mendations from client executives for munication deliverables that targeted desired au _n _s and articulated the valu

12、e of products and servi _s. GHI PANY, Example City Leading advertising, direct _rketing and munications agency Creative Director, 1/1998 to 2/2000 Manager, Creative Servi _s, 8/1996 to 1/1998 Copywriter, 6/1995 to 8/1996 Advan _d through a series of promotions, culminating in oversight of group copy

13、 division and 6-member creative team. Created con _pt and copy for journal ads, direct _il campaigns and sales collateral for diverse clients and projects. Selected Aomplishments: Served as pri _ry copywriter on advertising campaigns for multimillion-dollar aounts and suessful product launches. Assu

14、med a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped close _jor aounts ($500K to $1M+ initial contracts). Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average). Technology Software: Web/Multimedia: QuarkXPress, Photoshop, I _geReady, MS Project, Crystal Reports, MS Offi _ (Word, Aess, Ex _l, PowerPoint) ColdFusion, Flash, Dreamweaver, Fireworks, EMC Documentum, Visual Sour _Safe, Search Optimisation, Web Serve