大學(xué)實(shí)用英語閱讀教程》課程教學(xué)大綱

1、湖北生物科技職業(yè)學(xué)院大學(xué)實(shí)用英語閱讀教程課程教學(xué)大綱一、 課程基本信息課程代碼：17課程名稱：大學(xué)實(shí)用英語閱讀教程課程類別：職業(yè)技術(shù)基礎(chǔ)課學(xué) 時(shí)：52（理論占26學(xué)時(shí)；實(shí)踐占26學(xué)時(shí)）適用對(duì)象：08級(jí)商務(wù)英語專業(yè)考核方式：考試先修課程：英語綜合教程后繼課程：商務(wù)英語口譯筆譯教程；商務(wù)英語談判二、 課程理論大綱、實(shí)踐大綱由于商務(wù)英語閱讀專業(yè)課程的特殊性即屬于一種功能性語言變體，其語言表達(dá)方式要求準(zhǔn)確，平實(shí)，詞匯蘊(yùn)涵行業(yè)意義，并且其交際的目的性較為突出，在教學(xué)的過程當(dāng)中理論與實(shí)踐在課堂上聯(lián)系的非常緊密，故而其課程以理論大綱與實(shí)踐大綱相融合的教學(xué)方法更能指導(dǎo)教師的課堂教學(xué)。(一) 課程教學(xué)目標(biāo)通過學(xué)

2、習(xí),要求學(xué)生能了各單元閱讀材料大意,理解作者的寫作意圖,并分析作者的寫作方法,掌握每單元出現(xiàn)的新單詞,新句型并能順利完成課堂練習(xí)，從而達(dá)到能運(yùn)用課堂所學(xué)知識(shí)解決課外閱讀中所遇到的難題，有效培養(yǎng)和提高行業(yè)英語閱讀能力。(二) 教學(xué)內(nèi)容、要求及學(xué)時(shí)安排序號(hào)單元主要內(nèi)容教學(xué)要求學(xué)時(shí)1Unit1Text AText BText C理論教學(xué)1.Pre-reading texts2Accounting: The Basis for Business Decision3Internal Control4.Effective Accounting Information SystemsLearning new

3、 words, and understanding emphasis sentences1.3實(shí)踐教學(xué)1Y, N, NG question2Complete the following summary3Short answerUsing Y, N, NG choosing skills, and practicing conclusion writing skills, master the writing skills for the simple sentences. Finished the summary with skinning and scanning reading skill

4、s1.32Unit2Text AText BText C理論教學(xué)1Insurance2The Insurance Industry and the Implications for Treasury Management3China Life Insurance Industry Development Report, 2007To have some idea about the insurance industry, and new words “precaution, compensated .” and the grammar in the text such like “When w

5、e buy insurance, we transfer our risk to someone.”1.3實(shí)踐教學(xué)1Word formation2Complete the sentences and change the forms where necessary3Choose the best answer to each question to the textComplete understanding the words means, also can change the form.Understanding the potential information in the text

6、 in order to finish true and false questions1.33Unit3Text AText BText C理論教學(xué)1The Stock Exchange in China2Trading Conditions and Procedures3The Investor and the SpeculatorImportant words “state-owned enterprises, bank deposit.” And the grammar “v+it+adj+to do, so+adj+that+從句1.3實(shí)踐教學(xué)1Match the Chinese v

7、ersions in Column B with the English in Column A2. Translate the following terms into Chinese3Write out the different form of the words in the following chartChoosing the right words and the different forms, Practicing translation skills1.34Unit4Text AText BText C理論教學(xué)1Characteristics of E-commerce2M

8、-commerce3ATA HolidaysUnderstanding the characteristics of e-commerce,and learning something about e-commerce in tourism1.3實(shí)踐教學(xué)1. Y, N, NG questions2. Translate the Chinese into English3Fill in the blanks with the appropriate words from the boxLearning translating skills and doing the basic translat

9、ion practices1.35Unit5Text AText BText C理論教學(xué)1What Is Marketing?2SWOT Analysis-the First Step of Success in Marketing3People Are the Brand in Service IndustryUnderstanding what is Marketing Mix, and “in terms of, bundle, variable.”1.3實(shí)踐教學(xué)1Put the following statements in the right order according2Find

10、 out its SWOT and put them in the chart belowUnderstanding the SWOT Analysis, Complete the yes, no and not given questions.1.36Unit6Text AText BText C理論教學(xué)Introduction to Advertising (I)Introduction to Advertising (II)Sales PromotionExpo Shanghai 2010It is + adj + v-ing, as.as, not onlybut also.1.3實(shí)踐

11、教學(xué)Word formationMatch the Chinese versions with the appropriate EnglishTranslation, Chinese into EnglishWords translation and Translate the Chinese Sentences into English1.37Unit7Text AText BText C理論教學(xué)An Introduction to International TradeINCOTERM 2000World Trade Organization“Regulation of Internati

12、onal Trade, insolvency.” and “Unless.”1.3實(shí)踐教學(xué)Using the appropriate words to complete the sentencesChoose the best answerShort answer questionsUsing the right forms of the new words, and Completely understanding the text to finish the multiple-choice test”1.38Unit8Text AText BText C理論教學(xué)The Characteri

13、stics of Chain StoresThe Development of Chain StoresChinas Supermarkets Present Export OpportunityTo learn about the types of chain stores: Such like business chain, restaurant chains, supply chain” and “.more than.”1.3實(shí)踐教學(xué)Word formationY, N, NG questionsTranslate the following English expressions i

14、nto ChinesePracticing new words and using in the translation test1.39Unit9Text AText BText C理論教學(xué)The Tourist IndustryThe Hospitality IndustryHotelsTo understand the characteristics of the tourist industry and know how the hospitality industry had developed1.3實(shí)踐教學(xué)Match the Chinese with the English ver

15、sionWord formationT, F questionsPracticing “cosmopolitan cities, mass industry, multiplier effect,”1.310Unit10Text AText BText C理論教學(xué)Introduction to Logistics & Supply Chain Management (SCM)Categories of Logistics Development from 1PL to 5PLThe Logistics Industry in China“Customer service, Demand for

16、ecasting, Inventory management, communication technology”1.3實(shí)踐教學(xué)Word formationAccording to the text to complete the textSelect the right word for each blank from the listUnderstanding the Chinese meaning of the words, and can translated into the correct Chinese1.311Unit11Text AText BText C理論教學(xué)Human

17、Resource ManagementQualifications for the Human Resources FieldOrganization CultureThe changing HR Role, New HR role, strategic partner, and “Used to .” “I dont care”1.3實(shí)踐教學(xué)Y, N, NG questionsChoose the best answerWord formationComplete understanding the words means, also can change the form.Understa

18、nding the potential information in the text in order to finish true and false questions1.312Unit12Text AText BText C理論教學(xué)Learning to Use PR FunctionsThe Inside Secrets of Free Publicity for Your Business3. Using Public Relations to Leverage a Strong BrandTo understand the definition and function of p

19、ublic relations, and to learn how to make the best of free publicity. “Conscientiously, forefront, practitioners,.”1.3實(shí)踐教學(xué)Short answer questionsUsing the appropriate words for each blanksMatch the Chinese with the EnglishUsing Y, N, NG choosing skills, and practicing conclusion writing skills, maste

20、r the writing skills for the simple sentences. Finished the summary with skinning and scanning reading skills1.313Unit13Text AText BText C理論教學(xué)The Changing Role of Customs: Evolution or RevolutionRisk Management in CustomsChina Customs Protection of Intellectual Property Rights (IPR)“In other words.;

21、 So +adj + that+ 從句” and “ reliance, heightening, terrorism, gleaned, structured.”1.3實(shí)踐教學(xué)Fill the blanks with the right wordsWord formationChoose the best questionsChoosing the right words and the different forms, Practicing translation skills1.314Unit14Text AText BText C理論教學(xué)The First Application of

22、 Hong Kong Law by a Mainland CourtResolving Commercial Disputes in ChinaOn Consumer RightsGrasp the patterns “ This is +.; Since + v, that + 從句” “According to ;”1.3實(shí)踐教學(xué)Fill the blanksMatch the Chinese with the EnglishLearning translating skills and doing the basic translation practices1.315Unit 15Te

23、xt AText BText C理論教學(xué)Civil Cases The Basic (I)Civil Cases The Basic (II)Criminal Law The BasicsMarriage Planning“ Preponderance, refute, allegations, liability,” “Depending on .; After., that + 從句” “In some case.; It is + 從句”1.3實(shí)踐教學(xué)Match the wordsShort answer questionsUnderstanding the Chinese meanin

24、g of the words, and can translated into the correct Chinese1.316Unit16Text AText BText C理論教學(xué)Why You Should Keep FitYoga the Way to Keep Fit and RelaxLooking for Fast Weight Loss? Think Again!“To know the relationship between sport and fitness; To know more about yoga and keeping fit;” “Coronary, car

25、diovascular, bolster, muscles, osteoporosis, diet,”1.3實(shí)踐教學(xué)Word formationAnswer questionsWrite out the synonymsUsing Y, N, NG choosing skills, and practicing conclusion writing skills, master the writing skills for the simple sentences. Finished the summary with skinning and scanning reading skills1.

26、317Unit17Text AText BText C理論教學(xué)China Strives to Ensure Medical Care of Rural PeopleThe Initial Shape of the Social Security System in ChinaSocial Welfare in the United States“ To learn the past and the present situations in Chinas Medicare, To learn something about the American social security syste

27、m” “ Regulations on Unemployment Insurance, along the line; participated; temporary relief; presidential”1.3實(shí)踐教學(xué)Complete the sentencesMatch the Chinese with EnglishPracticing new words and using in the translation test1.318Unit18Text AText BText C理論教學(xué)Green LifestyleLOHASEncouraging Green Consumption

28、, Realizing Sustainable Development“To understand the true meaning of a green lifestyle; To learn about LOHAS; To know some basic elements of green consumption and sustainable development”1.3實(shí)踐教學(xué)Translate practicesMatching questionsWord formation1.319Unit19Text AText BText C理論教學(xué)Thinking of Starting

29、a Small Business? (I)Thinking of Starting a Small Business? (II)Ten Simple Rules for a Successful Start-upTips to Get Rich Young“On the right track; ups and downs; entrepreneur; self-reliance; at the mercy of” “While + 從句； it + can” “When + V, that + 從句”1.3實(shí)踐教學(xué)Matching questionsCompleting the outlin

30、e according to the textReading practicesComplete understanding the words means, also can change the form.Understanding the potential information in the text in order to finish true and false questions1.320Unit20Text AText BText C理論教學(xué)KFCs Success in ChinaThe History of Yahoo! How It All StartedHaier Group“ To learn about the factors that has led to the success of KFC in China” “To know how Yahoo! Started and developed” “To learn the strategies that help Haier become a world-renowed c