淡大EMBA課程教學(xué)計劃表

1、泰書局經(jīng)銷，2002年版)plEanqFDC.蔡進丁：基本經(jīng)濟學(xué)或管理學(xué)之概念*2.全球經(jīng)濟八大趨勢a. 25 ideas for the cha nging world (Busi nessweek, Aug 19-26, 2002XDiTa9Eb. Peter Drucker: On the next society (The Econ omist, Nov. 3, 2001RrcrpUDGc. 蔡進?。喝蚪?jīng)濟未來(書華，1995);全球經(jīng)濟大趨勢(講義)*3.臺灣經(jīng)濟未來及其國際競爭力分析a. 蔡進丁：臺灣經(jīng)濟未來還有希望嗎？b. 蔡進?。好绹?、臺灣經(jīng)濟(股市)會走日本模式，長達十年的

2、L型經(jīng)濟不景氣？c. Economic Indicators + Financial Indicators + Emerging Market Indicators5PCzVD7H4. 總體經(jīng)濟與企業(yè)管理a. Bus in ess and econo mic forecasti ng (Mcguiga n, Moyer & Harris: Man agerial Econo mics: Application, Strategy, and Tactics-chapter )BHrnAIb. The Real-time eco nomy (The Econo mist, Feb. 2-8, 20

3、02)haqx74j5. 國際金融與企業(yè)管理：a. Kenneth Rogoff: Ma nagi ng the world eco nomy (The Econ omist. Aug. 3, 2002LDAYtRyKb. Bria n Bremner: Deflati on is the real dan ger (Bus in essweek, Feb 11,2002)z6zb2l6. 高科技業(yè)與企業(yè)管理：a. A survey of television (The Economist, Apr. 13-19, 2002vzfvkwMb. A survey of defense indus

4、try (The Economist, July 20-26, 200qyn14ZNc. 高科技產(chǎn)業(yè)(半導(dǎo)體、通訊、生命科學(xué)、TFT-LCD、軟體)：自選7. 金融服務(wù)、傳統(tǒng)產(chǎn)業(yè)與企業(yè)管理：a. The future of energy (Newsweek, Apr. 8, 2002)b. The future of travel (Newsweek, July 22, 2002)c. The crisis at Standy Weills Citygroup (Businessweek, Sep. 9, 2002)xvxoto8. 區(qū)域經(jīng)濟市場與企業(yè)管理：a. A fragile world

5、 (Businessweek, Feb. 11,2002)b. European bus in ess and the EURO (The Eco nomist, Dec.1-7, 2001xE2yxp9. 經(jīng)濟思考方法與企業(yè)決策a. Marc Gun ther: God and Bus in ess (Fortu ne, July 9, 200*6wMyirQb. Strategy and Econo mics + econo mic con cepts for strategy (David Besa nk, David Dranove & Mark Sha nley: Econo mic

6、s of Strategy, Joh n Wiley and sons, 2002Ovu42vr*10.十字管理法(理念+環(huán)境+實力+策略+執(zhí)控)之理論介紹蔡進丁：十字管理法*11.企業(yè)競爭力與經(jīng)營成敗之因蔡進?。浩髽I(yè)競爭力與經(jīng)營成敗原因之探討-十字管理法觀點衣12.股市與企業(yè)經(jīng)營a. CEO應(yīng)該了解的股市ABCb. MERSI股票投資評等法介紹13. 企業(yè)執(zhí)控面的診斷要點、方法與案例分析主題：Leadership Studya. Jim Colli ns: Level 5 leadership: The triumph of humility and fierce resolve (HBR,

7、 Jan2001)y6v3ALoSb. Michael Maccoby: Narcissisitic leaders- the in credible pros, the in evitable cons (HBR, Jan-Feb.,2000)M2ub6vST14. 企業(yè)策略面的診斷要點、方法與案例分析a. Michel E. Portel: Strategy and the In ternet (HBR, March 20010YujCfmub. David B. Yoffie and Mary Kwak: Play ing by the rules- How In tel avoids

8、an titrust litigati on (HBR June, 2001uts8ZQv15. 全球商業(yè)模式：a. Eric Bonabeau and Christopher Meyer: Swarm intelligeneea whole new way to think aboutbusi ness (HBR, May, 2001QsAEjkwb. Tarun Khanwa and Krish na Palepu: The right way to restructure con glomerates in emerg ingmarkets(HBR, July-August, 1999)GMsiasNxPS: （1）有興之專題由教師報告，其餘專題由同學(xué)輪流負責報告（每位同學(xué)須分別擔任報告人及評論人各一次）每位同學(xué)至少須擇二專題或二篇文章研讀，並在排定之時間作口頭或書面心得報告。報告重點：文章論述要點、問題、心得或評論。TIrRGchY（3）專題進行時間分配如下：值星口頭報告：2030分鐘值星評論報告：1015分鐘Q&A : 1520 分鐘教師講評：1020分鐘（4）同學(xué)之報告開學(xué)後第五週起實施。報告人請準備口頭報告資料及書面資料 （請給教師及每位同學(xué)一份）（5）