Unit5Insideadvertising導(dǎo)學(xué)案2

1、Unit 5 Inside advertising導(dǎo)學(xué)案一、重點(diǎn)詞匯 :I 、新知識(shí)：1. inform vt.通知；告訴常見搭配：inform sb. of /about sth.通知/告訴某人某事類似結(jié)構(gòu)： sb. of rm sb.+that從句通知/告訴某人某事拓展：informed adj.有學(xué)問(wèn)的；有見識(shí)的an informed critic 有見地的批評(píng)家keep me well informed of any developments. 隨時(shí)通知我進(jìn)展的情況。information 不可數(shù)名詞 信息；消息；情報(bào)a piece of information 一則消

2、息聯(lián)系： message名詞信息；消息；音訊留言 leave a message 傳話 take a messageword信息；消息 名詞 Word came that有消息說(shuō) 2. targetn.目標(biāo)；對(duì)象；靶子a target area/audience/group 目標(biāo)地區(qū)、觀眾、群體vt.把作為攻擊目標(biāo)，把 作為批評(píng)的對(duì)象；把 對(duì)準(zhǔn)（某群體）a new magazine that targets/is intended for single men 以單身漢為讀者群的新雜志3. expense 費(fèi)用；代價(jià)spare no expense不惜費(fèi)用 /代價(jià)cover one s exp

3、en足e夠支付你的費(fèi)用at sb. s expegs由某人付錢；由某人負(fù)擔(dān)費(fèi)用在某人受損的情況下；以某人為代價(jià)at the expense of sb./sth在犧牲或損害 的情況下e.g. He built up the business at the expense of his health.他以自己的健康為代價(jià)逐步建立起自 己的事業(yè)。II 、舊知識(shí)： （需復(fù)習(xí)鞏固 ）1. exposevt.暴露；揭露；使曝光 使面臨，使遭受 （危險(xiǎn)或不快） 結(jié)構(gòu)：expose sb./oneself to sth.或be exposed to 使接觸，使體驗(yàn) 結(jié)構(gòu)：expose sb. to sth.

4、完成下列句子：But he became inspired when he thought about helping ordinary people（遭受）cholera.2. worthy（通常用于名詞前）有價(jià)值的；可敬的worthy citizens可敬的公民a worthy cause崇高的事業(yè)值得 /應(yīng)得的 be worthy of sth. be worthy of attention/consideration 值得注意 /考慮熟記下列句型： 主語(yǔ) +be worthy to be don e/be worthy of being done 值得做 主語(yǔ) +be+worth st

5、h./doing It is worthwhile to do sth./It is worthwhile doing sth.3. flood 淹沒(méi) 大量涌入；蜂擁而出Telephone calls came flooding in from all over the country. 全國(guó)各地的電話像潮水般打來(lái)。 大量送至；擠滿；擁滿The office was flooded with applications for the job. 辦公室堆滿了應(yīng)征該職的求職信。4. “get +過(guò)去分詞”結(jié)構(gòu)get made被 制作get dressec穿 衣服get cha nged換衣服get

6、 paid by the hour 計(jì)時(shí)取酬get blamed 受責(zé)備二、重點(diǎn)短語(yǔ)：1. refresh sb./oneself with 用使某人/自己恢復(fù)精神2. one s likes and dislike人們的好惡3. fit into 適合 聯(lián)系：fit in （with sb./sth.）相適應(yīng)；相融和4. go to a lot of trouble to do sth = take the trouble to do sth. 花費(fèi)功夫做某事5. 傳達(dá)信息 communicate the message 6.有意義；講得通 make sense7.be attached t

7、o 附在-上；與 -有關(guān)聯(lián)8.適合 be appropriate for/to sth.9. 迎合人們省錢的愿望appeal to one s desire to save money10. 抓住的注意力 grab the attention of11.與有關(guān) relate to12.在另一方面 on the other ha nd13對(duì)說(shuō)假話 tell lies1 4 .道德規(guī)范 a code of ethics1 5.行為規(guī)范 codes of conduct16.對(duì)負(fù)責(zé) be responsible for三、重點(diǎn)句型：1 .It s no use/good doing做某事沒(méi)有用處/好

8、處。2 .讓步狀語(yǔ)從句句式：However/No matter how（ 不管多么，無(wú)論到什么程度 ）+形容詞 /副詞+主語(yǔ)+謂語(yǔ)，主句。（課本原句 ） However good an advertisement is， people are unlikely to be persuaded if the product is unsuitable to them.3. cannot-enough cannottoo 無(wú)論總不嫌過(guò)分；越 越e.g.cannot tha nk you eno ugh無(wú)法表達(dá)感激之情你越細(xì)心越好。 You cant be too careful. / You ca

9、nt be careful enough.4. There be +人/物+定語(yǔ)從句 /現(xiàn)在分詞短語(yǔ) /過(guò)去分詞短語(yǔ) . 特別注意：動(dòng)詞應(yīng)用現(xiàn)在分詞或過(guò)去分詞形式，不能用動(dòng)詞原形或動(dòng)詞過(guò)去式（課本原句 ）There are also laws in most places that prevent advertisers making false statements about their products or from promoting immoral or harmful behaviour.5. When it comes to （doing） sth ，主句。談到 /涉及（做）某事（課本原句 ）When it comes to advertising， consumers need to be educated about techniq